Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Bjak

Location: Bandar Utama, Petaling Jaya, Selangor, Malaysia

Job Type: FULL_TIME

Category: Creative & Design / Marketing

Date Posted: 2026-05-04

Experience Level: Mid-Senior (5-8 years)

Remote Status: Hybrid

🚀 Role Summary

• Lead the strategic development and execution of impactful visual design assets across diverse channels including campaigns, social media, web, product visuals, and marketing collateral.

• Drive the evolution and strengthening of BJAK's core brand identity, ensuring a consistent, clear, and premium visual execution across all customer touchpoints.

• Foster strong cross-functional collaboration with marketing, content, product, and performance teams to ensure all creative output is on-brand and aligned with business objectives.

• Adapt and refine visual language to effectively resonate with diverse audiences, including consumers, business partners, and internal stakeholders.

• Maintain and meticulously update BJAK's brand guidelines, upholding the highest standards of creative quality and consistency.

• Mentor and guide junior designers, fostering a culture of creative excellence and supporting their professional development within the design team.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer, indicating a need for both strong individual contributor skills and leadership potential through mentorship. The emphasis on "high-impact design assets" and "driving results" suggests a strategic, results-oriented approach to design within a fast-paced, growth-focused company.

📈 Primary Responsibilities

• Spearhead the creation of compelling visual narratives and design assets for integrated marketing campaigns, social media content, website interfaces, and product marketing materials.

• Champion the BJAK brand, ensuring its visual identity is consistently applied and enhanced across all communication channels to reinforce brand equity and premium perception.

• Actively partner with marketing, content, product, and performance teams, providing design expertise to ensure cohesive and effective go-to-market strategies.

• Develop and iterate on visual designs tailored for distinct audience segments, ensuring brand messaging is clear, engaging, and appropriate for each group.

• Oversee the adherence to and continuous improvement of BJAK’s comprehensive brand guidelines, acting as a key steward of brand integrity.

• Provide mentorship and creative direction to junior designers, fostering their growth and ensuring the overall quality and impact of the design team's output.

• Report directly to the Creative Manager, contributing strategic design insights and participating in the overall brand and design strategy development.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and strategic brand stewardship. The explicit mention of reporting to a Creative Manager suggests a clear hierarchy within the design function, with opportunities for influence and growth.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for a Senior role, though extensive relevant experience may be considered.

Experience: 5–8 years of progressive experience in brand design, graphic design, or creative roles, with a proven track record in fast-paced or startup environments.

Required Skills:

• Demonstrated expertise in brand storytelling through compelling visual design.

• Ability to translate complex briefs into clear, engaging, and on-brand visual assets.

• Strong balance of meticulous craft and a keen understanding of overarching brand direction.

• Proactive and self-motivated, with a strong sense of ownership and a drive to contribute innovative ideas.

• Up-to-date knowledge of digital design trends, principles of motion design, and emerging AI tools relevant to the creative process.

• Comfort and proficiency in working within a dynamic, high-iteration work environment.

• Strong command of layout, typography, composition, and maintaining brand consistency across all outputs.

• Proven ability to mentor junior designers and provide effective creative direction.

• Expertise in Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).

• Proficiency in collaborative design tools like Figma.

Preferred Skills:

• Experience in creating design assets specifically for performance marketing campaigns or commercial advertising.

• Additional skills in motion graphics, sound editing, or basic visual effects (VFX).

• Familiarity with design systems, template creation, and the management of brand asset libraries.

• Experience or a strong interest in leveraging AI tools for design ideation, concept development, and production workflows.

📝 Enhancement Note: The required skills emphasize a blend of technical proficiency, creative leadership, and adaptability. The preference for AI tool experience and performance marketing visuals points to the company's forward-thinking approach and focus on measurable results.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5-8 years of professional design work, with a clear emphasis on brand storytelling and visual excellence.

• Demonstrations of design leadership, including examples of guiding creative direction or mentoring junior team members.

• Case studies that illustrate the process of taking a design from concept to execution, highlighting problem-solving and strategic thinking.

• Visuals that reflect a deep understanding of typography, layout, composition, and brand consistency across various applications.

Process Documentation:

• Case studies detailing the design process for key projects, including initial brief interpretation, concept development, iteration, and final execution.

• Visual examples of how brand guidelines were applied and potentially evolved through specific projects.

• Demonstrations of collaboration with cross-functional teams (e.g., marketing, product) and how design contributed to broader project goals.

• Evidence of iterative design processes and how feedback was incorporated to refine creative outputs.

📝 Enhancement Note: The portfolio is critical for this role. It needs to clearly demonstrate not just aesthetic skill but also strategic thinking, leadership potential, and the ability to execute within a brand framework, especially in a dynamic environment.

💵 Compensation & Benefits

Salary Range: Based on the experience level (5-8 years), location (Bandar Utama, Petaling Jaya, Malaysia), and the Senior Brand Designer title, a competitive salary range is estimated. For a Senior Brand Designer in this region, the estimated annual salary could range from MYR 70,000 to MYR 110,000. This range is benchmarked against industry standards for similar roles in Malaysia, considering the cost of living and the demand for experienced creative professionals.

Benefits:

• Competitive salary package commensurate with experience and contributions.

• Significant opportunities for career growth, with clear pathways to creative leadership roles.

• Ownership and impact on high-visibility visual assets seen by millions of users across the region.

• A dynamic and collaborative work environment that values clear thinking, smart design, and efficient execution.

• A company culture that actively encourages creativity, experimentation, and continuous learning.

• Hybrid working system, offering flexibility between remote and in-office work.

Working Hours: Standard full-time working hours, likely around 40 hours per week. The hybrid work system provides flexibility in how these hours are managed, balancing in-office collaboration with remote work efficiency.

📝 Enhancement Note: Salary is an estimate based on regional data for comparable roles and experience levels in Malaysia. The benefits highlight the company's focus on growth, impact, and employee well-being through its work model and culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Fintech (specifically digital insurance platforms and emerging AI applications). BJAK is disrupting the traditional insurance sector with technology and is expanding into new AI-integrated use cases, positioning itself as an innovator in Southeast Asia.

Company Size: The description suggests a "densely talented, highly motivated, and focused" team within a "very flat organization." This implies a mid-sized to growing company where individual contributions are highly visible and impactful, likely ranging from 50-250 employees, with potential for rapid scaling.

Founded: While the founding date is not specified, the company mentions developing the "first and leading insurance platform in Southeast Asia" and is now building "new, superior applications in emerging use cases as applications become increasingly integrated with AI." This indicates a company with established success and a forward-looking, innovative strategy.

Team Structure:

• The design team is likely small but impactful, with a Senior Brand Designer reporting directly to a Creative Manager.

• The overall organization operates with a "very flat" structure, suggesting fewer management layers and more direct communication and collaboration across departments.

Methodology:

• Data-driven decision-making and a focus on engineering and product excellence are central to BJAK's approach.

• High-iteration cycles and a fast-paced environment are characteristic, requiring adaptability and efficient execution.

• Emphasis on creating "successful businesses" and "contributing positively to society" suggests a mission-driven culture.

• Integration of AI is a strategic focus, implying an embrace of new technologies and innovation.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture is described as flat, talent-dense, and focused on innovation and impact. The Senior Brand Designer will be part of a team that values direct contribution and collaboration, working within a fast-paced, tech-forward environment.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Senior Brand Designer, indicating a mid-to-senior level position. It requires substantial experience (5-8 years) and the ability to lead creative efforts, mentor junior colleagues, and contribute strategically to brand direction. It sits above entry-level and junior designer roles but below a Creative Director or Head of Design.

Reporting Structure: The Senior Brand Designer will report directly to the Creative Manager. This provides a clear reporting line for guidance, feedback, and career development. The flat organizational structure may also mean opportunities to interact with and influence stakeholders at higher levels.

Operations Impact: The Senior Brand Designer will have a significant impact on BJAK's brand perception and market presence. Their work will shape how millions of users, partners, and internal teams perceive the company. By creating high-impact visuals, they will directly support marketing campaigns, product adoption, and overall business growth in a competitive digital landscape. The role's focus on driving results means design effectiveness will be measured by its contribution to business objectives.

Growth Opportunities:

• Creative Leadership: A clear growth path exists towards becoming a Creative Manager, Head of Design, or Art Director within BJAK, especially given the emphasis on mentorship and strategic contribution.

• Skill Specialization: Opportunities to deepen expertise in areas like motion graphics, AI-driven design tools, performance marketing visuals, or design systems.

• Cross-Functional Influence: As a senior member, the role offers opportunities to influence broader marketing and product strategies through strong design advocacy and strategic partnership.

• Industry Exposure: Working with cutting-edge AI applications and a leading digital insurance platform provides exposure to rapidly evolving tech and fintech sectors.

📝 Enhancement Note: The role offers substantial growth potential, moving from a senior individual contributor with mentorship duties to potential leadership roles. The emphasis on impact and strategic contribution within a flat organization suggests that high performers can gain significant visibility and influence.

🌐 Work Environment

Office Type: The company offers a "Hybrid working system," indicating a blend of in-office and remote work. This suggests a modern office setup designed to facilitate collaboration and creative work when employees are on-site.

Office Location(s): The primary office is located in Bandar Utama, Petaling Jaya, Selangor, Malaysia. This is a well-established commercial hub in the Klang Valley, offering accessibility and a professional working environment.

Workspace Context:

• Collaborative Environment: The hybrid model and flat organizational structure suggest an environment that encourages open communication and cross-team collaboration when in the office. Designers will likely work closely with marketing, product, and content teams.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially advanced tools, including AI-powered design applications, is expected. The company's focus on tech and product excellence implies a commitment to providing necessary tools.

• Team Interaction: Opportunities for direct interaction with designers, creative managers, and other cross-functional team members will be present during office days, fostering a sense of team cohesion and idea exchange.

Work Schedule: A standard full-time schedule (approx. 40 hours/week) with the flexibility of a hybrid arrangement. This allows for focused individual work remotely and collaborative sessions or team-building activities in the office. The fast-paced nature may sometimes require flexibility around deadlines.

📝 Enhancement Note: The hybrid work environment is a key aspect, offering a balance of flexibility and collaboration. The office location in a prime commercial area of Selangor suggests a professional and accessible workspace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative alignment with BJAK's brand.

• Portfolio Presentation & Interview: A session where you present your portfolio, discussing key projects, your design process, and how you've driven impact. This will likely be followed by questions about your experience, leadership capabilities, and approach to brand design.

• Cross-Functional Interviews: Meetings with members from marketing, product, or content teams to assess collaboration style and understanding of business objectives.

• Creative Manager/Hiring Manager Interview: A deeper dive into your strategic thinking, mentorship approach, and cultural fit with BJAK’s flat, fast-paced environment.

• Potential Design Challenge: A small, practical design exercise or case study to evaluate your problem-solving skills and creative execution under timed conditions.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best showcase brand storytelling, visual excellence, and leadership. Prioritize work that aligns with BJAK's industry and target audience.

• Showcase Process: For each selected project, clearly articulate the brief, your role, the problem you solved, your design process (ideation, iteration, tools used), and the measurable results or impact of your design.

• Highlight Leadership: Include examples where you've mentored junior designers, guided creative strategy, or influenced broader brand direction.

• Demonstrate Versatility: Show a range of work across different mediums (web, social, campaigns, product visuals) and audience types.

• Be Ready to Discuss AI: If you have experience with AI design tools, be prepared to discuss how you've used them and your thoughts on their future in design.

Challenge Preparation:

• Understand BJAK: Research BJAK's current brand identity, marketing campaigns, and target audience. Familiarize yourself with their product and mission.

• Practice Problem-Solving: Be ready to tackle a hypothetical design brief related to the company's products or marketing efforts. Focus on a clear, logical approach from understanding the brief to presenting a well-reasoned solution.

• Articulate Your Thinking: Practice explaining your design decisions clearly and concisely, connecting them back to the brief and business objectives.

• Time Management: If a timed challenge is given, practice working efficiently and prioritizing tasks.

📝 Enhancement Note: The interview process emphasizes a thorough evaluation of design skills, strategic thinking, collaboration, and cultural fit. A strong, well-prepared portfolio is paramount, and candidates should be ready to discuss their process and impact with concrete examples.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for most graphic and brand design tasks. Proficiency is expected in Photoshop, Illustrator, and InDesign.

• Figma: A critical tool for collaborative design, UI/UX prototyping, and design system management.

• Motion Design Software: Expertise in After Effects for creating animations and motion graphics, and potentially Premiere Pro for video editing, is required.

Analytics & Reporting:

CRM & Automation:

Emerging Technologies:

• AI Design Tools: Experience or interest in AI tools for design ideation, content generation, or workflow enhancement is a significant plus, reflecting the company's forward-looking approach.

📝 Enhancement Note: The technology stack is heavily focused on core design software. The emphasis on AI tools indicates a company that is embracing new technologies to drive efficiency and innovation in its creative processes.

👥 Team Culture & Values

Operations Values:

• Impact & Results: A strong emphasis on creating "high-impact design assets" that "drive results" and contribute to "successful businesses." Design is viewed as a strategic driver of business objectives.

• Excellence & Craft: A commitment to "engineering and product excellence" extends to design, expecting "clarity, consistency, and premium execution."

• Innovation & Experimentation: As a company building new applications and integrating AI, BJAK encourages "creativity and experimentation" and staying updated on "emerging AI tools."

• Collaboration & Flat Organization: The "very flat organization" and expectation to "collaborate closely" foster a culture of teamwork, open communication, and shared responsibility.

• Efficiency & Speed: Working in a "fast-paced, high-iteration environment" requires a focus on efficient workflows and rapid execution without compromising quality.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with marketing, content, product, and performance teams, acting as integral partners in campaign and product development.

• Direct Communication: The flat organizational structure likely promotes direct and open communication channels, reducing hierarchical barriers.

• Feedback-Driven: A high-iteration environment implies a culture where feedback is regularly exchanged and incorporated constructively to refine designs and strategies.

• Mentorship & Peer Support: The Senior Designer's role in mentoring junior designers suggests a culture of knowledge sharing and mutual support within the design team.

📝 Enhancement Note: BJAK's culture is a blend of high performance, innovation, and collaborative spirit. The values emphasize measurable impact, creative excellence, and a forward-thinking approach to technology.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Diverse Needs: Ensuring a premium and consistent brand identity across varied platforms (web, social, product, campaigns) and for different audiences (consumers, partners, internal) presents an ongoing challenge.

• Rapid Iteration in a Fast-Paced Environment: Thriving in a high-iteration cycle requires agility, efficient workflow management, and the ability to adapt quickly to feedback and changing priorities without sacrificing quality.

• Integrating AI Tools Effectively: Staying abreast of and effectively integrating emerging AI tools into the design workflow presents both a challenge and a significant learning opportunity.

• Driving Measurable Impact: Clearly demonstrating the ROI and business impact of design decisions in a results-oriented environment requires strong analytical thinking and communication skills.

Learning & Development Opportunities:

• Creative Leadership Development: The role offers a direct path to leadership, with opportunities to hone mentorship, strategic planning, and team management skills.

• Specialized Skill Enhancement: Deepen expertise in advanced motion graphics, performance marketing creative strategies, or the development and maintenance of design systems.

• AI in Design Exploration: Opportunities to experiment with and master new AI design tools, positioning oneself at the forefront of design technology.

• Industry Exposure: Gaining experience within a leading fintech/insurtech company and understanding the nuances of a fast-growing, tech-driven market.

📝 Enhancement Note: The challenges are typical for a senior role in a dynamic tech company, focusing on strategic execution and adaptability. The growth opportunities are significant, particularly in leadership and in mastering emerging design technologies.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly evolved or strengthened a brand's visual identity. What was your process, and what was the impact?" (Focus on process, strategic thinking, and measurable outcomes.)

• "How do you balance maintaining strict brand guidelines with the need to create fresh, impactful designs for diverse campaigns?" (Highlight your approach to creative problem-solving within constraints.)

• "Imagine we need to design visuals for a new AI-powered feature launch. How would you approach understanding the brief and developing initial concepts?" (Demonstrate your ability to tackle new challenges and integrate emerging tech.)

Company & Culture Questions:

• "What excites you about BJAK's mission and our position in the Southeast Asian market?" (Research BJAK's mission, products, and market impact.)

• "How do you see yourself contributing to our flat organizational structure and collaborative culture?" (Emphasize your proactive, team-oriented approach.)

• "How do you stay updated on the latest digital design trends and emerging technologies like AI?" (Showcase your commitment to continuous learning and innovation.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, clearly articulate the narrative: the challenge, your role, the solution, and the outcome. Use visuals to support your story.

• Quantify Impact: Whenever possible, include metrics or specific results that demonstrate the effectiveness of your design (e.g., increased engagement, conversion rates, brand perception shifts).

• Showcase Process, Not Just Polish: While polished final assets are important, spending time explaining your thought process, iterations, and problem-solving approach will be more valuable.

• Be Prepared for Q&A: Anticipate questions about your design choices, challenges encountered, and how you'd approach future projects for BJAK.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, leadership potential, adaptability, and a deep understanding of brand building within a tech-focused, results-driven environment. The portfolio presentation is a critical component.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Ashby.

• Customize Your Resume: Tailor your resume to highlight the 5-8 years of relevant experience, specific skills in Adobe Creative Suite, Figma, and motion graphics, and any experience with AI design tools or performance marketing visuals. Quantify achievements where possible.

• Curate Your Portfolio: Select your strongest 5-7 projects that best showcase brand storytelling, visual leadership, and process. Ensure case studies clearly outline the problem, your solution, and the impact.

• Prepare Your Presentation: Practice walking through your portfolio, articulating your design process, and explaining the strategic rationale behind your work. Be ready to discuss your leadership and mentorship experience.

• Research BJAK: Thoroughly understand BJAK's mission, current brand, products, and target audience. Familiarize yourself with their website and any recent marketing campaigns to demonstrate genuine interest and alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.