SaaS UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: SaaS UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: United States (Remote)

Job Type: Full-time

Category: Design Operations / Product Design

Date Posted: September 4, 2026

Experience Level: Mid-Senior (5-10 years)

Remote Status: 100% Remote

🚀 Role Summary

• Drive 0-to-1 initiatives within cutting-edge SaaS domains, focusing on product design and brand development.

• Translate high-level strategic vision into actionable execution roadmaps and concrete product development plans.

• Architect scalable solutions and manage critical milestones from initial prototype to full production deployment.

• Collaborate directly with experienced serial entrepreneurs and a world-class team of engineers, researchers, and commercial leaders.

• Leverage a high-agency builder mindset to take extreme end-to-end ownership of design and product initiatives.

📝 Enhancement Note: While the title specifies UI/UX and Brand Design, the core responsibilities and company context strongly indicate a Product Design role with a heavy emphasis on 0-to-1 innovation and strategic execution within the SaaS sector. The role requires a builder mindset and operational proficiency beyond traditional design tasks.

📈 Primary Responsibilities

• Lead the design and execution of core 0-to-1 initiatives within emerging SaaS product areas, ensuring market validation and scalable traction.

• Translate strategic visions and business objectives into detailed, user-centered UI/UX designs and comprehensive brand guidelines.

• Develop and maintain product roadmaps, prioritizing features and design sprints to drive rapid implementation from prototype to production.

• Architect scalable design systems and user interfaces that support future product growth and potential spin-offs.

• Drive critical milestones for new initiatives, focusing on user experience, brand consistency, and overall product viability.

• Collaborate closely with founders, engineers, and commercial leads to ensure alignment between design, technology, and market strategy.

• Own the end-to-end design process, from initial concept generation and user research to final asset delivery and implementation oversight.

• Ensure brand consistency across all touchpoints, developing and enforcing brand guidelines for new ventures.

📝 Enhancement Note: The responsibilities are framed around "0-to-1 initiatives" and "leading execution," emphasizing an entrepreneurial and operational approach to design, rather than just a support function. This suggests a need for strong project management and strategic thinking alongside design skills.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, UI/UX Design, Product Design, Human-Computer Interaction, or a related field.

• Equivalent practical experience with a strong portfolio demonstrating design expertise and execution capabilities. Experience:

• 5-10 years of professional experience in UI/UX design, product design, or brand design, with a significant focus on SaaS products.

• Proven track record of successfully leading design initiatives from concept to launch, ideally in a startup or 0-to-1 environment.

• Experience in translating complex strategic requirements into intuitive and visually compelling user interfaces and brand identities. Required Skills:

• UI/UX Design: Expertise in user interface design principles, wireframing, prototyping, and user flow mapping for web and mobile applications.

• Brand Design: Strong understanding of brand strategy, visual identity development, and creating cohesive brand experiences.

• SaaS Product Design: Deep experience designing for Software-as-a-Service platforms, understanding user needs, and driving product adoption.

• Prototyping & Wireframing: Proficiency with tools like Figma, Sketch, Adobe XD, InVision, or similar for creating interactive prototypes and detailed wireframes.

• Strategic Planning & Execution: Ability to develop strategic design roadmaps and execute them efficiently, managing timelines and deliverables.

• English Communication: Excellent verbal and written communication skills for effective collaboration and presentation.

• Builder Mindset: A proactive, hands-on approach with a proven ability to build and iterate quickly.

• End-to-End Ownership: Demonstrated capacity to take full responsibility for design projects from inception to completion.

Preferred Skills:

• Design Systems: Experience in creating and maintaining scalable design systems.

• User Research: Familiarity with user research methodologies to inform design decisions.

• Agile/Scrum Methodologies: Experience working within agile development environments.

• Visual Design & Typography: Strong aesthetic sense and mastery of visual design principles.

• Cross-functional Collaboration: Experience working effectively with engineering, product management, and marketing teams.

📝 Enhancement Note: Given the "0-to-1" and "high-agency builder" emphasis, candidates with experience in early-stage startups or innovation labs who can demonstrate rapid iteration and ownership will be highly valued. The role is less about maintaining existing design systems and more about building new ones from scratch.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 significant SaaS product design projects where you had end-to-end ownership from concept to launch.

• Clearly articulate your role, the problem statement, your design process, and the impact of your solutions with quantifiable results where possible.

• Include examples of UI/UX design, interaction design, and visual design applied to functional SaaS products.

• Demonstrate your ability to translate strategic vision into tangible product features and user experiences.

• Highlight any experience in building or contributing to design systems for scalable applications. Process Documentation:

• Your portfolio should implicitly or explicitly document your design process, including:

  • User research and ideation phases.
  • Wireframing, prototyping, and user testing cycles.
  • Iterative design improvements based on feedback and data.
  • Collaboration with engineering and product teams.
  • Final implementation and post-launch analysis.

• Focus on demonstrating how you drive efficiency and alignment within the design and product development lifecycle.

📝 Enhancement Note: The portfolio needs to go beyond just showcasing aesthetics; it must demonstrate strategic thinking, problem-solving, and the ability to drive product development through design in a high-paced, 0-to-1 environment. Quantifiable impact is crucial.

💵 Compensation & Benefits

Salary Range:

• Based on a 5-10 year experience level for a remote UI/UX & Brand Designer in the US, a competitive salary range would typically be between $120,000 - $170,000 annually. This estimate considers the high-growth startup environment, the demand for experienced SaaS designers, and the remote nature of the role.

• Specific compensation will depend on the candidate's experience, skill set, and demonstrated impact. Benefits:

• Competitive Compensation: Attractive base salary commensurate with experience and responsibilities.

• Equity Upside: Significant potential for equity in the venture, reflecting the company's growth-stage and entrepreneurial focus.

• Remote Work: 100% remote work arrangement, offering flexibility and work-life balance.

• Direct Access to Founders: Opportunity to work closely with serial entrepreneurs with proven track records.

• High Impact Role: Ownership and autonomy to shape new initiatives from the ground up.

Working Hours:

• While a standard 40-hour work week is implied, the company culture emphasizes results and fast execution. Flexibility is expected, with a focus on achieving milestones rather than strict adherence to hours. Collaboration with teams in Europe and the Americas may require occasional adjustments to working hours.

📝 Enhancement Note: The salary range is an estimate for a US-based remote role for this experience level and specialization, factoring in the tech industry and startup context. The equity upside is a significant part of the compensation package for this type of role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / SaaS / Venture Building. EWOR GmbH operates as a venture builder, backed by seasoned entrepreneurs, focusing on launching and scaling new tech initiatives, particularly in the SaaS space. This means a dynamic, entrepreneurial, and results-oriented environment.

Company Size: EWOR GmbH appears to be a lean, highly focused organization, likely a startup or early-stage venture builder. The company description emphasizes "cutting-edge new initiatives" and a "new department," suggesting a small, agile team structure.

Founded: EWOR GmbH is backed and led by serial entrepreneurs Paul Müller (founder of Adjust) and Petter Made (founder of SumUp), indicating a foundation built on successful venture creation and scaling. This legacy informs a culture of innovation, execution, and significant growth potential.

Team Structure:

• Departmental Focus: The role is within a "new department" dedicated to launching "cutting-edge new initiatives."

• Leadership: You will report directly to the department founder and collaborate with an "elite team" of engineers, researchers, and commercial leaders.

• Collaboration: Expect a flat hierarchy and direct communication lines, fostering rapid decision-making and execution.

• Cross-functional: Close collaboration with founders, engineers, and commercial stakeholders is essential for aligning design with business and technical goals.

Methodology:

• 0-to-1 Execution: The core methodology revolves around building new ventures from scratch, emphasizing rapid iteration, market validation, and scalable traction.

• Data-Driven & Execution-Focused: Decisions are driven by data and market feedback, with a strong emphasis on fast execution over extensive planning or approvals.

• Ownership & Autonomy: Maximum ownership is granted to individuals to architect systems and drive strategy without corporate bureaucracy.

Company Website: [EWOR GmbH website not provided, but the domain is ewor.com]

📝 Enhancement Note: The company culture is heavily influenced by its founders' backgrounds in building successful, high-growth tech companies. This translates to an environment that values speed, ownership, and tangible results over process for process's sake.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior to Senior level, suitable for individuals with 5-10 years of experience. It offers a unique opportunity to be a foundational member of a new department, with the potential to shape its design and product strategy from inception.

Reporting Structure: You will report directly to the department founder, providing a clear line of sight to leadership and direct influence on strategic decisions. This offers a more hands-on and impactful reporting relationship than typically found in larger organizations.

Operations Impact: As a SaaS UI/UX & Brand Designer, your impact will be directly tied to the success of new initiatives. This includes driving user adoption through intuitive design, establishing a strong brand identity that resonates with target markets, and ensuring the product's usability and scalability, all of which are critical for achieving market validation and attracting institutional backing.

Growth Opportunities:

• Foundational Role: Opportunity to be a key player in building a new department and potentially a spin-off company, offering significant leadership and strategic growth.

• Skill Development: Deepen expertise in 0-to-1 product development, SaaS design, brand building in new markets, and working within a high-growth, entrepreneurial setting.

• Entrepreneurial Exposure: Direct mentorship and collaboration with serial entrepreneurs, providing invaluable insights into venture creation and scaling.

• Career Advancement: Potential to move into lead design roles, product management, or even co-founder positions as initiatives mature and potentially spin out.

📝 Enhancement Note: This role is ideal for ambitious designers who want to move beyond execution and contribute strategically to business building. The growth potential is significant, tied directly to the success of the ventures being created.

🌐 Work Environment

Office Type: 100% Remote. This role is fully remote, offering the flexibility to work from any location within the specified regions (Europe or Americas).

Office Location(s): While the company is based in Germany (implied by GmbH), the role is designated for candidates based in Europe or the Americas, or those open to remote arrangements. The specific requirement is for the candidate to be located in these regions, not necessarily tied to a physical office.

Workspace Context:

• Remote Collaboration: The work environment is entirely remote, necessitating strong digital collaboration skills and proficiency with remote work tools.

• Agile & Dynamic: Expect a fast-paced, agile environment where quick decision-making and adaptation are key.

• Tooling: Access to necessary design and collaboration tools will be provided to facilitate effective remote work and product development.

• Team Interaction: While remote, there will be regular virtual interactions with the department founder, engineers, researchers, and commercial leaders.

Work Schedule:

• The role is full-time, with an implied 40-hour work week. However, the company culture emphasizes results and rapid execution. This means flexibility in hours may be required to meet project deadlines and collaborate effectively with international teams across Europe and the Americas.

📝 Enhancement Note: The remote nature is a core aspect, requiring self-discipline and strong communication skills. The dynamic environment means adaptability is key.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess alignment with the role's requirements and the company's entrepreneurial focus.

• Portfolio Presentation & Discussion: A session where you will present your portfolio, detailing your process, strategic thinking, and impact on past SaaS projects. Be prepared to discuss your approach to 0-to-1 initiatives and brand building.

• Founder/Leadership Interview: In-depth discussion with the department founder or other senior leaders to assess your builder mindset, end-to-end ownership capabilities, and strategic vision.

• Technical/Skills Assessment (Potential): A design challenge or problem-solving exercise focused on a hypothetical SaaS product or brand initiative.

• Cultural Fit & Collaboration: Evaluation of your ability to thrive in a fast-paced, autonomous, and collaborative remote environment.

Portfolio Review Tips:

• Focus on Impact: For each project, clearly articulate the problem, your solution, your process, and the tangible business or user outcomes achieved. Quantify results whenever possible (e.g., increased conversion rates, improved user satisfaction, successful product launch).

• Showcase 0-to-1: Highlight projects where you built something from scratch, demonstrating your ability to define strategy, establish direction, and execute with limited resources.

• Brand Integration: For brand design aspects, show how you developed or evolved a brand identity and applied it consistently across product touchpoints.

• Strategic Rationale: Be ready to explain the "why" behind your design decisions, linking them back to business objectives and user needs.

• Conciseness: Present your strongest work efficiently, focusing on quality over quantity.

Challenge Preparation:

• Strategic Thinking: Prepare to think critically about business problems and translate them into design solutions. Consider market positioning, user acquisition, and scalability.

• Problem-Solving: Practice breaking down complex challenges into manageable steps and proposing innovative solutions.

• Communication: Be ready to articulate your thought process clearly, concisely, and persuasively, both verbally and visually.

📝 Enhancement Note: The interview process is designed to identify "builders" and "operators." Expect a focus on your ability to take initiative, drive results, and think strategically about product and brand in a high-growth context.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop, XD), InVision, Axure RP. Proficiency in at least one major design tool (Figma is highly recommended for collaborative workflows).

• Collaboration: Slack, Microsoft Teams, Zoom, Google Workspace (Docs, Sheets, Slides).

• Project Management: Jira, Asana, Trello, Monday.com (or similar for tracking sprints and roadmaps).

Analytics & Reporting:

• Analytics Platforms: Google Analytics, Mixpanel, Amplitude (familiarity with how design impacts user behavior tracked in these tools).

• User Feedback Tools: Hotjar, UserTesting.com, SurveyMonkey (for gathering qualitative and quantitative user insights).

CRM & Automation:

• While not a primary tool for this role, understanding CRM concepts (e.g., Salesforce, HubSpot) and marketing automation can provide context for SaaS product design and user journeys.

📝 Enhancement Note: Proficiency in modern collaborative design tools like Figma is essential. Experience with user analytics platforms will be beneficial for demonstrating the impact of design decisions.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking full responsibility for tasks and outcomes, driving initiatives from start to finish.

• Execution: A strong bias for action and fast, efficient implementation. Focus on getting things done and iterating.

• Innovation: A passion for building new things, exploring cutting-edge domains, and challenging the status quo.

• Excellence: Striving for high quality in design, user experience, and brand representation.

• Collaboration: Working effectively with a diverse team, sharing knowledge, and contributing to a shared vision.

Collaboration Style:

• Direct & Transparent: Open communication, direct feedback, and a culture of psychological safety for sharing ideas and concerns.

• Agile & Iterative: Working in short cycles, embracing feedback, and continuously refining designs and strategies.

• Cross-functional Integration: Design is not siloed; it's deeply integrated with engineering and commercial strategy to ensure holistic product development.

• Remote-First: Embracing digital collaboration tools and practices to maintain strong connections and productivity in a remote setting.

📝 Enhancement Note: The emphasis on "operators and builders" and direct reporting to founders suggests a culture that values pragmatism, initiative, and a proactive, hands-on approach to problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Scratch: The primary challenge is establishing new initiatives and brands in cutting-edge domains with potential ambiguity and evolving requirements.

• Rapid Iteration: The need to move quickly and iterate based on market feedback and validation, often with limited resources.

• Balancing Vision & Execution: Translating high-level strategic visions into concrete, scalable design solutions while maintaining speed.

• Remote Collaboration: Maintaining strong team cohesion and effective communication in a fully remote, fast-paced environment.

Learning & Development Opportunities:

• Entrepreneurial Experience: Gain unparalleled experience in building ventures from the ground up, directly mentored by successful serial entrepreneurs.

• Strategic Design Impact: Opportunity to shape the strategic direction of new products and brands, moving beyond pure execution.

• SaaS Innovation: Work at the forefront of SaaS innovation, exploring new technologies and market opportunities.

• Leadership Potential: Develop leadership skills by taking ownership of critical initiatives and potentially leading design teams as ventures scale.

📝 Enhancement Note: This role is designed for individuals who see challenges as opportunities for growth and are excited by the prospect of building something impactful from the ground up.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you built a product or brand from 0-to-1. What was your process, and what were the key challenges and outcomes?"

• "How would you approach translating a high-level strategic vision for a new SaaS product into a concrete design roadmap?"

• "Imagine you're tasked with creating a brand identity for a disruptive new SaaS solution. Walk us through your approach."

• "How do you ensure scalability and future-proofing in your UI/UX and brand design?" Company & Culture Questions:

• "What attracts you to EWOR GmbH and our approach to venture building?"

• "How do you handle ambiguity and rapid change in a startup environment?"

• "Describe your ideal remote work environment and how you maintain productivity and collaboration."

• "How do you take end-to-end ownership of your work?" Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative – the problem, your journey, the solution, and the impact.

• Visual Clarity: Use high-quality visuals and clear annotations to showcase your design work and process.

• Data & Metrics: Wherever possible, present quantitative data demonstrating the success of your designs.

• Strategic Alignment: Clearly articulate how your design decisions supported business goals and user needs.

• Conciseness: Focus on the most impactful projects and be prepared to answer detailed questions about your process and rationale.

📝 Enhancement Note: Be prepared to demonstrate a strong understanding of product strategy, brand building, and the unique demands of a 0-to-1, high-growth environment. Your portfolio should be your primary tool for showcasing this.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the EWOR GmbH careers page.

• Tailor your resume: Highlight experience in SaaS, 0-to-1 initiatives, product design, brand development, and end-to-end ownership. Use keywords from the job description naturally.

• Curate your portfolio: Select your most relevant SaaS UI/UX and brand design projects that demonstrate your ability to build from scratch, translate strategy, and drive impact. Ensure clear case studies with defined problems, processes, and outcomes.

• Prepare for the interview: Research EWOR GmbH and its founders. Practice articulating your design process, strategic thinking, and how you embody a "builder mindset." Be ready to present your portfolio effectively and discuss your approach to challenging design problems.

• Address remote work capabilities: Be ready to discuss your experience and strategies for successful remote collaboration and productivity.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.