Product Designer, MY/SG

📍 Job Overview

Job Title: Product Designer

Company: Flight Centre Travel Group (Discova)

Location: Kuala Lumpur, Malaysia

Job Type: Full-time

Category: Product Development & Management (Travel Industry Focus)

Date Posted: August 05, 2026

Experience Level: 5+ Years

Remote Status: On-site

🚀 Role Summary

• Drive the design and development of innovative travel products, including day tours and multi-day itineraries, ensuring alignment with brand standards and customer needs.

• Manage the end-to-end product lifecycle, from initial research and development to successful launch and continuous optimization, leveraging customer insights and market analysis.

• Monitor evolving market trends, customer segments, and portfolio performance to proactively identify new opportunities and address product gaps within the travel sector.

• Foster strong cross-functional collaboration with sales, marketing, business development, and contracting teams to maximize product effectiveness and accelerate business growth.

• Support high-value proposals, agent tenders, and training initiatives by effectively articulating and showcasing the strength and unique selling propositions of the product portfolio.

📝 Enhancement Note: While the job title is "Product Designer," the core responsibilities and required skills heavily lean towards Product Management and Development within the travel industry. The emphasis on managing the product lifecycle, commercial analysis, and business growth indicates a strategic product role rather than a purely UI/UX design position. The role requires a blend of creative product conception and data-driven commercial strategy.

📈 Primary Responsibilities

• Conceptualize, design, and develop innovative travel experiences, day tours, and multi-day itineraries that resonate with target customer segments and adhere to established brand standards.

• Oversee the entire product lifecycle, from ideation and market research through to product launch, performance monitoring, and ongoing iterative optimization.

• Conduct thorough analysis of market trends, competitor offerings, customer feedback, and portfolio performance metrics to identify new product opportunities and refine existing offerings.

• Collaborate closely with internal stakeholders including Sales, Marketing, Business Development, and Contracting teams to ensure seamless product integration, effective go-to-market strategies, and maximized commercial impact.

• Develop and deliver compelling product information, pricing structures, engaging content, high-quality imagery, and accurate system data to ensure products are market-ready and effectively positioned.

• Support the creation of high-value proposals and agent tenders by clearly articulating the value proposition and competitive advantages of the company's travel product portfolio.

• Contribute to agent training initiatives by effectively communicating product features, benefits, and selling points to enhance sales team knowledge and performance.

• Ensure all product-related data, including pricing, content, and system configurations, is meticulously maintained, accurate, and up-to-date to reflect current market conditions and offerings.

📝 Enhancement Note: The responsibilities emphasize a strong commercial and analytical component, alongside product design. This suggests the need for candidates who can not only conceptualize but also validate product ideas through data and market analysis, and manage their commercial viability. The "support high-value proposals" responsibility indicates a direct link to sales enablement and revenue generation.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in a relevant field (e.g., Business, Marketing, Hospitality, Tourism Management, Product Management) or equivalent practical experience. Experience:

• Minimum of 5 years of progressive experience in product development, product management, or a closely related role, with a significant focus on the travel industry.

• Demonstrated experience managing the full product lifecycle, from ideation and research to launch and optimization. Required Skills:

• Travel Industry Expertise: Deep understanding of the travel industry, destination products, and consumer travel behavior. Experience with Destination Management Companies (DMC) operations is highly advantageous.

• Product Lifecycle Management: Proven ability to manage products from concept to launch and beyond, including market research, ideation, development, pricing, and performance analysis.

• Commercial Acumen & Analytical Mindset: Strong ability to analyze market trends, commercial data, and portfolio performance to drive product strategy and identify revenue opportunities.

• Problem-Solving & Decision-Making: Excellent critical thinking skills to identify issues, evaluate solutions, and make sound, data-informed decisions.

• Customer Focus: A strong commitment to understanding and meeting customer needs to deliver exceptional travel experiences.

• Collaboration & Communication: Outstanding verbal and written communication skills, with the ability to effectively collaborate with diverse internal teams (Sales, Marketing, Contracting) and external partners.

• Organizational Skills: Highly organized with meticulous attention to detail and the ability to effectively prioritize tasks in a fast-paced environment.

• Microsoft Office Proficiency: Advanced skills in Microsoft Office Suite (Word, Excel, PowerPoint) for data analysis, reporting, and presentation.

Preferred Skills:

• Destination Market Experience: Extensive travel experience within key destinations or direct experience living and working in destination markets.

• System Data Management: Experience managing and inputting product data into booking systems or CRM platforms.

• Presentation & Storytelling: Ability to create compelling presentations and articulate product value propositions effectively to various stakeholders.

• Business Development Support: Experience supporting sales proposals, tenders, or business development initiatives.

📝 Enhancement Note: The requirement for "at least 5 years of experience in product development and product management" combined with the "travel industry and destination products" knowledge strongly suggests a mid-level to senior Product Manager or Product Development role, rather than a junior designer. The emphasis on commercial acumen and analytical skills points towards a role focused on product strategy and revenue generation within the travel sector.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Product Development Case Studies: Showcase 2-3 detailed case studies demonstrating your process for conceptualizing, developing, and launching successful travel products or experiences. Highlight the initial problem, your proposed solution, the development process, and the measurable business outcomes (e.g., revenue growth, customer satisfaction, market share).

• Lifecycle Management Examples: Provide evidence of your experience managing the entire product lifecycle, including examples of how you monitored market trends, identified opportunities, optimized existing products, and managed product data (pricing, content, imagery).

• Commercial Analysis & Strategy: Include examples of how you used commercial analysis, customer insights, and market trends to inform product strategy, pricing, and positioning. Demonstrate your ability to link product decisions to business results.

• Collaboration & Stakeholder Management: Showcase instances where you effectively collaborated with sales, marketing, contracting, or other cross-functional teams to bring products to market or improve their performance. Highlight communication strategies and outcomes.

Process Documentation:

• Product Design & Development Workflows: Document your typical process for designing new travel experiences, including research methodologies, ideation techniques, stakeholder consultation, and prototyping (if applicable).

• Product Lifecycle Management Frameworks: Outline your approach to managing the ongoing lifecycle of a travel product, including performance monitoring, feedback loops, optimization strategies, and data management protocols.

• Market Analysis & Opportunity Identification: Detail your methodology for researching market trends, analyzing competitor offerings, and identifying viable product opportunities within the travel sector.

• Cross-functional Collaboration Protocols: Describe your established processes for collaborating with sales, marketing, and contracting teams to ensure alignment and drive product success.

📝 Enhancement Note: For a Product Designer/Manager role in the travel sector, a portfolio demonstrating end-to-end product ownership is crucial. Candidates should prepare case studies that highlight their ability to translate market insights and commercial objectives into tangible, successful travel products. The emphasis should be on the "product" itself and its business impact, not solely on UI/UX design deliverables.

💵 Compensation & Benefits

Salary Range:

• Estimated range for a Product Designer/Manager with 5+ years of experience in Kuala Lumpur, Malaysia, is approximately MYR 8,000 - MYR 14,000 per month (MYR 96,000 - MYR 168,000 annually). This estimate is based on industry benchmarks for similar roles in Malaysia, considering the company's size and industry, and the required experience level. Benefits:

• Culture: Access to a certified Great Place to Work® environment with a unique team culture within the travel industry.

• Travel Discounts: Exclusive discounted rates for employees, family, and friends on flights, hotels, tours, cruises, and travel insurance.

• Career Growth: Significant opportunities for advancement across a global network of brands, with a strong emphasis on internal promotion and investment in employee development.

• Learning & Development: Access to LinkedIn Learning with a vast library of over 24,500 courses, alongside individualized development pathways.

• Recognition: Participation in company-wide recognition events such as Global Gathering and EOFY celebrations, fostering a culture of appreciation.

• Inclusive Workplace: Commitment to Equal Opportunity Employment, welcoming diversity across race, ethnicity, religion, gender identity, sexual orientation, disability, and age.

• Corporate Social Responsibility: Opportunities to "Give Back" through CSR programs.

• Paid Leave: Comprehensive paid parental leave and volunteer leave.

• Sustainability Focus: Engagement with a company committed to environmental protection and sustainable tourism practices.

Working Hours:

• Standard full-time working hours are expected, likely around 40 hours per week. While the role is on-site, flexibility may be available based on team needs and project demands, though specific details would need to be confirmed during the interview process.

📝 Enhancement Note: The salary range is an estimate for Kuala Lumpur, Malaysia, for a role requiring 5+ years of experience in product development/management within the travel industry. This range accounts for the specific location's cost of living and the competitive nature of the travel sector. The listed benefits are comprehensive and align with Flight Centre Travel Group's stated commitment to employee well-being and development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel & Tourism (specifically, Destination Management Company - DMC services, part of Flight Centre Travel Group). Discova operates as a DMC, offering localized travel experiences and products. Flight Centre Travel Group is a large, global travel retailer and provider.

Company Size: Flight Centre Travel Group is a large global organization. Discova, as a specific brand within it, likely operates with a significant number of employees across various locations, contributing to a substantial overall headcount for FCTG. This size implies structured processes and resources but also the potential for a dynamic, fast-paced environment.

Founded: Flight Centre Travel Group was founded in 1981. Discova operates as a key part of this established group, leveraging its history and global reach while focusing on localized travel expertise.

Team Structure:

• Product Development Unit: This role sits within a team responsible for creating and managing travel products. It will likely involve close collaboration with product managers, product owners, and potentially other designers.

• Cross-Functional Collaboration: The role requires significant interaction with Sales, Marketing, Business Development, and Contracting teams. This indicates a highly collaborative environment where product strategy is influenced by, and in turn influences, these departments.

• Reporting Structure: The Product Designer will likely report to a Product Manager, Head of Product, or a senior leader within the Product or Commercial department. The exact hierarchy would depend on the specific team structure within Discova's Kuala Lumpur operations.

Methodology:

• Customer-Centric Design: The product development process is driven by customer insights, market trends, and commercial analysis, aiming to create experiences that are both appealing to travelers and profitable for the business.

• Data-Driven Decision Making: Performance monitoring and commercial analysis are key to identifying opportunities and optimizing products, indicating a data-informed approach to product management.

• Agile & Iterative Development: While not explicitly stated, the mention of "ongoing optimization" suggests an iterative approach to product management, where products are continuously improved based on feedback and performance data.

Company Website: https://www.flightcentre.com.au/ and https://www.discova.com/

📝 Enhancement Note: Understanding Discova as a DMC within the larger Flight Centre Travel Group is crucial. This implies a focus on localized, authentic travel experiences, supported by the global infrastructure and resources of FCTG. The culture is likely a blend of entrepreneurial spirit at the local level and corporate structure at the group level.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Product Designer with significant Product Management responsibilities. It requires a strong foundation in product development and management, coupled with deep industry knowledge and commercial acumen. The scope includes conceptualizing, developing, managing the lifecycle, and optimizing travel products, with a direct impact on revenue and business growth.

Reporting Structure: The Product Designer will likely report to a Product Manager or a Head of Product/Commercial within the Discova/Flight Centre Travel Group structure in Malaysia. They will collaborate extensively with various departments, including Sales, Marketing, Business Development, and Contracting, requiring strong stakeholder management skills.

Operations Impact: This role has a direct and significant impact on the company's revenue and market position. By designing and optimizing compelling travel products, the Product Designer contributes to customer acquisition, retention, and overall profitability. Their work shapes the customer's experience and directly influences sales performance and the company's competitive edge in the market.

Growth Opportunities:

• Product Management Specialization: Opportunity to deepen expertise in product management, potentially moving into senior Product Manager or Product Lead roles, overseeing larger product portfolios or strategic initiatives.

• Strategic Product Development: Potential to influence broader product strategy, contribute to market expansion, and lead new product innovation projects.

• Cross-Functional Leadership: Develop leadership skills through extensive collaboration and potentially leading cross-functional project teams.

• Industry Expertise Development: Further enhance knowledge and expertise within the global travel and tourism industry, potentially specializing in specific regions or product types.

• Global Mobility: As part of Flight Centre Travel Group, there may be opportunities for international assignments or roles within other brands of the group.

📝 Enhancement Note: The career path for a Product Designer in this context is strongly geared towards Product Management and strategic product leadership. The emphasis on commercial impact and lifecycle management suggests a trajectory towards roles with greater P&L responsibility or strategic influence on the company's product offerings.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment. Given Flight Centre Travel Group's culture and Discova's focus on collaboration, the office is likely designed to foster teamwork and open communication.

Office Location(s): Kuala Lumpur, Malaysia. This location offers access to a vibrant travel market and a strategic hub for operations in Southeast Asia. Specific details about office amenities, accessibility, and proximity to public transport would typically be provided during the interview process.

Workspace Context:

• Collaborative Environment: The office setting is expected to support the high degree of cross-functional collaboration required for this role. Expect opportunities for face-to-face brainstorming, strategy sessions, and team meetings.

• Tools & Technology: Access to standard office technology, including computers, internet, and likely specialized software for product management, CRM, and potentially design or data analysis tools.

• Team Interaction: Frequent interaction with colleagues from various departments, fostering a dynamic and interconnected work atmosphere. The "Great Place to Work" certification suggests a positive and supportive team dynamic.

Work Schedule: The role is full-time, with standard working hours likely aligned with local business norms in Kuala Lumpur. While the role is on-site, the company's emphasis on work-life balance and its "Great Place to Work" status might suggest some degree of flexibility, though this would need to be confirmed. The nature of product development can sometimes involve periods of intense work around launches or tender deadlines.

📝 Enhancement Note: The on-site nature of the role, combined with the company's culture, suggests an environment that values in-person collaboration and team cohesion. Candidates should expect a dynamic office setting typical of a global travel company.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruitment team will review applications and resumes to assess basic qualifications and alignment with role requirements.

• Hiring Manager Interview: A conversation with the hiring manager (likely a Product Manager or Head of Product) to delve deeper into your experience, skills, and suitability for the role. Expect questions about your product development process, travel industry knowledge, and commercial thinking.

• Skills Assessment/Case Study: A practical assessment or case study may be presented to evaluate your problem-solving abilities, analytical skills, and product design/management approach. This could involve analyzing a market scenario, proposing a new product, or optimizing an existing one.

• Cross-Functional Team Interviews: Interviews with key stakeholders from Sales, Marketing, or Contracting teams to assess your collaboration style and ability to work effectively with different departments.

• Final Interview: Potentially a final interview with a senior leader to discuss cultural fit, career aspirations, and overall alignment with the company's vision.

Portfolio Review Tips:

• Structure for Impact: Organize your portfolio to clearly showcase 2-3 strong case studies. For each, detail the challenge, your approach, the solution developed, and most importantly, the measurable results and business impact.

• Highlight Product Lifecycle: Demonstrate your end-to-end involvement, from initial concept and research through to launch, optimization, and performance analysis.

• Emphasize Commercial Value: Clearly articulate how your product decisions contributed to commercial success, such as revenue generation, cost savings, increased market share, or improved customer acquisition/retention. Use data and metrics wherever possible.

• Showcase Collaboration: Include examples of how you worked with sales, marketing, and other departments to ensure product success. Highlight communication strategies and outcomes.

• Tailor to Travel: Ensure your examples are relevant to the travel industry, showcasing your understanding of customer needs, market dynamics, and operational considerations in this sector.

• Visual Appeal & Clarity: While not a pure UI/UX role, a well-organized and visually appealing presentation of your portfolio is important. Use clear language and concise descriptions.

Challenge Preparation:

• Product Strategy & Design: Be prepared to discuss how you would approach designing a new travel product for a specific market segment or destination, considering market trends, competitive landscape, and commercial viability.

• Problem-Solving Scenarios: Anticipate questions about how you would address challenges like declining product performance, competitive threats, or negative customer feedback. Focus on your analytical process and solution-oriented approach.

• Commercial Justification: Practice articulating the business case for your product ideas, including projected ROI, target market, and competitive advantages.

• Stakeholder Alignment: Prepare examples of how you have successfully collaborated with and influenced sales, marketing, and operational teams to achieve product goals.

📝 Enhancement Note: The interview process for this role will likely focus heavily on practical application of product management principles within the travel industry, emphasizing commercial outcomes and collaborative capabilities. A well-prepared portfolio is essential for demonstrating these skills.

🛠 Tools & Technology Stack

Primary Tools:

• Microsoft Office Suite: Advanced proficiency required for daily tasks including data analysis (Excel), reporting, presentation creation (PowerPoint), and documentation (Word).

• Product Management Software: Experience with tools like Jira, Asana, Trello, or similar platforms for managing product backlogs, roadmaps, and project workflows.

• CRM Systems: Familiarity with CRM platforms (e.g., Salesforce, HubSpot) for understanding customer data, sales pipelines, and customer feedback.

• Data Analysis & Visualization Tools: Experience with tools like Tableau, Power BI, Google Analytics, or advanced Excel for analyzing product performance, market trends, and customer behavior.

Analytics & Reporting:

• Web Analytics: Experience with tools like Google Analytics to understand website traffic, user behavior, and conversion rates related to travel products.

• Reporting Dashboards: Ability to create and interpret reports and dashboards to track key performance indicators (KPIs) for travel products.

• Business Intelligence Tools: Familiarity with BI platforms for deeper data exploration and insight generation.

CRM & Automation:

• CRM Integration: Understanding how product data integrates with CRM systems to support sales and marketing efforts.

• Workflow Automation: Awareness of how automation can streamline product management processes or enhance customer experiences, though direct implementation might not be required.

📝 Enhancement Note: While specific tools aren't listed, the responsibilities imply a need for proficiency in standard office productivity software, project management tools, and data analysis/reporting tools. Given the travel industry context, familiarity with CRM and potentially booking/GDS systems would be advantageous.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to understanding and fulfilling customer needs to create exceptional and memorable travel experiences. This value drives product design and ongoing optimization efforts.

• Commercial Drive: A focus on achieving strong business results, revenue growth, and profitability through strategic product development and effective market positioning.

• Collaboration & Teamwork: An emphasis on working effectively across diverse departments (Sales, Marketing, Contracting) to achieve shared goals and ensure product success.

• Innovation & Adaptability: A willingness to explore new ideas, embrace market changes, and continuously improve products and processes to stay competitive.

• Data-Driven Decision Making: Utilizing market insights, customer feedback, and performance data to inform product strategy and optimize offerings.

• Passion for Travel: A genuine enthusiasm for the travel industry, its destinations, and the experiences it offers, which fuels creativity and dedication.

Collaboration Style:

• Cross-Functional Integration: The role requires proactive engagement and close collaboration with Sales, Marketing, Business Development, and Contracting teams. This involves regular communication, feedback loops, and joint strategy development.

• Constructive Feedback Culture: An environment where feedback is openly shared and received, contributing to continuous improvement of products and processes.

• Knowledge Sharing: Encouraging the sharing of insights from market research, customer feedback, and performance analysis across teams to foster collective learning and informed decision-making.

• Partnership Approach: Working as a partner with other departments to ensure that product strategies are aligned with sales targets, marketing campaigns, and operational capabilities.

📝 Enhancement Note: The company culture appears to be a blend of a customer-focused, data-driven approach with a strong emphasis on commercial success and collaborative teamwork, all within the vibrant context of the global travel industry.

⚡ Challenges & Growth Opportunities

Challenges:

• Dynamic Market: The travel industry is highly dynamic, subject to economic shifts, global events, and evolving consumer preferences. Adapting product strategies to these changes will be a continuous challenge.

• Balancing Needs: Effectively balancing the needs of diverse customer segments, commercial objectives, and operational capabilities to create products that are both desirable and feasible.

• Competitive Landscape: Operating in a highly competitive global travel market requires constant innovation and differentiation to maintain market share and attract customers.

• Data Integration & Analysis: Ensuring seamless integration of data from various sources (sales, marketing, customer feedback) and effectively analyzing it to derive actionable insights can be complex.

• Cross-Cultural Collaboration: Working effectively with diverse teams across different cultural backgrounds requires strong communication and interpersonal skills.

Learning & Development Opportunities:

• Advanced Product Strategy: Opportunities to develop deeper expertise in strategic product planning, market analysis, and portfolio management within the travel sector.

• Commercial Acumen Enhancement: Gaining further experience in commercial analysis, pricing strategies, and revenue optimization techniques.

• Industry Trends & Innovation: Staying abreast of emerging trends in travel, technology, and consumer behavior through industry publications, conferences, and internal knowledge sharing.

• Leadership Development: Potential to grow into leadership roles, managing teams or strategic product initiatives, with access to leadership training programs.

• Global Exposure: As part of Flight Centre Travel Group, there may be opportunities to work on international projects or gain exposure to different markets and brands.

📝 Enhancement Note: The challenges highlight the fast-paced and competitive nature of the travel industry, while the growth opportunities point towards a structured path for professional development in product management and leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for identifying and validating a new travel product opportunity. Walk us through a time you successfully launched a new product, detailing the market insights that drove it and the results achieved."

• "How do you approach managing the lifecycle of a travel product? How do you decide when to optimize, pivot, or retire a product?"

• "Imagine our sales team is struggling to sell a particular itinerary. What steps would you take to diagnose the problem and propose solutions?"

• "How do you balance customer desires with commercial viability and operational constraints when designing a travel experience?" Company & Culture Questions:

• "Why are you interested in working for Discova/Flight Centre Travel Group, and what do you know about our company and its place in the travel industry?"

• "How do you approach collaboration with sales, marketing, and contracting teams? Can you provide an example of a successful cross-functional project you were part of?"

• "Our values emphasize customer-centricity and commercial drive. How do these values align with your own approach to product design and management?"

• "How do you stay updated on market trends and innovations within the travel industry?" Portfolio Presentation Strategy:

• Tell a Story: For each case study, craft a compelling narrative that highlights the problem, your solution, and the impact.

• Quantify Impact: Use specific metrics (revenue, conversion rates, customer satisfaction scores, cost savings) to demonstrate the success of your product initiatives.

• Showcase Process: Clearly articulate your methodologies for research, design, development, and optimization.

• Focus on Collaboration: Explain how you worked with other teams and stakeholders to achieve outcomes.

• Be Prepared for Q&A: Anticipate questions about your decisions, challenges faced, and alternative approaches you might have considered.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of product management principles within the travel context, emphasizing commercial acumen, data-driven decision-making, and effective collaboration.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on the careers page.

• Portfolio Customization: Tailor your resume and portfolio to highlight your most relevant experience in product development, product management, and the travel industry. Select case studies that best showcase your ability to drive commercial success and manage the product lifecycle.

• Resume Optimization: Ensure your resume clearly articulates your years of experience, key responsibilities, and quantifiable achievements in product roles. Use keywords from the job description, such as "product lifecycle management," "commercial analysis," "travel industry," and "stakeholder collaboration."

• Interview Preparation: Practice articulating your product development process, commercial strategy, and collaborative experiences. Prepare specific examples for common interview questions related to product strategy, problem-solving, and teamwork.

• Company Research: Thoroughly research Flight Centre Travel Group and Discova, understanding their market position, brand values, and current offerings. Familiarize yourself with their approach to sustainability and their "Great Place to Work" status.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.