Senior Brand Designer, Creative

📍 Job Overview

Job Title: Senior Brand Designer, Creative

Company: ShopMy

Location: US-Remote (United States)

Job Type: Full-Time

Category: Creative & Design / Marketing

Date Posted: 2026-08-10T20:52:29

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the conceptualization and execution of high-impact design initiatives, setting the visual standard for the ShopMy brand across all marketing channels.

• Develop and maintain scalable campaign systems, including visual identities, templates, and tools, to ensure consistent and efficient creative output.

• Elevate the quality of design work across the team through hands-on creative direction, expert critique, and real-time feedback.

• Translate complex briefs and brand strategies into actionable creative directions and compelling visual approaches for cross-functional teams.

• Design and produce premium marketing collateral, including sales decks, presentations, digital ads, and other assets that effectively communicate ShopMy's value proposition.

📝 Enhancement Note: This role is positioned as a senior individual contributor within the creative function, focusing on brand design and marketing campaign execution. The emphasis is on hands-on design craft, strategic thinking, and elevating the overall creative output for a rapidly growing, well-funded tech company in the e-commerce and creator economy space.

📈 Primary Responsibilities

• Own and execute end-to-end design for high-impact marketing campaigns, partnerships, and brand initiatives across diverse channels such as email, social media, paid advertising, events, and out-of-home.

• Create exceptional, meticulously crafted visual assets that elevate the ShopMy brand's premium, modern, and thoughtful aesthetic, with a keen eye for typography, composition, imagery, and detail.

• Translate strategic briefs and brand objectives into clear, actionable creative directions, facilitating brainstorms and establishing visual frameworks for broader campaign execution.

• Design and produce essential marketing materials, including sales decks, brand presentations, digital advertisements, and other collateral that powerfully convey ShopMy's narrative and unique selling propositions.

• Develop and manage scalable campaign systems, establishing robust visual identities, reusable templates, and efficient processes that empower the wider team to execute with consistency and speed.

• Guide and mentor other designers, providing hands-on creative direction, constructive critique, and timely technical and creative feedback to foster a culture of continuous improvement.

• Collaborate effectively with cross-functional teams including Brand Marketing, Product Marketing, and Product Development, proactively managing dependencies and transforming strategic goals into cohesive, impactful creative solutions.

• Independently lead scoped creative initiatives from initial concept through final execution, demonstrating strong problem-solving skills, navigating ambiguity, and driving work to completion.

• Engage with external partners and agencies to ensure strict adherence to ShopMy's creative standards, manage timelines, and guarantee seamless execution of joint initiatives.

• Deliver high-quality work at a rapid pace, adeptly managing multiple priorities and coordinating the team's weekly output without compromising creative excellence or attention to detail.

• Contribute to the evolution of the design team's operational efficiency by helping to establish team norms, documentation standards, optimal tools, and streamlined processes.

📝 Enhancement Note: The responsibilities highlight a blend of individual design contribution and leadership in setting creative standards. The emphasis on "owning" initiatives and "building scalable systems" suggests a need for strategic thinking beyond individual deliverables. The mention of working with external partners indicates a requirement for strong vendor management and communication skills.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and design acumen is paramount.

Experience: 5+ years of progressive experience in brand design, marketing design, or visual design, with a preference for candidates who have worked within the lifestyle, technology, or creative industries.

Required Skills:

• Masterful command of design craft with exceptional taste, deep aesthetic expertise, and a refined point of view, evidenced by a consistent track record of high-quality creative output from concept to final execution.

• Expert-level proficiency in industry-standard design software, specifically Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Proven ability to conceptualize and execute holistic, cross-channel marketing campaigns that effectively communicate brand messaging and drive engagement.

• Strong creative eye for typography, color theory, layout composition, and photography, with a demonstrated ability to enhance and maintain a premium brand feel.

• Skilled in designing for a diverse range of mediums, including but not limited to email marketing, digital advertisements, marketing collateral, and investor presentations.

• Systems-driven mindset: capable of thinking beyond individual deliverables to conceptualize and implement scalable design frameworks and repeatable processes.

• Strategic thinking capabilities: ability to define and articulate creative direction, even when presented with open-ended briefs or ambiguous project scopes.

• Excellent communication and presentation skills: confidence in articulating and selling creative ideas, leading productive design discussions, and presenting work effectively to cross-functional stakeholders.

• Highly organized and proactive approach to project management, with the ability to manage multiple competing priorities with clarity, composure, and efficiency.

• Collaborative, optimistic, and energetic demeanor, with a passion for creative problem-solving and team synergy.

• Foundational understanding of ShopMy's business, mission, and the e-commerce/creator economy landscape. Preferred Skills:

• Experience working in a fast-paced, high-growth startup environment, particularly within the e-commerce or creator economy sectors.

• Familiarity with motion graphics or basic animation principles for digital assets.

• Experience with design system management tools and best practices.

• Understanding of performance marketing metrics and how design impacts campaign effectiveness.

📝 Enhancement Note: The experience requirement is clearly defined as 5+ years, with a preference for specific industry backgrounds. The skill set emphasizes a strong balance between technical design proficiency (Figma, Adobe Suite), strategic thinking, and soft skills like communication and collaboration, crucial for a senior role impacting brand perception and campaign success. The "systems-driven mindset" is a key differentiator for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of case studies showcasing end-to-end ownership of complex, cross-channel marketing campaigns, demonstrating strategic thinking from brief to execution.

• Examples of scalable design systems, templates, or frameworks developed to ensure brand consistency and efficiency across multiple touchpoints and team members.

• Demonstrations of exceptional craft and meticulous attention to detail in typography, layout, color, and imagery, specifically highlighting how these elements elevate a premium brand aesthetic.

• A dedicated section for designing marketing collateral, including sales decks, investor presentations, and digital advertisements, illustrating strategic communication and visual impact.

• Work that clearly articulates the problem, your role, the process, the solution, and the measurable impact or learnings derived from each project. Process Documentation:

• Showcase examples of how you’ve translated strategic objectives and brand guidelines into actionable creative briefs or visual direction documents for broader team execution.

• Evidence of developing and implementing design processes, workflows, or templates that improved team efficiency, consistency, or quality.

• Examples of how you’ve used design systems or style guides to maintain brand integrity across diverse marketing initiatives and platforms.

• Documentation or explanation of your approach to collaborating with cross-functional teams (e.g., Brand Marketing, Product Marketing) to gather requirements and ensure alignment on creative output.

📝 Enhancement Note: For a Senior Brand Designer role, the portfolio is critical. It needs to go beyond just showcasing pretty pictures and demonstrate strategic thinking, system design, and the ability to drive efficiency and elevate brand standards. The emphasis on "scalable campaign systems" and "translating briefs" is key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Brand Designers in the US with 5-10 years of experience, particularly in remote tech/e-commerce roles, a competitive base salary range would be $120,000 - $160,000 USD annually. This range accounts for the unicorn status of ShopMy, its backing by prominent VCs, and the demand for senior creative talent in the current market.

Benefits:

• Medical & Dental Coverage: ShopMy covers 70% of employee premiums.

• Equity: Opportunity for stock options in a rapidly growing, unicorn company.

• Flexible PTO: Encourages a healthy work-life balance with adaptable time-off policies.

• Parental Leave: Comprehensive 14 weeks of paid parental leave.

• Wellness & Social Stipend: Funds for personal well-being and team social activities.

• Technology Stipend: Support for essential work equipment and technology.

• Learning & Development Stipend: Investment in professional growth through courses, workshops, or conferences.

• 401k Program: ShopMy offers a 3% automated contribution to employee 401k plans.

• Wellhub Membership: Access to fitness and wellness facilities/services.

• Company Retreats: Opportunities for team bonding and strategic alignment.

• Monetize Influence: All employees can build a ShopMy page to leverage their own influence.

• Birthday PTO: Additional paid time off for employee birthdays.

• New NYC HQ Office: Access to a modern, well-equipped office space in New York City (though this role is remote, it indicates company investment in workspace).

Working Hours: Standard full-time, approximately 40 hours per week, with flexibility expected to meet project deadlines and collaborate across time zones, especially given the remote nature of the role.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for a Senior Brand Designer in the US tech sector, considering the company's valuation and the remote nature of the role. The benefits package is extensive and aligns with competitive offerings in the tech industry, with specific perks like equity, parental leave, and the unique opportunity to monetize influence.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Creator Economy, Digital Marketing Technology. ShopMy operates at the intersection of these rapidly evolving sectors, providing infrastructure for performance-driven creator programs and enabling direct brand-creator partnerships. This means the company is at the forefront of digital commerce innovation, leveraging authentic influence to drive sales.

Company Size: ShopMy is a well-funded, unicorn startup, indicating significant growth and a dynamic, fast-paced operational environment. This size typically means a lean, agile team where individual contributions have a substantial impact, but also requires individuals to be adaptable and resourceful.

Founded: While the founding date isn't explicitly stated in the provided data, its unicorn status ($1.5B valuation) implies it's a relatively established startup that has achieved significant market traction and growth, likely founded within the last 5-10 years.

Team Structure:

• The Creative team likely comprises various design disciplines, including brand design, product design, and potentially UX/UI, working collaboratively to maintain a cohesive brand identity and user experience.

• This Senior Brand Designer role will report to a Creative Director or Head of Brand, with direct collaboration across Brand Marketing, Product Marketing, and Product teams.

• Cross-functional collaboration is a core tenet, essential for translating business objectives into compelling creative assets across all marketing and product touchpoints. Methodology:

• Data-Driven Design: The role emphasizes performance-driven creator programs, suggesting that design decisions are informed by data and aimed at measurable outcomes like engagement, conversion, and ROI.

• Agile Creative Development: The fast-paced nature of a startup and the need to deliver "exceptional work at pace" implies an agile approach to creative development, with rapid iteration and feedback loops.

• Systems Thinking: A key requirement is building "scalable campaign systems," indicating a focus on creating repeatable frameworks and processes that enhance efficiency and consistency across the team.

Company Website: shopmy.us

📝 Enhancement Note: The company context highlights ShopMy as a significant player in the creator economy, backed by substantial investment. This suggests a high-growth, innovative environment where design plays a crucial role in brand perception and market differentiation. The emphasis on "human-led curation" and "authentic recommendations" points to a brand identity that values trust, quality, and genuine connection.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Senior," indicating a significant level of autonomy, expertise, and responsibility. A Senior Brand Designer is expected to not only execute high-quality design work but also contribute strategically to brand direction, mentor junior team members, and lead creative initiatives. This is a critical individual contributor role with potential for growth into leadership positions.

Reporting Structure: The Senior Brand Designer will likely report to a Creative Director or Head of Brand. They will collaborate closely with Brand Marketing Managers, Product Marketing Managers, and potentially Product Managers, requiring strong communication and stakeholder management skills.

Operations Impact: The Senior Brand Designer's work will directly influence ShopMy's brand perception, market positioning, and the effectiveness of its marketing campaigns. By creating compelling visual narratives and scalable design systems, this role will contribute significantly to customer acquisition, brand loyalty, and overall business growth. The ability to translate strategic objectives into impactful creative is paramount.

Growth Opportunities:

• Creative Leadership: Potential to advance into a Lead Brand Designer or Creative Director role, managing a team and setting the overarching creative vision for the company.

• Specialization: Opportunity to deepen expertise in specific areas such as campaign systems, brand identity development, or performance marketing creative.

• Cross-Functional Exposure: Gaining broader business acumen by working closely with Product Marketing and Product teams, understanding the full product lifecycle and market strategy.

• Mentorship: Developing leadership skills by guiding and mentoring junior designers, contributing to the growth of the design team.

• Industry Influence: Contributing to a company at the forefront of the creator economy, potentially shaping best practices in digital marketing and brand storytelling.

📝 Enhancement Note: The "Senior" title implies a high level of expectation for independent contribution, strategic input, and potential mentorship. Growth opportunities are framed around increasing leadership scope, deepening specialized skills, and broadening business understanding within a dynamic startup environment.

🌐 Work Environment

Office Type: While the role is fully remote, ShopMy maintains a "brand new NYC HQ office," indicating a commitment to physical workspace and potentially hybrid work options for some roles or for team gatherings. The remote setup suggests a distributed team culture that relies heavily on digital collaboration tools.

Office Location(s): Primarily remote within the United States. The NYC HQ office serves as a central hub.

Workspace Context:

• Digital Collaboration: The remote nature necessitates a robust digital workspace, heavily reliant on tools like Figma, Slack, and video conferencing for seamless communication and collaboration.

• Independent Work: Expect a high degree of autonomy and self-direction, requiring a dedicated home office setup conducive to focused design work and virtual meetings.

• Team Interaction: Regular virtual "stand-ups," team meetings, and creative reviews will be essential for staying connected, sharing progress, and fostering a sense of team cohesion despite geographical distribution.

Work Schedule: While a standard 40-hour work week is implied, the remote, fast-paced startup environment often requires flexibility. Occasional extended hours may be necessary to meet critical deadlines or collaborate with team members in different time zones. The focus is on output and achieving objectives rather than strict adherence to a 9-to-5 schedule.

📝 Enhancement Note: The remote aspect of this role means the "work environment" is largely defined by the individual's setup and their ability to effectively use digital tools for collaboration. The existence of a physical HQ suggests that while remote-first, there's an underlying company culture and infrastructure that supports team connection, even if experienced virtually.

📄 Application & Portfolio Review Process

Interview Process: The interview process for a Senior Brand Designer at a company like ShopMy typically involves several stages:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and interest in the role.

• Portfolio Review & Creative Challenge: A deeper dive into the candidate's portfolio, often involving a presentation of key case studies. This may be followed by a small, scoped creative challenge designed to assess strategic thinking, design execution, and problem-solving skills relevant to ShopMy's brand.

• Cross-Functional Interviews: Meetings with key stakeholders from Brand Marketing, Product Marketing, and potentially Product Management to evaluate collaboration skills, strategic alignment, and ability to integrate design into broader business objectives.

• Hiring Manager/Creative Lead Interview: A final discussion with the hiring manager to assess overall fit, leadership potential, and confirm alignment on expectations for the role.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that demonstrate end-to-end ownership, strategic thinking, and exceptional craft. Prioritize projects that align with ShopMy's industry (e-commerce, creator economy) and brand aesthetic (premium, modern, thoughtful).

• Tell a Story: For each case study, clearly articulate the challenge, your specific role and contributions, the strategic approach, the design process, the solution, and the measurable impact or key learnings. Use visuals effectively to support your narrative.

• Highlight Systems Thinking: Specifically showcase any work involving design systems, scalable templates, or frameworks that improved efficiency or consistency. This is a key requirement for this role.

• Demonstrate Craft: Be prepared to discuss your design decisions in detail, including your rationale for typography, color palettes, imagery selection, and layout. Emphasize your meticulous attention to detail.

• Practice Your Presentation: Rehearse your portfolio walkthrough to ensure a smooth, concise, and engaging presentation. Be ready to answer in-depth questions about your work and design philosophy.

Challenge Preparation:

• Understand the Brief: If given a creative challenge, thoroughly read and understand the objectives, target audience, and any constraints. Ask clarifying questions if needed.

• Strategic Approach: Outline your strategic approach before diving into design execution. Consider ShopMy's brand voice, target market, and business goals.

• Show Your Process: Even for a small challenge, document your thought process. This might include mood boards, initial sketches, or iterations.

• Focus on Impact: Frame your solution in terms of how it addresses the brief and contributes to business objectives.

📝 Enhancement Note: The application process emphasizes evaluating not just design skills, but also strategic thinking, collaboration, and the ability to work within a fast-paced, results-oriented environment. The portfolio review is a critical gate, and candidates should prepare to present their work with a strong narrative and focus on impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert-level proficiency is explicitly required. This will be the primary tool for UI/UX design, prototyping, and collaborative design system development.

• Adobe Creative Suite: Expert-level proficiency in Photoshop, Illustrator, and InDesign is essential for creating a wide range of marketing assets, from digital ads and social graphics to print collateral and presentations.

Analytics & Reporting:

• While not explicitly listed as a required tool for the designer, understanding how design impacts campaign performance will be crucial. Familiarity with analytics dashboards (e.g., Google Analytics, platform-specific ad analytics) and how to interpret data to inform design decisions is highly beneficial.

• Proficiency in creating visually compelling data visualizations within marketing collateral (e.g., sales decks, investor presentations) using tools like PowerPoint, Keynote, or even Figma's capabilities. CRM & Automation:

• Experience with CRM platforms like Salesforce or HubSpot is not directly required for this design role, but understanding how marketing campaigns are managed and how design assets are deployed within these systems can be advantageous.

• Familiarity with email marketing platforms (e.g., Mailchimp, Klaviyo) and their design capabilities/limitations.

📝 Enhancement Note: The technology stack is heavily focused on design execution tools. The emphasis on Figma and Adobe Creative Suite at an "expert-level" is non-negotiable. While direct experience with analytics or CRM tools isn't mandated, an understanding of how design influences performance metrics and integrates with marketing workflows is a significant advantage.

👥 Team Culture & Values

Operations Values:

• Craft Excellence: A deep commitment to quality, detail, and high-caliber execution in all design work, reflecting ShopMy's premium brand positioning.

• Strategic Impact: Valuing design that is not just aesthetically pleasing but also drives business objectives, supports marketing goals, and contributes measurably to the company's success.

• Collaboration & Transparency: Fostering an open, communicative environment where ideas are shared freely, feedback is constructive, and cross-functional partnerships thrive.

• Efficiency & Scalability: A focus on creating repeatable processes, design systems, and tools that empower the entire team to work more effectively and consistently.

• Innovation & Adaptability: Embracing new ideas, staying ahead of design trends, and being adaptable in a fast-paced, evolving startup environment.

Collaboration Style:

• Proactive Partnership: Engaging actively with Brand Marketing, Product Marketing, and Product teams to understand needs, provide creative solutions, and ensure seamless integration of design.

• Constructive Critique Culture: A willingness to give and receive thoughtful, actionable feedback to elevate the quality of work across the team.

• Knowledge Sharing: Actively contributing to team knowledge through sharing best practices, design resources, and learnings from projects.

📝 Enhancement Note: The company culture emphasizes a blend of creative excellence and business-oriented results. Collaboration is key, with an expectation that designers will be proactive in their partnerships and contribute to a culture of continuous improvement and knowledge sharing.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Pace and Quality: Delivering high-impact creative work rapidly in a fast-paced startup environment while maintaining meticulous attention to detail and brand consistency.

• Navigating Ambiguity: Translating open-ended briefs or strategic objectives into concrete, high-quality creative solutions, often with limited upfront information.

• Cross-Functional Alignment: Ensuring design effectively meets the diverse needs and expectations of multiple departments (Marketing, Product) while upholding brand integrity.

• Scalability of Creative: Developing design systems and processes that can efficiently support a growing company and evolving marketing initiatives.

Learning & Development Opportunities:

• Advanced Design Systems: Deepening expertise in building and managing complex, scalable design systems for a dynamic brand.

• Creative Leadership: Opportunities to take on more strategic leadership roles within the creative function, potentially managing projects or mentoring junior designers.

• Brand Strategy Contribution: Gaining deeper involvement in shaping ShopMy's overall brand strategy and visual identity.

• Industry Insights: Staying at the forefront of trends in e-commerce, creator economy marketing, and digital design through company-supported learning initiatives.

• Cross-Functional Acumen: Expanding understanding of product development and marketing strategies by working closely with those teams.

📝 Enhancement Note: The challenges are typical for a senior role in a high-growth startup, focusing on balancing speed with quality, strategic problem-solving, and collaboration. Growth opportunities are geared towards increasing responsibility, leadership, and strategic influence within the creative and marketing functions.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex business objective into a compelling visual campaign. What was your process, and what was the outcome?" (Focus on strategic thinking, process, and impact.)

• "How do you approach building or contributing to a design system? Walk us through an example of how you've ensured scalability and consistency." (Assess systems thinking and practical application.)

• "ShopMy operates in the creator economy. How would you approach designing a campaign that resonates with both creators and brands, while maintaining our premium aesthetic?" (Tests understanding of the business and ability to apply brand strategy.) Company & Culture Questions:

• "What appeals to you about ShopMy's mission and our position in the market?" (Demonstrate research and genuine interest.)

• "How do you handle constructive criticism on your design work, especially from non-design stakeholders?" (Evaluate collaboration and resilience.)

• "Describe your ideal remote work environment and how you maintain productivity and connection with your team." (Assess remote work readiness and team contribution.) Portfolio Presentation Strategy:

• Lead with Impact: Begin your portfolio presentation with your strongest, most relevant case study that best showcases your end-to-end capabilities and strategic thinking.

• Structure Your Narrative: For each project, clearly articulate the problem, your role, the strategic approach, the design process, the solution, and the outcome/learnings. Use clear, concise language and compelling visuals.

• Highlight Systems: If you have examples of design systems or scalable templates, dedicate specific time to explaining their structure, benefits, and how they were implemented.

• Be Ready for Deep Dives: Anticipate detailed questions about your design decisions, technical execution, and problem-solving approaches. Be prepared to discuss the "why" behind every element.

• Connect to ShopMy: Throughout your presentation, draw parallels between your experience and ShopMy's needs, brand, and industry. Show how your skills directly address their challenges.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative expertise, strategic thinking, and collaborative skills. Candidates should be ready to articulate their process, justify their design decisions, and connect their experience directly to ShopMy's business and brand.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided Greenhouse link, ensuring all required fields are completed accurately.

• Curate Your Portfolio: Select 3-5 of your most impactful projects that highlight end-to-end campaign execution, strategic thinking, and exceptional design craft. Prioritize work relevant to e-commerce, lifestyle brands, or creator economy platforms.

• Tailor Your Resume: Customize your resume to emphasize your 5+ years of experience in brand and marketing design, highlighting expertise in Figma, Adobe Creative Suite, campaign systems, and cross-functional collaboration. Quantify achievements where possible (e.g., "Increased campaign engagement by X%").

• Prepare Your Presentation: Rehearse your portfolio walkthrough, focusing on a clear narrative for each case study. Be ready to articulate your strategic approach, design decisions, and the impact of your work. Practice presenting your work concisely and confidently.

• Research ShopMy: Thoroughly understand ShopMy's mission, target audience, brand aesthetic, and recent achievements (like their unicorn status). Be prepared to discuss why you are a good fit for their culture and how your skills can contribute to their growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.