Senior Creative Designer

📍 Job Overview

Job Title: Senior Creative Designer

Company: Questrade Financial Group

Location: Toronto, ON, Canada

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: August 04, 2026

Experience Level: Mid-Level (3-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the visual identity and content creation for Questrade's social media presence, focusing on both static graphics and short-form video.

• Drive the development of a robust content engine from inception to execution, transforming complex financial information into engaging, shareable digital assets.

• Collaborate closely with the Social Media Strategy Manager and performance teams to optimize content through A/B testing and data-driven design iterations.

• Produce high-quality marketing collateral, including infographics and newsletter visuals, ensuring strict adherence to brand guidelines.

• Leverage AI-driven innovation and human-centric collaboration to redefine financial services through compelling visual storytelling.

📝 Enhancement Note: This role is positioned within a "new social media team," indicating a foundational, build-from-scratch opportunity. The emphasis on transforming "complex financial topics" and "educational and infotainment content" into "highly engaging, shareable, and premium visual content" highlights a strategic need for creative expertise in a regulated industry. The integration of AI in the company description suggests a forward-thinking approach to operations and content delivery.

📈 Primary Responsibilities

• Develop and maintain a distinct and premium visual identity for Questrade and QuestMedia across all social media platforms.

• Create a wide range of graphical assets, including infographics, static posts, and carousel content tailored for various social channels.

• Film and edit 3-5 high-quality short-form videos weekly (e.g., Reels, TikToks, Shorts) from existing educational content.

• Design compelling marketing collateral such as infographics and newsletter visuals, ensuring strict adherence to Questrade's brand guidelines.

• Partner with the Social Media Strategy Manager and performance teams to generate multiple design variations for A/B testing.

• Provide strategic design rationale based on performance data and insights to inform content optimization.

• Translate marketing objectives and complex financial data into clear, persuasive, and visually engaging designs.

• Manage multiple design projects simultaneously, meeting tight deadlines in an Agile environment.

• Contribute to the continuous improvement of content creation workflows and visual storytelling techniques.

• Collaborate with cross-functional teams to ensure brand consistency and maximize content impact.

📝 Enhancement Note: The responsibility to "film and edit 3-5 high-quality short-form videos per week" specifically indicates a hands-on requirement for video production, not just graphic design. The mention of "turning educational and infotainment content" into shareable formats suggests a need for creative adaptation and storytelling skills.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Digital Media, or a related field is typically expected for a Senior Creative role.

Experience: 3-5 years of professional experience in graphic design and video production/editing, preferably within a corporate, agency, or FinTech environment.

Required Skills:

• Expert-level proficiency in the Adobe Creative Suite, including Premiere Pro, After Effects, Illustrator, and Photoshop.

• Proven ability to create high-quality static graphics, infographics, and edit short-form videos (Reels, TikToks, Shorts).

• Demonstrated success in translating marketing objectives and complex financial data into clear, persuasive, and visually engaging designs.

• Strong strategic thinking and problem-solving skills, with the ability to offer visual-driven solutions to marketing challenges.

• Excellent time management and organizational skills, with the ability to manage multiple projects and meet tight deadlines.

• Adaptability and ability to thrive in an Agile work environment with shifting priorities.

• Deep understanding of social media visual trends and best practices. Preferred Skills:

• Experience in the financial services or FinTech industry.

• Familiarity with AI tools for content creation or design optimization.

• Experience with animation and motion graphics beyond basic video editing.

• Knowledge of data visualization best practices for financial content.

• Experience working within established brand guidelines and maintaining brand consistency.

📝 Enhancement Note: The requirement for "expert-level proficiency" in specific Adobe Creative Suite applications, coupled with the need to create both static graphics and short-form videos, indicates a demand for a highly skilled, versatile creative professional. The mention of FinTech experience as preferred suggests an understanding of the unique challenges and opportunities in designing for financial services.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing a diverse range of creative work, with a significant emphasis on social media content (static graphics, infographics, and short-form videos).

• Examples demonstrating the ability to translate complex information, particularly financial data, into easily understandable and engaging visual formats.

• Case studies or examples of how design choices were informed by marketing objectives or performance data.

• Visuals that highlight a strong understanding and application of brand guidelines.

• Work samples that reflect an ability to adapt to different visual styles and platforms. Process Documentation:

• Examples of how the candidate has approached and executed design projects from concept to completion, highlighting their workflow.

• Demonstrations of how they have collaborated with stakeholders (e.g., Strategy Managers, performance teams) to refine designs based on feedback and data.

• Evidence of systematic approaches to managing multiple creative projects and meeting deadlines, particularly within an Agile framework.

• Insights into their process for developing and maintaining a consistent visual identity across various channels.

📝 Enhancement Note: Given the "build from 0-to-1" nature of the social media team, a portfolio that clearly articulates the candidate's process for establishing visual identity and content strategy from scratch will be highly valued. Demonstrating how they've used performance data to iterate on designs is crucial for this role.

💵 Compensation & Benefits

Salary Range: $80,000 - $90,000 CAD per year.

Benefits:

• Health & wellbeing resources and programs.

• Paid vacation days.

• Paid personal days.

• Paid sick days for work-life balance.

• Competitive compensation and benefits packages.

• Comprehensive benefits plan (for full-time permanent roles).

• Competitive incentive (bonus) program (for full-time permanent roles).

• Career growth and development opportunities.

• Opportunities to contribute to community causes.

• Inclusive and collaborative work environment.

Working Hours: 40 hours per week. The role is hybrid, requiring at least 3 days in the office.

📝 Enhancement Note: The salary range provided is for Canada. The inclusion of a "comprehensive benefits plan and a competitive incentive (bonus) program for Full-Time Permanent roles" indicates a robust total rewards package. The hybrid requirement of "at least 3 days in office" is a key detail for work arrangement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / FinTech. Questrade Financial Group operates across various financial services, including investments, wealth management, mortgages, and real estate services, utilizing cutting-edge technology.

Company Size: Questrade Financial Group is a large organization, with multiple companies under its umbrella (Questrade, Questbank, Questrade Wealth Management, Community Trust Company, Zolo, and Flexiti), suggesting a significant employee base and a well-established corporate structure.

Founded: While the exact founding date isn't provided, the description implies a history of growth and innovation, aiming to redefine financial services.

Team Structure:

• The role is part of a "new social media team," indicating a startup-like environment within a larger corporation.

• The Senior Creative Designer will partner directly with the Social Media Strategy Manager.

• Collaboration is expected with "performance teams" for A/B testing and optimization.

• The company culture emphasizes "human-centric collaboration with AI-driven innovation."

• A diverse, inclusive, and hybrid workplace is promoted. Methodology:

• The company leverages AI-driven innovation alongside human-centric collaboration.

• Emphasis on transforming complex financial topics into engaging content.

• Focus on data-driven design iterations and A/B testing for optimization.

• Agile work environment is mentioned, suggesting iterative development and rapid response to changing priorities.

Company Website: https://www.questrade.com/

📝 Enhancement Note: The description highlights a blend of established corporate structure (large company size, multiple entities) and agile, startup-like energy (new social media team, build-from-scratch). The explicit mention of AI in the company's approach is a significant differentiator.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Creative Designer role, indicating a mid-to-senior level position within the marketing and creative operations function. It requires independent execution, strategic input, and the ability to mentor or guide junior team members (though not explicitly stated, it's typical for senior roles).

Reporting Structure: The Senior Creative Designer will report to the Social Media Strategy Manager and will collaborate closely with performance teams. This structure places the role at the heart of social media strategy and execution.

Operations Impact: The role's impact is direct and critical: defining and executing the visual strategy for a new social media team, aiming to increase engagement, brand awareness, and potentially lead generation through compelling content. Success will be measured by the quality and performance of creative assets.

Growth Opportunities:

• Specialization: Deepen expertise in social media visual strategy, short-form video production, and FinTech creative.

• Leadership: Potential to lead creative efforts for the social media team as it grows, potentially managing junior designers or freelancers.

• Skill Development: Opportunities to learn and apply AI tools in creative workflows, further enhance video editing and motion graphics skills, and gain deeper insights into financial marketing.

• Cross-functional Exposure: Work closely with strategy, performance marketing, and potentially product teams to understand broader business objectives and how creative impacts them.

📝 Enhancement Note: The "build from 0-to-1" aspect of the social media team implies significant opportunities for an ambitious candidate to shape processes, define standards, and grow with the team. This is a key differentiator from roles in established, mature creative departments.

🌐 Work Environment

Office Type: Hybrid work environment, requiring at least 3 days per week in the office. This suggests a blend of focused individual work and collaborative team interaction.

Office Location(s): Toronto, Ontario, Canada.

Workspace Context:

• The environment is described as "diverse, inclusive, and hybrid," fostering "human-centric collaboration."

• Access to AI-driven innovation tools is a key aspect of the company's operational approach.

• The role is part of a "new social media team," implying a dynamic and potentially fast-paced setting.

• Collaboration with strategy and performance teams is integral to the daily workflow.

Work Schedule: Standard full-time hours (40 hours/week) with a hybrid arrangement, allowing for flexibility in work location while ensuring in-person collaboration.

📝 Enhancement Note: The hybrid model with a specific minimum for in-office days is important for candidates considering their work-life balance and preferred working styles. The mention of "AI-driven innovation" suggests that technology and modern workflows are readily available.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves an HR review, followed by an assessment of the candidate's portfolio and relevant experience. AI may be used in initial screening.

• Hiring Manager/Team Interview: A discussion with the Social Media Strategy Manager and potentially other team members to assess creative vision, technical skills, and cultural fit.

• Creative Assessment/Challenge: A practical exercise may be given to evaluate design and video editing skills, problem-solving abilities, and how well the candidate translates complex information into creative assets. This is common for creative roles.

• Final Interview: Potentially with a more senior marketing leader to discuss strategic alignment and overall fit within the organization.

Portfolio Review Tips:

• Showcase Social Media Expertise: Prioritize examples of engaging social media graphics and short-form videos.

• Highlight FinTech/Complex Data Examples: Include any work that demonstrates your ability to simplify and visualize complex or financial information.

• Demonstrate Process: Explain your workflow, how you interpret briefs, and how you iterate based on feedback or data.

• Brand Adherence: Show examples where you've successfully worked within strict brand guidelines.

• Video Editing Skills: Ensure your video editing samples are polished, engaging, and demonstrate an understanding of pacing and storytelling for platforms like Reels and TikTok.

Challenge Preparation:

• Be ready to present a case study of a successful social media campaign you've worked on, detailing your role and the impact.

• Prepare to discuss how you would approach creating content for a specific financial topic (e.g., "explaining RRSPs visually").

• Familiarize yourself with Questrade's current social media presence and identify opportunities for visual improvement.

• Be prepared to discuss your experience with A/B testing creative variations and how you interpret performance data for design decisions.

📝 Enhancement Note: Given the role's emphasis on building a "content engine from 0-to-1," interviewers will likely probe the candidate's ability to strategize, define standards, and execute independently. A portfolio that showcases initiative and a clear understanding of the creative process is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Premiere Pro (Expert-level proficiency required for video editing)
  • After Effects (Expert-level proficiency required for video editing and motion graphics)
  • Illustrator (Expert-level proficiency required for graphic design and infographics)
  • Photoshop (Expert-level proficiency required for graphic design and image manipulation)

• Content Creation Platforms: Familiarity with social media platforms (Instagram, TikTok, YouTube Shorts) and their specific content requirements.

• Project Management Tools: Likely experience with Agile methodologies and tools such as Jira, Asana, or Trello, given the mention of an Agile environment.

Analytics & Reporting:

• Familiarity with social media analytics tools (e.g., native platform analytics, third-party tools) to inform design decisions and A/B testing.

• Understanding of how to interpret performance data (engagement rates, views, shares) to optimize creative output. CRM & Automation:

• While not directly a CRM role, an understanding of how marketing collateral integrates with broader marketing automation and CRM strategies might be beneficial.

📝 Enhancement Note: The explicit mention of "expert-level proficiency" in Premiere Pro, After Effects, Illustrator, and Photoshop is a critical technical requirement that candidates must meet. This indicates a need for a highly skilled individual capable of producing high-quality, professional content independently.

👥 Team Culture & Values

Operations Values:

• Innovation: Embracing AI-driven innovation and cutting-edge technology to redefine financial services.

• Collaboration: Fostering human-centric collaboration within a diverse and inclusive team.

• Customer Focus: Aiming to help Canadians become more financially successful and secure through their services.

• Excellence: Delivering high-quality, premium visual content and maintaining brand integrity.

• Agility: Adapting quickly to shifting priorities and working effectively in an Agile environment.

Collaboration Style:

• Cross-functional Integration: Working closely with the Social Media Strategy Manager and performance teams to align creative with strategic goals and performance data.

• Data-Informed Creativity: Using performance data to guide design iterations and strategic rationale.

• Inclusive Environment: Contributing to and benefiting from a diverse and inclusive workplace culture.

• Proactive Communication: Essential for managing multiple projects and adapting to changes in an Agile setting.

📝 Enhancement Note: The company's values emphasize a forward-thinking, technology-integrated approach to business, combined with a strong focus on human connection and collaboration. This suggests a work environment that values both innovation and teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Scratch: Establishing the visual identity and content engine for a new social media team requires significant strategic thinking and execution.

• Translating Complexity: Effectively simplifying complex financial topics into engaging, digestible visual content for a broad audience.

• Meeting High Volume Demands: Producing 3-5 high-quality short-form videos per week while also creating static assets.

• Balancing Brand Consistency with Platform Trends: Ensuring all content adheres to brand guidelines while staying relevant and engaging on fast-evolving social media platforms.

• Data Integration: Effectively using performance data to inform creative decisions and demonstrate ROI for design efforts.

Learning & Development Opportunities:

• AI in Creative Workflows: Opportunities to explore and integrate AI tools for design and content creation.

• Advanced Video Production: Sharpening skills in short-form video editing, motion graphics, and storytelling for platforms like TikTok and Reels.

• FinTech Marketing Specialization: Gaining deep expertise in marketing within the financial services industry.

• Strategic Contribution: Playing a key role in shaping the visual narrative of a new social media presence, offering significant strategic input.

• Career Advancement: Potential to grow into a lead creative role as the social media team expands.

📝 Enhancement Note: The primary challenge lies in the foundational nature of the role – building a new function. This presents both a significant hurdle and a substantial growth opportunity for a driven individual.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual identity for a new brand or campaign from scratch." (Focus on your methodology, research, and iterative steps.)

• "How would you approach translating a complex financial concept, like compound interest, into a short, engaging video for TikTok or Reels?" (Demonstrate your ability to simplify and visualize.)

• "Walk me through a time you used performance data or A/B testing results to significantly alter a creative design. What was the outcome?" (Showcase data-driven decision-making.)

• "How do you ensure brand consistency across various social media platforms while also adapting to their unique trends and formats?" (Highlight your understanding of brand guidelines and platform nuances.) Company & Culture Questions:

• "What excites you about Questrade Financial Group and our mission to help Canadians become more financially successful?" (Research the company's values and offerings.)

• "How do you envision your role contributing to our 'human-centric collaboration with AI-driven innovation' approach?" (Connect your skills to the company's core principles.)

• "Describe your experience working in an Agile environment. How do you manage shifting priorities and tight deadlines?" (Emphasize adaptability and time management.) Portfolio Presentation Strategy:

• Curate Selectively: Choose 3-5 of your strongest, most relevant pieces that showcase both static design and video production for social media.

• Tell a Story: For each piece, explain the brief, your strategic approach, the challenges you faced, your process, and the results (if quantifiable).

• Highlight Video Skills: Ensure your video examples are easily accessible and clearly demonstrate your editing, pacing, and storytelling capabilities for short-form content.

• Showcase Financial/Complex Data Work: If you have it, prominently feature any examples of simplifying complex information.

• Be Prepared to Discuss: Be ready to answer detailed questions about your creative choices, technical execution, and how you would apply your skills to Questrade's specific needs.

📝 Enhancement Note: The interview process will likely heavily focus on practical application and strategic thinking. Candidates should be prepared to not only showcase their past work but also articulate how they would tackle the unique challenges of building a social media content engine for a financial services company.

📌 Application Steps

To apply for this Senior Creative Designer position:

• Submit your application through the provided link on the Questrade job portal.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest social media graphics and short-form video work. Include examples that demonstrate your ability to simplify complex financial topics and adhere to brand guidelines.

• Resume Optimization: Ensure your resume clearly highlights your 3-5 years of experience in graphic design and video production, explicitly mentioning your expertise with Adobe Creative Suite (Premiere Pro, After Effects, Illustrator, Photoshop). Quantify achievements where possible.

• Interview Preparation: Practice articulating your creative process, strategic thinking, and problem-solving skills. Prepare to discuss how you would approach specific design challenges relevant to financial services and social media content. Rehearse presenting your portfolio pieces and explaining your rationale.

• Company Research: Thoroughly research Questrade Financial Group, its various companies, its mission, and its current social media presence. Understand their brand voice and identify opportunities for creative enhancement.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.