Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Pogo Technologies, Inc.

Location: Brooklyn, New York, United States

Job Type: FULL_TIME

Category: Product Design / GTM Operations Support

Date Posted: 2026-07-31

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote (US/Canada)

🚀 Role Summary

• Lead end-to-end product design for an innovative B2B consumer insights platform and a growing consumer app with 3 million+ users.

• Define and establish the product roadmap, design language, systems, and design culture from an early stage.

• Collaborate closely with engineering and Go-To-Market (GTM) teams to deliver high-quality, polished user experiences.

• Drive design innovation by leveraging data, AI, and user feedback in a fast-paced, startup environment.

• Focus on crafting delightful interfaces that build trust and clearly communicate the power of Pogo's data and AI technology.

📝 Enhancement Note: While this role is primarily Product Design, the close collaboration with GTM and the focus on a B2B platform necessitate an understanding of how design impacts sales enablement, customer adoption, and overall revenue generation. Therefore, aspects of GTM Operations support are implicitly involved.

📈 Primary Responsibilities

• Design core product experiences across both the B2B platform and consumer-facing application, encompassing the full product development lifecycle from initial concept to post-launch iteration.

• Develop visually appealing, intuitive, and trustworthy interfaces that effectively showcase the capabilities of Pogo's data and AI technologies.

• Meticulously refine all aspects of the user interface, including layout, typography, spacing, color palettes, motion design, and interactive elements to ensure a best-in-class user experience.

• Play a pivotal role in shaping the future product roadmap and establishing foundational design principles, scalable design systems, and a robust design culture.

• Employ creative problem-solving and agile methodologies to deliver high-quality design outcomes within a dynamic and often ambiguous startup setting.

• Partner effectively with engineering and GTM teams, fostering strong cross-functional communication and alignment to ensure successful product launches and ongoing improvements.

• Utilize modern design tools and workflows, including Figma and potentially LLMs, to maximize efficiency and design velocity.

📝 Enhancement Note: The description emphasizes "shipping high-quality work in a fast-paced, often ambiguous, startup environment" and "design things in a day" which implies a need for rapid iteration and decision-making, common in early-stage GTM operations where quick feedback loops are crucial for sales and marketing initiatives.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating proficiency in product design principles and execution is paramount. Equivalent practical experience will be highly valued.

Experience: Proven experience designing software products, with a preference for candidates who have worked in startup environments or have direct experience designing enterprise-grade products or AI interactions. A minimum of 2-5 years of relevant design experience is anticipated for this mid-level role.

Required Skills:

• Proficient in end-to-end product design for both B2B and consumer-facing applications.

• Mastery of design tools, particularly Figma, for rapid prototyping and high-fidelity design.

• Strong understanding of UI/UX principles, interaction design, and visual design best practices.

• Ability to meticulously craft detailed interfaces, focusing on layout, typography, color, spacing, and motion.

• Experience in developing and applying design systems to ensure consistency and scalability.

• Demonstrated ability to collaborate effectively with engineering and cross-functional teams.

• Excellent product intuition and a knack for creating simple, clear, and user-friendly experiences.

• Experience in iterating on designs based on user feedback and data analysis. Preferred Skills:

• Experience designing AI-powered interactions or leveraging LLMs (e.g., ChatGPT, Claude) within a design workflow.

• Previous experience in a startup environment, demonstrating adaptability and speed.

• Experience designing for enterprise-grade software products.

• Familiarity with user research methodologies and translating insights into design solutions.

• A strong design sensibility and a high bar for design quality, evidenced by a curated collection of design references and a passion for the craft.

📝 Enhancement Note: The "full-stack designer" requirement and the emphasis on rapid iteration and shipping suggest that this role requires a blend of strategic thinking and hands-on execution, aligning with the proactive and adaptable nature required in fast-paced GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end product design projects, highlighting your process from problem definition to final solution.

• Case studies demonstrating your ability to design for both B2B enterprise platforms and consumer applications.

• Examples of your work in crafting polished, detailed interfaces, with specific attention paid to layout, typography, spacing, and motion.

• Demonstrations of your experience in developing or contributing to design systems and ensuring design consistency.

• Evidence of cross-functional collaboration, illustrating how you worked with engineering and GTM teams. Process Documentation:

• Showcase your approach to rapid prototyping and iteration, particularly in a startup context where "Calculated Speed" is valued.

• Illustrate how you incorporate user feedback and data analysis into your design process to inform product decisions.

• Provide examples of how you've managed design trade-offs and made near-term decisions while maintaining a vision for long-term product improvement.

• Demonstrate your understanding of how design directly supports business objectives, particularly in a B2B context where design can influence sales and customer adoption.

📝 Enhancement Note: For operations roles, a portfolio often includes process maps, system implementation plans, and ROI analyses. For this design role, the portfolio should similarly showcase the process of design, its impact on user experience and business goals (which indirectly impacts GTM success), and the systems (like design systems) that enable efficient scaling.

💵 Compensation & Benefits

Salary Range: Given the location (Brooklyn, NY), experience level (2-5 years), and the company's explicit offer of "above-market salaries & equity," the estimated salary range for a Product Designer in this region is approximately $110,000 - $160,000 USD annually. This estimate is based on industry benchmarks for mid-level product designers in major tech hubs, adjusted for the startup environment and Pogo's commitment to competitive compensation.

Benefits:

• Above-market salary and equity compensation.

• Unlimited Paid Time Off (PTO).

• A minimum of 20 days of vacation per year, reinforcing a commitment to work-life balance.

• Opportunity to work on a cutting-edge B2B platform with significant enterprise potential.

• Collaborative environment with strong product thinkers across all departments.

• Quick feedback loops and the ability to see design impact rapidly.

Working Hours: The role is advertised as "FULL_TIME" with an implied 40-hour work week. However, the company states, "We expect more than 9 to 5 - raw hours make an impact at our current stage." While flexible scheduling is supported, a commitment to putting in the necessary hours for rapid iteration and shipping is expected.

📝 Enhancement Note: The salary estimate considers the company's explicit mention of "above-market salaries & equity" and the high cost of living in Brooklyn, NY. The benefits highlight aspects that are particularly appealing to design professionals and those seeking growth in a dynamic startup.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Software (Consumer Insights Platform, B2B SaaS)

Company Size: Startup (specific employee count not provided, but described as having "2 Product Designers" and being in an early stage)

Founded: Information not provided, but implied to be a growing startup.

Team Structure:

• The Product Design team currently consists of the Lead Product Designer and this role, making it a small, highly collaborative unit.

• Designers will work cross-functionally with engineering and Go-To-Market (GTM) teams, indicating a flat and integrated team structure.

• The company emphasizes "product thinking" as a core competency across all roles, from engineers to customer support and co-founders. Methodology:

• Emphasis on "Calculated Speed," meaning rapid iteration, weekly shipping, and making near-term tradeoffs for faster delivery.

• Data-driven decision-making, utilizing user data and direct customer feedback to shape product and design.

• Experimentation and a willingness to pivot based on insights.

• High value placed on design quality and the craft of design.

Company Website: https://www.joinpogo.com/

📝 Enhancement Note: The description of the company culture as a "startup" with a focus on "Calculated Speed" and "product thinking" suggests an environment where operations professionals would need to be highly adaptable, data-oriented, and focused on efficient execution to support GTM strategies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Product Designer (2-5 years experience), offering significant opportunity for growth. As one of the first two designers, there is a clear path to becoming a senior or lead designer as the company scales.

Reporting Structure: You will report to the Lead Product Designer, who has experience from companies like Figma, Slack, and Glean. This provides an excellent mentorship opportunity.

Operations Impact: While not a direct operations role, the Product Designer's work is critical for the success of the GTM strategy. By creating intuitive and trustworthy interfaces for a B2B platform, the designer directly influences lead generation, sales enablement, customer onboarding, and retention – all key metrics for revenue operations. Polished design can significantly impact conversion rates and sales cycle velocity.

Growth Opportunities:

• Design Leadership: As the company grows, there's a strong potential to grow into a Senior Product Designer, Lead Product Designer, or even Head of Design role, shaping the future of the design team and its culture.

• Skill Specialization: Opportunity to deepen expertise in specific areas like AI interaction design, enterprise software design, or advanced design system development.

• Cross-Functional Expertise: Gaining deep experience working with cutting-edge engineering teams and GTM strategies, understanding how design integrates with business development and sales processes.

• Product Strategy Influence: Directly contributing to the product roadmap and influencing strategic product decisions based on design insights and user feedback.

📝 Enhancement Note: The emphasis on shaping design culture from the ground up and the direct impact on a B2B platform's success provides a unique growth trajectory. For operations professionals, this translates to an environment where design-centric GTM strategies can be effectively implemented and measured.

🌐 Work Environment

Office Type: This is a fully remote role, with the primary requirement being that candidates are located within the United States or Canada.

Office Location(s): Brooklyn, New York, United States (company headquarters). Remote work is supported across the US and Canada.

Workspace Context:

• Remote Collaboration: The role necessitates strong remote collaboration skills, utilizing digital tools for communication, design handoffs, and team alignment.

• Tools & Technology: Access to and proficiency with industry-standard design tools like Figma is essential. The company also encourages the use of LLMs in the design workflow.

• Team Interaction: While remote, the small team size and emphasis on cross-functional collaboration suggest frequent, direct interaction with engineering, GTM, and product leadership.

Work Schedule: The company offers flexibility in scheduling, allowing individuals to create a productive work routine. However, they expect commitment beyond standard hours ("more than 9 to 5") due to the startup's current stage. This flexibility should be balanced with the need for rapid iteration and timely delivery of design work.

📝 Enhancement Note: The remote-first nature and emphasis on "Calculated Speed" mean that operations professionals in similar environments must be adept at asynchronous communication and managing their time effectively to align with product development and GTM cycles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the role's requirements and the company's design philosophy.

• Design Challenge/Case Study: You may be asked to present a portfolio case study or complete a design exercise that demonstrates your approach to problem-solving, design execution, and ability to work within constraints. Focus on showcasing your process, decision-making, and impact.

• Cross-functional Interviews: Discussions with engineering and GTM team members to evaluate collaboration style, communication skills, and understanding of the product lifecycle.

• Lead Designer Interview: In-depth conversation with the Lead Product Designer to assess design craft, strategic thinking, and cultural fit.

• Founder/Leadership Interview: Final discussion to gauge overall fit with the company's mission, values, and long-term vision.

Portfolio Review Tips:

• Show, Don't Just Tell: Select 2-3 strong case studies that best represent your end-to-end design process, focusing on your contributions and the impact of your work.

• Highlight Process: Clearly articulate the problem you were solving, your approach, the challenges you faced, and the rationale behind your design decisions. Emphasize how you iterated based on feedback and data.

• Demonstrate Craft: Ensure your portfolio pieces are polished, showcasing attention to detail in layout, typography, color, and interaction.

• Quantify Impact: Where possible, include metrics or qualitative feedback that demonstrate the success of your designs, especially how they contributed to business goals (e.g., user engagement, conversion rates, customer satisfaction).

• Tailor to Pogo: Briefly explain why your skills and experience are a good fit for Pogo's specific product (B2B consumer insights, AI) and startup environment.

Challenge Preparation:

• Understand the Business: Research Pogo's product, target audience (brands/retailers, consumers), and the competitive landscape for consumer insights platforms.

• Focus on B2B & AI: If given a challenge, consider how your design would cater to enterprise needs (e.g., data security, scalability, integration) and leverage AI capabilities.

• Embrace "Calculated Speed": Be prepared to present a well-reasoned, actionable design solution quickly, rather than a perfectly polished, fully fleshed-out concept. Show your thought process and ability to make trade-offs.

• Articulate Trade-offs: Be ready to discuss why you made certain design decisions and what potential trade-offs you considered or would make in a real-world scenario.

📝 Enhancement Note: Given the "full-stack designer" expectation, be prepared for interview questions that probe your understanding of the entire product lifecycle, including how design integrates with engineering timelines and GTM strategies for market entry and user adoption.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI/UX design, prototyping, and collaboration. Proficiency is essential for rapid iteration and creating high-fidelity designs.

• Design Systems: Experience in building, maintaining, or contributing to design systems to ensure consistency and scalability across products.

• Prototyping Tools: Beyond Figma's capabilities, familiarity with other prototyping tools for advanced interactions or animations may be beneficial.

Analytics & Reporting:

• While not a direct requirement, an understanding of how design impacts key performance indicators (KPIs) tracked by analytics tools is valuable. This includes user engagement metrics, conversion rates, and feature adoption.

• Familiarity with how user feedback is collected and analyzed to inform design decisions. CRM & Automation:

• While not a direct tool requirement for the designer, understanding how the B2B platform integrates with CRM systems and how design impacts the user experience within those workflows can be advantageous for designing effective GTM tools.

• Awareness of how AI and LLMs can be integrated into workflows to enhance user experience and efficiency.

📝 Enhancement Note: The emphasis on LLMs like ChatGPT and Claude suggests that familiarity with AI-driven tools and their integration into design workflows is a significant plus, reflecting a forward-thinking approach to design operations.

👥 Team Culture & Values

Operations Values:

• Design Excellence: A high bar for design quality, craft, and attention to detail across all touchpoints.

• Product Thinking: A company-wide obsession with product and a collaborative approach to problem-solving, where everyone contributes to product strategy.

• Calculated Speed & Iteration: A commitment to rapid iteration, weekly shipping, and learning from user data, even if it means making near-term tradeoffs.

• Data-Driven Decision Making: Utilizing qualitative and quantitative user feedback to inform design choices and product direction.

• Cross-Functional Collaboration: Working closely and effectively with engineering and GTM teams to achieve shared goals.

Collaboration Style:

• Small, Agile Teams: Working in close-knit teams where direct communication and shared ownership are key.

• Integrated Workflows: Seamless collaboration with engineering and GTM, ensuring design is a core part of the product development and go-to-market process.

• Open Feedback Culture: Willingness to give and receive constructive feedback to continuously improve designs and processes.

• User-Centricity: A shared focus on understanding and serving the needs of both consumers and B2B clients.

📝 Enhancement Note: The company's values around "Calculated Speed" and "Product Thinking" directly influence how GTM operations should function – emphasizing agility, data-informed strategies, and cross-functional alignment to quickly bring products to market and gather user insights.

⚡ Challenges & Growth Opportunities

Challenges:

• Ambiguity and Rapid Pivots: Navigating a fast-paced startup environment where priorities can shift quickly based on market feedback and data. This requires adaptability and resilience.

• Limited Design Overhead: As one of two designers, you'll need to be self-directed, manage your workload efficiently, and potentially take on tasks typically handled by dedicated user researchers or project managers.

• Designing for Enterprise at Speed: Balancing the need for high-quality, enterprise-grade design with the company's value of "Calculated Speed," requiring smart trade-offs and iterative development.

• Evolving Design Systems: Contributing to and scaling design systems in a rapidly growing product environment, ensuring maintainability and consistency.

Learning & Development Opportunities:

• Mentorship from Top Talent: Direct guidance from a Lead Product Designer with experience at leading tech companies (Figma, Slack, Glean).

• Shaping Design Culture: The opportunity to be a foundational member of the design team and influence its future direction, processes, and traditions.

• Broad Product Exposure: Designing for both a consumer app and a B2B platform, offering diverse design challenges and skill development.

• Industry Trend Integration: Working with AI and LLMs in design, staying at the forefront of technological advancements in the field.

• Fast-Paced Growth: The rapid iteration cycle provides accelerated learning and exposure to a wide range of product development scenarios.

📝 Enhancement Note: For operations professionals, these challenges and growth opportunities mirror those found in dynamic startups: the need for agility, self-sufficiency, and the ability to contribute strategically while executing tactically.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new feature for our B2B platform that aims to increase customer engagement with our AI-driven insights?" (Focus on your process, user segmentation, and how you'd measure success.)

• "Describe a time you had to make significant design trade-offs to ship a product quickly. What was your rationale, and how did you plan to address the compromises later?" (Assess your understanding of "Calculated Speed" and iterative design.)

• "How do you ensure your designs are simple, clear, and build trust, especially when dealing with complex data and AI technology?" (Focus on your UI/UX principles and user-centric approach.) Company & Culture Questions:

• "What excites you about Pogo's mission and our approach to consumer insights and AI?" (Demonstrate research and genuine interest.)

• "How do you envision contributing to building Pogo's design culture from the ground up?" (Show your proactive and collaborative spirit.)

• "Describe your experience working cross-functionally with engineering and GTM teams. How do you ensure alignment and effective communication?" (Highlight your collaboration skills and understanding of the product lifecycle.) Portfolio Presentation Strategy:

• Storytelling: Frame each case study as a narrative: the problem, your role, your process, the solution, and the impact.

• Visual Clarity: Ensure your slides are clean, well-designed, and easy to follow. Use high-fidelity mockups and prototypes where appropriate.

• Focus on Process & Rationale: Be prepared to deep-dive into why you made certain design decisions. Explain your thought process, user research findings, and how you incorporated feedback.

• Quantify Impact: If possible, present metrics or user testimonials that demonstrate the success of your designs. Connect your design outcomes to business objectives.

• Address Constraints: Be ready to discuss how you handled constraints, such as tight deadlines, technical limitations, or evolving requirements.

📝 Enhancement Note: For this role, interview preparation should emphasize how design contributes to GTM success – e.g., how a well-designed platform can improve sales conversions, reduce customer support load, and enhance user adoption, thereby impacting revenue.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Curate your portfolio to prominently feature 2-3 relevant case studies that demonstrate end-to-end product design, specifically highlighting B2B platform design, UI/UX craft, and your process for rapid iteration.

• Resume Optimization: Tailor your resume to highlight experience with Figma, B2B/enterprise software design, AI interactions, and cross-functional collaboration. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, rationale, and the impact of your work. Prepare to discuss your approach to rapid iteration, design systems, and collaboration with engineering and GTM teams.

• Company Research: Thoroughly research Pogo Technologies, Inc., understanding their product, target market, and company values, particularly "Calculated Speed" and "Product Thinking."

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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