Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Zoe Financial

Location: Bogota, Colombia

Job Type: Full-Time

Category: Product Design / UX/UI

Date Posted: January 19, 2026

Experience Level: Mid-Level

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping the user experience of Zoe Financial's innovative wealth platform, focusing on the design and iteration of digital products.

• The Product Designer will be instrumental in translating complex financial concepts into intuitive and elegant user interfaces, driving product evolution.

• Collaboration with cross-functional teams, including product managers, engineers, and stakeholders, is a core aspect of this position, ensuring alignment and delivering cohesive solutions.

• The position requires a strong understanding of the end-to-end design process, from initial discovery and ideation through to execution and implementation, emphasizing a hands-on approach to product development.

📝 Enhancement Note: The role is explicitly described as "Mid-level" in the input, and the experience requirement of 3-5 years reinforces this. The focus on "building innovative digital products" and contributing "directly to the evolution of our product and user experience" positions this as a hands-on design role rather than a management or purely strategic one. The location being "On-site" in Bogota is a key differentiator from remote-friendly roles.

📈 Primary Responsibilities

• Conceptualize, sketch, and develop user journey maps, wireframes, and high-fidelity designs to create optimal product experiences.

• Present product design concepts and ideas to internal teams for brainstorming and feedback sessions.

• Actively contribute to and maintain the company's design system, ensuring consistency and scalability across the platform.

• Identify and propose enhancements to existing designs and the overall platform user interface.

• Create interactive product prototypes for user testing and iterative design refinement.

• Articulate design decisions clearly and provide constructive feedback to team members and stakeholders.

• Partner closely with the design team, product managers, engineers, and other stakeholders to ensure successful product delivery and user satisfaction.

• Support the Head of Design in strategic initiatives and day-to-day design operations.

📝 Enhancement Note: The responsibilities listed are standard for a mid-level Product Designer but are framed to emphasize the innovative and client-centric nature of Zoe Financial's platform. The inclusion of "journey maps," "design system maintenance," and "prototypes for user testing" highlights a robust design process. The mention of supporting the "Head of Design" indicates a clear reporting structure and potential for learning from senior leadership.

🎓 Skills & Qualifications

Education: While formal education requirements are not explicitly stated, a Bachelor's degree in Design, Human-Computer Interaction, or a related field is often preferred in product design roles. Candidates with equivalent practical experience will also be considered.

Experience: A minimum of 3-5 years of dedicated experience in UX/UI design or Product Design, with a demonstrable track record of successfully launched digital products. Experience within a fast-paced, growing environment, such as a startup, is highly valued.

Required Skills:

• Proven expertise in using design and prototyping tools, specifically Figma and Maze (or comparable alternatives).

• Advanced proficiency in rapid prototyping techniques.

• A strong aesthetic sense with a focus on clean, simple, and visually compelling design aesthetics.

• Solid understanding of fundamental visual design principles, including typography, color theory, and layout.

• Exceptional attention to detail in all aspects of design execution.

• Excellent verbal and written communication skills in English.

• Strong organizational and time management capabilities, with the ability to manage multiple projects concurrently and meet deadlines.

Preferred Skills:

• Familiarity with design tokens and variables for building and scaling design systems.

• Experience with AI-assisted design workflows or Figma Make.

• Proficiency in designing and building web pages using Framer.

• Interest and/or prior experience in the financial services, fintech, or wealth management industries.

• Experience with user testing methodologies and incorporating feedback into design iterations.

• Fluency in both English and Spanish is highly advantageous for effective collaboration in the Bogota office.

📝 Enhancement Note: The "Nice to have" section in the original description has been integrated into "Preferred Skills" to provide a more structured view. The importance of English and Spanish communication is highlighted as a preferred skill, given the Bogota location and the need for collaboration. The experience level is explicitly tied to the 3-5 year requirement, aligning with typical mid-level expectations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of digital product design projects, demonstrating the candidate's ability to handle the entire design lifecycle.

• Case studies that clearly outline the problem statement, design process, user research, design solutions, and the impact of those solutions.

• Examples of wireframes, user flows, high-fidelity mockups, and interactive prototypes that illustrate design thinking and execution.

• Demonstrations of how design decisions were made, supported by user testing, data, or stakeholder feedback.

Process Documentation:

• Evidence of experience in user research, ideation, and wireframing stages of the design process.

• Examples of creating and maintaining design systems or style guides.

• Documentation of user testing methodologies and how feedback was incorporated into design iterations.

• Workflow examples showcasing collaboration with product managers and engineers to bring designs to life.

• Demonstrations of how design contributes to business objectives and enhances user engagement.

📝 Enhancement Note: While not explicitly stated as "portfolio requirements" in the original text, the responsibilities and qualifications strongly imply the need for a portfolio. This section outlines the expected components of such a portfolio, focusing on process, deliverables, and impact, which are critical for evaluating a product designer. The emphasis on "Figma, Figma Prototype, Maze" points to specific tool proficiency that should be showcased.

💵 Compensation & Benefits

Salary Range: For a Mid-level Product Designer in Bogota, Colombia, with 3-5 years of experience, the estimated annual salary range is between COP $72,000,000 and COP $108,000,000 (approximately $18,000 - $27,000 USD, based on current exchange rates). This estimate considers the cost of living in Bogota, industry standards for design roles, and the company's funding status.

Benefits:

• Competitive base salary.

• Premium Healthcare & Dental coverage.

• Commuting allowance of COP $250,000 per month.

• Smart Fit Black Plan Subscription for fitness.

• Lunch allowance of COP $800,000 per month via Rappicreditos.

• Opportunity to significantly influence and shape the culture of a fast-growing company as an early team member.

• Annual company offsite in New York City for the Colombia-based team, with all travel expenses covered.

Working Hours: The standard working hours are Monday to Friday, aligning with a full-time, on-site role. While not explicitly stated, a typical work week would be approximately 40 hours.

📝 Enhancement Note: The salary range is an estimation based on typical mid-level Product Designer compensation in Bogota, Colombia. This is a critical piece of information for candidates and has been researched using cost-of-living data and industry salary benchmarks for tech roles in the region. The benefits are detailed directly from the provided text, highlighting attractive perks.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (Fintech) / Wealth Management. Zoe Financial operates at the intersection of technology and finance, aiming to disrupt traditional wealth management with innovative digital solutions. This industry context implies a need for precision, security, and a client-centric approach in all design and operational endeavors.

Company Size: Zoe Financial is a well-funded, fast-growing company with a "start-up work vibe." While the exact employee count isn't provided, the mention of offices in New York and Bogota, coupled with venture capital backing, suggests a growing team likely in the range of 50-200 employees, with potential for rapid expansion.

Founded: The input does not specify the founding year, but the company's accolades and venture capital backing indicate it's an established but rapidly scaling entity. The leadership team has over 20 years of industry experience, providing a strong foundation and strategic direction.

Team Structure:

• The Product Design team is led by a "Head of Design," to whom this role reports.

• The designer will work closely with product managers, engineers, and other stakeholders, indicating a collaborative, cross-functional structure.

Methodology:

• Zoe Financial is described as a "technologically and data-driven business," indicating that design decisions and product development are informed by data analytics and technological innovation.

• The company values autonomy and initiative, encouraging team members to take ownership and drive progress.

• A strong focus on client experience is paramount, shaping how products are designed and services are delivered.

Company Website: https://zoefinancial.com/

📝 Enhancement Note: The company culture is inferred from descriptions like "fast-growing," "start-up work vibe," "A players," "technologically and data-driven," and "client experience." This provides context for the type of environment a designer will enter. The industry classification is based on "wealth platform" and "fintech" mentions.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Mid-level Product Designer." This implies a position where the individual is expected to contribute independently to design projects, execute design tasks effectively, and collaborate as part of a team. While not yet a senior or leadership role, it offers significant opportunities to refine skills, gain experience in a specialized industry, and contribute substantively to product development.

Reporting Structure: The Product Designer will report directly to the "Head of Design." This provides a clear line of management and mentorship, offering guidance and opportunities for feedback and professional development. Collaboration will extend to product managers and engineers, fostering cross-functional understanding.

Operations Impact: The Product Designer's work directly impacts the client experience and the evolution of Zoe Financial's wealth platform. By creating intuitive and elegant digital products, the designer contributes to client satisfaction, retention, and the overall growth of the business. Their designs are crucial for making complex financial services accessible and user-friendly, thereby driving user adoption and operational efficiency.

Growth Opportunities:

• Skill Specialization: Deepen expertise in UX/UI design, prototyping, and design systems within the specialized fintech and wealth management sector.

• Industry Exposure: Gain invaluable experience in the dynamic fintech industry, understanding the unique challenges and opportunities of designing for financial services.

• Leadership Potential: As an early team member in a growing company, there is potential to grow into more senior design roles or even contribute to building and mentoring future design teams.

• Cross-Functional Learning: Develop a comprehensive understanding of product management, engineering workflows, and business strategy through close collaboration.

• Networking & Exposure: The annual New York City offsite offers a unique opportunity for networking with leadership and colleagues from different offices, broadening professional horizons.

📝 Enhancement Note: This section extrapolates career progression based on the "Mid-level" designation and the context of a "fast-growing company." The emphasis is on skill development, industry exposure, and the potential for advancement within a scaling organization, common growth trajectories for mid-level professionals.

🌐 Work Environment

Office Type: The role is on-site in Bogota, Colombia, indicating a physical office environment. This suggests a collaborative workspace where in-person interaction with colleagues is expected and encouraged.

Office Location(s): Bogota, Colombia. Specific details about the office building or neighborhood are not provided, but its presence implies a dedicated workspace for the local team.

Workspace Context:

• Collaborative Environment: The emphasis on working closely with designers, product managers, and engineers suggests an open and collaborative workspace designed to foster teamwork and idea exchange.

• Tools & Technology: The designer will have access to industry-standard design tools like Figma and Maze, along with the necessary technological infrastructure to support their work.

• Team Interaction: Being on-site facilitates direct communication, spontaneous brainstorming sessions, and stronger team cohesion, which is beneficial for complex design projects.

Work Schedule: The position is full-time, with a standard Monday to Friday schedule. This provides a predictable routine, allowing for effective project planning and work-life balance, while also ensuring consistent availability for team collaboration.

📝 Enhancement Note: The "Work Environment" is detailed based on the "On-site" work arrangement and the company's description of itself as a "fast-growing company" with a "start-up work vibe." This implies a dynamic and collaborative physical workspace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience against the job requirements.

• Design Challenge/Case Study: Candidates may be asked to complete a take-home design challenge or present a case study from their portfolio, demonstrating their problem-solving skills, design process, and ability to articulate design decisions.

• Interviews with Design & Product Teams: Meetings with the Head of Design, fellow designers, product managers, and potentially engineers to evaluate technical skills, collaboration style, and cultural fit.

• Stakeholder Interview: Potential interview with other key stakeholders or leadership to discuss strategic alignment and overall impact.

Portfolio Review Tips:

• Showcase End-to-End Process: Clearly articulate your role and contribution in each project, from initial problem definition and user research through to final design and iteration.

• Highlight Figma & Prototyping Skills: Ensure your portfolio prominently features examples of your work using Figma, including detailed prototypes and user flows. Demonstrate proficiency with tools like Maze for user testing.

• Quantify Impact: Where possible, include metrics or outcomes that demonstrate the success of your designs (e.g., improved user engagement, conversion rates, task completion times).

• Tell a Story: Structure your case studies as narratives that highlight challenges, your thought process, solutions, and the results achieved.

• Tailor to Fintech: If you have relevant fintech or wealth management experience, make sure to emphasize it. Showcase an understanding of the unique design considerations in this industry.

• Clarity and Conciseness: Present your work clearly and concisely, ensuring that your design rationale is easy to follow.

Challenge Preparation:

• Understand the Company: Research Zoe Financial’s mission, products, and target audience. Understand their client-centric approach and their position in the fintech market.

• Review Design Principles: Refresh your understanding of core UX/UI principles, interaction design, visual hierarchy, and design system best practices.

• Practice Articulation: Be prepared to clearly and confidently explain your design decisions, trade-offs, and rationale behind your choices. Practice presenting your portfolio and any design challenges.

• Anticipate Questions: Prepare for questions about your design process, how you handle feedback, how you collaborate with engineers and product managers, and your experience with specific tools.

📝 Enhancement Note: This section is constructed based on typical interview processes for Product Designer roles in tech companies, especially those emphasizing a strong design process and portfolio. The advice is tailored to the specific tools and industry mentioned.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is explicitly mentioned as a required expert tool. Proficiency in Figma for UI design, wireframing, and collaborative design is essential.

• Figma Prototype: Essential for creating interactive prototypes to demonstrate user flows and test design concepts.

• Maze (or similar): Required for user testing and gathering feedback on prototypes. Candidates should be comfortable with its functionalities.

Analytics & Reporting:

CRM & Automation:

Other Potential Tools (Preferred/Nice-to-have):

• Framer: Mentioned as a preferred tool for building web pages, indicating potential for web design and prototyping within this framework.

• Design Systems Tools: Experience with design tokens and variables suggests familiarity with tools and methodologies for managing scalable design systems.

📝 Enhancement Note: The "Tools & Technology Stack" is heavily informed by the explicit mentions of Figma, Figma Prototype, and Maze in the qualifications. Other tools are inferred based on industry standards for a data-driven fintech company.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: A core value, as Zoe Financial is "passionate about our clients and live/breathe the client experience." Designers are expected to prioritize user needs and satisfaction.

• Excellence & High Performance: Hiring "A players" and "Navy Seals" implies a culture that values top talent, dedication, and high-quality work output.

• Innovation & Disruption: Being at the "forefront of tech & finance, redefining personal finance" suggests a culture that embraces new ideas and challenges the status quo.

• Data-Driven Decision Making: As a "technologically and data-driven business," decisions are expected to be informed by data, requiring designers to be analytical and evidence-based.

• Autonomy & Initiative: The company "believes in autonomy & take the initiative," encouraging employees to be proactive and self-starters.

Collaboration Style:

• Cross-functional Integration: Designers are expected to collaborate closely with product managers, engineers, and stakeholders, indicating a team-oriented approach where design is an integral part of the development process.

• Open Communication: Presenting ideas and providing feedback is a key part of the role, suggesting a culture that values open dialogue and constructive criticism.

• Fast-Paced Environment: The "start-up work vibe" implies a dynamic and agile collaboration style, where teams can quickly iterate and adapt.

📝 Enhancement Note: The "Team Culture & Values" are directly extracted and interpreted from the descriptive text about Zoe Financial's ethos and work environment. This section highlights the principles that guide daily operations and interactions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation with User Needs: Designing innovative financial products while ensuring they remain intuitive and accessible for a broad client base.

• Navigating a Fast-Paced Environment: Adapting quickly to changing priorities and project demands in a growing startup.

• Cross-functional Communication: Effectively communicating complex design ideas and rationale to non-design stakeholders (engineers, product managers, leadership).

• Maintaining Design System Scalability: Ensuring the design system evolves effectively to support new features and platform growth without becoming cumbersome.

• Understanding the Fintech Landscape: Quickly grasping the nuances of financial services and wealth management to inform design decisions.

Learning & Development Opportunities:

• Industry Specialization: Gaining deep expertise in designing for the fintech and wealth management sectors, a high-demand area.

• Advanced Tool Proficiency: Mastering Figma, prototyping tools, and potentially new design technologies like AI-assisted workflows.

• Design System Development: Contributing to and learning from the growth of a scalable design system.

• Cross-functional Collaboration Skills: Enhancing abilities to work effectively with product, engineering, and business teams.

• Mentorship from Head of Design: Receiving guidance from experienced leadership to hone design skills and career trajectory.

• Exposure to NYC Operations: The annual offsite provides unique networking and learning opportunities.

📝 Enhancement Note: Challenges are inferred from the nature of the role and industry, while growth opportunities are derived from the company's description and the "Mid-level" designation. This provides a realistic outlook for potential candidates.

💡 Interview Preparation

Strategy Questions:

• Design Process & Rationale: "Walk me through a project in your portfolio where you faced a significant design challenge. What was the problem, how did you approach it, what were your key decisions, and what was the outcome?" Be prepared to detail your use of Figma, prototyping, and user testing.

• Collaboration & Feedback: "Describe a time you had to collaborate with engineers or product managers who had different ideas about a design. How did you navigate that situation and reach a consensus?"

• Problem-Solving & Innovation: "Imagine we need to design a new feature for our wealth platform that helps clients visualize their long-term financial goals. How would you approach this problem from ideation to high-fidelity design?"

Company & Culture Questions:

• "What interests you about Zoe Financial and the fintech industry specifically?"

• "How do you contribute to a fast-paced, data-driven work environment?"

• "Describe your ideal team dynamic and how you prefer to collaborate."

Portfolio Presentation Strategy:

• Focus on Impact: For each project, clearly articulate the problem, your specific contribution, the design process, and the measurable results or improvements achieved.

• Demo Your Tools: Be ready to screen-share and navigate through your Figma files, demonstrating your proficiency in creating wireframes, mockups, and interactive prototypes.

• Explain Your "Why": For every design decision, be prepared to explain the rationale behind it, referencing user research, best practices, or business goals.

• Showcase Iteration: Highlight instances where you iterated on designs based on feedback or user testing, demonstrating adaptability and a commitment to optimal solutions.

• Spanish Fluency (if applicable): If you are fluent in Spanish, be prepared to engage in parts of the interview in Spanish to showcase this skill.

📝 Enhancement Note: Interview preparation advice is tailored to a Product Designer role in a fintech startup, focusing on process, collaboration, and tool proficiency, with specific considerations for the company's culture and location.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Breezy HR.

• Portfolio Customization: Ensure your portfolio prominently features projects showcasing your expertise with Figma, prototyping, and user testing (e.g., Maze). Tailor your case studies to highlight your end-to-end design process and any relevant fintech experience.

• Resume Optimization: Update your resume to clearly highlight your 3-5 years of experience in UX/UI or Product Design, emphasizing achievements in creating high-quality digital products, and listing proficiency in required tools.

• Interview Preparation: Practice articulating your design decisions, collaboration style, and problem-solving approach. Prepare to present a key portfolio project and discuss the company's mission and products.

• Company Research: Thoroughly research Zoe Financial, its products, target audience, and its position in the fintech industry. Understand their client-centric approach and data-driven culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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