Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Cato Networks

Location: San Francisco, California, United States

Job Type: Full-time

Category: Brand & Creative Operations

Date Posted: 2026-08-03T18:20:18

Experience Level: 5-10 Years

Remote Status: Hybrid (with in-person collaboration expectations in the San Francisco Bay Area)

🚀 Role Summary

• Drive the evolution and consistency of Cato Networks' global visual identity across all brand touchpoints.

• Develop compelling, high-craft visual assets for diverse channels including digital, print, presentations, events, and global campaigns.

• Collaborate closely with cross-functional teams, including Marketing, Product Marketing, Content, and Events, to deliver integrated creative solutions.

• Leverage expertise in design systems and visual frameworks to ensure scalability and maintain brand integrity in a fast-paced B2B technology environment.

• Explore and integrate emerging AI technologies to enhance creative exploration, workflow optimization, and design innovation.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer, indicating a need for significant experience in developing and managing brand systems, not just executing individual design tasks. The emphasis on "thinking in systems" and "scalable design frameworks" suggests a strategic component to the role, requiring the candidate to contribute to the long-term vision and management of the brand's visual language. The hybrid nature, with an expectation for in-person collaboration in the Bay Area, highlights the importance of team synergy and spontaneous creative exchange, even within a remote-first framework.

📈 Primary Responsibilities

• Conceptualize and execute visually striking creative assets for digital marketing campaigns, product launches, trade shows, executive keynotes, and customer-facing materials.

• Actively contribute to the stewardship and expansion of Cato's visual identity guidelines, ensuring brand consistency and adherence across all platforms.

• Partner with Product Marketing to translate complex technical concepts into clear, compelling visual narratives that resonate with B2B technology audiences.

• Manage multiple design projects concurrently, from initial brief to final delivery, maintaining high standards of quality and meeting aggressive deadlines.

• Proactively identify opportunities to elevate the brand experience through innovative design solutions and by incorporating new creative technologies.

• Develop and maintain scalable design frameworks and templates to streamline creative production and ensure brand consistency across a global scale.

• Provide design direction and feedback on creative work from external agencies or internal partners to ensure alignment with Cato's brand standards.

• Collaborate with motion designers and video teams to integrate animated elements and video assets seamlessly into broader brand campaigns.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic brand system management and hands-on creative execution. The role requires not only the ability to design but also to influence and guide the brand's visual direction. The expectation to "translate business objectives into clear, engaging visual solutions" points to a need for strong strategic thinking and problem-solving skills, a hallmark of senior operations-focused creative roles.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, Marketing, or a related discipline, or equivalent professional experience.

Experience: 7+ years of professional experience in brand design, graphic design, or a closely related creative field, with a significant portion within B2B technology companies or creative agencies.

Required Skills:

• Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Advanced expertise in Figma for design system development, UI design, and prototyping.

• Mastery of PowerPoint for creating high-impact executive presentations and sales collateral.

• Proven experience in developing, documenting, and maintaining scalable brand identity systems and style guides.

• Demonstrated ability to translate complex business requirements into impactful visual designs.

• Strong understanding of production processes and requirements for digital, print, event signage, and presentation materials.

• Excellent communication, presentation, and interpersonal skills, with the ability to articulate design rationale and gather stakeholder feedback effectively.

• Exceptional organizational and project management skills, with a proven ability to manage multiple projects and prioritize tasks in a fast-paced, dynamic environment.

• A robust portfolio showcasing a diverse range of design work, including brand identity, campaign creative, digital assets, and presentations, with clear articulation of individual contributions and impact. Preferred Skills:

• Familiarity with motion design principles and tools such as After Effects or dynamic Figma prototyping.

• Experience with emerging AI technologies and their application in creative workflows and design ideation.

• Previous experience working within both in-house marketing teams and external creative agency settings.

• Understanding of web design principles and digital asset optimization.

• Experience designing for global markets and diverse audiences.

📝 Enhancement Note: