Senior Brand Designer - UK

📍 Job Overview

Job Title: Senior Brand Designer - UK

Company: Bjak

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Brand & Visual Design / Marketing Operations

Date Posted: 2026-06-05

Experience Level: Mid-Senior Level (5-8 years)

Remote Status: Remote (UK-based)

🚀 Role Summary

• Lead the strategic development and execution of BJAK's brand identity specifically for the UK market, ensuring visual consistency and impact across all touchpoints.

• Drive creative excellence by crafting compelling design assets for campaigns, social media, web, product visuals, and marketing collateral, adapting to diverse UK audiences.

• Collaborate closely with cross-functional UK teams, including marketing, content, product, and performance, to deliver integrated and effective on-brand work.

• Contribute to the evolution of brand systems and design standards, mentoring junior designers and fostering a culture of continuous improvement and operational efficiency in design processes.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer with a strong emphasis on UK market localization and operational efficiency within the creative function. The "Senior" title implies a need for strategic input, leadership potential, and the ability to manage projects autonomously. The focus on "UK-focused design assets" and adapting "visual language for different UK audiences" highlights a key responsibility for market-specific brand tailoring, which is critical for GTM success.

📈 Primary Responsibilities

• Spearhead the creation and ongoing evolution of BJAK's UK brand identity across a comprehensive range of channels, including digital campaigns, social media content, website visuals, product interfaces, and marketing materials.

• Execute and refine BJAK’s new UK brand identity, ensuring unwavering clarity, consistency, and a premium quality standard that resonates with the target audience.

• Strategically adapt the visual language and messaging to effectively engage distinct UK audience segments, encompassing consumers, business partners, and internal stakeholders.

• Ensure all design output rigorously adheres to established UK brand guidelines, business objectives, and overall GTM strategy.

• Collaborate proactively with UK marketing, content, product, and performance teams to ensure seamless integration of design elements into broader campaign and product initiatives.

• Partner with the Creative Manager to provide significant contributions to the strategic direction of the UK brand and overarching design philosophy.

• Mentor and provide constructive feedback to junior designers, actively contributing to the elevation of the team’s overall creative output and skill proficiency.

• Champion the adoption and refinement of best practices and shared design standards to support team-wide operational improvements and workflow efficiencies.

• Maintain, update, and enhance UK-specific brand guidelines, design templates, and scalable design systems to ensure consistency and efficiency in asset creation.

• Conduct rigorous quality control checks on all design outputs, demonstrating meticulous attention to detail and a commitment to top-tier execution.

• Identify and propose opportunities for workflow optimization, tooling enhancements, and overall design process efficiency improvements.

• Stay abreast of the latest UK design trends, motion graphic principles, and emerging creative technologies to inform and inspire design strategies.

📝 Enhancement Note: The responsibilities list is comprehensive and clearly delineates the strategic, executional, and collaborative aspects of the role. The emphasis on "UK-focused," "adapt visual language," and "maintain and refine UK brand guidelines" underscores the critical need for market-specific brand strategy and operational consistency. The mention of "mentor junior designers" and "improve workflows, tooling, and design efficiency" points towards an expectation of leadership and operational improvement contributions beyond pure design execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Graphic Design, Visual Communication, or a related field is implied by the experience and portfolio requirements.

Experience: 5–8 years of dedicated experience in brand design, graphic design, or visual design roles, with a proven track record of successful brand storytelling and execution.

Required Skills:

• Demonstrated expertise in brand storytelling through strong visual design principles.

• Proven ability to translate complex project briefs into clear, engaging, and on-brand visual assets.

• Exceptional balance of detail-oriented craft with a strategic understanding of brand direction and impact.

• High degree of ownership, proactive initiative, and ability to bring forward innovative ideas.

• Adaptability and comfort working within fast-paced, iterative, and dynamic environments.

• Deep commitment to quality, clarity, and meticulous execution in all design outputs.

• Expert proficiency in the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Advanced skills in Figma for UI/UX and collaborative design workflows.

• Solid command of typography, layout principles, composition, and maintaining visual consistency.

• Ability to collaborate effectively with cross-functional teams and provide guidance to junior designers. Preferred Skills:

• Experience in creating compelling visuals for performance marketing campaigns and commercial initiatives.

• Proficiency in or strong interest in motion graphics tools such as Adobe After Effects.

• Experience with video editing software like Premiere Pro.

• Familiarity with or experience in developing and utilizing design systems, brand libraries, and scalable templates.

• Experience or demonstrated interest in leveraging AI tools for design ideation, asset generation, and production workflows.

• Skills in basic VFX or sound editing.

📝 Enhancement Note: The requirements clearly distinguish between core competencies and desirable additions. The emphasis on Adobe Creative Suite and Figma is standard for design roles, but the specific mention of "brand storytelling," "adapting visual language," and "design systems" points to a strategic component of the role. The preference for motion graphics and AI tools indicates a forward-thinking approach to design and an expectation of staying current with industry advancements, which can be crucial for GTM execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio that vividly demonstrates exceptional brand storytelling capabilities and a consistent record of high-quality visual execution.

• Showcase of projects where you have successfully translated strategic briefs into impactful, on-brand designs across various media.

• Examples of how you have maintained and evolved brand identity, ensuring consistency and clarity for specific target audiences or markets.

• Inclusion of case studies that highlight your process, problem-solving approach, and the measurable impact of your design contributions. Process Documentation:

• Demonstrate understanding of design workflow management, including project initiation, creative brief interpretation, concept development, and final asset delivery.

• Provide examples of how you have contributed to or maintained design systems, brand guidelines, and templated assets to ensure scalability and efficiency.

• Illustrate your approach to quality control, attention to detail, and ensuring brand consistency across diverse outputs.

• Showcase any initiatives you've undertaken to improve design processes, tooling, or operational efficiency within a creative team.

📝 Enhancement Note: For a Senior Brand Designer role, a portfolio is critical. The enhancement focuses on what aspects of the portfolio would be most relevant to this specific role: demonstrating strategic brand thinking, UK market adaptation, and operational efficiency in design. This helps candidates tailor their submission to meet the employer's specific needs.

💵 Compensation & Benefits

Salary Range: £35,000 – £50,000 base salary per annum.

Final compensation will be determined based on the candidate’s qualifications, skills, and relevant experience.

Benefits:

• Remote Work Flexibility: Ability to work remotely across the UK, offering a significant work-life balance advantage.

• Competitive Compensation: A competitive salary package designed to attract and retain top talent.

• Flat Team Structure: A hierarchical organizational structure that promotes autonomy, direct contribution, and faster decision-making.

• Clear Growth Path: Defined opportunities for career advancement within a fast-scaling business.

• High-Ownership Environment: A culture that empowers individuals to take significant responsibility for their work and its outcomes.

• Collaborative Leadership: Direct access and close collaboration with leadership and cross-functional UK teams.

Working Hours: Standard full-time hours are expected, likely around 40 hours per week, with the flexibility inherent in a remote work arrangement.

📝 Enhancement Note: The provided salary range is within typical UK market rates for a Senior Brand Designer with 5-8 years of experience, especially in a remote capacity. The benefits highlight key attractions for operations-minded professionals: flexibility, clear advancement, and a culture of ownership. The "flat team structure" is particularly relevant, suggesting less bureaucracy and more direct impact, which can be appealing to those focused on efficiency and results.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically, application platforms and insurance technology), with a recent expansion into AI-integrated applications. BJAK has established a strong presence in Southeast Asia and is now focusing on market entry and growth in the UK.

Company Size: Bjak operates as a fast-scaling business. While not explicitly stated, the emphasis on a "flat organization," "lean, high-output team," and "everyone contributes meaningfully" suggests a dynamic, agile environment that is likely growing from a moderately sized team to a larger one. This implies opportunities for individuals to shape processes and take on significant responsibility.

Founded: BJAK has a history of developing leading platforms, evidenced by their success in Southeast Asia's insurance sector. The mention of building "new, superior applications in emerging use cases as applications become increasingly integrated with AI" indicates a forward-looking, innovative approach to their business evolution.

Team Structure:

• The operations team is described as "lean" and "high-output," indicating a focus on efficiency and direct contribution rather than large departmental overhead.

• The organization is characterized by a "very flat organization" and "flat team structure," suggesting minimal hierarchical layers, direct access to leadership, and a culture where individual contributions are highly visible and valued.

• Cross-functional collaboration is a cornerstone, with the Senior Brand Designer expected to work closely with UK marketing, content, product, and performance teams, as well as partnering with the Creative Manager. Methodology:

• BJAK emphasizes an "execution-driven" and "high-ownership" creative environment, valuing speed, clarity, and iteration.

• Their approach is data-informed, with a focus on "results, speed, and ownership" driving decision-making.

• The company is committed to continuous improvement, with a stated goal of identifying "opportunities to improve workflows, tooling, and design efficiency."

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture is described as dynamic, fast-paced, and heavily focused on execution and ownership. For operations professionals, this translates to an environment where efficiency, process improvement, and demonstrable impact are highly valued. The "flat structure" suggests that individuals can influence direction and operations.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Senior Brand Designer, indicating a mid-to-senior level position. It requires a blend of strong individual contributor skills in design execution and strategic thinking, alongside the capacity to mentor others and contribute to process improvements. The scope includes leading UK-specific brand initiatives and influencing design direction.

Reporting Structure: The Senior Brand Designer will report to a Creative Manager and collaborate closely with UK marketing, content, product, and performance teams. The "flat team structure" implies direct interaction with various stakeholders and potentially leadership.

Operations Impact: The Senior Brand Designer's work directly impacts BJAK's GTM strategy in the UK by shaping the brand's perception, driving customer acquisition through compelling visuals, and ensuring brand consistency across all market-facing activities. Their role in refining design systems and improving workflows contributes to the operational efficiency of the marketing and creative functions.

Growth Opportunities:

• Brand Leadership: Opportunity to play a foundational role in establishing and evolving BJAK's brand presence in the UK market, potentially leading to more senior brand strategy roles.

• Skill Specialization: Deepen expertise in motion graphics, AI-assisted design, and performance marketing visuals through hands-on project work and potential training.

• Process Improvement: Contribute significantly to the development and optimization of design workflows, systems, and operational efficiency, potentially leading to roles with a stronger operational focus.

• Mentorship & Team Development: Develop leadership skills by mentoring junior designers, contributing to a positive and high-performing creative team environment.

📝 Enhancement Note: The growth opportunities are framed around both creative and operational development, aligning with the expectations of a senior role in a fast-scaling company. The emphasis on impacting GTM and improving operational efficiency is key for candidates focused on revenue operations or marketing operations adjacent roles.

🌐 Work Environment

Office Type: Primarily a remote work environment, offering flexibility across the UK. While not explicitly stated, the company's culture of "lean, high-output" and "flat team structure" suggests a preference for asynchronous communication and results-driven collaboration, typical of remote-first or remote-friendly tech companies.

Office Location(s): Remote within the United Kingdom. This allows for talent acquisition from various regions within the UK.

Workspace Context:

• The remote setup necessitates strong self-management and communication skills, with an emphasis on digital collaboration tools.

• BJAK supports a high-ownership culture, expecting designers to be proactive and self-sufficient in managing their tasks and contributing to team goals.

• The "flat team structure" and close collaboration with marketing, product, and performance teams mean that while remote, designers will be integrated into key strategic discussions and project teams.

• Access to standard design software (Adobe Creative Suite, Figma) and potential motion graphics tools will be provided or expected.

Work Schedule: While specific hours are not detailed, a standard full-time schedule (approximately 40 hours per week) is implied. The remote nature offers flexibility in managing daily tasks, provided deadlines and collaboration needs are met. This flexibility can be beneficial for operations professionals who may need to manage tasks around data analysis or cross-functional meetings.

📝 Enhancement Note: The remote nature of the work is a significant aspect, requiring a specific type of candidate who thrives in self-directed environments. The emphasis on digital collaboration tools and asynchronous communication is crucial for operations roles within such a setup.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your resume and portfolio to assess your experience, skills, and alignment with the role requirements.

• Portfolio Review & Interview: A dedicated session to walk through your portfolio, discuss your design process, explain your approach to brand storytelling, and provide examples of how you’ve executed and evolved brand identities. Expect questions about your experience with UK audiences and market specifics.

• Skills-Based Assessment/Challenge: Potentially a small design task or case study related to creating UK-focused brand assets, evolving an existing concept, or solving a specific visual communication problem. This will assess your practical application of skills and problem-solving abilities.

• Cross-functional Team Interview: Meet with key stakeholders from marketing, content, or product teams to assess collaboration style, communication skills, and understanding of integrated GTM strategies.

• Hiring Manager/Creative Manager Interview: Final discussion to delve deeper into your strategic thinking, leadership potential, mentorship approach, and cultural fit within BJAK's fast-paced, high-ownership environment.

Portfolio Review Tips:

• Curate for Relevance: Prioritize projects that showcase your brand design expertise, particularly those demonstrating UK market adaptation, campaign execution, and brand system development.

• Structure for Impact: Organize your portfolio logically, clearly outlining the brief, your role, your process, challenges faced, and the final outcomes, ideally with quantifiable results where possible.

• Highlight Process & Strategy: Beyond aesthetics, emphasize your strategic thinking, how you interpret briefs, and your problem-solving methodology. Detail your experience with brand evolution and maintaining consistency.

• Showcase Technical Proficiency: Include examples that demonstrate your mastery of Adobe Creative Suite and Figma, and if applicable, your motion graphics or AI tool usage.

• Tell the Story: For each project, craft a compelling narrative explaining the "why" and "how" behind your design decisions, especially how they align with business goals and audience needs.

Challenge Preparation:

• Understand the Brief: Carefully analyze any provided design challenges, paying close attention to the target audience, objectives, and constraints.

• Leverage Brand Guidelines: If provided with BJAK's UK brand guidelines, ensure your solution aligns with them, or articulate why and how you might propose adjustments based on strategic rationale.

• Focus on Efficiency: Consider how your solution can be executed efficiently and scalably, reflecting BJAK's emphasis on speed and operational effectiveness.

• Articulate Rationale: Be prepared to clearly explain your design choices, justify your approach, and discuss potential trade-offs or alternative solutions.

📝 Enhancement Note: This section provides actionable advice tailored to a design role, emphasizing the portfolio's strategic and process-oriented aspects, which are crucial for senior-level positions in operations-adjacent functions. The interview process is broken down to help candidates anticipate each stage.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for comprehensive graphic design, image editing, and layout tasks (Photoshop, Illustrator, InDesign).

• Figma: A key tool for collaborative UI/UX design, prototyping, and maintaining design systems, crucial for efficient workflow and cross-functional collaboration.

Analytics & Reporting: While not directly a design tool, understanding how design impacts performance metrics is vital. The designer will likely interact with reports generated by:

• Web Analytics Tools (e.g., Google Analytics): To understand user behavior on web assets influenced by design.

• Performance Marketing Platforms (e.g., Google Ads, Meta Ads): To analyze the effectiveness of campaign visuals.

• CRM/Marketing Automation Platforms (e.g., HubSpot, Salesforce): To see how design elements integrate into broader customer journeys and campaigns.

CRM & Automation:

• Project Management Tools (e.g., Asana, Jira, Trello): Likely used for task management, workflow tracking, and team collaboration on design projects.

• Collaboration Platforms (e.g., Slack, Microsoft Teams): For day-to-day communication and team coordination.

Emerging Tools:

• Motion Graphics Software (e.g., Adobe After Effects): Preferred for creating dynamic visual content; experience or interest is a plus.

• Video Editing Software (e.g., Adobe Premiere Pro): Useful for creating and editing video assets.

• AI Design Tools: An interest in AI for ideation and production is highly valued, indicating a forward-looking approach to design efficiency.

📝 Enhancement Note: This section highlights the core design software expected and also touches upon tools relevant to the broader marketing and operational context, helping candidates understand the ecosystem they'll be working within.

👥 Team Culture & Values

Operations Values:

• Execution & Ownership: BJAK's core ethos revolves around taking responsibility for tasks and driving them to completion with high standards. This means designers are expected to be proactive, self-directed, and committed to delivering impactful results.

• Clarity & Precision: A strong emphasis on clear communication, precise execution, and attention to detail in all aspects of work, from design concepts to final assets.

• Speed & Iteration: The company values agility and the ability to move quickly, embracing iterative processes to refine designs and strategies based on feedback and performance data.

• Continuous Improvement: A drive to constantly seek out ways to enhance workflows, tooling, and design efficiency, contributing to the overall operational excellence of the team and company.

• Collaboration & Impact: While independent work is valued, strong cross-functional collaboration is essential to ensure design efforts align with broader business and marketing objectives, maximizing overall impact.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with marketing, product, and performance teams, acting as partners rather than isolated functionaries. This involves understanding their needs and contributing to integrated GTM strategies.

• Feedback & Mentorship: A culture that encourages constructive feedback, both giving and receiving, to elevate creative quality and support the growth of team members. Mentorship of junior designers is a key aspect.

• Knowledge Sharing: Openness to sharing best practices, insights, and learnings within the team and across departments to foster a collective learning environment and drive efficiency.

• Data-Informed Design: Collaboration that leverages data from marketing and product teams to inform design decisions and measure the effectiveness of visual communication strategies.

📝 Enhancement Note: This section frames the company's stated values through an operations lens, highlighting how they translate into daily work and expectations for a Senior Brand Designer. The emphasis on execution, clarity, and iteration is directly relevant to operations professionals.

⚡ Challenges & Growth Opportunities

Challenges:

• UK Market Entry & Brand Establishment: A primary challenge will be to effectively establish and evolve BJAK's brand presence in a new and competitive market (the UK), requiring nuanced cultural understanding and strategic visual communication.

• Balancing Speed with Quality: Operating in a fast-paced, iterative environment while maintaining a high standard of craft and brand consistency can be demanding.

• Adapting to AI Integration: Staying ahead of the curve with AI tools in design requires continuous learning and adapting workflows to leverage new technologies for efficiency and creativity.

• Cross-functional Alignment: Ensuring consistent brand messaging and design execution across diverse teams (marketing, product, performance) requires strong communication and stakeholder management skills.

• Remote Collaboration: Effectively collaborating and maintaining team cohesion and creative synergy in a remote-first environment.

Learning & Development Opportunities:

• Deepen UK Market Expertise: Gain extensive experience in tailoring brand strategies and visual communications for the UK consumer and business landscape.

• Master AI in Design: Explore and integrate AI tools into the design workflow, developing skills in AI-assisted ideation, asset generation, and workflow optimization.

• Advance Motion Graphics Skills: Develop or refine expertise in motion design, a key area for engaging digital content, by working on campaigns and product visuals.

• Contribute to Brand Strategy: Influence and shape the strategic direction of BJAK's brand in a significant new market, potentially leading to broader brand management responsibilities.

• Leadership & Mentorship: Hone leadership skills through mentoring junior designers and contributing to the operational improvement of the creative function.

📝 Enhancement Note: This section offers a realistic outlook on the role's challenges and frames them as opportunities for professional growth, which is highly valuable for ambitious operations professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a UK-focused brand identity or campaign. How do you ensure cultural relevance and market impact?" (Preparation: Prepare a case study focusing on market localization, audience segmentation, and strategic design execution.)

• "How do you balance the need for speed and iteration with maintaining high-quality design standards, especially in a remote, fast-paced environment?" (Preparation: Discuss your workflow management techniques, experience with agile methodologies, and how you ensure quality control under pressure.)

• "Provide an example of a time you identified an opportunity to improve a design workflow or tooling. What was the outcome?" (Preparation: Highlight instances where you've proactively contributed to operational efficiency in design processes, showcasing problem-solving and implementation skills.) Company & Culture Questions:

• "What excites you about BJAK's mission and our expansion into the UK market?" (Preparation: Research BJAK's current offerings, their mission, and the specific opportunities for growth in the UK tech/insurance sector.)

• "How do you embody the values of 'ownership,' 'clarity,' and 'speed' in your work?" (Preparation: Connect your past experiences and work style to these core values, providing specific examples of how you've demonstrated them.)

• "How would you collaborate with our performance marketing team to create visuals that drive measurable results?" (Preparation: Discuss your understanding of performance marketing metrics and how design can be optimized for conversion, A/B testing, etc.) Portfolio Presentation Strategy:

• Focus on UK Relevance: Select 2-3 key projects that best demonstrate your ability to create impactful designs for the UK market or similar markets.

• Detail Your Process: Clearly articulate your approach from brief interpretation to final execution, highlighting strategic considerations, problem-solving, and iteration.

• Quantify Impact: Where possible, present metrics or outcomes that demonstrate the success of your designs (e.g., engagement rates, conversion improvements, brand recognition).

• Showcase System Thinking: Include examples of how you've contributed to or utilized design systems, brand guidelines, and templates to ensure consistency and efficiency.

• Highlight Mentorship/Collaboration: If applicable, discuss instances where you've guided junior designers or collaborated effectively with cross-functional teams.

📝 Enhancement Note: This section provides concrete examples of interview questions and presentation strategies tailored to a Senior Brand Designer role, emphasizing the operational aspects of design and brand strategy.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link. Ensure your resume and portfolio are up-to-date and tailored to this role.

• Portfolio Customization: Curate your portfolio to prominently feature projects that demonstrate your expertise in brand design, UK market adaptation, and campaign execution. Highlight your process, strategic thinking, and any measurable impact of your work.

• Resume Optimization: Tailor your resume to include keywords and responsibilities aligned with brand design, visual execution, cross-functional collaboration, and process improvement. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, brand strategy rationale, and how you handle collaboration and challenges. Prepare specific examples that showcase your ownership, clarity, and speed.

• Company Research: Thoroughly research BJAK, its mission, its existing brand presence (if any) in the UK, and its values. Understand their target audience and business objectives to better align your responses during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.