Senior Brand & Marketing Designer

📍 Job Overview

Job Title: Senior Brand & Marketing Designer

Company: Guardio

Location: Tel Aviv-Yafo, Israel

Job Type: Full-time

Category: Marketing Operations / Brand Design

Date Posted: 2026-09-08

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Drive the visual identity and creative output for a high-growth consumer cybersecurity company, Guardio.

• Lead end-to-end design projects for marketing campaigns, web assets, and brand development initiatives.

• Collaborate closely with Marketing, Growth, and Brand teams to ensure a cohesive and impactful brand experience across all touchpoints.

• Leverage cutting-edge design tools, including Figma and Generative AI, to accelerate creative processes and produce high-quality assets.

• Translate business objectives into compelling visual narratives that resonate with a B2C audience, directly contributing to user acquisition and brand perception.

📝 Enhancement Note: This role is positioned as a Senior Brand & Marketing Designer, indicating a need for not only strong design execution but also strategic input into brand direction and marketing effectiveness. The emphasis on "high-velocity team" and "speed meets intention" suggests an agile environment where efficient, impactful design is paramount. The connection to B2C marketing and cybersecurity highlights the need for designs that are both engaging and trustworthy.

📈 Primary Responsibilities

• Own and evolve the Guardio brand's visual identity, ensuring consistency and excellence across all marketing materials and digital platforms.

• Develop and implement comprehensive brand guidelines for each project, maintaining a cohesive brand look and feel.

• Lead the conceptualization and execution of design projects for marketing campaigns, including digital ads, social media content, email marketing visuals, and landing pages.

• Design and optimize web assets, collaborating with web development teams to ensure seamless implementation and a superior user experience.

• Utilize Figma for all design work, ensuring efficient collaboration, version control, and scalable design systems.

• Integrate Generative AI workflows to enhance creative concepting, asset production, and exploration of new design possibilities.

• Experiment with "design vibe coding" and innovative techniques to bring designs to life and push creative boundaries.

• Stay abreast of the latest design trends and technologies, applying them strategically to maintain Guardio's competitive edge and brand voice.

• Translate complex business goals and user needs into clear, compelling visual communications for a B2C audience.

• Contribute to the evolution of Guardio's existing brand system, potentially through motion design or system enhancements.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand stewardship and hands-on execution. The emphasis on "end-to-end" ownership and "leading design projects" signifies a senior-level contribution. The requirement to "translate business goals into compelling visuals" directly links design output to tangible business impact, a critical aspect of operations-minded roles in marketing.

🎓 Skills & Qualifications

Education: While specific educational requirements are not listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for a Senior Designer role. A strong portfolio can often substitute for formal education.

Experience: 5+ years of dedicated experience as a Brand & Marketing Designer, with a proven track record of building and maintaining cohesive brand identities.

Required Skills:

• Brand Identity Development: Proven ability to create and manage a strong, recognizable brand identity from concept to execution.

• Marketing Campaign Design: Expertise in designing visually compelling assets for diverse marketing channels (digital ads, social media, email, landing pages).

• Web Design Principles: Solid understanding of UX/UI principles as they apply to web and digital interfaces, ensuring effective user journeys.

• Figma Proficiency: Advanced mastery of Figma for collaborative design, prototyping, and creating scalable design systems.

• Generative AI Integration: Hands-on experience leveraging Generative AI tools (e.g., Midjourney, DALL-E, Stable Diffusion, Adobe Firefly) to accelerate creative workflows and asset production.

• Design Principles & Aesthetics: A sharp eye for design, with a deep understanding of typography, color theory, layout, and visual hierarchy.

• Brand Guideline Creation: Experience in developing and implementing clear, actionable brand guidelines.

• Creative Thinking & Problem Solving: Ability to translate business objectives and user needs into innovative visual solutions.

• Trend Awareness: A habit of staying current with design trends and technologies, with the ability to apply them judiciously.

Preferred Skills:

• Motion Design: Experience in creating animated graphics, explainer videos, or UI animations.

• Brand System Evolution: Experience in expanding or refining existing brand systems to accommodate new products or marketing initiatives.

• "Design Vibe Coding": Familiarity or experimentation with using code (e.g., CSS, HTML, JavaScript) to influence or enhance design outcomes, or a general understanding of how design translates to web implementation.

• B2C Marketing Acumen: Understanding of B2C marketing strategies and how design can drive engagement and conversion for consumer products.

📝 Enhancement Note: The emphasis on Figma and Generative AI points to a modern, fast-paced design operation. The "design vibe coding" and "experimenting with new ways" suggest a culture that encourages innovation and embraces emerging technologies within the design process, aligning with efficiency and impact goals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Identity Showcase: A dedicated section demonstrating your experience in building or evolving cohesive brand identities, including logo development, color palettes, typography systems, and brand guidelines.

• Marketing Campaign Case Studies: Detailed examples of marketing campaigns you've designed, illustrating the problem, your creative approach, the visuals produced, and—crucially—measurable impact (e.g., increased engagement, conversion rates, brand recall).

• Web Design Examples: Showcase of web design projects, highlighting user-centric design thinking, effective layout, and visual appeal for landing pages or website sections.

• Figma Mastery Demonstration: While not a direct portfolio piece, be prepared to discuss your workflow, component libraries, and collaborative processes within Figma.

• Generative AI Application: Examples of how you've used Generative AI in your design process, whether for concept exploration, asset generation, or overcoming creative blocks. Highlight the strategic application, not just the output.

Process Documentation:

• Workflow Design & Optimization: Be ready to discuss how you approach design projects from brief to final delivery, including your methods for managing multiple projects, collaborating with stakeholders, and incorporating feedback efficiently.

• System Implementation: Demonstrate your understanding of how designs are implemented across different platforms (web, social, print), and how you ensure brand consistency during this phase.

• Measurement & Performance Analysis: Articulate how you connect your design work to business outcomes. Be prepared to discuss metrics relevant to brand awareness, campaign performance, and user engagement, and how your designs contributed to them.

📝 Enhancement Note: For a senior role, the portfolio should not just be a collection of pretty pictures but a testament to strategic thinking and demonstrable impact. The emphasis on "measurable impact" and "connecting design work to business outcomes" is crucial for demonstrating an operations-minded approach.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Brand & Marketing Designers in Tel Aviv, Israel, with 5-10 years of experience, the estimated annual salary range is between ₪200,000 - ₪350,000 (approximately $55,000 - $95,000 USD, subject to exchange rates). This range can vary based on the candidate's specific experience, portfolio strength, and negotiation.

Benefits:

• Comprehensive Health Insurance: Coverage for medical, dental, and vision, crucial for employee well-being.

• Stock Options/Equity: Potential for ownership in a fast-growing company, aligning employee success with company growth.

• Professional Development Budget: Funds allocated for courses, workshops, conferences (e.g., design conferences, AI in design), and learning resources to foster continuous skill enhancement.

• Generous Paid Time Off: Ample vacation days, sick leave, and public holidays to ensure work-life balance.

• Modern Office Environment: Access to a well-equipped office space in Tel Aviv, fostering collaboration and creativity.

• Team Events & Social Activities: Opportunities for team building and networking within the company.

• Potential for Hybrid Work Flexibility: While the role is listed as on-site, advanced discussions might explore limited hybrid arrangements for experienced, high-performing individuals.

Working Hours: The standard working hours are typically 40 hours per week, with flexibility often provided for task completion. The emphasis on a "high-velocity team" suggests a dynamic work environment where efficient time management is key.

📝 Enhancement Note: Salary estimation is based on general market data for senior design roles in the Israeli tech sector, considering the company's growth stage and ARR. Benefits are typical for high-growth tech companies in the region, with a focus on professional development and employee well-being, which are attractive to experienced operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Cybersecurity. Guardio operates in a rapidly evolving and critical sector, leveraging AI to combat increasingly sophisticated online threats. This industry demands innovation, reliability, and a strong focus on user protection.

Company Size: Guardio is a fast-growing company, doubling revenue four years running and exceeding $150 million in ARR. This indicates a scale-up phase, likely with a dynamic, agile, and resource-rich environment. The company protects over a million people, highlighting significant market traction.

Founded: While the founding date isn't explicitly provided, the rapid growth and $150M ARR suggest a company that has successfully navigated its early stages and is now in a significant expansion phase.

Team Structure:

• High-Velocity Marketing & Brand Team: The designer will be part of a fast-paced team where speed and intention are balanced. This suggests a collaborative structure with clear roles but a need for agile execution.

• Cross-Functional Collaboration: Close partnerships are expected with Marketing, Growth, and Brand-related teams, implying a need for strong communication and alignment across departments.

• Creative Leadership: As a Senior Designer, the role likely involves mentoring junior designers or leading specific creative initiatives, contributing to the overall creative direction.

Methodology:

• Speed Meets Intention: A core principle for the team, emphasizing efficient execution without compromising quality or strategic alignment.

• Experimentation: A culture that encourages bold experimentation to find innovative solutions and drive measurable impact.

• Data-Driven Creativity: While a design role, the emphasis on "measurable impact" suggests that design decisions are informed by data and performance metrics.

• AI Integration: Proactive adoption of AI technologies to enhance creative processes and output.

Company Website: https://guard.io/

📝 Enhancement Note: Guardio's focus on AI-driven cybersecurity for consumers positions it at the forefront of a critical market. The company's rapid growth and ARR suggest a strong product-market fit and a supportive environment for innovation. The culture appears to value agility, creativity, and measurable results, which are key for operations-minded professionals.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role within the Brand & Marketing function. It requires a high degree of autonomy, strategic input, and the ability to lead projects independently. The focus is on driving tangible business outcomes through design excellence.

Reporting Structure: While not explicitly stated, a Senior Brand & Marketing Designer typically reports to a Marketing Director, Head of Brand, or Creative Director. They will work closely with marketing managers and growth specialists.

Operations Impact: The role has a direct impact on Guardio's market perception, user acquisition, and customer retention. Effective brand design and marketing visuals are critical for communicating the value proposition of a cybersecurity product, building trust, and driving adoption in a competitive B2C landscape. The designer's work will influence conversion rates on marketing campaigns and website interactions.

Growth Opportunities:

• Creative Leadership: Potential to grow into a Creative Director role or lead a specialized design team as the company scales.

• Brand Strategy Influence: Opportunity to contribute more significantly to Guardio's overall brand strategy and long-term vision.

• Specialization: Deepen expertise in specific areas like motion design, UX/UI for security products, or AI-driven design workflows.

• Cross-Functional Leadership: Take on project lead roles that involve broader strategic initiatives beyond pure design execution.

• Industry Exposure: Gain deep experience in the fast-paced cybersecurity sector, a high-demand and impactful industry.

📝 Enhancement Note: The "Senior" title and emphasis on strategic vision and impact indicate significant growth potential beyond pure design execution. This role offers a pathway to leadership and strategic influence within a rapidly expanding tech company.

🌐 Work Environment

Office Type: Guardio is described as operating from an office, implying a physical workspace. Given the company's growth and tech focus, this is likely a modern, collaborative office environment designed to foster creativity and teamwork.

Office Location(s): The primary location specified is Tel Aviv-Yafo, Israel. This is a major tech hub, offering a vibrant ecosystem for innovation and talent.

Workspace Context:

• Collaborative Hub: The office environment is expected to facilitate close collaboration with marketing, growth, and brand teams, enabling quick feedback loops and shared ideation.

• Tool & Technology Access: Expect access to industry-standard design software, hardware, and potentially specialized AI tools and platforms to support the creative process.

• Dynamic Atmosphere: As part of a high-velocity team in a rapidly growing company, the workspace will likely be energetic and fast-paced, requiring adaptability and focus.

Work Schedule: The role is full-time, typically around 40 hours per week. While on-site, there's an expectation of flexibility to meet project deadlines and adapt to the needs of a fast-moving marketing environment.

📝 Enhancement Note: The on-site requirement in Tel Aviv suggests an environment that values in-person collaboration for rapid iteration and creative synergy, common in high-growth tech companies.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your experience, skills, and fit with the role's requirements.

• Portfolio Presentation & Discussion: A session where you'll walk through your portfolio, highlighting key projects, your design process, strategic thinking, and the impact of your work. Be prepared to discuss your experience with Figma and Generative AI.

• Skills Assessment/Creative Challenge: Potentially a design exercise or case study focused on solving a specific brand or marketing challenge relevant to Guardio's business. This may involve conceptualization, ideation, and asset creation within a given timeframe.

• Team & Stakeholder Interviews: Meetings with key members of the Marketing, Growth, and Brand teams to assess collaboration style, communication skills, and cultural fit.

• Final Interview: Likely with a senior leader (e.g., Head of Marketing, Creative Director) to discuss strategic vision, career aspirations, and final alignment.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best showcase your brand identity, marketing campaign design, web design, and strategic thinking. Prioritize projects with demonstrable results and impact.

• Highlight Process & Impact: For each project, clearly articulate the brief, your role, your design process, the tools used (especially Figma and AI), and the measurable outcomes achieved. Use data and metrics wherever possible.

• Showcase Brand Cohesion: Demonstrate your ability to maintain a consistent brand voice and visual identity across different mediums and campaigns.

• Emphasize AI & Figma Skills: Be prepared to discuss your workflows in Figma and how you leverage Generative AI to enhance efficiency and creativity. Show examples if possible.

• Tell a Story: Frame your portfolio pieces as compelling narratives that highlight problem-solving and strategic application of design skills.

Challenge Preparation:

• Understand Guardio: Research Guardio's current brand, messaging, target audience (B2C cybersecurity), and competitive landscape.

• Anticipate Challenges: Expect challenges that require you to think strategically about communicating complex security concepts visually, or designing for user acquisition in a crowded digital space.

• Focus on B2C Appeal: Demonstrate an understanding of how to create designs that resonate with a general consumer audience, balancing professionalism with approachability.

• Prepare for AI Integration: If a challenge involves asset creation, consider how you might strategically use Generative AI to expedite the process or explore novel concepts.

📝 Enhancement Note: The interview process emphasizes a thorough evaluation of both creative craft and strategic impact. Candidates should be prepared to not only showcase their design skills but also articulate their process, decision-making rationale, and understanding of business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI/UX design, prototyping, and collaborative workflows. Mastery is essential.

• Adobe Creative Suite: Likely includes Photoshop, Illustrator, and After Effects for image editing, vector graphics, and motion design.

• Generative AI Platforms: Tools such as Midjourney, DALL-E, Stable Diffusion, or Adobe Firefly for concept ideation and asset generation.

• Prototyping Tools: Figma's built-in prototyping capabilities, or potentially other tools like InVision for more advanced interactive prototypes.

Analytics & Reporting:

• Web Analytics Tools: Familiarity with platforms like Google Analytics is beneficial for understanding user behavior on web assets.

• Marketing Performance Dashboards: Experience with tools that track campaign performance (e.g., social media analytics, ad platform dashboards) to inform design decisions and demonstrate impact.

CRM & Automation:

• Marketing Automation Platforms: While not a primary tool for the designer, understanding how designs are used within platforms like HubSpot, Marketo, or Mailchimp is advantageous for email and campaign asset creation.

• Project Management Tools: Familiarity with tools like Asana, Trello, or Jira for managing design tasks and workflows.

📝 Enhancement Note: The explicit mention of Figma and Generative AI highlights Guardio's commitment to leveraging modern, efficient design technologies. Proficiency in these areas is a key differentiator for this role.

👥 Team Culture & Values

Operations Values:

• Innovation & Experimentation: A drive to explore new ideas, technologies (like AI), and creative approaches to solve problems and stay ahead of trends.

• Impact-Driven: A focus on delivering work that has a measurable effect on business goals, such as user acquisition, brand awareness, and conversion rates.

• Agility & Speed: The ability to move quickly and adapt to changing priorities in a high-velocity environment without sacrificing quality.

• Collaboration & Communication: Strong emphasis on working effectively with cross-functional teams, sharing ideas, and providing constructive feedback.

• Craftsmanship: A commitment to high-quality design execution, attention to detail, and aesthetic excellence.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with Marketing, Growth, and Brand teams, ensuring design efforts are aligned with overall business strategies.

• Feedback-Driven: An open culture that encourages constructive feedback on designs to refine and improve outcomes.

• Shared Ownership: While leading design, there's an expectation of shared ownership of brand success and marketing campaign effectiveness.

• Proactive Communication: Anticipating needs, sharing progress, and raising potential issues proactively are key to successful collaboration.

📝 Enhancement Note: The values suggest a culture that is both creative and results-oriented, with a strong emphasis on continuous improvement and adaptation, which are hallmarks of successful operations teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The "high-velocity" environment demands rapid output, presenting a challenge in maintaining impeccable design quality and strategic depth on every project.

• Communicating Complex Concepts: Translating the technical nature of cybersecurity into easily understandable and visually engaging B2C marketing materials.

• Evolving Brand Identity: Potentially working with an existing brand system and needing to evolve it creatively while maintaining consistency, especially with the addition of AI-generated elements.

• Measuring Design Impact: Quantifying the direct impact of design on business metrics in a fast-paced marketing landscape.

Learning & Development Opportunities:

• AI in Design Specialization: Becoming an expert in leveraging Generative AI for creative production, potentially leading internal best practices.

• Brand Strategy Leadership: Growing influence on Guardio's overarching brand narrative and visual strategy.

• Cybersecurity Industry Insight: Gaining deep knowledge of the consumer cybersecurity market, its challenges, and user needs.

• Advanced Motion Design: Developing skills in motion graphics for richer marketing content.

• Cross-Functional Project Leadership: Opportunity to lead larger, more integrated marketing initiatives that require strategic design input.

📝 Enhancement Note: The challenges are typical for senior roles in fast-growing tech companies, offering significant opportunities for skill development and career advancement, particularly in areas like AI and strategic brand management.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance rapid design production with maintaining high creative standards. How did you approach it?" (Focus on process, prioritization, and quality control.)

• "How would you approach designing a marketing campaign for a new AI-powered cybersecurity feature aimed at a broad B2C audience? What are the key considerations?" (Assess strategic thinking, B2C empathy, and communication of complex ideas.)

• "Walk us through a project where you significantly contributed to evolving an existing brand identity. What were the challenges and how did you ensure brand consistency?" (Demonstrate brand stewardship and system thinking.) Company & Culture Questions:

• "What excites you about Guardio and the consumer cybersecurity space?" (Show genuine interest and research into the company's mission.)

• "How do you see Generative AI impacting the future of brand and marketing design, and how would you integrate it into Guardio's workflow?" (Demonstrate forward-thinking and practical application of AI.)

• "Describe your ideal collaborative relationship with marketing and growth teams." (Highlight communication, feedback, and alignment skills.) Portfolio Presentation Strategy:

• Start with Impact: Begin by presenting your most impactful projects that align directly with the Senior Brand & Marketing Designer role at Guardio.

• Structure Your Narrative: For each project, clearly outline the problem, your strategic approach, your role, the tools used (Figma, AI), the design solutions, and the quantifiable results.

• Demonstrate AI & Figma Proficiency: Be ready to show specific examples of your workflow in Figma and how you've used AI tools. Discuss the benefits and limitations.

• Showcase Brand Cohesion: Emphasize how your designs consistently reinforce brand identity across different touchpoints.

• Be Ready for Questions: Anticipate questions about your design decisions, problem-solving process, and how you handle feedback or challenging critiques.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also strategic thinking, adaptability, and an understanding of Guardio's business context and operational demands.

📌 Application Steps

To apply for this Senior Brand & Marketing Designer position:

• Submit your application through the provided link on Comeet.

• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to B2C marketing, brand identity, and digital design within a tech or cybersecurity context. Showcase your Figma and Generative AI skills prominently.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of experience, emphasizing achievements and responsibilities related to brand development, marketing campaigns, and creative leadership. Use keywords from the job description.

• Prepare Your Narrative: Practice presenting your portfolio, focusing on the strategic rationale behind your design choices and the measurable impact of your work. Be ready to articulate your experience with Figma and Generative AI.

• Company Research: Thoroughly research Guardio's mission, product, target audience, and current marketing efforts. Understand their brand voice and identify opportunities where your design expertise can add significant value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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