Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Despegar

Location: Buenos Aires, Argentina

Job Type: Full Time

Category: Product Design / Growth Operations

Date Posted: 2026-04-13

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Design and optimize user experiences for the upper funnel, focusing on user acquisition, activation, and retention strategies within the Growth Tribe.

• Translate growth strategies and complex business objectives into intuitive, innovative, and user-centric interface designs.

• Drive product experimentation through the design of Minimum Viable Products (MVPs) and A/B tests to rapidly validate hypotheses and inform product iterations.

• Leverage data analysis and user behavior insights to identify friction points and opportunities for improvement across the user journey, directly impacting key growth metrics and OKRs.

• Collaborate closely with cross-functional teams, including product managers, engineers, and data analysts, to ensure seamless product development and implementation.

📝 Enhancement Note: This role is positioned within a "Growth Tribe," indicating a strong focus on data-driven experimentation and conversion rate optimization (CRO) principles. The responsibilities emphasize translating business goals into tangible product designs that directly impact user acquisition, activation, and retention metrics, aligning with core Revenue Operations and GTM strategies.

📈 Primary Responsibilities

• Develop user-centered design solutions for the upper funnel stages of the customer journey, encompassing acquisition, onboarding, and early engagement.

• Conceptualize and design intuitive user interfaces and interactions that effectively support growth initiatives and enhance user activation rates.

• Champion a culture of continuous experimentation by designing and iterating on MVPs and A/B tests to validate growth hypotheses and inform product roadmap decisions.

• Analyze user behavior data, conversion funnels, and key performance indicators (KPIs) to identify user pain points and propose data-backed design improvements.

• Generate actionable design proposals derived from user insights and behavioral data to directly contribute to the achievement of the tribe's Objectives and Key Results (OKRs).

• Collaborate effectively with diverse stakeholders, including product managers, engineers, marketing, and data analysts, to ensure alignment and successful product delivery.

• Iterate on product designs based on quantitative performance metrics, qualitative user feedback, and ongoing A/B testing results.

• Document design processes, user flows, and specifications clearly to ensure high-quality implementation by the IT team, maintaining design integrity.

📝 Enhancement Note: The emphasis on "translating strategies of Growth into interfaces" and "generating proposals from behavior insights that impact OKRs" highlights a critical link between design output and business performance. This role requires a deep understanding of growth levers and the ability to quantify design impact, a key characteristic of successful operations-focused design roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating proficiency in product design principles and user experience is essential.

Experience: Minimum of 3 years of professional experience as a Product Designer, with a significant focus on digital products and a preference for exposure to Growth teams or E-commerce environments.

Required Skills:

• Product Design: Proven ability to design end-to-end user experiences for digital products.

• Growth Strategy: Understanding of growth marketing principles and how design contributes to acquisition, activation, and retention.

• User Experience (UX) Design: Expertise in creating intuitive, user-friendly, and engaging interfaces.

• Figma: Mastery of Figma for design, prototyping, and collaboration is a mandatory requirement.

• Data-Informed Design: Strong capability to interpret quantitative metrics (e.g., conversion rates, user flows) and qualitative feedback to drive design decisions.

• A/B Testing: Experience in designing experiments and interpreting results from A/B tests to optimize product features.

• User Research: Proficiency in conducting and utilizing both quantitative and qualitative user research to gather insights.

• Stakeholder Management: Ability to effectively collaborate and communicate design concepts to diverse teams and leadership.

• Prototyping: Skill in creating interactive prototypes to visualize and test design concepts.

• Data Analysis: Foundational understanding of analyzing user data to identify trends and opportunities.

• E-commerce / Digital Products: Experience working on products within the e-commerce or digital services sector.

• Agile Methodologies: Familiarity with Agile development processes and iterative design cycles.

Preferred Skills:

• AI in Design: Knowledge of Artificial Intelligence applications in design, particularly for personalization of user experiences.

• Heatmap & Analytics Tools: Experience with tools like Mixpanel, Hotjar, Contentsquare, or similar for analyzing user behavior and engagement.

• Lean UX / Rapid Discovery: Familiarity with Lean UX principles and fast-paced discovery cycles to accelerate product development.

• Design Systems: Experience contributing to or maintaining design systems to ensure consistency across products.

📝 Enhancement Note: The explicit mention of "Figma is a must" and the emphasis on "Data-Informed Design" and "A/B Testing" are critical for operations-minded candidates. This indicates the company values designers who can not only create aesthetically pleasing interfaces but also measurably impact business outcomes through data-driven iteration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Growth-Focused Case Studies: Showcase at least 2-3 detailed case studies demonstrating your involvement in projects aimed at user acquisition, activation, or retention.

• Data-Driven Design Process: Clearly articulate how you used data (quantitative metrics, A/B test results, user research) to inform your design decisions and iterations within these case studies.

• Figma Proficiency Showcase: Include examples of complex prototypes, design systems elements, or collaborative design workflows created in Figma.

• Impact & ROI Demonstration: Quantify the impact of your design solutions on key business metrics (e.g., conversion rate uplift, user engagement increase, reduction in drop-off rates).

• Problem/Solution Framing: Clearly define the problem you were solving, your design process, the solutions you proposed, and the measurable outcomes.

Process Documentation:

• User Journey Mapping: Demonstrate experience in mapping and optimizing user journeys, particularly for the upper funnel.

• Experimentation Design: Provide examples of how you have designed and documented A/B tests or other product experiments.

• Cross-Functional Collaboration Documentation: Illustrate how you document and communicate design specifications and rationale to engineering and other stakeholders.

📝 Enhancement Note: For a role with a strong growth and experimentation focus, a portfolio is paramount. Candidates should prioritize showcasing projects where their design decisions directly led to measurable improvements in user funnels and business KPIs. Demonstrating a systematic approach to experimentation and data utilization will be key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Product Designers with 3-5 years of experience in a major Latin American tech hub like Buenos Aires, the estimated annual salary range is approximately ARS 9,000,000 - ARS 15,000,000 (gross). This estimate considers the company's industry leadership, the role's strategic importance within the Growth Tribe, and potential for performance-based bonuses.

Benefits:

• Career Growth & Development: Opportunities to advance your career within a leading technology and travel company, with potential for specialization and leadership roles.

• Professional Development: Access to learning resources, training, and potentially conferences to enhance skills in areas like AI-driven design and data analytics.

• Industry-Leading Company: Be part of Despegar, a prominent player in the Latin American travel industry, offering exposure to innovative technologies and market dynamics.

• Inclusive Work Environment: Commitment to a meritocratic and inclusive culture that values diversity and equal opportunities.

• Travel Industry Perks: Potential for employee discounts on travel bookings and related services.

• Hybrid Work Model: Flexibility to balance in-office collaboration with remote work.

Working Hours: Standard full-time hours, approximately 40 hours per week, with flexibility typical of hybrid work environments.

📝 Enhancement Note: Salary estimates are based on general market data for Buenos Aires and similar roles in the tech industry. Actual compensation may vary based on specific experience, negotiation, and Despegar's internal compensation structure. The benefits highlight opportunities for professional and personal growth, critical for retaining talent in competitive operations and design roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Online Travel Agency (OTA) / E-commerce. Despegar is the leading online travel company in Latin America, operating in a highly competitive and dynamic market driven by technological innovation and customer experience.

Company Size: Large (Likely 1,000 - 5,000+ employees, based on industry norms for major LATAM OTAs). A larger company size implies established processes, but also potential for matrixed organizations and significant cross-functional collaboration.

Founded: 1999. With over two decades of operation, Despegar has a mature understanding of the travel market and has evolved significantly with technology, indicating a culture that values adaptability and long-term vision.

Team Structure:

• Growth Tribe: This role is part of the "Growth Tribe," suggesting a dedicated, cross-functional team focused on accelerating user acquisition, activation, and retention. This tribe likely includes Product Managers, Designers, Engineers, Data Analysts, and Growth Marketers working collaboratively.

• Reporting: The Product Designer will likely report to a Product Design Lead or Head of Product within the Growth Tribe, with strong collaboration lines to the Product Manager of their specific squad.

• Cross-functional Collaboration: High frequency of interaction with Product Managers, Software Engineers, Data Analysts, and potentially Marketing teams to define, design, test, and launch growth initiatives.

Methodology:

• Data-Driven Experimentation: Emphasis on A/B testing, user behavior analysis, and OKR-driven goal setting for product development and optimization.

• Iterative Design: Continuous improvement cycles based on data feedback and user insights, likely utilizing Agile and Lean UX principles.

• User-Centricity: Focus on understanding user needs and pain points to create effective and intuitive experiences.

Company Website: https://www.despegar.com/

📝 Enhancement Note: The "Growth Tribe" context is crucial. It signifies a fast-paced, results-oriented environment where design is directly tied to measurable business outcomes. Candidates should be prepared for a culture that values experimentation, data analysis, and rapid iteration.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level Product Designer position, demanding autonomy and the ability to drive significant parts of the design process independently. It's a stepping stone for designers looking to specialize in growth-focused product development and gain deeper experience in data-informed decision-making.

Reporting Structure: The Product Designer will likely report into a Product Design Manager or Lead within the Growth Tribe, working closely with a Product Manager and a dedicated engineering team on specific growth initiatives or squads.

Operations Impact: The Product Designer's work directly influences key business operations by driving user acquisition, increasing conversion rates, and improving user retention. Their designs are critical levers for achieving company OKRs related to growth and revenue.

Growth Opportunities:

• Specialization in Growth Design: Deepen expertise in growth loops, conversion rate optimization (CRO), A/B testing strategies, and user activation/retention tactics.

• Data & Analytics Proficiency: Develop advanced skills in interpreting user data, utilizing analytics tools (Mixpanel, Hotjar), and applying insights to design.

• Leadership Potential: Progress to Senior Product Designer roles, lead design initiatives within squads, or potentially transition into Product Management or Design Leadership roles within Despegar.

• Cross-functional Skill Development: Gain in-depth understanding of e-commerce operations, marketing strategies, and engineering challenges through close collaboration.

📝 Enhancement Note: This role offers a clear path for designers who want to transition into more operations-aligned design work, where their contribution is directly measured by business impact. The emphasis on growth and data provides significant opportunities for skill development in areas highly valued in GTM and Revenue Operations contexts.

🌐 Work Environment

Office Type: Hybrid. Despegar is adopting a hybrid work model, allowing employees to combine working from the office with remote work. This suggests a need for strong remote collaboration tools and practices, alongside intentional in-office time for team building and strategic discussions.

Office Location(s): Buenos Aires, Argentina. The specific office location in Buenos Aires will offer a central hub for in-person collaboration, team meetings, and access to office amenities.

Workspace Context:

• Collaborative Environment: The office is designed to foster collaboration, with spaces for team meetings, brainstorming sessions, and cross-functional work.

• Operations Tools & Technology: Access to industry-standard design software (Figma), collaboration platforms, and potentially specialized growth/analytics tools within the company's tech stack.

• Team Interaction: Opportunities for regular interaction with the Growth Tribe members, fostering a strong sense of team cohesion and shared purpose.

Work Schedule: The hybrid model likely offers some flexibility in terms of daily start/end times, while maintaining core working hours for team synchronization and project execution. The focus is on deliverables and impact rather than strict time attendance.

📝 Enhancement Note: The hybrid nature of the role implies a need for strong self-management and proactive communication skills, essential for any operations or GTM role that requires balancing remote autonomy with in-person collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and interest in the role and Despegar.

• Portfolio Presentation & Technical Interview: A session with the hiring manager and potentially other designers or product leads. This involves presenting 1-2 key portfolio case studies, focusing on your process, data-informed decisions, and impact. Expect technical questions on design principles, Figma, and growth experimentation.

• Cross-functional Collaboration Interview: An interview with stakeholders from Product Management and Engineering to assess your ability to collaborate, communicate complex ideas, and understand technical constraints.

• Growth/Data Focus Interview: A deeper dive into your experience with data analysis, A/B testing, and driving growth metrics through design. This may include hypothetical scenarios or problem-solving exercises.

• Final Interview: Potentially with a senior leader (e.g., Head of Product or Design) for final alignment on culture, vision, and strategic fit.

Portfolio Review Tips:

• Prioritize Growth Impact: Select case studies that clearly demonstrate how your design work positively impacted user acquisition, activation, or retention metrics. Quantify results whenever possible.

• Showcase Data-Informed Process: Clearly articulate how data (analytics, A/B tests, user research) guided your design decisions at each stage. Use visuals to illustrate data insights and their translation into design solutions.

• Highlight Figma Expertise: Demonstrate advanced Figma skills, including complex prototyping, component usage, and collaboration workflows.

• Structure for Clarity: Use a clear narrative structure for each case study: Problem -> Your Role -> Process & Solutions -> Results -> Learnings.

• Tailor to Despegar: Research Despegar's platform and current growth challenges. Highlight relevant experiences and articulate how your skills align with their specific business needs.

Challenge Preparation:

• Design Exercise: Be prepared for a take-home design challenge or a live design exercise focused on a growth-related problem. Focus on your process, justification for decisions, and how you'd measure success.

• Data Interpretation: Practice interpreting common growth metrics and identifying potential design interventions.

• Stakeholder Communication: Prepare to articulate your design rationale and defend your decisions clearly and concisely, anticipating questions from different functional perspectives.

📝 Enhancement Note: The interview process heavily emphasizes a data-driven approach and the ability to demonstrate measurable impact. Candidates should prepare to walk through their portfolio with a focus on metrics, experimentation, and the link between design choices and business outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (Mandatory). This will be the core tool for all design, prototyping, and collaboration activities.

• Collaboration: Tools like Slack, Jira, Confluence for team communication, project tracking, and documentation.

• Presentation: Google Slides or PowerPoint for presenting designs and case studies.

Analytics & Reporting:

• User Behavior Analysis: Experience with tools such as Mixpanel, Hotjar, Contentsquare, or similar is highly desirable for understanding user interactions and identifying pain points.

• Web Analytics: Familiarity with Google Analytics or other web analytics platforms to understand overall site performance and user flows.

• Data Visualization: Ability to interpret dashboards and reports generated by data analysts.

CRM & Automation: While not directly a CRM role, understanding how user data flows from acquisition channels and impacts CRM systems (e.g., Salesforce, Hubspot) can be beneficial for a holistic view. Familiarity with marketing automation concepts could also be an advantage.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. Experience with growth analytics tools like Mixpanel and Hotjar is a strong plus, indicating a candidate's ability to work effectively in a data-intensive growth environment.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using data and experimentation to inform design and product strategy, moving beyond intuition alone.

• Bias for Action & Experimentation: Valuing proactive individuals who propose and execute experiments to drive growth and learning. Embracing a "fail fast, learn faster" mentality.

• Customer Centricity: Deep understanding of user needs, pain points, and behaviors to create impactful and intuitive experiences.

• Collaboration & Transparency: Working effectively in cross-functional teams, sharing insights openly, and fostering a collaborative problem-solving environment.

• Continuous Improvement: A commitment to iterating on products and processes, always seeking ways to enhance user experience and business outcomes.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration with Product Managers, Engineers, Data Analysts, and Marketing to achieve shared growth objectives.

• Feedback Exchange: Openness to giving and receiving constructive feedback on designs and strategies to foster collective improvement.

• Knowledge Sharing: Willingness to share learnings from experiments, research, and design processes to elevate the entire team's capabilities.

📝 Enhancement Note: The company culture appears to be dynamic, results-oriented, and highly collaborative, with a strong emphasis on data and continuous improvement. Candidates should demonstrate alignment with these values, showcasing their ability to thrive in a fast-paced, experimental, and cross-functional environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Experimentation with Consistency: The challenge of rapid A/B testing and iteration while maintaining a cohesive and consistent design system and user experience across the platform.

• Translating Complex Data into Simple Designs: Effectively synthesizing large volumes of user data and complex growth strategies into clear, intuitive, and actionable design solutions.

• Cross-Functional Alignment: Navigating diverse stakeholder priorities and ensuring buy-in for design proposals, especially when introducing novel growth experiments.

• Staying Ahead of Trends: Keeping pace with evolving user expectations, design best practices, and emerging technologies (like AI) in the competitive online travel industry.

Learning & Development Opportunities:

• Specialized Growth Design Skills: Opportunities to become an expert in conversion rate optimization, user onboarding flows, and retention strategies through hands-on experience.

• Data Analytics & Tool Proficiency: Deepen expertise in using analytics platforms (Mixpanel, Hotjar) and interpreting complex data sets to drive design decisions.

• AI & Personalization: Explore the application of AI in personalizing user experiences and optimizing design for specific user segments.

• Career Advancement: Potential to grow into senior design roles, lead design for key growth initiatives, or explore leadership paths within Despegar's product organization.

📝 Enhancement Note: This role presents a significant opportunity for professional growth, particularly for designers interested in the intersection of user experience, data science, and business growth. Overcoming the challenges will require a proactive, analytical, and collaborative mindset.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to significantly improve a user's journey or a key conversion metric. What was your process, and what were the results?" (Prepare a STAR method answer focusing on data, design, and measurable impact).

• "How would you approach designing an A/B test for a new feature aimed at increasing user sign-ups on our platform?" (Focus on hypothesis formation, design variations, and success metrics).

Company & Culture Questions:

• "What excites you about Despegar and our mission to enrich lives through travel?" (Research Despegar's brand, values, and recent news).

• "How do you approach collaboration within a hybrid team and with cross-functional partners like product managers and engineers?" (Highlight communication strategies, proactive engagement, and conflict resolution).

Portfolio Presentation Strategy:

• Focus on Impact: For each case study, clearly state the problem, your specific role, the quantitative results achieved (e.g., X% increase in conversion), and the qualitative learnings.

• Walk Through Your Process: Detail your steps, from initial research and ideation to iteration and final implementation, emphasizing data points that influenced your decisions.

• Highlight Figma Skills: Be ready to discuss specific Figma features or techniques you used, especially for prototyping and design system components.

• Anticipate Questions: Be prepared to answer detailed questions about your design choices, trade-offs made, and how you would handle hypothetical challenges.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of growth principles, data analysis within design, and effective cross-functional collaboration. Candidates should be ready to "show, not just tell" through their portfolio and interview responses.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided Lever link.

• Portfolio Customization: Ensure your portfolio prominently features 2-3 case studies that highlight your experience in growth, data-informed design, and measurable impact on user acquisition, activation, or retention. Prioritize examples where you used Figma extensively.

• Resume Optimization: Tailor your resume to emphasize keywords such as "Product Designer," "Growth," "A/B Testing," "Data-Informed Design," "Figma," "User Experience," "Conversion Rate Optimization," and "E-commerce." Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process, particularly how you leverage data and experimentation to drive product improvements. Prepare to present your portfolio case studies effectively, focusing on impact and methodology.

• Company Research: Familiarize yourself with Despegar's platform, its position in the LATAM travel market, and its company culture as described on their website and job postings. Understand their growth-related challenges and how your skills can address them.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.