Product Designer - UX Strategist (Senior/Lead)

📍 Job Overview

Job Title: Product Designer - UX Strategist (Senior/Lead)

Company: GoTymeX

Location: Shanghai, Shanghai, China

Job Type: FULL_TIME

Category: Product Design / UX Strategy

Date Posted: 2026-08-26

Experience Level: Senior/Lead (5-10 years)

Remote Status: Hybrid (with relocation options)

🚀 Role Summary

• Drive UX strategy and design for scalable, user-friendly features within a multinational fintech product.

• Collaborate with a high-performance, multinational design team of 30 professionals, including UX/UI designers, researchers, and writers.

• Contribute to award-winning products by applying a data-driven approach and an obsession with quality design.

• Focus on critical thinking, systematic mindset, and a holistic view of user journeys and product ecosystems.

📝 Enhancement Note: The role is explicitly for a Product Designer with a strong emphasis on UX Strategy and a Senior/Lead level, implying significant autonomy and influence over design direction and process. The fintech industry context and multinational team structure are key differentiators.

📈 Primary Responsibilities

• Develop and implement comprehensive UX strategies that align with business objectives and user needs for fintech products.

• Design intuitive, scalable, and aesthetically balanced user interfaces and experiences for mobile platforms (Android and iOS).

• Lead the creation of user journeys, flow charts, wireframes, and interactive prototypes from concept to final execution.

• Conduct critical analysis of existing product designs and user flows, identifying areas for optimization and innovation.

• Champion best-practice UX design techniques and advocate for user-centric design principles within cross-functional teams.

• Collaborate effectively with UI designers, UX researchers, UX writers, and other stakeholders to ensure a cohesive product vision.

• Integrate AI considerations into the design process, exploring how AI can enhance user experiences and operational efficiency.

• Present and defend design decisions to stakeholders, articulating a strong vision while remaining open to constructive feedback and adaptation.

• Contribute to the continuous improvement of design processes, tools, and methodologies within the team.

• Ensure design quality meets high standards, contributing to the company's reputation for award-winning products.

📝 Enhancement Note: Responsibilities are framed to reflect a senior/lead capacity, emphasizing strategic input, leadership in design execution, and cross-functional influence within a complex product environment. The explicit mention of AI advocacy and a "just do it" attitude points to a proactive and innovative approach expected from the candidate.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, HCI, Computer Science, or a related field is typically expected for senior/lead roles. Equivalent practical experience will also be considered.

Experience: Minimum of 5+ years of professional experience in digital User Experience (UX) and User Interface (UI) design, with a primary focus on mobile applications (Android and iOS).

Required Skills:

• Proven expertise in UX strategy development and execution within a digital product environment.

• Extensive experience in user journey mapping, flow charting, wireframing, and prototyping.

• Strong portfolio showcasing beautiful, detail-oriented designs and successful delivery of market-ready products from concept to completion.

• Deep understanding of best-practice UX design techniques for mobile platforms (Android, iOS).

• Excellent English communication skills, with the ability to effectively communicate with diverse stakeholders across multiple countries.

• Critical thinking and a systematic mindset, with a focus on the broader product ecosystem rather than isolated pages.

• A strong design vision with the ability to articulate and defend design choices, while also demonstrating adaptability.

• Familiarity with AI concepts and their potential impact on user experience and design processes.

• A proactive, "just do it" attitude, demonstrating initiative and a problem-solving approach. Preferred Skills:

• Prior experience in the fintech industry, understanding its unique design challenges and regulatory landscape.

• Knowledge of UI design principles and aesthetic balance to complement UX strategy.

• Experience working within an Agile development environment.

• Familiarity with design systems and their implementation.

• Understanding of UX research methodologies and how to leverage research insights.

📝 Enhancement Note: The experience requirement is clearly stated as 5+ years. The "Senior/Lead" designation implies that candidates with 7-10 years of experience will be highly competitive. The preference for fintech experience is a significant advantage, and the AI advocacy is highlighted as a critical part of the role's forward-thinking approach.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory for consideration.

• Showcase a range of projects, with a strong emphasis on mobile (Android/iOS) applications.

• Detail the end-to-end design process for at least 2-3 successful products launched to market.

• Include examples of user journeys, flow charts, wireframes, and interactive prototypes.

• Highlight the strategic thinking behind design decisions and how they addressed user needs and business goals.

• Demonstrate attention to detail and a high standard of aesthetic execution. Process Documentation:

• Portfolios should implicitly or explicitly demonstrate an understanding of structured design processes.

• Examples of how user research informed design decisions.

• Documentation of iterative design and testing phases.

• Evidence of collaboration with development and product teams throughout the design lifecycle.

• Showcase of how design solutions were scaled for different platforms or features.

📝 Enhancement Note: The requirement for a portfolio is non-negotiable and explicitly stated as "Only applications accompanied by a shared portfolio will be considered." The emphasis is on "beautiful, detail-oriented designs (not conceptual)" and "delivery of successful products to the market," indicating a need for tangible, real-world impact.

💵 Compensation & Benefits

Salary Range: Given the Senior/Lead experience level (5-10 years), the location (Shanghai, China), and the fintech industry, a competitive salary is expected. Based on industry benchmarks for Senior Product Designers/UX Strategists in major tech hubs in Asia, the annual salary range in Shanghai could be estimated between ¥350,000 - ¥650,000 CNY. This range accounts for the required experience, the hybrid work model, and the multinational company context.

Benefits:

• Competitive salary package.

• 13th-month salary.

• Performance-based bonus.

• Equity participation in GoTyme Group.

• Career progress advantages and growth opportunities.

• Work with a talented, high-performance multinational design team.

• International working environment and agile culture.

• Hybrid working model (part in-office, part remote).

• Overseas travel opportunities for training and work purposes.

• Paid learning opportunities: seminars, conferences, and courses.

• Four weeks per year remote work from any country abroad (performance-based).

• Company-provided laptop with necessary software.

• Insurance coverage as per Vietnamese labor law.

• Premium healthcare for employee and family.

• Company-covered meals.

• Motorbike parking allowance (if needed).

• Strong ethics and opportunities for self-improvement.

• Competitive relocation package for candidates willing to relocate to Ho Chi Minh City.

Working Hours: Standard full-time working hours are assumed to be around 40 hours per week. The hybrid model offers flexibility, allowing for a blend of in-office and remote work.

📝 Enhancement Note: A specific salary range has been estimated based on the Senior/Lead designation, location, and industry. The methodology considers typical compensation for comparable roles in Shanghai's tech sector. All provided benefits are directly extracted from the job description, highlighting the comprehensive package.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology & Financial Services (Fintech). GoTymeX is the technology and operations division of TymeGroup, a global fintech group. This industry context implies a fast-paced, innovative environment focused on digital solutions and customer experience within financial services.

Company Size: GoTymeX is part of TymeGroup, which operates globally. The Design Team alone comprises 30 professionals. This indicates a significant, well-established organization with a dedicated focus on design excellence and technological development.

Founded: TymeGroup's history and founding date are not explicitly provided, but its focus on digital banking and expansion across Asia-Pacific suggests a modern, growth-oriented company.

Team Structure:

• The Design Team is a substantial group of 30 professionals with diverse specializations (UX designers, UI designers, Design System specialists, Motion designers, Brand designers, UX Researchers, UX Writers, and UX Strategists).

• This suggests a collaborative, multi-disciplinary approach to design.

• The role is part of this team, implying regular interaction and knowledge sharing.

• The multinational nature of the team means diverse perspectives and communication across different cultural and geographical backgrounds. Methodology:

• The Design Team emphasizes collaborative work through meetings and critiques.

• Decisions are data-driven, ensuring that design choices are informed by user behavior and business metrics.

• A commitment to quality design is paramount, evidenced by their award-winning products.

• The team embraces an agile culture, facilitating adaptability and rapid iteration.

Company Website: https://tyme.com/ (derived from domain_derived)

📝 Enhancement Note: The company culture is described as collaborative, data-driven, and quality-obsessed, with a strong international and agile flavor. The size of the design team is a key indicator of the investment in design and the potential for specialization and growth within the department.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior/Lead Product Designer role, indicating a high level of expertise and responsibility. Candidates are expected to not only execute design tasks but also to contribute strategically to UX direction, mentor junior designers, and influence product decisions. The role demands a deep understanding of UX strategy and the ability to manage complex design challenges.

Reporting Structure: The candidate will be part of the Design Team, which consists of 30 professionals. The specific reporting line (e.g., to a Head of Design, Design Director, or Lead UX Strategist) is not detailed, but it's clear they will be working within a structured design department with opportunities for collaboration and mentorship.

Operations Impact: As a Senior/Lead UX Strategist, the impact will be significant, directly influencing the usability, scalability, and overall success of GoTymeX's fintech products. This includes driving user adoption, enhancing customer satisfaction, and contributing to revenue growth through well-designed, intuitive user experiences. The role's focus on strategy means influencing the product roadmap and ensuring design initiatives align with long-term business goals.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in UX strategy, mobile design (iOS/Android), and potentially explore AI's role in design.

• Leadership Development: Potential to mentor junior designers, lead design initiatives, and take on more strategic product ownership.

• Career Progression: Advancement to Lead UX Strategist, Design Manager, or other senior roles within the global TymeGroup design organization.

• International Exposure: Possibility of overseas travel for training, conferences, and work, and the unique opportunity to work remotely from any country for up to four weeks annually based on performance.

📝 Enhancement Note: The growth potential is strong, emphasizing both technical skill development and leadership opportunities within a global fintech organization. The international aspect and remote work options are significant career advantages.

🌐 Work Environment

Office Type: The job description mentions a "hybrid working model, part in the office, part remote from everywhere." This suggests a modern, flexible work environment that balances in-person collaboration with remote autonomy. The company also provides a relocation package to Ho Chi Minh City, indicating that the primary office hub for this role is likely there, despite the job listing's Shanghai location.

Office Location(s): While the job listing specifies Shanghai, China, the description explicitly states the position is based in Ho Chi Minh City, Vietnam, with relocation assistance provided. This suggests Ho Chi Minh City is the primary operational base for this role and the design team.

Workspace Context:

• Collaborative Environment: The design team fosters collaboration through meetings and critiques, suggesting an open and interactive workspace.

• Tools & Technology: The company provides a laptop with necessary software, indicating access to up-to-date design tools.

• Team Interaction: Working within a large, multinational design team of 30 professionals offers ample opportunities for peer learning, mentorship, and cross-pollination of ideas.

Work Schedule: A hybrid work schedule is offered, combining office-based work with remote flexibility. This allows for a balance between structured team collaboration and personal work preferences, which is beneficial for deep work sessions common in design and strategy roles.

📝 Enhancement Note: There's a clear discrepancy between the listed location (Shanghai) and the described primary work location (Ho Chi Minh City). The enhancement note clarifies this by stating Ho Chi Minh City as the likely base, with Shanghai potentially being a regional office or an administrative detail. The hybrid model is a key feature.

📄 Application & Portfolio Review Process

Interview Process: While not explicitly detailed, a typical senior/lead design role interview process might include:

• Initial Screening: Review of resume and mandatory portfolio.

• Portfolio Review & Discussion: A deep dive into the candidate's portfolio with the hiring manager or senior design team members, focusing on strategic thinking, problem-solving, and execution.

• Design Challenge/Case Study: A practical exercise to assess design skills, critical thinking, and approach to a specific problem. This might be a take-home assignment or a live session.

• Cross-functional Interviews: Meetings with product managers, engineers, or other stakeholders to assess collaboration skills and understanding of development processes.

• Cultural Fit Interview: Discussion to ensure alignment with the company's values, agile culture, and collaborative environment.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your UX strategy skills, problem-solving abilities, and impact on product success. Prioritize mobile fintech projects if available.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (research, ideation, design, testing), the key decisions made, and the measurable outcomes.

• Highlight Strategy: Emphasize the "why" behind your design choices. How did your strategic thinking lead to the final solution?

• Detail Execution: Showcase your attention to detail in wireframes, prototypes, and final UI. Demonstrate an understanding of design systems and scalability.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, improved user satisfaction scores, reduced task completion times).

• AI Integration: If you have projects where AI was considered or integrated, highlight this.

Challenge Preparation:

• Understand the Context: If given a design challenge, thoroughly understand the problem statement, target users, and business goals.

• Demonstrate Process: Clearly outline your approach, even if time is limited. Show your critical thinking and how you'd gather more information if needed.

• Focus on Strategy: Explain the strategic rationale behind your proposed solutions.

• Consider Scalability & AI: Think about how your solution can scale and how AI might enhance it.

• Present Clearly: Structure your presentation logically and communicate your ideas concisely.

📝 Enhancement Note: The emphasis on a strong portfolio is paramount. The advice focuses on demonstrating strategic thinking, tangible results, and a comprehensive understanding of the design process, especially relevant for a Senior/Lead role.

🛠 Tools & Technology Stack

Primary Tools: While not explicitly listed, a Senior/Lead Product Designer/UX Strategist in a fintech company would typically be proficient in:

• Design & Prototyping Software: Figma, Sketch, Adobe XD, InVision, Axure RP.

• Wireframing & Flowchart Tools: Lucidchart, Miro, Whimsical, or integrated features within design tools.

• Collaboration Tools: Slack, Microsoft Teams, Jira, Confluence.

Analytics & Reporting:

• Product Analytics Platforms: Google Analytics, Mixpanel, Amplitude, Pendo.

• Data Visualization Tools: Tableau, Power BI, Looker (for understanding user data and informing design).

CRM & Automation:

• CRM Systems: Salesforce, HubSpot (understanding how design impacts CRM data and user journeys).

• User Feedback Platforms: SurveyMonkey, Typeform, UserTesting.com.

📝 Enhancement Note: Specific tools are not mentioned, but the "Primary Tools" section infers standard industry-standard software for a role of this caliber. The focus is on tools that facilitate collaboration, design execution, and data-informed decision-making, crucial for a UX Strategist.

👥 Team Culture & Values

Operations Values:

• Quality Design: A core value, evidenced by the pursuit of award-winning products and attention to detail.

• Data-Driven Decisions: Emphasis on using data to inform design choices and measure impact.

• Collaboration & Critique: Openness to sharing work, receiving feedback, and working collectively towards solutions.

• Agile & Adaptable: Embracing an agile culture means being responsive to change, iterating quickly, and being flexible.

• User-Centricity: A fundamental principle, ensuring that user needs are at the forefront of all design efforts.

• Innovation & AI Advocacy: Encouraging forward-thinking approaches, including exploring the potential of AI in design.

Collaboration Style:

• Cross-functional Integration: The team works closely with UX Researchers, UI Designers, UX Writers, and likely product managers and engineers.

• Feedback Loops: Regular meetings and critiques are used to foster a culture of constructive feedback.

• Knowledge Sharing: Working in a large, diverse team likely promotes the sharing of best practices, tools, and insights.

• Shared Ownership: A collective responsibility for the quality and success of the product design.

📝 Enhancement Note: The team culture is characterized by a strong emphasis on quality, data, collaboration, and adaptability, all within an international and agile framework. The mention of AI advocacy highlights a forward-looking approach.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Strategy and Execution: Effectively translating high-level UX strategy into detailed, actionable design deliverables for a complex product.

• Cross-Cultural Collaboration: Navigating communication and design consensus within a diverse, multinational team.

• Fintech Complexity: Designing for the specific needs, regulations, and user expectations within the fintech industry.

• Rapid Iteration: Adapting to fast-paced development cycles and evolving market demands in the fintech space.

• Integrating AI: Effectively incorporating AI into the design process and advocating for its strategic use.

Learning & Development Opportunities:

• Advanced UX Strategy: Deepen expertise in strategic design frameworks, user research synthesis, and product visioning.

• Fintech Specialization: Gain in-depth knowledge of financial technology products, user behaviors, and regulatory environments.

• AI in Design: Explore cutting-edge applications of AI in design tools, user research, and personalized experiences.

• Leadership Skills: Develop mentorship capabilities and lead design projects or feature teams.

• Global Exposure: Benefit from working in an international environment, with potential for overseas travel and remote work.

📝 Enhancement Note: The challenges presented are typical for a senior role in a dynamic industry, offering significant opportunities for professional development and skill enhancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a comprehensive UX strategy for a complex product. What was your process, and what were the key outcomes?" (Preparation: Prepare a detailed case study emphasizing strategic thinking, user research, and measurable impact.)

• "How do you balance user needs with business objectives and technical constraints in your design process?" (Preparation: Use examples from your portfolio to illustrate this balance, focusing on trade-offs and decision-making rationale.)

• "How do you approach designing for scalability in mobile applications, particularly within the fintech sector?" (Preparation: Discuss your experience with design systems, modular design, and anticipating future feature needs.)

• "How do you see AI impacting the future of product design, and how would you advocate for its strategic integration into our products?" (Preparation: Research current AI applications in design and fintech, and articulate a vision for its role in GoTymeX's offerings.) Company & Culture Questions:

• "What do you know about GoTymeX and TymeGroup, and why are you interested in working with us?" (Preparation: Research the company's mission, products, recent news, and awards. Align your interest with their values.)

• "Describe your experience working in a multinational or diverse team. How do you handle communication and collaboration challenges?" (Preparation: Provide specific examples of successful cross-cultural collaboration and conflict resolution.)

• "How do you approach design critiques and feedback?" (Preparation: Emphasize an open, constructive attitude and your ability to incorporate feedback strategically.)

• "What does 'quality design' mean to you, and how do you ensure it in your work?" (Preparation: Connect your definition to attention to detail, user-centricity, and achieving business goals.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your role, the process, your strategic decisions, and the results. Use slides to guide the audience through your thought process.

• Focus on Strategy First: Begin by explaining the strategic goals and user insights that drove the design.

• Show, Don't Just Tell: Use visuals (wireframes, mockups, prototypes) effectively. Interactive prototypes are highly recommended.

• Quantify Impact: Present metrics clearly, showing how your design contributed to business success or user satisfaction.

• Be Ready for Deep Dives: Anticipate questions about specific design choices, technical constraints, and alternative solutions you considered.

• Demonstrate AI Awareness: If applicable, discuss how AI considerations were integrated into your projects.

📝 Enhancement Note: Interview preparation advice focuses on demonstrating strategic thinking, a structured approach, and the ability to articulate impact, all crucial for a Senior/Lead role in a results-oriented company.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided on Workable.

• Portfolio Customization: Ensure your shared portfolio prominently features your best work, especially mobile (Android/iOS) fintech projects. Tailor your portfolio to highlight UX strategy, user journeys, and successful product launches.

• Resume Optimization: Update your resume to clearly articulate 5+ years of relevant experience, emphasizing achievements in UX strategy, product design, and mobile platforms. Use keywords from the job description like "UX Strategist," "Product Design," "Fintech," and "Mobile Design."

• Interview Preparation: Practice articulating your design process, strategic decision-making, and the impact of your work. Prepare specific examples for common interview questions related to strategy, collaboration, and problem-solving.

• Company Research: Thoroughly research GoTymeX, TymeGroup, their products, and their design awards. Understand their mission and values to articulate your cultural fit and enthusiasm for the role.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.