Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Venn

Location: Toronto, Ontario, Canada

Job Type: FULL_TIME

Category: Brand Design / Product Design / Marketing Design

Date Posted: April 22, 2026

Experience Level: Mid-Senior Level (approximately 4+ years)

Remote Status: On-site

🚀 Role Summary

• This hybrid role requires a Senior Brand Designer to bridge the gap between product and marketing design within a fast-growing fintech company.

• Responsibilities include developing compelling marketing collateral, enhancing product interfaces, and maintaining a cohesive brand identity across all touchpoints.

• The ideal candidate will collaborate closely with Product, Growth, Marketing, and Sales teams to drive user engagement and business results through exceptional design.

• This position offers a unique opportunity to impact the user experience of a digital banking platform and contribute to the disruption of traditional financial services.

📝 Enhancement Note: The raw job description indicates a "Senior Brand Designer" role. Given the extensive responsibilities spanning both product UI/UX and marketing campaign design, and the explicit mention of a 4+ year experience requirement, this role is positioned as a mid-to-senior level opportunity. The "hybrid" nature of the role is a critical aspect, requiring adaptability and a broad skill set across design disciplines, which is common in fast-growing startups where teams are lean and cross-functional collaboration is essential. The "on-site" work arrangement suggests a collaborative office environment is valued.

📈 Primary Responsibilities

• Cross-Functional Collaboration: Partner with Product Management, Growth Marketing, Sales, and Engineering teams to translate business objectives and user needs into effective design solutions for new product launches, feature enhancements, and ongoing marketing initiatives.

• Marketing Campaign Design: Conceptualize and execute visually impactful marketing campaigns, including the design of engaging web pages, bold graphics for paid advertising, comprehensive GTM (Go-To-Market) collateral, and persuasive launch decks.

• Product Interface Design: Contribute to the evolution of the Venn product experience by designing intuitive and visually compelling user interfaces (UI) and user experiences (UX) for both web and mobile platforms, focusing on seamless user flows and interaction design.

• Design System Management: Maintain, expand, and enforce the company's design system across all product and marketing surfaces to ensure brand consistency, scalability, and efficiency in design execution.

• Performance-Driven Design: Collaborate with Growth and Marketing teams to design and iteratively optimize landing pages and campaign creative, utilizing A/B testing and performance data to drive measurable improvements in conversion rates and user engagement.

• Asset Creation: Develop on-brand visuals and digital assets for various channels, including events, social media content, and content marketing distribution efforts.

• Hybrid Design Execution: Seamlessly transition between product design and marketing design tasks based on evolving company priorities and project timelines, demonstrating versatility and a strong understanding of both domains.

📝 Enhancement Note: The primary responsibilities have been detailed to reflect the dual nature of the role (product vs. marketing design) and its strategic impact on business goals (GTM, campaigns, product launches). Emphasis is placed on collaboration, design system, and performance-driven design, which are key operational aspects for a designer in a growth-stage company.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communication, Human-Computer Interaction, or a related field is typically expected for this level of role. Equivalent practical experience with a strong portfolio will also be considered.

Experience:

• Minimum of 4 years of professional design experience, with a proven track record in both product design (UI/UX) and marketing design.

• Demonstrated experience in designing high-performing landing pages, integrated marketing campaigns, and diverse marketing assets.

• Hands-on experience with UI, UX, and interaction design for web and mobile applications.

Required Skills:

• Product Design Expertise: Strong understanding of UI/UX principles, user-centered design methodologies, and interaction design for digital products.

• Marketing Design Proficiency: Proven ability to create compelling visual assets for campaigns, web pages, and collateral that drive marketing objectives.

• Design Tool Mastery: High proficiency in modern design software, specifically Figma, Webflow, and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Design System Management: Experience in developing, maintaining, and scaling design systems to ensure brand consistency and efficient design workflows.

• Cross-Functional Collaboration: Ability to effectively partner and communicate with Product, Growth, Marketing, Sales, and Engineering teams.

• Agile Execution: Capacity to work quickly and execute designs efficiently without compromising quality, particularly in a fast-paced startup environment.

• Visual Craftsmanship: Excellent aesthetic judgment, strong visual design skills, and attention to detail.

• Communication Skills: Articulate, clear, and persuasive communication, both written and verbal, for presenting design concepts and collaborating with stakeholders.

Preferred Skills:

• Experience in an early-stage or fast-growing startup environment, demonstrating adaptability and a proactive approach.

• Prior experience within the fintech industry, understanding its unique design challenges and opportunities.

• Familiarity with animation or motion design principles for enhanced UI/marketing elements.

• Basic understanding of front-end development principles (HTML, CSS) to facilitate collaboration with developers.

📝 Enhancement Note: The "4+ years" requirement is interpreted as a mid-to-senior level. The required skills are expanded to include specific design methodologies and tools, emphasizing the hybrid nature of the role and the need for performance-driven design. Preferred skills are added to align with the company's fintech focus and startup culture.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing at least 4 years of professional design work is mandatory.

• The portfolio must include distinct sections demonstrating expertise in both Product Design (UI/UX, interaction design, user flows, wireframes, prototypes) and Marketing Design (campaign creative, landing pages, digital ads, GTM collateral, web pages).

• Specific case studies highlighting successful product feature launches or marketing campaigns driven by your design contributions are highly valued.

• Evidence of work on design systems, including examples of how you've maintained consistency and scalability across different platforms.

Process Documentation:

• Examples of your design process, from initial concept and user research to final execution and iteration.

• Demonstrations of how you approach problem-solving for both user-facing product challenges and marketing objectives.

• Documentation of how you have collaborated with cross-functional teams (Product, Marketing, Sales, Engineering) to bring designs to life.

• Showcase of how you utilize and contribute to design systems to streamline workflows and ensure brand integrity.

• Evidence of iterative design based on feedback, data, and performance metrics.

📝 Enhancement Note: This section is crucial for operations roles, especially design. The portfolio requirements are detailed to specifically call out the need to demonstrate both product and marketing design capabilities, along with evidence of impact and process. This provides candidates with clear guidance on what to include and how to present it effectively.

💵 Compensation & Benefits

Salary Range: The provided salary range is $100,000 - $150,000 CAD per year.

Benefits:

• Generous Equity Ownership: Significant stock options/grants, aligning individual success directly with Venn's rapid growth and market impact.

• Comprehensive Health Coverage: Full medical, dental, and vision insurance plans to support employee well-being.

• Career Impact: The opportunity to play a pivotal role in shaping the future of business banking in Canada, contributing to a disruptive fintech platform.

• Dynamic Work Environment: A fast-paced, innovative startup culture that encourages rapid learning and professional development.

• Growth Potential: As a fast-growing company, there are ample opportunities for career advancement and skill expansion within the design and broader operations teams.

Working Hours: The standard working hours are expected to be around 40 hours per week, typical for a full-time role. However, given the startup environment and the hybrid nature of the role, flexibility may be required to meet project deadlines and launch timelines.

📝 Enhancement Note: The salary range and benefits are directly extracted. The interpretation of "healthy equity ownership" is expanded to "generous equity ownership," reflecting its positioning as a key perk. The working hours are inferred to be standard full-time but with potential startup-related flexibility. The "opportunity to shape the future" is framed as a career impact benefit.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (Fintech), specifically Business Banking and Payments. Venn operates as a digital-first B2B fintech, aiming to modernize traditional banking services for Canadian entrepreneurs.

Company Size: Venn is described as the "fastest-growing B2B fintech in Canada" and has scaled to support over 5,000 businesses in under two years. While an exact employee count isn't given, this growth trajectory suggests it's likely a Series B or C funded company, implying a team size of 100-300+ employees, with a lean and agile structure common in scale-ups.

Founded: Venn was founded less than two years ago, indicating a relatively young company with a dynamic, innovative, and potentially less rigid operational structure compared to established institutions. This fast-paced environment is crucial for understanding the design challenges.

Team Structure:

• Cross-Functional Teams: The Senior Brand Designer will work within a highly collaborative environment, reporting to a design lead or head of design, and partnering closely with Product Managers, Growth Marketers, Sales Representatives, and Engineering teams.

• Reporting Lines: Typically, design roles in such companies report into a Product or Design leadership function. The specific reporting structure will likely depend on the current organizational design, but collaboration with Marketing and Growth is heavily emphasized.

• Collaboration Patterns: Expect a high degree of interaction. The role requires fluid movement between product-focused design sprints and marketing campaign cycles. This means close communication with product teams for UI/UX improvements and with marketing/growth teams for campaign creative and landing page optimization.

Methodology:

• User-Centric Design: Emphasis on understanding user needs and translating them into intuitive product interfaces and effective marketing communications.

• Data-Driven Iteration: Design decisions, especially for marketing assets and landing pages, will likely be informed by performance data, A/B testing results, and user analytics.

• Agile Development & Design: The nature of a fast-growing fintech suggests an agile approach to product development and design, requiring quick turnarounds and iterative improvements.

• Brand Consistency: A significant focus on maintaining and evolving a strong, consistent brand identity across all customer touchpoints, facilitated by a robust design system.

Company Website: https://www.venn.ca/

📝 Enhancement Note: Company context is inferred from "fastest-growing B2B fintech," "under two years," and funding information. This implies a dynamic, agile, and collaborative environment where design plays a critical role in both product development and customer acquisition. The team structure and methodology are described to set expectations for how a designer operates within such a company.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Brand Designer, indicating a level of experience and autonomy beyond an intermediate designer. It requires not only strong execution skills but also the ability to contribute strategically to brand direction, product experience, and marketing effectiveness. The "hybrid" nature suggests a designer with a breadth of skills rather than deep specialization in one area, which is common for senior individual contributors in startups.

Reporting Structure: The Senior Brand Designer will likely report to a Design Lead, Head of Design, or potentially a Director of Marketing/Product, depending on the company's organizational structure. They will work closely with, but not necessarily manage, individuals in Product, Growth, Marketing, and Sales.

Operations Impact: The design work directly influences:

• User Acquisition & Conversion: Through compelling marketing campaigns, landing pages, and clear GTM collateral.

• User Experience & Retention: By contributing to an intuitive and visually appealing product interface, impacting user satisfaction and retention rates.

• Brand Perception & Trust: By maintaining a consistent, professional, and modern brand identity, crucial in the fintech space.

• Operational Efficiency: Through the development and maintenance of a robust design system, speeding up design and development cycles.

Growth Opportunities:

• Leadership Development: Potential to grow into a Design Lead or Manager role as the design team expands, taking on more strategic oversight and team management responsibilities.

• Specialization: Opportunity to deepen expertise in either product design (UI/UX) or marketing design, depending on career interests and company needs.

• Fintech Expertise: Becoming a subject matter expert in design for the fintech industry, a rapidly evolving and high-demand sector.

• Strategic Contribution: Increasing influence on brand strategy, product roadmap, and marketing initiatives as the company scales.

• Mentorship: Opportunity to mentor junior designers as the team grows.

📝 Enhancement Note: The "Senior" designation and hybrid responsibilities are analyzed to define the role's impact and potential growth paths. The connection to "operations" is made by highlighting how design directly impacts business operations like user acquisition, retention, and brand management.

🌐 Work Environment

Office Type: Venn is described as a "fast-growing B2B fintech in Canada" and the role is listed as "On-site." This suggests a modern, collaborative office space designed to foster innovation and teamwork, likely located in a prime business area in Toronto.

Office Location(s): Toronto, Ontario, Canada. Specific office address details are not provided but would typically be accessible once an interview process begins. The location in Toronto suggests access to a vibrant tech and finance ecosystem.

Workspace Context:

• Collaborative Hub: The office environment is likely set up to encourage frequent interaction between departments. Expect open-plan areas, meeting rooms, and potentially dedicated project spaces to facilitate cross-functional collaboration.

• Tech-Enabled: As a fintech company, the workspace will be equipped with modern technology, including high-performance workstations, reliable internet, and potentially access to specialized software and hardware for design and development.

• Team Interaction: Frequent opportunities to engage with product managers, engineers, marketers, and sales teams, fostering a dynamic and communicative atmosphere.

Work Schedule: The role is full-time, likely operating on standard business hours (e.g., 9 AM - 5 PM EST). However, the fast-paced startup environment may necessitate occasional flexibility to meet critical project deadlines or launch schedules. This could involve occasional longer hours or weekend work during peak periods.

📝 Enhancement Note: The "On-site" designation is interpreted in the context of a modern startup office environment. Details about collaboration, technology, and potential schedule flexibility are inferred based on typical startup operations and the fintech industry.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and understanding of the role's hybrid nature.

• Portfolio Review: A dedicated session where candidates present their portfolio, focusing on key case studies that demonstrate both product and marketing design expertise. Be prepared to discuss your process, design rationale, and the impact of your work.

• Technical/Design Challenge: Candidates may be given a small design exercise or a hypothetical problem to solve, either as a take-home assignment or an in-interview exercise, to assess practical skills and problem-solving approach. This could involve designing a landing page, a UI flow, or critiquing an existing design.

• Hiring Manager/Team Interviews: Interviews with the hiring manager and potential team members (e.g., Product Manager, Marketing Lead) to evaluate technical skills, collaborative abilities, and cultural alignment. Expect behavioral questions and discussions about past projects.

• Final Interview: Potentially a conversation with a senior leader (e.g., Head of Product, CEO) to discuss strategic alignment and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your hybrid skill set (product and marketing). Ensure visual quality and clear articulation of the problem, your solution, and the outcome.

• Highlight Impact: For each project, clearly articulate the business goals, your specific contribution, the design decisions made, and the measurable results achieved (e.g., conversion rates, user engagement, brand uplift). Use metrics whenever possible.

• Showcase Process: Be ready to walk through your design process for each project, from initial brief and research to wireframing, prototyping, and final execution. Demonstrate how you handle feedback and iteration.

• Address Hybridity: Explicitly call out projects that demonstrate your ability to work across product and marketing design, explaining how you balanced different objectives and constraints.

• Design System Example: Include at least one project where you worked with or contributed to a design system, explaining its benefits and how you applied it.

Challenge Preparation:

• Understand Venn: Research Venn's product, target audience, and market positioning. Understand their current brand aesthetic and potential areas for improvement.

• Think Hybrid: If given a challenge, consider how you would approach it from both a product and marketing perspective. For example, if asked to design a new feature, also consider how it would be communicated to users.

• Focus on Process: Even in a short exercise, articulate your thought process. What questions would you ask? What assumptions would you make? What are the key considerations?

• Practice Presentation: Be prepared to present your work clearly and concisely, anticipating questions about your design choices and their alignment with business goals.

📝 Enhancement Note: The interview process is structured to reflect typical steps for a senior design role in a tech company. The portfolio review and challenge preparation sections are heavily detailed with actionable advice tailored to a hybrid product/marketing designer, emphasizing the need to showcase impact and strategic thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaboration. Expect to use it extensively for product interfaces and potentially marketing assets.

• Webflow: Crucial for designing and building marketing websites and landing pages. Proficiency here indicates an ability to execute designs directly or work very closely with developers.

• Adobe Creative Suite: Including Photoshop for image editing, Illustrator for vector graphics, and potentially After Effects for motion graphics or animations.

Analytics & Reporting:

• While not explicitly a designer's primary tool, familiarity with analytics platforms like Google Analytics or internal dashboards is beneficial for understanding campaign performance and user behavior, informing design decisions.

CRM & Automation:

• Understanding how designs integrate with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms (e.g., Marketo, Mailchimp) can be advantageous for creating cohesive campaign experiences.

📝 Enhancement Note: The tool stack is directly derived from the job description. These are the core tools expected for a hybrid designer in a modern tech company, highlighting the importance of proficiency in Figma, Webflow, and the Adobe suite.

👥 Team Culture & Values

Operations Values:

• Innovation & Disruption: A core value for a fintech aiming to change traditional banking. Expect a culture that encourages new ideas and challenges the status quo.

• Customer-Centricity: As a B2B fintech, understanding and serving the needs of entrepreneurs is paramount. Design decisions should reflect a deep empathy for the user.

• Agility & Speed: The "fastest-growing" descriptor implies a need for rapid iteration, quick decision-making, and the ability to adapt to changing market conditions.

• Collaboration & Transparency: In a growing startup, open communication and teamwork across departments are essential for efficient operations and project success.

• Data-Driven Decision Making: While creative, design in this context is expected to be informed by performance metrics and user data to ensure effectiveness.

Collaboration Style:

• Integrated Teams: Expect designers to be embedded within or work very closely with product, growth, and marketing teams. This is not a siloed design function.

• Feedback-Oriented: A culture where constructive feedback is regularly exchanged across disciplines to refine designs and strategies.

• Proactive Communication: Designers are expected to be proactive in sharing their work, seeking input, and aligning on project goals.

• Shared Ownership: A sense that everyone contributes to the company's success, with design playing a key role in both product excellence and market penetration.

📝 Enhancement Note: Values and collaboration styles are inferred from the company description, industry, and role requirements. The emphasis is on innovation, customer focus, speed, and highly integrated cross-functional teamwork, typical of successful startups.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Product & Marketing Demands: Effectively managing priorities and delivering high-quality work across two distinct design disciplines (product UI/UX vs. marketing campaigns) with potentially competing timelines.

• Rapid Iteration in a Fast-Paced Environment: The need to design, test, and iterate quickly without sacrificing quality or brand consistency in a high-growth startup.

• Maintaining Brand Cohesion: Ensuring a unified brand experience across an expanding product suite and diverse marketing channels as the company scales.

• Fintech Specifics: Navigating the unique design challenges of the fintech industry, including security, trust, regulatory considerations, and complex financial concepts.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunity to deepen expertise in specific areas like interaction design, motion design, or advanced UI/UX patterns relevant to fintech.

• Fintech Industry Knowledge: Gaining in-depth understanding of business banking, financial products, and the competitive fintech landscape.

• Growth Marketing Design: Developing a strong understanding of conversion rate optimization (CRO), A/B testing methodologies, and performance marketing creative strategies.

• Design System Evolution: Contributing to and potentially leading the expansion of a design system in a growing organization.

• Potential Leadership: As the company grows, opportunities may arise for mentorship, team lead roles, or managing design initiatives.

📝 Enhancement Note: Challenges are derived from the hybrid nature of the role and the startup environment. Growth opportunities are framed around skill enhancement, industry expertise, and potential career progression within a scaling fintech company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance competing design priorities between product development and marketing campaigns. How did you manage your time and stakeholders?" (Assesses prioritization, stakeholder management, and hybrid role experience.)

• "Walk us through a product design project where you significantly improved the user experience or a marketing campaign where your design drove measurable business results. What was your process, and what were the outcomes?" (Assesses portfolio presentation, problem-solving, and impact articulation.)

• "How do you approach building or maintaining a design system to ensure brand consistency across different platforms and teams?" (Assesses understanding of design systems and their operational impact.)

Company & Culture Questions:

• "What excites you most about Venn and the fintech industry?" (Assesses research, passion, and cultural fit.)

• "How do you stay updated on design trends, especially in the fintech space?" (Assesses continuous learning and industry awareness.)

Portfolio Presentation Strategy:

• Storytelling: Frame each case study as a narrative: the challenge, your role and process, the solution, and the quantifiable results.

• Focus on Impact: For marketing projects, highlight conversion rates, user acquisition metrics, or campaign ROI. For product projects, emphasize improvements in user engagement, task completion rates, or user satisfaction.

• Demonstrate Hybridity: Clearly delineate which projects showcase product design skills and which showcase marketing design skills, and ideally, projects that blend both.

• Design System Showcase: If possible, show how you applied or contributed to a design system. Explain its components and how it streamlines workflows.

• Conciseness: Be mindful of time. Practice presenting your key projects within the allotted interview slots, allowing time for questions.

📝 Enhancement Note: Interview questions are crafted to probe the core requirements of the role: hybrid design skills, strategic thinking, collaboration, and impact. The portfolio presentation strategy provides actionable advice for candidates to effectively showcase their experience.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit Your Application: Apply through the provided link on Ashby. Ensure your application is complete and includes all requested information.

• Tailor Your Resume: Customize your resume to highlight your 4+ years of experience in both product and marketing design. Use keywords from the job description such as "UI/UX," "Figma," "Webflow," "design systems," "campaign creative," and "GTM collateral." Quantify your achievements with metrics where possible.

• Curate Your Portfolio: Prepare a digital portfolio that prominently features your best work in both product and marketing design. Include at least 3-5 strong case studies, clearly articulating the problem, your process, your solution, and the measurable impact. Ensure it's easily accessible (e.g., via a link).

• Prepare Your Narrative: Be ready to articulate your experience, design process, and passion for Venn's mission during interviews. Practice presenting your portfolio and discussing your contributions to past projects.

• Research Venn: Thoroughly understand Venn's business, product, target audience, and mission. Familiarize yourself with their current branding and website to identify potential areas for design contribution.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.