Senior Brand Designer (Contract)

📍 Job Overview

Job Title: Senior Brand Designer (Contract)

Company: Flexport

Location: Guadalajara, Mexico

Job Type: Contract, Temporary

Category: Creative & Media / Art & Design

Date Posted: April 11, 2026

Experience Level: Mid-Senior Level (5-7 years)

Remote Status: On-site

🚀 Role Summary

• Execute and evolve Flexport’s visual identity across a diverse range of touchpoints, including digital platforms, physical spaces, and marketing collateral.

• Develop brand-forward web experiences in collaboration with web developers and digital marketers, ensuring a cohesive online presence.

• Craft compelling executive presentations, sales materials, and keynote visuals that effectively communicate complex information and brand messaging.

• Manage and create a comprehensive library of custom illustrations, icons, and infographics to enhance storytelling and brand consistency.

• Oversee external design vendors and contractors, ensuring adherence to brand guidelines, quality standards, and project timelines.

📝 Enhancement Note: This role is specifically a temporary contract position, emphasizing a need for immediate impact and specialized expertise in brand execution and management within a fast-paced environment. The focus on "systems thinking" and a "holistic brand ecosystem" suggests the need for a designer who can not only create beautiful assets but also understand how they fit into the larger brand strategy and operational framework.

📈 Primary Responsibilities

• Brand Asset Production: Develop and produce high-quality visual assets for various channels, including digital platforms (website, social media), print collateral (brochures, event materials), and premium merchandise.

• Event & Spatial Design: Translate creative strategy into cohesive brand experiences for large-scale events, including signage, spatial wayfinding, and branded merchandise, ensuring a consistent and impactful presence.

• Web Design Execution: Collaborate closely with web developers and digital marketers to design and maintain brand-forward web experiences, ensuring visual consistency and user engagement.

• Presentation Design Excellence: Create and refine executive presentations, sales decks, and keynote visuals, focusing on clarity, visual appeal, and effective communication of key messages.

• Illustration & Iconography Development: Design and manage a library of custom illustrations, icons, and infographics that support Flexport’s narrative and brand identity.

• Photo Curation & Editing: Select, edit, and manage photography for marketing channels, ensuring brand alignment and maintaining an organized image library for easy access.

• Vendor & Contractor Management: Oversee the work of external design vendors and freelancers, providing clear briefs, managing deliverables, and ensuring output meets quality and brand standards.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on creative execution and strategic oversight. The explicit mention of "spatial wayfinding" and "premium swag" indicates a need for a designer experienced in translating brand identity into tangible, physical experiences, which is often a critical component in B2B marketing and event strategies for companies like Flexport.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for a Senior role, or equivalent practical experience.

Experience: 5-7 years of progressive experience in brand design, visual communication, or a similar creative role. Experience within a fast-paced tech or B2B company environment is highly preferred.

Required Skills:

• Demonstrated expertise in brand design principles and visual identity systems.

• Strong portfolio showcasing a range of production and digital design work, with a keen eye for layout, typography, and visual hierarchy.

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Advanced skills in Figma for collaborative design and prototyping.

• Proficiency in Canva for quick asset creation and broader team accessibility.

• Expertise in presentation tools such as Google Slides, PowerPoint, or Keynote.

• Experience leveraging AI tools to enhance creative workflows and output.

• Proven ability to work within and evolve established brand guidelines.

• Strong project management skills, with the capacity to manage multiple workstreams and stakeholders simultaneously.

• Excellent communication and interpersonal skills, with the ability to articulate design concepts clearly.

Preferred Skills:

• Experience managing creative vendors, freelancers, or external agencies.

• Familiarity with web development concepts and CMS platforms, specifically Contentful.

• Experience with illustration, iconography, and infographic design.

• Skills in photo editing and digital asset management.

• Understanding of user experience (UX) and user interface (UI) design principles.

📝 Enhancement Note: The requirement for professional fluency in both English and Spanish is a critical differentiator for this role, especially given the location in Guadalajara, Mexico. It suggests a need for seamless communication with local teams, vendors, and potentially clients or stakeholders across North and South America. The inclusion of Canva alongside Adobe Creative Suite and Figma indicates a need for versatility, from high-fidelity design to more agile content creation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio demonstrating a strong foundation in brand design principles, visual hierarchy, and typography across diverse media.

• Case studies showcasing the execution and evolution of visual identities, highlighting problem-solving and strategic thinking.

• Examples of scalable design solutions and how they were applied consistently across various brand touchpoints (digital, print, events).

• Demonstration of experience working with and adapting to established brand guidelines, including any contributions to their evolution.

Process Documentation:

• Evidence of workflow design and optimization in previous brand design projects, detailing how efficiency and quality were maintained.

• Examples of systems thinking applied to brand asset management, including the creation and organization of asset libraries (e.g., illustrations, icons, photography).

• Demonstration of how brand guidelines were implemented and managed across different projects and teams, ensuring consistency.

• Documentation or case studies showing how designs were translated for specific platforms (e.g., web, event signage, presentations) and the process involved.

📝 Enhancement Note: For a contract role, the portfolio is paramount. It needs to clearly articulate not just aesthetic capabilities but also the candidate's ability to manage projects, work with existing frameworks, and deliver on specific output requirements like event design and presentation decks. The emphasis on "systems thinker" and "scalable design solutions" implies a need to see how the candidate approaches brand consistency and asset management at scale.

💵 Compensation & Benefits

Salary Range: Given the contract nature, location (Guadalajara, Mexico), and required experience level (5-7 years), a competitive hourly or project-based rate would be expected. Based on industry benchmarks for senior contract designers in tech/B2B roles in major Mexican cities, a range of $30 - $50 USD per hour (or equivalent in Mexican Pesos) is a reasonable estimate. This range accounts for the specialized skills, contract status, and the need for bilingual proficiency.

Benefits: As this is a temporary contract position, standard employee benefits like health insurance, paid time off, and retirement plans are typically not provided. However, benefits may include:

• Potential for extension or future contract opportunities with Flexport.

• Exposure to a leading global trade technology company and its innovative projects.

• Opportunity to contribute to high-impact marketing and brand initiatives.

• Flexible work arrangements might be possible depending on project needs and company policy, though the role is listed as on-site.

Working Hours: The role is likely to require a standard full-time commitment, estimated at 40 hours per week, to meet the demands of production, vendor management, and cross-functional collaboration. Flexibility may exist on specific daily start/end times, but consistent availability during core business hours is expected.

📝 Enhancement Note: Salary estimation is based on general freelance/contract rates for senior creative roles in Mexico, considering the demand for specialized skills and bilingual capabilities. It's crucial for candidates to negotiate their rate based on their specific experience, portfolio, and the defined scope of work. The absence of traditional benefits is standard for contract roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Flexport operates in the Logistics and Supply Chain Technology sector, a dynamic and rapidly evolving industry. The company leverages technology to streamline global trade, making it more efficient and accessible. This industry context means the brand design work will often involve translating complex logistical concepts into clear, engaging visuals for a business audience.

Company Size: Flexport is a significant player in its industry, with a substantial number of employees globally. This implies a structured environment with established processes, but also one that values innovation and agility, common in growth-stage tech companies. For operations professionals, this means opportunities for impact but also the need to navigate larger organizational structures.

Founded: Flexport was founded in 2013. Its relatively recent founding means it's a modern company that has rapidly scaled, likely with a culture that embraces technological advancement and a forward-thinking approach. This history suggests a company that is ambitious and continuously seeking to disrupt traditional models.

Team Structure:

• The Senior Brand Designer will likely be part of the broader Marketing or Brand team, which may include other designers, content creators, marketers, and brand strategists.

• The reporting structure will likely involve reporting to a Brand Manager, Creative Director, or Head of Marketing, with direct collaboration across various departments including Product, Sales, and Executive leadership.

Methodology:

• Flexport’s approach is expected to be data-driven and technology-centric, influencing how design decisions are made and measured.

• Workflow planning and optimization are critical, especially given the contract nature of this role and the need for efficient delivery of high-quality assets.

• Automation and efficiency practices are likely valued, with an expectation that designers can leverage tools and processes to maximize output.

Company Website: https://www.flexport.com/

📝 Enhancement Note: The company's mission to make global commerce easy and accessible provides a strong narrative foundation for brand design. The emphasis on technology and innovation suggests a modern, data-informed approach to creative work, where design is seen as a critical enabler of business objectives, not just an aesthetic function.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Senior Individual Contributor level within the creative function. It requires a high degree of autonomy, expertise, and the ability to manage complex projects and external resources without constant supervision. The "Senior" title indicates a need for seasoned professionals who can lead by example and contribute strategically.

Reporting Structure: The Senior Brand Designer will report to a manager or director within the marketing or creative department. They will likely collaborate closely with peers in marketing, product, and sales, acting as a key point of contact for all brand visual execution.

Operations Impact: The brand designer's work directly impacts Flexport's revenue and business decisions by:

• Enhancing brand perception and credibility, which influences customer acquisition and retention.

• Ensuring marketing campaigns and sales materials are compelling and effective, directly supporting sales efforts.

• Creating a consistent and professional brand experience across all touchpoints, which builds trust and brand equity.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like event design, digital branding, or illustration within the logistics tech space.

• Project Leadership: Potential to lead design aspects of major marketing campaigns or product launches, gaining strategic project management experience.

• Vendor Management Expertise: Developing advanced skills in managing creative agencies and freelancers, a valuable asset in operational roles.

• Future Contracts: Successful performance could lead to extensions or further contract opportunities with Flexport, or networking opportunities within the industry.

📝 Enhancement Note: While this is a contract role, its "Senior" designation implies that the individual will be expected to operate with a high degree of independence and strategic thinking. Growth opportunities are more likely to be project-based and skill-focused rather than traditional linear career progression within the company for a contract role.

🌐 Work Environment

Office Type: The role is explicitly listed as On-site, indicating a physical office presence is required in Guadalajara, Mexico. This suggests a collaborative office environment where in-person interaction is valued for brainstorming, team alignment, and project execution.

Office Location(s): Guadalajara, Mexico. Specific details about the office location within Guadalajara would need to be confirmed, but it's a major tech and business hub, implying a modern, well-equipped workspace.

Workspace Context:

• The workspace will likely be designed to foster collaboration, with shared design areas, meeting rooms, and potentially open-plan layouts to encourage interaction with marketing and other teams.

• Access to necessary design tools and technology, including high-performance computers, relevant software licenses, and potentially specialized equipment, is expected.

• Opportunities for direct interaction with marketing, product, and potentially executive teams will be frequent, facilitating a deep understanding of business objectives and design needs.

Work Schedule: The on-site nature and contract status suggest a structured work schedule, likely aligning with standard business hours in Guadalajara (e.g., 9 AM - 6 PM), Monday to Friday, totaling approximately 40 hours per week. While some flexibility might be possible for specific tasks, consistent availability during core working hours is crucial for collaboration and project delivery.

📝 Enhancement Note: The "on-site" requirement is a key factor. For candidates in Guadalajara, it means the ability to commute regularly. For those considering relocation, it necessitates understanding the local work culture and office environment. The emphasis on collaboration suggests an active office atmosphere.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and fit for the role. Portfolios should clearly highlight relevant brand design, production, and digital execution work.

• Hiring Manager Interview: A discussion with the hiring manager (e.g., Brand Manager, Creative Director) to delve deeper into your experience, design philosophy, and understanding of brand systems. Be prepared to discuss your approach to brand consistency and vendor management.

• Design Challenge/Portfolio Review: A more in-depth review of your portfolio, potentially including a specific design challenge or a detailed walkthrough of 2-3 key projects. Focus on articulating the problem, your process, the solution, and the impact. Showcase your proficiency in the required tools and your ability to manage multiple workstreams.

• Cross-functional/Team Interview: Potentially meet with team members from marketing, product, or other departments you'd collaborate with to assess communication style and cultural fit.

• Final Interview/Offer: A final discussion, possibly with a senior leader, to confirm alignment and extend an offer.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience in brand execution, digital design, event collateral, and presentation design. Highlight examples where you managed vendor work or evolved brand guidelines.

• Tell a Story: For each project, clearly articulate the brief/challenge, your role and process, the creative solution, and the measurable impact or outcome. Use visuals effectively to support your narrative.

• Showcase Tool Proficiency: Ensure your portfolio demonstrates expertise in Adobe Creative Suite, Figma, Canva, and presentation tools.

• Highlight Bilingual Skills: If possible, include projects or descriptions that demonstrate your ability to work in both English and Spanish, especially if they involved cross-cultural communication or asset localization.

• Focus on Scalability & Systems: Emphasize how you create designs that are scalable and maintain brand consistency across various applications.

Challenge Preparation:

• Anticipate Brand Application: Be ready to demonstrate how you would apply Flexport's existing brand guidelines to a new scenario (e.g., designing a social media campaign, a small event banner, or a slide in an executive presentation).

• Process & Vendor Management: Prepare to discuss your methods for managing design projects from brief to delivery, including how you would brief and manage external vendors to ensure quality and adherence to brand standards.

• AI Integration: Think about how you've used or could use AI tools to enhance your creative process, speed up production, or generate new ideas.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should be prepared to walk through their work, explaining not just "what" they did but "why" and "how," with a focus on process, problem-solving, and brand consistency. The bilingual requirement might be tested through conversation.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, photo editing, and layout (Photoshop, Illustrator, InDesign).

• Figma: Crucial for collaborative design, UI/UX prototyping, and creating scalable design systems.

• Canva: Valued for quick asset creation, template development, and empowering broader teams with design capabilities.

• Presentation Software: Expertise in Google Slides, PowerPoint, or Keynote for creating executive-level presentations and sales decks.

Analytics & Reporting:

CRM & Automation:

• Contentful (CMS): Familiarity with Contentful or similar Content Management Systems is preferred for web design collaboration.

• AI Tools: Proficiency in leveraging AI tools to enhance creative workflows, such as image generation, asset optimization, or concept exploration.

📝 Enhancement Note: The explicit mention of specific tools like Figma, Canva, and Contentful indicates the company's technology stack and preferred working methods. Candidates should be ready to discuss their experience and proficiency with these tools, highlighting how they've used them to achieve specific design outcomes and collaborate effectively.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A focus on making global commerce easier for clients, translating into design that is clear, intuitive, and supportive of the customer journey.

• Innovation & Technology: Embracing new technologies and methodologies to improve processes and outcomes, including the use of AI in design.

• Collaboration: Working effectively across diverse teams and functions to achieve shared goals, emphasizing open communication and partnership.

• Data-Driven Decisions: Using insights and metrics to inform design choices and measure impact, ensuring creative efforts align with business objectives.

• Efficiency & Speed: A drive to deliver high-quality work promptly, critical in a fast-paced tech environment and for contract roles.

Collaboration Style:

• Cross-functional Integration: The designer will be expected to integrate seamlessly with marketing, product, and sales teams, understanding their needs and contributing visually to their objectives.

• Feedback & Iteration: A culture that embraces constructive feedback and iterative design processes to refine creative output.

• Knowledge Sharing: Openness to sharing design best practices, templates, and insights to elevate the entire team's capabilities.

📝 Enhancement Note: Flexport's values likely reflect a modern tech company culture: agile, data-informed, and focused on impact. For a designer, this means being adaptable, communicative, and able to translate business goals into compelling visual narratives. The bilingual aspect also suggests a value placed on global connectivity and diverse perspectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Brand Evolution: Working with an established brand and potentially evolving it further, requiring a balance between consistency and fresh creativity.

• Pace of Work: The fast-paced nature of a tech company and contract role demands quick turnaround times without compromising quality.

• Cross-functional Alignment: Ensuring design solutions meet the diverse needs of different departments (marketing, sales, product) and executive stakeholders.

• Vendor Management Complexity: Effectively managing external designers to deliver on-brand, high-quality work, especially with language and cultural nuances.

Learning & Development Opportunities:

• Industry Exposure: Gaining deep insight into the logistics and global trade industry, understanding its unique communication challenges and opportunities.

• Advanced Tool Proficiency: Potential to refine skills in Figma, AI design tools, and CMS platforms through hands-on project work.

• Project Management Skills: Enhancing project and vendor management capabilities through direct responsibility for deliverables and external relationships.

• Portfolio Building: Opportunity to add significant, impactful projects to their portfolio within a reputable global company.

📝 Enhancement Note: The challenges are typical for senior roles in growing tech companies, especially contract positions. The growth opportunities are framed around skill enhancement and portfolio development, which are key benefits of contract work for experienced professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a complex business objective into a clear visual communication strategy." (Prepare to discuss a case study showing this.)

• "How do you ensure brand consistency across various digital and physical touchpoints, especially when working with external vendors?" (Focus on process, guidelines, and communication.)

• "Walk us through a project where you had to manage multiple stakeholders with differing opinions on design. How did you navigate that?" (Highlight negotiation, communication, and problem-solving skills.)

Company & Culture Questions:

• "What appeals to you about Flexport's mission and our role in global trade?" (Research Flexport's mission and recent news.)

• "How do you see your design skills contributing to Flexport's business goals, particularly in making global commerce easier?" (Connect your portfolio to their mission.)

Portfolio Presentation Strategy:

• Prioritize Relevance: Showcase 3-5 of your strongest projects that best align with the responsibilities outlined (brand execution, web, presentations, events, illustration).

• Structure Your Narrative: For each project, clearly define the challenge, your role, your process (including tools used), the solution, and the outcome/impact. Use concise language and compelling visuals.

• Highlight Systemic Thinking: Emphasize how your designs contribute to a cohesive brand ecosystem and how you ensure scalability and consistency.

• Demonstrate Tool Mastery: Be ready to briefly discuss your workflow within specific tools like Figma or Adobe Creative Suite.

• Practice Your Pitch: Rehearse your presentation to ensure it flows well, stays within time limits, and clearly articulates your value proposition.

📝 Enhancement Note: Candidates should be prepared to demonstrate not only their design skills but also their ability to operate independently, manage projects, and communicate effectively in both English and Spanish. The interview will likely assess how well they can integrate into a fast-paced, collaborative environment.

📌 Application Steps

To apply for this Senior Brand Designer contract position:

• Submit your application through the Flexport careers portal, ensuring your resume and portfolio are up-to-date and easily accessible.

• Customize Your Resume: Tailor your resume to highlight experience in brand design, visual communication, B2B tech environments, and specific software proficiency (Adobe Suite, Figma, Canva, presentation tools). Quantify achievements where possible.

• Curate Your Portfolio: Select your most relevant projects that showcase brand execution, digital design, presentation skills, and any vendor management experience. Ensure it is well-organized, easy to navigate, and clearly articulates your process and impact.

• Prepare Your Pitch: Practice presenting 2-3 key portfolio pieces, focusing on the problem, your solution, your process, and the outcomes, especially highlighting your bilingual capabilities and systems thinking.

• Research Flexport: Understand Flexport's mission, values, and recent activities in the logistics and trade tech space to articulate your interest and how you can contribute to their brand narrative.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.