Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Venn

Location: Toronto, Ontario, Canada

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: 2026-04-13

Experience Level: Mid-Senior Level (4+ years)

Remote Status: On-site

🚀 Role Summary

• Drive the visual identity and user experience across both product and marketing channels for a rapidly growing B2B fintech company.

• Translate business objectives into compelling visual narratives and user-centered design solutions.

• Champion the design system to ensure brand consistency and scalability across all touchpoints.

• Collaborate closely with Product, Growth, Marketing, and Sales teams to deliver impactful design assets that support Go-To-Market (GTM) strategies and product launches.

• Contribute to the evolution of the Venn product interface, focusing on intuitive and aesthetically pleasing UI/UX for web and mobile platforms.

📝 Enhancement Note: This role is a hybrid of Product Design and Marketing Design, requiring a candidate who can fluidly navigate both disciplines. The emphasis on "GTM collateral, paid ads, and launch decks" alongside "UI/UX design and flows" indicates a need for strategic design thinking that directly impacts business growth and customer acquisition.

📈 Primary Responsibilities

• Conceptualize and execute visually compelling designs for marketing campaigns, including web pages, digital ads, social media assets, and GTM collateral, with a focus on driving measurable performance and conversion.

• Design intuitive and aesthetically pleasing user interfaces and user experiences for Venn's web and mobile product offerings, working closely with Product and Engineering teams.

• Actively contribute to the development, maintenance, and expansion of the company's design system, ensuring brand consistency and scalability across all digital and marketing surfaces.

• Partner with Product Management to translate complex product features into user-friendly and engaging interface designs and user flows.

• Collaborate with Growth and Marketing teams to design and optimize landing pages, email campaigns, and paid media creative, utilizing A/B testing insights to improve engagement and conversion rates.

• Support Sales enablement by creating impactful presentation decks and collateral that effectively communicate Venn's value proposition to prospective clients.

• Create engaging visual assets for content marketing initiatives, social media channels, and event promotions as needed.

• Effectively manage design workload across product and marketing priorities, adapting to changing timelines and business needs while maintaining high-quality output.

• Provide constructive design feedback to team members and stakeholders, fostering a culture of continuous improvement and design excellence.

📝 Enhancement Note: The responsibility to "balance product and marketing design work depending on priorities and timelines" suggests a dynamic environment where the Senior Brand Designer must be adept at context-switching and managing competing demands for GTM initiatives and core product development.

🎓 Skills & Qualifications

Education:

Experience:

• A minimum of 4 years of professional design experience, with a demonstrated track record of successful product and marketing design projects.

• Proven experience in designing and optimizing landing pages, digital campaigns, and marketing assets that have demonstrably driven performance metrics.

• Hands-on experience in UI, UX, and interaction design for both web and mobile applications, with a strong understanding of user-centered design principles.

• Experience working in a hybrid design role that requires seamless transition and contribution across product development and marketing initiatives.

Required Skills:

• Product Design: Expertise in UI, UX, and interaction design for web and mobile applications, with a focus on creating intuitive and engaging user experiences.

• Marketing Design: Proven ability to design high-performing landing pages, campaign creative, and GTM collateral that drives lead generation and conversion.

• Design Tools Proficiency: Expert-level skills in modern design and prototyping tools, including Figma, Webflow, and the Adobe Creative Suite (Photoshop, Illustrator, After Effects).

• Design Systems: Experience in building, maintaining, and scaling design systems to ensure brand consistency and efficient design execution.

• Collaboration Skills: Demonstrated ability to effectively partner with cross-functional teams, including Product Management, Engineering, Growth, Marketing, and Sales.

• Visual Craftsmanship: Strong aesthetic sensibility, attention to detail, and the ability to execute quickly without compromising design quality.

• Communication Skills: Excellent verbal and written communication skills, with the ability to articulate design decisions and rationale clearly to diverse stakeholders.

Preferred Skills:

• Experience in the fintech or B2B SaaS industry.

• Experience working within an early-stage or fast-growing startup environment, demonstrating adaptability and a proactive approach.

• Familiarity with animation and motion design principles for enhanced user engagement.

• Basic understanding of HTML/CSS for effective collaboration with front-end developers.

📝 Enhancement Note: The emphasis on "4+ years of professional design experience with a strong portfolio that includes both product design and marketing design work" suggests the company is looking for a seasoned designer who can hit the ground running and contribute strategically from day one, rather than an entry-level or junior position.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 4 years of design experience, with distinct sections highlighting both product design (UI/UX, interaction flows) and marketing design (campaigns, landing pages, GTM collateral).

• Case studies demonstrating a clear understanding of the design process, from problem definition and user research to ideation, prototyping, and final execution, with a focus on measurable outcomes.

• Examples of how you have contributed to or maintained a design system, illustrating its impact on consistency, scalability, and efficiency.

• Visuals and explanations of how your designs have directly supported Go-To-Market strategies, product launches, or performance marketing initiatives.

Process Documentation:

• Evidence of designing and optimizing landing pages and campaign creative, with metrics illustrating performance improvements (e.g., conversion rate increases, CTR improvements).

• Examples of user interface and user experience design for web and mobile applications, detailing the problem, your approach, and the resulting user flow or interface.

• Documentation of your contribution to a design system, including component libraries, style guides, and guidelines for their application.

• Case studies that show collaboration with cross-functional teams (Product, Marketing, Sales) to achieve shared business objectives.

📝 Enhancement Note: Given the hybrid nature of the role, the portfolio must explicitly demonstrate capabilities in both product and marketing design. Candidates should be prepared to articulate their design process and the impact of their work on both user experience and business results, particularly in terms of lead generation and customer acquisition for GTM efforts.

💵 Compensation & Benefits

Salary Range: $100,000 - $150,000 CAD per year.

Benefits:

• Healthy Equity Ownership: Among the most generous equity packages in the market, directly aligning your success and rewards with the company's significant growth trajectory.

• Comprehensive Health Coverage: Full medical, dental, and vision insurance coverage to support your well-being.

• Opportunity for Impact: Play a pivotal role in shaping the future of business banking in Canada and on a global scale.

• Professional Development: Opportunities for continuous learning and skill enhancement in a fast-paced fintech environment.

• Collaborative Environment: Work with a passionate and driven team dedicated to innovation and disruption.

Working Hours: Typically 40 hours per week. Venn operates in a dynamic startup environment, so occasional flexibility may be required to meet project deadlines and launch critical initiatives.

📝 Enhancement Note: The salary range provided is competitive for a Senior Brand Designer in Toronto with 4+ years of experience, particularly in the tech and fintech sectors. The inclusion of "healthy equity ownership" is a significant perk, reflecting the company's growth stage and desire to attract top talent by offering substantial long-term financial upside.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech, B2B Software, Business Banking. Venn is positioned as a disruptive force in traditional Canadian business banking, offering a modern digital platform that addresses the inefficiencies and limitations of legacy systems.

Company Size: Venn is described as the "fastest-growing B2B fintech in Canada," having scaled to support over 5,000 businesses in under two years. While an exact employee count isn't provided, this rapid growth suggests a company that is likely past the early startup phase but still maintains a dynamic, agile, and growth-oriented culture.

Founded: Venn was founded less than two years prior to the job posting date, indicating a relatively young company with a strong focus on innovation, speed, and market disruption.

Team Structure:

• The Senior Brand Designer will collaborate with Product, Growth, Marketing, and Sales teams, indicating a highly cross-functional and collaborative organizational structure.

• The design function likely sits within or closely supports the Marketing and Product departments, with a direct line of communication to leadership for GTM initiatives and product development.

Methodology:

• Data-Driven Decision Making: Venn's focus on "accelerated growth" and supporting thousands of businesses implies a strong emphasis on data analytics to inform strategy and product development.

• Agile Development & Iteration: As a fast-growing fintech, the company likely employs agile methodologies for product development and marketing campaigns, requiring designers to be adaptable and iterative.

• Customer-Centric Design: The mission to "transform business banking" and address "business owners are tired of the big banks’ monopoly" highlights a deep focus on understanding and serving the needs of Canadian entrepreneurs.

Company Website: https://www.venn.ca/

📝 Enhancement Note: The company's rapid growth, significant funding ($26.5M+ from Tier 1 investors), and mission to disrupt traditional banking point to a high-energy, results-oriented environment. The Senior Brand Designer will be expected to contribute directly to growth metrics through both marketing and product design.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Brand Designer," indicating a mid-to-senior level position requiring significant professional experience (4+ years) and a strong portfolio. The responsibilities span both strategic product design and tactical marketing execution, suggesting a role with substantial autonomy and influence.

Reporting Structure: While not explicitly stated, a Senior Brand Designer typically reports to a Head of Design, Creative Director, or a Marketing/Product Lead. Given the collaborative nature described, they will work closely with leads from Product, Growth, Marketing, and Sales.

Operations Impact: The Senior Brand Designer's work will have a direct impact on Venn's growth and market perception.

• Product Design: Enhancing the user interface and experience directly contributes to user satisfaction, retention, and the overall product-market fit.

• Marketing Design: Compelling GTM collateral, landing pages, and ad creative are critical for lead generation, customer acquisition, and driving revenue growth – key metrics for any B2B fintech. The role's focus on "driving results" and "measurable performance" underscores this impact.

Growth Opportunities:

• Leadership Potential: As a senior role in a growing company, there's potential to step into a Design Lead or Creative Director position as the design team expands.

• Skill Specialization: The hybrid nature of the role allows for deep development in both product and marketing design, offering a well-rounded skill set.

• Industry Expertise: Gaining significant experience in the fast-paced fintech sector provides valuable domain knowledge and career opportunities within a high-growth industry.

• Strategic Influence: The opportunity to "shape the future of business banking" offers a chance to contribute to high-level strategic decisions and product evolution.

📝 Enhancement Note: The "healthy equity ownership" is a strong indicator of the company's commitment to rewarding long-term contributions and growth, suggesting that career progression can also be financially significant. The rapid growth of Venn implies that new leadership opportunities may arise relatively quickly.

🌐 Work Environment

Office Type: The role is listed as "On-site," suggesting a traditional office-based work environment. This is common for companies emphasizing strong team collaboration and culture building, especially in the early to growth stages.

Office Location(s): Toronto, Ontario, Canada. This is a major hub for technology and finance in Canada, offering access to a vibrant professional community and talent pool.

Workspace Context:

• Collaborative Environment: The emphasis on collaborating with Product, Growth, Marketing, and Sales teams indicates a workspace designed to foster interaction, idea sharing, and cross-functional problem-solving.

• Tools & Technology: The role requires proficiency in modern design tools like Figma, Webflow, and Adobe Creative Suite, implying that the company provides access to these or expects designers to bring their own well-equipped setup.

• Innovation Hub: As a rapidly growing fintech, the workspace likely buzzes with energy, innovation, and a focus on fast-paced execution. Expect a dynamic atmosphere where new ideas are encouraged and rapidly brought to life.

Work Schedule: The standard is 40 hours per week, but the dynamic nature of a fast-growing startup, especially in fintech, may require occasional flexibility to meet critical deadlines, product launches, or GTM campaign pushes. This implies a results-driven culture where commitment to project success is valued.

📝 Enhancement Note: An on-site role in Toronto for a fintech company suggests a professional, modern office space designed to facilitate collaboration and innovation. Candidates should expect a fast-paced environment where direct interaction and teamwork are paramount to achieving ambitious growth targets.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A session where you present your strongest work, focusing on both product and marketing design examples. Be prepared to discuss your design process, rationale, challenges faced, and the impact of your work.

• Cross-Functional Interviews: Meetings with key stakeholders from Product, Growth, Marketing, and Sales teams to evaluate your collaboration skills, understanding of business objectives, and ability to translate them into design solutions.

• Design Challenge (Potentially): A practical exercise, possibly a take-home assignment or a live design problem, to assess your problem-solving abilities, design execution speed, and strategic thinking within Venn's context.

• Final Interview: Discussion with senior leadership to assess cultural fit, long-term potential, and alignment with Venn's mission and values.

Portfolio Review Tips:

• Curate Strategically: Showcase a balanced mix of product and marketing design projects. Highlight your best work that demonstrates impact and problem-solving.

• Tell a Story: For each case study, clearly articulate the problem, your role, your design process, key decisions, and the measurable results or impact. Use visuals effectively to illustrate your journey.

• Quantify Impact: Where possible, include data and metrics (e.g., conversion rates, user engagement improvements, lead generation numbers) to demonstrate the business value of your designs.

• Highlight Hybrid Skills: Explicitly point out projects where you seamlessly blended product and marketing design responsibilities.

• Showcase Design System Contributions: If you have experience with design systems, detail your involvement and the benefits it brought to the team or product.

• Tailor to Venn: Research Venn's current branding, product, and marketing efforts. Point out how your skills and experience align with their specific needs and mission.

Challenge Preparation:

• Understand Venn's Business: Familiarize yourself with Venn's fintech platform, target audience (Canadian entrepreneurs), and competitive landscape.

• Think Strategically: For any design challenge, consider the business goals, target user, and key performance indicators. How can design drive growth and user adoption?

• Focus on Process: Demonstrate a clear, logical design process, even under time constraints. Articulate your thought process and any assumptions you make.

• Prioritize and Execute: In a timed challenge, focus on delivering a high-quality solution for the core problem, rather than trying to solve everything.

📝 Enhancement Note: The emphasis on a portfolio that includes "both product design and marketing design work" is critical. Candidates should prepare to present case studies that clearly delineate their contributions to each area and, ideally, demonstrate how they've integrated these disciplines to achieve unified business goals.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows. Proficiency is expected for creating intuitive interfaces and user flows.

• Webflow: Likely used for creating and managing marketing websites, landing pages, and potentially interactive prototypes. Experience here is key for marketing design execution.

• Adobe Creative Suite: Includes Photoshop, Illustrator, and potentially After Effects for advanced graphic design, image editing, vector illustration, and motion graphics needed for campaign assets and marketing collateral.

Analytics & Reporting:

• While not explicitly listed, a senior designer working on performance-driven marketing and product design would ideally have familiarity with analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) to understand user behavior and campaign performance.

CRM & Automation:

• Familiarity with how design assets are used within CRM systems (e.g., Salesforce, HubSpot) or marketing automation platforms is beneficial, especially for GTM collateral.

• Understanding of how landing pages and campaign creative integrate with lead capture and nurturing processes.

📝 Enhancement Note: Proficiency in Figma, Webflow, and Adobe Creative Suite is explicitly required. Candidates should be prepared to discuss their experience with these tools and how they leverage them to create both engaging marketing assets and user-centered product interfaces.

👥 Team Culture & Values

Operations Values:

• Innovation & Disruption: Venn is on a mission to transform traditional banking, valuing bold ideas and a willingness to challenge the status quo.

• Growth & Performance: As a fast-growing fintech, there's a strong emphasis on driving measurable results, customer acquisition, and revenue growth, with design playing a key role.

• Collaboration & Cross-Functionality: The company fosters a highly collaborative environment where designers work closely with Product, Growth, Marketing, and Sales to achieve shared objectives.

• Customer-Centricity: A deep focus on understanding and serving the needs of Canadian entrepreneurs, ensuring that designs solve real problems and deliver value.

• Speed & Agility: Operating in a dynamic startup environment requires the ability to execute quickly, iterate rapidly, and adapt to changing priorities.

Collaboration Style:

• Integrated Teams: Designers are expected to be embedded within cross-functional teams, participating in strategy sessions and contributing design expertise throughout the product development and marketing campaign lifecycle.

• Data-Informed Design: Collaboration likely involves leveraging data and user feedback to inform design decisions and iterate on solutions for both product and marketing initiatives.

• Open Communication: A culture that encourages open feedback, constructive criticism, and a shared commitment to achieving the company's mission.

📝 Enhancement Note: The company's core values of innovation, growth, and customer-centricity are paramount. The Senior Brand Designer should demonstrate an ability to embody these values through their design work and collaborative approach, contributing not just visually but also strategically to Venn's success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Dual Responsibilities: Effectively managing and prioritizing design work across both product development and aggressive GTM marketing initiatives requires strong organizational and time management skills.

• Rapid Growth Environment: Adapting to the fast-paced, evolving nature of a rapidly scaling startup, where priorities can shift quickly and new challenges emerge frequently.

• Maintaining Brand Consistency: Ensuring a cohesive brand experience across diverse touchpoints (product interfaces, marketing campaigns, web, mobile) as the company expands.

• Data-Driven Optimization: Continuously iterating on designs based on performance data and user feedback to maximize impact on lead generation and user engagement.

Learning & Development Opportunities:

• Fintech Industry Expertise: Deepen knowledge and experience within the rapidly evolving fintech sector, a high-demand industry.

• Hybrid Design Skill Mastery: Further develop and hone skills in both cutting-edge product design (UI/UX, interaction) and high-impact marketing design (performance creative, GTM strategy).

• Strategic Design Leadership: Grow into a leadership role within a growing design function, potentially leading projects or a team as the company scales.

• Exposure to Investor-Grade Growth: Gain firsthand experience in a company backed by significant venture capital, understanding the drivers of rapid business expansion.

📝 Enhancement Note: The "challenges" section highlights the dynamic nature of the role. Candidates should frame their experience in terms of overcoming similar obstacles and leveraging them as opportunities for professional growth and skill development, particularly in areas like cross-functional collaboration and data-informed design iteration.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you successfully balanced design responsibilities for both a product launch and a major marketing campaign. How did you prioritize and manage your workload?" (Focus on your process, collaboration with teams, and outcome.)

• "How would you approach designing a new feature for Venn's business banking platform to improve user onboarding and adoption? What metrics would you track?" (Demonstrate user-centric design thinking and understanding of product goals.)

Company & Culture Questions:

• "Why are you interested in Venn and our mission to transform business banking in Canada?" (Research Venn's mission, funding, growth trajectory, and competitors.)

• "How do you see your hybrid product and marketing design skills contributing to Venn's growth?" (Align your experience with the company's stated needs and growth objectives.)

Portfolio Presentation Strategy:

• Start with Impact: Begin your portfolio review by highlighting 1-2 projects that best showcase your hybrid skills and directly address Venn's needs (e.g., a product feature with a corresponding marketing campaign).

• Structure Your Case Studies: For each project, clearly outline: The Problem/Objective, Your Role, The Process (Research, Ideation, Design, Testing), The Solution, and The Results/Impact (quantified whenever possible).

• Emphasize Collaboration: Detail how you worked with Product, Marketing, Sales, and Engineering teams.

• Articulate Design Decisions: Be ready to defend your design choices with rationale based on user needs, business goals, and design principles.

• Showcase Tool Proficiency: Naturally integrate discussions about your use of Figma, Webflow, and Adobe Creative Suite within your project walkthroughs.

📝 Enhancement Note: Candidates should prepare to provide concrete examples from their portfolio that demonstrate both product design excellence and marketing campaign success. The ability to articulate how their design work directly contributes to business growth and user satisfaction will be key.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio prominently features strong examples of both product design (UI/UX, interaction) and marketing design (campaigns, landing pages, GTM collateral). Tailor your presentation to highlight how your skills align with Venn's fintech focus and growth objectives.

• Resume Optimization: Update your resume to clearly articulate your 4+ years of relevant experience, emphasizing achievements in UI/UX, marketing design, design systems, and cross-functional collaboration. Incorporate keywords like "Fintech," "B2B," "Product Design," "Marketing Design," "Figma," and "Webflow."

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, problem-solving approach, and the measurable impact of your work. Prepare to discuss your experience in a hybrid design role and how you contribute to business growth.

• Company Research: Thoroughly research Venn's mission, product, target audience, recent funding rounds, and competitive landscape. Understand their brand identity and marketing efforts to articulate your interest and alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.