Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Pontosense

Location: Toronto, Ontario, Canada

Job Type: Full-Time

Category: Product Design / UX/UI Design

Date Posted: September 01, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Own the end-to-end design of a critical B2B SaaS platform, focusing on user experience, information architecture, and visual systems for enterprise clients.

• Translate complex operational workflows and data-dense requirements into intuitive and accessible user interfaces for diverse user roles and permissions.

• Drive product design strategy, from user research and wireframing to prototyping and final UI implementation, ensuring high standards of quality and usability.

• Collaborate closely with Product Management and Engineering to ensure design feasibility and successful implementation, with a direct reporting line to the Chief Operating Officer.

• Champion accessibility standards (WCAG 2.1 AA) and contribute to the evolution of a robust design system to ensure consistent and scalable design decisions.

📝 Enhancement Note: This role is positioned as a Product Designer with significant ownership and autonomy, reporting directly to the COO. The emphasis on "end-to-end B2B platform design," "full-ownership role," and "decide what good looks like here" indicates a strategic position rather than a purely execution-focused one. The candidate is expected to bring structure to ambiguity and lead design initiatives for complex enterprise software.

📈 Primary Responsibilities

• Conduct in-depth user research, including interviews, feedback analysis, and product data interpretation, to deeply understand customer needs, user roles, and operational workflows within the B2B SaaS context.

• Design comprehensive user journeys, information architecture, and efficient workflows for a data-dense B2B platform, encompassing dashboards, settings, administration tools, and reports tailored to various user roles and permission levels.

• Develop wireframes, interactive prototypes, and final UI designs that address complex business requirements, ensuring scalability and consistency across the platform.

• Own and meticulously craft the visual specification, including color palettes, typography, component states, and overall visual hierarchy, with a strong focus on achieving WCAG 2.1 AA compliance.

• Maintain and advance the company's design system to ensure design decisions compound effectively, reducing re-litigation of established patterns and accelerating development cycles.

• Proactively identify and address accessibility gaps, ensuring the platform is usable by a wide range of users with varying needs and technical proficiencies.

• Collaborate intensely with Product Management to translate business rules and requirements into intuitive and effective user experiences, and partner with Engineering to ensure accurate and feasible design implementation.

• Perform rigorous usability testing and iterate on designs based on customer feedback, internal reviews, and product data to continuously improve existing features and user satisfaction.

• Ensure all design states, including loading, partial data, error, and empty states, are handled with the same care and attention as the "happy path" scenarios.

• Lead UX and visual quality reviews to ensure shipped products align with specified designs and maintain a high standard of quality.

📝 Enhancement Note: The responsibilities emphasize strategic ownership and a deep dive into complex B2B SaaS challenges, particularly around data density, diverse user roles, and accessibility. The expectation is for the designer to not just execute but to define and lead the design direction for the platform.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and skills in product design is paramount.

Experience: 3+ years of full-time product design experience specifically within enterprise or B2B SaaS product environments.

Required Skills:

• Portfolio: A robust portfolio showcasing a strong command of both interaction and flow design, as well as high-fidelity visual UI craft.

• Design Tools: Demonstrated proficiency with Figma for creating wireframes, user flows, interactive prototypes, and managing component states.

• Data-Dense Interfaces: Proven experience designing complex, data-dense, or state-heavy interfaces such as dashboards, administration tools, and reporting systems.

• Accessibility Standards: Working knowledge of WCAG 2.1 AA guidelines and practical experience in identifying and resolving real-world accessibility issues.

• User Research: Experience conducting or actively contributing to user research activities, including usability testing, user interviews, and survey analysis.

• Communication: Excellent verbal and written communication skills, with the ability to clearly articulate design reasoning and rationale to product and engineering stakeholders.

• Location: Must be based in Ontario, Canada, and able to work within a hybrid environment.

Preferred Skills:

• Domain Familiarity: Prior experience in regulated or trust-sensitive domains such as healthcare, senior care, or similar industries.

• Data Visualization: Familiarity with sensor data interpretation or time-series data visualization techniques.

📝 Enhancement Note: The experience requirement is specific to B2B SaaS, highlighting the need for candidates who understand the nuances of enterprise software design. The emphasis on a portfolio that shows both interaction/flow and UI craft, alongside practical accessibility experience, is critical.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Interaction & Flow Design: Showcase end-to-end user journeys, complex workflow designs, and information architecture for B2B applications.

• Visual UI Craft: Demonstrate a strong grasp of visual design principles, including typography, color theory, layout, and component states, with a focus on clarity and usability in data-rich environments.

• Prototyping Capabilities: Include interactive prototypes built in Figma that effectively communicate user flows and interaction patterns.

• Accessibility Integration: Provide examples that clearly illustrate how accessibility considerations (WCAG 2.1 AA) were integrated into the design process and final deliverables.

• Data-Dense Interface Examples: Present case studies of designing dashboards, reporting tools, or administration interfaces that handle significant amounts of information effectively.

Process Documentation:

• User Research & Analysis: Document the methodologies used for user research, including how insights were gathered, analyzed, and translated into design decisions.

• Design System Contribution: Showcase examples of how design systems were maintained, evolved, or contributed to, demonstrating an understanding of scalable design principles.

• Iteration & Feedback Loops: Illustrate the process of iterating on designs based on user feedback, usability testing, and product data, highlighting the impact of these iterations.

• Cross-Functional Collaboration: Detail how design decisions were communicated and defended to product management and engineering teams, including the rationale behind choices.

📝 Enhancement Note: The portfolio requirements are geared towards demonstrating practical application of complex B2B design principles, including data density, accessibility, and cross-functional collaboration, rather than just aesthetic presentation.

💵 Compensation & Benefits

Salary Range: CAD $75,000 - $110,000 annually (Estimated)

📝 Enhancement Note: Based on industry benchmarks for a Product Designer with 2-5 years of experience in Toronto, Canada, focusing on B2B SaaS and enterprise software. This range accounts for the cost of living in Toronto and the specialized skills required.

Benefits:

• Competitive salary and performance-based growth opportunities.

• Comprehensive health and wellness benefits.

• 15 days of paid vacation annually.

• Flexible, hybrid work environment that values autonomy.

• Direct collaboration with senior leadership (COO, Product Manager).

Working Hours: Standard 40 hours per week, with flexibility inherent in a hybrid work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Wellness Technology / Healthcare Technology. Pontosense operates at the intersection of sensing technology and elder care, aiming to enhance independence and safety through innovative, non-intrusive solutions. This is a fast-paced, innovative start-up environment.

Company Size: Small, tight-knit team. This implies a high degree of collaboration, direct impact, and the opportunity to wear multiple hats.

Founded: The founding date is not specified, but the company is described as an "exciting, innovative, fast-paced technology start-up." This suggests a dynamic and evolving organizational structure.

Team Structure:

• Direct Reporting: The Product Designer reports directly to the Chief Operating Officer (COO), Muxin, indicating high visibility and direct access to leadership.

• Daily Collaboration: Close daily partnership with Mia, the B2B Product Manager, and the engineering team.

• Peer Collaboration: A counterpart Product Designer focuses on the consumer product line, allowing for specialization.

• Cross-Functional Integration: Strong emphasis on seamless collaboration between design, product management, and engineering to ensure product success.

Methodology:

• Data-Driven Design: Decisions are informed by product data, user feedback, and usability testing.

• Agile Development: Implied by the mention of sprints and close collaboration with engineering, suggesting iterative design and development cycles.

• User-Centric Approach: Deep understanding of customer needs and operational workflows is central to the design process.

• Design System Utilization: Emphasis on leveraging and evolving a design system for consistency and efficiency.

Company Website: https://pontosense.bamboohr.com/careers (Note: This is a BambooHR careers portal URL, the primary company website might be different but this is the direct application entry point).

📝 Enhancement Note: The company culture is characterized by its startup nature, mission-driven focus on wellness technology, and emphasis on direct collaboration and impact. The close proximity to leadership and engineering is a key differentiator.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Product Designer with significant scope. This role offers "full ownership" of the B2B platform's design, moving beyond execution to strategic definition. It's an opportunity to shape a product line from its current state and define future design directions.

Reporting Structure: Reports directly to the Chief Operating Officer (COO), providing a unique vantage point into business strategy and operational decision-making. This structure minimizes hierarchical layers and accelerates communication.

Operations Impact: The role has a direct and significant impact on the usability, adoption, and ultimately, the success of Pontosense's B2B platform. By making complex sensing data legible and actionable, the designer directly influences care providers' ability to deliver timely and effective support, impacting patient outcomes and business operations.

Growth Opportunities:

• Strategic Design Leadership: Potential to grow into a lead design role, overseeing broader product design initiatives or mentoring junior designers as the company scales.

• Domain Expertise: Develop deep expertise in wellness technology, healthcare sensing, and regulated industries, becoming a valuable specialist.

• Product Strategy Influence: Direct access to the COO and Product Manager allows for significant influence on product strategy and roadmap decisions.

• Design System Evolution: Opportunity to build and lead the evolution of the design system, establishing best practices and scalable design patterns.

• Cross-Functional Skill Development: Enhanced collaboration with engineering and product management fosters a holistic understanding of product development.

📝 Enhancement Note: The growth potential is tied to strategic influence and ownership, rather than just traditional hierarchical advancement. The direct reporting line to the COO offers a unique pathway for career development and impact.

🌐 Work Environment

Office Type: Hybrid work environment. This suggests a blend of remote work and in-office collaboration, offering flexibility while maintaining opportunities for in-person teamwork.

Office Location(s): Toronto, Ontario, Canada. The specific office location within Toronto is not detailed, but the requirement to be based there indicates a physical presence for hybrid work.

Workspace Context:

• Collaborative Hub: The office likely serves as a hub for focused work, team meetings, brainstorming sessions, and cross-functional collaboration between design, product, and engineering.

• Tools & Technology: Access to standard design tools (Figma) and potentially other collaborative software and hardware necessary for product development.

• Team Interaction: Opportunities for direct, in-person interaction with the COO, Product Manager, engineering team, and fellow designers, fostering a strong team dynamic.

Work Schedule: Standard full-time hours (approximately 40 hours per week) with inherent flexibility due to the hybrid nature of the work. This allows for efficient scheduling of deep work sessions and collaborative meetings.

📝 Enhancement Note: The hybrid environment is a key aspect, balancing autonomy with the need for in-person collaboration, which is crucial for a small, fast-paced startup.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application and resume review, focusing on experience with B2B SaaS, Figma proficiency, and portfolio quality.

• Portfolio Review & Discussion: A deep dive into the candidate's portfolio, discussing specific projects, design process, problem-solving approaches, and rationale behind key decisions. Expect questions about handling complexity, data density, and accessibility.

• Product/Engineering Collaboration Simulation: Potential scenario-based questions or a brief exercise to assess collaboration style with Product Management and Engineering.

• Leadership Interview: Meeting with the COO (Muxin) to discuss strategic thinking, ownership, cultural fit, and alignment with Pontosense's mission.

• Technical/Design Challenge: A potential take-home assignment or a live design exercise focusing on a specific problem relevant to the B2B platform, requiring demonstration of UX/UI skills, problem-solving, and communication.

Portfolio Review Tips:

• Structure for Impact: Organize your portfolio to clearly showcase your most relevant B2B SaaS and data-dense interface design experience first.

• Tell a Story: For each case study, clearly articulate the problem, your role, the process you followed (research, ideation, iteration), the solutions you designed, and the measurable outcomes or impact.

• Highlight Ambiguity Navigation: Emphasize projects where you took ownership and brought structure to unclear requirements, demonstrating your ability to define "what good looks like."

• Showcase Process, Not Just Pixels: Detail your user research, wireframing, prototyping, and testing methodologies. Explain why you made certain design decisions.

• Data Legibility Focus: If possible, include examples of how you made complex data understandable and actionable for users.

• Accessibility Integration: Explicitly call out how you addressed WCAG 2.1 AA standards and any specific accessibility challenges you overcame.

• Figma Proficiency: Be prepared to discuss your Figma workflow, component system, and prototyping techniques.

Challenge Preparation:

• Understand the Domain: Research Pontosense's mission, their contactless sensing technology, and the challenges faced by home care agencies and senior living operators.

• Focus on B2B SaaS Nuances: Prepare for challenges that involve multi-user roles, permissions, operational workflows, and data visualization.

• Accessibility First: Assume accessibility will be a key consideration in any design challenge.

• Articulate Your Reasoning: Be ready to explain your design choices clearly and concisely, linking them back to user needs and business objectives.

• Embrace Ambiguity: If presented with a vague problem, demonstrate how you would approach clarifying requirements and defining the scope.

📝 Enhancement Note: The application process emphasizes a deep understanding of B2B SaaS design, practical application of skills, and the ability to work autonomously and collaboratively within a startup environment. The portfolio review is a critical component.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for wireframing, user flows, prototyping, UI design, and component management. Mastery of Figma's advanced features (variants, auto layout, prototyping) is essential.

• Design System Tools: Proficiency in creating, maintaining, and utilizing design systems within Figma or similar platforms.

Analytics & Reporting:

• Product Analytics Tools: Familiarity with tools used to track user behavior, feature adoption, and platform performance (e.g., Amplitude, Mixpanel, Pendo, or similar). This is crucial for informing design decisions based on product data.

• Data Visualization Tools: Experience with how data is presented and consumed, potentially including familiarity with dashboarding tools or libraries, to ensure effective legibility of sensing data.

CRM & Automation:

• While not directly designing CRM/automation tools, understanding how the Pontosense platform integrates with or complements these systems from a user experience perspective might be beneficial. The focus here is on the user interface for operational tasks.

• Collaboration Platforms: Tools like Slack, Jira, Confluence for team communication, project management, and documentation.

📝 Enhancement Note: The primary technical requirement is Figma proficiency. However, understanding the broader ecosystem of B2B SaaS tools, particularly analytics and data visualization, is crucial for designing effective interfaces for data-dense platforms.

👥 Team Culture & Values

Operations Values:

• Ownership & Autonomy: Taking responsibility for the product design end-to-end, driving initiatives, and making decisions with minimal oversight.

• Data-Driven Decision Making: Utilizing user research, product data, and feedback to inform design choices, ensuring solutions are effective and user-validated.

• Accessibility as Core Quality: Treating accessibility (WCAG 2.1 AA) as an integral part of design quality, not an afterthought.

• Clarity & Efficiency: Designing interfaces that are clear, intuitive, and efficient for users, especially in complex, data-dense environments.

• Collaboration & Communication: Openly sharing design reasoning, actively participating in discussions with product and engineering, and valuing feedback.

• Continuous Improvement: A commitment to iterating on designs and improving existing features based on user needs and performance metrics.

Collaboration Style:

• Close-Knit & Cross-Functional: Working intimately with Product Management and Engineering, fostering a collaborative environment where design is integrated early and often in the development process.

• Direct Communication: Expect direct, open communication with leadership (COO, Product Manager) and team members, with a focus on transparency and shared understanding.

• Feedback-Oriented: A culture that encourages constructive feedback exchange to refine designs and processes.

• Problem-Solving Focused: A collective effort to tackle complex challenges, particularly around making sensing data understandable and actionable.

📝 Enhancement Note: The culture emphasizes a startup mentality: high ownership, rapid iteration, and strong cross-functional teamwork, with a particular focus on mission-driven impact and technical excellence in design.

⚡ Challenges & Growth Opportunities

Challenges:

• Ambiguity & Definition: Navigating a landscape where much of the B2B platform's design specifics are yet to be defined, requiring proactive problem-solving and strategic thinking.

• Data Complexity: Translating abstract, potentially complex sensing data into intuitive and actionable insights for non-technical users.

• Diverse User Needs: Designing for multiple user roles with different permissions, workflows, and goals within a single platform.

• Balancing Scalability & Usability: Ensuring designs are scalable for enterprise use while remaining intuitive and easy to use for all users.

• Maintaining Accessibility: Continuously ensuring the platform adheres to and maintains WCAG 2.1 AA standards as new features are developed.

Learning & Development Opportunities:

• Deep Dive into Wellness Technology: Gaining specialized knowledge in a rapidly evolving and impactful industry.

• Product Strategy Influence: Direct exposure to high-level product strategy and decision-making through reporting to the COO.

• Design System Ownership: Opportunity to significantly shape and grow the company's design system, establishing a strong foundation for future growth.

• Cross-Functional Expertise: Enhancing skills in collaborating with product managers and engineers on complex B2B SaaS products.

• User Research Acumen: Deepening skills in understanding and designing for diverse enterprise user groups.

📝 Enhancement Note: The challenges are directly tied to the autonomy and scope of the role, offering significant opportunities for professional growth in strategic design and domain expertise.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you took ownership of a product design initiative with ambiguous requirements. How did you define the problem and arrive at a solution?" (Focus on your process for bringing structure to ambiguity.)

• "How do you approach designing for multiple user roles with different permissions and needs within a single B2B platform?" (Prepare examples of information architecture, role-based UIs, or permission systems.)

• "Walk us through a complex data visualization or dashboard you designed. What were the key challenges in making the data legible and actionable for your target users?" (Highlight your problem-solving and data communication skills.)

• "How do you integrate accessibility (WCAG 2.1 AA) into your design process from the outset, rather than as an afterthought?" (Be ready to discuss specific techniques and considerations.) Company & Culture Questions:

• "What interests you about Pontosense's mission and our contactless sensing technology for wellness?" (Research the company's mission and technology.)

• "How do you see your role contributing to a small, fast-paced startup environment?" (Emphasize adaptability, initiative, and collaboration.)

• "Describe your ideal collaboration style with product managers and engineers." (Focus on communication, feedback, and shared goals.)

• "How do you handle constructive criticism or feedback on your designs from stakeholders?" (Showcase openness to feedback and a growth mindset.) Portfolio Presentation Strategy:

• Curate Select Projects: Choose 3-4 strong projects that best represent your B2B SaaS, data-dense interface, and accessibility design experience.

• Structure Your Narrative: For each project, clearly outline the problem, your specific role and contributions, your design process (research, ideation, iteration, testing), the final solution, and the impact/outcomes. Use visuals effectively.

• Highlight Your "Why": Be prepared to articulate the reasoning behind your design decisions, linking them to user needs, business goals, and design principles.

• Demonstrate Figma Proficiency: Be ready to navigate your Figma files if asked, showcasing your workflow, component system, and prototyping skills.

• Address Ambiguity & Ownership: Explicitly point out how you navigated ambiguity and took ownership in your projects.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., improved task completion time, increased user satisfaction, reduction in errors).

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, problem-solving skills for complex B2B environments, a deep understanding of the design process, and strong communication abilities.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided BambooHR careers portal link.

• Portfolio Customization: Ensure your submitted portfolio prominently features B2B SaaS projects, data-dense interfaces, and evidence of WCAG 2.1 AA compliance. Tailor your case studies to highlight how you've tackled ambiguity and driven end-to-end design ownership.

• Resume Optimization: Clearly articulate your 3+ years of experience in enterprise/B2B SaaS product design. Use keywords like "Figma," "UX/UI," "Accessibility," "Data Visualization," and "User Research." Quantify achievements where possible.

• Prepare Your Narrative: Practice walking through your portfolio projects, focusing on your design process, decision-making rationale, and the impact of your work. Be ready to discuss your experience with diverse user roles and complex operational workflows.

• Research Pontosense: Understand their mission, technology, and the challenges faced by their target customers. This will enable you to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with Pontosense before making application decisions.