Senior Web Designer

📍 Job Overview

Job Title: Senior Web Designer

Company: DotYeti Design

Location: Lagos, Nigeria

Job Type: Full-time

Category: Creative & Design / Web Development / Marketing Operations

Date Posted: June 03, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Lead the strategic design direction for web and application interfaces, focusing on enhancing user experience (UX) and driving conversion rate optimization (CRO).

• Develop visually compelling digital assets, including landing pages, email marketing templates, and app interfaces, ensuring brand consistency and effectiveness.

• Collaborate closely with cross-functional teams, including sales, marketing, and development, to translate business objectives into user-centric design solutions.

• Provide expert guidance on design best practices, responsive layouts, and the integration of user feedback to refine digital products.

• Champion a data-driven approach to design, utilizing analytics and user insights to inform iterative improvements and maximize engagement.

📝 Enhancement Note: While the title is "Senior Web Designer," the responsibilities and required skills strongly indicate a role that bridges design and operations, particularly in marketing operations and GTM strategy. The emphasis on conversion optimization, email marketing design, and cross-functional collaboration with sales and marketing teams positions this as a critical function for driving business growth. The role requires a blend of creative talent and a strategic, operations-minded approach to digital product development.

📈 Primary Responsibilities

• Spearhead the conceptualization and strategic development of high-level design projects for web and mobile applications, setting the creative vision.

• Design and refine user interfaces for product websites, dedicated landing pages, and engaging email marketing campaigns, ensuring aesthetic appeal and functional clarity.

• Provide strategic insights and recommendations on UX/UI best practices, conversion-focused design principles, and responsive design techniques to enhance digital product performance.

• Effectively present design concepts, user flows, and strategic rationale to internal stakeholders, including sales and marketing leadership, ensuring alignment with brand identity and business goals.

• Proactively manage the iterative design process, incorporating feedback from stakeholders and user testing to continuously improve design quality and effectiveness.

• Foster strong collaborative relationships with development, marketing, and publishing teams to ensure the seamless execution and deployment of design initiatives.

• Develop and maintain a library of design assets, components, and style guides to ensure consistency across all digital platforms and marketing materials.

• Analyze user behavior data and A/B testing results to inform design decisions and optimize user journeys for lead generation and customer acquisition.

📝 Enhancement Note: The responsibility of "Strategic Optimization" and "Provide strategic guidance on design best practices, UX/UI optimization, and conversion-focused design" directly aligns with revenue operations and marketing operations functions. This indicates a need for the candidate to not only be a skilled designer but also to understand how design impacts business metrics and customer acquisition funnels.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong educational background in Graphic Design, Human-Computer Interaction (HCI), Digital Media, or a related field is highly advantageous.

Experience:

• A minimum of 5-10 years of progressive experience in web design, with a significant focus on digital product interfaces, landing pages, and email marketing campaigns.

Required Skills:

• Extensive proficiency in industry-standard design software, including Figma, Adobe Illustrator, and Adobe Photoshop.

• Deep understanding of email marketing design principles, including responsive layouts, email client compatibility, deliverability best practices, and conversion optimization strategies.

• Strong grasp of User Experience (UX) and User Interface (UI) design principles, with a proven ability to create intuitive and engaging user flows.

• Expertise in designing high-converting landing pages and web experiences optimized for lead generation and customer acquisition.

• Excellent communication, presentation, and storytelling skills, with the ability to articulate design decisions and strategic rationale to diverse audiences.

• Proven ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet tight deadlines in a fast-paced environment.

Preferred Skills:

• Previous experience working within a startup environment or a fast-paced design agency, handling diverse client needs.

• Demonstrated experience in designing and optimizing high-converting email marketing campaigns that drive measurable business results.

• Familiarity with HTML/CSS, particularly for email template customization and understanding of front-end development constraints.

• Experience designing for a range of clients, from MSMEs to large enterprises, showcasing adaptability and broad design application.

• Familiarity with A/B testing methodologies and data analysis for design optimization.

📝 Enhancement Note: The requirement for "extensive experience in web and email design, with a strong portfolio showcasing landing pages, email marketing assets, and app interfaces" and "deep expertise in design software and technologies (Figma, Illustrator, Photoshop)" are core design competencies. However, the emphasis on "strategic guidance on design best practices, UX/UI optimization, and conversion-focused design for web and email campaigns" introduces a crucial operations-oriented aspect, requiring candidates to think beyond aesthetics and focus on measurable business outcomes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a minimum of 5-10 years of professional design work, with a strong emphasis on web design, landing pages, and email marketing campaigns.

• Showcase a diverse range of projects, including app interfaces, digital illustrations, and other graphical assets, highlighting versatility.

• Include case studies that detail the design process, problem-solving approach, user-centric considerations, and the impact of the design on business objectives (e.g., conversion rates, user engagement).

• Highlight examples of UX/UI optimization efforts and how design decisions contributed to improved user experience and conversion metrics.

Process Documentation:

• Ability to articulate the design process followed for key projects, from initial brief and research to final execution and iteration.

• Demonstrate an understanding of how design processes integrate with broader marketing and sales operations workflows.

• Showcase how user feedback and performance data (e.g., A/B test results, analytics) were incorporated into iterative design improvements.

• Provide examples of how design standards and best practices were established and maintained across projects.

📝 Enhancement Note: For a senior role with a focus on conversion and optimization, a portfolio is critical. It should not just display aesthetics but also strategic thinking. The emphasis on "conversion-focused design," "UX/UI optimization," and "strategic guidance" means the portfolio must clearly articulate how design decisions directly contributed to business goals, making it a key differentiator for operations-minded candidates.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: ₦8,000,000 - ₦15,000,000 per annum.

• Rationale: This estimate is based on industry benchmarks for Senior Web Designers in Lagos, Nigeria, considering the experience level (5-10 years), the specialized skills (UX/UI, CRO, email marketing), and the fully remote nature of the role which often allows for competitive compensation. The range accounts for variations in experience, portfolio strength, and specific skill set alignment with DotYeti Design's needs. Research sources include local job boards, salary aggregator sites (e.g., SalaryExplorer, Glassdoor where available for Nigeria), and industry reports on digital design salaries in major African economic hubs.

Benefits:

• Fully Remote Work: Enjoy the flexibility and autonomy of working from any location.

• Generous Paid Time Off (PTO): Ample leave days to ensure work-life balance and personal well-being.

• Mental Health Leave: Dedicated time off to support mental health and prevent burnout.

• Comprehensive Health Coverage: Medical insurance for employees, potentially including dependents, covering various healthcare needs.

• Equipment Allowance: A financial stipend provided to help equip a home office setup, ensuring productivity and comfort.

• Competitive Compensation: A strong base salary with potential for yearly salary increases and surprise raises, reflecting performance and company growth.

• Professional Growth Opportunities: Access to learning resources, mentorship, and advancement within a talented and collaborative team.

Working Hours:

• 40 hours per week, with flexibility required to accommodate various time zones and project needs, especially when collaborating with international teams or clients. This flexibility might involve occasional early morning or late evening work, aligning with the "Important Note" about flexible working hours.

📝 Enhancement Note: The salary range is an estimate based on the provided location (Lagos, Nigeria), experience level (5-10 years), and the nature of the role (Senior Web Designer with CRO/UX focus). The specified benefits are directly extracted from the job description. The "flexibility with working hours" is interpreted as needing to align with broader team or client needs, which is common in remote roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Design Services / Digital Marketing

Company Size: The company size is not explicitly stated, but the nature of a design agency often implies a team that can range from 20-100 employees, allowing for specialized roles while maintaining a collaborative atmosphere. The mention of handling requests for "diverse clients (MSMEs, large enterprises)" suggests a scalable operation.

Founded: DotYeti Design's founding date is not provided, but its focus on modern web and app design, coupled with a remote-first approach, suggests a company that is likely established in recent years, embracing contemporary business models.

Team Structure:

• The design team likely operates with a Senior Web Designer at a leadership level, potentially overseeing junior designers or contributing as a senior individual contributor.

• Close collaboration is expected with Sales and Marketing teams, indicating a GTM (Go-To-Market) focused structure where design directly supports business development and lead generation efforts.

Methodology:

• Data-Driven Design: Emphasis on UX/UI optimization and conversion-focused design implies a methodology that relies on user analytics, A/B testing, and performance metrics to inform design decisions.

• Iterative Development: The process involves implementing feedback and iterating on designs, suggesting an agile or agile-like approach to design and development.

• Collaborative Workflow: Strong emphasis on working closely with other departments highlights a collaborative methodology where design is integrated into broader business strategies.

Company Website: https://dotyeti.com/ (Inferred from domain)

📝 Enhancement Note: The company culture is characterized by a blend of creative excellence and business-oriented results. The emphasis on collaboration with sales and marketing, along with conversion optimization, suggests a GTM-aligned culture where design is a strategic driver of revenue, not just an aesthetic component.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Web Designer, signifying an individual contributor role with significant leadership and strategic influence within the design function. It requires not only technical design expertise but also the ability to guide projects, mentor others (implicitly), and contribute to high-level design strategy and GTM initiatives. The role bridges creative design with business operations by focusing on conversion and user experience that directly impacts revenue.

Reporting Structure: The Senior Web Designer will likely report to a Design Lead, Creative Director, or a Head of Marketing/Product, depending on DotYeti Design's internal structure. They will collaborate closely with Sales and Marketing teams, suggesting a matrixed reporting or strong dotted-line relationship for project-specific work.

Operations Impact: The Senior Web Designer's impact is directly tied to enhancing user experience and driving customer growth through visually stunning and effective web and app designs. This role is crucial for improving conversion rates on landing pages, optimizing email campaign performance, and ensuring a seamless user journey from initial touchpoint to customer acquisition. Their work directly influences lead generation, customer engagement, and brand perception, all of which are key operational metrics for growth.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead Designer, Art Director, or Head of Design role, managing larger teams and strategic design initiatives.

• Specialization: Deepen expertise in specific areas like Conversion Rate Optimization (CRO), User Experience (UX) research, or advanced email marketing design.

• Cross-functional Advancement: Opportunity to transition into roles with broader GTM responsibilities, such as Product Marketing, Growth Marketing, or even UX Strategy roles, leveraging design insights.

• Mentorship: Develop leadership skills by mentoring junior designers and contributing to the team's overall skill development.

📝 Enhancement Note: The "Senior" title combined with responsibilities like "Lead and collaborate on high-level project concepts and strategy" and "Provide strategic guidance on design best practices, UX/UI optimization, and conversion-focused design" clearly indicates a growth path beyond a standard design role, leaning into strategic operations and GTM impact.

🌐 Work Environment

Office Type: Fully Remote. This means employees work from their own home offices, offering significant flexibility and autonomy.

Office Location(s): While the role is fully remote, the primary location specified is Lagos, Nigeria. This suggests that while the work is remote, the company may have a strong operational or legal presence in Lagos, or it's a key talent hub for them.

Workspace Context:

• Flexibility & Autonomy: Employees have the freedom to design their workspace and manage their daily schedules within the 40-hour work week and required flexibility.

• Digital Collaboration Tools: The remote nature necessitates reliance on digital collaboration platforms (e.g., Slack, Zoom, project management tools) for seamless communication and teamwork.

• Equipment Support: The provision of an "Equipment Allowance" ensures that remote employees have the necessary tools and technology to perform their roles effectively and maintain productivity.

• Team Interaction: While physically distant, the company likely fosters team cohesion through virtual meetings, social events, and open communication channels to maintain a connected and collaborative environment.

Work Schedule:

• Standard 40 hours per week.

• Requires flexibility to accommodate varying time zones and project demands. This means occasional adjustments to the typical 9-5 schedule might be necessary to align with team members, stakeholders, or clients in different regions.

📝 Enhancement Note: The fully remote nature with an equipment allowance is a significant perk for operations professionals who value flexibility and require a well-equipped home office to maintain productivity and efficiency in their design and analytical tasks.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Interview: A preliminary screening call to assess basic qualifications, cultural fit, and understanding of the role's core responsibilities. Be prepared to briefly discuss your experience and interest.

• Assessment: A practical design challenge or take-home assignment designed to evaluate your skills in Figma, Illustrator, Photoshop, and your ability to apply UX/UI and conversion optimization principles. This is a critical step to showcase your problem-solving and design execution capabilities.

• Final Interview: A more in-depth discussion, likely with senior leadership or key stakeholders from design, marketing, and sales. This interview will focus on your strategic thinking, project leadership experience, and how you approach complex design challenges with a business impact.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best align with the job description's emphasis on web design, landing pages, email marketing, UX/UI optimization, and conversion-focused design.

• Showcase the "Why": For each project, clearly articulate the business problem or objective, your role and approach, the design solutions implemented, and the measurable outcomes (e.g., increased conversion rates, improved engagement metrics, positive user feedback). Use data and metrics wherever possible.

• Highlight Process: Detail your design process, including how you gathered requirements, conducted research, iterated on designs, and collaborated with teams. Demonstrate your understanding of the full design lifecycle.

• Tool Proficiency: Ensure your portfolio clearly demonstrates expertise with Figma, Illustrator, and Photoshop. Mention any experience with HTML/CSS for email customization if applicable.

• Tailor to DotYeti: Research DotYeti Design's existing work and client base. If possible, tailor your presentation or select projects that resonate with their typical client needs or aesthetic.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the requirements of the assessment. Identify the key objectives and constraints.

• Prioritize UX/CRO: Focus your efforts on demonstrating strong UX/UI principles and a clear strategy for conversion optimization. Show how your design decisions will drive business results.

• Time Management: Allocate your time effectively to complete the assessment within the given deadline. Focus on delivering a polished, well-thought-out solution rather than an overly complex one.

• Presentation Readiness: Be prepared to present your assessment work, explaining your rationale, design choices, and any assumptions made. Practice articulating your thought process clearly and concisely.

📝 Enhancement Note: The interview process emphasizes practical skills (assessment) and strategic thinking (final interview). A strong portfolio that highlights conversion optimization and cross-functional collaboration will be key for candidates aiming to demonstrate their operations-minded design capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expected to be the primary tool for wireframing, prototyping, and UI design. Proficiency in collaborative features and component-based design is crucial.

• Adobe Illustrator: Essential for creating vector graphics, icons, illustrations, and logos.

• Adobe Photoshop: Necessary for image editing, manipulation, and creating raster-based assets.

Analytics & Reporting:

• Google Analytics / Similar: While not a direct design tool, understanding how to interpret analytics data to inform design decisions and measure the impact of design changes is highly beneficial.

• A/B Testing Platforms (e.g., Optimizely, VWO): Familiarity with platforms used for testing design variations and measuring their performance in terms of conversion rates.

CRM & Automation:

• Email Marketing Platforms (e.g., Mailchimp, HubSpot, SendGrid): Experience designing and implementing responsive email templates within these platforms is a key requirement, particularly for understanding deliverability and campaign performance.

• Project Management Tools (e.g., Asana, Trello, Jira): Proficiency in using these tools for managing design workflows, tracking progress, and collaborating with cross-functional teams.

📝 Enhancement Note: The core tools listed (Figma, Illustrator, Photoshop) are standard for web designers. However, the inclusion of "conversion-focused design," "email marketing design principles," and the implied need to analyze results suggests a technology stack that also includes analytics and email marketing platforms, bridging design with marketing operations.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Design choices are informed by user data, analytics, and conversion metrics, moving beyond subjective preferences.

• Customer-Centricity: A strong focus on understanding user needs and creating intuitive, effective experiences that drive engagement and satisfaction.

• Collaboration & Communication: Fostering an environment where open communication and teamwork across departments (design, sales, marketing, development) are paramount for project success.

• Efficiency & Optimization: Valuing processes and designs that are efficient, scalable, and continuously optimized for better performance and business impact.

• Innovation & Adaptability: Encouraging creative problem-solving and staying abreast of the latest design trends and technologies to deliver cutting-edge solutions.

Collaboration Style:

• Cross-functional Integration: Actively participating in discussions and projects involving sales, marketing, and development teams to ensure design aligns with broader business objectives and technical capabilities.

• Feedback Loop: Embracing a culture of constructive feedback, both giving and receiving, to refine designs and improve team processes.

• Shared Ownership: Promoting a sense of shared responsibility for project outcomes, where design is seen as an integral part of the GTM strategy.

• Agile Mindset: Working in an iterative manner, adapting to changing requirements and user feedback to deliver results efficiently.

📝 Enhancement Note: The values emphasize a strong link between creative output and business results, a hallmark of operations-minded teams. The focus on data, efficiency, and cross-functional collaboration is crucial for understanding how this role fits into the larger GTM strategy.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Conversion Goals: The primary challenge is to create aesthetically pleasing and innovative designs that also meet strict conversion rate optimization (CRO) targets and user experience (UX) requirements.

• Managing Diverse Client Needs: Adapting design style and strategy to suit a wide range of clients, from small businesses to large enterprises, each with unique brand identities and objectives.

• Remote Collaboration Dynamics: Ensuring seamless communication and effective collaboration with distributed teams, overcoming potential challenges related to time zones and asynchronous work.

• Staying Ahead of Design & Tech Trends: Continuously updating skills and knowledge in rapidly evolving design software, UX/UI best practices, and digital marketing technologies.

Learning & Development Opportunities:

• Advanced UX/UI & CRO Training: Opportunities to deepen expertise in user research, usability testing, conversion rate optimization strategies, and A/B testing methodologies.

• Specialized Design Workshops: Access to training in advanced techniques for email marketing design, responsive web design, and mobile app interface development.

• Cross-functional Skill Development: Gaining exposure to marketing strategy, sales enablement, and product development processes, broadening understanding of the GTM ecosystem.

• Leadership & Mentorship: Potential to take on leadership responsibilities, mentor junior designers, and contribute to the strategic direction of the design function.

📝 Enhancement Note: The challenges highlight the need for strategic thinking beyond pure design, focusing on business impact and operational efficiency. The growth opportunities point towards developing a career path that integrates design with broader GTM and operations functions.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a landing page or email campaign that significantly improved conversion rates. What was your process, and what were the key metrics you focused on?" (Preparation: Prepare a detailed case study highlighting your approach to CRO, the data you used, and the specific outcomes. Emphasize your strategic thinking.)

• "How do you approach balancing aesthetic design principles with the technical constraints and business objectives of a project, especially in a remote collaborative environment?" (Preparation: Discuss your process for stakeholder alignment, how you incorporate feedback, and your strategies for effective remote communication and collaboration. Mention your understanding of HTML/CSS for email if applicable.)

Company & Culture Questions:

• "What interests you about DotYeti Design, and how do you see your skills contributing to our mission of creating visually stunning and effective web/app designs?" (Preparation: Research DotYeti Design's portfolio, client types, and company values. Connect your experience and passion for conversion-focused design to their business goals.)

• "How do you handle constructive criticism or conflicting feedback from stakeholders or team members?" (Preparation: Provide an example of a situation where you received feedback, how you processed it, and how you incorporated it into your work. Emphasize your collaborative and solution-oriented approach.)

Portfolio Presentation Strategy:

• Storytelling: Frame each portfolio piece as a story with a clear beginning (problem/objective), middle (your solution/process), and end (results/impact).

• Focus on Impact: Highlight the business impact and ROI your designs have achieved. Use specific numbers and metrics wherever possible to demonstrate value.

• Demonstrate Process: Clearly explain your design process, your rationale behind key decisions, and how you leveraged tools like Figma, Illustrator, and Photoshop.

• Conciseness: Be prepared to present your key projects efficiently, focusing on the most relevant aspects for the Senior Web Designer role.

• Interactive Elements: If possible, use interactive prototypes or live links to showcase dynamic elements of your work and your proficiency with design tools.

📝 Enhancement Note: Interview preparation should focus on bridging design skills with business acumen. Candidates need to demonstrate how their creative expertise directly contributes to revenue operations and GTM success through conversion optimization and strong UX.

📌 Application Steps

To apply for this Senior Web Designer position:

• Submit your application through the provided job ad link.

• Portfolio Customization: Carefully curate your online portfolio to prominently feature projects demonstrating expertise in web design, landing pages, email marketing, UX/UI optimization, and conversion rate optimization. Ensure case studies highlight measurable business outcomes and your strategic design process.

• Resume Optimization: Tailor your resume to highlight your 5-10 years of experience, proficiency with Figma, Illustrator, and Photoshop, and any experience with conversion-focused design, email marketing, and cross-functional collaboration. Use keywords from the job description naturally.

• Interview Preparation: Practice articulating your design process, your strategic approach to conversion optimization, and your ability to collaborate effectively in a remote setting. Prepare to discuss specific project examples that showcase your impact on business goals.

• Company Research: Familiarize yourself with DotYeti Design's work, client types, and company culture. Understand their emphasis on creating "visually stunning and highly effective" designs and how your contributions can align with their mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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