Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Uniswap Labs

Location: New York, New York, United States

Job Type: FULL_TIME

Category: Brand Design / Marketing Operations

Date Posted: 2026-05-13

Experience Level: 5-10 Years

Remote Status: Hybrid (NYC-based with in-person collaboration required)

🚀 Role Summary

• Lead strategic brand design initiatives to elevate the Uniswap brand and its product suite, ensuring a cohesive and impactful visual identity across all touchpoints.

• Drive the end-to-end execution of medium to large-scale design projects, from conceptualization to final delivery, encompassing social campaigns, brand systems, microsites, and physical installations.

• Foster a culture of design innovation by integrating Generative AI (GenAI) tools into workflows to enhance creative output and operational efficiency within the design team.

• Act as a subject matter expert and mentor, guiding both internal team members and cross-functional stakeholders on design best practices, creative strategy, and brand consistency.

• Contribute to the growth of the design team by actively participating in the recruitment and onboarding of external contractors and agencies, ensuring alignment with brand objectives and quality standards.

📝 Enhancement Note: While the role is titled "Senior Brand Designer," its responsibilities—strategic collaboration, driving business impact, and mentoring—indicate a significant operational component. The emphasis on GenAI integration and leading projects end-to-end suggests a need for process optimization and efficient workflow management, aligning it with GTM and Marketing Operations functions.

📈 Primary Responsibilities

• Spearhead the development and execution of creative strategies for brand campaigns, product launches, and marketing initiatives, translating complex ideas into clear and compelling visual narratives.

• Define, evolve, and maintain the Uniswap brand's visual language, ensuring consistency and impact across all digital and physical platforms, including web applications, social media, and marketing collateral.

• Lead the design and implementation of brand systems, style guides, and asset libraries to empower internal teams and external partners with standardized design resources.

• Drive the adoption and effective utilization of GenAI tools within the design team's workflow to accelerate ideation, content creation, and asset generation, thereby improving overall operational efficiency.

• Manage and mentor junior designers, contractors, and agencies, providing constructive feedback, directing creative output, and ensuring project milestones are met within established timelines and budgets.

• Collaborate closely with Product, Engineering, Marketing, and Communications teams to ensure design solutions align with business objectives, user needs, and market trends.

• Conduct in-depth design reviews, providing and receiving critical feedback to elevate the quality of creative work and foster a culture of continuous improvement.

• Proactively research and stay abreast of emerging design trends, crypto market dynamics, and marketing best practices to inform and innovate brand strategies.

• Design and oversee the creation of assets for various media, including static graphics, dynamic animations, interactive elements, and physical buildouts, demonstrating versatility and a broad design skillset.

• Contribute to the recruitment process for design talent, including the evaluation of portfolios and candidate interviews, to build a high-performing and specialized design team.

📝 Enhancement Note: The responsibilities listed emphasize not just creative output but also strategic leadership, operational efficiency through AI integration, team management, and cross-functional collaboration. This suggests that candidates with experience in managing design operations, streamlining workflows, and demonstrating measurable business impact through design will be highly valued.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational background in Graphic Design, Visual Communications, or a related creative field is implied by the role's nature and the typical requirements for senior design positions.

Experience: 5+ years of progressive experience in brand design, with a proven track record of working across diverse media including static, dynamic, and interactive formats.

Required Skills:

• Strategic Brand Design Leadership: Ability to define and articulate creative strategy, lead end-to-end projects, and align design output with business and brand objectives.

• Visual Language Development: Expertise in creating and maintaining cohesive visual identities, ensuring brand consistency across all platforms.

• Proficiency in Design Software: Fluency in industry-standard tools such as Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Cross-Functional Collaboration: Demonstrated ability to work effectively with diverse teams (Product, Engineering, Marketing, Comms) to achieve common goals.

• Project Management: Capacity to manage multiple projects concurrently, from conception to completion, with strong organizational and time-management skills.

• Attention to Detail: Meticulous approach to design execution, ensuring high standards in typography, layout, and overall visual aesthetics.

• Adaptability & Problem-Solving: Ability to pivot quickly in response to new information, embrace constructive feedback, and proactively identify and solve complex design challenges.

• Crypto & dApp Familiarity: Understanding of the cryptocurrency landscape and experience using decentralized applications (dApps).

• Mentorship & Team Support: Experience in guiding and developing other designers, acting as a subject matter expert for the broader organization.

Preferred Skills:

• GenAI Integration: Experience and enthusiasm for integrating Generative AI tools into design workflows to boost efficiency and creativity.

• Marketing Design for Crypto: Specific experience designing marketing campaigns and collateral for cryptocurrency products or platforms.

• Animation & Motion Design: Skills in animation, motion graphics, or video editing to create dynamic and engaging visual content.

• Agency or Contractor Management: Experience leading and managing external design resources, including agencies and freelancers.

📝 Enhancement Note: The "Requirements" section implicitly suggests a need for operational proficiency beyond pure design skills. The emphasis on managing projects end-to-end, collaborating cross-functionally, and integrating new technologies like GenAI points to a candidate who can streamline processes and drive efficiency, which are core tenets of operations roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Project Case Studies: Showcase 3-5 comprehensive case studies detailing projects from initial brief and strategy development through to final execution and outcomes, highlighting your role and contributions.

• Brand System Development: Include examples of established or evolved brand systems, demonstrating your ability to create and maintain visual consistency across diverse applications.

• Cross-Functional Collaboration Examples: Illustrate instances where you partnered effectively with non-design teams (e.g., product, marketing) to achieve shared objectives, showcasing your ability to translate business needs into design solutions.

• Demonstration of Design Principles: Ensure your portfolio clearly exhibits strong command over typography, layout, color theory, and visual hierarchy across various media.

• Impact & Results Documentation: Quantify the impact of your design work whenever possible, using metrics related to engagement, conversion, brand perception, or operational efficiency improvements.

• GenAI Integration Examples (Preferred): If applicable, showcase how you've leveraged AI tools to enhance creative processes or outcomes.

Process Documentation:

• Workflow Design & Optimization: Present examples of how you have structured or improved design workflows to enhance efficiency, collaboration, and quality.

• System Implementation & Standards: Detail instances where you've developed or implemented design systems, style guides, or asset management processes to ensure consistency and scalability.

• Measurement & Performance Analysis: Demonstrate how you track and analyze the performance of design initiatives to inform future strategies and measure ROI.

📝 Enhancement Note: For a Senior Brand Designer role with operational undertones, a portfolio that demonstrates not just creative output but also process management, efficiency improvements (especially with GenAI), and measurable business impact is crucial. This section aims to guide candidates in presenting their experience in a way that highlights these operational strengths.

💵 Compensation & Benefits

Salary Range: $170,000 - $190,000 USD annually.

Explanation: This range is disclosed in accordance with New York City's Pay Transparency Law. It reflects the senior-level experience, specialized skills (including crypto familiarity and GenAI integration), and the company's standing in the tech/fintech industry, particularly within a high-cost-of-living area like New York City. Market research for Senior Brand Designers in major tech hubs like NYC typically places this role within this compensation band.

Benefits:

• Comprehensive Health Coverage: Company-paid medical, dental, and vision insurance for employees and their dependents.

• Wellness Programs: Access to wellness offerings, including a partnership with Equinox Fitness Clubs.

• Retirement Savings: 401(k) plan with a 4% employer contribution.

• Professional Development: Annual $1,500 education stipend for continuous learning and skill enhancement.

• Flexible Time Off: Unlimited and actively encouraged time off, promoting work-life balance.

• Parental Leave: Up to 16 weeks of paid parental leave.

• Home Office Support: Home office setup stipend for remote employees.

• On-Site Amenities: Daily lunches provided at the New York headquarters.

Working Hours: The role is designated as FULL_TIME, typically implying a standard 40-hour work week. However, given the dynamic nature of the crypto industry and the hybrid work arrangement, flexibility may be expected. The emphasis on unlimited time off suggests a focus on results and productivity rather than strict adherence to hours, while the NYC-based requirement indicates significant in-person collaboration time.

📝 Enhancement Note: The salary range is explicitly provided. The benefits listed are comprehensive and tailored to attract and retain talent in the competitive tech and crypto space, with specific perks like the Equinox partnership and education stipend adding significant value.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Decentralized Finance (DeFi) / Cryptocurrency. Uniswap Labs is a core contributor to the Uniswap Protocol, a leading Decentralized Exchange (DEX) with significant trading volume across multiple blockchains. This industry is characterized by rapid innovation, a strong community ethos, and a focus on decentralization and transparency.

Company Size: While not explicitly stated in the provided data, Uniswap Labs is a prominent player in the DeFi space, suggesting a growing team that balances the agility of a startup with the structured processes of a more established tech firm. The presence of a small, close-knit design team implies a collaborative and focused environment.

Founded: The founding date of Uniswap Labs is not explicitly provided, but the Uniswap Protocol itself launched in 2018. Uniswap Labs, as the core contributor, has been instrumental in its development and growth since then. This history imbues the company with a sense of pioneering spirit in the DeFi revolution.

Team Structure:

• Design Team: Described as "small, close-knit," indicating a highly collaborative and integrated unit where individual contributions have significant visibility and impact.

• Reporting Structure: Likely reports into a Head of Design or a Marketing/Comms lead, with the Senior Brand Designer acting as a lead on projects and a mentor.

• Cross-Functional Collaboration: Strong emphasis on working with Product, Engineering, Marketing, and Communications teams within Uniswap Labs.

Methodology:

• Data-Driven Design: The role requires designing with a focus on business outcomes, implying the use of data to inform creative decisions and measure impact.

• Agile & Iterative Processes: The fast-moving nature of the crypto industry and the mention of pivoting quickly suggest an agile approach to design and development.

• AI-Native Integration: A proactive push to integrate GenAI tools into workflows indicates a forward-thinking approach to leveraging technology for efficiency and innovation.

• Community-Centric Approach: As a core contributor to a decentralized protocol, there's an inherent focus on community needs and engagement.

Company Website: https://app.uniswap.org/

📝 Enhancement Note: The company context highlights Uniswap Labs' position at the forefront of DeFi. For a Senior Brand Designer, understanding this dynamic, community-driven, and rapidly evolving industry is key to creating relevant and impactful brand communications. The emphasis on AI integration suggests a company that embraces technological advancement.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior individual contributor, signifying a level of expertise and autonomy. It involves not only execution but also strategic input, project leadership, and mentorship. The scope extends beyond individual design tasks to influencing brand direction and operationalizing design processes, particularly through AI adoption.

Reporting Structure: The Senior Brand Designer will likely report to a Design Lead, Head of Design, or potentially a Marketing Director. They will work closely with peers across Product, Engineering, and Marketing departments, indicating a highly collaborative and matrixed operational environment.

Operations Impact: The role directly impacts revenue and business decisions by strengthening the Uniswap brand, driving user acquisition and retention through compelling design, and ensuring consistent brand messaging across all communication channels. Effective brand design is critical for building trust and credibility in the competitive crypto space, directly influencing market perception and adoption.

Growth Opportunities:

• Specialization & Leadership: Potential to deepen expertise in specific areas like DeFi branding, GenAI applications in design, or lead larger, more complex brand initiatives.

• Team Development: Opportunity to influence the growth and direction of the design team, potentially moving into a Design Lead or Managerial role in the future.

• Industry Influence: Contribute to shaping the visual identity of one of the most significant protocols in the decentralized finance ecosystem.

• Skill Expansion: Develop expertise in emerging technologies like AI within design, and gain experience in diverse project types from digital campaigns to physical installations.

• Cross-Functional Advancement: Leverage design leadership experience to transition into broader marketing strategy or operations roles within the company.

📝 Enhancement Note: The "Senior" title and associated responsibilities suggest a clear path for growth, not just in design execution but in operational leadership and strategic influence within the company. The opportunity to shape the brand in a rapidly evolving industry like DeFi offers significant career development potential.

🌐 Work Environment

Office Type: The role is based in New York City, with the description indicating a hybrid work model that requires in-person collaboration at the company's headquarters in SoHo. This suggests a modern office environment designed to foster collaboration and innovation.

Office Location(s): SoHo, New York City. This location is known for its vibrant atmosphere, creative energy, and accessibility.

Workspace Context:

• Collaborative Hub: The office serves as a central point for in-person collaboration, team meetings, brainstorming sessions, and workshops, fostering a strong sense of team cohesion.

• Technology & Tools: Access to industry-standard design software (Figma, Adobe Suite) and potentially cutting-edge AI tools for design. The company's focus on innovation suggests a well-equipped tech environment.

• Team Interaction: Opportunities for direct interaction with design colleagues, as well as cross-functional teams, facilitating knowledge sharing and integrated project execution. The provision of daily lunches further encourages informal team building and networking.

Work Schedule: While the role is full-time (implying ~40 hours/week), Uniswap Labs promotes unlimited and encouraged time off. This suggests a results-oriented culture where flexibility is valued, allowing individuals to manage their schedules effectively to meet project demands while maintaining work-life balance. The hybrid model necessitates presence in the office on certain days for collaborative activities.

📝 Enhancement Note: The hybrid nature of the role, combined with the emphasis on in-person collaboration and the vibrant NYC location, suggests a dynamic work environment. The provision of daily lunches points to a company culture that values team cohesion and informal interactions, which are important for operational synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the required skills and experience, particularly looking for strong brand design fundamentals and relevant project examples.

• Portfolio Presentation & Discussion: You will likely present your portfolio, focusing on key case studies that demonstrate your strategic thinking, end-to-end project ownership, and ability to drive business outcomes. Expect questions about your process, decision-making, and how you've integrated new technologies like GenAI.

• Cross-Functional Interviews: Interviews with members of other teams (e.g., Marketing, Product) to assess collaboration style, communication skills, and understanding of broader business objectives.

• Design Team/Leadership Interview: A conversation with design leadership or senior team members to evaluate your design philosophy, mentorship capabilities, and cultural fit within the team.

• Final Round: Potentially a discussion with senior leadership to finalize the decision, focusing on strategic alignment and overall impact potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your senior-level capabilities, strategic thinking, and impact. Prioritize projects that align with Uniswap's brand and the crypto industry.

• Tell a Story: For each case study, articulate the problem, your role, the strategy you developed, the design process, the solutions you implemented, and the measurable results achieved. Highlight your leadership and problem-solving approach.

• Show, Don't Just Tell: Use high-quality visuals, mockups, and prototypes. If possible, demonstrate how you've used GenAI or other efficiencies in your workflow.

• Quantify Impact: Whenever possible, include data points, metrics, or testimonials that demonstrate the success and business value of your design work.

• Address Collaboration: Be prepared to discuss how you've worked with cross-functional teams and managed feedback.

Challenge Preparation:

• Brand Exercise: You might be given a small, time-bound design challenge related to the Uniswap brand or a specific marketing initiative. Focus on strategic thinking, rapid ideation, and clear communication of your approach.

• Scenario-Based Questions: Prepare to answer questions about how you would handle specific design challenges, manage conflicting feedback, or integrate new tools into existing workflows.

• Industry Awareness: Be ready to discuss your understanding of the DeFi/crypto space, current design trends, and how you stay informed.

📝 Enhancement Note: The interview process emphasizes not only design skills but also strategic thinking, operational efficiency (especially with AI), and collaboration. Candidates should prepare to demonstrate how their design work directly contributes to business objectives and how they manage complex projects end-to-end.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and building design systems. Fluency is a must.

• Adobe Creative Suite: Proficiency in Photoshop, Illustrator, and InDesign for various design tasks (e.g., image editing, vector graphics, layout for print/digital).

• Generative AI Tools: Expected to leverage tools like Midjourney, DALL-E, Stable Diffusion, or similar for ideation, asset creation, and workflow enhancement. The company is actively driving AI integration.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core design function, but understanding how marketing automation platforms (e.g., HubSpot, Marketo) and CRMs (e.g., Salesforce) are used for campaign deployment can provide context for designing effective marketing assets.

📝 Enhancement Note: The explicit mention of Figma and Adobe Suite is critical. The strong emphasis on integrating GenAI tools is a key differentiator for this role, suggesting that familiarity and proactive experimentation with these technologies will be highly valued and is part of the operational expectation for the design team.

👥 Team Culture & Values

Operations Values:

• Innovation & Forward-Thinking: A proactive embrace of new technologies like GenAI and a drive to push the boundaries of what's possible in design and finance.

• Collaboration & Low Ego: Emphasis on teamwork, open communication, and a willingness to share ideas and receive constructive feedback without personal attachment.

• Impact-Driven: Focus on delivering design solutions that achieve tangible business outcomes, enhance user experience, and strengthen the Uniswap brand.

• Detail-Oriented Excellence: A commitment to high-quality execution, precision in design, and a meticulous approach to all creative output.

• Adaptability & Agility: The ability to respond quickly to market changes, new information, and evolving project requirements in a fast-paced industry.

Collaboration Style:

• Cross-Functional Synergy: Working closely with diverse teams, translating technical and business requirements into visually compelling designs, and ensuring alignment across departments.

• Constructive Feedback Loop: A culture of open design reviews where feedback is given and received constructively to elevate the quality of work.

• Knowledge Sharing & Mentorship: Encouraging the sharing of best practices, insights, and skills within the design team and across the organization.

📝 Enhancement Note: The values highlight a culture that is both creatively driven and operationally efficient. The emphasis on "low ego," "adaptability," and "impact-driven" design suggests a team that is focused on collective success and measurable results, a hallmark of effective operations teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Industry: Staying ahead of the curve in the fast-paced and complex cryptocurrency and DeFi space requires continuous learning and adaptation.

• Balancing Brand & Innovation: Effectively communicating complex financial products and decentralized concepts through design while maintaining a cutting-edge brand identity.

• AI Integration Scalability: Successfully embedding GenAI tools into established workflows and ensuring consistent quality and ethical use across various design projects.

• Cross-Functional Alignment: Navigating diverse stakeholder needs and ensuring design solutions meet the requirements of product, marketing, and technical teams.

Learning & Development Opportunities:

• DeFi & Crypto Expertise: Deepen understanding of blockchain technology, decentralized finance, and the Uniswap ecosystem.

• GenAI in Design Mastery: Become a leader in leveraging AI tools for creative problem-solving, workflow optimization, and innovative design outputs.

• Brand Strategy Leadership: Develop advanced skills in brand architecture, strategic communication, and global brand management.

• Mentorship & Team Building: Gain experience in leading and developing design talent, contributing to organizational growth.

• Industry Exposure: Potential to attend industry conferences, workshops, and events relevant to design, crypto, and marketing.

📝 Enhancement Note: The challenges presented are typical for a senior role in a cutting-edge industry. The growth opportunities are substantial, focusing on specialized knowledge in DeFi and AI, leadership development, and strategic brand building, offering a compelling career trajectory for ambitious operations-minded designers.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a significant brand design project from strategy to execution. What were the key challenges, and how did you measure its success?" (Focus on your process, problem-solving, and impact).

• "How would you approach developing a visual identity for a new DeFi product that needs to appeal to both crypto-native users and traditional finance professionals?" (Showcase your strategic thinking and understanding of target audiences).

Company & Culture Questions:

• "What excites you about Uniswap and the DeFi space? How do you see brand design playing a role in its growth?" (Show your passion and industry understanding).

• "Describe a situation where you had to manage conflicting feedback from multiple stakeholders. How did you navigate it, and what was the outcome?" (Assess your collaboration and conflict resolution skills).

Portfolio Presentation Strategy:

• Lead with Impact: Start with your most impactful projects that demonstrate senior-level strategic thinking and measurable results.

• Narrate Your Process: Clearly articulate the "why" behind your design decisions, showcasing your problem-solving approach and understanding of business objectives.

• Highlight Collaboration: Be ready to discuss how you worked with cross-functional teams, managed feedback, and contributed to team success.

• Showcase AI Integration (If Applicable): If you have examples, walk through how AI tools enhanced your workflow or creative output.

• Tailor to Uniswap: Connect your experience and portfolio pieces to Uniswap's mission, brand, and the challenges of the DeFi industry.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also strategic thinking, operational efficiency, leadership potential, and a strong understanding of the crypto/DeFi landscape, aligning with the operational demands of the role.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application, including your resume and a link to your online portfolio, through the provided Ashby application link.

• Portfolio Customization: Tailor your portfolio to highlight 3-5 key projects that demonstrate strategic brand design, end-to-end project leadership, and measurable impact, with a preference for crypto-related or technologically innovative work.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of experience, proficiency in Figma and Adobe Suite, familiarity with crypto/dapps, and any experience with GenAI integration or managing design projects. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on your strategic process, problem-solving approach, collaboration skills, and how your work drives business outcomes. Be ready to discuss your experience with AI tools and the DeFi industry.

• Company Research: Thoroughly research Uniswap Labs, the Uniswap Protocol, and the current state of the DeFi market. Understand their mission, values, and recent developments to articulate your interest and how you can contribute effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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