Senior Web Designer

📍 Job Overview

Job Title: Senior Web Designer

Company: DotYeti Design

Location: Brazilia, Federal District, Brazil

Job Type: Full-time

Category: Design & Creative Operations

Date Posted: 2026-06-03

Experience Level: 5-10 years

Remote Status: Fully Remote

🚀 Role Summary

• Lead the strategic direction and execution of high-level web and app design projects, ensuring alignment with business objectives and brand identity.

• Drive user experience (UX) and user interface (UI) optimization through data-informed design decisions and best practices.

• Develop visually compelling and conversion-focused digital assets, including landing pages, email marketing templates, and illustrations.

• Collaborate closely with sales, marketing, and development teams to ensure seamless integration and effective campaign execution.

• Apply a strong understanding of email marketing design principles, responsive layouts, and deliverability to maximize campaign performance.

📝 Enhancement Note: While the title is "Senior Web Designer," the responsibilities and required skills indicate a role that bridges traditional design with GTM operations, focusing on conversion optimization, email marketing, and cross-functional collaboration with sales and marketing. This suggests a strong alignment with Revenue Operations or Marketing Operations principles, particularly in driving lead generation and customer acquisition through design.

📈 Primary Responsibilities

• Spearhead the conceptualization and strategic planning for complex web and application design initiatives, providing expert creative direction.

• Design and iterate on product web pages, high-converting landing pages, engaging email marketing templates, and other visual collateral.

• Provide strategic guidance on UX/UI best practices, A/B testing methodologies for design elements, and conversion rate optimization (CRO) for web and email campaigns.

• Present design concepts, rationale, and strategic insights effectively to internal stakeholders, including sales and marketing leadership.

• Implement feedback from stakeholders and conduct iterative design processes to refine user experience and ensure design effectiveness.

• Foster strong collaboration with development, marketing, and publishing teams to ensure accurate and efficient implementation of design solutions.

📝 Enhancement Note: The emphasis on "conversion-focused design," "conversion optimization," and collaboration with "sales and marketing teams" strongly suggests this role plays a critical part in the Go-To-Market (GTM) strategy. The responsibilities extend beyond pure aesthetics to directly impact lead generation and customer acquisition metrics, a core tenet of Revenue Operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and mastery of design principles is essential.

Experience: 5-10 years of progressive experience in web design, with a significant focus on digital marketing assets and user experience optimization.

Required Skills:

• Extensive experience in web and email design, evidenced by a robust portfolio showcasing landing pages, email marketing assets, and app interfaces.

• Deep expertise in industry-standard design software, including Figma, Adobe Illustrator, and Adobe Photoshop.

• Strong understanding of email marketing design principles, including responsive layouts, email deliverability best practices, and conversion optimization strategies.

• Keen eye for aesthetics, typography, layout, and user experience (UX) design principles.

• Excellent communication, time management, and interpersonal skills for effective team collaboration.

Preferred Skills:

• Previous experience working within a startup environment or a fast-paced design agency.

• Proven track record of designing and implementing high-converting email marketing campaigns.

• Experience managing design requests for a diverse client base, including MSMEs (Micro, Small, and Medium Enterprises) and large enterprises.

• Familiarity with HTML/CSS for basic customization and troubleshooting of email templates.

📝 Enhancement Note: The requirement to work during EST hours for a remote role based in Brazil indicates a need for strong asynchronous communication skills and a commitment to specific overlap periods for critical team interactions, common in globally distributed operations teams. The preference for startup/agency experience and diverse client handling points to adaptability and a results-oriented approach vital in GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of digital design projects, with a strong emphasis on:

  • High-converting landing page designs that demonstrate clear calls-to-action and user flow optimization.
  • Sophisticated email marketing templates that highlight responsive design and engagement metrics.
  • Intuitive app interface designs that reflect user-centered design principles and usability.

• Demonstrations of how design choices directly contributed to specific business outcomes, such as increased conversion rates, improved user engagement, or enhanced customer acquisition.

• Examples of design process documentation, including wireframes, user journey maps, and style guides, to illustrate a structured approach.

Process Documentation:

• Ability to document design processes, workflows, and best practices for internal knowledge sharing and team onboarding.

• Experience in creating and maintaining design system components or style guides to ensure brand consistency across all digital touchpoints.

• Familiarity with version control and asset management best practices for design files.

📝 Enhancement Note: For a role blending design with GTM strategy, the portfolio is paramount. It should not only display aesthetic talent but also demonstrate a strategic understanding of how design drives business results. Operations professionals often look for evidence of process efficiency, data-driven decision-making, and measurable impact, which the portfolio should clearly articulate.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Senior Web Designer role with 5-10 years of experience, in a remote capacity, and considering the cost of living in Brazilia, Federal District, Brazil, the estimated annual salary range is R$ 120,000 - R$ 180,000 BRL. This range is competitive for specialized design roles with significant GTM impact.

Benefits:

• Fully Remote Work: Enjoy the flexibility and autonomy of working from anywhere.

• Generous Paid Time Off: Ample vacation days to ensure work-life balance.

• Mental Health Leave: Dedicated support for employee well-being.

• Comprehensive Health Coverage: Medical, dental, and vision insurance plans.

• Professional Growth Opportunities: Access to learning resources, training, and development programs.

• Competitive Salary with Raises: Regular salary reviews, including yearly increases and potential surprise raises.

• Equipment Allowance: Provided to help you set up a comfortable and productive home office.

Working Hours: 40 hours per week, with a requirement to be available during EST working hours to facilitate collaboration with the core team.

📝 Enhancement Note: The salary estimate is based on research of senior-level design roles in Brazil, adjusted for remote work and the specific responsibilities that lean into GTM operations. The benefits package is comprehensive, reflecting a company that values employee well-being and professional development, which is attractive to operations professionals seeking stability and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Web Design & Digital Services. DotYeti Design operates in the competitive digital services landscape, likely serving a mix of clients from startups to established enterprises, requiring adaptability and a results-oriented approach.

Company Size: While not explicitly stated, the mention of "talented and collaborative team" and handling "diverse clients" suggests a growing agency or a mid-sized company with defined departments. This implies opportunities for significant impact and potential for process influence.

Founded: The founding date is not provided, but DotYeti Design likely has a history of delivering creative solutions, fostering a culture that values innovation and client success.

Team Structure:

• The role involves collaboration with design, sales, and marketing teams, suggesting a structured GTM organization.

• The Senior Web Designer will likely report to a Design Lead or Creative Director, with direct interaction with Sales and Marketing Managers.

Methodology:

• Data-Driven Design: The focus on conversion optimization and UX/UI best practices indicates a data-informed approach to design strategy.

• Agile/Iterative Processes: The emphasis on implementing feedback and iterating on designs suggests an agile or iterative design methodology.

• Client-Centric Approach: Working with diverse clients implies a focus on understanding client needs and delivering tailored solutions.

Company Website: DotYeti Design (URL not provided, but implied by company name)

📝 Enhancement Note: The company culture is likely geared towards creativity, client satisfaction, and measurable results. For an operations-focused candidate, understanding how design contributes to sales pipeline and customer acquisition metrics will be key. The company's size and industry suggest a dynamic environment where process improvements are valued.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Designer, indicating a level of autonomy, expertise, and leadership within the design function. It's a critical role for impacting GTM performance through design strategy and execution.

Reporting Structure: The Senior Web Designer will likely report to a Design Manager or Creative Director, with frequent collaboration and reporting to Sales and Marketing leads on specific campaign designs. This cross-functional reporting highlights the integrated nature of the role within the GTM operations framework.

Operations Impact: The role has a direct impact on revenue generation by designing high-converting landing pages, optimizing user journeys for lead capture, and creating effective email marketing campaigns that drive engagement and conversions. This makes it a vital component of the overall GTM operations strategy.

Growth Opportunities:

• Leadership Development: Potential to lead design projects, mentor junior designers, and contribute to design strategy at a higher level.

• Specialization: Deepen expertise in conversion rate optimization (CRO), email marketing design, or UX/UI strategy.

• Cross-Functional Advancement: Opportunity to transition into roles with broader GTM strategy responsibilities, leveraging design expertise to influence marketing and sales operations.

• Skill Enhancement: Continuous learning in new design tools, technologies, and digital marketing trends.

📝 Enhancement Note: This role offers significant growth potential, particularly for those aiming to leverage design skills within a broader GTM or Revenue Operations context. The blend of creative and strategic responsibilities provides a unique pathway for career advancement.

🌐 Work Environment

Office Type: Fully Remote. This offers maximum flexibility and autonomy for the employee.

Office Location(s): While the role is remote, the requirement to work during EST hours suggests significant collaboration with teams or stakeholders in that time zone. The primary listed location is Brazilia, Federal District, Brazil, indicating the candidate pool is open to this region, but the work is not tied to a physical office.

Workspace Context:

• Digital Collaboration Tools: Expect extensive use of project management software, communication platforms (e.g., Slack, Teams), and collaborative design tools (Figma).

• Autonomous Work Environment: The remote setup necessitates self-discipline, proactive communication, and strong time management skills.

• Cross-functional Interaction: Regular virtual meetings and collaborations with remote team members across different departments.

Work Schedule: The standard 40-hour work week is expected, with flexibility in daily scheduling, provided there is sufficient overlap with EST working hours for critical team syncs and meetings.

📝 Enhancement Note: The fully remote nature, coupled with the EST working hours requirement, highlights the company's global reach and operational strategy. Candidates must be comfortable with asynchronous communication and dedicated to maintaining productivity within a remote setup.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Interview: Typically a screening call with HR or a hiring manager to assess basic qualifications, cultural fit, and interest in the role. Focus on understanding your career aspirations and alignment with DotYeti's values.

• Assessment: A practical design assessment or a take-home challenge, likely focusing on creating a landing page or email template design based on a brief. This will test your technical skills, creative approach, and ability to meet specific objectives.

• Final Interview: A more in-depth discussion with key stakeholders (e.g., Design Lead, Marketing Manager, Sales representative) to evaluate your strategic thinking, problem-solving abilities, and how your design approach can drive GTM success. This is where you'll present your portfolio and discuss your process.

• Job Offer: Extension of an offer upon successful completion of all interview stages.

Portfolio Review Tips:

• Highlight GTM Impact: For each portfolio piece, clearly articulate the business problem, your design solution, the process you followed, and the measurable results (e.g., conversion rate increase, engagement metrics).

• Showcase Process: Include wireframes, user flows, and iterations to demonstrate your strategic thinking and problem-solving approach, not just the final polished designs.

• Tailor to the Role: Emphasize projects most relevant to web and email marketing design, conversion optimization, and app interfaces.

• Storytelling: Be prepared to walk through your portfolio pieces, explaining your rationale, design decisions, and challenges overcome.

• Demonstrate Tool Proficiency: Be ready to discuss your experience with Figma, Illustrator, and Photoshop, and how you leverage them for efficiency and impact.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenges provided. Identify the key objectives, target audience, and desired outcomes.

• Focus on Conversion: Apply principles of conversion rate optimization to your challenge responses. Think about calls-to-action, user journeys, and persuasive design elements.

• Time Management: Practice completing design tasks within realistic timeframes, as this will be assessed in the challenge.

• Present Your Work: Prepare a concise and clear presentation of your challenge solution, explaining your design choices and how they address the brief.

📝 Enhancement Note: The interview process is structured to assess both creative talent and strategic business acumen. A strong portfolio that demonstrates an understanding of GTM objectives and a proven ability to drive results through design is crucial for success in this role.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating UI/UX for web and app interfaces. Proficiency in its advanced features for efficient workflow and design system management is expected.

• Adobe Illustrator: Critical for creating vector graphics, illustrations, logos, and complex visual assets.

• Adobe Photoshop: Necessary for image editing, manipulation, creating digital graphics, and preparing assets for web and email.

Analytics & Reporting:

CRM & Automation:

• Familiarity with CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools (e.g., Mailchimp, ActiveCampaign) can be beneficial for understanding how designs integrate into broader sales and marketing workflows, especially for email template design and deployment.

• HTML/CSS: Basic understanding for email template customization is a bonus, indicating an ability to work closely with development and ensure technical feasibility.

📝 Enhancement Note: Proficiency in Figma, Illustrator, and Photoshop is non-negotiable. The mention of HTML/CSS as a bonus suggests a desire for designers who can bridge the gap between design and technical implementation, a valuable trait in operations-oriented roles.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A culture that encourages new ideas and approaches to design challenges.

• Collaboration & Teamwork: Emphasis on working effectively with diverse teams to achieve shared goals.

• Results-Oriented: Focus on delivering designs that contribute to tangible business outcomes, particularly in sales and marketing.

• User-Centricity: A commitment to understanding and designing for the end-user experience to drive engagement and satisfaction.

• Continuous Improvement: Encouragement of learning and adaptation to new tools, technologies, and design trends.

Collaboration Style:

• Cross-functional Integration: Expect a highly collaborative environment where designers work closely with sales and marketing to align on campaign strategies and objectives.

• Feedback-Driven: A culture that values constructive feedback as a means to refine designs and improve performance.

• Proactive Communication: Given the remote nature, proactive and clear communication is essential for effective collaboration.

📝 Enhancement Note: The culture likely fosters a blend of creative freedom and disciplined execution, driven by the need to achieve measurable results for clients. Understanding and aligning with these values will be key to success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge will be creating visually appealing designs that also meet strict conversion rate optimization and email deliverability standards.

• Managing Diverse Client Needs: Adapting design style and strategy to suit a wide range of client industries and target audiences.

• Remote Collaboration: Effectively communicating and collaborating with a distributed team across different time zones.

• Staying Current: Keeping pace with rapidly evolving design trends, tools, and digital marketing best practices.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to hone skills in areas like motion design, advanced prototyping, or specialized illustration.

• Conversion Rate Optimization (CRO) Expertise: Deepen knowledge in A/B testing, user behavior analysis, and data-driven design strategies.

• Email Marketing Strategy: Gain a more comprehensive understanding of email marketing best practices, segmentation, and automation.

• Leadership and Mentorship: Potential to grow into a lead design role, mentor junior team members, and influence design strategy for the company and its clients.

📝 Enhancement Note: This role presents a fantastic opportunity to develop a unique skill set at the intersection of design and GTM operations, offering significant growth potential beyond traditional design roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a landing page that significantly increased conversion rates. What was your process, and what were the key design elements that contributed to its success?" (Focus on demonstrating understanding of CRO and measurable results.)

• "How do you approach designing email marketing campaigns to ensure high engagement and deliverability across various email clients?" (Highlight knowledge of responsive design, segmentation, and best practices.)

Company & Culture Questions:

• "What interests you most about DotYeti Design and this specific Senior Web Designer role?" (Research DotYeti's portfolio and mission.)

• "How do you stay updated on the latest design trends and technologies, especially those impacting web and email marketing?" (Showcase a commitment to continuous learning.)

Portfolio Presentation Strategy:

• Quantify Impact: For each project, clearly state the problem, your solution, and the quantifiable results achieved (e.g., "increased lead submissions by 25%," "improved email open rates by 15%").

• Showcase Process: Briefly outline your design process, from initial concept and wireframing to final execution and iteration.

• Highlight GTM Relevance: Emphasize projects that demonstrate your ability to design for conversion, user acquisition, and brand consistency across digital channels.

• Be Concise and Engaging: Practice presenting your key projects within a set timeframe, focusing on the most impactful aspects.

📝 Enhancement Note: Prepare to articulate not just your design skills, but also your strategic thinking and how your work directly contributes to business objectives like lead generation and customer growth, which are core to GTM and Revenue Operations.

📌 Application Steps

To apply for this Senior Web Designer position:

• Submit your application through the provided job ad link.

• Portfolio Customization: Ensure your portfolio prominently features examples of high-converting landing pages, effective email marketing templates, and app interface designs. Quantify the impact of your work with specific metrics and case studies.

• Resume Optimization: Tailor your resume to highlight experience in web design, email marketing, UX/UI optimization, and cross-functional collaboration. Use keywords from the job description, such as "Figma," "conversion optimization," and "stakeholder presentation."

• Interview Preparation: Practice articulating your design process and the business impact of your work. Be ready to discuss how your skills align with GTM objectives and DotYeti's client base.

• Company Research: Investigate DotYeti Design's website and portfolio to understand their client base, design aesthetic, and company culture. Prepare thoughtful questions about their operations and client engagement strategies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.