Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Pomelo Care

Location: New York, NY, United States

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: April 29, 2026

Experience Level: 5-10 years

Remote Status: Remote OK

🚀 Role Summary

• Drive brand storytelling and elevate visual communications across all owned and paid marketing channels.

• Conceptualize and execute innovative design solutions that build brand equity and support campaign initiatives.

• Collaborate closely with cross-functional teams, including Marketing, Product, and Growth, to deliver impactful creative strategies.

• Maintain brand consistency and quality across diverse touchpoints, from digital experiences to performance marketing and social media content.

• Champion groundbreaking creative execution and strategic design thinking within a fast-paced, feedback-forward environment.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer within a mission-driven healthcare startup. The emphasis is on strategic brand building, creative execution across multiple channels, and cross-functional collaboration. The ideal candidate will be a proactive, organized, and collaborative designer capable of driving projects from concept to completion and contributing to the overall evolution of the Pomelo Care brand.

📈 Primary Responsibilities

• Conceptualize and execute strategic, intuitive, and creative design solutions for evergreen marketing and campaign initiatives.

• Collaborate with copywriters and designers to deliver high-quality design work that meets brief requirements and maintains brand consistency at scale.

• Manage projects through the entire design lifecycle: from creative concepting and iteration of mockups to the creation of visual guidelines, production, vendor feedback, asset finalization, and production files.

• Work collaboratively with Brand and Marketing team members to execute creative solutions within allocated time and budget constraints.

• Partner with and present creative solutions to key cross-functional stakeholders (Product, Marketing, Growth) and internal Brand team members to achieve business objectives and delight customers.

• Contribute to the evolution of the Pomelo Care brand by exploring unique ideas, innovative production processes, and novel approaches.

• Ensure thoughtful visual consistency and high craftsmanship across various work areas by proactively resolving ambiguity, sharing progress, providing constructive critique, and collaborating effectively.

• Stay informed about industry trends and cultural moments to inspire creative brand expression and innovative design approaches.

📝 Enhancement Note: The primary responsibilities highlight a hands-on design role with significant strategic input. The emphasis on managing projects from concept to completion, collaborating with diverse stakeholders, and contributing to brand evolution suggests a need for strong project management, communication, and strategic thinking skills alongside core design execution capabilities.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio demonstrating a deep understanding of design principles is paramount.

Experience: 6+ years of experience in related design roles, preferably at agencies, studios, or in-house environments.

Required Skills:

• A robust portfolio showcasing strong conceptual and technical design skills across a range of deliverables.

• Technical 2D animation expertise.

• Fluency with the Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).

• Fluency with Figma for collaborative design and prototyping.

• Proficiency in After Effects and other applicable motion graphics software.

• Experience creating compelling visuals for diverse brand touchpoints, including digital experiences, performance marketing channels, social media content, and out-of-home advertising.

• Strong command of core design fundamentals: typography, composition, color theory, and brand guidelines.

• Exceptional attention to detail and commitment to consistency.

• Experience providing creative partnership to illustration and motion graphics production vendors (pre and post-production).

• Demonstrated proactivity, clear communication, and problem-solving abilities.

• Ability to anticipate questions, independently assess solutions, and think critically and creatively.

• Supremely organized with stellar time-management skills.

• Confident and collaborative creator capable of inspiring team cohesion towards common goals.

• High level of initiative, attention to detail, and follow-through, executed with high craftsmanship.

Preferred Skills:

• Experience within the healthcare or technology industry.

• Familiarity with A/B testing principles for design optimization.

• Experience with user experience (UX) design principles.

📝 Enhancement Note: The requirements emphasize a blend of technical design proficiency, strategic thinking, and collaborative soft skills. The inclusion of "technical 2D animation expertise" and fluency in After Effects points to a need for strong motion design capabilities. The "6+ years" experience level, coupled with the responsibilities, suggests this role is for an established designer ready to take on significant ownership and strategic input.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a wide range of design projects, with a strong emphasis on visual communication and brand storytelling.

• Specific examples of 2D animation and motion graphics execution using After Effects.

• Case studies showcasing the entire design process from initial concept to final production, highlighting problem-solving and strategic thinking.

• Demonstrations of design work across various channels, including digital, performance marketing, social media, and potentially OOH.

• Examples of how brand guidelines were developed, applied, and maintained consistently across projects.

Process Documentation:

• Showcase of how projects are managed from creative brief to final delivery, including iteration and feedback loops.

• Examples of workflow design for campaign initiatives and evergreen marketing assets.

• Documentation or case studies illustrating problem-solving within a fast-paced, feedback-driven environment.

• Demonstrations of how strategic and cultural insights informed design decisions.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evidence of conceptual thinking, technical skill, and process management. Candidates should highlight their ability to navigate complex projects and demonstrate tangible brand impact through their work. The emphasis on "technical 2D animation expertise" means motion design examples are particularly important.

💵 Compensation & Benefits

Salary Range: $145,000 - $155,000 annually.

Benefits:

• Competitive healthcare benefits.

• Generous equity compensation.

• Unlimited vacation policy.

• Membership in the First Round Network (access to events, guides, Q&A, and mentorship opportunities).

Working Hours: A standard full-time work week is implied, likely around 40 hours. Flexibility is expected given the fast-paced startup environment and remote work option.

📝 Enhancement Note: The salary range is clearly stated for New York City, Colorado, and California, with an acknowledgement that final pay decisions depend on various factors including experience, skills, and location. The benefits package is attractive, particularly the equity and the unique First Round Network membership, indicating Pomelo Care's investment in employee growth and well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology (specifically, virtual medical practice for women and children).

Company Size: Pomelo Care is a startup, described as "fast-moving, well-funded." Specific employee count isn't provided, but the context suggests a growing, dynamic organization.

Founded: Not explicitly stated, but the description positions it as an established yet agile startup.

Team Structure:

• The Senior Brand Designer will be part of an in-house creative team.

• This role requires significant cross-functional collaboration with Product, Marketing, and Growth teams.

Methodology:

• Emphasis on a "high-touch, technology-driven platform" for patient care.

• Data-driven approach to "identify risks early and deliver deeply personalized, 24/7 virtual care."

• A "feedback-forward" creative environment where collaboration and iteration are key.

• Mission-driven focus on improving outcomes for mothers and babies.

Company Website: https://www.pomelocare.com/

📝 Enhancement Note: Pomelo Care operates in the innovative healthcare sector, leveraging technology to provide comprehensive virtual care. The company culture appears to be fast-paced, mission-oriented, and highly collaborative, with a strong emphasis on patient-centered care and continuous improvement. The creative team operates within this dynamic environment, requiring adaptability and strong communication skills.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role within the Creative/Brand function. It signifies a high degree of autonomy, strategic input, and responsibility for delivering significant brand assets and campaigns.

Reporting Structure: The role reports into the creative leadership within Pomelo Care, likely a Creative Director or Head of Brand. It involves close collaboration with peer designers and cross-functional partners.

Operations Impact: The Senior Brand Designer is crucial in shaping Pomelo Care's brand perception, visual identity, and market presence. Their work directly influences brand equity, customer engagement, and the effectiveness of marketing and growth initiatives.

Growth Opportunities:

• Skill Development: Opportunity to deepen expertise in 2D animation, motion graphics, and digital/performance marketing design within a rapidly evolving healthcare tech landscape.

• Strategic Contribution: Influence the strategic direction of the brand and contribute to the development of impactful creative campaigns.

• Leadership Potential: As a senior member, there's potential for mentorship of junior designers and increased ownership over key brand initiatives, potentially leading to Associate Creative Director or similar roles.

• Industry Exposure: Gain experience in a mission-driven startup environment, contributing to a company focused on improving health outcomes.

📝 Enhancement Note: This senior role offers significant opportunities for professional growth beyond core design execution. The ability to influence brand strategy, develop advanced motion graphics skills, and contribute to a mission-driven company makes it an attractive position for experienced designers looking for impact and development.

🌐 Work Environment

Office Type: The role is designated as "Remote OK" within the United States. While there may be a physical office, remote work is a primary offering.

Office Location(s): While the primary derived location is New York, NY, the "Remote OK" status suggests candidates from other US locations may be considered. The company is headquartered in the US.

Workspace Context:

• Remote Collaboration: Expect a highly collaborative remote environment, necessitating strong digital communication and project management tools.

• Tools and Technology: Access to industry-standard design software (Adobe Creative Suite, Figma, After Effects) is essential and likely provided or supported by the company.

• Team Interaction: Frequent interaction with the creative team, marketing, product, and growth departments via virtual meetings and collaboration platforms.

Work Schedule: Standard full-time hours are expected, with the flexibility afforded by remote work. The fast-paced nature of a startup may require adaptability and occasional longer hours during critical project phases.

📝 Enhancement Note: The remote work option provides flexibility, but success in this role will depend on strong self-management, proactive communication, and the ability to effectively collaborate virtually. Candidates should be comfortable navigating a dynamic startup environment remotely.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with role requirements.

• Portfolio Presentation: A dedicated session where candidates present their portfolio, discussing key projects, their role, design process, and outcomes. Expect questions about conceptual thinking, problem-solving, and technical execution (especially motion graphics).

• Cross-functional Interviews: Meetings with key stakeholders from Marketing, Product, and Growth to assess collaboration style, strategic thinking, and understanding of business objectives.

• Creative/Team Interview: Discussion with the creative leadership and potential team members to evaluate cultural fit, creative approach, and ability to thrive in a feedback-forward environment.

• Final Round: Likely involves a more in-depth discussion on strategic vision, leadership potential, and alignment with company mission.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 strong projects that best showcase your conceptual abilities, technical skills (especially motion graphics), and experience across various channels.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges faced, your design process, key decisions made, and the measurable results or impact.

• Highlight Motion Graphics: Dedicate specific examples or a section to your 2D animation and After Effects work, demonstrating technical proficiency and creative application.

• Showcase Process: Emphasize your design workflow, how you iterate, collaborate, and incorporate feedback. Visuals of mood boards, sketches, wireframes, and early concepts can be effective.

• Quantify Impact: Where possible, use data or metrics to demonstrate the effectiveness of your designs (e.g., engagement rates, conversion improvements, brand awareness lift).

• Tailor to Pomelo: Research Pomelo Care's brand and mission. If possible, include a small speculative piece or explain how your skills would specifically benefit their brand evolution.

Challenge Preparation:

• Be prepared for a potential design challenge, which might involve a brief to create a specific asset or campaign concept.

• Practice articulating your design rationale clearly and concisely, especially under time constraints.

• Think about how to balance creative innovation with business objectives and brand consistency.

• Prepare questions for the interviewers about the team, company culture, strategic priorities, and current design challenges.

📝 Enhancement Note: The interview process will heavily rely on the candidate's portfolio. Candidates should be ready to not only showcase their work but also articulate the strategic thinking, process, and impact behind each project. The emphasis on motion graphics means specific attention should be paid to demonstrating these skills.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, illustration, and image manipulation (Photoshop, Illustrator, InDesign).

• Figma: Critical for collaborative design, prototyping, and UI/UX related tasks.

• After Effects: Required for 2D animation, motion graphics, and video post-production.

• Other Motion Software: Potentially other industry-standard tools for animation and motion graphics.

Analytics & Reporting: While not a primary responsibility, understanding how design impacts performance metrics (e.g., via Google Analytics, social media analytics, marketing automation platforms) is beneficial.

CRM & Automation: Familiarity with how creative assets are deployed through marketing automation or CRM systems might be advantageous.

📝 Enhancement Note: Proficiency in Adobe Creative Suite, Figma, and especially After Effects is non-negotiable for this role. The company relies on these tools for all aspects of visual brand development and campaign execution.

👥 Team Culture & Values

Operations Values:

• Patient-Centricity: A core value driving all aspects of the company, including how the brand communicates empathy and care.

• Innovation & Technology: Leveraging cutting-edge technology to improve healthcare outcomes and patient experience.

• Collaboration & Feedback: A "feedback-forward" culture that encourages open communication, constructive criticism, and iterative improvement.

• Data-Driven Decision Making: Using data to understand patient needs, identify risks, and measure impact.

• High Craftsmanship: A commitment to quality and excellence in all outputs, including design.

Collaboration Style:

• Highly collaborative, with frequent interaction across design, marketing, product, and growth functions.

• Emphasis on open communication, sharing progress, and providing constructive critique.

• Proactive engagement with stakeholders to ensure design solutions align with business objectives.

• Ability to work effectively in a fast-paced, dynamic environment with rapidly changing priorities.

📝 Enhancement Note: The company culture values innovation, patient care, and collaborative problem-solving. The creative team is expected to be proactive, adaptable, and skilled at communicating their ideas and incorporating feedback from various departments.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The fast-paced startup environment requires delivering high-quality creative assets quickly, necessitating efficient workflows and strong time management.

• Cross-functional Alignment: Ensuring design vision aligns with diverse stakeholder needs (Product, Marketing, Growth) and business objectives.

• Brand Evolution: Contributing to the ongoing development and refinement of a brand in a competitive and sensitive industry like healthcare.

• Remote Collaboration: Maintaining strong team cohesion and effective communication in a remote work setting.

Learning & Development Opportunities:

• Advanced Motion Graphics: Deepen expertise in After Effects and explore new animation techniques.

• Brand Strategy: Gain exposure to and influence brand strategy development in a growing company.

• Industry Expertise: Develop a deeper understanding of the healthcare technology sector and its unique design challenges.

• Cross-functional Exposure: Learn about product development, marketing strategies, and growth hacking from other departments.

📝 Enhancement Note: This role presents opportunities to tackle complex design challenges within a meaningful industry, offering significant scope for professional development and strategic impact. The ability to navigate ambiguity and drive projects independently will be key to overcoming challenges.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance competing priorities from different stakeholders on a design project. How did you manage it and what was the outcome?" (Focus on communication, negotiation, and problem-solving.)

• "How do you approach translating complex information or abstract concepts into clear and compelling visual communications?" (Highlight your conceptual process and storytelling abilities.)

• "Walk us through a project where you had to develop or significantly evolve a brand's visual identity. What was your process and what were the key learnings?" (Emphasize strategic thinking and brand consistency.)

Company & Culture Questions:

• "What interests you about Pomelo Care's mission and the healthcare technology space?" (Research the company's mission and recent developments.)

• "How do you approach receiving and giving constructive feedback in a design environment?" (Demonstrate your openness to iteration and collaborative spirit.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps chronologically or by project type, clearly stating the objective, your role, and the outcome for each.

• Narrative: Weave a compelling story for each project, focusing on the problem, your solution, and the impact. Use the STAR method (Situation, Task, Action, Result) where applicable.

• Visuals: Ensure your visuals are high-quality and clearly showcase your design execution. For motion graphics, provide links or embedded videos.

• Technical Deep Dive: Be ready to discuss the technical aspects of your work, especially regarding After Effects, Figma, and the Adobe Suite, and how you leverage these tools effectively.

• Engagement: Make it interactive. Encourage questions throughout or at specific points, and be prepared to discuss alternative approaches or challenges.

📝 Enhancement Note: Interview preparation should focus on articulating your process, strategic thinking, and collaborative approach, backed by strong portfolio examples. Demonstrating comfort with motion graphics, adaptability, and a genuine interest in Pomelo Care's mission will be critical.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the official Pomelo Care careers page or the provided application link.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest conceptual work, technical motion graphics skills (After Effects), and examples of design across digital, performance marketing, and social media channels. Ensure case studies clearly articulate your process and impact.

• Resume Optimization: Tailor your resume to highlight your 6+ years of relevant experience, proficiency with Adobe Creative Suite, Figma, and After Effects, and any experience in fast-paced or mission-driven environments. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design rationale, process, and collaborative approach. Prepare specific examples for behavioral questions and familiarize yourself with Pomelo Care's brand and mission.

• Company Research: Thoroughly research Pomelo Care's services, target audience, and brand identity. Understand their mission and how design contributes to their patient-centered approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.