Product Strategy Manager, Installed Sound

📍 Job Overview

Job Title: Product Strategy Manager, Installed Sound

Company: Keenfinity

Location: Burnsville, Minnesota, United States

Job Type: Full-time

Category: Product Strategy & Operations

Date Posted: April 15, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive the commercial success and strategic direction of the Installed Sound product portfolio, with a focus on Electro-Voice and Dynacord brands.

• Optimize current portfolio performance through in-depth market analysis, pricing strategies, and inventory health assessments to achieve sales growth and margin enhancement.

• Define and execute clear go-to-market (GTM) strategies and ensure seamless commercial execution from product development to market launch.

• Act as a key liaison between Product Management, Sales Leadership, and Supply Chain/Operations, fostering cross-functional alignment.

📝 Enhancement Note: This role sits at the intersection of product strategy, commercial operations, and sales enablement within the audio industry. The focus is on driving revenue velocity and optimizing the product lifecycle, making it a critical function for ensuring business objectives are met through strategic market execution.

📈 Primary Responsibilities

• Strategic Portfolio Management & Analysis:

  • Analyze product portfolio performance, pricing structures, and inventory levels to identify opportunities for sales growth and margin optimization.
  • Influence regional leadership to implement targeted actions based on market and performance insights.
  • Collaborate with Product Management to align product roadmaps, lifecycle planning, and inventory health with evolving market demand and customer needs.
  • Lead cross-functional initiatives to strategically minimize excess and obsolete product exposure while accelerating revenue cycles.

• Go-to-Market (GTM) & Commercial Readiness:

  • Own the end-to-end commercialization process for new product launches, ensuring a smooth transition from Product Management to regional sales teams.
  • Define, implement, and manage a robust product handoff framework to clarify ownership and guide products from concept to successful market launch.
  • Facilitate and lead go-to-market readiness reviews with Regional Sales Directors to confirm launch preparedness and gain commercial alignment across all territories.

• Sales Enablement & Thought Leadership:

  • Develop and maintain high-impact sales enablement content, including pitch decks, ROI models, competitive analysis battlecards, and actionable playbooks.

  • Design and deliver targeted training programs and workshops to enhance global product knowledge, technical understanding, and sales effectiveness.

  • Serve as the primary internal subject matter expert (SME) for the Installed Sound portfolio, translating complex technical capabilities into compelling customer use cases.

  • Craft value-based selling narratives and stories tailored to regional market priorities and buyer personas.

  • Facilitate best-practice sharing across all regions and provide strategic support for key account planning initiatives.

📝 Enhancement Note: The responsibilities clearly indicate a need for strong analytical skills, strategic thinking, and cross-functional leadership. Emphasis on "revenue velocity," "margin optimization," and "commercial execution" points to a role deeply embedded in driving tangible business outcomes.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Business Administration or Marketing required.

Experience:

• 2-5 years of experience in a similar function, such as Product Marketing, Market Development, Product Management, or Sales within a B2B environment.

• Demonstrated experience in collaborative, cross-functional leadership.

Required Skills:

• Product Strategy: Ability to define and execute long-term product vision and strategy.

• Portfolio Management: Expertise in analyzing, optimizing, and managing a product portfolio for commercial success.

• Go-to-Market (GTM) Strategy: Proven ability to develop and implement effective launch plans.

• Sales Enablement: Skill in creating compelling sales tools and training materials.

• Market Analysis: Proficiency in analyzing market trends, competitive landscapes, and customer demand.

• Cross-functional Leadership: Ability to influence and collaborate effectively with diverse teams (Product, Sales, Operations, Supply Chain).

• Financial Acumen: Understanding of pricing strategies, margin optimization, and ROI modeling.

• Communication Skills: Exceptional ability to translate technical features into value-based narratives and lead impactful presentations.

Preferred Skills:

• Audio Industry Expertise: Deep understanding of the professional audio market, particularly installed sound systems.

• B2B Sales Environment Acumen: Experience navigating complex B2B sales cycles.

• Product Lifecycle Management: Familiarity with managing products from inception through end-of-life.

• Supply Chain & Operations Collaboration: Experience working closely with operations and supply chain teams to manage inventory and drive efficiency.

📝 Enhancement Note: The experience level suggests this role is ideal for an individual looking to grow from an individual contributor role into a more strategic, leadership-influencing position. The emphasis on B2B and audio industry experience is critical for success.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase successful product launches or portfolio optimization initiatives, detailing the strategy, execution, and measurable outcomes (e.g., revenue growth, margin improvement, enhanced sales velocity).

• GTM Framework Examples: Provide examples of go-to-market frameworks or product handoff processes developed or improved, demonstrating a structured approach to commercialization.

• Sales Enablement Content: Present samples of sales enablement materials created, such as pitch decks, competitive battlecards, ROI calculators, or playbooks, highlighting their impact on sales effectiveness.

• Data Analysis & Reporting: Include examples of market analysis, portfolio performance reports, or inventory health assessments that led to strategic recommendations or actions.

Process Documentation:

• Workflow Design: Demonstrate an understanding of designing and documenting workflows for product commercialization, sales enablement, and cross-functional collaboration.

• Cross-functional Handoffs: Illustrate processes for managing transitions between Product Management, Sales, and Operations to ensure seamless execution.

• Performance Measurement: Show ability to define key performance indicators (KPIs) for product strategy and GTM success, and how to track and report on them.

📝 Enhancement Note: A strong portfolio for this role should highlight strategic thinking, data-driven decision-making, and the ability to translate complex product information into actionable commercial strategies that drive revenue.

💵 Compensation & Benefits

Salary Range: $115,000 - $130,000 USD per year

Benefits:

• Comprehensive health, dental, and vision insurance.

• Retirement savings plan (e.g., 401k) with company match.

• Paid time off (PTO), holidays, and sick leave.

• Opportunities for professional development and training.

Working Hours:

• Standard full-time hours, likely around 40 hours per week.

• Flexibility may be expected to accommodate cross-functional meetings and critical launch phases.

📝 Enhancement Note: The salary range is competitive for a Product Strategy Manager with 2-5 years of experience in the Minnesota market, especially within a specialized industry like professional audio. Benefits are standard for a full-time role of this nature.

🎯 Team & Company Context

🏢 Company Culture

Industry: Professional Audio and Communication Solutions (Electro-Voice, Dynacord, RTS, Telex brands).

Company Size: Over 4,200 employees worldwide, indicating a robust, established organization with global reach.

Founded: Part of KEENFINITY, a global provider of security and communication solutions. The specific founding date of the Audio Business Division isn't specified, but the parent company's global presence suggests a history of innovation and growth.

Team Structure:

• This role operates within the Audio Business Division, headquartered in Burnsville, Minnesota.

• It serves as a nexus between Product Management, Sales Leadership, and Supply Chain/Operations, implying a highly collaborative and cross-functional reporting structure.

Methodology:

• Data-Driven Decision Making: The role emphasizes analyzing product performance, pricing, and inventory to drive strategic actions.

• Customer-Centric Approach: Focus on aligning product roadmaps with market demand and translating technical capabilities into compelling customer use cases.

• Collaborative Execution: Strong emphasis on cross-functional leadership and alignment to ensure successful product launches and commercialization.

• Continuous Improvement: Driving initiatives to optimize revenue velocity and minimize product obsolescence.

Company Website: keenfinity-group.com

📝 Enhancement Note: Keenfinity positions itself as a global leader focused on innovation, security, and communication. Their values of trust, appreciation, and accountability, combined with a passion for technology and a customer-focused approach, suggest an environment that rewards strategic thinking and collaborative execution.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Product Strategy Manager, acting as a key operational driver for commercial success. It requires a blend of analytical, strategic, and commercial skills, bridging product development with market execution.

Reporting Structure: Likely reports to a Director or VP of Product Management, Product Marketing, or Commercial Operations within the Audio Business Division. The role will work closely with and influence peers in Sales and Operations.

Operations Impact: Directly impacts revenue generation, market share, and profitability by optimizing the product portfolio, ensuring successful product launches, and enhancing sales effectiveness. Drives efficiency in inventory management and accelerates revenue velocity.

Growth Opportunities:

• Leadership Progression: Potential to move into senior Product Strategy, Product Management, or Commercial Operations leadership roles.

• Specialization: Opportunity to deepen expertise within the professional audio industry or expand into broader GTM leadership.

• Global Exposure: The role involves potential travel to North America and EMEA, offering broader international business experience.

• Strategic Influence: Gaining experience in influencing senior leadership and shaping product and commercial strategies for a global brand.

📝 Enhancement Note: This role offers a clear path for career advancement within product strategy and commercial operations, particularly within the specialized and dynamic professional audio industry. The focus on driving tangible business results makes it an attractive position for ambitious professionals.

🌐 Work Environment

Office Type: The role is based at the Audio Business Division headquarters in Burnsville, Minnesota, indicating an on-site or hybrid work environment.

Office Location(s): 12000 Portland Avenue, Burnsville, MN 55337, USA.

Workspace Context:

• Collaborative Hub: The Burnsville headquarters likely serves as a central point for product development, sales, and operations teams, fostering a collaborative atmosphere for strategic initiatives.

• Technology-Enabled: Access to relevant business intelligence tools, CRM systems, and communication platforms will be essential for data analysis and cross-functional coordination.

• Industry Focus: A dedicated environment focused on the professional audio and communication solutions sector.

Work Schedule:

• Standard full-time schedule is expected, likely Monday to Friday.

• Some flexibility may be required to accommodate international calls with teams in different time zones (EMEA) or to manage critical product launch timelines.

📝 Enhancement Note: The on-site nature of this role in Burnsville, Minnesota, suggests a preference for in-person collaboration and direct engagement with key stakeholders within the Audio Business Division.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and application for alignment with experience and qualifications.

• Hiring Manager Interview: Discussion focused on experience in product strategy, market analysis, and GTM execution.

• Cross-Functional Interviews: Meetings with key stakeholders from Product Management, Sales Leadership, and potentially Supply Chain/Operations to assess collaboration and influence skills.

• Case Study/Presentation: Candidates may be asked to present a portfolio piece or work through a hypothetical product strategy or GTM scenario.

• Final Interview: Discussion with senior leadership to assess strategic fit and long-term potential.

Portfolio Review Tips:

• Quantify Achievements: For each portfolio item, clearly articulate the problem, your solution, and the measurable impact (e.g., "Increased sales by X%," "Reduced inventory costs by Y%," "Accelerated launch timeline by Z weeks").

• Showcase Strategic Thinking: Highlight the "why" behind your decisions, demonstrating your understanding of market dynamics, competitive factors, and business objectives.

• Demonstrate Cross-Functional Collaboration: Use examples that show how you effectively partnered with different teams to achieve results.

• Tailor to the Role: Emphasize experience relevant to product strategy, portfolio management, GTM, and sales enablement within a B2B or technology context.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to understand.

Challenge Preparation:

• GTM Scenario: Be prepared to outline a GTM strategy for a new audio product, considering target audience, channels, messaging, and launch readiness.

• Portfolio Optimization: Expect questions on how you would analyze and optimize a given product portfolio for revenue growth and margin improvement.

• Sales Enablement Strategy: Prepare to discuss how you would develop effective sales tools and training for a complex technical product.

📝 Enhancement Note: The interview process will likely assess both strategic thinking and operational execution capabilities. A well-prepared portfolio that quantifies impact and demonstrates cross-functional collaboration will be crucial.

🛠 Tools & Technology Stack

Primary Tools (Likely):

• CRM: Salesforce, Microsoft Dynamics 365 (for sales data analysis, pipeline tracking, and customer insights).

• Product Lifecycle Management (PLM) Software: Tools for managing product data, roadmaps, and version control.

• Business Intelligence (BI) Tools: Tableau, Power BI, QlikView (for data analysis, reporting, and dashboard creation).

• Project Management Software: Jira, Asana, Trello (for managing GTM initiatives, cross-functional projects, and task tracking).

Analytics & Reporting:

• Spreadsheet Software: Microsoft Excel, Google Sheets (for detailed data manipulation, forecasting, and analysis).

• ERP Systems: SAP, Oracle (for inventory levels, supply chain data, and financial performance insights).

CRM & Automation:

• Marketing Automation Platforms: HubSpot, Marketo (potentially for understanding lead flow and customer engagement metrics).

• Collaboration Tools: Microsoft Teams, Slack (for daily communication and cross-functional team interaction).

📝 Enhancement Note: Proficiency in CRM systems and BI tools is essential for analyzing portfolio performance and driving data-informed strategies. Experience with PLM and ERP systems would be highly beneficial for understanding product lifecycle and supply chain dynamics.

👥 Team Culture & Values

Operations Values:

• Customer Focus: Deep understanding of customer needs and market dynamics to drive product strategy.

• Collaboration: Strong emphasis on working effectively across Product, Sales, and Operations teams to achieve shared goals.

• Accountability: Taking ownership of product portfolio performance and GTM execution.

• Innovation: Commitment to developing and launching innovative solutions that shape the future of sound.

• Data-Driven: Utilizing data and analytics to inform strategic decisions and measure success.

Collaboration Style:

• Nexus Role: Acts as a central point of contact and facilitator between technical product teams and commercial sales teams.

• Influence & Persuasion: Works through influence rather than direct authority to drive strategic initiatives across departments.

• Proactive Communication: Regularly engages with stakeholders to ensure alignment, share insights, and solicit feedback.

• Best Practice Sharing: Encourages sharing of successful strategies and learnings across different regions and teams.

📝 Enhancement Note: The company culture emphasizes teamwork, customer focus, and a passion for technology. This role requires someone who can thrive in a collaborative environment and effectively bridge different functional areas.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Product Roadmap and Market Demand: Ensuring the product strategy aligns with both long-term product vision and immediate market opportunities and inventory realities.

• Cross-Functional Alignment: Gaining buy-in and coordinating efforts across diverse teams with potentially competing priorities.

• Global Market Nuances: Adapting GTM strategies and sales enablement materials to effectively serve distinct regional market needs and buyer personas.

• Driving Revenue Velocity: Implementing strategies to accelerate sales cycles and optimize inventory to maximize financial returns.

Learning & Development Opportunities:

• Deep Dive into Professional Audio: Gaining extensive knowledge of the installed sound market, technologies, and competitive landscape.

• Strategic Frameworks: Developing advanced skills in product portfolio management, GTM strategy, and commercial operations.

• Leadership Development: Enhancing skills in cross-functional leadership, stakeholder management, and executive communication.

• Industry Events: Potential to attend industry trade shows and conferences for networking and market intelligence.

📝 Enhancement Note: This role presents a significant opportunity to develop expertise in product strategy and commercial execution within a specialized and technically sophisticated industry. Overcoming the challenges will foster strong leadership and strategic thinking skills.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you optimized a product portfolio for commercial success. What metrics did you use, and what was the outcome?" (Focus on metrics, analysis, and impact).

• "How would you develop a go-to-market strategy for a new installed sound product targeting the education sector?" (Assess GTM framework, target audience, channels, and messaging).

• "Explain your process for creating effective sales enablement materials. What makes a sales tool 'best-in-class'?" (Highlight understanding of sales needs and content creation).

Company & Culture Questions:

• "What interests you about Keenfinity and the Electro-Voice/Dynacord brands?" (Research company history, values, and product lines).

• "How do you approach collaboration with Product Management and Sales teams?" (Demonstrate understanding of cross-functional dynamics and your role as a liaison).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio item (case study, GTM plan, sales tool), clearly outline the challenge, your approach, the actions taken, and the quantifiable results.

• Quantify Impact: Use specific numbers and data to demonstrate the success of your initiatives (e.g., revenue growth, margin improvement, efficiency gains).

• Highlight Strategic Thinking: Explain the "why" behind your decisions, demonstrating your understanding of the market, customer, and business objectives.

• Focus on Collaboration: Showcase examples of how you worked effectively with other teams to achieve outcomes.

• Be Prepared for Q&A: Anticipate questions about your decision-making process, challenges encountered, and alternative approaches.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, analytical capabilities, and a strong understanding of commercial execution within a B2B product environment. Quantifying achievements in the portfolio is paramount.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on jobs.smartrecruiters.com.

• Tailor Your Resume: Customize your resume to highlight experience in product strategy, portfolio management, GTM execution, sales enablement, and cross-functional leadership, using keywords from the job description (e.g., "revenue velocity," "margin optimization," "commercial readiness," "installed sound").

• Curate Your Portfolio: Select 2-3 impactful projects that best showcase your skills in strategic analysis, GTM planning, and sales enablement. Ensure each project clearly articulates the problem, your solution, and quantifiable results.

• Prepare Your Narrative: Practice articulating your experience and portfolio highlights concisely and compellingly, focusing on your contributions and the impact of your work. Be ready to discuss how your skills align with Keenfinity's goals in the Installed Sound division.

• Research Keenfinity: Understand their brands (Electro-Voice, Dynacord, RTS, Telex), their market position in professional audio, and their stated company values. This will help tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---