Product Designer (strong UI skills)

📍 Job Overview

Job Title: Product Designer (strong UI skills)

Company: Zeely Inc.

Location: Remote (with optional office presence in Warsaw, Poland or Kyiv, Ukraine)

Job Type: Full-Time

Category: Product Design / User Experience

Date Posted: July 24, 2026

Experience Level: 5+ Years

Remote Status: Remote OK

🚀 Role Summary

• Drive the evolution of a global-scale AI-powered marketing platform by crafting exceptional user experiences and interfaces.

• Collaborate with product management and engineering teams to identify growth opportunities and deliver impactful design solutions for mobile applications.

• Leverage user feedback and data analytics to iterate on existing features and conceptualize innovative new functionalities.

• Champion design consistency and efficiency by developing and maintaining a robust design system.

• Contribute to a fast-growing, profitable international business with a significant user base and market leadership.

📝 Enhancement Note: While the job title is "Product Designer," the emphasis on "strong UI skills," mobile app design, and design systems indicates a role that is heavily focused on the visual and interactive aspects of product development. The AI and marketing platform context suggests a need for design solutions that are not only aesthetically pleasing but also highly functional and conversion-oriented.

📈 Primary Responsibilities

• Design and refine the user experience (UX) and user interface (UI) for Zeely's mobile applications across iOS and Android platforms.

• Conceptualize, design, and iterate on new features, ensuring they align with user needs and business objectives.

• Enhance existing functionalities based on user feedback, usability testing, and data-driven insights from product analytics.

• Collaborate closely with Product Managers to translate product strategy into intuitive and engaging user journeys.

• Partner with Software Developers to ensure seamless implementation of designs, providing clear specifications and assets.

• Develop, document, and maintain the company's design system to ensure visual and interactive consistency across all product touchpoints.

• Conduct user research, usability testing, and competitive analysis to identify design opportunities and validate solutions.

• Advocate for user-centered design principles and best practices throughout the product development lifecycle.

• Contribute to defining product roadmaps by identifying potential areas for design-led innovation and improvement.

• Analyze product performance metrics to understand user behavior and inform design decisions for optimization.

📝 Enhancement Note: The responsibilities highlight a blend of strategic product thinking and hands-on UI/UX execution. The emphasis on "improving existing features" and "working based on user feedback and data analysis" points towards a need for a designer who can not only create new designs but also optimize existing ones with measurable impact.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Interaction Design, Human-Computer Interaction (HCI), or a related field is often preferred. Equivalent practical experience will also be strongly considered.

Experience: 5+ years of professional experience as a Product Designer, with a significant focus on UI design.

Required Skills:

• Proven track record of 5+ years in Product Design, with a strong emphasis on UI design principles and execution.

• Extensive experience designing for native mobile applications on both iOS and Android platforms.

• High proficiency in industry-standard design and prototyping tools, specifically Figma, Adobe Photoshop, and the broader Adobe Creative Suite.

• Demonstrated ability to initiate ideas, work autonomously, and manage time effectively to meet project deadlines.

• A compelling portfolio showcasing design solutions supported by quantifiable metrics and evidence of impact.

• Deep understanding of user behavior, psychology, and how to apply these principles to create engaging and effective designs.

• Experience in developing and maintaining comprehensive design systems to ensure product consistency.

• Ability to collaborate effectively with cross-functional teams, including product managers and developers. Preferred Skills:

• Experience with AI-powered marketing tools or platforms.

• Familiarity with user research methodologies and usability testing.

• Knowledge of front-end development principles (HTML, CSS, JavaScript) to better collaborate with engineers.

• Experience working in a fast-paced, high-growth startup environment.

• Familiarity with A/B testing and conversion rate optimization (CRO) principles as they relate to design.

• Experience with animation or motion design tools for prototyping interactive elements.

📝 Enhancement Note: The requirement for a portfolio "which can demonstrate design solutions backed by metrics" is a critical differentiator. This suggests the hiring team values designers who can quantify their impact and demonstrate how their design decisions contribute directly to business objectives, such as user engagement, conversion rates, or retention.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 3-5 distinct projects that highlight your end-to-end product design process, from discovery to delivery.

• For each project, clearly articulate the problem statement, your role and responsibilities, the design process followed, and the final solution.

• Crucially, demonstrate how your design decisions led to measurable improvements in key product metrics (e.g., user engagement, conversion rates, task completion time, user satisfaction). Quantify these improvements with data and case study analysis.

• Include examples of UI design for both iOS and Android mobile applications.

• Highlight your experience with Figma and other relevant design tools.

• Present your work with a focus on clean, intuitive UI design and a strong understanding of user experience principles. Process Documentation:

• Outline your approach to user research, including methods for gathering qualitative and quantitative data.

• Detail your process for translating user insights and business requirements into wireframes, mockups, and interactive prototypes.

• Explain how you collaborate with product managers and developers throughout the design lifecycle.

• Describe your methodology for developing and maintaining a design system, including component libraries and style guides.

• Illustrate your process for iterating on designs based on user feedback, A/B testing, and performance data.

📝 Enhancement Note: Given the emphasis on metrics and data-driven design, the portfolio should explicitly connect design choices to business outcomes. Applicants should be prepared to discuss the ROI of their design contributions and how they measured success.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Product Designer with 5+ years of experience in a remote-first role, and considering the company's growth and market position, an estimated annual salary range would be between $80,000 - $120,000 USD, or the equivalent in local currency for Poland/Ukraine. This range can vary based on specific experience, skill set, and negotiation.

Benefits:

• Remote-First Work Environment: Freedom to work from anywhere, promoting flexibility and work-life balance.

• Optional Office Presence: Access to modern offices in Warsaw, Poland, and Kyiv, Ukraine, for those who prefer an in-office or hybrid setup.

• Comprehensive Time Off: Generous provision of "day off" and "sick off" allowances to support employee well-being.

• Work-Life Balance Focus: Company culture actively promotes a healthy equilibrium between professional responsibilities and personal life.

• Regular Performance Reviews: Structured performance reviews to ensure transparent career development and fair evaluation of achievements.

• Financial Consultation Services: Access to specialized financial advice and consultations for entrepreneurs within the team.

• Professional Development: Opportunities to work with cutting-edge AI technologies and a strong team that fosters growth.

Working Hours: The standard working hours are expected to be approximately 40 hours per week. While the role is remote-first, core collaboration hours may be established to facilitate effective teamwork across different time zones. Flexibility is a key component, but responsiveness during business hours is anticipated.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for this role and experience level in tech markets and the company's stated growth. Specific compensation will be determined by the company based on candidate qualifications, location, and internal salary bands. The benefits package emphasizes flexibility and employee well-being, which are attractive to remote professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically AI-powered Marketing and Advertising Technology (MarTech/AdTech). Zeely AI operates in a dynamic and rapidly evolving sector, leveraging artificial intelligence to democratize marketing tools for small and medium-sized businesses (SMBs).

Company Size: 200+ employees. This size indicates a company that has moved beyond the startup phase, possesses established processes, but still maintains a degree of agility and a culture where individual contributions can have a significant impact.

Founded: 5 years ago. The company has achieved profitability and rapid growth, suggesting a strong product-market fit and a successful scaling strategy.

Team Structure:

• The Product Design team likely operates within a larger Product or Engineering department.

• Designers collaborate closely with Product Managers who define strategy and roadmaps, and Software Engineers who implement the product.

• The team structure is likely cross-functional, with designers embedded in squads or feature teams.

• Reporting will likely be to a Head of Product, Design Lead, or VP of Engineering/Product. Methodology:

• Data-Driven Decision Making: Design choices are informed by user analytics, A/B testing results, and conversion metrics.

• Agile Development: Likely employs agile methodologies for iterative product development, requiring close collaboration between design, product, and engineering.

• User-Centric Design: Strong emphasis on understanding user needs and behaviors to build intuitive and effective products.

• Continuous Improvement: A culture of regular performance reviews and iteration on existing features suggests a commitment to ongoing optimization.

Company Website: https://zeely.ai

📝 Enhancement Note: Zeely AI's focus on AI for SMB marketing positions it in a high-growth, competitive market. The company's rapid growth and profitability suggest a culture that is results-oriented, innovative, and focused on execution. For a designer, this means contributing to a product that directly impacts users' business success.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Product Designer, requiring over 5 years of experience. It signifies a level of autonomy, strategic input, and the ability to mentor or guide less experienced designers. The focus on impacting "key product metrics" and "driving product development" suggests a role with significant influence.

Reporting Structure: The designer will likely report to a Design Lead or Head of Product. They will work in close collaboration with Product Managers and Engineering teams, often within agile squads. This structure promotes cross-functional collaboration and direct contribution to product initiatives.

Operations Impact: The Product Designer plays a pivotal role in shaping the user experience of Zeely's AI marketing platform. Their work directly influences user adoption, engagement, retention, and ultimately, the platform's success in helping SMBs achieve their marketing goals. By improving key product metrics through design, they directly contribute to the company's revenue growth and market leadership.

Growth Opportunities:

• Leadership Development: Potential to grow into a Lead Designer role, managing a team, or specializing in a specific product area.

• Skill Specialization: Deepen expertise in areas like mobile UX/UI, design systems, AI product design, or user research.

• Cross-Functional Exposure: Gain deeper understanding of product strategy, marketing analytics, and engineering processes.

• Mentorship: Opportunity to mentor junior designers and contribute to the overall design culture of the company.

• Impactful Projects: Work on features that directly drive user success and company growth, offering high visibility and satisfaction.

📝 Enhancement Note: The "5+ years of experience" and the emphasis on impacting key metrics suggest this is not an entry-level or junior role. Candidates should expect to take ownership of significant product areas and contribute strategically. The growth opportunities are tied to both individual skill development and potential leadership within the expanding organization.

🌐 Work Environment

Office Type: Zeely Inc. operates on a "Remote-first" model, meaning remote work is the standard. However, they maintain physical office spaces in Warsaw, Poland, and Kyiv, Ukraine, for employees who prefer or choose to work from an office environment, offering flexibility and hybrid options.

Office Location(s):

• Warsaw, Poland

• Kyiv, Ukraine Workspace Context:

• Remote Flexibility: Employees can work from any location that allows for focused work and effective collaboration.

• Collaborative Hubs: Offices in Warsaw and Kyiv provide spaces for in-person meetings, team gatherings, and focused work for those who opt for them.

• Technology-Enabled: As a tech company, expect access to modern collaboration tools and a digital-first approach to communication and project management.

• Dynamic Team Interaction: Opportunities for both asynchronous communication (Slack, email, project management tools) and synchronous interaction (video calls, in-person meetings if in office).

Work Schedule: While the core expectation is around 40 hours per week, the remote-first nature implies a degree of flexibility. Core collaboration hours will likely be established to ensure team alignment, but the specific daily schedule can often be managed by the individual, provided deliverables are met and team availability is maintained.

📝 Enhancement Note: The "Remote-first" approach combined with physical office options in key locations (Warsaw, Kyiv) indicates a modern, flexible work policy. This setup caters to a global talent pool while still providing community and collaboration hubs. For a designer, this means being adept at remote collaboration tools and practices.

📄 Application & Portfolio Review Process

Interview Process:

• Intro Call: An initial screening call with HR or a recruiter to assess basic qualifications, cultural fit, and interest in the role and company.

• Test Task: A practical design challenge, likely focused on a specific problem related to the Zeely platform, to evaluate your problem-solving skills, design process, and UI execution. Design systems and mobile app considerations will likely be key.

• Final Interview: A more in-depth discussion with the hiring manager (e.g., Head of Product, Design Lead) and potentially other team members. This stage will focus on your portfolio, past experiences, strategic thinking, and how you handle complex design challenges.

• Reference Check: Verification of employment history and professional performance.

• Offer: Formal job offer extended to the successful candidate.

Portfolio Review Tips:

• Metric-Driven Storytelling: For each project, clearly articulate the business problem, your design process, your specific contributions, and most importantly, the quantifiable results achieved (e.g., "Increased conversion by X%", "Reduced task completion time by Y seconds").

• UI Excellence: Showcase clean, modern, and user-friendly UI designs, particularly for mobile applications on iOS and Android. Ensure visual consistency and adherence to platform guidelines.

• Process Transparency: Walk through your thought process, demonstrating how you moved from understanding the problem to exploring solutions and arriving at the final design. This includes user research, wireframing, prototyping, and iteration.

• Design System Showcase: If applicable, highlight your experience with or contributions to design systems, demonstrating an understanding of scalability and consistency.

• Tool Proficiency: Ensure your portfolio implicitly or explicitly demonstrates proficiency with Figma and other relevant tools.

• Tailor to Zeely: If possible, subtly align your portfolio presentation with Zeely's AI marketing platform context, perhaps by choosing projects with similar user goals or business impact.

Challenge Preparation:

• Understand the Product: Thoroughly research Zeely AI, its target audience (SMBs), its core features (AI-driven creative generation, campaign management), and its competitive landscape.

• Deconstruct the Problem: For the test task, clearly define the problem statement, identify key user personas, and outline potential solutions.

• Focus on Metrics: Frame your proposed solutions and design decisions in terms of their potential impact on key product metrics.

• Design System Thinking: Consider how your solutions would integrate with or extend an existing design system.

• Mobile-First Approach: Ensure your solutions are optimized for mobile app environments.

• Presentation Clarity: Prepare to clearly articulate your process, rationale, and proposed solutions concisely and logically.

📝 Enhancement Note: The interview process includes a practical test task, which is common for design roles. Candidates should expect to demonstrate their ability to solve real-world problems within the context of Zeely's product. The portfolio review is critical, with a strong emphasis on data and metrics.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, wireframing, prototyping, and collaboration. Proficiency is essential.

• Adobe Photoshop: For image editing, asset creation, and potentially more complex graphic design tasks.

• Adobe Creative Suite: A broader suite that may include Illustrator, After Effects (for motion graphics or advanced prototyping), or XD.

Analytics & Reporting:

• Product Analytics Tools (e.g., Amplitude, Mixpanel, Google Analytics): While not a direct design tool, understanding how to access and interpret data from these platforms is crucial for data-driven design decisions and measuring impact.

• A/B Testing Platforms (e.g., Optimizely, VWO): Familiarity with how A/B tests are set up and how design impacts their outcomes.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot - indirectly): Understanding how customer data flows and how design impacts user journeys within platforms that might integrate with CRM.

• Project Management Tools (e.g., Jira, Asana, Trello): For workflow management, task tracking, and collaboration with development teams.

• Collaboration Tools (e.g., Slack, Notion): For daily communication, documentation, and team coordination.

📝 Enhancement Note: The emphasis on Figma, Photoshop, and Adobe Creative Suite highlights the need for strong visual design and prototyping skills. The implicit requirement to use analytics and A/B testing data means designers must be comfortable with a data-informed approach to their work.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to leverage AI and cutting-edge technology to create novel marketing solutions.

• User-Centricity: A deep commitment to understanding and serving the needs of small and medium-sized businesses.

• Impact-Oriented: A focus on delivering measurable results and driving business growth for both users and the company.

• Collaboration: A belief in the power of cross-functional teamwork to achieve ambitious goals.

• Efficiency: A drive to streamline processes and create effective tools that save users time and resources.

Collaboration Style:

• Cross-Functional Integration: Designers work seamlessly with Product Managers and Engineers, participating actively in all stages of the product development lifecycle.

• Data-Informed Dialogue: Discussions are often grounded in user data, analytics, and performance metrics, fostering objective decision-making.

• Open Feedback Culture: A willingness to give and receive constructive feedback to continuously improve designs and processes.

• Agile & Iterative: The team likely embraces agile methodologies, facilitating rapid iteration and continuous improvement based on feedback and results.

📝 Enhancement Note: Zeely's culture appears to be a blend of startup dynamism and established professionalism, driven by a mission to empower SMBs through AI. For a designer, this means being adaptable, data-literate, and focused on creating solutions that have a tangible impact on users' businesses.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation with Usability: Developing cutting-edge AI features while ensuring they remain intuitive and accessible to a broad SMB audience.

• Rapid Iteration in a Growth Environment: Adapting designs quickly to evolving product strategies and market demands in a fast-paced company.

• Cross-Platform Consistency: Maintaining a cohesive and high-quality user experience across iOS and Android mobile applications, and potentially other platforms.

• Quantifying Design Impact: Continuously demonstrating the ROI of design initiatives through robust data analysis and metric tracking.

• Working with AI Complexity: Translating complex AI functionalities into simple, user-friendly interfaces.

Learning & Development Opportunities:

• AI Product Design Specialization: Deepen expertise in designing for AI-driven products and understanding user interaction with intelligent systems.

• Advanced UI/UX Techniques: Opportunities to refine skills in areas like micro-interactions, advanced prototyping, and accessibility design.

• Product Strategy Exposure: Gain a deeper understanding of product roadmapping, market analysis, and business strategy.

• Design System Leadership: Contribute to the growth and evolution of the company's design system, potentially taking on ownership.

• Industry Conferences & Workshops: Potential for company sponsorship to attend relevant design and technology events.

📝 Enhancement Note: The challenges presented are typical for a growing tech company in the AI/MarTech space. They offer significant opportunities for professional growth and skill development, particularly in areas like AI product design and data-driven optimization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data analytics to significantly improve a product's UI/UX. What metrics did you focus on, and what was the outcome?" (Prepare a specific case study demonstrating data-driven design impact).

• "How would you approach designing a new AI-powered feature for our marketing platform? Walk us through your process from concept to delivery." (Focus on user research, ideation, prototyping, and validation).

• "Imagine a user is struggling with our campaign creation tool. How would you diagnose the problem and propose design solutions?" (Demonstrate problem-solving skills and user empathy). Company & Culture Questions:

• "What excites you most about Zeely AI and our mission to help SMBs with AI marketing?" (Show genuine interest and research into the company and its market).

• "How do you ensure consistency in your designs, especially when working across multiple platforms or with a design system?" (Highlight your understanding of design systems and best practices).

• "Describe your experience working with product managers and engineers. How do you handle disagreements or differing priorities?" (Emphasize collaboration, communication, and a shared goal-oriented approach). Portfolio Presentation Strategy:

• Start with Impact: Begin each project presentation with the key business problem and the quantifiable results you achieved.

• Tell a Story: Structure your presentations as narratives, guiding the interviewer through your thought process and the evolution of your design solutions.

• Show, Don't Just Tell: Use visuals (mockups, prototypes, user flows) extensively to demonstrate your design work.

• Be Data-Ready: Have specific numbers and metrics readily available for any project that claims a quantifiable outcome.

• Focus on Your Role: Clearly delineate your individual contributions, especially if working on a team project.

• Prepare for Questions: Anticipate questions about your design choices, trade-offs made, and challenges encountered.

📝 Enhancement Note: Interview preparation should heavily emphasize the portfolio's role in demonstrating quantifiable impact. Candidates should be ready to discuss their process in detail and articulate how their design decisions directly contribute to business objectives.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Ashby.

• Tailor Your Resume: Highlight your 5+ years of experience, specific UI/UX skills, mobile app design expertise (iOS/Android), and proficiency with Figma, Photoshop, and Adobe Creative Suite. Quantify achievements where possible.

• Curate Your Portfolio: Select 3-5 of your strongest projects that showcase end-to-end design process, strong UI skills, mobile app experience, and most importantly, measurable results backed by data. Ensure it's easily navigable and visually appealing.

• Prepare Your Narrative: Practice presenting your portfolio projects, focusing on the problem, your process, your role, and the quantifiable impact of your design solutions. Be ready to discuss your understanding of user psychology and design systems.

• Research Zeely AI: Understand their product, target audience, mission, and recent developments. Prepare thoughtful questions about their product roadmap, design challenges, and team culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.