SaaS UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: SaaS UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Remote (Europe or Americas)

Job Type: FULL_TIME

Category: Product Design & Brand Operations

Date Posted: 2026-09-04

Experience Level: Mid-Senior Level (5-10 years inferred)

Remote Status: 100% Remote

🚀 Role Summary

• Spearhead the design and implementation of user interfaces (UI) and user experiences (UX) for cutting-edge SaaS products, ensuring intuitive and engaging user journeys.

• Develop and execute comprehensive brand design strategies that align with EWOR's innovative initiatives and market positioning.

• Translate high-level strategic vision into concrete, actionable design roadmaps, driving rapid implementation from prototype to production.

• Architect scalable design solutions that support rapid growth and the potential for future spin-offs of new ventures.

• Collaborate directly with department founders, world-class engineers, researchers, and commercial leaders within a high-growth, operationally focused environment.

📝 Enhancement Note: The role is explicitly for a "SaaS UI/UX & Brand Designer" but the core responsibilities described ("lead and execute core 0-to-1 initiatives," "translate high-level strategic vision into concrete execution roadmaps," "architect scalable solutions and drive critical milestones") indicate a strong overlap with Product Operations and GTM Operations, particularly in the early stages of product development and market entry. The emphasis on "ownership," "execution," and "building from 0 to 1" suggests a need for a designer who can not only create visually appealing and user-friendly interfaces but also understand and contribute to the operational aspects of product launch and scaling.

📈 Primary Responsibilities

• Lead the end-to-end design process for new SaaS initiatives, from conceptualization and wireframing to high-fidelity prototyping and final asset delivery.

• Develop and maintain a cohesive brand identity across all product touchpoints, ensuring consistency with EWOR's overarching brand strategy.

• Conduct user research, usability testing, and A/B testing to gather insights and iteratively improve product design and user experience.

• Collaborate closely with product managers, engineers, and marketing teams to ensure design feasibility, technical implementation, and alignment with business objectives.

• Create compelling visual assets, style guides, and design systems to empower development teams and ensure brand consistency across the product lifecycle.

• Drive the operational aspects of design implementation, ensuring efficient handoffs to development and clear documentation of design specifications.

• Contribute to the strategic planning of new product features by providing design-led insights and recommendations based on user needs and market trends.

• Champion user-centric design principles throughout the organization, fostering a culture of design excellence and user empathy.

📝 Enhancement Note: The original description focuses heavily on the "builder" and "owner" aspects of the role, emphasizing "0-to-1 initiatives" and "extreme end-to-end ownership." This suggests that beyond standard UI/UX and Brand Design tasks, the candidate will be deeply involved in defining the operational processes for design within new ventures. Responsibilities will likely include establishing design workflows, setting up design systems from scratch, and potentially defining how design integrates with early-stage product development and Go-To-Market (GTM) strategies.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Design, HCI, Computer Science, or a related field, or equivalent practical experience, is strongly implied by the nature of the role and the company's focus on high-impact ventures.

Experience: A minimum of 5-10 years of professional experience in UI/UX design and brand design, with a significant focus on SaaS products, is expected for this mid-senior level position. Proven experience in leading design initiatives from concept to launch is essential.

Required Skills:

• Expertise in UI/UX design principles and best practices for web and mobile applications, particularly within the SaaS landscape.

• Proficiency in industry-standard design and prototyping tools such as Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator, XD), InVision, or similar.

• Strong visual design skills with a keen eye for typography, color theory, layout, and brand aesthetics.

• Demonstrated experience in developing and maintaining design systems and style guides.

• Proven ability to translate complex requirements into intuitive and user-friendly interfaces.

• Excellent verbal and written communication skills in English, with the ability to articulate design decisions and strategic rationale clearly.

• High-agency builder mindset with a proven track record of taking extreme end-to-end ownership of design projects.

• Experience working in a fast-paced, agile, and outcome-oriented environment. Preferred Skills:

• Experience with user research methodologies, including usability testing, user interviews, and persona development.

• Familiarity with front-end development principles (HTML, CSS, JavaScript) to facilitate collaboration with engineers.

• Experience in designing for diverse user segments and global markets.

• A strong portfolio showcasing successful SaaS product designs and brand identity projects.

• Understanding of product strategy and the ability to influence product roadmaps through design.

• Experience in a startup or early-stage venture environment.

📝 Enhancement Note: The "Requirements" section in the raw data is quite brief. Based on the role title and the company's description as a venture builder backed by serial entrepreneurs, the inferred experience level and specific tool proficiencies are crucial. The emphasis on "high-agency builder mindset" and "extreme end-to-end ownership" suggests that candidates should highlight instances where they've not only designed but also actively driven product development and strategy from a design perspective, acting as a proactive partner rather than just an executor.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates expertise in both UI/UX design for SaaS products and brand identity development.

• Case studies showcasing the entire design process, from problem definition and user research to ideation, prototyping, visual design, and final implementation.

• Specific examples of how design decisions directly contributed to business objectives, user engagement, or product success metrics.

• Evidence of experience in building and scaling design systems or style guides that ensured brand consistency and design efficiency.

• Projects that highlight the ability to translate strategic vision into tangible design solutions and actionable execution roadmaps. Process Documentation:

• Showcase examples of how you have documented design specifications, user flows, and interaction patterns for development teams.

• Demonstrate experience in establishing and optimizing design workflows, including collaboration protocols with engineering, product, and marketing teams.

• Provide examples of how you have used user feedback and data analytics to iterate on and improve design processes and outcomes.

• Illustrate experience in architecting scalable design solutions that can adapt to evolving product requirements and business growth.

📝 Enhancement Note: Given the "0-to-1" and "builder" nature of this role, the portfolio should not just be a collection of final designs but a testament to the candidate's ability to establish and execute design processes within a new venture. This includes demonstrating how they would set up design operations, from initial concept to scalable implementation, and how they measure the impact of their design work on business outcomes.

💵 Compensation & Benefits

Salary Range: Based on the "5-10 years" inferred experience level, the "competitive compensation" promise, and the remote nature with a focus on Europe/Americas, a competitive salary range for a UI/UX & Brand Designer in a high-growth SaaS environment would typically fall between €60,000 - €90,000 annually, depending on specific location within Europe/Americas and the candidate's precise experience and demonstrated impact. For senior roles in specialized tech companies, particularly those with high-growth potential and equity, this can extend higher.

Benefits:

• Competitive Compensation: A salary package designed to attract top talent in the industry.

• Equity Upside: Significant potential for financial gain through company equity, reflecting the entrepreneurial nature of the role and the company's growth ambitions.

• 100% Remote Work: The flexibility to work from anywhere within Europe or the Americas, promoting work-life balance and access to global talent.

• Maximum Ownership: Autonomy to architect systems and drive strategy without corporate bureaucracy.

• High-Growth Environment: Opportunity to be part of a focused, fast-paced team aiming for rapid market validation and scalable traction.

• Elite Team Collaboration: Direct reporting to the department founder and collaboration with a world-class team.

Working Hours: The standard full-time working hours are approximately 40 hours per week. However, given the emphasis on "high-growth environment" and "rapid execution," flexibility and a results-oriented approach are expected, potentially requiring dedication beyond standard hours during critical project phases.

📝 Enhancement Note: The "Competitive compensation & upside" is a key differentiator. The salary estimation is based on industry benchmarks for experienced UI/UX and Brand Designers in SaaS companies, adjusted for a remote role in Europe/Americas and the high-growth startup context. The equity component is significant and should be a major consideration for candidates. The explicit mention of "Maximum ownership" and "No PowerPoint presentations, no 7 layers of approval" indicates a culture that values direct impact and efficient execution, which should be reflected in how candidates approach their work and discuss their compensation expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: EWOR GmbH operates within the technology sector, specifically focusing on launching and scaling cutting-edge initiatives, with a strong emphasis on SaaS. This positions them as a venture builder or incubator, leveraging experienced entrepreneurs to create new, high-impact technology ventures. The culture is likely fast-paced, innovative, and deeply rooted in entrepreneurial principles.

Company Size: EWOR GmbH is described as a new department within a larger structure, suggesting it's an initiative designed to operate with the agility of a startup. The core team is likely small and highly specialized, allowing for rapid decision-making and execution. The company itself, given the backing of serial entrepreneurs with successful exits, is likely well-resourced.

Founded: While the founding date of EWOR GmbH itself isn't specified, its leadership is attributed to serial entrepreneurs Paul Müller (founder of Adjust) and Petter Made (founder of SumUp). This implies a foundation built on proven entrepreneurial experience and a history of creating successful, category-defining technology ventures.

Team Structure:

• The operations team is part of a "new department" focused on cutting-edge initiatives, likely including SaaS.

• The team is structured to operate with maximum ownership and autonomy, minimizing corporate red tape.

• Reporting lines are direct, with the designer reporting to the department founder and collaborating with a select group of elite engineers, researchers, and commercial leaders.

• Cross-functional collaboration is central, with the designer expected to work closely with various disciplines to drive initiatives from concept to market. Methodology:

• Data-Driven Execution: Emphasis on achieving strong market validation and scalable traction quickly, suggesting a data-informed approach to decision-making.

• Agile Development & Design: The "0-to-1" and "rapid implementation" focus implies an agile methodology where speed and adaptability are paramount.

• Outcome-Oriented: Success is measured by tangible results and fast execution, not by process adherence or extensive documentation for its own sake.

• Lean Principles: The mention of "no PowerPoint presentations, no 7 layers of approval" points towards a lean, efficient operational model.

Company Website: EWOR GmbH: https://eworgmbh.teamtailor.com (Note: This is a careers page URL, the primary company website is likely ewor.com based on the domain_derived).

📝 Enhancement Note: The description of EWOR GmbH as a venture builder with experienced founders is critical. The culture is designed for maximum impact and rapid progress, which means operations professionals will need to be highly self-directed, adaptable, and focused on delivering measurable results. The "new department" aspect suggests an opportunity to build operational processes from the ground up, which is a significant draw for experienced operators.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a senior-level designer with significant leadership potential within new initiatives. It's not just about executing design tasks but about owning the design strategy and operational framework for early-stage ventures. The "0-to-1" nature means the candidate will be instrumental in defining how design operates and scales within these new entities.

Reporting Structure: The designer reports directly to the department founder, indicating a high level of visibility and direct influence. This close proximity to leadership allows for rapid feedback loops and strategic alignment. The collaborative environment with engineers, researchers, and commercial leaders suggests a matrixed reporting or project-based collaboration model.

Operations Impact: The designer's impact is expected to be substantial, directly influencing the success of cutting-edge SaaS initiatives. This includes shaping user adoption through intuitive design, establishing a strong brand identity that resonates with target markets, and architecting scalable design solutions that facilitate rapid growth and potential spin-offs. The role is crucial in transitioning strategic vision into market-ready products and positioning ventures for future institutional backing.

Growth Opportunities:

• Leadership in New Ventures: The primary growth opportunity lies in leading design and potentially broader operational efforts for new, high-potential initiatives within EWOR, with the possibility of spinning them out as independent companies.

• Strategic Influence: Direct collaboration with founders and leadership provides a unique platform to influence product strategy, business development, and operational frameworks.

• Entrepreneurial Experience: Gaining hands-on experience in building and scaling technology ventures from the ground up, akin to co-founding roles.

• Skill Expansion: Opportunity to broaden expertise beyond pure design into product operations, GTM strategy, and venture building, especially in a fast-paced, execution-focused environment.

• Mentorship: Learning directly from seasoned serial entrepreneurs, offering invaluable insights into building successful technology businesses.

📝 Enhancement Note: The growth path here is less about climbing a traditional corporate ladder and more about becoming a foundational leader in new ventures. Candidates should be motivated by the opportunity to build, own, and scale, with the potential for significant personal and financial upside if the ventures succeed. The role is ideal for someone who thrives in ambiguity and wants to have a direct impact on building something from inception.

🌐 Work Environment

Office Type: This is a 100% remote position. The "office" is wherever the employee is located within Europe or the Americas, allowing for a highly flexible work environment.

Office Location(s): While the role is remote, the requirement to be based in Europe or the Americas suggests that EWOR GmbH has a presence or operational focus in these regions, potentially for legal, talent acquisition, or market strategy reasons. Specific office locations are not detailed, as the work is fully remote.

Workspace Context:

• Flexibility & Autonomy: The remote nature fosters a high degree of personal autonomy over the work environment and schedule, allowing individuals to optimize their productivity.

• Digital Collaboration Tools: The team relies heavily on digital collaboration tools to maintain communication, manage projects, and share assets, necessitating proficiency in platforms like Slack, Zoom, Google Workspace, and advanced design/project management software.

• Cross-Functional Interaction: Despite being remote, the emphasis on collaboration means frequent interaction with a diverse team of engineers, researchers, and commercial leaders, fostering a dynamic and intellectually stimulating virtual workspace.

• Startup-like Atmosphere: The "high-growth environment" and "0-to-1" focus suggest a dynamic, sometimes intense, but ultimately rewarding virtual workspace characterized by rapid iteration and shared purpose.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected, but the remote and high-growth nature implies a degree of flexibility and a focus on deliverables over strict adherence to a 9-to-5 schedule. Candidates should be prepared for periods of intense work driven by project milestones and rapid iteration cycles.

📝 Enhancement Note: The remote work aspect is a core feature, emphasizing flexibility and global talent acquisition. However, the "high-growth" and "0-to-1" nature means candidates should be prepared for an environment that requires dedication and proactive engagement, even without a physical office. The success of this environment hinges on strong communication, self-discipline, and effective use of digital collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications and portfolios to assess fundamental qualifications, design skills, and alignment with the "builder mindset."

• Portfolio Deep Dive: A dedicated session to walk through selected case studies, focusing on the design process, strategic thinking, problem-solving approach, and demonstrable impact. Expect detailed questions about your role, decisions, and the outcomes of your projects.

• Founder/Leadership Interview: An interview with the department founder or senior leadership to assess strategic alignment, cultural fit, entrepreneurial drive, and the ability to take "extreme end-to-end ownership." This will likely involve discussions about vision, execution strategy, and how you approach building from scratch.

• Technical/Skills Assessment (Potential): Depending on the specific role, there might be a practical design challenge or a discussion focused on specific technical skills or tool proficiency.

• Final Round: Potentially an interview with other key team members or an offer discussion.

Portfolio Review Tips:

• Showcase the "Builder" Mindset: Highlight projects where you took initiative, drove strategy, and owned outcomes, especially in early-stage or ambiguous environments.

• Focus on "0-to-1" Initiatives: Prioritize projects that demonstrate your ability to build something from the ground up, from concept to launch.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the business impact of your design work (e.g., increased conversion rates, improved user retention, reduced support tickets).

• Detail Your Process: Clearly articulate your problem-solving methodology, user research techniques, design iterations, and collaboration strategies.

• Tailor to SaaS: Ensure a significant portion of your portfolio features SaaS product design, showcasing your understanding of the SaaS user experience and business models.

• Brand Integration: For brand design projects, demonstrate how you created cohesive brand identities that align with product strategy and market positioning.

Challenge Preparation:

• Anticipate "Build from Scratch" Scenarios: Be ready to discuss how you would approach designing a new SaaS product or brand identity for an undefined market or problem.

• Strategic Thinking: Prepare to discuss how design intersects with business strategy, product roadmap, and Go-To-Market execution.

• Ownership and Accountability: Practice articulating how you take ownership of challenges and drive solutions to completion, especially in a remote, autonomous setting.

• Communication of Complex Ideas: Hone your ability to explain complex design concepts and strategic rationale clearly and concisely to both technical and non-technical stakeholders.

📝 Enhancement Note: The application process emphasizes "ownership" and "building." Candidates should prepare to demonstrate not just design skills but also entrepreneurial thinking and the ability to operate autonomously and effectively in a startup-like environment. The portfolio is crucial for substantiating these claims with concrete examples of impact.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable given industry trends), Sketch, Adobe Creative Suite (Photoshop, Illustrator, XD), InVision, Principle, Axure RP.

• Collaboration: Slack, Microsoft Teams, Google Workspace (Docs, Sheets, Slides), Asana, Trello, Jira.

• User Research & Testing: UserTesting.com, Lookback, Maze, Hotjar, SurveyMonkey, Typeform.

Analytics & Reporting:

• Product Analytics: Amplitude, Mixpanel, Google Analytics, Heap.

• A/B Testing: Optimizely, VWO, Google Optimize.

• Data Visualization (for design insights): Tableau, Power BI (less common for designers directly, but good to understand).

CRM & Automation:

• CRM (for context): Salesforce, HubSpot (understanding how design impacts user journeys within these systems is beneficial).

• Automation (for workflow understanding): Zapier, Make (formerly Integromat) - understanding how design elements might be integrated or trigger automated workflows.

• Design Systems Management: Zeroheight, Specify.

📝 Enhancement Note: While the job title is Designer, the "operations" aspect and "architect scalable solutions" implies a need to understand how design integrates with broader product development, GTM, and even analytics tools. Proficiency in modern design tools like Figma and experience with design system platforms are essential. Familiarity with product analytics tools will help the designer understand user behavior and its impact on design decisions.

👥 Team Culture & Values

Operations Values:

• Ownership & Accountability: Taking full responsibility for initiatives, driving them to completion with a "builder" mentality, and owning the outcomes.

• Execution & Speed: Prioritizing fast, effective execution over lengthy discussions or approvals. Driving projects from concept to reality rapidly.

• Innovation & Entrepreneurship: A culture that fosters new ideas, embraces cutting-edge domains, and operates with an entrepreneurial spirit.

• Data-Informed Decisions: While creative, decisions are grounded in market validation, user feedback, and performance metrics to ensure scalability and traction.

• Collaboration & Direct Communication: Working closely with a diverse, elite team, fostering open, direct, and efficient communication channels.

Collaboration Style:

• Cross-Functional Integration: Seamless collaboration across design, engineering, research, and commercial leadership to ensure cohesive product development and market entry.

• Agile & Iterative: A continuous feedback loop where designs are shared early and often, with rapid iteration based on input and testing.

• Knowledge Sharing: A proactive approach to sharing insights, best practices, and learnings, particularly in building new systems and processes from scratch.

• Empowerment & Autonomy: Team members are empowered to make decisions and drive their areas of ownership with minimal oversight, fostering a high-trust environment.

📝 Enhancement Note: The company's description strongly emphasizes a culture of high agency, rapid execution, and entrepreneurial drive. This means successful candidates will need to demonstrate not only design proficiency but also a proactive, results-oriented attitude that aligns with these core values. The "no red tape" environment means individuals must be comfortable with ambiguity and empowered to make decisions.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Zero: Establishing design processes, systems, and brand identities for entirely new initiatives without pre-existing frameworks or established best practices.

• Rapid Iteration & Validation: The need to move quickly from prototype to market, requiring constant adaptation and validation under pressure.

• Balancing Innovation with Scalability: Designing for cutting-edge domains while ensuring solutions are robust and scalable for future growth and potential spin-offs.

• Remote Collaboration Dynamics: Effectively collaborating and maintaining strong communication across distributed teams to ensure alignment and project momentum.

• Defining Success Metrics: Establishing clear, measurable KPIs for design impact in new, unproven ventures.

Learning & Development Opportunities:

• Venture Building Expertise: Gaining hands-on experience in the entire lifecycle of building and scaling technology ventures, from ideation to market traction and potential spin-offs.

• Product Strategy & GTM Integration: Deepening understanding of how design integrates with broader product strategy, market positioning, and Go-To-Market operations.

• Leadership in Innovation: Developing leadership skills by taking ownership of critical initiatives and guiding them from conception through to successful launch.

• Exposure to Top-Tier Entrepreneurs: Direct mentorship and learning opportunities from highly successful serial entrepreneurs.

• Specialization in Cutting-Edge Domains: Working with novel technologies and business models in emerging areas like advanced SaaS solutions.

📝 Enhancement Note: The challenges are directly tied to the "0-to-1" and "builder" nature of the role. Candidates should view these challenges not as obstacles but as opportunities to develop critical skills in venture building and strategic operations. The growth opportunities are significant for individuals looking to transition from a purely design role into a more operational and strategic leadership position within the startup/venture ecosystem.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to build a design system or brand identity from scratch for a new product. What was your process, and what were the key challenges?" (Focus on process, ownership, and problem-solving).

• "How would you translate a high-level strategic vision for a new SaaS product into concrete design deliverables and an execution roadmap?" (Focus on strategic thinking, planning, and execution).

• "Imagine you're tasked with designing a core feature for a completely new SaaS product with limited market data. What steps would you take to ensure user adoption and product-market fit?" (Focus on user-centricity, research, and validation). Company & Culture Questions:

• "What does 'extreme end-to-end ownership' mean to you, and can you provide an example from your past experience?" (Assess understanding of the core value).

• "How do you approach collaboration with engineers and product managers in a fast-paced, remote environment to ensure design feasibility and timely execution?" (Evaluate collaboration and communication skills).

• "What excites you about building cutting-edge initiatives from the ground up, and how do you handle ambiguity and rapid change?" (Gauge entrepreneurial drive and adaptability). Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role and approach, the solutions you designed, and the impact/outcomes.

• Highlight "Builder" Contributions: Emphasize instances where you took initiative, defined processes, or drove strategic decisions, not just executed assigned tasks.

• Showcase the "0-to-1" Journey: Prioritize projects that demonstrate your ability to build from inception, showing the evolution from concept to launch.

• Quantify Impact: Present metrics and data to support the success of your designs, linking them to business objectives.

• Be Prepared for Deep Dives: Anticipate detailed questions about your design decisions, rationale, and the challenges you overcame.

• Demonstrate Tool Proficiency: Be ready to discuss your primary design tools and how you leverage them for efficient workflow and high-quality output.

📝 Enhancement Note: Interview preparation should focus on demonstrating a proactive, entrepreneurial mindset and a proven ability to execute and own projects from inception. The emphasis on "building from 0 to 1" means candidates should be ready to talk about process creation and strategic thinking, not just aesthetic execution.

📌 Application Steps

To apply for this operations position:

• Submit your application through the EWOR GmbH careers page (https://eworgmbh.teamtailor.com/jobs/8322566-saas-ui-ux-brand-designer-100-remote-m-f-d).

• Curate Your Portfolio: Select 2-3 of your strongest SaaS UI/UX and Brand Design case studies that best exemplify your "builder" mindset, "0-to-1" experience, and ability to take end-to-end ownership. Ensure these showcase your process, strategic thinking, and quantifiable impact.

• Optimize Your Resume: Tailor your resume to highlight experience in SaaS product design, brand development, early-stage ventures, and any instances of leading initiatives from concept to launch. Use keywords such as "UI/UX Design," "Brand Strategy," "SaaS," "Product Development," "0-to-1 Initiatives," "Remote," and "Ownership."

• Prepare Your Narrative: Practice articulating your design philosophy, your approach to problem-solving, and how you contribute to business objectives. Be ready to discuss your portfolio pieces in detail and answer questions about your experience with high-growth environments and remote collaboration.

• Research EWOR GmbH: Understand the company's mission, its leadership (Paul Müller, Petter Made), and its focus on building category-defining ventures. This will help you align your responses with their entrepreneurial culture and strategic goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.