SaaS UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: SaaS UI/UX & Brand Designer (100 % remote) (m/f/d)

Company: EWOR GmbH

Location: Leipzig, Saxony, Germany (100% Remote)

Job Type: Full-Time

Category: Product Design / Brand Operations

Date Posted: 2026-09-04

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead UI/UX and Brand Design initiatives for cutting-edge SaaS products within EWOR's new department.

• Drive the 0-to-1 product development lifecycle, translating strategic vision into tangible, user-centric designs and scalable solutions.

• Collaborate directly with founders and a world-class team to build category-defining ventures from the ground up.

• Exercise maximum ownership and autonomy in architecting systems, defining strategy, and executing roadmaps with a focus on rapid market validation and traction.

• Contribute to a high-growth environment that prioritizes fast execution and impactful ideas over corporate bureaucracy.

📝 Enhancement Note: While the title and description focus on UI/UX and Brand Design, the role's core responsibilities ("lead and execute core 0-to-1 initiatives," "architect scalable solutions," "drive critical milestones") strongly suggest a need for operations-minded individuals who can bridge design with strategic execution and product development. This role requires not just aesthetic and user experience skills but also a deep understanding of product strategy, execution roadmapping, and the operational aspects of bringing a SaaS product to market from inception. The emphasis on "ownership" and "building from 0 to 1" aligns with GTM Operations and Product Operations principles.

📈 Primary Responsibilities

• Lead the end-to-end UI/UX design process for new SaaS initiatives, from conceptualization and wireframing to high-fidelity mockups and interactive prototypes.

• Develop and maintain a cohesive brand identity and design system that aligns with EWOR's strategic vision and market positioning.

• Translate complex user needs and business requirements into intuitive and engaging user interfaces, ensuring a seamless and delightful user experience.

• Collaborate closely with engineering teams to ensure the feasibility and successful implementation of design solutions, providing clear design specifications and assets.

• Drive rapid iteration and user testing cycles to gather feedback and continuously improve product design based on data-driven insights and user behavior.

• Develop and execute concrete execution roadmaps for design-led initiatives, ensuring alignment with broader product development timelines and company objectives.

• Architect scalable design solutions that can adapt to future product growth and evolving market demands, contributing to the long-term success of the SaaS ventures.

• Drive critical milestones from prototype to production, focusing on achieving strong market validation and scalable traction as quickly as possible.

• Contribute to the strategic vision by identifying opportunities for design innovation and user experience enhancement that can drive competitive advantage.

📝 Enhancement Note: The core responsibilities emphasize a blend of design leadership and operational execution. The role requires not just creating designs but also driving the strategy and implementation roadmap for those designs, aligning with the "lead and execute core 0-to-1 initiatives" mandate. This indicates a need for strong project management and execution skills alongside design expertise.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's degree in Design (e.g., Graphic Design, Interaction Design, Product Design), Human-Computer Interaction (HCI), or a related field, or equivalent practical experience. Experience:

• 5-10 years of professional experience in UI/UX design and brand design, with a significant focus on SaaS products.

• Proven track record of successfully taking digital products from concept to launch, demonstrating end-to-end ownership.

• Experience working in high-growth environments, startups, or "0-to-1" initiatives is highly desirable. Required Skills:

• UI/UX Design Expertise: Proficiency in user-centered design principles, wireframing, prototyping, user flow mapping, and usability testing.

• Brand Design & Strategy: Strong ability to develop and implement cohesive brand identities, visual systems, and style guides.

• SaaS Product Design: Deep understanding of design patterns and best practices specific to Software as a Service applications.

• Prototyping Tools: Mastery of industry-standard design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite, InVision).

• Execution & Roadmapping: Proven ability to translate strategic vision into actionable execution roadmaps and drive implementation.

• Communication Skills: Excellent verbal and written communication skills in English, with the ability to articulate design decisions and strategic rationale clearly.

• Builder Mindset: Demonstrated high-agency and a proactive approach to problem-solving, with a strong drive for end-to-end ownership.

Preferred Skills:

• Experience with design systems and their implementation in large-scale SaaS products.

• Familiarity with agile development methodologies and cross-functional team collaboration.

• Basic understanding of front-end development (HTML/CSS) to ensure design feasibility.

• Experience in a fast-paced startup environment with a focus on rapid iteration and market validation.

• Strategic thinking skills to contribute to product strategy beyond just design execution.

📝 Enhancement Note: The "builder mindset" and "high-agency" requirements, coupled with "end-to-end ownership," are crucial indicators that this role demands more than just design execution. Candidates must demonstrate a proactive, strategic approach to product development and a willingness to take responsibility for the entire lifecycle of initiatives, which is a hallmark of operations-oriented roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies of 0-to-1 Initiatives: Showcase at least 2-3 detailed case studies demonstrating your involvement in launching new products or significant features from conception to launch.

• UI/UX Design Process: Clearly illustrate your design process, including user research, ideation, wireframing, prototyping, UI design, and user testing methodologies.

• Brand Identity Development: Present examples of brand identity creation, including logo design, color palettes, typography, and brand guidelines.

• SaaS Product Examples: Highlight your experience designing for SaaS platforms, showcasing user flows, interface design, and interaction patterns relevant to business applications.

• Demonstration of Scalability: Include examples where your design solutions were built to scale or adapted to accommodate future product growth.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you approach designing and optimizing workflows for design-related tasks and product development cycles.

• System Implementation Standards: Showcase how you ensure design consistency and quality across different platforms and touchpoints through established systems (e.g., design systems).

• Metrics & ROI Demonstration: While design-focused, be ready to discuss how your designs contributed to key business metrics like user engagement, conversion rates, or customer satisfaction, demonstrating the ROI of design efforts.

📝 Enhancement Note: The emphasis on "0-to-1 initiatives," "scalable solutions," and "driving critical milestones" strongly implies that the portfolio should not just showcase design aesthetics but also the strategic thinking, execution planning, and operational considerations behind the designs. Candidates should be prepared to discuss the why and how of their design decisions in a business context, demonstrating an understanding of product strategy and launch operations.

💵 Compensation & Benefits

Salary Range:

• Given the "Competitive compensation & upside" and the company's backing by serial entrepreneurs with successful exits (Adjust, SumUp), the salary is expected to be highly competitive. For a Mid-Senior level UI/UX & Brand Designer with 5-10 years of experience in a 100% remote role within Europe, a typical range in Germany would be approximately €60,000 - €90,000 annually, depending on exact experience, skill set, and the candidate's location within Europe or the Americas. The "equity upside" suggests a potential for significant additional compensation. Benefits:

• Competitive Compensation: Attractive base salary reflecting industry standards and the candidate's experience.

• Equity Upside: Significant potential for equity in the ventures being built, offering substantial long-term financial reward.

• Remote Work: 100% remote work arrangement, offering flexibility and autonomy.

• Maximum Ownership: Complete autonomy to architect systems and drive strategy, a key non-monetary benefit for high-achievers.

• High-Growth Environment: Opportunity to be part of a fast-paced, execution-focused culture.

• Elite Team Collaboration: Direct collaboration with founders and a world-class team.

Working Hours:

• The role implies a full-time commitment, typically around 40 hours per week. However, the emphasis on "fast execution" and "achieving strong market validation and scalable traction as fast as possible" suggests that flexibility and dedication beyond standard hours may be required, especially during critical project phases. The remote nature allows for some flexibility in scheduling, provided core collaboration times are met.

📝 Enhancement Note: The salary estimate is based on market research for experienced UI/UX and Brand Designers in Germany and Western Europe, considering the company's backing and focus on high-impact initiatives. The "equity upside" is a significant factor that could elevate the total compensation package considerably, aligning with startup compensation models. The "maximum ownership" and "high-growth environment" are presented as significant benefits for individuals seeking impactful roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, SaaS, Startups, Venture Building. EWOR GmbH operates as a venture builder, focusing on launching and scaling new technology initiatives, particularly in the SaaS domain. This means the company is in the business of creating new companies and products.

Company Size: EWOR GmbH appears to be a growing organization, likely comprising a core team dedicated to venture building and supporting the various initiatives launched. The "new department" mentioned suggests a focused, agile unit within a larger structure, or potentially the foundational team for a new venture. The founders' backgrounds (serial entrepreneurs with successful exits) indicate a culture that values ambition, execution, and innovation.

Founded: Founded by serial entrepreneurs Paul Müller (Adjust) and Petter Made (SumUp), EWOR GmbH is built on a foundation of proven success in scaling technology companies. This history implies a culture that is deeply experienced in product development, market entry, and scaling operations.

Team Structure:

• Department Founder: The role reports directly to the department founder, indicating a flat hierarchy and direct access to leadership.

• Elite Team: Collaboration will be with a world-class team of engineers, researchers, and commercial leaders, suggesting a highly skilled and motivated group.

• Cross-Functional Collaboration: The designer will work closely with engineers and potentially researchers and commercial leads, requiring strong communication and collaboration skills across different disciplines.

Methodology:

• 0-to-1 Initiatives: The core focus is on building new ventures and products from scratch.

• Rapid Execution: Emphasis on speed, agility, and fast implementation without corporate bureaucracy.

• Data-Driven Validation: Focus on achieving strong market validation and scalable traction, implying a need for data analysis to inform decisions.

• Autonomy & Ownership: High degree of independence and responsibility for driving initiatives.

Company Website: https://eworgmbh.teamtailor.com (Note: This is the careers page URL, the main company site is likely ewor.com based on the domain_derived)

📝 Enhancement Note: The company's operational model as a venture builder, backed by highly successful entrepreneurs, dictates a culture of extreme ownership, rapid execution, and a focus on building businesses from the ground up. This is distinct from a typical corporate design role and requires candidates who thrive in ambiguity, possess a strong builder mindset, and are driven by impact and growth.

📈 Career & Growth Analysis

Operations Career Level: This role represents a significant opportunity for a mid-to-senior level designer to step into a leadership position within a new venture. It's a "builder" role, meaning the designer will not just execute but also help shape the operational foundation of new SaaS products. This is a step beyond pure design execution, venturing into product strategy, system architecture (design systems), and execution roadmapping.

Reporting Structure: Direct reporting to the department founder. This offers high visibility and direct access to leadership, facilitating faster decision-making and feedback loops. It also means accountability will be high.

Operations Impact: The designer will have a direct and profound impact on the success of new SaaS initiatives. Their work will be critical in defining the user experience, brand perception, and ultimately, the market validation and traction of these ventures. They will be instrumental in translating strategic vision into tangible products that can attract users and investment.

Growth Opportunities:

• Leadership in New Ventures: Opportunity to establish and lead design functions within new, potentially spin-off companies, with the potential for significant equity upside.

• Strategic Product Development: Deep involvement in product strategy, market validation, and scaling operations from the earliest stages.

• Entrepreneurial Experience: Gain hands-on experience in building businesses from scratch, working alongside seasoned entrepreneurs.

• Skill Expansion: Opportunity to expand skill set beyond core design into product management, operational strategy, and potentially team building.

• Advancement to Principal/Director: Successful execution and impact could lead to roles such as Principal Designer, Head of Product Design, or Product Lead within future ventures.

📝 Enhancement Note: The growth path here is entrepreneurial. Success in this role can lead to significant equity, leadership roles in new ventures, and a deeper understanding of building and scaling businesses, which is invaluable for operations professionals aiming for executive positions.

🌐 Work Environment

Office Type: 100% Remote. This signifies a distributed workforce, with no central physical office required for this position.

Office Location(s): While the role is remote, the requirement to be based in Europe or the Americas suggests that candidates should be in regions with compatible time zones for collaboration. Leipzig, Germany is listed as a location, but the remote nature means this is likely a reference point for the company's European presence or for potential future needs if a venture scales geographically.

Workspace Context:

• Collaborative Environment: Despite being remote, the "elite team" structure implies a highly collaborative and interactive environment, likely facilitated through digital tools.

• Operations Tools & Technology: Expect to utilize a suite of digital collaboration and design tools. Proficiency in Figma, Sketch, and project management software will be essential.

• Team Interaction: Regular virtual meetings, stand-ups, and design reviews will be part of the workflow to ensure alignment and knowledge sharing.

Work Schedule:

• Full-time, with a focus on flexibility inherent in remote work. However, the emphasis on rapid execution and achieving milestones may necessitate dedication beyond standard hours during critical phases. Collaboration with team members across different time zones (Europe/Americas) will require careful scheduling to ensure effective communication.

📝 Enhancement Note: The 100% remote nature, combined with the requirement to be in Europe or the Americas, suggests a need for self-discipline, strong time management, and proactive communication. The company's emphasis on "fast execution" implies that while flexible, the work environment will be demanding and results-oriented.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call to assess general fit, motivation, and alignment with the "builder mindset."

• Portfolio Review & Design Challenge: A deep dive into your portfolio, focusing on your process, strategic thinking, and execution capabilities. This may include a specific design challenge tailored to the "0-to-1" nature of the role, requiring you to outline a product vision, user experience strategy, and execution plan.

• Founder/Leadership Interviews: Interviews with the department founder and potentially other key team members to assess strategic thinking, problem-solving skills, and cultural fit.

• Final Evaluation: Discussion of compensation, equity, and next steps.

Portfolio Review Tips:

• Showcase the "Why" and "How": Don't just present finished designs. Explain the strategic rationale behind your design decisions, the problems you were solving, and the operational considerations you took into account.

• Highlight 0-to-1 Experience: Emphasize any experience you have in launching new products or features, detailing your role in strategy, execution, and driving towards market validation.

• Demonstrate Ownership: Present case studies where you took end-to-end ownership, showcasing your ability to manage projects, collaborate with stakeholders, and drive results.

• Quantify Impact: Where possible, quantify the impact of your designs using metrics (e.g., conversion rates, user engagement, task completion times). Even if exact numbers aren't available, discuss how you would measure success.

• Tailor to SaaS: Ensure your examples are relevant to the SaaS domain and showcase your understanding of B2B or B2C SaaS user needs and design patterns.

Challenge Preparation:

• Product Strategy Thinking: Be prepared to discuss how you would approach defining a product strategy for a new SaaS initiative, considering target audience, value proposition, and competitive landscape.

• Execution Roadmapping: Think about how you would translate a strategic vision into a phased execution plan, identifying key milestones and dependencies.

• Problem-Solving Scenarios: Anticipate hypothetical challenges related to product development, user adoption, or brand positioning and prepare to outline your approach to solving them.

• Brand Vision: Be ready to articulate your vision for building a strong brand identity for a new tech venture.

📝 Enhancement Note: The interview process will likely heavily scrutinize the candidate's strategic thinking, execution capabilities, and entrepreneurial drive, in addition to their design skills. A portfolio that demonstrates operations-level thinking—how designs translate to business outcomes and scalable solutions—will be paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable given modern SaaS development), Sketch, Adobe Creative Suite (Photoshop, Illustrator, After Effects for motion design).

• Collaboration & Project Management: Tools like Jira, Asana, Trello, Notion, or similar platforms for managing execution roadmaps and tracking tasks. Slack or Microsoft Teams for communication.

• User Research & Testing: Tools such as UserTesting.com, Hotjar, Lookback, or similar for gathering user feedback and analyzing behavior.

Analytics & Reporting:

• While not a primary analyst role, understanding and utilizing product analytics tools (e.g., Google Analytics, Amplitude, Mixpanel) to inform design decisions and measure impact will be crucial.

• Familiarity with A/B testing frameworks and how design impacts key metrics. CRM & Automation:

• While not directly managing CRM or automation systems, an understanding of how CRM data (e.g., Salesforce, HubSpot) or marketing automation platforms influence user journeys and customer experience can be beneficial.

📝 Enhancement Note: The emphasis on "architect scalable solutions" and "driving critical milestones" implies that the designer must be comfortable with tools that facilitate efficient workflow, collaboration, and rapid iteration. Proficiency in a leading design tool like Figma, coupled with project management software, is expected.

👥 Team Culture & Values

Operations Values:

• Ownership & Accountability: Taking full responsibility for initiatives from conception to execution and beyond.

• Execution Excellence: A strong bias for action and a focus on delivering tangible results quickly.

• Innovation & Entrepreneurship: A drive to build new things, challenge the status quo, and create category-defining ventures.

• Data-Driven Decision Making: Utilizing data and market validation to inform strategic and design choices.

• Collaboration & Transparency: Open communication and teamwork, even in a remote setting, to achieve common goals.

Collaboration Style:

• Remote-First & Agile: Expect a highly collaborative, agile, and iterative approach to work, leveraging digital tools for seamless communication and project management.

• Direct & Impactful: Communication is likely to be direct, focused on impact, and aimed at driving progress efficiently.

• Cross-Functional Synergy: Emphasis on breaking down silos between design, engineering, research, and commercial functions to build cohesive products.

📝 Enhancement Note: The culture is driven by the "serial entrepreneur" founders, meaning it's likely to be fast-paced, demanding, and highly rewarding for individuals who thrive on building and executing. The values directly support the "0-to-1" and "high-growth" objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Scratch: Navigating the ambiguity and inherent challenges of launching new initiatives in cutting-edge domains with limited established processes.

• Rapid Iteration & Validation: The pressure to quickly iterate designs, test hypotheses, and achieve market validation in a competitive landscape.

• Balancing Design Excellence with Speed: Ensuring high-quality design outcomes while maintaining the rapid pace required for 0-to-1 initiatives.

• Remote Collaboration: Maintaining strong team cohesion and effective communication in a fully remote, fast-paced environment.

Learning & Development Opportunities:

• Entrepreneurial Skill Development: Gaining invaluable experience in venture building, product strategy, and business scaling.

• Leadership Experience: Opportunity to lead design efforts and potentially build design teams for new ventures.

• Exposure to Diverse Technologies: Working on "cutting-edge domains" offers exposure to new technologies and market opportunities.

• Mentorship from Founders: Direct learning opportunities from highly experienced serial entrepreneurs.

📝 Enhancement Note: The challenges are directly tied to the entrepreneurial nature of the role, offering significant learning and growth opportunities for those who embrace them.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a user onboarding flow for a completely new SaaS product with an innovative feature set?" (Focus on process, user research, and iterative validation)

• "Describe a time you had to drive a design initiative with limited resources or tight deadlines. What was your approach, and what were the outcomes?" (Focus on execution, problem-solving, and ownership)

• "Imagine we are launching a new SaaS tool for [specific industry]. What are the first 3-5 key user needs you would prioritize addressing from a design perspective, and why?" (Focus on strategic thinking and user empathy) Company & Culture Questions:

• "What does 'maximum ownership' mean to you in a design context, and how have you demonstrated it in previous roles?" (Focus on accountability and proactive behavior)

• "How do you adapt your design process for a '0-to-1' initiative compared to working on an established product?" (Focus on agility, learning, and iteration)

• "What are your expectations for collaboration within an elite, remote-first team, especially when working on high-stakes initiatives?" (Focus on communication, teamwork, and cultural fit) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role and responsibilities, your process, the solutions you designed, the challenges you faced, and the results achieved.

• Emphasize Strategic Contributions: Highlight how your design decisions supported business objectives, user acquisition, or retention. Discuss the "why" behind your designs.

• Showcase Execution: Be ready to discuss how your designs were implemented and the operational considerations involved in bringing them to life.

• Demonstrate Ownership: Clearly articulate your level of responsibility and the end-to-end ownership you took in your projects.

• Prepare for Design Challenges: Be ready to walk through your approach to a hypothetical design challenge, demonstrating your strategic thinking, problem-solving skills, and design process.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also strategic thinking, execution capabilities, and an entrepreneurial mindset. Candidates should be prepared to speak about their experience in building and launching products, taking ownership, and driving results in a fast-paced environment.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided link on the EWOR GmbH careers page.

• Curate Your Portfolio for Impact: Select case studies that best showcase your 0-to-1 initiative experience, strategic thinking, and ability to drive execution. Tailor your presentation to highlight how your design work directly contributed to product validation and scalable growth.

• Optimize Your Resume for Operations Keywords: Ensure your resume clearly articulates your experience in product strategy, execution roadmapping, user-centric design for SaaS, and end-to-end ownership. Use keywords like "product development," "scalability," "user experience strategy," and "brand architecture."

• Prepare for a Strategic Design Challenge: Anticipate a design exercise that tests your ability to translate high-level vision into concrete execution plans. Practice articulating your process, rationale, and potential impact.

• Research EWOR and Founders: Understand EWOR's venture-building model and the backgrounds of Paul Müller and Petter Made. Be prepared to articulate why you are drawn to their mission and how your builder mindset aligns with their approach to creating category-defining ventures.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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