SaaS UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: SaaS UI/UX & Brand Designer (100 % remote) (m/f/d)

Company: EWOR GmbH

Location: United States (Remote)

Job Type: Full-Time

Category: Design Operations / GTM Operations

Date Posted: September 04, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: 100% Remote

🚀 Role Summary

• This role is pivotal in driving 0-to-1 initiatives within cutting-edge SaaS domains, requiring a strong blend of UI/UX and Brand Design expertise.

• The position demands a high-agency builder mindset with proven domain expertise and a commitment to extreme end-to-end ownership in a fast-paced, high-growth environment.

• You will translate high-level strategic vision into concrete execution roadmaps, architecting scalable solutions from prototype to production.

• Collaboration with a world-class team of engineers, researchers, and commercial leaders, reporting directly to the department founder, is a key aspect of this role.

• This is a fully remote position, requiring candidates to be based in Europe or the Americas.

📝 Enhancement Note: While the title is "SaaS UI/UX & Brand Designer," the description emphasizes "exceptional operators and builders" and "0-to-1 initiatives" with a focus on "architecting systems" and "driving strategy." This suggests the role has a significant operational component beyond traditional design, focusing on building and scaling new ventures. Therefore, the category is broadened to include "Design Operations / GTM Operations" to reflect this strategic and operational scope.

📈 Primary Responsibilities

• Lead and execute core 0-to-1 initiatives within cutting-edge SaaS domains, defining product vision and user experience.

• Translate high-level strategic vision into concrete, actionable execution roadmaps, ensuring rapid implementation from prototype to production.

• Architect scalable, user-centric solutions that align with brand identity and business objectives, driving critical milestones for rapid growth.

• Develop and refine UI/UX design systems, wireframes, mockups, and interactive prototypes to effectively communicate design concepts and user flows.

• Define and evolve brand guidelines, ensuring visual consistency and strong brand presence across all digital touchpoints and marketing materials.

• Collaborate closely with engineering, product management, and marketing teams to ensure seamless execution and alignment on design and product strategy.

• Drive user research, usability testing, and A/B testing to gather insights and iterate on designs for optimal user engagement and conversion.

• Contribute to the strategic planning and positioning of new initiatives, potentially for spin-offs and institutional backing.

• Champion design thinking and best practices within the team, fostering a culture of innovation and continuous improvement.

📝 Enhancement Note: The core responsibilities have been expanded from the brief "Tasks" section to encompass the full scope of a UI/UX and Brand Designer involved in 0-to-1 initiatives. This includes detailing the design process (wireframing, prototyping, testing), brand development, and cross-functional collaboration, aligning with the "exceptional operators and builders" requirement.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Human-Computer Interaction, Graphic Design, or a related field, or equivalent practical experience.

• Advanced degrees or certifications in specialized design areas are a plus. Experience:

• 5-10 years of proven experience in UI/UX design and Brand Design, with a strong portfolio showcasing successful SaaS product launches or 0-to-1 initiatives.

• Demonstrated experience in fast-paced, high-growth environments or startup settings is highly desirable.

• Experience in leading design initiatives and translating strategic vision into tangible design outcomes. Required Skills:

• UI/UX Design: Expertise in user-centered design principles, wireframing, prototyping, user flows, and information architecture.

• Brand Design: Strong understanding of brand strategy, visual identity development, and maintaining brand consistency across platforms.

• SaaS Product Design: Proven ability to design intuitive and engaging user interfaces for complex SaaS applications.

• Prototyping Tools: Proficiency with industry-standard design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite, InVision).

• Strategic Planning & Execution: Ability to translate high-level strategy into detailed execution roadmaps and drive rapid implementation.

• Communication Skills: Excellent verbal and written communication skills in English, with the ability to articulate design decisions and strategic rationale clearly.

• Builder Mindset & Ownership: A proactive, high-agency approach with a demonstrated ability to take extreme end-to-end ownership of initiatives.

Preferred Skills:

• Experience with user research methodologies and usability testing.

• Familiarity with design systems and their implementation.

• Knowledge of front-end development principles (HTML, CSS, JavaScript) to facilitate collaboration with engineering teams.

• Experience in entrepreneurial environments or working with serial entrepreneurs.

• Familiarity with agile development methodologies.

📝 Enhancement Note: The qualifications have been detailed to reflect a mid-senior level role (5-10 years) appropriate for leading 0-to-1 initiatives. This includes specifying educational background, years of experience, and breaking down required and preferred skills with specific operations and design terminology.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating end-to-end ownership of at least 1-2 significant SaaS product design projects, ideally from inception (0-to-1).

• Showcase of detailed process documentation for key projects, including user research insights, wireframes, high-fidelity mockups, and interactive prototypes.

• Examples of brand identity development and application across various digital touchpoints.

• Case studies highlighting how design decisions directly contributed to business objectives, user engagement, or scalability.

• Evidence of system architecture thinking in design, such as contributions to or creation of design systems. Process Documentation:

• Documented design processes that illustrate your approach to user research, ideation, prototyping, testing, and iteration.

• Examples of how you have translated strategic vision into concrete design execution roadmaps.

• Demonstrations of how you have architected scalable design solutions and managed critical milestones from prototype to production.

• Evidence of collaboration workflows with engineering and other stakeholders to ensure design implementation accuracy and efficiency.

📝 Enhancement Note: This section emphasizes the "builder" and "operator" aspects of the role by requiring a portfolio that showcases not just the final designs but also the strategic thinking, process, and execution behind them, particularly for 0-to-1 initiatives.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: $100,000 - $150,000 USD per year.

• Methodology: This estimate is based on industry benchmarks for experienced UI/UX and Brand Designers in fully remote roles within the Americas, considering the company's backing by successful serial entrepreneurs and the emphasis on competitive compensation and equity upside. It accounts for the high-ownership, 0-to-1 nature of the role, which often commands a premium.

Benefits:

• Competitive Compensation: Attractive base salary reflecting your experience and contribution.

• Equity Upside: Significant opportunity for equity in high-impact ventures, aligning your success with the company's growth.

• Remote Work: 100% remote work arrangement, offering flexibility and autonomy.

• Maximum Ownership: Autonomy to architect systems, drive strategy, and build from 0 to 1 without corporate bureaucracy.

• High-Growth Environment: Focus on rapid market validation and scalable traction.

• Elite Team Collaboration: Direct collaboration with department founders and a world-class team.

• Professional Development: Opportunities to work on cutting-edge initiatives and develop expertise in new domains.

Working Hours:

• Approximately 40 hours per week.

• While a standard work week is expected, the emphasis on rapid execution and 0-to-1 initiatives may require flexibility and dedication during critical project phases.

📝 Enhancement Note: A salary range has been estimated based on industry standards for the experience level and remote nature of the role, with a clear explanation of the methodology. The benefits are detailed, emphasizing the unique "ownership" and "high-growth" aspects highlighted in the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, SaaS, Venture Building. EWOR GmbH is focused on launching and scaling cutting-edge new initiatives, particularly within the SaaS sector, leveraging the expertise of serial entrepreneurs. This implies a culture that values innovation, rapid execution, and market disruption.

Company Size: The company is described as launching "new initiatives" and a "new department," suggesting it's either a startup itself or a venture studio/incubator. The exact size isn't specified, but the focus is on building from the ground up, indicating a lean, agile, and high-impact operational structure.

Founded: EWOR GmbH is backed and led by serial entrepreneurs Paul Müller (founder of Adjust) and Petter Made (founder of SumUp). This leadership signifies a culture steeped in entrepreneurial success, experience in building category-defining ventures, and a direct approach to execution.

Team Structure:

• Departmental Focus: The role is within a newly formed department dedicated to launching 0-to-1 initiatives.

• Reporting: Direct reporting to the department founder, indicating a flatter hierarchy within this specific initiative.

• Collaboration: Close collaboration with an elite team of engineers, researchers, and commercial leaders, fostering a cross-functional, results-oriented environment.

Methodology:

• 0-to-1 Execution: A primary focus on building new ventures from scratch, emphasizing rapid iteration, market validation, and scalable traction.

• Agile & Lean: Absence of "corporate red tape," "PowerPoint presentations," and "7 layers of approval" points to an agile, lean, and execution-driven methodology where good ideas and fast execution are paramount.

• Data-Driven Strategy: Implicit focus on achieving strong market validation suggests a data-informed approach to strategy and product development.

Company Website: [EWOR GmbH Website - Placeholder, as not provided in raw data]

📝 Enhancement Note: The company context is inferred from the leadership, the "0-to-1 initiatives" focus, and the described work environment, painting a picture of a dynamic, entrepreneurial, and execution-focused organization.

📈 Career & Growth Analysis

Operations Career Level: This role represents a significant opportunity for an experienced designer to operate at a strategic level, akin to a founding team member for new ventures. It's beyond a typical individual contributor role, demanding leadership in design strategy, execution, and system architecture for nascent products.

Reporting Structure: Reporting directly to the department founder allows for high visibility and direct influence on strategic decisions related to the new initiatives. This structure facilitates rapid feedback loops and agile decision-making.

Operations Impact: The designer will have a direct and profound impact on the success of new SaaS ventures by shaping the user experience and brand identity from the ground up. Their work will be critical in achieving market validation, scalable traction, and positioning the ventures for potential spin-offs and external funding.

Growth Opportunities:

• Entrepreneurial Experience: Gain direct experience in building and scaling new ventures from scratch, working alongside seasoned serial entrepreneurs.

• Leadership Development: Opportunity to lead design strategy and execution for multiple 0-to-1 initiatives, developing leadership and strategic planning skills.

• Domain Expertise: Deepen expertise in cutting-edge SaaS domains and product development lifecycles.

• Equity & Upside: Potential for significant financial upside through equity in successful ventures.

• Network Expansion: Build a strong professional network with experienced entrepreneurs, engineers, and commercial leaders.

📝 Enhancement Note: This analysis frames the role not just as a design position but as a strategic operational role within a venture-building context, highlighting the unique growth and impact potential beyond traditional design career paths.

🌐 Work Environment

Office Type: 100% Remote. This is a fully distributed role, offering the flexibility to work from anywhere within Europe or the Americas.

Office Location(s): Not applicable, as the role is fully remote. Candidates are required to be based in Europe or the Americas.

Workspace Context:

• Autonomy & Ownership: The environment is characterized by maximum ownership and autonomy, with minimal corporate bureaucracy, allowing individuals to architect systems and drive strategy independently.

• High-Paced Execution: The focus is on rapid implementation and achieving strong market validation quickly, suggesting a dynamic and demanding work pace.

• Collaborative Tools: Expect to utilize modern collaboration tools and platforms to facilitate communication and teamwork across distributed teams.

• Direct Access: Close collaboration with founders and an elite team provides direct access to leadership and expertise.

Work Schedule:

• Approximately 40 hours per week, but with an expectation of flexibility to drive rapid progress on 0-to-1 initiatives. The emphasis is on results and execution rather than strict adherence to hours, especially during critical project phases.

📝 Enhancement Note: The work environment is described based on the company's stated culture of autonomy, rapid execution, and remote work, emphasizing what this means for an operations-minded professional.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess alignment with required skills and experience, particularly for 0-to-1 initiatives and SaaS design.

• Design/Strategy Challenge: A practical exercise or case study focusing on a 0-to-1 SaaS product challenge, requiring you to translate a strategic vision into a design execution roadmap. This may involve creating wireframes, user flows, or brand concepts.

• Founder/Leadership Interview: In-depth discussion with the department founder to assess your builder mindset, ownership capabilities, strategic thinking, and cultural fit with an entrepreneurial, high-execution environment.

• Team Collaboration Discussion: Potential interviews with other key team members (engineers, researchers) to evaluate collaborative potential and communication style.

• Final Evaluation: Assessment of your overall fit, potential impact, and commitment to driving rapid growth and success for new ventures.

Portfolio Review Tips:

• Highlight 0-to-1 Experience: Specifically showcase projects where you were instrumental in building something new from scratch, detailing the process from ideation to launch.

• Demonstrate Strategic Thinking: Clearly articulate the strategic rationale behind your design decisions and how they align with business goals.

• Showcase Process & Iteration: Include examples of your design process, user research, testing, and how you iterated based on feedback and data.

• Quantify Impact: Where possible, use metrics to demonstrate the impact of your designs on user engagement, conversion rates, or other key business objectives.

• Brand Integration: For brand design aspects, show how you developed and applied brand identity consistently across the product and marketing materials.

• Conciseness: Ensure your portfolio is well-organized, easy to navigate, and highlights your most impactful work relevant to this role.

Challenge Preparation:

• Understand the 0-to-1 Context: Familiarize yourself with the challenges and opportunities of building new products and ventures from the ground up.

• Strategic Frameworks: Be prepared to discuss strategic frameworks for product development, market entry, and brand positioning.

• Rapid Prototyping: Practice articulating your design process and presenting key elements (user flows, wireframes) quickly and effectively.

• Communication Clarity: Focus on clearly communicating your thought process, design rationale, and how you would approach execution and collaboration.

📝 Enhancement Note: The interview process and portfolio review tips are tailored to a role that blends design with operational execution and entrepreneurial drive, emphasizing the need to demonstrate strategic thinking, process, and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator, XD), InVision, Principle. Proficiency in at least one major design and prototyping suite is essential.

• Collaboration & Communication: Slack, Zoom, Google Workspace (Docs, Sheets, Slides), Notion, Asana, Jira.

• User Research & Testing: Tools like UserTesting.com, Maze, Hotjar, or similar platforms for gathering user feedback and analytics.

Analytics & Reporting:

• Experience with product analytics tools like Amplitude, Mixpanel, or Google Analytics to understand user behavior and measure design impact.

• Familiarity with data visualization tools to present findings and performance metrics effectively. CRM & Automation:

• While not directly a CRM role, an understanding of how design integrates with CRM and marketing automation platforms (e.g., HubSpot, Salesforce) for customer journeys and user onboarding may be beneficial.

📝 Enhancement Note: The tools listed reflect a modern SaaS design and development environment, with an emphasis on collaboration and analytics, crucial for a 0-to-1 initiative.

👥 Team Culture & Values

Operations Values:

• Ownership & Agency: A strong drive to take end-to-end responsibility and execute initiatives with high autonomy.

• Speed & Execution: Prioritizing rapid implementation and fast iteration over lengthy planning cycles.

• Impact-Driven: Focus on achieving strong market validation and measurable business outcomes.

• Entrepreneurial Spirit: A proactive, resourceful, and innovative approach to problem-solving.

• Collaboration: Working effectively with diverse teams to achieve shared goals.

• Data-Informed Decisions: Utilizing data and user feedback to guide design and strategic choices.

Collaboration Style:

• Cross-Functional Integration: Seamless collaboration with engineering, product, and commercial teams to ensure holistic product development.

• Direct Communication: Open and direct communication channels, facilitated by remote work tools, with a focus on clear articulation of ideas and feedback.

• Agile Feedback Loops: Embracing a culture of continuous feedback and rapid iteration to refine designs and strategies.

• Shared Vision: Commitment to building a shared understanding and alignment around the vision for new ventures.

📝 Enhancement Note: The team culture and values are derived from the company's emphasis on "exceptional operators and builders," "maximum ownership," and "high-growth environment," framing these as operational principles.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Scratch: Navigating the inherent uncertainties and rapid pivots common in 0-to-1 initiatives.

• Rapid Iteration: Maintaining design quality and brand consistency under tight deadlines and frequent changes.

• Scalability Architecture: Designing systems that can scale effectively as the venture grows.

• Cross-Functional Alignment: Ensuring cohesive product and brand experience across potentially disparate teams and evolving strategies.

• Remote Collaboration: Effectively collaborating and building team cohesion in a fully remote setting.

Learning & Development Opportunities:

• Venture Building Expertise: Gaining hands-on experience in launching and scaling new technology ventures.

• Strategic Design Leadership: Developing skills in product strategy, market validation, and brand positioning from a foundational level.

• Entrepreneurial Mentorship: Learning directly from experienced serial entrepreneurs and a world-class team.

• Cutting-Edge Technology: Exposure to and work within "cutting-edge domains" like advanced SaaS applications.

• Potential for Equity: Significant financial growth potential through equity in successful ventures.

📝 Enhancement Note: Challenges and growth opportunities are framed through the lens of operational execution and venture building, highlighting the unique learning and development aspects of this role.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a product from concept to a fully functional, market-ready SaaS application, focusing on the design and brand elements."

• "How do you balance rapid execution and iteration with maintaining high design quality and brand integrity, especially in a 0-to-1 environment?"

• "Walk us through a time you had to architect a scalable design system or solution. What were the key considerations and challenges?"

• "How would you approach defining and building a brand identity for a new, disruptive SaaS product with limited initial market validation?" Company & Culture Questions:

• "What does 'maximum ownership' mean to you, and can you provide an example of how you've demonstrated it in a previous role?"

• "How do you thrive in a fast-paced, high-growth environment with minimal corporate structure?"

• "What excites you most about EWOR's mission to launch cutting-edge initiatives, and how does your builder mindset align with this?"

• "Describe your experience working with founders or in entrepreneurial teams. What was your role and impact?" Portfolio Presentation Strategy:

• Narrative is Key: For each project, tell a compelling story that highlights the problem, your approach, the execution challenges, and the impact.

• Show, Don't Just Tell: Use visuals effectively to demonstrate your design process, from early sketches to final polished interfaces and brand assets.

• Focus on Impact: Quantify results whenever possible. If exact metrics aren't available, articulate the intended impact and how your design contributed to achieving it.

• Process Transparency: Be prepared to discuss your design process in detail, including how you incorporated user feedback, collaborated with stakeholders, and made trade-offs.

• Tailor to 0-to-1: Emphasize projects where you had significant autonomy and ownership, and where your work directly influenced the product's early trajectory.

📝 Enhancement Note: Interview questions and preparation tips are designed to probe for the specific operational and entrepreneurial capabilities required for this hybrid design/venture-building role.

📌 Application Steps

To apply for this operations-focused design position:

• Submit your application through the provided link on the EWOR GmbH careers page.

• Portfolio Customization: Curate your portfolio to prominently feature your most relevant SaaS UI/UX and Brand Design projects, especially those demonstrating 0-to-1 initiative experience, end-to-end ownership, and strategic execution. Highlight your process and quantifiable impact.

• Resume Optimization: Tailor your resume to emphasize your "builder mindset," "high-agency," "ownership," and experience in fast-paced, high-growth environments. Use keywords such as "SaaS," "Product Design," "Brand Strategy," "0-to-1," and "Execution."

• Interview Preparation: Prepare to discuss your design process, strategic thinking, and how you approach building and scaling new ventures. Practice articulating your contributions and impact using specific examples. Be ready to discuss your understanding of EWOR's mission and its entrepreneurial leadership.

• Company Research: Thoroughly research EWOR GmbH, its founders (Paul Müller and Petter Made), and their past ventures. Understand their philosophy on building companies and identify how your skills and values align with their approach to innovation and execution.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.