Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Venn

Location: Toronto, Ontario, Canada

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: 2026-06-04

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping Venn's brand identity and Go-To-Market (GTM) strategy through impactful design across product and marketing channels.

• The Senior Brand Designer will collaborate cross-functionally to translate business objectives into compelling visual narratives and user-centered design solutions.

• Key responsibilities include driving campaign creative, optimizing digital touchpoints, and ensuring brand consistency through a robust design system.

• The position demands a hybrid skill set, bridging the gap between product UI/UX and marketing collateral design in a fast-paced fintech environment.

📝 Enhancement Note: While the raw job title is "Senior Brand Designer," the responsibilities clearly indicate a hybrid role with significant Product Design and Marketing Design components. This suggests the role is more accurately categorized under Marketing & Design Operations, with a strong emphasis on GTM support and product-user interface development, rather than purely brand identity management. The "Senior" designation implies a leadership or significant contributor role within the design function.

📈 Primary Responsibilities

• Collaborate closely with Product, Growth, Marketing, and Sales teams to conceptualize and execute design solutions for new product launches, feature rollouts, and ongoing marketing initiatives.

• Develop compelling visual assets, including web pages, digital advertisements, GTM collateral, and presentation decks, designed to capture attention and drive measurable business results.

• Contribute to the enhancement of the Venn product experience by designing intuitive and visually engaging user interfaces (UI) and user experiences (UX) for both web and mobile platforms, working in conjunction with Product and Engineering.

• Maintain and strategically expand the established design system across all product and marketing touchpoints to ensure unwavering visual consistency, brand integrity, and scalability.

• Partner with Growth and Marketing teams to design, test, and optimize landing pages and campaign creatives, focusing on improving conversion rates and driving campaign performance metrics.

• Create engaging visuals and assets for various channels, including social media, content distribution platforms, and event marketing materials, as dictated by business priorities.

• Seamlessly transition between product design and marketing design tasks, adapting to evolving priorities and project timelines while maintaining a high standard of quality.

• Champion design best practices and contribute to the overall creative strategy, ensuring alignment with Venn's brand mission and business objectives.

📝 Enhancement Note: The raw description outlines a broad range of design activities. The enhancement here focuses on framing these activities within an "operations" context by emphasizing collaboration, GTM strategy support, performance metrics, and system scalability, which are critical for operational efficiency and effectiveness in a growing company. The emphasis on "measurable performance" and "scalability" directly ties into operational objectives.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a Bachelor's degree in Graphic Design, UI/UX Design, Interaction Design, or a related field is highly preferred. Equivalent practical experience and a strong portfolio will be considered. Experience:

• A minimum of 4 years of professional design experience is required, with a demonstrable track record in both product design and marketing design.

• Proven success in designing and executing landing pages, marketing campaigns, and collateral that yield tangible performance improvements and drive user engagement.

• Hands-on experience in product design, encompassing UI, UX, and interaction design principles for web and mobile applications.

• Experience in hybrid design roles, where the ability to fluidly switch between and contribute to both product and marketing design initiatives is essential.

• Demonstrated experience in the development, maintenance, and expansion of design systems across diverse digital platforms and marketing channels. Required Skills:

• Product Design: Expertise in UI, UX, and interaction design for web and mobile interfaces.

• Marketing Design: Proven ability to create high-performing landing pages, campaign assets, and GTM collateral.

• Design Tools Proficiency: Expert-level command of modern design tools, specifically Figma, Webflow, and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Design Systems: Experience in building, managing, and scaling design systems to ensure brand consistency and efficiency.

• Collaboration & Communication: Exceptional ability to work effectively with cross-functional teams (Product, Growth, Marketing, Sales) and articulate design decisions clearly.

• Visual Craftsmanship: A strong sense of visual aesthetics, attention to detail, and the ability to execute designs with high quality and speed.

Preferred Skills:

• Experience working within an early-stage, fast-growing startup environment, demonstrating adaptability and a proactive approach.

• Previous experience in the fintech industry, understanding the unique design challenges and opportunities within financial technology.

• Familiarity with A/B testing methodologies for landing pages and campaign creative.

• Basic understanding of front-end development principles (HTML/CSS) for better collaboration with engineering teams.

📝 Enhancement Note: The raw requirements list specific tools and experience types. This enhanced section structures them into "Required" and "Preferred" categories, adds context for educational background relevant to design roles, and expands on the practical application of skills like "Design Systems" and "Collaboration" within an operational context. The "hybrid roles" aspect is highlighted as a key differentiator for operations and GTM success.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 4 years of professional design work, with a strong emphasis on projects demonstrating both product design (UI/UX, interaction flows) and marketing design (campaigns, landing pages, GTM collateral).

• Demonstrated examples of how your design contributions have directly impacted business objectives, such as increased user engagement, conversion rates, or brand awareness.

• Case studies that articulate your design process, problem-solving approach, and the rationale behind your design decisions, particularly for performance-driven marketing assets.

• Evidence of experience in maintaining or contributing to a design system, including examples of how consistency was enforced across different platforms. Process Documentation:

• Showcase project examples where you've documented design workflows, from initial concept and wireframing through to final asset delivery and implementation, highlighting efficiency gains.

• Illustrate your approach to collaborating with cross-functional teams, including how you gather requirements, provide feedback, and integrate design into broader Go-To-Market and product development processes.

• Present examples of how you've used design to optimize user journeys or marketing funnels, detailing the metrics used to measure success and iterate on designs.

📝 Enhancement Note: Given the hybrid nature of the role and its focus on GTM and product, a strong portfolio is crucial. This section extrapolates the expectation of a portfolio that proves not just aesthetic skill but also operational impact, process adherence, and cross-functional collaboration effectiveness, which are key for a senior operational design role.

💵 Compensation & Benefits

Salary Range:

• The provided salary range is $100,000 - $150,000 CAD per year. This range is competitive for a Senior Brand Designer role in Toronto, Ontario, reflecting the experience level, the hybrid nature of the responsibilities (product and marketing design), and the high-growth fintech industry. Benefits:

• Equity Ownership: "Healthy equity ownership, among the most generous in the market," offering a direct stake in Venn's growth and success.

• Comprehensive Health Coverage: Full medical, dental, and vision insurance for employees and potentially dependents.

• Career Impact: Opportunity to significantly influence the trajectory of a rapidly growing fintech company and shape the future of business banking in Canada.

• Startup Environment: Exposure to a dynamic, fast-paced work environment with opportunities for rapid learning and development.

Working Hours:

• Standard full-time working hours are expected, typically around 40 hours per week. While the role is on-site, Venn may offer some flexibility, common in fast-growing tech companies, though core hours for collaboration will be essential.

📝 Enhancement Note: The salary range is explicitly stated. The benefits are detailed, with a particular emphasis on the "generous equity ownership" which is a significant draw for talent in startups. The "working hours" are inferred to be standard full-time with potential flexibility, common in the tech sector. The salary range estimation is based on the provided data and general market knowledge for similar roles in Toronto.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech (Financial Technology), specifically B2B Digital Banking Solutions. Venn is positioned as a disruptor to traditional Canadian business banking.

Company Size: Venn is described as the "fastest-growing B2B fintech in Canada" and has scaled to support over 10,000 businesses in under two years. While an exact employee count isn't provided, this indicates a company in a rapid growth phase, likely beyond the startup phase but still dynamic and agile.

Founded: Founded less than two years ago, indicating a modern, agile, and innovation-focused organizational structure.

Team Structure:

• The design team likely operates within a matrixed structure, collaborating closely with Product, Growth, Marketing, and Sales teams. This indicates a highly cross-functional and collaborative environment.

• Reporting is likely to a Head of Design, Design Director, or potentially a Marketing/Product lead, depending on the organizational structure at this growth stage.

• Close partnerships are expected with Product Managers, Engineers, Growth Marketers, and Sales Enablement teams to ensure design alignment across all business functions. Methodology:

• Data-Driven Design: A strong emphasis on using data from campaigns, user behavior, and A/B testing to inform design decisions and optimize performance.

• Agile Development: Likely adopts agile methodologies for both product development and marketing campaign execution, requiring design to be iterative and responsive.

• User-Centricity: A core focus on understanding and designing for the needs of Canadian entrepreneurs, emphasizing intuitive and efficient user experiences.

• Brand Consistency: Rigorous application of brand guidelines and a design system to ensure a cohesive and professional brand image across all touchpoints.

Company Website: https://www.venn.ca/

📝 Enhancement Note: The company description highlights its rapid growth and mission to disrupt traditional banking. This implies a culture of innovation, speed, and a strong focus on user acquisition and retention. The "fastest-growing" and "disrupting" narratives suggest an environment that values proactive individuals, data-informed decisions, and a high degree of collaboration to achieve ambitious growth targets. The "hybrid roles" requirement reinforces this collaborative, multi-disciplinary approach.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position within the design function. It signifies a role that requires not only strong execution skills but also strategic input, the ability to mentor junior designers (if applicable), and a deep understanding of how design contributes to broader business operations, particularly in Go-To-Market and product development. The Senior title suggests a high degree of autonomy and responsibility for key design initiatives.

Reporting Structure: The Senior Brand Designer will likely report to a Design Lead, Head of Design, or potentially a Director of Marketing or Product, depending on Venn's organizational structure. They will work closely with leads from Product, Growth, Marketing, and Sales teams, functioning as a key design partner across these departments.

Operations Impact: The role's impact is directly tied to Venn's growth and market penetration. By designing high-converting marketing assets, intuitive product interfaces, and maintaining a strong, consistent brand identity, the Senior Brand Designer directly influences customer acquisition, user activation, retention, and overall brand perception. Their work is critical to the operational efficiency of marketing campaigns and the user experience of the core product.

Growth Opportunities:

• Leadership Development: Potential to grow into a Design Lead or Manager role as the company scales, overseeing a team of designers and shaping the design strategy.

• Specialization: Opportunity to deepen expertise in either Product Design (UI/UX, interaction) or Marketing Design (campaign strategy, performance marketing creative) based on interest and business needs.

• Strategic Influence: As a senior member, gain increased influence over design strategy, brand direction, and the evolution of the design system and processes.

• Fintech Expertise: Develop deep domain knowledge within the fintech sector, becoming a highly sought-after specialist.

• Cross-functional Exposure: Gain valuable experience working across multiple departments, fostering a holistic understanding of business operations.

📝 Enhancement Note: This section frames the "Senior Brand Designer" role within an operations context, emphasizing its strategic contribution to business growth, customer acquisition, and product development. The growth opportunities are tailored to a senior individual contributor or potential future leader in a fast-paced tech environment.

🌐 Work Environment

Office Type: Venn operates as an on-site role, indicating a physical office space designed to foster collaboration and team synergy. Given its status as a fast-growing fintech, this office is likely modern, well-equipped, and designed to support a dynamic startup culture.

Office Location(s): The role is based in Toronto, Ontario, Canada. This location is a major hub for technology and finance, offering access to a vibrant professional community and talent pool. Specific office address details would typically be provided upon inquiry or during the interview process.

Workspace Context:

• Collaborative Spaces: The office environment will likely feature open-plan areas, meeting rooms, and dedicated collaboration zones to facilitate seamless interaction between design, product, marketing, and sales teams.

• Technology & Tools: Access to high-performance workstations, the latest design software (Figma, Webflow, Adobe Creative Suite), and potentially prototyping tools will be standard.

• Team Interaction: Frequent opportunities for brainstorming sessions, design critiques, project reviews, and cross-functional alignment meetings to ensure design projects are well-integrated with overall business objectives.

Work Schedule: The role is full-time, with an expectation of approximately 40 hours per week. While the primary work will be on-site, Venn, as a modern tech company, may offer some degree of flexibility in daily hours, provided core collaboration times are met and project deadlines are achieved. This flexibility supports the need for focused design work alongside team interactions.

📝 Enhancement Note: This section infers the on-site work environment based on the "remote_derived": false attribute. It focuses on how the physical space and location in Toronto would support the operational needs of a designer, emphasizing collaboration, access to tools, and team integration, which are critical for effective design operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and alignment with the hybrid product/marketing design requirements.

• Portfolio Presentation & Interview: A dedicated session where you'll present your portfolio, walking through 2-3 key projects that best demonstrate your capabilities in both product and marketing design. Be prepared to discuss your process, decision-making, and the impact of your work.

• Cross-Functional Interviews: Interviews with potential collaborators from Product, Growth, Marketing, or Sales teams to evaluate your ability to work effectively in a cross-functional environment and understand business needs.

• Design Challenge (Potential): A practical design exercise or case study, either take-home or live, to assess your problem-solving skills, design execution, and ability to work under time constraints, mirroring real-world project demands.

• Hiring Manager/Team Lead Interview: A final discussion to assess cultural fit, career aspirations, and overall suitability for the Senior Brand Designer role within Venn's operational structure.

Portfolio Review Tips:

• Curate Strategically: Select projects that clearly showcase both strong product UI/UX and impactful marketing design (e.g., campaign creative, landing pages with performance data).

• Tell a Story: For each project, articulate the problem, your role, your process, the solution, and crucially, the measurable results or impact. Quantify achievements whenever possible (e.g., "increased conversion by X%", "reduced user drop-off by Y%").

• Highlight Process: Demonstrate your design thinking, research methods, user empathy, and how you iterated based on feedback or data.

• Showcase System Thinking: Include examples of how you've worked with or contributed to design systems, emphasizing consistency and scalability.

• Tailor to Venn: If possible, subtly tailor your presentation to highlight work that aligns with fintech or B2B SaaS, or demonstrates an understanding of growth-oriented design.

Challenge Preparation:

• Understand the Context: If given a design challenge, ensure you fully grasp the brief, target audience, and business objectives before starting.

• Focus on Process: Even if time is limited, outline your thought process, assumptions, and key decisions. It's often more important than a perfectly polished final output.

• Prioritize: Identify the core problem and focus your efforts on solving it effectively. Don't get lost in minor details.

• Prepare to Present: Be ready to articulate your solution clearly and concisely, justifying your choices and anticipating questions about trade-offs or alternative approaches.

📝 Enhancement Note: This section provides actionable advice for candidates, translating the job requirements into concrete preparation steps for the interview and portfolio review. The emphasis on "measurable results," "cross-functional collaboration," and "design process" is crucial for operations-focused roles.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI/UX design, prototyping, and collaboration. Expect to use it extensively for product interfaces and potentially marketing assets.

• Webflow: A key tool for designing and building marketing pages and potentially landing pages. Proficiency here is critical for translating marketing designs into functional web experiences.

• Adobe Creative Suite: Essential for graphic design, image editing, and asset creation, including Photoshop, Illustrator, and potentially After Effects for motion graphics.

Analytics & Reporting:

• While not explicitly a designer's tool, familiarity with how design impacts analytics is crucial. Understanding tools like Google Analytics, Mixpanel, or Amplitude to see how designs perform (e.g., conversion rates on landing pages, user flow engagement) will be beneficial. CRM & Automation:

• Understanding how marketing campaigns are managed (e.g., HubSpot, Marketo) and how design assets integrate into CRM or marketing automation workflows is advantageous for GTM collaboration.

📝 Enhancement Note: The raw input lists specific design tools. This section categorizes them and adds context about how designers interact with analytics and marketing automation tools in an operational capacity, emphasizing the data-driven aspect of the role and its impact on GTM operations.

👥 Team Culture & Values

Operations Values:

• Growth Mindset: A relentless drive to learn, adapt, and contribute to the company's rapid expansion. This means being open to new challenges and embracing change.

• Data-Driven Decision Making: Valuing insights derived from user behavior, market trends, and campaign performance to inform design choices and optimize outcomes.

• Collaboration & Transparency: Fostering an environment where open communication, constructive feedback, and cross-functional teamwork are paramount.

• Efficiency & Scalability: A focus on creating design solutions that are not only aesthetically pleasing and effective but also scalable and maintainable, supporting Venn's growth trajectory.

• Customer Centricity: A deep commitment to understanding and serving the needs of Canadian entrepreneurs, ensuring that design decisions consistently enhance the user experience.

Collaboration Style:

• Cross-Functional Integration: Design is not siloed; it's integrated into product development and marketing campaigns from the outset. Expect active participation in team meetings, brainstorming sessions, and project planning.

• Feedback Loops: A culture of constructive criticism and iterative design, where feedback from peers, stakeholders, and data is welcomed and acted upon.

• Shared Ownership: A sense of collective responsibility for the success of products and campaigns, where designers contribute to broader business goals beyond just visual execution.

📝 Enhancement Note: This section interprets the company's "fast-growing fintech" status and hybrid role requirements into specific values and collaboration styles that are critical for operational success in such an environment. It emphasizes how these values translate into daily work for a designer.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace & Ambiguity: Operating in a fast-growing startup means dealing with rapid changes, evolving priorities, and sometimes ambiguous project briefs. Adapting quickly and maintaining focus will be key.

• Balancing Product & Marketing: Effectively managing the demands and distinct requirements of both product design and marketing design simultaneously requires strong organizational skills and the ability to context-switch efficiently.

• Scaling Design Systems: As Venn grows, maintaining and expanding the design system to support new features and marketing initiatives will be an ongoing challenge, requiring strategic planning and execution.

• Data Interpretation: Translating performance data from analytics and A/B tests into actionable design improvements requires