Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Enity Bank Group

Location: Stockholm, Sweden

Job Type: Full-time

Category: Product Design / GTM Operations

Date Posted: April 29, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Design and iterate on real B2C product challenges within the Nordic mortgage market, focusing on trust, clarity, and usability.

• Collaborate closely with developers, product owners, and senior designers to rapidly prototype, test, and ship iterative product features.

• Contribute to shaping product requirements by actively participating in the design exploration phase, rather than waiting for finalized specifications.

• Leverage AI design tools (e.g., Figma AI, Lovable, Claude) to accelerate the design-to-development cycle and enhance workflow efficiency.

• Understand and connect product design decisions to tangible user value and overall business impact within the fintech sector.

📝 Enhancement Note: This role is positioned as a Product Designer with a strong emphasis on the operational aspects of product development. The description highlights a "build, ship, and learn fast" mentality, direct collaboration with developers for continuous shipping, and involvement from concept to working product, suggesting a need for individuals who can bridge design with GTM execution and operational efficiency. The emphasis on complex domains like finance and the use of AI tools further indicates a need for an operations-minded designer who can drive efficiency and strategic impact.

📈 Primary Responsibilities

• Design and continuously iterate on user interfaces and experiences for B2C banking products, ensuring a high level of trust, clarity, and usability.

• Work collaboratively and iteratively with software developers to ship product features and improvements on a regular basis, ensuring seamless integration from design to code.

• Develop prototypes, conduct user testing, and refine design concepts rapidly and iteratively, often in an environment where not all aspects are fully defined upfront.

• Actively participate in defining product requirements and specifications by providing design input and insights early in the development lifecycle.

• Utilize and explore AI-powered design tools and "vibe coding" techniques to expedite the transition from initial ideas to functional product outputs.

• Analyze and articulate how product design decisions contribute to user satisfaction and impact key business metrics within the financial services industry.

• Engage in "vibe coding" and potentially prototyping in code to better understand technical constraints and opportunities, fostering a stronger partnership with development teams.

• Contribute to the ongoing optimization of product development workflows and the adoption of new tools and technologies within the design and product teams.

📝 Enhancement Note: The responsibilities emphasize a hands-on, iterative approach to product design within a fast-paced, collaborative environment. The inclusion of "shaping requirements as you design," "prototyping quickly," and "using AI tools to move faster" points towards an operations-focused design role that prioritizes efficiency, adaptability, and direct contribution to product delivery.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 2-5 years of professional experience in product design, UX/UI design, or a similar role, with a proven track record of designing and shipping digital products.

Required Skills:

• Product Design & UX/UI: Proficient in designing user-centered interfaces and user experiences for digital products, with a strong portfolio showcasing this work.

• Prototyping: Skilled in rapid prototyping using tools like Figma, and potentially with a willingness or experience in prototyping in code.

• Figma Proficiency: Advanced knowledge of Figma for design, prototyping, and collaboration, including familiarity with Figma AI features.

• Data-Driven Decision Making: Ability to use data, user feedback, and analytics to inform design choices and measure impact.

• Customer Centricity: A deep understanding of user needs and the ability to translate them into intuitive and effective design solutions.

• Iterative Design: Comfortable working in an iterative process, embracing feedback, and refining designs based on testing and new insights.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to articulate design decisions and collaborate effectively with cross-functional teams (developers, product owners, senior designers).

• Problem Solving: Aptitude for tackling complex challenges and finding practical, user-friendly solutions, particularly in domains with intricate requirements.

• Technical Curiosity: A genuine interest in understanding how technology works and how it can be leveraged to improve product development processes.

• Language Proficiency: Fluent in both spoken and written Swedish and English.

Preferred Skills:

• Experience in the fintech industry or other complex domains such as finance, healthcare, or logistics.

• Familiarity with AI design tools beyond Figma, such as Lovable or Claude, for design and workflow enhancement.

• Experience or strong interest in "vibe coding" or prototyping in code.

• Contributions to side projects, experiments, or personal builds that demonstrate initiative and passion.

• Familiarity with Agile methodologies and their practical application in a design context.

📝 Enhancement Note: The qualifications emphasize a blend of core design skills with operational competencies like data-driven decision-making, iterative development, and technical curiosity. The preference for fintech experience and "vibe coding" highlights a desire for candidates who can quickly integrate into complex environments and contribute to efficient product delivery.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase 3-5 detailed case studies demonstrating your end-to-end product design process, from problem identification and user research to final shipped product and impact measurement.

• Iterative Process: Clearly illustrate how you incorporated feedback, iterated on designs, and adapted to evolving requirements throughout the project lifecycle.

• Collaboration Evidence: Provide examples of how you collaborated with developers, product owners, and other stakeholders, highlighting your contribution to shaping requirements and ensuring successful implementation.

• Data & User Insights: Demonstrate how data, user research, and customer feedback influenced your design decisions and led to measurable improvements in user value or business outcomes.

• Tool Proficiency: Highlight your proficiency with key design and prototyping tools, particularly Figma, and mention any experience or interest in AI-assisted design tools or coding for prototyping.

Process Documentation:

• Workflow Design: Showcase your ability to map out and optimize design and development workflows, emphasizing efficiency and speed.

• Requirement Shaping: Provide examples of how you actively contributed to defining and refining product requirements through design exploration and collaboration.

• Measurement & Analysis: Include examples of how you measured the impact of your design decisions on user behavior and business KPIs, demonstrating your understanding of the connection between design and operations.

📝 Enhancement Note: The portfolio requirements are tailored to assess not just design aesthetics but also the candidate's ability to operate within an efficient, collaborative, and data-informed product development process. Emphasis is placed on demonstrating iterative work, stakeholder collaboration, and the tangible impact of designs, aligning with operational excellence.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: 45,000 - 60,000 SEK per month.

• Explanation: The stated starting salary is 45,000 SEK per month. Based on industry benchmarks for mid-level Product Designers in Stockholm with 2-5 years of experience, particularly within the fintech sector and considering the emphasis on technical collaboration and AI tool usage, a range up to 60,000 SEK per month is a reasonable estimate for a candidate with strong expertise and potential. This range accounts for the flexibility mentioned for the "right candidate."

• Research Methodology: This estimate is derived from publicly available salary data for Product Designers in Stockholm, Sweden, considering factors such as experience level, industry (fintech), and the specific responsibilities outlined in the job description. Data sources include industry salary reports and job board salary aggregators for the Swedish market.

Benefits:

• Competitive Compensation: A salary package designed to be competitive within the Stockholm market.

• Generous Benefits Package: Comprehensive benefits that may include health insurance, pension contributions, and other standard employee provisions.

• Work-Life Balance Flexibility: Options and support to ensure a healthy balance between professional responsibilities and personal life, potentially including flexible working hours or hybrid work arrangements.

• Professional Development: Opportunities to learn and grow, including exposure to new tools (like AI design assistants) and complex problem domains.

• Impactful Work: The chance to take ownership and make a tangible impact on a live B2C product in the banking sector.

Working Hours:

• Standard: Approximately 40 hours per week.

• Flexibility: The role offers flexibility to support work-life balance, suggesting potential for adjusted start/end times or hybrid arrangements, allowing for effective management of both design tasks and operational integration.

📝 Enhancement Note: The salary range is an estimation based on the provided starting salary and market data for similar roles in Stockholm. The benefits are aligned with typical offerings for full-time positions in Sweden, with a specific emphasis on the flexibility and professional growth opportunities highlighted in the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Banking & Financial Services (Fintech)

Company Size: Enity Bank Group operates with multiple brands (Bluestep Bank, Bank2, 60plusbanken) across Sweden, Norway, and Finland, indicating a medium to large-sized organization with established operations but a drive for innovation in the Nordic mortgage market.

Founded: While the founding date isn't specified, the company is presented as a listed entity challenging the traditional mortgage market, suggesting a history of established banking practices combined with a modern, forward-thinking approach.

Team Structure:

• Product Design Team: You will work closely with a senior product designer, indicating a supportive mentorship environment.

• Cross-Functional Collaboration: Direct collaboration with developers and product owners is a core aspect of the role, emphasizing a highly integrated, agile team structure.

• Reporting: Likely reports into a Product Lead or Head of Product/Design, with a strong dotted line to development teams.

Methodology:

• Iterative & Agile: The team operates with a "build, ship, and learn fast" mentality, favoring quick iterations and continuous delivery over lengthy, rigid planning phases.

• Data-Driven & Customer-Centric: Decisions are informed by user data and a deep understanding of customer needs, ensuring product development aligns with market demands and user value.

• AI-Augmented Design: Proactive adoption of AI tools to enhance design efficiency, speed up workflows, and explore new possibilities in product creation.

Company Website: https://careers.enitybankgroup.com

📝 Enhancement Note: Enity Bank Group positions itself as an innovative player in the Nordic banking sector, leveraging technology and a human-centric approach to serve often-excluded customer segments. The culture appears to be fast-paced, collaborative, and forward-looking, with a strong emphasis on practical execution and the integration of new tools like AI.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Mid-Level Product Designer. It offers a significant step up from junior roles by providing ownership of real product problems and direct impact on shipped features, rather than purely conceptual work. It's a position that requires the ability to balance detailed design execution with strategic thinking about the product roadmap.

Reporting Structure: You will report to a senior product designer, providing a clear line of mentorship and guidance. You will also work in close proximity with product owners and development teams, fostering a collaborative and integrated working relationship.

Operations Impact: The role emphasizes understanding how product decisions connect to user value and business impact. This means your work will directly influence customer acquisition, retention, and satisfaction within the B2C banking segment, contributing to Enity's mission of making banking more inclusive and sustainable. Your ability to design for trust and clarity in a financial context is critical to the company's operational success.

Growth Opportunities:

• Skill Specialization: Deepen expertise in designing for complex financial products and gain hands-on experience with AI-driven design tools and potentially code-based prototyping.

• Strategic Influence: Grow from contributing to requirements to actively shaping them, and understanding the strategic roadmap and its connection to design decisions.

• Leadership Potential: Develop leadership qualities through close collaboration with senior designers and product owners, potentially leading design initiatives on specific product features or areas.

• Fintech Domain Expertise: Become a specialist in the fintech sector, a rapidly evolving and high-demand area within the broader operations landscape.

📝 Enhancement Note: This role is framed as more than just a design position; it's an opportunity to grow within the operational side of product development in a regulated and complex industry. The emphasis on impact, strategy, and continuous learning suggests a clear path for career advancement within Enity Bank Group.

🌐 Work Environment

Office Type: Hybrid. While the specific office setup isn't detailed, the hybrid model suggests a professional office environment in Stockholm that supports both focused design work and collaborative team interaction.

Office Location(s): Sveavägen 167, Stockholm, Sweden. This is a central location in Stockholm, likely offering good accessibility via public transport.

Workspace Context:

• Collaborative Hub: The office environment will facilitate close collaboration with developers, product owners, and the senior designer, enabling rapid feedback loops and co-creation.

• Tool Accessibility: Expect access to necessary design software (Figma, etc.), collaboration platforms, and potentially resources for exploring AI design tools.

• Innovation Focus: The environment is geared towards rapid iteration and shipping, encouraging a proactive and experimental approach to design and development.

Work Schedule:

• Standard: Approximately 40 hours per week.

• Flexibility: The company offers flexibility, which is crucial for a hybrid role. This allows for effective management of in-office collaboration days and remote work, ensuring design tasks and operational integration can be handled efficiently.

📝 Enhancement Note: The hybrid work environment in a central Stockholm location is designed to balance the benefits of in-person collaboration with the flexibility needed for focused design work and personal life. This setup supports the iterative and fast-paced operational model of the product team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application and portfolio to assess basic qualifications and design experience.

• Portfolio Presentation & Discussion: You will likely be asked to present 1-2 key case studies from your portfolio, focusing on your process, decision-making, and the impact of your work. Be prepared to discuss your involvement in shaping requirements and collaborating with developers.

• Skills Assessment: Technical questions related to Figma, prototyping, user-centered design principles, and potentially an exercise or discussion around problem-solving in a complex domain.

• Behavioral & Cultural Fit: Questions to assess your fit with Enity's culture, including your approach to iterative work, data-driven decisions, collaboration, and curiosity. Expect questions about how you handle ambiguity and work in a "sometimes messy" environment.

• Final Interview(s): May involve meeting with additional stakeholders, including product leadership, to discuss your strategic thinking and long-term potential.

Portfolio Review Tips:

• Focus on Process & Impact: Don't just show polished final screens. Detail your thought process, the challenges you faced, how you iterated based on feedback, and the measurable results achieved.

• Highlight Collaboration: Clearly articulate your role in cross-functional teams and how you worked with developers and product owners to bring designs to life.

• Showcase Iteration: Emphasize how you refined your designs based on testing, data, or new information. This is critical for an iterative role.

• Quantify Achievements: Where possible, use numbers and data to demonstrate the impact of your designs (e.g., increased conversion rates, reduced task completion time, improved user satisfaction scores).

• Tailor to Fintech/Complex Domains: If you have relevant experience, highlight it. If not, explain how your skills are transferable and demonstrate your curiosity about complex domains.

• Prepare for "Vibe Coding" Discussion: Be ready to discuss your interest in or experience with coding for prototyping, and how you see it benefiting the design process.

Challenge Preparation:

• Problem-Solving Scenario: Be prepared for a design challenge that might involve a specific banking or fintech-related user problem. Focus on your approach to understanding the problem, ideating solutions, and detailing how you would validate them.

• Process Improvement: You might be asked about how you would improve a specific aspect of the product development workflow or how you would introduce new tools like AI into the process.

• Stakeholder Communication: Practice articulating complex design decisions clearly and concisely, explaining the "why" behind your choices to both technical and non-technical audiences.

📝 Enhancement Note: The application process places significant emphasis on practical demonstration of skills through portfolio review and potential challenges. Candidates should prepare to articulate their design process, collaborative efforts, and the operational impact of their work, especially concerning efficiency and data-driven decision-making.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design and prototyping tool, with specific mention of Figma AI features. Expect advanced usage for UI design, interactive prototyping, and collaborative workflows.

• Prototyping Tools: While Figma is primary, familiarity or willingness to learn other prototyping methods, including potentially code-based prototyping ("vibe coding"), is valued.

• AI Design Tools: Exposure to or curiosity about tools like Lovable and Claude for design assistance and workflow acceleration.

Analytics & Reporting:

• User Analytics Platforms: Familiarity with tools like Google Analytics, Mixpanel, or Amplitude for tracking user behavior, understanding engagement, and measuring the impact of design changes.

• Data Visualization Tools: Experience with tools that can present data insights clearly, potentially including dashboarding tools like Tableau or Power BI, or Figma plugins that aid in data visualization.

CRM & Automation:

• CRM Systems (e.g., Salesforce): While not directly a design tool, understanding how design impacts user journeys within CRM systems or how customer data informs design is beneficial.

• Project Management Tools (e.g., Jira, Asana): Essential for working within agile development teams, tracking tasks, and managing the design workflow alongside development sprints.

• Collaboration Platforms (e.g., Slack, Microsoft Teams): For day-to-day communication and team coordination.

📝 Enhancement Note: The technology stack highlights a modern approach to product design, integrating core design tools with emerging AI technologies and emphasizing data analysis for informed decision-making. Proficiency in Figma and a willingness to explore AI and code-based prototyping are key technical requirements.

👥 Team Culture & Values

Operations Values:

• Humanity & Inclusivity: Enity Bank Group's mission to make banking more inclusive and human-centric is a core value that should permeate design decisions, ensuring products are accessible and understandable to a broad audience.

• Efficiency & Speed: The "build, ship, and learn fast" mentality underscores a value for operational efficiency, rapid iteration, and quick delivery of value to customers.

• Data-Driven Decision-Making: A strong reliance on data and customer insights to guide product development and design choices, ensuring that efforts are focused on what matters most to users and the business.

• Curiosity & Continuous Learning: An openness to exploring new tools (like AI), technologies, and complex domains, fostering a culture of ongoing learning and adaptation.

• Collaboration & Ownership: Valuing teamwork and encouraging individuals to take ownership of their work, contributing actively from concept to shipped product.

Collaboration Style:

• Integrated Teams: Expect a highly collaborative environment where designers work hand-in-hand with developers and product owners, breaking down traditional silos.

• Iterative Feedback Loops: A culture that encourages frequent feedback, open communication, and a willingness to adapt designs based on input from all team members.

• Proactive Contribution: Designers are expected to be proactive in shaping requirements and contributing ideas, rather than passively receiving specifications.

• Knowledge Sharing: An environment where sharing insights, best practices, and learnings from experiments is encouraged to foster collective growth.

📝 Enhancement Note: The culture at Enity Bank Group is a blend of a mission-driven, inclusive approach to banking with a fast-paced, agile operational mindset focused on rapid execution and data-informed decisions. Collaboration is key, with designers expected to be active contributors throughout the product lifecycle.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Trust in Finance: Creating intuitive and trustworthy user experiences in a highly regulated and often complex industry like banking requires meticulous attention to detail and a deep understanding of user psychology.

• Balancing Speed with Complexity: The need to "build, ship, and learn fast" while navigating the intricacies of financial products and regulations. This requires efficient processes and clear prioritization.

• Adoption of New Tools: Integrating AI design tools and potentially code-based prototyping into established workflows requires adaptation, learning, and careful evaluation of their true impact on efficiency and quality.

• Ambiguity in Requirements: Working in an environment where requirements are not always fully defined upfront necessitates strong problem-solving skills, adaptability, and the ability to drive clarity through design exploration.

Learning & Development Opportunities:

• Fintech Domain Expertise: Gain specialized knowledge in the financial technology sector, a rapidly growing and in-demand field.

• AI in Design: Become proficient in leveraging AI tools to enhance design productivity and explore new creative avenues.

• Code-Based Prototyping: Develop or deepen skills in prototyping with code, which can significantly improve collaboration with developers and understanding of technical constraints.

• Strategic Product Thinking: Grow your ability to connect design decisions to business objectives and product strategy, understanding the broader impact of your work.

• Mentorship: Benefit from guidance from a senior product designer, accelerating your professional development.

📝 Enhancement Note: The role presents challenges inherent to innovative work in regulated industries, balanced by significant growth opportunities in specialized domains and emerging technologies. The company actively supports learning and development, particularly in areas that enhance operational efficiency and strategic contribution.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new feature for our mortgage application process to increase user completion rates while maintaining trust and clarity?" (Focus on your process, data usage, and understanding of user needs in finance).

• "Describe a time you had to work with ambiguous requirements or a rapidly changing product roadmap. How did you ensure your design work remained effective?" (Highlight your adaptability, problem-solving, and communication skills).

Company & Culture Questions:

• "What interests you about Enity Bank Group's mission to make banking more inclusive and sustainable?" (Show you've researched the company and align with its values).

• "How do you approach collaboration with developers and product owners, especially when there are differing opinions?" (Assess your teamwork and communication style).

Portfolio Presentation Strategy:

• Structure Your Case Studies: For each case study, clearly outline the problem, your role, your process (research, ideation, prototyping, testing, iteration), the solutions you designed, and the measurable outcomes.

• Emphasize Collaboration and Iteration: Explicitly mention how you worked with others and how feedback led to design changes. Use visual cues (e.g., "before/after" screens) to show iterative improvements.

• Quantify Impact: Where possible, present metrics (e.g., "increased conversion by X%", "reduced task time by Y seconds") to demonstrate the business value of your designs.

• Explain Your "Why": Be prepared to articulate the reasoning behind your design choices, linking them back to user needs, business goals, and operational efficiency.

• Showcase Tool Proficiency: Briefly mention the tools used and, if applicable, how AI or code-based prototyping played a role.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of strong design acumen, operational thinking, and a proactive, collaborative attitude. Candidates should be ready to articulate their process, highlight measurable impact, and show genuine interest in Enity's mission and innovative approach to banking.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on the Enity Bank Group careers site.

• Portfolio Customization: Tailor your portfolio to highlight 2-3 of your most relevant case studies that showcase your experience in B2C products, complex domains (especially fintech if applicable), iterative design, and collaboration with development teams.

• Resume Optimization: Ensure your resume clearly articulates your years of experience, key skills (Figma, prototyping, data-driven design), and achievements, using keywords from the job description such as "Product Designer," "Fintech," "B2C," "Figma AI," and "iterative design."

• Interview Preparation: Practice articulating your design process, problem-solving approach, and how you contribute to operational efficiency within development teams. Prepare specific examples for common interview questions.

• Company Research: Familiarize yourself with Enity Bank Group's brands (Bluestep Bank, Bank2, 60plusbanken), their mission, and the Nordic mortgage market. Understand their commitment to inclusivity and innovation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.