Senior Consultant, Marketing, Communications, UX & Community Strategy

📍 Job Overview

Job Title: Senior Consultant, Marketing, Communications, UX & Community Strategy

Company: MNP

Location: Edmonton, Alberta, Canada

Job Type: Full-Time

Category: Consulting / Marketing Strategy / GTM Operations Support

Date Posted: May 1, 2026

Experience Level: Mid-Senior Level (3-6+ years)

Remote Status: On-site

🚀 Role Summary

• This role focuses on strategic advisory within marketing, communications, UX, and community engagement, requiring a strong blend of analytical and creative problem-solving skills.

• The Senior Consultant will drive strategy development, conduct in-depth qualitative research, and synthesize complex information into actionable client recommendations.

• A key aspect involves managing diverse projects and workstreams, ensuring successful delivery and client satisfaction across public sector, non-profit, and purpose-driven organizations.

• This position emphasizes a consultative approach, where critical thinking and the ability to navigate ambiguity are paramount, rather than strict adherence to a predefined playbook.

📝 Enhancement Note: While the job title suggests a broad consulting role, the emphasis on marketing, communications, UX, and community strategy indicates a strong connection to Go-To-Market (GTM) enablement and customer engagement strategy development. This role can be viewed as a strategic support function for GTM operations, focusing on the foundational elements of how a company communicates its value and engages its audience. The "not a narrow specialization" aspect points towards a need for adaptability and a holistic understanding of client needs, which is crucial for operations professionals aiming to influence broader business outcomes.

📈 Primary Responsibilities

• Lead the development of comprehensive strategies across marketing, communications, user experience (UX), and community engagement initiatives.

• Conduct extensive qualitative research, including interviews, workshops, stakeholder consultations, and in-depth desk research, to gather critical project data.

• Analyze and synthesize diverse inputs from communities, users, and stakeholders to identify key patterns, tensions, opportunities, and practical, data-driven recommendations.

• Apply structured thinking and problem-solving methodologies to complex challenges, ensuring recommendations are insightful and actionable, even with incomplete information.

• Support the planning and delivery of projects, translating user needs, community feedback, and lived experiences into tangible strategy and action plans.

• Champion accessible, inclusive, and human-centered engagement approaches in project execution.

• Manage and coordinate multiple workstreams and contributors effectively, ensuring seamless project execution and collaboration.

• Proactively track project timelines, dependencies, and risks, adjusting plans as necessary to accommodate evolving project dynamics.

• Maintain meticulous organization of project documentation, working files, and deliverables.

• Draft, refine, and polish client-ready strategies, reports, presentations, and briefing materials, transforming research into compelling narratives.

• Support the development of key messages tailored for various audiences and communication formats.

• Collaborate closely with Senior Leaders to understand client contexts, goals, and constraints, ensuring strategic alignment.

• Assist in client communications, providing regular updates and facilitating productive working sessions.

• Contribute innovative ideas, offer constructive challenges to existing thinking, and actively participate in process improvement initiatives within the consulting team.

• Take ownership of work quality, ensuring thorough follow-through and accountability for project outcomes.

📝 Enhancement Note: The responsibilities highlight a blend of strategic planning, deep research, project management, and client-facing communication. For operations professionals, this translates to a role that requires understanding how strategic initiatives translate into tangible outcomes, influencing GTM messaging, customer journey mapping (UX), and community building efforts. The emphasis on "sense-making" and "structured thinking without forcing one-size-fits-all solutions" points to a need for analytical rigor and adaptability, key traits for success in operations roles.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Marketing, Communications, Business, Psychology, Sociology, Anthropology, or a related field with a strong strategic or research component.

Experience:

• 3–6+ years of progressive experience in marketing, digital marketing, communications, UX research, community engagement, strategic advisory, or closely related fields.

• Demonstrated experience in conducting research, synthesizing insights, and developing strategic recommendations, whether in a formal consulting capacity or through project work.

Required Skills:

• Strategic Thinking & Problem Solving: Ability to analyze complex situations, identify root causes, and develop innovative, practical solutions.

• Qualitative Research Expertise: Proficiency in designing and conducting interviews, workshops, focus groups, and stakeholder consultations.

• Insight Synthesis & Analysis: Skill in analyzing qualitative data to extract meaningful themes, patterns, and actionable insights.

• Exceptional Writing & Storytelling: Ability to craft clear, compelling, and persuasive narratives for reports, presentations, and strategic documents.

• Stakeholder Engagement: Experience working with diverse audiences, including community members, users, clients, and senior leadership.

• Project Management Fundamentals: Ability to manage timelines, deliverables, and coordinate contributors across various project phases.

• Microsoft Office Suite Proficiency: Strong command of Word, PowerPoint, and Excel for documentation, analysis, and presentation.

• Adaptability & Learning Agility: A demonstrated bias toward action, continuous learning, and the ability to figure things out in ambiguous environments.

Preferred Skills:

• Familiarity with digital marketing principles, campaign management, and performance metrics.

• Experience with UX research methodologies, user journey mapping, and experience design principles.

• Knowledge of community development, stakeholder consultation, and non-profit strategy.

• Experience with collaborative project environments and tools.

• Familiarity with digital, creative, or UX processes and workflows.

• Exposure to or proficiency with tools such as Figma, Adobe Creative Suite, or similar design/prototyping software.

📝 Enhancement Note: The experience requirement of 3-6+ years positions this as a mid-to-senior level role, suitable for individuals looking to transition into a more strategic advisory capacity. The emphasis on "figuring things out" and "thinking beyond tactics" is crucial for operations roles that require proactive problem-solving and strategic input. The preferred skills in digital marketing, UX, and community engagement are highly relevant to GTM strategy and customer experience operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies of Strategic Initiatives: Demonstrate experience in developing and implementing strategies for marketing, communications, UX, or community engagement projects. Highlight the problem, your approach, key insights, and the outcomes achieved.

• Research & Analysis Examples: Showcase examples of qualitative research conducted, including methodologies used, data synthesized, and how insights informed recommendations. This could include interview summaries, workshop outputs, or analysis reports.

• Deliverable Samples: Include polished examples of reports, presentations, or strategic plans that illustrate your ability to translate complex information into clear, client-ready outputs. Focus on clarity, visual appeal, and persuasive storytelling.

• Project Management Contributions: If possible, highlight instances where you managed workstreams, coordinated contributors, or managed project timelines and risks. Quantify impact where feasible (e.g., on-time delivery, budget adherence).

Process Documentation:

• Workflow Design & Optimization: Provide examples of how you have mapped out or improved processes related to strategy development, research execution, or project delivery.

• Implementation & Automation: Showcase any experience in translating strategies into actionable plans or utilizing tools to streamline project workflows or communication.

• Measurement & Performance Analysis: If applicable, demonstrate how you have tracked the impact or success of strategies you've contributed to, even if qualitative.

📝 Enhancement Note: For this role, a portfolio should emphasize strategic thinking, research capabilities, and the ability to produce high-quality deliverables. Operations professionals can translate their experience in process mapping, CRM optimization, or data analysis into case studies that demonstrate their ability to structure complex problems, gather requirements, and recommend solutions, mirroring the requirements for this consulting role.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health & Wellness:

  • Health and Dental Benefits
  • Wellness Subsidy
  • Mental Health Resources

• Financial Security & Growth:

  • Group Pension Plan with 4% matching contribution
  • Voluntary Savings Products
  • Bonus Program Eligibility

• Work-Life Integration:

  • Generous Paid Time Off (PTO)
  • 4 Personal Days
  • Flexible 'Dress For Your Day' environment

• Professional Development:

  • Professional Development Assistance
  • Learning Opportunities through MNP University

• Additional Perks:

  • Exclusive access to perks and discounts

Working Hours:

• Standard full-time hours are approximately 40 hours per week, with potential for extended hours depending on project demands and client needs. The firm promotes work-life integration with a flexible 'Dress For Your Day' policy.

📝 Enhancement Note: The salary estimate is based on research from similar Senior Consultant roles in major Canadian cities and consulting firms. The benefits package is extensive and aligns with what MNP is known for, emphasizing well-being and professional growth, which is attractive to operations professionals seeking stability and development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Accounting, Tax, and Business Advisory Services. MNP operates within the professional services sector, serving a diverse client base across various industries, with a significant focus on public sector, non-profit, and purpose-driven organizations for this specific consulting team.

Company Size: Large (MNP has over 7,000 employees across Canada, as per LinkedIn data). This implies a structured organization with established processes, a wide range of resources, and opportunities for diverse project exposure.

Founded: 1958. With a long history, MNP has a well-established reputation and a deep understanding of the Canadian business landscape.

Team Structure:

• Consulting Team: This role sits within MNP's Consulting practice, which is a diverse group of professionals offering specialized advisory services.

• Reporting Structure: The Senior Consultant will likely report to a Manager or Senior Manager within the Consulting team, working closely with Senior Leaders on client engagements.

• Cross-functional Collaboration: The role necessitates collaboration with various internal MNP specialists (e.g., digital marketing experts, UX designers, data analysts) and external partners (e.g., creative agencies, technology providers) to deliver comprehensive client solutions.

Methodology:

• Data-Driven Decision Making: MNP emphasizes leveraging data and insights to inform strategic recommendations for clients.

• Client-Centric Approach: The firm prioritizes understanding client needs and delivering tailored solutions that drive tangible business outcomes.

• Collaborative Problem Solving: The culture encourages teamwork and the sharing of knowledge to tackle complex challenges effectively.

• Innovation & Adaptability: The consulting team is expected to stay abreast of industry trends and adapt approaches to meet evolving client needs.

Company Website: https://www.mnp.ca/

📝 Enhancement Note: MNP's established presence and large scale offer stability and a broad platform for professional growth. The consulting team's focus on public sector, non-profit, and purpose-driven clients suggests a work environment that values social impact and ethical considerations, which can be a significant draw for operations professionals looking for meaningful work.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-to-senior level within a consulting framework. While not a direct "Operations" title, it provides a strategic lens that complements GTM Operations. It's ideal for individuals seeking to move from tactical execution to strategic advisory, influencing how businesses communicate, engage, and design experiences.

Reporting Structure: The Senior Consultant will report to senior leadership within the Consulting practice, offering direct exposure to strategic decision-making and client management at higher levels. This provides visibility and mentorship opportunities from experienced consultants and leaders.

Operations Impact: While this role focuses on marketing, communications, UX, and community strategy, its impact on overall GTM operations is significant. By shaping compelling messaging, user experiences, and community engagement strategies, this role directly influences customer acquisition, retention, brand perception, and market penetration – all key metrics for GTM success.

Growth Opportunities:

• Specialization & Deepening Expertise: Opportunity to specialize further within marketing strategy, UX consulting, or community engagement, becoming a subject matter expert.

• Leadership Development: Progression to Manager or Senior Manager roles within the Consulting practice, leading larger engagements and teams.

• Cross-Functional Skill Acquisition: Gaining exposure to a wide array of client challenges and industries, building a versatile skill set applicable to various business functions, including operations.

• Mentorship & Learning: Access to MNP's structured learning programs and mentorship opportunities with experienced professionals to enhance strategic thinking and consulting skills.

• Client Relationship Management: Developing strong client relationships, leading to potential for repeat business and long-term advisory roles.

📝 Enhancement Note: This role offers a pathway for operations professionals to leverage their analytical and process-oriented skills in a strategic advisory capacity. The growth opportunities focus on developing high-level strategic thinking, client management, and leadership skills, which are transferable to senior operations leadership roles.

🌐 Work Environment

Office Type: On-site role at MNP's Edmonton office. This suggests a professional office environment designed for collaboration, client meetings, and focused work.

Office Location(s): Edmonton, Alberta, Canada (Specific address: T5J3G1). This is a central business district location, likely offering accessibility and proximity to clients and amenities.

Workspace Context:

• Collaborative Environment: MNP offices are typically designed to foster teamwork, with meeting rooms, common areas, and open-plan workspaces that encourage interaction among team members.

• Operations Tools & Technology: Access to standard office technology, including robust IT infrastructure, communication tools (likely Microsoft Teams or similar), and project management software. Access to MNP's internal knowledge bases and research tools will be provided.

• Team Interaction: Opportunities for regular interaction with colleagues within the consulting team, other MNP practices, and clients through in-person meetings, workshops, and collaborative sessions.

Work Schedule:

• The role is full-time, generally adhering to standard business hours (approximately 40 hours per week). However, the nature of consulting and client needs may require flexibility, including occasional extended hours or weekend work to meet project deadlines. The "Dress For Your Day" policy suggests a degree of flexibility in personal presentation within a professional context.

📝 Enhancement Note: The on-site requirement in a major city like Edmonton provides a stable, professional work setting. For operations professionals who thrive on structured environments but also value dynamic problem-solving, this office-based role offers a balance of routine and challenge.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a recruiter will likely conduct an initial screening call to assess basic qualifications, cultural fit, and salary expectations.

• Hiring Manager Interview: A conversation with the hiring manager (likely a Senior Manager or Partner) focusing on your experience, strategic thinking, and alignment with the team's needs.

• Case Study / Presentation: Candidates may be asked to complete a take-home case study or present a prepared analysis based on a prompt. This assesses your problem-solving, research synthesis, and presentation skills.

• Team/Panel Interview: An interview with several team members to evaluate collaboration style, technical skills, and fit within the broader consulting practice.

• Final Interview: Potentially with a senior leader or practice lead to confirm fit and discuss career trajectory.

Portfolio Review Tips:

• Highlight Strategic Impact: For each project in your portfolio, clearly articulate the business challenge, your strategic approach, the methodologies you employed, and the tangible outcomes or insights delivered.

• Showcase Research & Synthesis: Detail your qualitative research process, how you analyzed data, and how those insights directly informed your recommendations. Use visuals if they enhance clarity.

• Demonstrate Deliverable Quality: Present clean, well-organized, and professionally formatted examples of reports, presentations, or strategic documents. Emphasize clarity of narrative and persuasive communication.

• Quantify Results: Whenever possible, use metrics or quantifiable achievements to demonstrate the impact of your work. For this role, impact might be measured in terms of improved engagement, clearer strategy, or successful stakeholder alignment.

• Tailor to MNP's Focus: If possible, include examples that align with MNP's focus on public sector, non-profit, or purpose-driven organizations.

Challenge Preparation:

• Understand MNP's Consulting Approach: Research MNP's consulting services, their target clients, and their approach to problem-solving.

• Practice Structured Thinking: Be prepared to articulate your thought process clearly and logically when presented with a problem. Use frameworks like STAR (Situation, Task, Action, Result) for behavioral questions.

• Prepare for Strategy Discussions: Anticipate questions about developing marketing, communications, or UX strategies, and how you would approach research and stakeholder engagement.

• Refine Presentation Skills: Practice delivering concise and impactful presentations, focusing on clear messaging and audience engagement.

📝 Enhancement Note: The interview process is designed to assess not just technical skills but also strategic thinking, problem-solving ability, and collaborative potential. Candidates should prepare to demonstrate how their experience, even if from an operations background, translates into strategic advisory capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Microsoft Office Suite:

  • Word: For drafting reports, proposals, and documentation.
  • PowerPoint: Essential for creating client presentations, strategy decks, and workshop materials.
  • Excel: For data analysis, tracking project progress, and basic financial modeling.

• Collaboration Platforms: Likely Microsoft Teams or similar for internal communication, file sharing, and virtual meetings.

• Project Management Software: Potentially Asana, Trello, Monday.com, or MNP's internal project management tools for task tracking and workflow management.

Analytics & Reporting:

• While not a primary focus for deep analytics, understanding basic reporting principles and data interpretation from research is key.

CRM & Automation:

Preferred Tools:

• Figma or Adobe Creative Suite: Experience with design and prototyping tools is considered an asset, indicating a user-centric mindset and ability to visualize concepts.

📝 Enhancement Note: The emphasis on Microsoft Office Suite highlights the need for strong documentation and presentation skills. For operations professionals, proficiency in these tools is standard, but the ability to leverage them for strategic communication and analysis is key. Familiarity with project management and collaboration tools is also critical for seamless teamwork.

👥 Team Culture & Values

Operations Values:

• Curiosity & Continuous Learning: A drive to understand complex problems and a commitment to acquiring new knowledge and skills.

• Collaboration & Teamwork: Valuing the input of others and working together to achieve shared goals.

• Integrity & Professionalism: Upholding high ethical standards in all client interactions and internal dealings.

• Client Focus: A commitment to understanding and exceeding client expectations by delivering high-quality, impactful solutions.

• Adaptability & Resilience: The ability to navigate ambiguity, embrace change, and remain effective in dynamic project environments.

Collaboration Style:

• Cross-Functional Integration: Encouraging seamless collaboration between different practice areas within MNP and with external partners to provide holistic client solutions.

• Constructive Feedback Culture: Openness to providing and receiving feedback to continuously improve work quality and team dynamics.

• Knowledge Sharing: A culture that promotes sharing insights, best practices, and lessons learned across the team and organization.

• Empowered Autonomy: Trusting team members to take ownership of their work, make sound judgments, and contribute proactively.

📝 Enhancement Note: MNP's values emphasize a client-centric, collaborative, and learning-oriented culture. This aligns well with operations professionals who often act as internal consultants, requiring strong interpersonal skills, a commitment to problem-solving, and a desire to continuously improve processes and outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: Dealing with complex, ill-defined problems where clear playbooks may not exist, requiring strong analytical and problem-solving skills.

• Balancing Diverse Project Demands: Managing multiple projects simultaneously across different client sectors and strategic areas (marketing, UX, community).

• Translating Insights into Action: Effectively bridging the gap between research findings and practical, implementable recommendations for clients.

• Client Management in a Consulting Setting: Building trust, managing expectations, and delivering value to a diverse range of clients, often at senior levels.

Learning & Development Opportunities:

• Strategic Advisory Skills: Deepening expertise in developing and presenting high-level business strategies.

• Industry & Sector Exposure: Gaining broad experience across public sector, non-profit, and purpose-driven organizations.

• Consulting Methodologies: Mastering project management, client relationship management, and consulting best practices.

• Specialized Skill Development: Opportunities to enhance skills in UX research, digital marketing strategy, or community engagement through MNP's learning resources.

• Leadership Pathways: Potential to develop into leadership roles, managing teams and engagements, and contributing to Practice growth.

📝 Enhancement Note: The challenges presented are typical of a consulting role and require adaptability, strong analytical skills, and excellent communication. The growth opportunities are substantial, offering a clear path for career progression and skill enhancement, highly valuable for operations professionals looking to expand their strategic capabilities.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to develop a strategy for a complex problem with limited information. What was your process, and what was the outcome?" (Focus on structured thinking, research, and actionable recommendations).

• "How would you approach developing a communications strategy for a public sector initiative aiming to increase citizen engagement?" (Demonstrate understanding of target audience, messaging, channels, and measurement).

• "Walk me through your process for conducting user research for a new digital product or service." (Highlight methodologies, empathy, and translating user needs into design/strategy).

Company & Culture Questions:

• "Why MNP, and why this specific consulting role?" (Research MNP's values, recent projects, and tailor your response to demonstrate alignment).

• "How do you handle conflicting priorities or tight deadlines?" (Showcase your organizational skills, prioritization techniques, and ability to manage stress).

• "Describe a situation where you had to influence a stakeholder to adopt your recommendation." (Focus on communication, persuasion, and data-driven arguments).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role and approach, the key insights derived from research, the strategic recommendations, and the results/impact.

• Focus on Your Contribution: Clearly articulate what you did, what decisions you made, and what impact you had.

• Be Ready for Deep Dives: Anticipate questions about specific methodologies, data analysis, stakeholder engagement challenges, and how you would adapt your approach.

• Highlight Adaptability: Emphasize your ability to think critically, be flexible, and tailor solutions to unique client contexts, rather than relying on rigid templates.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, research proficiency, and consultative skills. Operations professionals can frame their experience in process improvement, data analysis, and cross-functional project leadership using these strategic lenses.

📌 Application Steps

To apply for this operations-adjacent consulting position:

• Submit your application through the provided link on the MNP recruiting portal.

• Portfolio Customization: Curate your portfolio to highlight projects demonstrating strategic thinking, qualitative research, insight synthesis, and the development of actionable recommendations, especially those with elements of marketing, communications, UX, or community engagement.

• Resume Optimization: Tailor your resume to emphasize transferable skills such as strategic planning, problem-solving, research, stakeholder management, and project coordination. Use keywords from the job description like "strategy development," "qualitative research," "stakeholder engagement," and "client-ready outputs."

• Interview Preparation: Practice articulating your experience using the STAR method, prepare specific examples for strategy and behavioral questions, and be ready to discuss your portfolio in detail. Research MNP and their consulting practice thoroughly.

• Company Research: Understand MNP's values, their focus on public sector and non-profit clients, and their approach to consulting. Prepare thoughtful questions about the team, projects, and company culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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