Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Higgsfield AI

Location: Almaty, Kazakhstan

Job Type: Full-Time

Category: Product Design / UX/UI

Date Posted: April 22, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Design and develop end-to-end user experiences for cutting-edge Generative AI (GenAI) products, focusing on both web and mobile platforms.

• Translate complex AI functionalities into intuitive, engaging, and user-friendly interfaces, ensuring a seamless user journey from onboarding to content creation.

• Evolve and maintain the company's design system, ensuring visual consistency and brand integrity across all product offerings.

• Collaborate closely with cross-functional teams, including engineering, product management, and growth, to rapidly iterate on features and drive product improvement.

• Contribute to the strategic direction of product design by building rapid prototypes, conducting A/B tests, and scaling successful design solutions.

📝 Enhancement Note: While the role is "Product Designer," the emphasis on "GenAI," "Video AI," and "content creation tools" suggests a strong focus on user-facing applications within the AI space, requiring a blend of B2C product design principles and an understanding of AI-driven functionalities. The "fast-paced startup environment" implies a need for agility and adaptability in design processes.

📈 Primary Responsibilities

• Design comprehensive user experiences, encompassing user flows, wireframes, mockups, and interactive prototypes for new features and products.

• Develop intuitive and engaging UIs for both web and mobile applications, ensuring adherence to best practices in user-centered design.

• Drive the evolution of the Higgsfield design system, creating new components, updating guidelines, and ensuring adoption across the product suite.

• Collaborate with product managers to define product requirements and translate them into effective design solutions.

• Work closely with engineers to ensure accurate implementation of designs, providing detailed specifications and assets.

• Conduct user research, usability testing, and A/B testing to gather feedback and inform design iterations.

• Analyze user data and performance metrics to identify areas for design improvement and optimization.

• Contribute to the visual identity and brand expression of Higgsfield AI across all digital touchpoints.

• Support growth initiatives by designing effective paywalls and optimizing user acquisition funnels.

• Participate in design critiques and provide constructive feedback to peers, fostering a culture of continuous improvement.

📝 Enhancement Note: The responsibilities highlight a hands-on design role with significant ownership over the user experience lifecycle. The mention of "launch and improve features daily" and "rapid prototypes, run A/B tests, and scale winning ideas" points to an agile product development environment where quick iteration and data-informed design are paramount.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: 2-5 years of experience in product design, with a strong portfolio showcasing launched consumer products. Experience with B2C, AI, or creative products is highly advantageous.

Required Skills:

• Demonstrated proficiency in visual design and a strong understanding of UX principles and methodologies.

• Proven ability to design end-to-end user experiences for web and mobile applications.

• Expertise in modern design tools (e.g., Figma, Sketch, Adobe Creative Suite).

• Experience with prototyping tools to create interactive user flows.

• Solid understanding of AI design trends, tools, and emerging patterns.

• Experience designing and implementing effective paywalls and optimizing conversion funnels.

• Familiarity with A/B testing methodologies and data-driven design optimization.

• Excellent communication, presentation, and interpersonal skills.

• Ability to thrive in a fast-paced, high-intensity startup environment.

Preferred Skills:

• Experience with video AI or generative AI product design.

• Familiarity with evolving design systems and component libraries.

• Basic understanding of front-end development principles (HTML, CSS, JavaScript) to better collaborate with engineers.

• Experience conducting user research and usability testing.

• A passion for AI and its potential to transform creative workflows.

📝 Enhancement Note: The experience level (2-5 years) suggests a mid-level designer capable of independent work but also benefiting from mentorship. The emphasis on "launched consumer products" and specific product types (B2C, AI, creative) indicates a preference for designers who have a track record of shipping products that resonate with end-users.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 launched consumer products, with a strong preference for B2C, AI-related, or creative applications.

• Clearly articulate your role and contributions in each project, detailing your design process from problem definition to solution implementation.

• Highlight specific user pain points addressed and the resulting user experience improvements.

• Demonstrate a strong understanding of visual design principles and UI aesthetics.

Process Documentation:

• For each project, provide a narrative that walks through your design methodology: problem identification, user research, ideation, wireframing, prototyping, user testing, and final implementation.

• Explain how you leveraged AI trends, tools, or patterns in your design solutions.

• Detail your experience with A/B testing and how data informed your design decisions to optimize metrics like conversion rates or user engagement.

• If applicable, showcase examples of contributions to or creation of design systems, including component libraries and style guides.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evaluation tool. Applicants must be prepared to demonstrate not just aesthetic skill but also a robust, data-informed design process, particularly as it applies to AI and B2C products in a fast-paced environment.

💵 Compensation & Benefits

Salary Range: Competitive salary in USD. Based on industry benchmarks for Product Designers with 2-5 years of experience in a high-growth tech startup, the estimated range in Almaty, Kazakhstan, could be approximately $30,000 - $60,000 USD annually.

Benefits:

• Competitive salary package.

• Full-time position with significant growth potential.

• Opportunity to work on cutting-edge GenAI technology.

• Be part of an early-stage, fast-growing startup with a strong funding round.

• Potential for career advancement as the company scales.

• On-site work environment in a dedicated Almaty office.

Working Hours: Full-time position likely requiring 40 hours per week, with flexibility expected given the startup environment.

📝 Enhancement Note: The salary range is an estimation for Almaty, Kazakhstan, considering the provided USD compensation and general cost of living/market rates for tech talent. The benefits emphasize the startup environment and growth opportunities. The "high-intensity startup environment" may imply occasional need for extended hours during critical project phases.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Generative AI, Video AI)

Company Size: Small but Mighty (Early-stage startup)

Founded: Information not specified, but indicated as a rapidly growing, recently funded company.

Team Structure:

• Small, agile team with a flat hierarchy, fostering direct collaboration.

• Cross-functional teams comprising product, engineering, design, and growth specialists.

Methodology:

• Agile and iterative product development cycles.

• Data-driven decision-making, leveraging A/B testing and performance metrics.

• High-speed execution and constant iteration to scale successful strategies.

• Focus on innovation and staying at the forefront of AI design trends.

Company Website: https://higgsfield.ai/

📝 Enhancement Note: Higgsfield AI is positioned as a rapidly scaling GenAI platform, indicating a culture that values speed, innovation, and high performance. The "small but mighty" team structure implies a high degree of individual responsibility and direct impact.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Product Designer (2-5 years of experience). This role requires independent contribution and the ability to manage discrete design projects from concept to launch.

Reporting Structure: While not explicitly stated, in a small startup, this role likely reports to a Head of Product, Lead Designer, or a Product Manager, with direct interaction with founders and engineering leads.

Operations Impact: The Product Designer will have a direct and significant impact on user acquisition, engagement, retention, and overall product success through the design of intuitive and compelling user experiences for their GenAI platform. This includes influencing viral content creation and user onboarding.

Growth Opportunities:

• Opportunity to shape the design direction of a rapidly growing GenAI platform from its early stages.

• Potential to grow into a Senior Product Designer or Design Lead role as the company scales.

• Expand expertise in AI-specific design challenges and opportunities.

• Gain experience in a high-growth startup environment, which is valuable for future career progression.

• Develop skills in rapid prototyping, A/B testing, and data-informed design optimization.

📝 Enhancement Note: The growth trajectory is tied to the company's rapid scaling. Early employees have a unique opportunity to influence product direction and career paths significantly. The emphasis on "GenAI" and "Video AI" points to specialization in a high-demand, future-forward design niche.

🌐 Work Environment

Office Type: On-site role in a dedicated Higgsfield AI office in Almaty. This suggests a traditional office setting conducive to in-person collaboration.

Office Location(s): Almaty, Kazakhstan.

Workspace Context:

• A collaborative environment where designers work closely with product managers, engineers, and growth teams.

• Access to modern design tools and technologies necessary for product design and prototyping.

• Opportunities for direct interaction and knowledge sharing with a high-performing, A-player team.

• A dynamic and energetic atmosphere characteristic of a fast-paced startup.

Work Schedule: Standard full-time hours are expected, but the "high-intensity startup environment" suggests potential for flexibility and occasional extended hours to meet project deadlines.

📝 Enhancement Note: The on-site requirement in Almaty points to a specific talent pool focus. The collaborative workspace is designed to foster rapid iteration and cross-functional synergy, crucial for a startup environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with company requirements.

• Portfolio Presentation: A dedicated session where the candidate presents their best work, focusing on their process, problem-solving approach, and impact. Expect questions on B2C, AI, and creative product design.

• Technical/Design Challenge: A take-home assignment or live design exercise simulating a real-world problem the company faces, focusing on UX thinking, visual design, and AI integration.

• Cross-functional Interviews: Meetings with Product Managers, Engineers, and potentially Founders to assess collaboration style, communication skills, and cultural fit within the "A-player" team.

• Final Interview: Discussion with senior leadership to confirm fit and discuss role expectations.

Portfolio Review Tips:

• Highlight AI Relevance: Clearly showcase projects involving AI, complex functionalities, or creative tools. Explain how you simplified complex AI concepts for users.

• Quantify Impact: Use data and metrics wherever possible (e.g., increased conversion rates from A/B tests, user engagement improvements, retention boosts).

• Showcase Process: Detail your design thinking, research methods, iterative process, and how you collaborated with engineering and product.

• Visual Polish: Ensure your portfolio is visually appealing, well-organized, and easy to navigate. Use high-fidelity mockups and prototypes.

• Tailor to Higgsfield: Emphasize aspects of your work that align with Higgsfield's focus on GenAI, video, and fast-paced iteration.

Challenge Preparation:

• Be prepared to tackle problems related to user onboarding for AI products, simplifying complex AI features, or designing engaging content creation tools.

• Practice articulating your design decisions clearly and concisely, justifying them with user-centered principles and data.

• Understand the implications of designing for AI, including ethical considerations and potential biases.

• Be ready to discuss how you would approach rapid prototyping and A/B testing in a startup context.

📝 Enhancement Note: The interview process is designed to rigorously assess design skills, problem-solving abilities, and cultural fit for a high-growth AI startup. A strong, well-presented portfolio is non-negotiable.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Likely the primary tool for UI design, prototyping, and collaboration, given its industry prevalence.

• Sketch: May be used, especially if there's an existing design system built in it.

Prototyping Tools:

• Figma's built-in prototyping features.

Collaboration & Project Management:

• Ashby (for application tracking).

Analytics & Reporting:

• Tools for A/B testing (e.g., Optimizely, VWO, or in-house solutions).

AI/ML Specific Tools (Potentially):

• Familiarity with AI/ML concepts and how they translate into design.

• Understanding of AI model outputs and how to present them effectively in a UI.

📝 Enhancement Note: Proficiency in industry-standard design tools like Figma is essential. Familiarity with A/B testing platforms and analytics tools is crucial for data-driven design. Understanding AI concepts is key given the company's focus.

👥 Team Culture & Values

Operations Values:

• A-Player Mentality: High standards for performance, proactivity, and a drive to excel.

• Speed & Iteration: A culture that embraces rapid development, continuous learning, and quick adaptation.

• Innovation: A commitment to staying at the forefront of AI technology and design trends.

• Collaboration: Strong emphasis on teamwork and cross-functional synergy to achieve collective goals.

• User-Centricity: A deep focus on understanding and serving the end-user's needs.

Collaboration Style:

• Highly collaborative, with designers working integrated within product, engineering, and growth teams.

• Open communication channels and a willingness to share feedback constructively.

• Emphasis on collective problem-solving and shared ownership of product outcomes.

• Fast-paced decision-making and execution.

📝 Enhancement Note: The company culture is defined by its "A-player" ethos and a relentless focus on speed and innovation in the AI space. Designers are expected to be proactive, highly collaborative, and comfortable in a rapidly evolving environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the fast-changing advancements in Generative AI and their design implications.

• Simplifying Complexity: Translating highly technical AI functions into simple, intuitive user experiences.

• Balancing Speed and Quality: Delivering high-quality design work within a very fast-paced, iterative startup environment.

• Scaling Design Systems: Evolving and maintaining a design system that can support rapid feature development and future product expansion.

• On-site Requirement in Almaty: Attracting and retaining talent for an on-site role in a specific geographic location.

Learning & Development Opportunities:

• Deep dive into the practical application of Generative AI in product design.

• Opportunities to pioneer design patterns for novel AI-driven features.

• Mentorship from experienced professionals within a high-growth startup.

• Potential to take on leadership responsibilities as the design team grows.

• Exposure to the full product lifecycle and rapid growth strategies in a tech unicorn environment.

📝 Enhancement Note: The primary challenges revolve around navigating the cutting edge of AI technology and excelling within a high-velocity startup. The growth opportunities are substantial for individuals who can adapt and contribute significantly in this dynamic setting.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to simplify a complex technical feature into an intuitive user experience. How did you approach it, and what was the outcome?" (Focus on process, user-centricity, and quantifiable results).

• "How do you stay current with AI design trends and emerging tools? Can you give an example of how you’ve incorporated a new AI design pattern into your work?" (Demonstrate curiosity, adaptability, and practical application).

Company & Culture Questions:

• "What excites you about Higgsfield AI and our mission in GenAI?" (Research the company, its products, and market position).

• "How do you handle ambiguity and rapid change in a startup environment?" (Prepare to discuss your adaptability and problem-solving skills).

Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of Higgsfield AI and the role, then dive into 2-3 key projects. For each project, clearly state the problem, your role, the process, key decisions, the solution, and the impact/results.

• AI Focus: Explicitly call out any AI-related aspects of your work. If you haven't worked directly with AI, draw parallels to complex systems or innovative technologies you have tackled.

• Metrics: Prepare to discuss quantifiable outcomes. If exact numbers are confidential, discuss the types of metrics you would track and why.

• Visuals: Use high-fidelity mockups, interactive prototypes (if possible), and clear visuals to illustrate your points.

• Q&A: Anticipate questions about your design rationale, trade-offs made, and how you would approach challenges specific to Higgsfield's product.

📝 Enhancement Note: Preparation should focus on demonstrating a strong understanding of AI product design, a data-driven iterative process, and the ability to thrive in a fast-paced, collaborative startup environment. The interview is a test of both design acumen and cultural fit.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio is readily accessible and highlights your most relevant work, particularly B2C, AI, or creative products. Tailor your presentation to emphasize your process, visual design skills, UX thinking, and experience with A/B testing and AI trends.

• Resume Optimization: Update your resume to clearly articulate your experience with product design, UI/UX, prototyping, and working in fast-paced environments. Use keywords like "GenAI," "Product Designer," "UX/UI," "A/B testing," and "cross-functional collaboration."

• Interview Preparation: Practice presenting your portfolio projects and be ready to discuss your design process, decision-making, and the impact of your work. Prepare answers for common interview questions related to design challenges, collaboration, and startup environments.

• Company Research: Thoroughly research Higgsfield AI, its GenAI platform, its market position, and its culture. Understand their mission and how your skills can contribute to their growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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