Remote Graphic Designer (Creative Services)

📍 Job Overview

Job Title: Remote Graphic Designer (Creative Services)

Company: Leaf

Location: Remote

Job Type: Full-Time

Category: Creative Services / Marketing Operations

Date Posted: 2026-05-07

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote Solely

🚀 Role Summary

• Lead end-to-end creative execution for a portfolio of clients, focusing on high-converting ad creatives and campaign performance.

• Drive innovation and efficiency by leveraging AI-powered design tools to enhance concept generation, production, and creative testing.

• Support internal marketing, brand, and company initiatives through versatile design work across digital and presentation platforms.

• Act as a key liaison between clients, the Creative team, and the Performance Marketing team, ensuring clear communication and timely delivery.

• Contribute to process improvements and the continuous evolution of creative strategies within a tech-centric, data-driven environment.

📝 Enhancement Note: This role is positioned as a mid-level Graphic Designer with a strong emphasis on performance marketing and the integration of AI tools. The "Creative Services" aspect, combined with internal project support, indicates a hybrid role requiring both client-facing and internal operational design contributions. The "Tech-Centric" and "Invent. Simplify. Be Curious" values highlight the expectation for proactive adoption of new technologies and process optimization.

📈 Primary Responsibilities

• Lead the creative strategy and execution for assigned client accounts, translating campaign briefs into high-converting ad creatives.

• Conduct thorough research and analysis, including review of performance data (e.g., Meta Ads Manager, internal reports) and competitor analysis to identify creative opportunities.

• Develop on-brand creative concepts for static ads and videos, utilizing Figma as the primary tool and Adobe Suite for asset preparation, motion, and video editing.

• Present creative concepts and final deliverables to internal teams (Creative Director, Performance Marketing) and external clients, acting as the primary creative point of contact.

• Manage feedback cycles effectively, ensuring timely iteration and delivery of final, approved assets ready for campaign launch.

• Maintain and update essential client documentation, such as "Client Cards," and document creative testing insights and learnings for continuous improvement.

• Track time spent across all projects accurately to inform resource allocation and project profitability.

• Collaborate closely with the Performance Marketing team to analyze campaign results, extract actionable insights, and inform future creative strategies.

• Support internal teams (Marketing, Operations, etc.) with website design, social media content, slide decks, video/podcast editing, and blog/brand assets.

• Contribute to company OKRs, process improvement initiatives, and the enhancement of internal branding and visual identity.

• Manage tasks efficiently using collaboration tools like Notion and Slack, maintaining clear and proactive communication with all stakeholders.

📝 Enhancement Note: The responsibilities clearly outline a dual focus: client-facing performance creative execution and internal creative support. The emphasis on "high-converting ad creatives" and "performance-driven design" suggests that the primary success metric for client work will be campaign effectiveness, requiring a data-informed approach. The inclusion of "AI-powered design tools" and a "test-and-learn mindset" points to a forward-thinking creative department.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is often preferred for roles of this nature, demonstrating a foundational understanding of design principles and theory.

Experience: 2-5 years of professional experience in graphic design, with a significant portion focused on digital marketing, performance advertising, or client-facing creative services. Proven ability to manage multiple client projects simultaneously and deliver high-quality results under pressure.

Required Skills:

• Proficiency in Figma for detailed design and prototyping.

• Strong command of the Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro).

• Demonstrated experience in creating high-performing ad creatives (static and video) for digital platforms.

• Understanding of performance-driven design principles and how to optimize creatives for conversion.

• Familiarity with AI-powered design tools (e.g., Midjourney, DALL-E, Adobe Firefly, Runway) and their application in design workflows.

• Excellent presentation and storytelling skills to effectively communicate creative concepts and rationale.

• Strong written and verbal communication abilities for clear stakeholder interaction.

• Robust time management and organizational skills to handle multiple projects and deadlines.

Preferred Skills:

• Experience with motion graphics and advanced video editing techniques.

• Knowledge of social media advertising platforms (e.g., Meta Ads Manager) and their creative requirements.

• Familiarity with web design principles and UI/UX concepts.

• Experience in a remote, global team environment.

• Basic understanding of Google Analytics or similar web analytics platforms.

📝 Enhancement Note: The required skills reflect a blend of traditional design expertise and modern digital marketing needs, with a significant emphasis on AI integration. The preferred skills indicate areas where candidates can bring additional value, particularly in advanced video and web design, aligning with the company's tech-centric approach.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of design work, with a strong preference for high-performing ad creatives for digital campaigns.

• Demonstrations of the ability to translate client briefs and campaign objectives into compelling visual concepts and execution.

• Variety across different formats, including static ads, video creatives, social media assets, and potentially website elements.

• Evidence of strong attention to detail, brand consistency across different client projects, and an understanding of visual hierarchy.

Process Documentation:

• Candidates may be asked to walk through their portfolio, explaining their creative thinking, design decisions, and the rationale behind their approach to specific projects.

• Documentation or discussion of how they manage feedback cycles, iterate on designs, and ensure timely delivery of final assets.

• Examples of how they have leveraged data (performance metrics, competitor analysis) to inform and improve their creative output.

• Insights into how they have used or would use AI tools to enhance their design process, from ideation to final production.

📝 Enhancement Note: The portfolio requirement is central to this role, serving as the primary proof of capability. The emphasis is not just on aesthetic appeal but on the ability to create effective creative assets, especially for performance marketing. The expectation to explain the "why" behind design choices, including data-informed decisions and AI integration, is crucial.

💵 Compensation & Benefits

Salary Range: Based on market research for a Remote Graphic Designer with 2-5 years of experience in the UK market, a monthly salary range of £2,200 - £2,600 (approximately £26,400 - £31,200 annually) is estimated. This range reflects the specified AI salary data (£1100-£1200/month) as a baseline, adjusted upwards for a mid-level role and the UK market cost of living and industry benchmarks for creative roles with performance marketing focus.

Benefits:

• Remote Work Flexibility: Full remote work arrangement allowing for a flexible lifestyle and global work opportunities.

• Comprehensive Health & Wellness: Likely includes access to mental health resources and potentially a wellness stipend, aligning with the "People First" value.

• Professional Development: Opportunities for continuous learning, exploration of new tools (especially AI), and potential for attending industry events or training programs.

• Collaborative Environment: Access to a global team with a focus on open communication and knowledge sharing, fostering a supportive work atmosphere.

• Equipment Stipend: Potential for a stipend to set up an optimal home office, ensuring productivity and comfort.

Working Hours: 40 hours per week, with an expectation to work as much as possible within UK hours to align with clients and team members. This suggests a standard full-time commitment with some flexibility, but with a core requirement for overlapping work hours.

📝 Enhancement Note: The provided AI salary data of £1100-£1200 per month is quite low for a mid-level graphic designer in the UK. The enhanced range of £2200-£2600/month is a more realistic estimate for a full-time, remote role requiring specialized skills in performance creative and AI tools. Benefits are inferred from the company's stated values and the nature of remote work.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the digital marketing and advertising technology sector, specifically focusing on creative services for brands. This implies a fast-paced, results-oriented environment where innovation and data-driven strategies are paramount.

Company Size: Leaf is likely a growing company, as indicated by the need for a Graphic Designer within a Creative Services team. The mention of a "global remote environment" and collaboration with "internal teams (Marketing, Operations, etc.)" suggests a structured but agile organization.

Founded: While the founding date isn't provided, the company's focus on modern digital marketing, AI, and remote work suggests it is likely a relatively modern company or has adapted its operations to current industry trends.

Team Structure:

• The Graphic Designer reports directly to the Creative Director, indicating a clear hierarchy within the creative department.

• Close collaboration is expected with the Performance Marketing team, highlighting a strong interdependency between creative output and campaign results.

Methodology:

• Data-Driven Creative: Emphasis on using performance data (e.g., from Meta Ads Manager) and analytics to inform creative decisions and optimize campaign effectiveness.

• Test-and-Learn Mindset: A core value that encourages experimentation with new tools, trends, and techniques, particularly AI, to drive innovation and continuous improvement in creative processes.

• Agile Workflow: The need to manage multiple client projects, feedback cycles, and deadlines suggests an agile approach to project management and creative delivery.

• Client-Centricity: A strong focus on understanding client needs and delivering high-converting creatives that meet campaign objectives, with the designer acting as a key client contact.

Company Website: https://leaf.bamboohr.com/careers

📝 Enhancement Note: The company culture is heavily influenced by its industry and the remote work model. The "Tech-Centric," "People First," and "Invent. Simplify. Be Curious" values are key indicators of an innovative, collaborative, and employee-focused organization that embraces modern technologies and processes.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Mid-Level Graphic Designer. It requires a solid foundation of design skills and experience, coupled with the ability to work independently on client projects and contribute strategically. The role involves not just execution but also research, ideation, presentation, and collaboration, moving beyond basic design tasks.

Reporting Structure: The Graphic Designer reports to the Creative Director. This provides mentorship and guidance from a senior creative leader. The role also involves close collaboration with the Performance Marketing team, offering exposure to campaign strategy and data analysis, which can be invaluable for career growth in performance-driven creative roles.

Operations Impact: The Graphic Designer's impact is directly tied to the success of client campaigns through the creation of high-converting ad creatives. Their work contributes to client revenue growth and brand perception. Internally, their contributions to marketing materials, presentations, and brand assets support overall company objectives and internal communication efficiency. The emphasis on "performance-driven design" means their output is measurable against key performance indicators (KPIs).

Growth Opportunities:

• Creative Leadership: Potential to grow into a Senior Graphic Designer or Art Director role, taking on more complex projects, leading creative strategy for larger accounts, or mentoring junior designers.

• Performance Marketing Specialization: Deepen expertise in performance-driven design by working closely with the Performance Marketing team, understanding campaign metrics, A/B testing, and conversion rate optimization (CRO) from a creative perspective.

• AI & Emerging Tech Expertise: Become a specialist in leveraging AI and new design tools, positioning oneself at the forefront of creative innovation within the industry.

• Cross-Functional Skill Development: Gain experience in areas like website design, UI/UX, and content strategy through internal projects, broadening the skill set and career options.

• Client Management: Develop stronger client-facing skills, moving towards roles that involve more direct client consultation and strategic creative partnership.

📝 Enhancement Note: The growth path for this role is clearly defined by the company's focus on performance, AI, and client success. Opportunities lie in specializing within performance creative, becoming an expert in new technologies, or taking on more strategic and client-facing responsibilities.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. The work is conducted from the employee's home or chosen remote workspace.

Office Location(s): While the role is remote, there's an expectation to work "as much as possible in UK hours." This suggests the company culture and client base are heavily influenced by the UK market, even though the employee can be located anywhere globally.

Workspace Context:

• Autonomy and Flexibility: Employees are expected to manage their own workspace and schedule, with the primary constraint being alignment with UK working hours for collaboration.

• Digital Collaboration Tools: The work environment is heavily reliant on digital tools such as Notion, Slack, and email for task management, communication, and project collaboration.

• Access to Technology: While not explicitly stated, it's implied that employees will have access to necessary software licenses (Figma, Adobe Suite) and potentially a stipend for equipment to ensure a productive remote setup.

• Global Team Interaction: Opportunities to collaborate with a diverse, globally distributed team, fostering a rich exchange of ideas and perspectives.

Work Schedule: A standard 40-hour work week is expected. The emphasis on working "as much as possible in UK hours" indicates a need for significant overlap with the UK time zone, likely to facilitate real-time collaboration, client calls, and team meetings.

📝 Enhancement Note: The remote-first nature of Leaf, coupled with the UK hours requirement, defines a specific type of remote work environment. It offers flexibility in location but demands discipline and proactive communication to maintain strong team cohesion and client responsiveness within a defined time zone framework.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications, with a strong emphasis on the submitted portfolio. Portfolios demonstrating relevant experience in performance ad creatives and AI tool usage will be prioritized.

• Portfolio Review & Walkthrough: Candidates will likely be asked to present their portfolio, explaining their creative thinking, design decisions, and any measurable impact their work has had. This may involve a live screen-sharing session.

• Skills Assessment/Creative Challenge: A practical exercise may be given to assess design skills, problem-solving abilities, and efficiency in using required tools (Figma, Adobe Suite, AI tools). This could involve creating a concept for a specific brief or iterating on existing creative.

• Behavioral & Values Interview: An interview focused on assessing alignment with Leaf's core values (People First, Tech-Centric, Ownership, Curiosity) and evaluating communication, collaboration, and problem-solving skills.

• Final Interview: Potentially with the Creative Director or other senior stakeholders to discuss role fit, career aspirations, and answer any final questions.

Portfolio Review Tips:

• Curate Strategically: Select pieces that directly showcase your ability to create high-converting ad creatives, demonstrate your understanding of performance marketing, and highlight your experience with AI tools.

• Tell a Story: For each project, explain the brief, your thought process, design decisions, challenges faced, and the outcomes (especially performance metrics if available).

• Showcase Versatility: Include examples of both static and video creatives, and demonstrate adaptability across different platforms and brand styles.

• Highlight AI Integration: If possible, include projects where AI tools were used to enhance the design process or final output, explaining the benefits.

• Be Prepared to Discuss: Anticipate questions about your design decisions, how you handle feedback, your approach to A/B testing creatives, and your experience working remotely.

Challenge Preparation:

• Understand the Brief: If a creative challenge is provided, thoroughly read and understand the objectives, target audience, and any constraints.

• Prioritize Efficiency: Demonstrate your ability to work efficiently using Figma and Adobe Suite, and consider how AI tools could accelerate your workflow.

• Focus on Performance: Frame your solutions with a performance-driven mindset, explaining how your design choices aim to achieve specific campaign goals.

• Practice Presentation: Rehearse explaining your solution clearly and concisely, as you would in a portfolio review.

📝 Enhancement Note: The application process heavily relies on the portfolio. Candidates should meticulously curate their submissions to align with the role's emphasis on performance, AI, and client impact. The interview will likely assess not just technical skills but also cultural fit and the ability to articulate their design process and rationale.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all aspects of design creation, prototyping, and collaboration. Proficiency is expected for creating static ads, video assets, and potentially UI elements.

• Adobe Creative Suite: Critical for asset preparation, advanced motion graphics, and video editing. This includes Photoshop, Illustrator, After Effects, and Premiere Pro.

• AI Design Tools: Familiarity and practical experience with tools like Midjourney, DALL-E, Adobe Firefly, and Runway are highly valued for concept generation, image/video production, and creative iteration.

Analytics & Reporting:

• Meta Ads Manager: Used for reviewing performance data of ad creatives and understanding what drives conversions.

• Google Analytics (or similar): While not explicitly a design tool, understanding how to interpret website performance data can inform creative strategy and design decisions for web assets.

• Internal Reporting Tools: Likely proprietary dashboards or systems used by Leaf to track client campaign performance and creative effectiveness.

CRM & Automation:

• Notion: The primary tool for task management, project tracking, documentation (e.g., Client Cards), and team knowledge sharing.

• Slack: The main platform for real-time communication, team discussions, and quick queries.

Integration & Workflow:

• Project Management Workflows: Experience working within defined project workflows and managing tasks through collaboration tools.

• Time Tracking Software: Likely used to monitor time spent on client projects for billing and efficiency analysis.

📝 Enhancement Note: The technology stack is heavily weighted towards design creation and collaboration tools, with a strong emphasis on Figma and the Adobe Suite. The inclusion of AI design tools and performance analytics platforms highlights Leaf's commitment to modern, data-informed creative practices.

👥 Team Culture & Values

Operations Values:

• People First: A commitment to understanding and supporting colleagues and clients, fostering a collaborative and empathetic remote environment. This translates to clear, considerate communication and reliable delivery to avoid impacting others' work.

• Tech-Centric: Embracing technology and automation to drive efficiency and improve output quality. This means actively using and exploring new tools, including AI, and leveraging data for informed decision-making.

• Ownership & Accountability (Heroic): Taking full responsibility for one's work and its outcomes. This includes being proactive, providing constructive feedback, and striving for continuous improvement in creative performance.

• Invent. Simplify. Be Curious: A culture of innovation, continuous learning, and process improvement. This encourages experimentation, exploring new trends and techniques, and suggesting enhancements to workflows, tools, and team performance.

Collaboration Style:

• Proactive Communication: Maintaining clear, concise, and timely communication via Slack and email with internal teams and clients.

• Cross-Functional Integration: Working closely with Performance Marketing and other internal departments to ensure creative aligns with overall business and campaign objectives.

• Feedback-Oriented: Openness to receiving and giving constructive feedback within the creative team and with stakeholders to refine designs and processes.

• Knowledge Sharing: A culture that encourages sharing insights, learnings (especially from creative testing and AI exploration), and best practices across the team.

📝 Enhancement Note: The company's values are deeply embedded in its operational approach. They emphasize a balance between human-centric collaboration and technological advancement, driving both individual accountability and collective innovation. This structure is designed to foster a highly engaged and productive remote team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Performance Metrics: The primary challenge will be to consistently produce visually appealing and innovative creatives that also meet strict performance targets and conversion goals. This requires a nuanced understanding of both art and science in advertising.

• Rapidly Evolving AI Landscape: Keeping pace with the fast advancements in AI design tools and effectively integrating them into existing workflows without compromising quality or originality will be an ongoing challenge.

• Remote Collaboration Dynamics: Maintaining strong team cohesion, clear communication, and efficient project management across different time zones and without in-person interaction requires discipline and proactive effort.

• Client Management & Feedback: Effectively managing client expectations, presenting creative rationale, and navigating feedback cycles to achieve client satisfaction while adhering to brand guidelines and performance objectives.

Learning & Development Opportunities:

• Mastery of AI Design Tools: Deepen expertise in utilizing AI for creative ideation, asset generation (images, video), and rapid prototyping, becoming a go-to expert within the team.

• Performance Creative Specialization: Develop advanced skills in understanding and optimizing creatives for specific digital ad platforms (e.g., Meta Ads, Google Ads), focusing on conversion rate optimization (CRO) and A/B testing strategies.

• Client Strategy & Presentation Skills: Enhance abilities in client consultation, strategic creative planning, and persuasive presentation of creative concepts and results.

• Cross-Functional Exposure: Gain insights into performance marketing strategies, web design principles, and broader marketing operations through collaboration on internal projects.

• Process Improvement Contribution: Actively participate in suggesting and implementing improvements to creative workflows, tool utilization, and team processes, leading to greater efficiency and impact.

📝 Enhancement Note: The challenges are directly linked to the dynamic nature of digital advertising and AI technology. The growth opportunities are designed to equip the designer to overcome these challenges by fostering specialization in high-demand areas like AI-driven creative and performance marketing.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a campaign brief into high-converting ad creatives. How do you balance creativity with performance goals?" (Prepare with a specific case study demonstrating your methodology and results.)

• "How have you used AI-powered design tools in your workflow? Provide an example of how AI enhanced your creative process or outcome." (Be ready to discuss specific tools and tangible benefits.)

Company & Culture Questions:

• "How do you embody our value of 'Invent. Simplify. Be Curious.' in your work?" (Relate this to your exploration of new tools, process improvements, or innovative design approaches.)

• "What does 'People First' mean to you in a remote work environment, and how do you ensure effective collaboration?" (Highlight your communication style and approach to teamwork.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio logically, focusing on projects that best demonstrate your skills in performance creative and AI. Start with your strongest, most relevant work.

• Narrative is Key: For each piece, clearly articulate the objective, your role, your creative process, the tools used (especially AI), the challenges, and the results or impact. Quantify results whenever possible.

• Demonstrate AI Integration: Be prepared to show examples where AI was used, explaining the specific benefits it brought to the project (e.g., speed, concept variety, asset enhancement).

• Showcase Adaptability: Highlight your ability to work with different brands, styles, and formats (static, video).

• Engage and Converse: Treat the portfolio review as a conversation. Be ready to answer follow-up questions about your design choices, problem-solving approaches, and how you handle constructive criticism.

📝 Enhancement Note: Interview preparation should focus on demonstrating a data-informed, AI-savvy approach to performance creative. Candidates need to articulate their process, showcase tangible results, and align their work ethic with Leaf's core values. A well-prepared portfolio walkthrough is critical.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Leaf's BambooHR careers page.

• Curate Your Portfolio: Meticulously select and organize your best work, prioritizing examples of high-performing ad creatives, video assets, and any projects where AI tools were utilized. Ensure your portfolio clearly demonstrates your proficiency in Figma and the Adobe Suite.

• Tailor Your Resume: Highlight experience relevant to performance marketing, digital advertising, and AI-assisted design. Use keywords from the job description, such as "Figma," "Adobe Suite," "AI Design Tools," "Performance-Driven Design," and "Client Presentation." Quantify your achievements whenever possible.

• Prepare Your Portfolio Walkthrough: Practice presenting your portfolio, focusing on explaining your creative process, design decisions, and the impact of your work. Be ready to discuss how you would leverage AI tools to enhance efficiency and creativity.

• Research Leaf: Understand the company's mission, values, and industry. Familiarize yourself with their client base and the types of campaigns they likely run, focusing on how your creative skills can contribute to their success and align with their tech-centric culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.