Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Genesis

Location: Kyiv, Ukraine

Job Type: Full-Time

Category: Product Design / GTM Operations

Date Posted: February 06, 2026

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• This role is critical for the end-to-end delivery of product design for both web and mobile applications, encompassing the entire lifecycle from initial hypothesis generation through to final production.

• The Product Designer will be instrumental in enhancing user experience by leveraging both qualitative and quantitative research methodologies.

• A key responsibility will be the development and evolution of a robust design system that supports multiple platforms within the product ecosystem.

• This position requires a proactive individual capable of taking ownership and driving design experiments in collaboration with the product team, aiming to optimize user engagement and retention.

• The role also involves contributing to the visual content strategy for product-related materials, ensuring a cohesive brand presentation across all touchpoints.

📝 Enhancement Note: While the title is "Product Designer," the emphasis on "delivery of product design for web and mobile applications from hypothesis to production," "design experiments," "improving user experience through qualitative and quantitative research," and "developing design systems" suggests a strong connection to Go-To-Market (GTM) operations. Product design in this context directly influences user acquisition, retention, and overall product adoption, which are core GTM objectives. The mention of analytics (Amplitude, Google Analytics) further underscores this operational aspect.

📈 Primary Responsibilities

• Deliver end-to-end product design for web and mobile applications, from initial concept and hypothesis to final production-ready assets.

• Design and launch iterative design experiments in close collaboration with product managers, engineers, and data analysts to test hypotheses and drive product improvements.

• Conduct qualitative and quantitative user research to deeply understand user needs, pain points, and behaviors, translating insights into actionable design solutions.

• Develop, maintain, and evolve a comprehensive design system to ensure consistency, scalability, and efficiency across all product platforms (web and mobile).

• Create compelling visual content and assets for product-related materials, including marketing collateral, onboarding flows, and in-app communications, to enhance user engagement and understanding.

• Collaborate closely with cross-functional teams, including product management, engineering, marketing, and data analytics, to ensure design solutions align with business objectives and technical feasibility.

• Utilize user analytics tools (e.g., Amplitude, Google Analytics) to monitor product performance, identify areas for improvement, and measure the impact of design changes.

• Contribute to the strategic product roadmap by identifying opportunities for innovation and user experience enhancements based on research and data insights.

📝 Enhancement Note: The responsibilities highlight a blend of traditional product design and GTM operations. The focus on "design experiments," "user research," "design systems," and "analytics" directly supports GTM strategies by optimizing the user journey, improving conversion rates, and enhancing retention. The expectation to "take ownership and execute tasks from '0 to 1'" indicates a need for proactive, results-oriented execution typical in operations roles.

🎓 Skills & Qualifications

Education:

Experience:

• A minimum of 2 years of hands-on experience as a Product Designer, with a proven track record in designing both web and mobile applications.

Required Skills:

• Product Design: Expertise in designing user-centric interfaces for web and mobile applications, with a strong understanding of usability principles and user flow optimization.

• User Experience (UX) Design: Profound understanding of user psychology, needs, and behaviors, with the ability to translate research findings into intuitive and engaging user experiences.

• Figma Proficiency: Advanced skills in Figma, including mastery of components, variants, auto layout, and library management for efficient design workflows.

• Design Systems: Experience in creating, maintaining, and scaling design systems for consistency and efficiency across multiple platforms.

• User Research: Competency in conducting both qualitative (e.g., user interviews, usability testing) and quantitative (e.g., surveys, data analysis) user research.

• Product Funnel Understanding: Solid grasp of user lifecycle stages, including activation, retention, and referral, and how design impacts these metrics.

• Ownership & Initiative: Proven ability to take full ownership of design projects, from initial concept ("0") to successful implementation ("1").

Preferred Skills:

• UX Copywriting: Experience in crafting clear, concise, and effective microcopy that guides users and enhances the overall experience.

• Interface Animation: Familiarity with principles of motion design and experience in creating subtle, purposeful animations to improve usability and delight users.

• Analytics Tools (Amplitude, Google Analytics): Basic understanding and practical experience with product analytics platforms to inform design decisions and measure impact.

📝 Enhancement Note: The emphasis on a "portfolio with examples of work" is crucial. For operations-focused design roles, portfolios should ideally showcase case studies detailing the problem, the design process, the implemented solutions, and measurable outcomes (e.g., improvements in conversion rates, retention, or user satisfaction).

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: A curated selection of detailed case studies demonstrating your product design process from conception to completion for both web and mobile applications. Each case study should clearly outline the problem statement, your role, the research conducted, design decisions, challenges faced, and the final solution.

• Impact Metrics: For each project, quantify the impact of your design decisions. This should include metrics related to user engagement, conversion rates, retention, task completion success, or other relevant Key Performance Indicators (KPIs) that align with GTM objectives.

• Figma Expertise Showcase: Include examples that highlight your proficiency in Figma, such as sophisticated component libraries, well-structured auto layout usage, and effective variant application that contributes to design system efficiency.

• Design System Examples: Showcase your experience in developing or contributing to design systems, illustrating how they promote consistency and scalability across different platforms and products.

Process Documentation:

• Workflow Design: Demonstrations of your ability to map out and optimize user workflows, ensuring seamless transitions and intuitive navigation.

• Design Experimentation: Examples of how you have designed and executed A/B tests or other design experiments to validate hypotheses and drive measurable improvements in user behavior.

• Research Synthesis: Evidence of your ability to synthesize qualitative and quantitative research findings into actionable insights that inform product strategy and design direction.

📝 Enhancement Note: For this role, the portfolio should go beyond aesthetic appeal and demonstrate a strong understanding of how design contributes to business objectives and operational efficiency. Highlighting projects that directly impacted key GTM metrics like user acquisition, activation, and retention will be highly advantageous.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Hybrid Work Model: Offers flexibility with a mix of remote and in-office work, including access to a modern, autonomous office.

• Generous Paid Time Off: 4 weeks of paid vacation per year, allowing for ample rest and rejuvenation.

• Unlimited Sick Leave: Unlimited sick leave days to support employee well-being without undue stress.

• Comprehensive Health Support: Access to a corporate doctor and medical insurance for health-related needs.

• Professional Development: Compensation for English language courses and other educational programs to support continuous learning.

• Learning Resources: Access to over 1000 courses, lectures, and e-books on diverse topics through internal schools and training events, fostering continuous skill development and knowledge acquisition.

Working Hours:

• The standard working hours are estimated to be 40 hours per week, typical for a full-time role. The hybrid work arrangement provides flexibility in managing one's schedule within these parameters.

📝 Enhancement Note: The salary range is an estimate based on general market data for Kyiv. Actual compensation will depend on the candidate's specific experience, skill set, and performance during the interview process. The benefits package is quite comprehensive, emphasizing well-being, professional growth, and flexibility, which are attractive to operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Software / Video Streaming

Company Size: The description mentions "one of our rapidly growing businesses" and "developing large-scale solutions," implying a mid-to-large size organization or a significant, well-funded division within a larger entity. The mention of "over 10 million downloads" for their applications suggests a substantial user base and operational scale.

Founded: While the founding date isn't specified, Genesis is a known entity in the tech industry, often associated with product development and outsourcing services, suggesting a history of innovation and growth.

Team Structure:

• Product Design Team: Likely composed of several Product Designers, potentially with specializations (e.g., UI, UX, research), reporting to a Design Lead or Head of Product.

• Cross-functional Collaboration: Design is integrated within product teams, working closely with Product Managers, Developers (web and mobile), QA Engineers, and potentially Data Analysts and Marketing specialists.

• Agile Environment: Expect a dynamic, agile development environment where collaboration, rapid iteration, and data-informed decision-making are standard practice.

Methodology:

• Data-Driven Design: Emphasis on using quantitative data (analytics) and qualitative research to inform design decisions and measure impact.

• Iterative Development: A "hypothesis to production" approach suggests a cycle of design, build, test, and learn.

• Design Systems: A commitment to building and maintaining robust design systems for efficiency and consistency.

Company Website: https://gen-tech.breezy.hr/ (This appears to be a careers portal. The actual company website is likely genesis.com, based on the domain_derived field.)

📝 Enhancement Note: The company's focus on "innovative products in video streaming" and "advanced peer-to-peer audio and video communication technologies" positions it as a leader in its niche. This implies a culture that values cutting-edge technology, ambitious problem-solving, and high-impact product development.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Product Designer (2+ years of experience). It requires not only strong design skills but also an understanding of product strategy, user funnels, and analytics, indicating a path towards more strategic GTM roles.

Reporting Structure: The Product Designer will likely report to a Design Lead, Head of Product, or a Product Manager. They will work within cross-functional product teams.

Operations Impact: The Product Designer has a direct impact on GTM success by:

• User Acquisition: Designing intuitive onboarding and signup flows that reduce friction and increase conversion.

• User Activation: Creating engaging first-time user experiences that clearly demonstrate product value.

• User Retention: Improving core features and user flows to enhance satisfaction and encourage continued usage.

• Referral: Designing features that facilitate sharing and virality.

• Product Market Fit: Contributing design insights that help align the product with market needs and user expectations.

Growth Opportunities:

• Senior Product Designer: Progression to a senior role with increased responsibility for complex features, mentorship of junior designers, and greater strategic input.

• Design Lead/Manager: Potential to lead a design team, manage design strategy, and oversee multiple product initiatives.

• Product Management Transition: The strong emphasis on product funnels, analytics, and strategic thinking could provide a pathway into Product Management roles.

• Specialization: Deepen expertise in areas like UX Research, Design Systems, or UX Writing.

📝 Enhancement Note: The "0 to 1" mentality and the requirement for understanding product funnels suggest that the company is looking for designers who can think beyond aesthetics and contribute to the business's growth objectives, a hallmark of operations-minded professionals.

🌐 Work Environment

Office Type: Hybrid work model with access to a "new autonomous office." This suggests a modern, well-equipped workspace designed for collaboration and productivity, potentially with flexible seating arrangements and meeting spaces.

Office Location(s): Kyiv, Ukraine. The specific location within Kyiv is not detailed, but the mention of a "new autonomous office" implies a dedicated and potentially premium workspace.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on cross-functional teams foster a collaborative atmosphere where designers work closely with product managers, engineers, and other stakeholders.

• Technology & Tools: Access to modern design and analytics tools (Figma, Amplitude, Google Analytics) is a given. The office environment likely supports these tools with adequate infrastructure.

• Team Interaction: Opportunities for in-person brainstorming, design reviews, and team-building activities are available through the hybrid setup.

Work Schedule: The standard 40-hour work week is complemented by the hybrid model, offering flexibility in how and where work is performed, which is beneficial for deep work and balancing personal commitments with project deadlines.

📝 Enhancement Note: The "autonomous office" and "hybrid format" suggest a company that prioritizes employee autonomy and work-life balance, while still valuing in-person collaboration for key strategic and creative endeavors.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess qualifications and alignment with role requirements.

• Portfolio Presentation & Discussion: A session where the candidate presents 1-2 key projects from their portfolio, focusing on their process, design decisions, and impact. This is a critical stage for evaluating problem-solving skills and GTM alignment.

• Technical/Design Challenge: Potentially a take-home assignment or a live design exercise to assess practical skills in Figma, problem-solving, and design thinking within a given timeframe.

• Cross-functional Interviews: Discussions with Product Managers, Engineers, and potentially other designers to evaluate collaboration skills, communication, and cultural fit.

• Final Interview: Likely with a senior leader (e.g., Head of Product, CTO) to discuss strategic alignment and long-term vision.

Portfolio Review Tips:

• Focus on Impact: For each project, clearly articulate the business problem or user need, your specific contribution, the design process followed, and importantly, the measurable outcomes or impact achieved (e.g., increased conversion rates, improved user satisfaction scores, reduced churn).

• Showcase "0 to 1" Experience: Highlight projects where you took initiative, defined the problem, and drove the solution from inception to launch. This demonstrates ownership and GTM readiness.

• Demonstrate Figma Proficiency: Be prepared to walk through your Figma files, showcasing your use of components, variants, auto layout, and your approach to building scalable design systems.

• Explain Research & Analytics: Detail how you used user research and analytics data to inform your design decisions and validate your solutions. Connect these insights back to product funnels and business goals.

• Tailor to the Role: Emphasize projects and skills most relevant to video streaming, peer-to-peer communication, and the company's focus on user growth and retention.

Challenge Preparation:

• Understand the Context: If given a take-home challenge, thoroughly research Genesis's products and target audience to inform your approach.

• Prioritize & Scope: In live challenges, focus on delivering a well-reasoned solution within the given time, clearly stating any assumptions made.

• Communicate Your Process: Articulate your thought process clearly, explaining the "why" behind your design decisions, especially how they address user needs and business objectives.

📝 Enhancement Note: The emphasis on "0 to 1" and understanding product funnels signals that the company is looking for designers who can operate with a GTM mindset, proactively identifying and solving problems that drive business growth.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI/UX design, prototyping, and collaboration. Mastery of its advanced features (components, variants, auto layout, libraries) is essential.

• Design System Tools: While Figma is central, knowledge of how to manage and scale design systems (potentially with related documentation tools) is key.

Analytics & Reporting:

• Amplitude: Expected for product analytics, user behavior tracking, funnel analysis, and cohort analysis.

• Google Analytics: Potentially used for website analytics and broader user journey tracking.

• Data Visualization Tools: Experience with tools that can visualize data from Amplitude or GA (e.g., Looker, Tableau, or in-built platform dashboards) would be beneficial for interpreting research findings.

CRM & Automation:

• While not explicitly mentioned for the designer role, understanding how design impacts CRM processes (e.g., lead generation forms, user segmentation) and marketing automation workflows could be a plus. Familiarity with how design elements integrate into marketing campaigns would be advantageous.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. A strong understanding of product analytics tools like Amplitude is crucial for demonstrating the operational impact of design work and for informing data-driven design decisions, aligning with GTM operations.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs through thoughtful design.

• Data-Driven Decision Making: Valuing empirical evidence from research and analytics to guide product development and design choices.

• Innovation & Impact: A drive to build cutting-edge products that solve real problems and achieve significant market adoption.

• Collaboration & Ownership: Fostering a team environment where individuals take responsibility for their work and collaborate effectively across disciplines to achieve shared goals.

• Efficiency & Scalability: Building products and systems (like design systems) that are efficient to develop and scale effectively to millions of users.

Collaboration Style:

• Cross-functional Integration: Design is not siloed but deeply integrated within product teams, requiring constant communication and collaboration with product management, engineering, and data teams.

• Iterative Feedback Loops: A culture that embraces continuous feedback, both from users and internal stakeholders, to refine designs and product strategy.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings across teams to foster collective growth and improve overall product quality.

📝 Enhancement Note: The company's focus on "innovative products," "advanced technologies," and "millions of downloads" suggests an environment that thrives on tackling complex challenges and delivering high-impact solutions. A designer who can contribute to user growth and engagement metrics will integrate well into this culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Design Systems: Evolving the design system to support a rapidly growing user base and expanding product features across web and mobile platforms.

• Balancing Innovation and Consistency: Innovating new features while maintaining a cohesive user experience and brand identity across diverse platforms.

• Data Interpretation: Effectively translating complex user analytics and research findings into actionable design improvements that drive measurable business outcomes.

• Cross-functional Alignment: Ensuring seamless collaboration and timely delivery with engineering and product teams in a fast-paced development environment.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in areas like UX research methodologies, motion design, accessibility, or UX writing.

• Product Strategy Exposure: Gaining a deeper understanding of product roadmapping, market analysis, and business strategy through close collaboration with product management.

• Analytics & Data Literacy: Enhancing skills in using product analytics tools to measure design impact and inform strategic decisions.

• Leadership Potential: Developing leadership capabilities through mentorship, leading design initiatives, and contributing to design system governance.

📝 Enhancement Note: The "0 to 1" expectation implies that candidates will face challenges requiring them to define problems and build solutions from scratch, offering significant opportunities for skill development and strategic contribution.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you took a product feature from initial concept to launch. What was your process, and what was the outcome?" (Focus on your "0 to 1" experience, design process, and quantifiable results.)

• "How do you approach designing for user retention and activation? Can you provide an example from your portfolio?" (Connect your design decisions to specific user funnel stages and business goals.)

Company & Culture Questions:

• "What interests you about Genesis and our work in video streaming?" (Research the company's mission, products, and recent achievements. Show enthusiasm for their technology.)

• "How do you collaborate with product managers and engineers? Describe a challenging collaboration and how you resolved it." (Highlight your teamwork, communication skills, and ability to navigate cross-functional dynamics.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, the process (research, ideation, design, testing), the solution, and the impact (quantified results).

• Showcase Figma Mastery: Be ready to navigate your Figma files, explaining your component system, auto layout usage, and how you ensure design consistency and scalability.

• Highlight "0 to 1" Initiatives: Select projects that best illustrate your ability to take ownership and drive a product from inception.

• Connect to GTM: Explicitly explain how your design choices contributed to user acquisition, activation, retention, or other key business objectives.

• Be Prepared for Questions: Anticipate questions about your design decisions, trade-offs, and how you would approach future challenges.

📝 Enhancement Note: The interview process will likely assess not just design skills but also strategic thinking, problem-solving abilities, and a proactive, results-oriented mindset crucial for GTM operations. Candidates should be ready to demonstrate how their design work directly contributes to business growth.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Breezy HR.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating your experience with web and mobile applications, design systems, user research, and quantifiable impact on user funnels (activation, retention). Prioritize case studies where you led initiatives from "0 to 1."

• Resume Optimization: Ensure your resume clearly articulates your 2+ years of product design experience, proficiency in Figma, understanding of product funnels, and any experience with analytics tools. Use keywords such as "Product Design," "User Experience," "Figma," "Design Systems," "User Research," and "Analytics."

• Interview Preparation: Practice presenting your portfolio, focusing on storytelling, design process, and measurable outcomes. Prepare to discuss your approach to user-centric design, data-driven decision-making, and cross-functional collaboration. Be ready to articulate how your design work contributes to business growth.

• Company Research: Familiarize yourself with Genesis's products, particularly in video streaming and P2P communication. Understand their market position, target audience, and any recent news or developments to demonstrate genuine interest and strategic alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---