Senior Creative Designer

📍 Job Overview

Job Title: Senior Creative Designer

Company: BiTaksi

Location: İstanbul, Sarıyer, Turkey

Job Type: Full-Time

Category: Creative & Design / Marketing Operations

Date Posted: 2026-06-02

Experience Level: 7+ Years

Remote Status: On-site

🚀 Role Summary

• Spearhead the definition, protection, and evolution of BiTaksi's visual identity across all communication channels, acting as the ultimate quality control for design assets.

• Collaborate closely with Product, Growth, Performance Marketing, CRM, and Business teams to translate strategic business objectives into effective and compelling creative solutions.

• Manage and direct external agencies, freelancers, production partners, and content creators to ensure consistent creative quality and timely delivery of visually stunning assets.

• Drive the production of high-impact motion graphics, video content, and rich media creatives that support acquisition, engagement, and brand-building initiatives.

• Maintain and enhance design systems, brand guidelines, and creative workflows, leveraging AI-powered creative tools to accelerate ideation and production.

📝 Enhancement Note: This role is positioned as a Senior Creative Designer, implying a significant level of autonomy and responsibility for the end-to-end creative output. The emphasis on "ultimate owner" and "ultimate quality filter" suggests a need for strong leadership and a highly critical eye for detail in brand consistency and execution. The integration with marketing operations and growth teams highlights the strategic importance of design in driving business outcomes.

📈 Primary Responsibilities

• Own, define, protect, and continuously evolve BiTaksi's visual identity across all channels, acting as the ultimate quality filter for all design assets to ensure they are flawless, on-brand, and visually stunning.

• Partner closely with Product, Growth, Performance Marketing, CRM, and Business teams to translate business goals into effective creative solutions that resonate with target audiences.

• Direct and coordinate external agencies, freelancers, production partners, and content creators, providing sharp creative briefs and maintaining strong quality control throughout the creative process.

• Drive the production of motion graphics, video content, and rich media creatives that support acquisition, engagement, and brand-building objectives, ensuring alignment with marketing strategies.

• Maintain and improve design systems, brand guidelines, and creative workflows, exploring and leveraging emerging AI-powered creative tools to accelerate ideation, production, and experimentation.

• Stay informed about global design, technology, cultural, and social media trends, bringing fresh perspectives and innovative ideas into the brand's visual strategy.

• Collaborate with the Fractional CMO and General Manager to align creative output with overarching business objectives and market positioning.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic brand guardianship and hands-on creative execution. The inclusion of managing external partners and leveraging AI tools points to a modern, efficient creative operations approach. The collaboration with specific teams like Growth and Performance Marketing indicates a strong link to data-driven marketing initiatives and the need for creative to support measurable campaign objectives.

🎓 Skills & Qualifications

Education:

• University degree in Graphic Design, Visual Communication Design, or a closely related field. Experience:

• 7+ years of progressive experience in visual design, brand identity development, and digital marketing creative execution, ideally within a fast-paced tech startup or agile digital environment.

• Proven track record of managing creative agencies, freelancers, and production partners, including defining sharp creative briefs and steering external teams effectively.

• Hands-on experience with AI-powered creative tools and emerging design technologies to optimize, accelerate, and scale creative processes and ideation. Required Skills:

• Strong portfolio demonstrating a breadth of brand, digital, campaign, and marketing design work across various platforms.

• Mastery in Adobe Creative Cloud suite, including Photoshop, Illustrator, Premiere, and After Effects.

• Familiarity with motion design principles, video production workflows, and rich media content creation.

• Deep understanding of global social media trends, digital marketing dynamics, and emerging visual cultures.

• Excellent communication, stakeholder management, and negotiation skills, with a proactive and collaborative approach.

• A strong sense of ownership, accountability, and a keen eye for detail and quality. Preferred Skills:

• Proficiency in Figma and Sketch.

• Experience in maintaining and evolving design systems and brand guidelines.

• Familiarity with CRM, Growth Marketing, and Performance Marketing creative needs.

📝 Enhancement Note: The requirement for 7+ years of experience, coupled with a "Senior" title, indicates a need for a seasoned professional capable of independent strategic thinking and execution. The explicit mention of AI-powered tools suggests a forward-thinking company looking for designers who embrace new technologies to enhance efficiency and creativity. Proficiency in both Adobe Creative Cloud and collaborative tools like Figma/Sketch signifies a need for versatility.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong foundation in brand identity development, including logo design, brand guidelines, and overall visual system consistency.

• Demonstrations of digital marketing campaign creative, highlighting adaptability across various channels (social media, digital ads, email, web banners).

• Examples of motion graphics and video content production, illustrating skills in animation, editing, and storytelling through dynamic visuals.

• Case studies detailing how creative solutions translated business objectives into measurable results (e.g., increased engagement, improved conversion rates, enhanced brand perception).

• Evidence of experience in managing creative workflows, including project initiation, brief development, feedback loops, and final asset delivery. Process Documentation:

• Ability to define and maintain clear creative briefs that effectively translate business needs into actionable design requirements.

• Experience in developing and documenting design systems and brand guidelines to ensure consistent application of visual identity across all touchpoints.

• Skills in outlining and optimizing creative production workflows, including collaboration with internal teams and external partners.

• Documentation of how AI tools and emerging technologies were integrated into creative processes to enhance efficiency and output.

📝 Enhancement Note: For a Senior Creative Designer role, the portfolio is paramount. It needs to go beyond just aesthetics to demonstrate strategic thinking, process management, and impact on business goals. The emphasis on AI integration and workflow optimization suggests a need for candidates who can not only create but also streamline the creative production process.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior Creative Designers in Istanbul with 7+ years of experience, and considering the tech startup environment, a competitive salary range is estimated to be between 800,000 TRY and 1,400,000 TRY gross per year. This range accounts for the role's seniority, strategic importance, and the cost of living in Istanbul. Benefits:

• Open communication, teamwork, and a strong company culture focused on continuous development.

• Private health insurance (including family coverage).

• Meal card.

• Monthly IstanbulCard reimbursement for transportation.

• Regular team and company activities for motivation and team building.

• Discounted gym membership.

• Access to online education platforms for continuous learning and skill enhancement. Working Hours:

• Full-time position with standard working hours, likely aligning with typical business operations in Istanbul (e.g., 9:00 AM to 6:00 PM, Monday to Friday), with potential for flexibility depending on project demands.

📝 Enhancement Note: Salary estimation is based on current market data for senior creative roles in Turkey's tech sector, adjusted for Istanbul's cost of living. The benefits package is comprehensive and typical for established tech companies in the region, focusing on employee well-being, professional development, and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Mobility/Transportation App)

Company Size: BiTaksi is a well-established player in the Turkish market, likely falling into the medium to large enterprise category based on its 13-year history and leading position. This suggests a structured yet agile environment.

Founded: 2013. With over a decade of operation, BiTaksi has a solid foundation and a proven track record in transforming urban mobility.

Team Structure:

• The Senior Creative Designer will report directly to the Fractional Chief Marketing Officer (CMO) and collaborate closely with the General Manager.

• The role will involve significant cross-functional collaboration with internal teams, including Product, Growth, Performance Marketing, CRM, and Business Development.

• Management of external creative partners (agencies, freelancers) will be a key aspect of the role, requiring strong vendor relationship management skills. Methodology:

• BiTaksi emphasizes leveraging cutting-edge technology and creating seamless, user-centric experiences.

• The company culture likely fosters innovation, data-driven decision-making, and a proactive approach to problem-solving.

• A strong focus on continuous development and teamwork is highlighted in their offerings.

Company Website: https://www.bitaksi.com/en/

📝 Enhancement Note: BiTaksi's long-standing presence in the Turkish market indicates stability and a mature operational framework. The "leading taxi-hailing app" positioning suggests a competitive landscape where creative excellence is crucial for differentiation. Collaboration with a Fractional CMO implies a strategic, results-oriented marketing function.

📈 Career & Growth Analysis

Operations Career Level: This is a senior-level individual contributor role, designated as "Senior Creative Designer." It signifies a high degree of autonomy, ownership, and expertise. The role is critical for shaping the brand's visual narrative and directly impacts marketing effectiveness and brand perception.

Reporting Structure:

• The Senior Creative Designer reports to the Fractional CMO, indicating a direct line to marketing strategy and leadership.

• Close collaboration with the General Manager suggests visibility at a high organizational level.

• The role acts as a central point for creative output, coordinating efforts across various internal departments and external partners. Operations Impact:

• The visual identity and creative execution directly influence customer acquisition, engagement, and retention.

• High-quality creative assets are essential for effective performance marketing campaigns, brand building, and maintaining a competitive edge in the urban mobility sector.

• The role's impact is measured through the effectiveness of creative in achieving business objectives, such as user growth, rider satisfaction, and brand recall. Growth Opportunities:

• Potential to grow into a Creative Lead or Art Director role, overseeing a larger creative team or function as the company scales its marketing operations.

• Opportunity to deepen expertise in emerging creative technologies, including advanced AI tools, and become a thought leader in creative innovation within the company.

• Possibility for specialization in areas like brand strategy, motion graphics, or user experience design, depending on career aspirations and company needs.

• Exposure to senior leadership and strategic decision-making processes within the marketing and operations functions.

📝 Enhancement Note: The "Senior" designation and reporting line to a Fractional CMO suggest this role has significant strategic influence and potential for career advancement within BiTaksi, particularly in shaping the future of its brand and marketing creative.

🌐 Work Environment

Office Type: On-site, located in İstanbul. This suggests a dynamic, collaborative office environment where in-person interaction is valued for driving creative synergy and team cohesion.

Office Location(s): İstanbul, Sarıyer, Turkey. This location is a significant business hub, likely offering good accessibility and a professional work setting.

Workspace Context:

• A collaborative office setting designed to foster teamwork and cross-functional communication among design, marketing, product, and business teams.

• Access to necessary design tools and technology, including Adobe Creative Cloud and potentially AI-powered creative software, to facilitate efficient and innovative work.

• Opportunities for direct interaction with senior leadership (Fractional CMO, General Manager) and various internal stakeholders, providing exposure to strategic discussions and decision-making.

• The environment is described as "fast-moving," indicative of a startup or agile culture where flexibility and adaptability are key. Work Schedule:

• Full-time, on-site. The typical working hours will likely be standard business hours (e.g., 9 AM - 6 PM, Monday-Friday), but the "fast-moving" environment may necessitate some flexibility to meet project deadlines and campaign launches.

📝 Enhancement Note: The emphasis on an on-site role in a "fast-moving environment" suggests a culture that benefits from direct collaboration, spontaneous ideation, and a hands-on approach to creative problem-solving.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess qualifications, experience, and alignment with the role's requirements.

• Creative Assessment/Portfolio Presentation: Candidates will likely be asked to walk through their portfolio, discussing key projects, their creative process, problem-solving approaches, and how they translated business objectives into design solutions. This may involve a specific presentation or a guided discussion.

• Stakeholder Interviews: Interviews with the Fractional CMO, General Manager, and potentially key team leads from Product, Growth, or Marketing to evaluate strategic thinking, collaboration skills, and cultural fit.

• Practical Exercise (Potentially): A small design challenge or case study relevant to BiTaksi's brand or a specific marketing objective might be assigned to assess hands-on skills and problem-solving abilities.

• Final Interview/Offer: Discussion of compensation, benefits, and final confirmation of fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase brand identity, digital marketing campaigns, and motion/video work. Prioritize projects that demonstrate impact and problem-solving.

• Tell a Story: For each project, clearly articulate the business objective, your role, the challenges faced, your creative process, the solutions you developed, and the results achieved (quantify whenever possible).

• Highlight Process & Tools: Showcase your design process, including how you use tools like Adobe Creative Cloud, Figma, and AI-powered creative technologies. Explain your approach to defining briefs and managing external partners.

• Demonstrate Brand Understanding: Show how you've developed or evolved brand identities and maintained consistency across diverse touchpoints.

• Be Ready for Questions: Anticipate questions about your creative decisions, how you handle feedback, your experience with agency management, and your understanding of trends in the tech/mobility space.

Challenge Preparation:

• If a creative challenge is given, focus on understanding the core problem and objectives first.

• Prioritize a clear, well-reasoned concept over elaborate execution within a limited timeframe.

• Demonstrate your ability to think strategically and apply brand principles.

• Practice presenting your ideas concisely and confidently, explaining your rationale.

📝 Enhancement Note: The emphasis on portfolio presentation and potential creative challenges indicates that BiTaksi values practical application and strategic thinking over theoretical knowledge alone. Candidates should be prepared to articulate their design philosophy and its business impact.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential mastery of Photoshop, Illustrator, Premiere, and After Effects for graphic design, illustration, video editing, and motion graphics.

• Figma/Sketch: Highly desirable for collaborative design workflows, UI/UX design, and prototyping.

• AI-powered Creative Tools: Experience with emerging AI tools for ideation, content generation, image editing, and workflow acceleration is a strong plus.

Analytics & Reporting:

• While not a primary tool for this role, an understanding of how creative assets perform within analytics platforms (e.g., Google Analytics, social media analytics, ad platform reporting) will be beneficial for optimizing future creative. CRM & Automation:

• Familiarity with how creative assets are deployed through CRM systems (e.g., for email marketing) and marketing automation platforms is advantageous for understanding campaign execution. Project Management & Collaboration:

• Experience with project management tools (e.g., Asana, Trello, Jira) for tracking creative projects and collaborating with internal teams.

• Proficiency in communication and collaboration platforms (e.g., Slack, Microsoft Teams).

📝 Enhancement Note: The explicit mention of AI-powered creative tools is a key differentiator. Candidates should be prepared to discuss their experience and enthusiasm for leveraging these technologies to enhance creative output and efficiency.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong focus on creating visual solutions that directly contribute to business objectives, such as user acquisition, engagement, and brand growth.

• Excellence & Quality: A commitment to high standards in all creative output, acting as the "ultimate quality filter" to ensure flawless and on-brand assets.

• Innovation & Adaptability: Embracing new technologies like AI, staying ahead of trends, and continuously evolving the brand's visual identity in a dynamic market.

• Collaboration & Teamwork: Working effectively with cross-functional teams and external partners to achieve shared goals.

• Ownership & Accountability: Taking full responsibility for the creative vision and execution, driving projects from concept to completion.

Collaboration Style:

• Cross-Functional Integration: Actively partnering with Product, Growth, Performance Marketing, and Business teams to ensure creative aligns with broader company strategies and campaign goals.

• Agile and Responsive: Operating in a fast-moving environment, requiring quick turnarounds, flexibility, and proactive communication.

• External Partner Management: Effectively briefing, guiding, and providing feedback to agencies and freelancers to maintain brand consistency and quality.

• Feedback-Oriented: Open to receiving and providing constructive feedback to refine creative work and improve processes.

📝 Enhancement Note: The company culture emphasizes proactive ownership, high-quality execution, and strategic collaboration, particularly with marketing and product teams. The value placed on innovation and adaptability, especially with AI, indicates a forward-looking workplace.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Performance Needs: Ensuring all creative assets, from brand campaigns to performance marketing ads, maintain a cohesive visual identity while also driving specific conversion goals.

• Managing Multiple Stakeholders and External Partners: Effectively navigating the needs and feedback of various internal teams (Product, Growth, GM) and external agencies to deliver cohesive results.

• Keeping Pace with Rapidly Evolving Trends: Staying ahead of design, technology, and cultural trends to ensure BiTaksi's visual identity remains fresh, relevant, and competitive.

• Integrating AI Tools Effectively: Exploring and implementing AI-powered creative tools in a way that enhances, rather than compromises, the quality and originality of the creative output.

Learning & Development Opportunities:

• Advanced Creative Technology: Deepening expertise in AI-driven design tools and emerging digital creative technologies.

• Brand Strategy: Contributing to the strategic evolution of BiTaksi's brand identity and visual language.

• Cross-Functional Acumen: Gaining deeper insights into product development, growth marketing tactics, and business operations through close collaboration.

• Leadership Skills: Developing vendor management and team leadership capabilities through directing external creative partners and influencing internal stakeholders.

• Industry Exposure: Staying current with trends in the tech, mobility, and digital marketing industries through continuous learning and potentially industry events.

📝 Enhancement Note: The role presents opportunities to tackle complex creative challenges in a dynamic tech environment, with significant potential for professional growth by embracing new technologies and strategic responsibilities.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for evolving a brand's visual identity while ensuring consistency across all channels, from brand campaigns to performance marketing assets." (Focus on your framework for balancing brand integrity with campaign objectives and how you ensure quality control.)

• "Walk us through a time you had to manage a complex creative project with multiple stakeholders and external agencies. How did you define the brief, provide feedback, and ensure timely, high-quality delivery?" (Highlight your communication, negotiation, and project management skills.)

• "How have you leveraged AI-powered creative tools in your workflow? Can you provide an example of how these tools helped accelerate ideation or production, and what were the results?" (Be ready to discuss specific tools and tangible benefits.) Company & Culture Questions:

• "What excites you about BiTaksi's mission and the mobility/tech industry?" (Research BiTaksi's recent news, market position, and company values.)

• "How do you approach staying current with design, technology, and cultural trends, and how would you bring fresh perspectives to BiTaksi's brand?" (Showcase your proactive learning habits and creative foresight.)

• "Describe your ideal collaborative environment when working with marketing, product, and business teams." (Emphasize your ability to integrate with diverse functions and contribute to business goals.) Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project type (e.g., Brand Identity, Digital Campaigns, Motion Graphics) or by impact.

• Narrative: For each project, clearly outline the problem, your solution, your process, and the measurable outcomes. Use storytelling to engage the interviewers.

• Visuals: Ensure your presentation is visually polished and on-brand, reflecting your own design sensibilities.

• Tooling: Be prepared to discuss the specific tools and technologies you used, especially Adobe Creative Suite and any AI tools.

• Ownership: Clearly articulate your individual contributions and your role in leading or directing others.

📝 Enhancement Note: Prepare to discuss your experience with managing external agencies and integrating AI tools, as these are key differentiators for this role. Demonstrating a strategic approach to creative that links directly to business objectives will be crucial.

📌 Application Steps

To apply for this Senior Creative Designer position:

• Submit your application through the provided link on the BiTaksi careers page.

• Portfolio Customization: Curate your portfolio to prominently feature projects demonstrating brand identity, digital marketing creative, and motion/video work. Tailor your case studies to highlight how your creative solutions achieved specific business objectives relevant to a tech/mobility company.

• Resume Optimization: Ensure your resume clearly outlines your 7+ years of experience, specific skills in Adobe Creative Cloud and AI tools, and experience managing external creative partners. Use keywords from the job description to align with ATS scanning.

• Interview Preparation: Practice articulating your creative process, your approach to brand guardianship, and your experience with AI tools. Prepare to present your portfolio with a strong narrative focusing on impact and results.

• Company Research: Thoroughly research BiTaksi's brand, mission, recent campaigns, and the competitive landscape of the urban mobility sector in Turkey. Understand their vision and how your creative expertise can contribute to it.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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