Senior Brand Designer | Web & Design Systems (8-month contract)

📍 Job Overview

Job Title: Senior Brand Designer | Web & Design Systems (8-month contract)

Company: Doctoralia Brasil

Location: Curitiba, Paraná, Brazil; São Paulo, São Paulo, Brazil; Rio de Janeiro, Rio de Janeiro, Brazil

Job Type: TEMPORARY

Category: Brand Design Operations / Marketing Design Operations

Date Posted: 2026-08-06

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead end-to-end web brand design initiatives, from conceptualization to successful launch, ensuring meticulous execution across all digital touchpoints.

• Drive the evolution and maintenance of a robust, web-focused Design System, encompassing scalable components, design tokens, variables, and reusable patterns to optimize implementation efficiency.

• Foster close collaboration with engineering teams to deliver responsive, accessible, and technically feasible digital experiences that align with brand integrity and business objectives.

• Design high-converting landing pages and marketing campaigns that strategically balance user experience, visual excellence, and key performance indicators (KPIs).

• Ensure brand consistency across a variety of digital assets, including websites, landing pages, email templates, and broader digital marketing campaigns.

📝 Enhancement Note: This role is explicitly defined as not a product design role, emphasizing a focus on marketing website design and brand expression within digital channels. The emphasis on "Design Systems" suggests a need for scalability and efficiency in how brand assets are deployed across various web properties. The contract nature (8 months) with potential for extension indicates a project-based need, likely tied to specific marketing initiatives or platform development phases.

📈 Primary Responsibilities

• Lead the conceptualization, design, and execution of complex web brand design projects, ensuring alignment with Doctoralia Brasil's brand strategy and marketing goals.

• Develop and maintain comprehensive documentation for the web design system, including style guides, component libraries, design tokens, and usage guidelines to ensure brand consistency and developer efficiency.

• Collaborate with cross-functional teams, including Growth Marketing, CRM, Brand, and Engineering, to translate business requirements into effective and visually compelling digital marketing assets.

• Design and optimize responsive marketing websites and landing pages with a strong focus on conversion rate optimization (CRO), user experience (UX), and adherence to accessibility standards (WCAG).

• Implement and manage design tokens and variables within the design system to ensure brand consistency and facilitate rapid iteration across various digital platforms and campaigns.

• Leverage AI-powered design tools and rapid prototyping techniques to accelerate the design process, explore creative solutions, and enhance workflow efficiency.

• Ensure brand integrity and visual consistency across all digital marketing channels, including websites, email campaigns, social media assets, and digital advertisements.

• Partner with developers to ensure accurate implementation of designs, troubleshoot technical challenges, and provide ongoing design support throughout the development lifecycle.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on the intersection of brand design, web development, and marketing effectiveness. The role demands not just aesthetic skill but also a strategic understanding of how design systems enable scalable, high-converting digital experiences. The mention of AI tools suggests an expectation for innovative workflow adoption.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Visual Communications, Graphic Design, or a closely related field.

Experience: A minimum of 5-10 years of professional experience in brand design, with a significant focus on web design, marketing websites, and digital brand experiences.

Required Skills:

• Proven track record in leading end-to-end web brand design projects from initial concept to final launch.

• Deep expertise in building, evolving, or maintaining web-focused Design Systems, including proficiency with components, design tokens, variables, and scalable design patterns.

• Advanced proficiency in Figma, with demonstrated experience in utilizing its advanced features such as Auto Layout, Variables, Components, and Libraries for efficient design system management.

• Strong understanding of responsive design principles, web accessibility standards (e.g., WCAG), and technical implementation constraints for web development.

• Ability to collaborate effectively with developers, understanding their workflows and technical requirements to ensure seamless design implementation.

• Portfolio demonstrating exceptional web brand design, successful marketing website projects, and conversion-focused marketing collateral.

• Professional proficiency in English, both written and spoken, for daily communication and collaboration.

• Experience designing high-converting landing pages and digital marketing experiences that drive business results. Preferred Skills:

• Experience working within the SaaS, technology, or startup sectors.

• Familiarity with marketing automation platforms such as HubSpot or brand management platforms like Frontify.

• Experience designing and implementing modular email templates for effective CRM campaigns.

• Knowledge of Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), web performance best practices, and marketing analytics tools.

• Experience integrating and leveraging AI-powered design tools to enhance creative workflows and accelerate ideation.

• Prior experience contributing to broader brand strategy development or other key business initiatives.

📝 Enhancement Note: The required skills emphasize practical application in web design systems and developer collaboration, moving beyond pure aesthetics. The "nice to have" skills point towards a candidate who can also contribute strategically to marketing effectiveness and adopt new technologies. The explicit mention of English proficiency is critical for a role with potential international collaboration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A dedicated section showcasing complex web brand design projects, highlighting the end-to-end design process from concept to launch.

• Detailed case studies of marketing websites and landing pages, demonstrating a strategic approach to conversion optimization, user experience, and visual appeal.

• Clear examples of contributions to or leadership of a web-focused Design System, illustrating the structure, components, design tokens, and scalability of the system.

• Demonstrations of how design decisions have directly contributed to business objectives, such as increased conversion rates, improved user engagement, or enhanced brand consistency.

• Visual evidence of responsive design implementation across various devices and screen sizes. Process Documentation:

• Documentation of the design process for web brand initiatives, including ideation, wireframing, prototyping, user testing, and developer handoff.

• Workflow examples for maintaining and evolving a web design system, including version control, updates to components, and communication of changes to stakeholders.

• Case studies that detail the process of collaborating with developers, including how technical feasibility was addressed and how design challenges were overcome.

• Examples of how design tokens and variables were utilized to ensure brand consistency and facilitate efficient design implementation across multiple digital assets.

📝 Enhancement Note: The portfolio requirements are highly specific to the role's focus on web brand design and design systems. Candidates are expected to demonstrate not just finished products but also the strategic thinking, process, and collaborative skills that underpin successful web design operations. Emphasis on ROI and conversion metrics is crucial.

💵 Compensation & Benefits

Salary Range: For a Senior Brand Designer (8-month contract) in Brazil, with 5-10 years of experience, focusing on web and design systems, and requiring professional English proficiency, the estimated salary range is R$ 8,000 to R$ 12,000 per month (approximately USD $1,500 - $2,200 USD at current exchange rates, subject to fluctuation). This estimate is based on market research for similar contract roles in major Brazilian cities like São Paulo, Curitiba, and Rio de Janeiro, considering the specialized skills in design systems and web brand execution.

Benefits:

• Contractual Employment: 8-month full-time contract (CLT Temporary).

• Potential for Extension/Conversion: Opportunity for role extension or conversion to a permanent position based on business needs and performance.

• Remote Work: Fully remote position, allowing for flexibility and work-life balance.

• Professional Development: Access to AI-powered design tools and opportunities to work with cutting-edge design technologies.

• Collaborative Environment: Opportunity to work with international teams and contribute to a dynamic digital brand presence.

• Health and Wellness: Standard CLT benefits applicable to temporary contracts in Brazil, which may include provisions for health, accident insurance, and other statutory benefits.

Working Hours: Monday to Friday. Occasional flexibility in working hours is required to support collaboration across European time zones, indicating a need for adaptability and proactive communication.

📝 Enhancement Note: The salary range is an estimation based on typical contract rates for senior design roles in Brazil with specialized skills. The CLT Temporary contract type implies specific labor laws and benefits apply. The flexibility required for European time zone collaboration is a key aspect of the working hours.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology / Digital Health Platform. Doctoralia Brasil operates within the rapidly evolving digital health sector, connecting patients with healthcare professionals and services. This industry demands clear, trustworthy, and user-friendly digital experiences, making brand design and web presence critical.

Company Size: Doctoralia is part of the larger DocPlanner group, a significant global player in the digital health market. While the specific size of Doctoralia Brasil isn't detailed, the group's scale suggests a well-resourced organization with established processes and a global outlook. For operations professionals, this often means access to robust tools, structured workflows, and opportunities for cross-border collaboration.

Founded: Doctoralia was founded in Spain in 2007, and its integration into DocPlanner (founded in 2012) has led to significant expansion. This history indicates a company that has navigated growth and market integration, likely possessing a blend of startup agility and established corporate structure.

Team Structure:

• The Senior Brand Designer will be a core member of the Brand Design Team, working closely with Brand Managers, Graphic Designers, and potentially Content Strategists.

• Close collaboration is expected with Growth Marketing, CRM, and Engineering teams, highlighting a cross-functional operational model.

• Reporting structure likely involves a Brand Design Lead or Marketing Director, providing guidance and oversight. Methodology:

• Data-Driven Design: Emphasis on designing "high-converting" pages and leveraging analytics suggests a data-informed approach to design decisions.

• Systematic Approach: The focus on Design Systems implies a commitment to standardization, scalability, and efficiency in design and development workflows.

• Agile Collaboration: The need to work closely with multiple teams and adapt to different time zones suggests an agile and iterative development and design process.

Company Website: https://www.doctoralia.com.br/

📝 Enhancement Note: The healthcare technology sector context is crucial for understanding the brand's messaging and design priorities—trust, clarity, and accessibility are paramount. The dual nature of being part of a large group while operating locally in Brazil offers unique opportunities for impact and growth.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a senior individual contributor level within the Brand Design function. It requires leadership in specific project areas (web brand design, design systems) and deep technical expertise. While not a management role, it involves mentoring junior designers implicitly through design system contributions and collaborative practices.

Reporting Structure: The Senior Brand Designer will report to a lead within the Brand Design team, likely a Design Manager or Director. They will also work closely with stakeholders in Marketing, CRM, and Engineering, requiring strong communication and collaboration skills to influence cross-functional initiatives.

Operations Impact: The role's impact is directly tied to enhancing Doctoralia Brasil's digital brand presence and improving the effectiveness of its marketing websites and campaigns. Successful execution will lead to:

• Improved brand perception and trust among users.

• Increased conversion rates on marketing websites and landing pages, directly impacting lead generation and customer acquisition.

• Greater efficiency in design and development processes through a robust design system, reducing time-to-market for new digital initiatives.

• Enhanced user experience across digital touchpoints, contributing to customer satisfaction and retention. Growth Opportunities:

• Skill Specialization: Deepen expertise in web-focused design systems, AI-driven design tools, and conversion rate optimization (CRO) strategies.

• Cross-Functional Leadership: Develop stronger collaboration and influencing skills by working across Brand, Marketing, CRM, and Engineering departments.

• Potential for Permanent Role: Successful performance in this contract role could lead to a permanent position within Doctoralia Brasil or the broader DocPlanner group, offering long-term career stability and advancement.

• International Exposure: Opportunity to contribute to a global brand and collaborate with teams in different regions, expanding professional network and understanding of diverse markets.

📝 Enhancement Note: The growth analysis focuses on how a senior contract role can serve as a springboard for further development, emphasizing skill enhancement, strategic influence, and potential long-term career progression within a global organization.

🌐 Work Environment

Office Type: This is a fully remote role based in Brazil. While there may be physical office locations for Doctoralia Brasil in Curitiba, São Paulo, and Rio de Janeiro, this specific position does not require on-site presence.

Office Location(s): The role is open to candidates residing in or able to work from Curitiba (Paraná), São Paulo (São Paulo), or Rio de Janeiro (Rio de Janeiro), Brazil. This allows for access to talent across key Brazilian economic hubs.

Workspace Context:

• Remote Flexibility: Candidates will work from their own remote setup, offering significant autonomy and flexibility in managing their workday.

• Digital Collaboration Tools: The work environment relies heavily on digital collaboration platforms (e.g., Slack, Zoom, Figma, project management tools) for communication, design reviews, and team interaction.

• Cross-Time Zone Collaboration: A key aspect is the need for occasional flexibility to overlap with European time zones, implying a culture that values global connectivity and asynchronous communication strategies. This may involve early morning or late afternoon meetings depending on the specific team's needs.

• Focus on Deliverables: As a contract role, the emphasis will be on delivering high-quality work within agreed timelines, supported by a structured remote work environment.

Work Schedule: Standard Monday to Friday work schedule is expected. However, the requirement for occasional flexibility to accommodate European time zones means that the exact daily hours may need to be adjusted periodically to ensure effective collaboration with international colleagues.

📝 Enhancement Note: The remote nature of the role is a primary feature. The emphasis on cross-time zone collaboration is a critical operational consideration for candidates, requiring proactive time management and communication skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess alignment with the core requirements, particularly experience in web brand design and design systems.

• Technical Interview: A discussion focused on your experience with Figma, design systems, responsive design, and your approach to collaborating with developers. Expect to walk through specific examples from your portfolio.

• Portfolio Presentation: A dedicated session where you present key projects from your portfolio, emphasizing your role, the design process, challenges faced, and the impact of your work on business objectives (e.g., conversion rates). This is where your understanding of design systems and web brand strategy will be critically evaluated.

• Cross-Functional/Hiring Manager Interview: A conversation with the hiring manager and potentially key stakeholders from Marketing or Engineering to assess cultural fit, collaboration style, and strategic thinking. Questions may probe your approach to problem-solving and stakeholder management.

• Final Interview: Potentially a final discussion with a senior leader to confirm fit and discuss contractual details.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your expertise in web brand design, design systems, and conversion-focused marketing.

• Highlight Design System Contributions: Clearly articulate your role in building, evolving, or maintaining design systems. Use visuals to demonstrate components, tokens, and their impact on scalability and consistency.

• Showcase Process & Impact: For each project, detail your design process, the challenges encountered, how you collaborated with developers, and quantifiable results (e.g., conversion lift, efficiency gains). Use storytelling to make your contributions compelling.

• Demonstrate Figma Proficiency: Be prepared to discuss your advanced Figma techniques (Auto Layout, Variables, Components, Libraries) and how you use them to create efficient and scalable designs.

• Tailor to Doctoralia Brasil: Briefly explain how your skills and experience align with Doctoralia Brasil's mission and the specific needs of this role.

Challenge Preparation:

• Design System Exercise: You may be asked to critique an existing web element or propose improvements to a hypothetical design system component. Focus on scalability, reusability, and adherence to brand guidelines.

• Landing Page Critique/Redesign: Be ready to analyze a given landing page for its effectiveness and suggest design improvements focused on conversion.

• Developer Collaboration Scenario: Prepare to discuss how you would approach a design challenge where there are technical constraints or a tight deadline in collaboration with developers.

📝 Enhancement Note: The interview and portfolio review process is heavily weighted towards practical demonstration of skills in web design systems and conversion-focused design. Candidates must be prepared to articulate their process, showcase measurable results, and demonstrate proficiency with Figma and collaborative workflows.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Advanced proficiency is mandatory for UI design, prototyping, and design system management. Expertise in Auto Layout, Variables, Components, and Libraries is essential.

• Prototyping Tools: Likely integrated within Figma, but familiarity with other prototyping tools might be beneficial.

• AI-Powered Design Tools: Experience with or willingness to learn AI tools for ideation, asset generation, or workflow acceleration.

Analytics & Reporting:

• Web Analytics Platforms: Familiarity with tools like Google Analytics, Adobe Analytics, or similar platforms to understand user behavior and conversion metrics on websites.

• CRO Tools: Knowledge of tools or methodologies used for A/B testing and conversion rate optimization.

CRM & Automation:

• Marketing Automation Platforms: Experience with HubSpot is listed as a "nice to have," indicating potential integration needs for campaign assets.

• Email Design/Templating Tools: Experience designing modular email templates for CRM and marketing campaigns.

Brand Management:

• Brand Management Platforms: Familiarity with tools like Frontify (listed as "nice to have") for managing brand assets and guidelines.

📝 Enhancement Note: Figma is the cornerstone of the required technical stack. The role also necessitates an understanding of analytics and conversion optimization tools to design effective marketing experiences, with a preference for candidates familiar with common marketing platforms like HubSpot.

👥 Team Culture & Values

Operations Values:

• Brand Integrity & Excellence: A commitment to upholding and elevating the Doctoralia Brasil brand through high-quality visual design and consistent execution across all digital platforms.

• Efficiency & Scalability: A dedication to building and utilizing design systems that enable efficient workflows, rapid iteration, and scalable digital experiences for marketing and brand initiatives.

• Data-Driven Decision-Making: An approach that values insights from analytics and user feedback to inform design choices and optimize for conversion and user engagement.

• Collaboration & Cross-Functional Partnership: A proactive and communicative style that fosters strong working relationships with Brand, Marketing, CRM, and Engineering teams to achieve shared goals.

• Innovation & Adaptability: An openness to exploring and integrating new technologies, such as AI-powered design tools, and adapting to evolving market trends and business needs.

Collaboration Style:

• Proactive Communication: Expect a culture that relies on clear, consistent, and proactive communication, especially given the remote and cross-time zone nature of the work.

• Iterative Design Process: Collaboration likely involves iterative feedback loops with stakeholders and developers to refine designs and ensure technical feasibility.

• Shared Ownership: A team environment where members contribute to shared goals, with a focus on collective success in enhancing the brand's digital presence.

• Knowledge Sharing: Encouragement of sharing best practices, design system updates, and insights gained from performance analytics to collectively improve design operations.

📝 Enhancement Note: The culture values both creative excellence and operational efficiency, driven by data and strong collaboration. The emphasis on cross-time zone work implies a need for asynchronous communication skills and proactive engagement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Marketing Goals: Ensuring that all web designs maintain strong brand integrity while also being optimized for conversion and specific marketing campaign objectives.

• Managing Design Systems Across Evolving Platforms: Keeping a complex web design system up-to-date and scalable as website technologies, brand guidelines, and marketing needs change.

• Cross-Time Zone Collaboration: Effectively communicating and collaborating with teams in European time zones, requiring careful scheduling and asynchronous work strategies.

• Rapid Iteration in a Contract Role: Delivering high-quality work within an 8-month timeframe, potentially with tight deadlines for specific marketing initiatives.

Learning & Development Opportunities:

• Advanced Design System Expertise: Opportunity to deepen expertise in creating, managing, and scaling complex design systems for web applications.

• Conversion Rate Optimization (CRO) Insights: Gain practical experience in designing for conversion and understanding the impact of design choices on marketing KPIs.

• AI Tool Integration: Learn to leverage AI-powered design tools to enhance creative workflows and explore new design possibilities.

• Cross-Functional Project Experience: Develop a broader understanding of marketing, CRM, and engineering processes through close collaboration on digital initiatives.

• Exposure to Global Brand Standards: Work with a globally recognized brand, understanding international design best practices and brand strategy.

📝 Enhancement Note: The challenges are typical for senior design roles focused on web and systems, compounded by the contract nature and international collaboration. The growth opportunities highlight the potential for significant skill development and career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex web brand design project you led from concept to launch. What were the key challenges and how did you overcome them?" (Focus on process, collaboration, and outcomes).

• "How do you approach building or evolving a web-focused design system? Walk us through your process for creating components, design tokens, and ensuring scalability." (Demonstrate understanding of system thinking).

• "Imagine you need to design a new landing page to drive sign-ups for a specific Doctoralia feature. How would you balance brand aesthetics with conversion optimization and technical feasibility?" (Showcase strategic thinking and problem-solving). Company & Culture Questions:

• "What interests you about Doctoralia Brasil and the digital health industry?" (Research the company's mission, services, and market position).

• "How do you approach collaboration with developers, especially when facing technical constraints or tight deadlines?" (Highlight your communication and problem-solving skills).

• "Given the need to collaborate with European teams, how would you manage your time and communication to ensure effective cross-time zone teamwork?" (Demonstrate proactivity and organizational skills). Portfolio Presentation Strategy:

• Structure for Impact: Begin with a brief overview of your role and the project's objective. Then, detail your process, highlighting key design decisions and how you leveraged your design system expertise. Conclude with the results and lessons learned.

• Quantify Success: Whenever possible, use data and metrics (e.g., conversion rates, engagement improvements, efficiency gains) to demonstrate the impact of your work.

• Showcase Figma Mastery: Be prepared to briefly demonstrate specific Figma features (e.g., Auto Layout, Variables) that were crucial to your workflow or design system.

• Tell a Story: Frame your projects as narratives that showcase your problem-solving abilities, creative thinking, and strategic approach to design.

📝 Enhancement Note: Interview preparation should focus on articulating a clear design process, demonstrating strategic thinking for both brand and conversion, and showcasing practical experience with design systems and Figma. Quantifiable results are key.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Ashby.

• Customize Your Resume: Tailor your resume to highlight specific experience with web brand design, design systems, Figma proficiency (mentioning Auto Layout, Variables, Components, Libraries), and any experience with conversion optimization or marketing websites. Use keywords from the job description.

• Curate Your Portfolio: Ensure your online portfolio prominently features your strongest web brand design projects, with clear case studies detailing your process, role, and quantifiable results. Include specific examples of your work with design systems.

• Prepare Your Narrative: Practice articulating your experience and process for key interview questions, especially those related to design systems, web design, developer collaboration, and conversion optimization. Be ready to walk through your portfolio with confidence.

• Research Doctoralia Brasil: Understand their brand, services, target audience, and any recent marketing initiatives to demonstrate genuine interest and tailor your responses to their specific context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.