Senior Brand and Marketing Designer (Lehi, UT-Boise, ID-Scottsdale, AZ)

📍 Job Overview

Job Title: Senior Brand and Marketing Designer

Company: Gabb Wireless

Location: Lehi, UT (Boise, ID-Scottsdale, AZ also mentioned, but hiring is limited to Utah residents)

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: September 8, 2026

Experience Level: 5+ Years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the development and execution of brand concepts and marketing collateral that embody Gabb Wireless's mission of safe tech for kids.

• Drive innovative design solutions across a multi-channel marketing landscape, including print, digital, packaging, and web.

• Act as a creative subject matter expert within the internal Creative team, contributing strategic thinking beyond just execution.

• Manage a dynamic workload, balancing urgent asset requests with comprehensive, long-term campaign design projects.

• Foster a collaborative and growth-oriented environment, pushing creative standards and maintaining a robust brand asset library.

📝 Enhancement Note: While the title is "Senior Brand and Marketing Designer," the responsibilities and company context strongly suggest a role that interfaces heavily with marketing operations and GTM strategies. The emphasis on "brand building," "marketing and advertising content," and "integrated campaigns" indicates a need for design work that directly supports and amplifies go-to-market initiatives. The "in-house agency" model further implies a need for operational efficiency in creative production and asset management.

📈 Primary Responsibilities

• Lead the creative design strategy and execution for all brand concepts and brand-building initiatives, ensuring alignment with Gabb's mission and values.

• Develop compelling marketing and advertising content across diverse mediums, including print collateral, digital ads, packaging, and website assets.

• Proactively interpret creative briefs and requests, offering a strong point of view and delivering polished, on-brand final assets that resonate with the target audience.

• Collaborate closely with the Creative Director, senior designers, motion graphics artists, and copywriters to conceptualize and execute integrated marketing campaigns.

• Manage and prioritize a dual workload of fast-turnaround asset requests and more extensive, strategic campaign-level design projects, demonstrating exceptional time management.

• Contribute strategic creative thinking and innovative ideas to the broader Creative team, actively participating in brainstorming and concept development sessions.

• Embrace feedback, iterate efficiently on designs, and maintain a positive, collaborative attitude throughout the creative process.

• Stay abreast of emerging design trends, tools, and technologies, continuously seeking opportunities to elevate Gabb's creative standards and visual identity.

• Meticulously organize and maintain working files, final assets, and design templates within the shared drive, adhering to established team naming conventions and folder structures.

• Actively contribute to the maintenance and growth of the brand asset library, enhancing team efficiency and brand consistency across all touchpoints.

📝 Enhancement Note: The responsibilities clearly indicate a need for operational rigor in asset management and workflow efficiency, common in Marketing Operations roles. The expectation to "interpret creative requests with a strong point of view and produce polished, on-brand finals" and "contribute creative thinking and strategy alongside the rest of the Creative team, not just execution" points to a strategic component that goes beyond pure design execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for senior-level roles. A strong portfolio can often substitute for formal education.

Experience: Minimum of 5 years of professional design experience, with a demonstrated track record in brand and marketing design. Emphasis is placed on the quality and conceptual strength of the portfolio over strict adherence to years of experience.

Required Skills:

• Portfolio: A robust portfolio showcasing strong conceptual thinking, brand building, and execution across print, digital, packaging, and web design.

• Software Proficiency: Expert-level command of Adobe Creative Cloud suite, specifically Photoshop, Illustrator, and InDesign.

• Digital Design Tools: Demonstrated expertise in Figma for collaborative design and prototyping.

• Conceptualization: Proven ability to develop creative concepts and translate them into effective visual designs.

• Brand Stewardship: Deep understanding of brand identity, guidelines, and their application across various touchpoints.

• Organizational Skills: Excellent habits for maintaining organized digital files, folder structures, and asset libraries.

• Time Management: Proven ability to manage multiple projects simultaneously, prioritizing effectively and meeting deadlines for both urgent and long-term tasks.

• Communication: Strong verbal and written communication skills for articulating design rationale and collaborating with cross-functional teams.

• Collaboration: Ability to work effectively within a team environment, receive and integrate feedback constructively.

• Adaptability: Willingness to explore and adopt new design tools and approaches.

Preferred Skills:

• Experience working within an in-house creative agency model.

• Familiarity with motion graphics software (e.g., After Effects) or collaboration with motion designers.

• Understanding of GTM (Go-To-Market) strategies and how design supports campaign objectives.

• Experience with A/B testing creative assets for digital marketing.

• Knowledge of user experience (UX) principles for web design.

• Experience in the children's technology or family-focused consumer product industry.

📝 Enhancement Note: The emphasis on a portfolio demonstrating "conceptual thinking, not just execution" is critical for operations roles, as it signifies the ability to think strategically about how design impacts business objectives. The mention of Figma and Adobe Creative Cloud directly points to the tools foundational to marketing operations workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Include detailed case studies that illustrate the design process from concept to final execution for key marketing campaigns or brand initiatives.

• Problem/Solution Framework: Clearly articulate the design challenge, the strategic approach taken, and the measurable impact or outcome of the design solution.

• Brand Consistency: Showcase examples demonstrating the ability to maintain and evolve brand identity across diverse platforms and collateral types.

• Cross-Channel Application: Highlight projects that span multiple channels (print, digital, web, packaging) to demonstrate versatility and integrated campaign thinking.

• Tool Proficiency Showcase: Embed examples that implicitly or explicitly demonstrate proficiency in Adobe Creative Cloud and Figma.

Process Documentation:

• Workflow Design: Candidates should be prepared to discuss their personal workflow for managing design projects, from brief interpretation to final delivery, including how they handle revisions and feedback.

• Asset Management: Demonstrate an understanding of best practices for organizing, naming, and storing creative assets to ensure discoverability and reusability for the entire team.

• Collaboration Protocols: Be ready to describe how you collaborate with copywriters, motion designers, and other stakeholders to ensure cohesive campaign development.

• Trend Integration: Explain how you research and integrate current design trends while staying true to established brand guidelines, showcasing a proactive approach to design evolution.

📝 Enhancement Note: For a role like this, the "portfolio" is not just a collection of pretty pictures but a demonstration of process and strategic thinking. The emphasis on case studies and problem/solution frameworks aligns with operations' need for tangible, results-oriented work. The mention of asset management and workflow directly relates to operational efficiency within the creative function.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Brand and Marketing Designer with 5+ years of experience in the Lehi, UT area, the estimated salary range is $80,000 - $110,000 annually. This estimate considers the cost of living in Utah, the specialized skill set required, and the senior level of the position.

Benefits:

• Generous Paid Time Off (PTO): Ample leave for rest and rejuvenation.

• Hybrid Work Schedule: Flexibility to balance in-office collaboration with remote work.

• Comprehensive Health Insurance: Generously covered premiums, with potential for 100% coverage based on tenure.

• Stock Options: Opportunity to gain equity in a growing company.

• 401(k) Plan: With employer match, supporting long-term financial planning.

• Pet Insurance: Coverage for furry family members.

• Community Service Pay: Paid time off to contribute to community initiatives.

• Fast-paced Startup Environment: Exposure to rapid growth and innovation.

• Energetic and Collaborative Culture: A positive and engaging work atmosphere.

Working Hours: Standard full-time hours, likely around 40 hours per week, with flexibility offered through the hybrid work arrangement.

📝 Enhancement Note: The salary range is an estimation based on similar roles in the specified geographic location, factoring in the experience level and the hybrid work arrangement. This is a crucial piece of information for operations professionals assessing the total compensation package. The benefits listed are directly extracted from the provided text and are presented to highlight the comprehensive offering.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically, safe tech for children and families). Gabb Wireless operates in a niche but growing market focused on providing alternatives to mainstream smartphones for younger users. This industry context implies a mission-driven approach and a focus on user safety and well-being.

Company Size: Mid-sized company (implied by the existence of an internal creative team and a structured benefits package, likely in the range of 50-250 employees). This size offers a balance of established processes and the agility of a growing organization.

Founded: The company's founding date is not provided, but the emphasis on "bringing back the magic of childhood" and "safe tech" suggests a relatively recent origin, likely within the last decade, responding to modern digital challenges.

Team Structure:

• Creative Team: Operates as an "in-house agency," suggesting a dedicated unit with specialized roles (designers, motion graphics artists, copywriters) working collaboratively.

• Reporting: The Senior Brand and Marketing Designer reports directly to the Creative Director, indicating a clear leadership structure within the creative department.

• Cross-functional Collaboration: The role requires close collaboration with the Creative Director, senior designers, motion graphics artists, and copywriters, and implicitly with marketing, product, and potentially other GTM teams to ensure brand consistency and campaign effectiveness.

Methodology:

• Mission-Driven Design: Creative output is guided by Gabb's core mission to protect kids and foster real connections, influencing aesthetic choices and messaging.

• Collaborative Ideation: The team encourages "creative thinking and strategy alongside the rest of the Creative team, not just execution," promoting a collective approach to problem-solving.

• Agile Creative Production: The need to "balance fast-turn asset requests and longer campaign-level design projects" suggests an agile workflow capable of responding to immediate needs while planning for strategic initiatives.

• Continuous Improvement: A commitment to "stay[ing] current with design trends and continually push[ing] Gabb's creative standards forward" indicates a culture of learning and innovation.

Company Website: https://www.gabb.com/

📝 Enhancement Note: The company culture description is derived from the provided text, emphasizing a mission-driven, collaborative, and innovative environment. The "in-house agency" model is a key operational characteristic that impacts how design work is managed and executed.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Senior level within the Creative/Marketing Operations function. It requires a high degree of autonomy, conceptual leadership, and the ability to manage complex projects independently. Senior designers are expected to act as subject matter experts, mentor junior team members (implicitly), and contribute to strategic decision-making regarding brand expression.

Reporting Structure: The Senior Brand and Marketing Designer reports directly to the Creative Director. This provides a clear line of communication for strategic direction, performance feedback, and career development discussions. The role is embedded within the Creative team, which likely collaborates closely with Marketing, Product, and other GTM departments.

Operations Impact: The impact of this role on the business is significant and multifaceted. By shaping the brand's visual identity and creating compelling marketing collateral, the designer directly influences:

• Brand Perception: How Gabb Wireless is perceived by parents, children, and the wider market.

• Customer Acquisition: The effectiveness of marketing campaigns in attracting new users.

• Customer Engagement: The appeal and clarity of communication across all touchpoints.

• Brand Loyalty: The strength of emotional connection and trust built with the brand.

• Operational Efficiency: By maintaining organized assets and efficient workflows, this role contributes to the overall productivity of the marketing and creative functions.

Growth Opportunities:

• Creative Leadership: Potential to grow into a Lead Designer or Art Director role, taking on more strategic oversight and team management responsibilities within the Creative department.

• Specialization: Opportunity to deepen expertise in specific areas like digital product design, motion graphics, or campaign strategy, becoming a go-to expert.

• Cross-Functional Development: Exposure to broader marketing and GTM strategies, potentially leading to roles with a more integrated marketing operations focus.

• Mentorship: As a senior member, opportunities to mentor junior designers and contribute to team skill development.

• Impact on a Mission-Driven Brand: The chance to significantly shape the visual narrative of a company with a strong social mission, offering professional fulfillment.

📝 Enhancement Note: This analysis focuses on how a "Senior Brand and Marketing Designer" fits into the broader operations landscape, emphasizing strategic impact and career progression within a creative/marketing operations context. The emphasis on "operations impact" and "growth opportunities" is tailored for professionals seeking more than just a design role.

🌐 Work Environment

Office Type: The job posting indicates a Hybrid work arrangement. This suggests that while the role is based in Lehi, UT, employees are expected to work some days in the office and some days remotely. This model aims to combine the benefits of in-person collaboration and team cohesion with the flexibility of remote work.

Office Location(s): The primary advertised location is Lehi, Utah. However, the title also mentions Boise, ID, and Scottsdale, AZ, suggesting potential future expansion or a broader regional presence for the company. Crucially, a note states, "While we value talent from everywhere, we are currently limited to hiring employees who reside in Utah." This clarifies that the role is for Utah residents only.

Workspace Context:

• Collaborative Hub: The office environment likely serves as a hub for team meetings, brainstorming sessions, and collaborative design sprints, fostering synergy within the Creative team.

• Creative Tools & Technology: Access to necessary design software (Adobe Creative Cloud, Figma) and potentially a well-equipped creative workspace.

• Team Interaction: Opportunities for face-to-face interaction with the Creative Director, fellow designers, motion graphics artists, and copywriters, enhancing communication and creative synergy.

• Brand Immersion: Being in the office provides a direct connection to the company's mission and culture, which can inspire design work.

Work Schedule: Standard full-time employment, likely with core hours for team collaboration and flexibility around those times, especially given the hybrid nature of the role. The emphasis on balancing "fast-turn asset requests and longer campaign-level design projects" suggests a need for efficient time management within the work schedule.

📝 Enhancement Note: The description of the work environment is synthesized from the "Hybrid" work arrangement, the location details, and the general context of a creative team operating as an "in-house agency." The focus is on how this environment supports operations and collaboration.

📄 Application & Portfolio Review Process

Interview Process: While not explicitly detailed, a typical process for a Senior Designer role at a company like Gabb Wireless would likely involve:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications and cultural fit.

• Portfolio Review & Technical Interview: A detailed review of the candidate's portfolio with the Creative Director and potentially senior designers. This would focus on conceptual thinking, design process, technical skills, and problem-solving abilities. Expect to discuss specific projects, your role, challenges, and outcomes.

• Creative Challenge/Case Study: A practical exercise, possibly a take-home assignment or an in-office challenge, to evaluate design skills, strategic thinking, and ability to work under timed conditions. This might involve developing a concept for a new campaign or refining existing assets.

• Team/Cultural Fit Interview: Meetings with other members of the Creative team and potentially cross-functional partners to assess collaboration style and alignment with Gabb's culture.

• Final Interview: A discussion with a senior leader (e.g., Head of Marketing or CEO, depending on company structure) to confirm fit and discuss overall vision.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best demonstrate the required skills (conceptual thinking, brand building, multi-channel design). Prioritize projects that align with Gabb's mission and target audience.

• Showcase Process: For each project, don't just show the final output. Include the brief, your thought process, sketches, iterations, challenges faced, and how you overcame them. Use visuals to tell the story.

• Quantify Impact: Whenever possible, include metrics or outcomes that demonstrate the success of your designs (e.g., increased engagement, conversion rates, brand recognition improvements). This is crucial for operations roles.

• Highlight Tool Proficiency: Ensure your portfolio implicitly or explicitly shows your command of Adobe Creative Cloud and Figma.

• Tailor to Gabb: If possible, include a project that demonstrates your understanding of the safe tech for kids market or a similar mission-driven brand.

Challenge Preparation:

• Deconstruct the Brief: Understand the core objective, target audience, and any constraints of the design challenge.

• Strategic Approach: Outline your design strategy before diving into execution. What message are you trying to convey? How will your design achieve this?

• Time Management: Allocate your time wisely between conceptualization, design, and refinement. Practice working efficiently.

• Presentation: Be prepared to clearly articulate your design choices, rationale, and how your solution meets the brief's requirements.

📝 Enhancement Note: This section is built around typical interview processes for senior creative roles, with a strong emphasis on portfolio presentation and practical challenges, which are key evaluation points in operations-focused hiring. The advice is tailored to showcase strategic thinking and operational efficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Expert proficiency required in Photoshop (image editing, manipulation), Illustrator (vector graphics, logos, illustrations), and InDesign (layout, print design, digital publications).

• Figma: Essential for collaborative design, prototyping, and UI/UX design for digital assets and web interfaces.

• Shared Drive/Cloud Storage: Proficiency in organizing and managing files within a shared cloud environment (e.g., Google Drive, Dropbox) following specific team conventions.

Analytics & Reporting:

• While not directly a design tool, understanding how design impacts metrics is key. Familiarity with analytics platforms like Google Analytics or social media analytics dashboards to understand design performance is beneficial.

• Experience interpreting data from A/B tests on creative assets for optimization. CRM & Automation:

• No direct CRM or automation tool requirements are listed for this design role, but an understanding of how marketing automation platforms (e.g., HubSpot, Marketo) utilize creative assets would be advantageous.

• Familiarity with project management tools (e.g., Asana, Trello, Monday.com) used by creative and marketing teams for task tracking and workflow management.

📝 Enhancement Note: This section focuses on the core design tools specified and extrapolates on related technologies that a senior designer supporting marketing operations would likely interact with or benefit from understanding. The emphasis is on tools that enable efficient creative production and collaboration.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A deep commitment to Gabb's purpose of protecting children and fostering healthy connections through technology. This value translates into designing with empathy and a focus on positive impact.

• Creative Excellence: A drive to produce high-quality, innovative, and effective design work that pushes the boundaries of brand expression.

• Collaboration & Teamwork: Valuing open communication, constructive feedback, and mutual support within the Creative team and with cross-functional partners.

• Efficiency & Organization: A commitment to maintaining organized workflows, digital assets, and efficient processes to maximize team productivity and responsiveness.

• Growth & Adaptability: Encouraging continuous learning, embracing new tools and trends, and adapting to evolving business needs and design landscapes.

Collaboration Style:

• Integrated Creative Agency Model: Working closely with copywriters, motion designers, and the Creative Director to produce cohesive, multi-faceted campaign elements.

• Feedback-Oriented: A culture that encourages providing and receiving constructive feedback to refine designs and achieve optimal results.

• Strategic Partnership: Collaborating with marketing and other departments to ensure design efforts are aligned with broader business objectives and GTM strategies.

• Knowledge Sharing: Implicitly, a culture where team members share insights, best practices, and learnings to elevate the collective skill set.

📝 Enhancement Note: These values and collaboration styles are inferred from the company description and the role's responsibilities, focusing on how they contribute to an effective operational environment for creative output.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating Gabb's mission and brand guidelines into visually compelling designs that also meet specific marketing objectives and technical requirements.

• Managing High-Volume & Diverse Requests: Juggling numerous, varied design tasks – from quick social media graphics to complex packaging – while maintaining high quality and meeting deadlines.

• Adapting to a Fast-Paced Startup Environment: Thriving in a dynamic setting where priorities can shift and new opportunities or challenges emerge rapidly.

• Staying Ahead of Design Trends: Continuously innovating and incorporating current design aesthetics and technologies without compromising brand integrity or the core mission.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Figma, explore new Adobe Creative Cloud features, or learn complementary design tools.

• Brand Strategy and Marketing Integration: Gaining deeper insights into go-to-market strategies, campaign planning, and how design plays a pivotal role in driving business outcomes.

• Creative Leadership Development: Potential to take on more leadership responsibilities, mentor junior designers, and contribute to strategic creative direction.

• Industry Exposure: Learning about the unique challenges and opportunities within the safe tech for kids market and contributing to a meaningful company mission.

📝 Enhancement Note: This section identifies potential challenges and growth avenues relevant to a senior operations-adjacent creative role, focusing on skill development and strategic impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a tight deadline for an urgent asset request with a longer-term campaign design project. How did you manage your time and priorities?" (Assesses time management, prioritization, and operational efficiency.)

• "Walk us through your process for developing a new brand concept from initial brief to final execution. What are the key stages, and how do you ensure alignment with brand strategy?" (Evaluates strategic thinking, process adherence, and brand stewardship.)

• "How do you incorporate user feedback and iterate on your designs to achieve the best possible outcome? Provide an example." (Tests adaptability, receptiveness to feedback, and problem-solving.)

• "Imagine you're tasked with creating marketing materials for a new Gabb feature targeting parents. What would be your initial approach, and what key design considerations would you prioritize?" (Assesses strategic design thinking and understanding of the target audience/mission.) Company & Culture Questions:

• "What interests you most about Gabb Wireless's mission to provide safe tech for kids?" (Evaluates alignment with company values and mission.)

• "How do you see your design expertise contributing to a company that operates like an in-house creative agency?" (Assesses understanding of the operational model and collaborative approach.)

• "Describe your ideal collaborative environment. How do you best work with copywriters, motion designers, and other creative partners?" (Gauges collaboration style and team fit.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio around key themes or projects. For each project, clearly state the objective, your role, the challenge, your solution (with visuals), and the outcome/impact.

• Highlight Conceptual Strength: Emphasize the "why" behind your design decisions, not just the "what." Explain your creative rationale and how it aligns with business goals.

• Showcase Process: Include sketches, wireframes, mood boards, and iteration examples to demonstrate your design process and problem-solving skills. This is critical for operations roles.

• Quantify Results: Wherever possible, present metrics or tangible outcomes that demonstrate the effectiveness of your designs. This shows you understand the business impact of your work.

• Practice Your Narrative: Be ready to clearly and concisely articulate each project within 2-3 minutes, highlighting the most important aspects.

📝 Enhancement Note: These questions are designed to probe the candidate's strategic thinking, operational efficiency, and understanding of brand and collaboration, all crucial aspects for a senior role supporting marketing operations. The portfolio presentation strategy emphasizes demonstrating process and impact.

📌 Application Steps

To apply for this Senior Brand and Marketing Designer position:

• Submit your application through the provided Lever.co link.

• Tailor Your Resume: Highlight specific experience in brand design, marketing collateral creation, and proficiency with Adobe Creative Cloud and Figma. Use keywords from the job description, emphasizing your senior-level experience and conceptual abilities.

• Curate a Strong Portfolio: Select 4-6 of your best projects that showcase conceptual thinking, brand building, and multi-channel design. Ensure each project includes a clear case study detailing the process, challenges, and outcomes. Prepare to discuss these projects in detail.

• Prepare for a Creative Challenge: Be ready for a practical design exercise that assesses your creative problem-solving skills, strategic thinking, and ability to work under pressure.

• Research Gabb Wireless: Familiarize yourself with Gabb's mission, products, brand aesthetic, and target audience. Understand their competitive landscape and how your design skills can contribute to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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