Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Fertifa

Location: London, United Kingdom

Job Type: Full-Time

Category: Product Design / GTM Operations (Design Focus)

Date Posted: August 05, 2026

Experience Level: Mid-Senior Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Owns the end-to-end product design lifecycle for a mission-driven employee benefits platform focused on healthcare accessibility.

• Drives user interface (UI) and user experience (UX) design for both patient mobile applications and web-based clinical/admin portals.

• Leads the development and maintenance of a scalable design system in close partnership with engineering teams.

• Ensures all digital products adhere to accessibility standards, catering to a diverse user base.

• Collaborates closely with Product and Engineering to define requirements, manage technical constraints, and deliver high-quality features.

📝 Enhancement Note: While the title is "Product Designer," the emphasis on "product ecosystem," "clinical/admin portal," and "design system ownership" in collaboration with Engineering and Product indicates a role deeply integrated with Go-To-Market (GTM) operations and product strategy. The focus on user experience for both patients and clinicians, along with data-sensitive areas like reproductive health, requires a strong understanding of operational workflows and compliance.

📈 Primary Responsibilities

• End-to-End Design Ownership: Lead the entire design process, from initial user research and flow mapping to delivering meticulously specified, development-ready designs, integrating regular feedback loops within sprint cycles.

• Cross-Platform Feature Design: Design, iterate, and maintain user-facing features across both native mobile applications (iOS/Android) and web-based dashboards, ensuring a cohesive user experience.

• Design System Management: Partner with engineering teams to build, scale, and manage a comprehensive design system, ensuring design-code parity and maintaining visual consistency across all product touchpoints.

• Accessibility Compliance: Champion and implement accessibility standards (e.g., WCAG) across all digital products to ensure inclusive access for a diverse patient and clinical audience.

• Strategic Collaboration: Work collaboratively with Product Managers and Engineering leads to define product requirements, navigate technical limitations, and ensure the successful launch of high-quality, impactful features.

• Brand and Visual Identity Stewardship: Maintain and evolve the visual identity of Fertifa across all digital products, and support broader design needs (e.g., marketing assets, presentation decks) as required by a lean, mission-focused team.

• User Research & Validation: Conduct user research, usability testing, and gather feedback to inform design decisions and validate solutions, ensuring products meet user needs and business objectives.

📝 Enhancement Note: The responsibility for "Brand Stewardship" and supporting "wider design needs (e.g., assets or decks)" suggests this role may extend beyond pure product design into some aspects of marketing and GTM collateral creation, particularly in a small team environment.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: 4-5 years of professional experience shipping functional digital products, with a significant portion involving mobile and web applications. Experience working within a high-growth start-up environment is essential.

Required Skills:

• Product Design Generalist: Demonstrated expertise in both User Experience (UX) logic, user flows, and information architecture, as well as User Interface (UI) design, including visual patterns, typography, and overall aesthetic craft.

• Product Sense & Strategy: Strong ability to translate business objectives and user needs into effective design solutions, balancing industry best practices with intuitive design thinking.

• Systems Thinking: Capacity to design individual features while considering their impact on the broader product ecosystem, user journeys, and diverse user types (patients, clinicians, administrators).

• Pragmatic & Agile Execution: Ability to balance design quality with the pace required in a startup environment, knowing when to leverage established patterns and when to develop custom solutions. Experience exploring and integrating AI tools for design efficiency.

• Figma Proficiency: Advanced command of Figma, including the creation and management of component libraries, interactive prototyping, and maintaining meticulous, organized design files.

• Communication & Stakeholder Management: Excellent verbal and written communication skills, with the ability to clearly articulate design decisions, rationale, and trade-offs to diverse stakeholders, including clinical, technical, and commercial teams.

• Accessibility Design: Understanding of and experience implementing accessibility standards (e.g., WCAG 2.1 AA).

Preferred Skills:

• Experience within the healthcare technology sector or in roles managing sensitive user data.

• Familiarity with user research methodologies and tools.

• Experience in building or contributing to design systems from the ground up.

• Basic understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate collaboration with engineers.

📝 Enhancement Note: The requirement for "4-5 years of experience shipping functional digital products" and "Experience working in a high-growth start-up" places this role at a mid-to-senior level, demanding not just execution but also strategic input and ownership. The preference for healthcare experience is critical given Fertifa's domain.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated End-to-End Ownership: Showcase projects where you led the design process from initial concept and research through to final implementation and iteration, highlighting your role and impact at each stage.

• Problem/Solution Framing: Clearly articulate the user problems and business challenges addressed by your designs, detailing your research methods and how they informed your solutions.

• UX/UI Case Studies: Provide detailed case studies for 2-3 significant projects, illustrating user flows, wireframes, high-fidelity mockups, and interactive prototypes.

• Design System Contributions: If applicable, include examples of your involvement in creating, maintaining, or contributing to design systems, component libraries, or style guides.

• Cross-Platform Experience: Showcase examples of designing for both mobile (iOS/Android) and web platforms, demonstrating an understanding of platform-specific conventions and constraints.

• Metrics & Impact: Where possible, quantify the impact of your design work with relevant metrics (e.g., conversion rate improvements, user satisfaction scores, task completion rates, reduction in support tickets).

Process Documentation:

• Candidates should be prepared to discuss their design process, including:
  • User Research & Discovery: How they gather insights and define user needs.
  • Ideation & Prototyping: Their methods for generating ideas and testing concepts.
  • Design Iteration: How they incorporate feedback and refine designs.
  • Collaboration with Engineering: Their approach to working with developers to ensure accurate implementation.
  • Design System Usage/Contribution: How they leverage or build design systems to ensure consistency and efficiency.

📝 Enhancement Note: For a Product Designer role, a strong portfolio is paramount. The emphasis on "dev ready designs" and "design system ownership" means the portfolio should not just be visually appealing but also demonstrate technical rigor, process understanding, and the ability to collaborate effectively with engineering. Quantifiable impact is key for mid-senior roles.

💵 Compensation & Benefits

Salary Range: £65,000 - £75,000 per annum.

Benefits:

• Hybrid Working Model: 3 days per week in the office, promoting a balance of collaboration and flexibility.

• Generous Holiday Allowance: 25 days of annual leave plus bank holidays.

• Wellbeing Support: 3 dedicated wellbeing days per annum.

• Comprehensive Healthcare: A comprehensive healthcare cash plan.

• Equity Opportunity: EMI share option scheme with a 4-year vesting period and a 1-year cliff.

• Industry-Leading Health Policies: Enhanced policies for family-forming, fertility, menopause, women's health, men's health, and neurodiversity.

• Progressive Leave: Progressive health leave for reproductive health challenges.

• Discounted Benefits: Discounted reproductive health benefits (family-forming, fertility, menopause, etc.).

• Social & Team Building: Regular team socials to foster camaraderie.

• Travel Allowance: £300 monthly travel allowance to support commuting.

• Professional Development: £1,000 annual learning budget (post probation) for courses, conferences, and resources.

• Additional Perks: Access to charity payroll giving, cycle-to-work scheme, and employee referral bonuses.

Working Hours: Standard full-time hours, approximately 40 hours per week, with a hybrid arrangement.

📝 Enhancement Note: The salary range provided is a strong estimate based on the seniority (4-5 years experience), location (London), and industry (Tech/Healthcare). The benefits package is extensive and highly aligned with Fertifa's mission, particularly the health-related policies. The £1,000 learning budget is a significant investment in professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: HealthTech / Employee Benefits / Reproductive Health. Fertifa operates at the intersection of technology, healthcare, and corporate benefits, aiming to democratize access to essential health services. The market is rapidly evolving, with increasing employer focus on comprehensive wellness programs.

Company Size: Mid-sized, high-growth startup (specific employee count not provided, but implied by "small, senior team" and "seed extension"). This size offers opportunities for significant impact and rapid career progression, alongside the challenges of scaling.

Founded: Fertifa has a "long-standing legacy" and recently completed a "seed extension in 2025," indicating a company with established roots that is now in a significant growth phase, blending stability with dynamic startup energy.

Team Structure:

• The Product Designer will join a "small, senior team," suggesting a flat hierarchy and direct collaboration with leadership.

• Reporting likely to a Head of Product or Design Lead, with close daily interaction with Engineering leads and Product Managers.

• Cross-functional collaboration is a core tenet, involving Product, Engineering, Clinical, and Client Services teams. Methodology:

• Agile Development: Design work is integrated within sprint priorities, requiring close collaboration with engineering and product management.

• User-Centric Design: Emphasis on research, user flows, and ensuring products meet patient and clinical needs.

• Data-Informed Decisions: While not explicitly stated for design, the company's growth and tech focus imply a data-driven approach to product development and performance.

• Iterative Improvement: Regular review and feedback cycles are built into the process, supporting continuous enhancement of the product ecosystem.

Company Website: https://fertifa.com/

📝 Enhancement Note: The company's mission-driven nature is a key cultural differentiator. Candidates should be passionate about healthcare accessibility. The "small, senior team" environment implies a need for self-starters who can operate with a high degree of autonomy.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Senior Product Designer. It requires a solid foundation of experience (4-5 years) in shipping digital products, with the expectation of owning significant parts of the product lifecycle. The candidate is expected to be a generalist, capable across UX and UI, and to take ownership of the design system.

Reporting Structure: The designer will likely report to a Head of Product or a Design Lead within a small, senior team. They will work closely with Product Managers and Engineering Leads on a day-to-day basis, collaborating on feature development and sprint planning.

Operations Impact: The Product Designer's impact is crucial for Fertifa's GTM strategy. By owning the "entire product ecosystem," the designer directly influences user acquisition, engagement, retention, and satisfaction for both patients accessing healthcare and clinicians/administrators managing services. High-quality, accessible, and intuitive design is critical for driving adoption of Fertifa's services and achieving its mission of making personal healthcare accessible. The design directly supports the product's ability to deliver value, which is a core operational metric.

Growth Opportunities:

• Design Leadership: As the company scales, opportunities to grow into a Design Lead or Head of Design role may emerge, overseeing a growing design team and shaping the future of Fertifa's product vision.

• Specialization: Deepen expertise in specific areas like healthcare UX, accessibility design, or design systems, becoming a subject matter expert within the company.

• Product Strategy Influence: With proven impact and product sense, the designer can gain increasing influence on product strategy and roadmap prioritization.

• **Cross-Functional Development