Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Banco PAN

Location: São Paulo, SP, Brazil

Job Type: Full-time

Category: Product Design / UX/UI Design

Date Posted: 2026-04-13

Experience Level: Senior (5-10 years implied)

Remote Status: Hybrid

🚀 Role Summary

• Drive the design and evolution of public-facing websites and digital experiences to enhance customer acquisition and brand perception.

• Develop strategic, scalable, and results-oriented solutions in close collaboration with Product and Technology teams within an agile framework.

• Contribute to the continuous improvement of the company's design system and uphold high-quality design standards.

• Leverage user data, key performance metrics, and user insights to inform and validate design decisions.

• Translate complex user needs and business requirements into intuitive, elegant, and effective product designs.

📝 Enhancement Note: The role is explicitly for a "Senior Product Designer" with an emphasis on public-facing products, suggesting a focus on user acquisition, brand presence, and potential for driving investment decisions. The integration with BTG Pactual ecosystem indicates a sophisticated financial services environment.

📈 Primary Responsibilities

• Design end-to-end user experiences for public-facing products, from initial concept ideation through to final delivery and iteration.

• Develop strategic product solutions that are scalable, maintainable, and aligned with business objectives, with a focus on measurable outcomes.

• Collaborate effectively with cross-functional teams, including Product Managers, Engineers, and other stakeholders, in an agile development environment.

• Actively contribute to the enhancement and maintenance of the design system, ensuring consistency and efficiency across all public digital touchpoints.

• Utilize quantitative data, user analytics, and qualitative user research findings to rigorously inform design decisions and validate proposed solutions.

• Conduct user research, usability testing, and other qualitative methods to gather insights and identify areas for improvement in user journeys.

• Create wireframes, prototypes, user flows, and high-fidelity mockups to effectively communicate design concepts and solutions.

• Advocate for user-centered design principles and best practices within the product development lifecycle.

• Stay abreast of industry trends, emerging technologies, and best practices in product design, UX/UI, and digital product development.

• Contribute to a culture of design excellence and continuous learning within the product and design teams.

📝 Enhancement Note: The responsibilities clearly indicate a senior-level contribution, requiring strategic thinking, ownership, and the ability to influence product direction. The focus on "public area" and "investment decision-making" suggests a need for designs that are not only user-friendly but also trustworthy and persuasive for potential customers and investors.

🎓 Skills & Qualifications

Education:

Experience:

• 5-10 years of professional experience in Product Design, UX/UI Design, or a similar role, with a proven track record of designing and launching successful digital products.

• Demonstrated experience in designing for public-facing websites, digital platforms, or customer acquisition funnels.

Required Skills:

• Strategic Product Vision: Ability to align design solutions with overarching business goals and product strategy.

• Design Craft & Execution: Strong proficiency in creating high-fidelity mockups, wireframes, user flows, and interactive prototypes.

• UX/UI Design Expertise: Deep understanding of user-centered design principles, usability best practices, and information architecture.

• Design Systems: Experience in contributing to, utilizing, and advocating for the use of design systems to ensure consistency and scalability.

• Data-Driven Design: Proficiency in using analytics, A/B testing results, and user feedback to inform and iterate on designs.

• User Research & Testing: Experience conducting various forms of user research, including interviews, surveys, and usability testing.

• Agile Methodology: Familiarity with agile development processes and the ability to work effectively in sprints.

• Cross-functional Collaboration: Excellent ability to partner with Product Managers, Engineers, Marketing, and other stakeholders.

• Communication Skills: Strong verbal and written communication skills, with the ability to articulate design decisions and rationale clearly.

• Problem Solving: Aptitude for dissecting complex problems and devising elegant, user-friendly solutions.

Preferred Skills:

• Experience in the financial services or fintech industry.

• Familiarity with accessibility standards (WCAG).

• Proficiency in animation and motion design principles.

• Experience with front-end development concepts (HTML, CSS, JavaScript) to better collaborate with engineers.

• Experience mentoring junior designers.

📝 Enhancement Note: The "5-10 years" experience level is inferred from the "Senior Product Designer" title and the expectation of strategic product vision and autonomy. The emphasis on public-facing products and potential impact on investment decisions suggests a need for high-quality visual design and a solid understanding of user psychology in a financial context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of product design projects, with a clear emphasis on public-facing digital products, customer acquisition strategies, and brand experience design.

• Detailed case studies that highlight your process from problem definition, user research, ideation, prototyping, to final design execution and impact.

• Demonstrations of how you utilized data, metrics, and user feedback to drive design decisions and achieve measurable results.

• Examples of contributions to or utilization of design systems, illustrating your understanding of scalability and consistency.

Process Documentation:

• Documented examples of your design process, including user research methodologies, ideation techniques, prototyping approaches, and usability testing frameworks.

• Evidence of collaboration with product management and engineering teams, showing how you integrated design into agile workflows.

• Case studies that clearly articulate the problem, your proposed solution, your role, the process followed, and the quantifiable outcomes or learnings.

• Examples of how you have leveraged design systems to maintain consistency and efficiency across multiple products or features.

📝 Enhancement Note: For a Senior Product Designer role, the portfolio is paramount. It should not just show "pretty pictures" but demonstrate a strategic, problem-solving approach. Specific emphasis on public-facing products, customer acquisition, and data-informed decision-making will be crucial.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Financial: Bonus/PLR (Profit Sharing), Special credit card limit (subject to analysis), Vehicle financing facilitation (subject to analysis).

• Health & Wellness: Comprehensive Medical Coverage (inpatient in private room for employee and dependents), Dental and Orthodontic Coverage, Unlimited Telemedicine (Dr. Alper - Einstein Conecta), On-site Medical Clinic, 4 Psychotherapy sessions per month, Wellhub/Totalpass access, Vaccination campaigns.

• Family & Life: Extended Family Leave (6 months for primary caregiver, 30 days for secondary caregiver), Daycare/Nanny Assistance, AcomPANha (maternity support program), Life Insurance, Funeral Assistance.

• Daily & Lifestyle: Meal Voucher, Food Voucher, 13th Month Food Voucher, On-site Beauty Salon, Discount portal (Allya) for various segments, Transportation Voucher (4% discount), Assistive technology subsidy (85% reimbursement for employees with disabilities).

• Development: Development Programs, PAE (Legal, Financial, Psychological, and Social Guidance).

Working Hours:

• Standard full-time hours, likely around 40 hours per week. The hybrid model allows for 3 days in the office and 2 days of remote work.

📝 Enhancement Note: The salary estimate is based on typical compensation for senior design roles in major Brazilian tech hubs like São Paulo, considering the industry (financial services) and the comprehensive benefits package offered. The extensive list of benefits suggests a strong emphasis on employee well-being and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Fintech. Banco PAN is a digital bank offering a wide range of financial products, integrating technology to provide agile and accessible solutions. It operates within the broader ecosystem of BTG Pactual, a leading investment bank in Latin America.

Company Size: Large (implied by integration with BTG Pactual and diverse benefit offerings). This scale suggests access to resources, established processes, and significant market impact.

Founded: Banco PAN has a history dating back to 1969, evolving significantly with a focus on digital transformation. This blend of established presence and modern digital approach influences its culture.

Team Structure:

• The role is within the "Public Area" team of the BTG Pactual and Banco PAN ecosystem.

• This team likely comprises Product Managers, Engineers, other Designers, and potentially Marketing specialists focused on customer acquisition and brand presence.

Methodology:

• Data-Driven Design: Emphasis on using metrics and user data to inform and validate design decisions.

• Agile Development: Working in an agile framework, facilitating rapid iteration and continuous improvement.

• User-Centricity: Commitment to understanding and serving user needs through research and design.

• Collaboration: Strong emphasis on cross-functional teamwork and open communication.

Company Website: https://www.bancopan.com.br/

📝 Enhancement Note: The company culture is described as agile, flexible, and creative, with core values of Intensity, Nonconformity, Efficiency, Team Spirit, and Integrity. This suggests a dynamic environment that values proactive problem-solving and collaborative achievement, particularly relevant for a public-facing product designer.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This level implies a significant degree of autonomy, strategic input, and the ability to lead complex design initiatives. The focus on public-facing products and their impact on customer acquisition and brand perception means this role is critical to the company's growth strategy.

Reporting Structure:

• The designer will report to a Design Lead or Head of Product Design within the Public Area team.

Operations Impact:

• The role directly influences customer acquisition rates, brand perception, and potentially investment decisions through the design of public-facing digital products.

• Successful designs can lead to increased user engagement, conversion rates, and a stronger market presence for Banco PAN.

Growth Opportunities:

• Lead Design Initiatives: Opportunity to take ownership of major design projects and drive their strategic direction.

• Mentorship: Potential to mentor junior designers and contribute to the growth of the design team.

• Specialization: Deepen expertise in specific areas such as UX strategy, design systems, or financial product design.

• Leadership Track: Potential progression to Lead Product Designer, Design Manager, or other leadership roles within the product organization.

• Cross-functional Exposure: Gain deeper understanding of product management, engineering, and business strategy within a leading financial institution.

📝 Enhancement Note: The "Senior" designation and the emphasis on strategic impact suggest ample room for career advancement. The integration within a large financial ecosystem like BTG Pactual offers diverse growth avenues.

🌐 Work Environment

Office Type: Hybrid model, with 3 days per week in the office and 2 days of remote work. This offers a balance between in-person collaboration and flexibility.

Office Location(s): São Paulo, SP, Brazil. Specific office details are not provided, but major financial institutions in São Paulo typically have well-equipped, modern office spaces.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on cross-functional collaboration suggest an office space designed for teamwork, with meeting rooms and open areas.

• Operations Tools & Technology: Access to industry-standard design software, collaboration tools, and potentially advanced analytics platforms.

• Team Interaction: Opportunities for spontaneous discussions, brainstorming sessions, and team-building activities with colleagues from Product, Technology, and other departments.

Work Schedule:

• Standard full-time, likely aligning with Brazilian business hours (e.g., 9 AM to 6 PM, with a lunch break). The hybrid model provides flexibility on which days are worked remotely.

📝 Enhancement Note: The hybrid model is a significant aspect of the work environment, catering to modern work preferences while maintaining essential in-person collaboration for design teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio to assess qualifications and experience.

• Portfolio Presentation: A dedicated session where you present your case studies, explaining your design process, rationale, and impact. Be prepared to discuss your strategic thinking, problem-solving skills, and how you use data.

• Technical/Design Challenge: You may be asked to complete a design exercise, either take-home or on-site, to evaluate your design skills, problem-solving approach, and ability to work under pressure.

• Behavioral & Cultural Fit Interviews: Discussions with hiring managers and team members to assess your communication, collaboration, and alignment with Banco PAN's values (Intensity, Nonconformity, Efficiency, Team Spirit, Integrity).

• Final Interview: Potentially with senior leadership to discuss strategic vision and overall fit.

Portfolio Review Tips:

• Curate Selectively: Choose 3-4 of your strongest, most relevant projects that showcase your skills in designing public-facing products and driving measurable results.

• Tell a Story: For each case study, clearly articulate the problem, your role, the process you followed, the challenges encountered, your design decisions, and the quantifiable outcomes or learnings.

• Highlight Impact: Quantify your achievements whenever possible (e.g., "increased conversion by X%", "reduced user task time by Y%").

• Showcase Process: Demonstrate your thought process, including user research, ideation, prototyping, and iteration, not just the final UI.

• Design System Contribution: If applicable, showcase your work with or contributions to design systems.

• Tailor to PAN: Briefly explain why your skills and experience are a good fit for Banco PAN and this specific role, referencing their mission and values.

Challenge Preparation:

• Understand the Brief: Carefully analyze any take-home challenge prompt, identifying the core problem and constraints.

• Emphasize Process: Even in a timed challenge, show your thinking process through sketches, wireframes, or user flow diagrams.

• Focus on User Needs: Ground your solutions in user empathy and problem-solving.

• Consider Business Goals: Align your proposed solutions with the potential business objectives of Banco PAN.

• Prepare to Present: Be ready to articulate your design choices and rationale clearly and concisely.

📝 Enhancement Note: The interview process will heavily scrutinize your portfolio and your ability to articulate your design strategy and impact, especially concerning customer acquisition and brand perception for financial products.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, industry standard), Sketch, Adobe Creative Suite (Photoshop, Illustrator).

• Collaboration & Project Management: Jira, Confluence, Asana, Trello, Slack.

• User Research & Testing: UserTesting.com, Maze, Hotjar, Google Analytics, Mixpanel.

Analytics & Reporting:

• Google Analytics

• Mixpanel / Amplitude (for product analytics)

CRM & Automation:

• While not directly a designer's tool, understanding how designs integrate with CRM systems (like Salesforce, potentially used internally for sales/leads) and marketing automation platforms is beneficial for context.

📝 Enhancement Note: Proficiency in Figma is almost a given for modern product design roles. Familiarity with analytics tools is crucial for a data-driven design approach, and understanding how designs impact CRM and marketing efforts adds significant value.

👥 Team Culture & Values

Operations Values:

• Intensity: Approaching work with energy, passion, and a drive to achieve ambitious goals.

• Nonconformity: Challenging the status quo, thinking creatively, and seeking innovative solutions to problems.

• Efficiency: Optimizing processes and workflows to deliver results effectively and with minimal waste.

• Team Spirit: Fostering a collaborative and supportive environment where collective success is prioritized.

• Integrity: Acting with honesty, transparency, and ethical conduct in all interactions and decisions.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with Product Managers and Engineers, fostering a shared understanding of goals and challenges.

• Open Feedback Culture: Encouraging constructive criticism and open dialogue to improve designs and processes.

• Knowledge Sharing: Promoting the sharing of insights, best practices, and learnings across teams to elevate collective expertise.

• Agile Iteration: A collaborative approach to iterative development, where feedback loops are short and adjustments are made rapidly.

📝 Enhancement Note: The company's stated values (Intensity, Nonconformity, Efficiency, Team Spirit, Integrity) are directly applicable to how a Senior Product Designer should approach their work, particularly in a fast-paced, innovative environment like a digital bank.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating complex user requirements and business objectives into cohesive, user-friendly designs for public-facing products in a competitive financial market.

• Scalability and Consistency: Ensuring design solutions are scalable across various platforms and devices while maintaining brand consistency and adherence to design system standards.

• Data Interpretation: Accurately interpreting and applying data from diverse sources (analytics, user feedback) to drive design decisions, especially in areas impacting customer acquisition and investment perception.

• Cross-functional Alignment: Navigating diverse stakeholder opinions and technical constraints to achieve consensus and deliver high-impact designs within agile timelines.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to deepen skills in areas like interaction design, user research methodologies, and information architecture.

• Financial Product Design Specialization: Gaining in-depth knowledge of UX/UI best practices specific to the financial services industry, including trust, security, and compliance considerations.

• Design System Leadership: Contributing to the evolution and strategic direction of the company's design system.

• Mentorship and Coaching: Developing leadership skills by mentoring junior designers and contributing to team growth.

• Industry Exposure: Access to industry conferences, workshops, and learning resources to stay current with design trends and technologies.

📝 Enhancement Note: The challenges are inherent to senior product design roles in dynamic industries, requiring a blend of strategic thinking, technical skill, and strong interpersonal abilities. The growth opportunities are designed to foster continuous development and career progression.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting stakeholder requirements with user needs. How did you approach it, and what was the outcome?" (Focus on your negotiation, prioritization, and user advocacy skills).

• "How do you approach designing for customer acquisition and brand perception in a competitive market like financial services?" (Highlight your understanding of target audiences, conversion funnels, and brand storytelling through design).

Company & Culture Questions:

• "How do you see your design approach aligning with Banco PAN's core values of Intensity, Nonconformity, Efficiency, Team Spirit, and Integrity?" (Research the values and prepare examples of how you embody them).

• "How do you contribute to a positive and collaborative team environment, especially in a hybrid work setting?" (Emphasize your communication, feedback, and teamwork skills).

Portfolio Presentation Strategy:

• Structure for Impact: Organize your presentation logically: Problem -> Your Role -> Process -> Solution -> Impact -> Learnings.

• Visual Storytelling: Use clear, high-quality visuals. Show, don't just tell. Include sketches, wireframes, prototypes, and final UIs.

• Quantify Outcomes: Always strive to present measurable results. If exact numbers aren't available, discuss the intended impact and how you would measure it.

• Articulate Rationale: Be prepared to explain the 'why' behind every design decision.

• Engage with Questions: Be open to questions and feedback, treating them as opportunities to further demonstrate your expertise and collaborative spirit.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, a robust design process, quantifiable impact, and alignment with the company's specific values and goals in the financial sector.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the Greenhouse application link.

• Curate Your Portfolio: Select 3-4 of your most impactful projects, focusing on public-facing digital products, customer acquisition, and demonstrable results. Ensure each case study clearly outlines your process, rationale, and quantitative impact.

• Tailor Your Resume: Highlight experience relevant to strategic product design, UX/UI, design systems, agile environments, and the financial industry. Use keywords from the job description and operations industry standards.

• Prepare Your Presentation: Practice presenting your portfolio case studies, focusing on storytelling, clear articulation of your design process, and showcasing measurable outcomes. Be ready to explain your strategic thinking and problem-solving approach.

• Research Banco PAN: Understand their mission, values, current products, and target audience. Consider how your design philosophy aligns with their brand and objectives, especially in the competitive financial services landscape.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.