Product Designer Sênior

📍 Job Overview

Job Title: Product Designer Sênior

Company: iFood

Location: Osasco, São Paulo, Brazil

Job Type: Full-time

Category: Product Design / GTM Operations

Date Posted: 2026-05-13

Experience Level: Mid-Senior (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Drive innovation in product design, focusing on identifying and implementing monetization opportunities for Merchants and Brands.

• Own the end-to-end design process, from initial discovery and user research to final visual execution, ensuring a seamless user experience.

• Foster cross-functional collaboration, particularly with the ADS team, to promote productive conflict and drive collective innovation.

• Build robust data platforms that serve the diverse needs of various products, ensuring scalability and efficiency.

• Develop solutions in a fast-paced, dynamic environment, demonstrating agility and a proactive approach even with limited initial information.

📝 Enhancement Note: While the title is "Product Designer Senior," the responsibilities heavily lean into GTM operations and product strategy, particularly around monetization and data platforms. This role requires a designer who can think strategically about business impact and operational efficiency, not just aesthetic execution. The emphasis on "Merchant and Brands" suggests a B2B or B2B2C focus within iFood's ecosystem.

📈 Primary Responsibilities

• Lead the design and iteration of new product features and experiments aimed at identifying and capitalizing on monetization opportunities.

• Conduct user research, competitive analysis, and market analysis to inform design decisions and uncover unmet needs within the Merchant and Brand segments.

• Translate complex business requirements and user needs into intuitive, user-centered design solutions across various platforms.

• Collaborate closely with Product Managers, Engineers, and the ADS (Advertising/Analytics/Data Science) team to ensure alignment on product vision, technical feasibility, and data integration.

• Develop and maintain design systems, style guides, and component libraries to ensure consistency and scalability across iFood's product suite.

• Champion best practices in user experience (UX) and user interface (UI) design, advocating for the user throughout the product development lifecycle.

• Contribute to the strategic development of iFood's data platform by designing user interfaces and workflows that facilitate data access, analysis, and actionable insights for internal stakeholders and external partners.

• Proactively identify and address design challenges, proposing creative and effective solutions even in ambiguous situations.

• Facilitate design thinking workshops and brainstorming sessions to foster a culture of innovation and problem-solving within the team.

• Present design concepts, user flows, and prototypes to stakeholders, clearly articulating design rationale and potential business impact.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can operate with a degree of autonomy and strategic thinking, bridging the gap between pure design and business operations. The mention of "platform development" and "data platforms" indicates a more technical and systems-oriented design challenge, common in mature tech companies.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: 5-10 years of professional experience in product design, with a significant focus on digital products, preferably within a technology or e-commerce environment.

Required Skills:

• Proven expertise in Figma and Figma Make for comprehensive UI/UX design, prototyping, and collaborative design workflows.

• Strong understanding of the product development lifecycle, from ideation and user research (discovery) to visual execution and iteration.

• Demonstrated ability to design for B2B or B2B2C products, with a focus on merchant or brand-facing platforms.

• Experience in identifying and translating business objectives into effective design solutions, particularly related to monetization strategies.

• Proficiency in user-centered design principles, wireframing, prototyping, and usability testing.

• Ability to work effectively in an agile development environment and collaborate with cross-functional teams (Product Management, Engineering, Data Science).

• Excellent communication, presentation, and interpersonal skills, with the ability to articulate design decisions and rationale clearly.

Preferred Skills:

• Familiarity with AI solutions and their application in product design and user experience enhancement.

• Knowledge of "vibe code" or similar concepts related to designing for user engagement and emotional connection.

• Experience in building or contributing to design systems and component libraries.

• Understanding of data platforms, analytics, and how design can facilitate data utilization.

• Experience with A/B testing and data-driven design iteration.

• Previous experience in a fintech or marketplace environment.

📝 Enhancement Note: The "vibe code" and AI solutions are specific technical/conceptual skills. The experience level suggests a senior individual contributor role, expected to mentor and lead design efforts. The emphasis on "not attached to rigid processes" implies a need for adaptability and a pragmatic approach to design methodologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 comprehensive case studies demonstrating end-to-end product design ownership.

• Each case study should clearly articulate the problem, your role, the design process (discovery, ideation, prototyping, testing, execution), key decisions, and quantifiable outcomes.

• Highlight projects focused on monetization, merchant tools, brand platforms, or data-driven product features.

• Include examples of user research methodologies employed and how insights informed design decisions.

Process Documentation:

• Detail your approach to user research and discovery phases, including methods for gathering requirements and understanding user needs in ambiguous situations.

• Explain your process for translating business goals (e.g., monetization) into actionable design strategies and user flows.

• Illustrate how you collaborate with engineering and product teams, including your approach to design handoff and iteration based on feedback and data.

• Provide examples of how you have contributed to or maintained design systems, ensuring consistency and scalability.

• Showcase how you have used data and user feedback to iterate on designs and measure impact.

📝 Enhancement Note: For a senior role, the portfolio is critical. It needs to demonstrate not just design skills but also strategic thinking, problem-solving capabilities, and an understanding of business impact, especially concerning monetization and operational efficiency for merchants.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in the São Paulo metropolitan area, with 5-10 years of experience, the estimated annual salary range for this role is R$ 120,000 - R$ 200,000 (Brazilian Real). This range can vary based on the candidate's specific experience, skill set, and negotiation.

Benefits:

• Comprehensive health and dental insurance plans.

• Meal and Food Vouchers (Vale Refeição e Alimentação).

• Life Insurance.

• Employee Assistance Program (EAP) for mental health support.

• Opportunities for professional development, training, and attending industry conferences.

• Access to iFood's internal learning platforms and workshops.

• Potential for performance-based bonuses or profit-sharing.

• Discounts on iFood services and partner products.

• Flexible working arrangements and support for well-being.

Working Hours: Standard full-time working hours, typically around 40 hours per week. While the role is on-site, there may be some flexibility offered by the team, subject to operational needs and team agreements.

📝 Enhancement Note: Salary estimation is based on aggregated data from Brazilian job boards and salary aggregators for comparable roles in São Paulo. Benefits are standard for large tech companies in Brazil and are tailored to include aspects relevant to ongoing professional development, which is key for operations and design roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, E-commerce, Food Delivery, Fintech. iFood operates a complex ecosystem that spans multiple sectors, leveraging technology to connect consumers, restaurants, and brands. This multi-faceted industry demands adaptability and innovation.

Company Size: iFood is a large technology company, employing thousands of individuals across various departments and geographies. This scale offers opportunities for significant impact and exposure to diverse challenges within a structured, yet dynamic, corporate environment.

Founded: iFood was founded in 2011, growing from a food delivery service to a comprehensive platform that includes e-commerce, fintech solutions (iFood Pago, iFood Benefícios), and services for businesses. This history of growth and diversification indicates a company culture that values evolution and strategic expansion.

Team Structure:

• The Product Design team at iFood likely comprises various specializations, including UX/UI designers, researchers, and potentially design operations specialists.

• This Senior Product Designer will likely report to a Design Lead or Head of Product Design, working within a product squad that includes Product Managers, Engineers, and potentially data analysts/scientists.

Methodology:

• iFood emphasizes a data-driven approach to product development, utilizing analytics and user feedback to inform design decisions and measure the success of initiatives.

• Workflow planning and optimization are crucial, with a focus on agile methodologies to ensure rapid iteration and responsiveness to market changes.

• Automation and efficiency practices are likely integrated into design processes, particularly through the use of design systems and collaborative tools.

Company Website: https://www.ifood.com.br/

📝 Enhancement Note: iFood's positioning as a leading tech company in Latin America suggests a culture that is innovative, fast-paced, and data-oriented. The emphasis on a "fintech" and "merchant" focus implies a need for designers who understand business operations and revenue generation.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a position of significant influence and responsibility. Candidates are expected to operate with a high degree of autonomy, mentor junior designers, and contribute to strategic product decisions, particularly concerning monetization and platform development. This level is crucial for driving GTM operational efficiency through design.

Reporting Structure: The role typically reports to a Design Manager or Head of Product Design, working within a cross-functional product team. This structure allows for direct contribution to product roadmaps and strategy while fostering collaboration with other domain experts.

Operations Impact: The role has a direct impact on iFood's revenue streams by designing features that enhance monetization for merchants and brands. Furthermore, by contributing to data platforms, the designer influences how operational data is accessed and utilized, thereby improving overall business intelligence and decision-making efficiency.

Growth Opportunities:

• Operations Skill Advancement: Opportunity to deepen expertise in B2B/B2B2C product design, monetization strategies, and the design of data-intensive platforms, directly enhancing GTM operational capabilities.

• Leadership Development: Potential to move into Lead Designer roles, manage design projects, or mentor junior team members, cultivating leadership skills within a product design context.

• Cross-functional Specialization: Develop a strong understanding of different business units within iFood (e.g., Fintech, Merchants, Brands) and potentially transition into specialized product design roles or product management.

• Strategic Contribution: Influence product strategy and roadmap through design expertise, contributing to the company's growth and innovation initiatives.

📝 Enhancement Note: The growth path for a Senior Product Designer at a company like iFood extends beyond pure design into product strategy, operational efficiency, and potential leadership. The emphasis on monetization and data platforms offers a unique opportunity to develop skills directly applicable to GTM operations.

🌐 Work Environment

Office Type: iFood operates with a hybrid work model, with an emphasis on on-site collaboration for certain roles and phases of projects. The Osasco office is likely a modern, collaborative workspace designed to foster innovation and team interaction.

Office Location(s): The primary office is located in Osasco, São Paulo, Brazil. This location serves as a hub for various teams, providing access to amenities and facilitating in-person collaboration.

Workspace Context:

• The workspace is designed to be dynamic and collaborative, encouraging spontaneous interactions and teamwork. Expect open-plan areas, meeting rooms, and potentially dedicated project spaces.

• Access to up-to-date design tools and technology, including Figma, and potentially other collaborative software, will be standard.

• Regular team meetings, design critiques, and cross-functional sync-ups will be integral to the daily routine, promoting a strong sense of team cohesion and shared purpose.

Work Schedule: The standard working hours are approximately 40 hours per week. While the role is on-site, iFood often promotes a culture of flexibility where feasible, allowing for work-life balance. However, the demands of product development and on-site collaboration may require specific days in the office to be prioritized.

📝 Enhancement Note: The on-site requirement suggests a company that values in-person collaboration for complex design challenges and team building. This is common for roles requiring deep integration with engineering and product teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will review your application and portfolio, focusing on relevant experience and design skills.

• Portfolio Review & Technical Interview: You will likely present your portfolio to a panel of designers and/or product managers. Be prepared to discuss your design process, decision-making, and the impact of your work, especially concerning monetization and platform design.

• Cross-functional Collaboration Interview: An interview with stakeholders from engineering, product management, and potentially the ADS team to assess your ability to collaborate effectively and understand technical constraints.

• Cultural Fit Interview: A discussion to evaluate alignment with iFood's values, work style, and team dynamics.

• Final Interview: Potentially with a senior leader (e.g., Head of Product Design or VP of Product) to discuss strategic thinking and long-term vision.

Portfolio Review Tips:

• Tell a Story: For each case study, narrate the journey from problem identification to solution and impact. Highlight your thought process and rationale for key design decisions.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs, especially in terms of user engagement, conversion, or revenue generation.

• Showcase Figma Mastery: Demonstrate advanced Figma features, interactive prototypes, and how you leverage its collaboration capabilities.

• Address Ambiguity: Be ready to discuss how you approach projects with limited information, showcasing your problem-solving skills.

• Tailor to iFood: Research iFood's products and target users (merchants, brands, consumers) and subtly tailor your presentation to resonate with their business goals and operational context.

Challenge Preparation:

• Design Challenge: Expect a practical design exercise, which could involve a problem-solving scenario related to monetization, merchant tools, or data platform usability. Focus on your process, not just the final deliverable.

• Presentation Skills: Practice presenting your work concisely and persuasively. Be prepared to answer in-depth questions about your design choices and user-centric approach.

• Stakeholder Communication: Prepare to discuss how you manage feedback from various stakeholders and integrate diverse perspectives into your designs.

📝 Enhancement Note: The interview process emphasizes a strong portfolio demonstration, cross-functional collaboration, and strategic thinking, which are critical for senior roles in operations-adjacent design positions.

🛠 Tools & Technology Stack

Primary Tools:

• Figma & Figma Make: The core tool for UI/UX design, wireframing, prototyping, and collaborative workflows. Proficiency is mandatory.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools might be beneficial for specific use cases.

• User Research Platforms: Tools for user interviews, surveys, and usability testing (e.g., UserTesting, Maze, Lookback).

Analytics & Reporting:

• Data Analysis Tools: Experience with tools like Google Analytics, Amplitude, Mixpanel, or internal iFood data platforms to understand user behavior and measure design impact.

• Business Intelligence Tools: Familiarity with BI dashboards (e.g., Tableau, Power BI) to interpret business performance metrics and inform design decisions.

CRM & Automation:

• Project Management Tools: Jira, Asana, Trello for managing design tasks and tracking project progress within agile teams.

• Collaboration Tools: Slack, Microsoft Teams for communication and real-time collaboration.

• Design System Management: Tools or processes for managing and documenting design systems.

📝 Enhancement Note: The emphasis on Figma is explicit. Knowledge of data analytics tools is crucial given the role's involvement with data platforms and monetization efforts, directly impacting GTM operational insights.

👥 Team Culture & Values

Operations Values:

• Innovation & Curiosity: A drive to explore new ideas, technologies (like AI), and approaches to problem-solving, especially in identifying monetization opportunities.

• Agility & Adaptability: Comfort working in a dynamic, fast-paced environment where processes may evolve rapidly; a willingness to build solutions even with incomplete information.

• User-Centricity: A deep commitment to understanding and advocating for the user (merchants, brands, consumers) to create impactful and intuitive experiences.

• Collaboration & Communication: Valuing teamwork, open dialogue, and constructive conflict to drive better outcomes, working closely with cross-functional teams.

• Data-Driven Decision Making: Utilizing data and insights to inform design choices, measure success, and optimize product performance.

Collaboration Style:

• Cross-functional Integration: Design is seen as an integral part of the product development process, working hand-in-hand with product managers, engineers, and data specialists.

• Constructive Conflict: Encouraging healthy debate and diverse perspectives to challenge assumptions and arrive at the best solutions.

• Knowledge Sharing: A culture that promotes sharing of best practices, learnings, and design techniques through critiques, workshops, and internal documentation.

📝 Enhancement Note: The company values align closely with the demands of a senior role in a fast-paced tech environment, particularly emphasizing innovation, agility, and data-driven approaches crucial for GTM operational success.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Ambiguity: Building effective solutions with limited initial information requires strong problem-solving skills, research acumen, and the ability to make informed assumptions.

• Balancing Monetization with User Experience: Effectively driving revenue through design without alienating users or compromising usability.

• Cross-functional Alignment: Ensuring all stakeholders (product, engineering, business, marketing) are aligned on design direction and priorities.

• Scalability of Design Systems: Maintaining and evolving design systems to support a growing product suite and diverse user needs.

• Integrating AI/Emerging Tech: Exploring and effectively incorporating new technologies like AI into product design to create innovative user experiences.

Learning & Development Opportunities:

• Advanced Design Methodologies: Opportunities to learn and apply cutting-edge design techniques, including those related to AI and data visualization.

• Product Strategy Exposure: Deepen understanding of business models, monetization strategies, and market dynamics through direct involvement in product development.

• Mentorship Programs: Potential to be mentored by senior design leaders or to mentor junior designers, fostering leadership skills.

• Industry Conferences & Training: Access to resources for continuous learning, skill enhancement, and staying abreast of industry trends in product design and technology.

📝 Enhancement Note: The challenges and growth opportunities highlight the complexity and strategic importance of this role, offering significant professional development in areas critical to GTM operations and product innovation.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a monetization feature. What was your process, and what were the key trade-offs you considered?" (Focus on your strategic thinking, user impact, and business goals.)

• "How do you approach designing for a platform with limited initial data or requirements? Walk us through a project where you navigated ambiguity." (Highlight your research, assumption-making, and iterative process.)

Company & Culture Questions:

• "What interests you about iFood's mission and its impact on the Brazilian market?" (Show your research and alignment with company values.)

• "How do you see your design philosophy aligning with iFood's emphasis on innovation and data-driven decision-making?" (Connect your approach to their core principles.)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with a high-level overview of the project and your role, then dive into the problem, your process, key decisions, and finally, the outcomes and learnings.

• Show, Don't Just Tell: Use visuals, prototypes, and user flows effectively. Walk through your Figma files where appropriate to showcase your technical skills.

• Focus on Rationale: For every design decision, be prepared to explain why you made it, linking it back to user needs, business goals, or technical constraints.

• Quantify Results: Present metrics clearly. If exact numbers aren't available, discuss the intended impact and how you would measure it.

• Prepare for Questions: Anticipate questions about your process, challenges, alternatives considered, and how you would iterate further.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, problem-solving in ambiguous situations, and a strong understanding of how design contributes to business objectives like monetization and operational efficiency.

📌 Application Steps

To apply for this Product Designer Sênior position:

• Submit your application through the iFood careers portal via the provided Greenhouse link.

• Customize Your Resume: Highlight experience with Figma, AI solutions, monetization design, and working with merchants/brands. Quantify achievements where possible, focusing on design impact.

• Curate Your Portfolio: Select 3-5 strong case studies that best showcase your end-to-end design process, problem-solving skills, and successful outcomes, particularly those relevant to iFood's business context. Ensure clear documentation of your process and impact.

• Prepare Your Presentation: Practice presenting your portfolio case studies, focusing on storytelling, design rationale, and quantifiable results. Be ready to discuss your approach to ambiguity and cross-functional collaboration.

• Research iFood: Understand iFood's business model, product offerings (especially for merchants and brands), and company culture. Prepare thoughtful questions to ask the interviewers.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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