Senior Brand Designer H/F

📍 Job Overview

Job Title: Senior Brand Designer H/F Company: Dougs Location: Bron, Auvergne-Rhone-Alpes, France Job Type: FULL_TIME Category: Brand & Creative Operations Date Posted: 2026-05-07T12:56:37 Experience Level: 5-10 Years Remote Status: Hybrid (2 days in office minimum)

🚀 Role Summary

• Lead the transformation of Dougs' strategic vision into a compelling and high-performing visual identity across all customer touchpoints.
• Architect and operationalize an intelligent "Content Factory" leveraging AI and automation to efficiently produce organic and paid content.
• Drive creative strategy for acquisition campaigns, social media, and internal/external communications, ensuring brand consistency and impact.
• Evolve and maintain the Dougs brand identity and graphic charter to enhance brand equity and "Top of Mind" awareness.
• Manage and mentor a growing creative team, including an apprentice designer and freelance partners, with a clear path to Lead Studio.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer with significant leadership potential, aiming to establish and scale a "Content Factory" and a "Creative Studio." The emphasis on performance creative (ROI), AI integration, and team management indicates a strategic operations function within the brand and communication domain, crucial for scaling a rapidly growing company like Dougs.

📈 Primary Responsibilities

• Brand Identity & Equity Management: Evolve and consistently apply the Dougs graphic charter across all platforms, ensuring brand recognition and adherence to visual standards for enhanced brand equity.
• Performance Creative Development: Design and produce high-impact advertising assets for social media, display ads, and landing pages in close collaboration with the acquisition team, focusing on measurable business objectives and ROI.
• Content Production & Optimization: Create visually appealing and technically expert "Lead Magnets" such as white papers, fiscal guides, and business plan tools, translating complex information into engaging visual content.
• Video & Motion Design Integration: Leverage expertise in After Effects, Premiere Pro, or similar tools to produce engaging video and motion graphics content, or demonstrate a strong aptitude and willingness to develop these skills.
• "Content Factory" Architecture: Structure and automate content production workflows, defining processes for organic and paid content streams, in partnership with the Head of Brand & Communication.
• AI Tool Deployment: Integrate generative AI tools and advanced animation software to optimize production speed, enhance creative output, and maintain a competitive edge in content creation.
• Team Leadership & Mentorship: Supervise, train, and develop an apprentice designer, fostering skill growth and ensuring alignment with Dougs' creative standards and objectives.
• Creative Studio Management: Oversee the planning, execution, and delivery of creative projects for the internal studio and external freelance network, ensuring timely and high-quality output.
• Strategic Brand Input: Contribute to broader discussions on brand evolution, competitive landscape analysis, and creative trend identification to inform and inspire the team.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on creative execution and strategic operational leadership. The focus on "Content Factory" architecture, AI integration, and ROI-driven creative assets suggests a move towards a more data-informed and efficient creative operations model, critical for a company experiencing rapid growth and significant content demand.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a deep understanding of brand design principles, visual communication, and performance creative is paramount. Equivalent professional experience and demonstrated proficiency will be highly valued.

Experience: A minimum of 5 years of experience in a similar brand design role, with a proven track record of developing and executing visual strategies that drive business results. Experience in Fintech, Legaltech, or B2B SaaS environments is a significant advantage.

Required Skills:

• Brand Identity & Strategy: Deep understanding of brand building, visual equity, and the ability to translate strategic objectives into compelling visual narratives.
• Graphic Design Software Proficiency: Expert-level command of the Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma for design, layout, and asset creation.
• Performance Creative Acumen: Ability to design advertising assets (Social Ads, Display, Landing Pages) that are not only visually appealing but also optimized for conversion and business impact.
• Content Creation Expertise: Proven ability to produce high-value content such as white papers, guides, and visual assets that effectively communicate expertise and engage target audiences.
• AI & Automation Aptitude: Curiosity and practical experience in leveraging AI tools (e.g., generative AI) for content creation and workflow optimization, with a proactive approach to adopting new technologies.
• Team Management & Mentorship: Experience in guiding, developing, and inspiring junior designers and managing external creative resources.
• Communication & Collaboration: Excellent verbal and written communication skills, with the ability to articulate creative choices and rationale to analytical stakeholders.
• Project Management: Strong organizational skills to manage multiple projects, prioritize tasks, and meet deadlines within a fast-paced environment.

Preferred Skills:

• Motion Design & Video Editing: Proficiency in After Effects, Premiere Pro, or similar tools for creating dynamic video and motion graphics content.
• UI/UX Design Principles: Familiarity with user interface and user experience design concepts, particularly as they apply to digital assets and landing pages.
• Data Analysis for Creative: Ability to interpret performance metrics and A/B testing results to inform creative decisions and optimize campaign effectiveness.
• Experience in Fintech, Legaltech, or SaaS B2B: Previous exposure to these industries, understanding their unique branding and communication needs.

📝 Enhancement Note: The emphasis on "performance conversion as an opportunity" and the explicit mention of "rationalizing creative choices to analytical stakeholders (CRO and CEO)" underscore the operational and business-driven nature of this role. The preference for AI and motion design skills highlights Dougs' forward-thinking approach to content production.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of Brand Evolution: Showcase projects where you have successfully evolved or maintained brand identity and graphic charters across various channels, illustrating consistency and strategic application.
• Performance Creative Case Studies: Include examples of paid advertising assets (social ads, display banners, landing pages) with demonstrable results or clear design strategies aimed at conversion and ROI.
• High-Value Content Examples: Present "Lead Magnets" or complex informational content (e.g., white papers, guides) that have been transformed into visually engaging and impactful assets.
• Process & Workflow Documentation: Briefly outline your approach to structuring content production, including how you manage briefs, collaborate with teams, and ensure quality control.
• AI/Automation Integration Examples: If applicable, showcase how you've used AI tools or automation to enhance creative output, efficiency, or speed in your projects.

Process Documentation:

• Workflow Design: Ability to map out and document creative production workflows, from brief to final delivery, identifying bottlenecks and areas for optimization.
• System Implementation: Experience in contributing to or defining processes for using design systems, brand guidelines, and asset management tools to ensure consistency and efficiency.
• Performance Measurement: Understanding of how to track and report on the performance of creative assets, linking design choices to business outcomes and identifying areas for iterative improvement.

📝 Enhancement Note: For a senior role focused on building a "Content Factory," the portfolio must emphasize not just creative output but also the process behind it. Demonstrating an understanding of efficiency, scalability, and measurable impact through design is crucial.

💵 Compensation & Benefits

Salary Range: €40,000 - €45,000 per year.

Benefits:

• Full-Time CDI Contract: Permanent employment contract offering stability and long-term security.
• Hybrid Work Arrangement: Flexibility with a minimum of 2 days per week in the Bron office, balancing in-person collaboration with remote work.
• Health Insurance: Comprehensive health coverage as standard for CDI contracts in France.
• Professional Development: Opportunities to develop skills in AI, motion design, and leadership, with potential for career advancement within the growing Creative Studio.
• Employee Shareholding/Profit Sharing: Potential for participation in company success, aligning employee interests with company growth.
• "Fantastique" Company Culture: Access to a dynamic and enthusiastic work environment that values innovation and collaboration.
• Potential for Equity/Stock Options: As the company scales, opportunities for equity participation may arise.

Working Hours: Standard full-time working hours, likely around 35-40 hours per week, with flexibility offered through the hybrid work model.

📝 Enhancement Note: The salary range provided is typical for a Senior Brand Designer in France, particularly in a growing tech-adjacent company. The benefits package, while not fully detailed, aligns with French labor laws for CDI contracts and includes elements common in fast-growing tech companies, emphasizing flexibility and professional growth. The explicit mention of "Effacience totale" (Total Efficiency) and "Voir grand" (Think Big) in the company values suggests a focus on results and ambitious growth, which should be reflected in the candidate's approach.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / Accounting Tech / B2B SaaS. Dougs operates at the intersection of financial services and technology, disrupting traditional accounting practices with a digital-first approach. This sector is characterized by rapid innovation, a strong focus on data security, and a drive for efficiency. Company Size: Over 270 professionals (including 90 engineers and 270 accounting/legal experts), with a vision to grow to 500. This indicates a scaling, dynamic startup environment with established operational processes but still retaining agility. Founded: Dougs was founded by experts-comptables and an engineer, bringing together technical and financial expertise. This founding synergy likely influences the company's approach to integrating technology with professional services.

Team Structure:

• Brand & Communication Team: The Senior Brand Designer reports to the Head of Brand & Communication. This team is responsible for all external and internal messaging, content strategy, and brand development.
• Creative Studio: The role is pivotal in structuring and leading the "Creative Studio," which will include an apprentice designer and freelance partners. This studio functions as an internal content factory.
• Cross-Functional Collaboration: The designer will work closely with the Acquisition team (for performance creative) and potentially Product, Engineering, and Executive leadership (CRO, CEO) for strategic alignment and approval.

Methodology:

• Data-Driven Decision Making: Dougs emphasizes "Efficience totale" and has analytical stakeholders (CRO, CEO), suggesting a strong reliance on data to inform strategy and measure success, including creative performance.
• Agile Content Production: The "Content Factory" concept points towards agile methodologies for content creation, enabling rapid iteration and response to market needs.
• Innovation & Technology Integration: The explicit focus on AI and new tools indicates a culture that embraces technological advancements to drive efficiency and competitive advantage.

Company Website: https://careers.dougs.fr

📝 Enhancement Note: Dougs positions itself as a disruptive force in accounting. The culture is likely fast-paced, ambitious, and tech-oriented, with a strong emphasis on efficiency and growth. The "Simple, Professionnel, Enthousiaste, Fantastique, Efficience totale, Voir grand" values are key to understanding the desired candidate profile and operational approach.

📈 Career & Growth Analysis

Operations Career Level: This role is a Senior Individual Contributor with a strong trajectory towards a management/leadership position. It sits at the critical intersection of Creative Operations and Brand Strategy, requiring both hands-on execution and strategic oversight. The designation "Senior" implies a need for independent problem-solving and the ability to mentor others.

Reporting Structure: The Senior Brand Designer reports directly to the Head of Brand & Communication. This structure allows for direct influence on brand strategy while maintaining a clear reporting line for operational oversight. The role also involves managing direct reports (apprentice) and external resources (freelancers).

Operations Impact: The Senior Brand Designer's work directly impacts customer acquisition through performance creative, brand perception through consistent visual identity, and internal efficiency through the "Content Factory" model. By creating effective visual assets and optimizing production, this role directly contributes to Dougs' growth, revenue, and market position. The ability to translate technical expertise into visually appealing "Lead Magnets" also supports lead generation and customer education efforts.

Growth Opportunities:

• Lead Studio / Head of Creative: A clear path to becoming the "Lead Studio" and potentially a Head of Creative role, managing a larger creative team and overseeing all visual production for Dougs.
• Strategic Brand Development: Opportunity to significantly shape the future visual identity and brand narrative of a rapidly growing company, influencing its market perception.
• AI & Innovation Specialization: Deepen expertise in leveraging AI and emerging technologies for creative production, becoming a go-to specialist within the company.
• Cross-Functional Leadership: Gain experience collaborating with executive leadership and other departments, developing a holistic understanding of business operations and strategy.
• Mentorship & Team Building: Develop leadership and team management skills by guiding junior designers and building a high-performing creative function.

📝 Enhancement Note: This role offers a significant growth opportunity for a designer who is not only creatively talented but also operationally minded and interested in leadership. The company's rapid growth and focus on innovation provide fertile ground for career advancement.

🌐 Work Environment

Office Type: Dougs offers a hybrid work model, indicating a blend of office-based collaboration and remote flexibility. The office is located in Bron, near Lyon.

Office Location(s): 32 Rue du 35ème Régiment d’Aviation, 69500 Bron, France. This location is well-served by public transport (Tram T5 Parc du Chêne, Bus 52, Bus ZI7), making it accessible.

Workspace Context:

• Collaborative Hub: The office serves as a central point for team meetings, brainstorming sessions, and collaborative project work, especially for the creative team. The presence of an apprentice designer and potential for team growth suggests a dynamic and interactive workspace.
• Technology-Enabled: As a tech-forward company, expect modern design tools and potentially advanced hardware to support creative production, including AI-driven software.
• Fast-Paced & Innovative: The environment is likely energetic, driven by the company's rapid growth and disruptive nature. Expect a culture that encourages experimentation and quick adaptation to new trends and technologies.

Work Schedule: Full-time employment with a hybrid arrangement, requiring a minimum of 2 days per week in the office. This structure allows for focused individual work remotely and collaborative synergy in the office.

📝 Enhancement Note: The hybrid model is a key feature, allowing for both focused individual creative work and essential in-person team collaboration. The accessible location in Bron is a practical consideration for candidates.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (Video Call): A 30-minute video call with Emilie, Head of Talent, to assess basic qualifications, cultural fit, and overall suitability for the role.
• In-depth Interview (Video Call): A 1-hour video call with Lucie, Head of Brand & Communication, to discuss strategic vision, creative approach, operational capabilities, and team management philosophy.
• Technical Test (At Home): A practical design exercise to evaluate specific skills in brand application, performance creative, and potentially motion design or AI integration. This will be completed remotely.
• Technical Debrief (Video Call): A 1-hour session with Lucie and Paloma, Lead Product Designer, to review the technical test, discuss creative choices, problem-solving approaches, and assess technical proficiency and strategic thinking.
• Final Decision: Following the debrief, a decision will be made.

Portfolio Review Tips:

• Highlight Strategic Impact: Ensure your portfolio clearly articulates the "why" behind your design choices. For each project, explain the business objective, your strategic approach, and the measurable outcomes or intended impact.
• Showcase Performance Creative: Include examples of ads or landing pages where design directly contributed to conversion goals. Quantify results if possible (e.g., "increased CTR by X%," "improved landing page conversion by Y%").
• Demonstrate Brand Consistency: Select projects that show your ability to maintain and evolve a brand identity across diverse channels and formats.
• Include "Lead Magnet" Examples: If you have experience creating white papers, guides, or other in-depth content, showcase how you translated complex information into visually appealing formats.
• Address AI/Automation: If you have experience using AI for design or automation, clearly label these projects and explain the benefits achieved (e.g., speed, scale, new creative possibilities).
• Structure for Clarity: Organize your portfolio logically, perhaps by project type (Brand Identity, Performance Creative, Content, etc.) or by client/industry. Use concise descriptions and high-quality visuals.

Challenge Preparation:

• Understand the "Content Factory" Concept: Be prepared to discuss how you would structure and operationalize a content production pipeline, including processes for briefs, asset management, and quality control.
• AI Integration Strategy: Think about how you would strategically integrate AI tools into the creative process, not just for efficiency but also for innovative output.
• Performance vs. Brand Balance: Dougs emphasizes both brand equity and performance. Be ready to articulate how you balance these two often-competing objectives in your design work.
• Rationalize Creative Decisions: Prepare to defend your design choices with data, user insights, or strategic rationale, as you will be presenting to analytical stakeholders.
• Team Management Scenarios: Consider how you would mentor an apprentice designer and manage freelance relationships to ensure consistent quality and brand adherence.

📝 Enhancement Note: The interview process is structured to assess both creative talent and operational mindset. The technical test and debrief are critical for demonstrating practical skills and strategic thinking. A portfolio that clearly shows ROI and process is essential.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic design, illustration, and photo editing tasks (Photoshop, Illustrator, InDesign).
• Figma: Crucial for collaborative design, UI/UX work, and potentially prototyping for landing pages and digital assets.
• Motion Graphics/Video Editing Software: Proficiency in After Effects, Premiere Pro, or similar tools is a significant asset for video and animation content.
• Generative AI Tools: Experience with AI platforms for image generation, text-to-image, or other creative applications (e.g., Midjourney, DALL-E, Stable Diffusion, or similar integrated tools).
• Collaboration & Project Management Tools: Familiarity with tools like Slack, Asana, Trello, or Jira for team communication and project tracking.

Analytics & Reporting:

• Web Analytics Platforms: Understanding of how to interpret data from tools like Google Analytics to inform landing page design and ad performance.
• Social Media Analytics: Familiarity with native platform analytics (Facebook, Instagram, LinkedIn) to gauge content engagement and performance.
• CRM/Marketing Automation Tools: Awareness of how design assets integrate with CRM (e.g., Salesforce, HubSpot) and marketing automation platforms for campaign tracking.

CRM & Automation:

• CRM Systems: While not a direct CRM role, understanding how visual assets are used within a CRM context (e.g., email campaigns, lead nurturing) is beneficial.
• Asset Management Systems (DAM): Experience with digital asset management systems would be advantageous for organizing and distributing creative assets at scale.

📝 Enhancement Note: The emphasis on AI and modern collaborative tools like Figma indicates a forward-thinking approach. The role requires not just design proficiency but also an understanding of how design fits into the broader marketing and sales technology stack.

👥 Team Culture & Values

Operations Values:

• Enthousiaste: Bring energy and passion to creative projects, inspiring colleagues and contributing to a positive work environment.
• Professionnel: Maintain high standards of quality, reliability, and accountability in all design work and team interactions.
• Simple: Approach design challenges with clarity and efficiency, ensuring that communication and creative output are easy to understand and consume.
• Fantastique: Strive for exceptional results that go beyond expectations, creating visually stunning and impactful work that delights stakeholders and customers.
• Efficience Totale: Focus on optimizing workflows, leveraging technology (especially AI), and delivering high-quality creative output at speed without compromising quality.
• Voir Grand: Think ambitiously about brand growth and creative potential, pushing boundaries and contributing to Dougs' long-term vision.

Collaboration Style:

• Cross-functional Integration: Actively collaborate with marketing, acquisition, product, and executive teams to align creative efforts with business objectives.
• Feedback-Driven: Embrace constructive criticism and actively seek feedback to refine designs and improve creative output. Foster a culture where feedback is valued and acted upon.
• Knowledge Sharing: Proactively share insights, trends, and best practices with the design team and broader organization to elevate the collective understanding of creative excellence.
• Proactive & Solution-Oriented: Take initiative to identify creative opportunities and challenges, proposing solutions rather than waiting for direction.

📝 Enhancement Note: The strong emphasis on Dougs' core values – especially "Efficience Totale" and "Voir Grand" – suggests a culture that values both high-octane productivity and ambitious strategic thinking. Candidates should be prepared to demonstrate how their work and approach align with these principles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Performance Demands: A key challenge will be ensuring that performance-driven creative assets (ads, landing pages) maintain the integrity and recognition of the Dougs brand identity, which requires a nuanced strategic approach.
• Scaling Content Production: Establishing and managing an efficient "Content Factory" for a rapidly growing company will require robust processes, automation, and effective team management to meet increasing demand.
• Integrating AI Effectively: Staying ahead of the curve with AI tools and integrating them seamlessly into existing workflows, while also managing potential ethical considerations and maintaining human creative oversight.
• Managing Diverse Stakeholder Expectations: Communicating and rationalizing creative decisions to highly analytical stakeholders (CRO, CEO) who prioritize data and ROI requires strong presentation and negotiation skills.
• Mentoring and Developing Junior Talent: Guiding an apprentice designer and building a cohesive creative team requires strong leadership, patience, and effective knowledge transfer strategies.

Learning & Development Opportunities:

• Leadership Development: Formal and informal opportunities to hone leadership skills, from mentoring junior designers to potentially managing a larger creative team and budget.
• AI & Creative Technology Specialization: Deep dive into cutting-edge AI tools and creative technologies, becoming an expert in their application for brand and marketing.
• Strategic Brand Building: Gain hands-on experience in shaping the brand narrative and visual identity of a fast-growing company in the competitive Fintech/SaaS landscape.
• Performance Marketing Integration: Develop a deeper understanding of performance marketing strategies and how creative assets directly contribute to acquisition goals and ROI.
• Industry Exposure: Potential to attend industry conferences, workshops, and network with peers in the design, marketing, and tech sectors.

📝 Enhancement Note: This role presents an opportunity to tackle significant operational challenges in creative production and brand management, offering substantial professional growth and the chance to make a tangible impact on a scaling company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance brand integrity with aggressive performance marketing goals. What was your approach, and what were the results?" (Focus on strategic thinking, ROI awareness, and brand advocacy.)
• "How would you approach structuring a 'Content Factory' within a growing company like Dougs? What key processes and technologies would you prioritize?" (Demonstrate operational thinking, process design, and understanding of scalability.)
• "Imagine our CRO asks you to justify a creative decision that doesn't immediately show clear ROI. How would you respond?" (Prepare to articulate value beyond direct conversion, focusing on long-term brand equity, engagement, and strategic alignment.)
• "How do you see AI tools evolving the role of a Brand Designer? What are the opportunities and potential pitfalls?" (Showcase forward-thinking, adaptability, and a balanced perspective on technology integration.)

Company & Culture Questions:

• "Based on our values (Simple, Professionnel, Enthousiaste, Fantastique, Efficience Totale, Voir Grand), how do you see yourself contributing to our culture?" (Align your personal work style and past experiences with Dougs' stated values.)
• "What are your expectations for collaboration with the Brand & Communication team and the Acquisition team?" (Emphasize cross-functional teamwork and communication strategies.)
• "How do you stay updated on design trends, particularly in the Fintech/SaaS space?" (Demonstrate curiosity, continuous learning, and industry awareness.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, don't just show the final output. Explain the problem, your solution, your role, and the impact. Frame it as a narrative.
• Quantify Your Impact: Whenever possible, use numbers to demonstrate the success of your work (e.g., conversion rates, engagement metrics, efficiency gains).
• Highlight Process & Strategy: Briefly explain your design process, the tools you used (especially AI), and the strategic thinking behind your creative decisions.
• Showcase Versatility: Ensure your portfolio demonstrates your ability to handle different types of creative work (ads, social, long-form content, brand identity) and adapt to different channels.
• Prepare for Technical Questions: Be ready to deep-dive into specific design choices, software techniques, or how you tackled particular challenges within your projects.

📝 Enhancement Note: Preparing for these types of questions will demonstrate your strategic thinking, operational acumen, and understanding of how design contributes directly to business objectives. The emphasis on rationalizing creative choices to analytical stakeholders is a recurring theme.

📌 Application Steps

To apply for this Senior Brand Designer position at Dougs:

• Submit your application through the Dougs careers portal via the provided link.
• Curate Your Portfolio: Select 3-5 of your most impactful projects that best showcase your brand identity, performance creative, and content creation skills. Ensure each project clearly articulates the brief, your strategic approach, your role, and the measurable outcomes or intended impact. Explicitly highlight any use of AI tools or automation in your process.
• Tailor Your Resume: Customize your resume to emphasize your 5+ years of experience, proficiency with Adobe Suite and Figma, experience in performance creative, and any relevant background in Fintech, Legaltech, or B2B SaaS. Use keywords from the job description, such as "Content Factory," "Brand Equity," "ROI," and "AI."
• Prepare Your Case Studies: Practice presenting your portfolio projects concisely, focusing on the narrative of problem, solution, and impact. Be ready to discuss your design process, rationale, and how you collaborated with teams.
• Research Dougs: Familiarize yourself with Dougs' services, mission, values, and recent growth (e.g., the €25M funding round). Understand their target audience and current brand communication. Consider how your creative vision aligns with their "Simple, Professionnel, Enthousiaste, Fantastique, Efficience Totale, Voir grand" ethos.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.