Product Design Manager

📍 Job Overview

Job Title: Product Design Manager

Company: dunnhumby

Location: Gurgaon, Haryana, India

Job Type: Full-Time

Category: Product Design / User Experience (UX) Leadership

Date Posted: 2026-04-30T09:21:59

Experience Level: 10+ Years

Remote Status: Hybrid

🚀 Role Summary

• Lead and mentor a global product design team, fostering a culture of innovation and user-centricity within a Customer Data Science organization.

• Drive the end-to-end product design process for a self-serve B2B advertising platform, ensuring high-quality, consistent, and impactful user experiences.

• Define and champion the design vision, aligning it with product roadmaps, business objectives, and customer needs in the Retail Media and AdTech sectors.

• Integrate continuous discovery, user research, and usability testing into agile workflows to inform design decisions and optimize product performance.

• Establish and maintain design standards, including accessibility and compliance, within a dynamic, cross-functional team environment.

📝 Enhancement Note: This role is positioned within dunnhumby's Tesco Media division, focusing on a B2B advertising platform. The "Product Design Manager" title, combined with the emphasis on leadership, end-to-end experience, and team development, clearly indicates a senior-level management role. The mention of "Customer Data Science," "Retail Media," and "AdTech" signals a need for candidates with experience in data-driven product development within these specific industries, which are crucial for understanding the operational context of the platform. The hybrid work arrangement suggests a need for strong remote collaboration skills alongside in-office presence.

📈 Primary Responsibilities

• Lead, mentor, and develop a team of product designers, providing clear direction, constructive feedback, and professional growth opportunities.

• Set and drive the product design vision and strategy, ensuring alignment with overarching product and business goals for the B2B advertising platform.

• Oversee the entire user experience lifecycle, from conceptualization to launch, ensuring the highest standards of craft, usability, and consistency across all product touchpoints.

• Embed continuous user research practices, including discovery and usability testing, to gather insights that inform design iterations and strategy.

• Define, maintain, and evolve design standards, patterns, and systems, with a strong focus on accessibility (WCAG compliance) and regulatory adherence.

• Identify, track, and analyze key product KPIs (e.g., user satisfaction, engagement, conversion rates) to guide design decisions and measure the impact of design initiatives on business performance.

• Foster a creative, innovative, and collaborative design environment, encouraging experimentation and knowledge sharing within the team and with cross-functional partners.

• Continuously improve design processes and workflows to enhance efficiency, agility, and the quality of design output within an agile development framework.

• Evaluate, recommend, and adopt new tools and technologies that can elevate design quality, streamline workflows, and improve team productivity.

• Collaborate closely with Product Management, Engineering, Marketing, and other stakeholders to ensure seamless integration of design into the product development lifecycle.

📝 Enhancement Note: The responsibilities clearly outline a management role with significant strategic ownership. The emphasis on "setting design vision," "overseeing end-to-end user experience," and "improving design processes" points to a need for strong strategic thinking and process optimization skills. The inclusion of "defining service-level KPIs" and "tracking key product KPIs" highlights the expectation for data-driven decision-making and a focus on measurable impact, which are core to operations and GTM functions.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 10 years of progressive experience in UX/Product Design roles, with a substantial portfolio showcasing shipped products and successful design leadership.

• Proven track record of managing end-to-end product design initiatives and delivering impactful user experiences.

Required Skills:

• Deep expertise in user-centered design principles and methodologies.

• Strong command of user research techniques, usability testing, and translating insights into actionable design improvements.

• Exceptional storytelling and communication skills, with the ability to articulate complex design decisions and their rationale to diverse stakeholders.

• Proficient in applying design system principles and maintaining design consistency across a product suite.

• Hands-on experience with industry-standard design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite, InVision).

• Skilled in agile and iterative design processes, working effectively within cross-functional agile teams.

• Ability to connect design outcomes directly to business goals, product strategy, and key performance indicators (KPIs).

Preferred Skills:

• Experience in the Retail Media or AdTech industries, understanding the nuances of B2B advertising platforms and customer data science.

• Experience with service design principles and mapping complex user journeys.

• Familiarity with data analysis tools and techniques to inform design decisions.

• Experience in defining and managing design operations, including process optimization and toolchain management.

📝 Enhancement Note: The requirement for 10+ years of UX design experience, coupled with "leading design activities" and "building and leading UX teams," strongly suggests a senior management role. The emphasis on "connecting design outcomes to business goals and product strategy" and tracking "key product KPIs" indicates that candidates with a strong understanding of how design impacts revenue, customer acquisition, and retention will be highly valued. The preference for Retail or AdTech experience highlights the specific domain knowledge that will be advantageous.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio demonstrating a minimum of 10 years of UX/Product Design experience, with a significant emphasis on shipped products and end-to-end design ownership.

• Case studies that clearly articulate the problem, your design process, the solutions you implemented, and the measurable impact (e.g., improved KPIs, user satisfaction, efficiency gains).

• Examples of how you have led and mentored design teams, including your approach to fostering collaboration and professional development.

• Demonstrations of your ability to translate complex business requirements and user needs into intuitive and effective product designs.

Process Documentation:

• Showcase your experience in defining and optimizing design processes within an agile framework, highlighting how you ensure quality, efficiency, and collaboration.

• Provide examples of how you have integrated user research and continuous discovery into your design workflows to drive user-centered outcomes.

• Illustrate your approach to managing design debt, ensuring accessibility standards are met, and maintaining compliance within product development cycles.

• Document your experience in establishing and tracking design-related KPIs, demonstrating how you measure the impact of design initiatives on business objectives.

📝 Enhancement Note: For a Product Design Manager role, the portfolio is paramount. The emphasis must be on leadership, strategic impact, and process ownership rather than just individual design execution. Candidates should highlight case studies that demonstrate their ability to manage complex projects, lead teams, and connect design work directly to business outcomes, such as revenue growth, customer engagement, or operational efficiency within a B2B context.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive rewards package reflecting a leading technology company.

• Flexible working hours to support work-life balance.

• Additional day off for your birthday.

• Investment in cutting-edge technology and resources.

• Access to diversity and inclusion networks (e.g., dh Gender Equality Network, dh Proud, dh Family, dh One, dh Enabled, dh Thrive).

Working Hours:

• Standard full-time working hours (approximately 40 hours per week), with flexibility offered. The hybrid work arrangement allows for a blend of in-office and remote work, facilitating better work-life integration.

📝 Enhancement Note: The salary range is estimated based on similar Product Design Manager roles in Gurgaon, India, considering the specified experience level (10+ years) and the specialized industry (AdTech/Retail Media). Data from reputable salary aggregators and industry reports for the Indian market were consulted. The benefits listed are directly extracted from the job description, highlighting aspects particularly attractive to experienced professionals seeking work-life balance and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Customer Data Science, Retail Media, AdTech, Data Analytics. dunnhumby is a global leader in leveraging data to drive customer loyalty and business growth for retailers and brands. The Tesco Media division specifically focuses on building and operating a self-serve B2B advertising platform.

Company Size: Nearly 2,500 employees globally, with a significant presence in India. This indicates a large, established organization with global reach, offering stability and resources, while also having agile teams that can operate with a nimble feel.

Founded: dunnhumby was founded in 1997. This long history suggests a mature company with deep expertise in its field, providing a stable environment for long-term career development.

Team Structure:

• The Product Design team is described as "agile, global," implying a distributed team structure with potential for collaboration across different geographies and time zones.

• The role involves leading and developing this team, suggesting a direct reporting line to the Product Design Manager.

Methodology:

• The company emphasizes a "customer at the heart of every decision" approach, aligning with user-centered design principles.

• The Tesco Media platform is built on "data-driven, privacy-first solutions," highlighting a commitment to ethical data usage and informed product development.

• The team operates within an "agile, global product team" structure, indicating iterative development cycles and cross-functional collaboration.

• Continuous discovery and user research are embedded into the design process, reinforcing a commitment to understanding and addressing user needs.

Company Website: https://www.dunnhumby.com/

📝 Enhancement Note: The company context emphasizes dunnhumby's leadership in data science for retail and the specific focus of the Tesco Media division on a B2B advertising platform. This signals a need for candidates who can navigate complex data environments and understand the dynamics of B2B SaaS products. The mention of "agile, global product team" and "privacy-first solutions" provides insight into the operational and ethical considerations critical for this role.

📈 Career & Growth Analysis

Operations Career Level: This role is a senior management position, overseeing a critical function (Product Design) for a key strategic product (B2B advertising platform). It sits at the intersection of design, product strategy, and team leadership, requiring a blend of technical design expertise and managerial acumen.

Reporting Structure: The Product Design Manager will lead a team of product designers and will likely report to a Director or VP of Product, Design, or Engineering within the Tesco Media division. This position requires significant collaboration with Product Management and Engineering leads.

Operations Impact: The Product Design Manager plays a crucial role in shaping the user experience of a self-serve B2B platform. Their work directly impacts the platform's adoption, usability, and effectiveness for advertisers and brands. By ensuring high-quality design and seamless user journeys, they contribute to customer satisfaction, retention, campaign performance, and ultimately, the revenue generated by the advertising platform. The focus on KPIs further underscores the direct link between design outcomes and business performance.

Growth Opportunities:

• Leadership Expansion: Potential to grow into a Director-level role overseeing a larger design organization or multiple product areas within dunnhumby.

• Strategic Influence: Opportunity to shape the future product strategy and design vision for a growing B2B advertising business.

• Industry Expertise: Deepen expertise in Customer Data Science, Retail Media, and AdTech, becoming a thought leader in these domains.

• Mentorship & Development: Continue to build and nurture design talent, contributing to the overall skill development within the company.

• Cross-Functional Mobility: Potential to move into related Product Management or GTM strategy roles, leveraging a deep understanding of user needs and product capabilities.

📝 Enhancement Note: This role represents a significant step into product leadership. The growth opportunities are tied to expanding management scope, increasing strategic influence over product direction, and developing specialized expertise in a high-demand sector. Candidates should be prepared to demonstrate their ability to not only manage a team but also to contribute significantly to the strategic direction and operational success of the B2B platform.

🌐 Work Environment

Office Type: Hybrid work environment, allowing for a blend of remote work and in-office collaboration. This suggests a modern approach to work, balancing flexibility with the benefits of in-person interaction.

Office Location(s): Gurgaon, Haryana, India. This is a major business hub, likely offering good infrastructure, accessibility, and a vibrant professional community. Specific office details would be provided by the hiring team.

Workspace Context:

• Collaborative Environment: The hybrid model encourages collaboration, with opportunities for in-person brainstorming, workshops, and team meetings. This is essential for a design-led team that needs to align with product and engineering.

• Tools & Technology: Access to industry-standard design tools and technologies will be provided, supporting efficient and high-quality design work. The company's investment in cutting-edge technology is highlighted, suggesting a well-equipped workspace.

• Team Interaction: Regular interaction with product designers, product managers, engineers, and other stakeholders will be a key part of the daily work, fostering a dynamic and cross-functional atmosphere.

Work Schedule:

• Standard full-time schedule (approx. 40 hours/week) with flexibility. This allows for managing personal commitments while ensuring project deadlines and team availability are met. The hybrid nature further supports this flexibility.

📝 Enhancement Note: The hybrid work environment implies a need for strong self-management and communication skills. Candidates should be comfortable operating in this blended model, understanding the importance of intentional collaboration and effective use of digital tools for remote connection.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely conduct an initial call to assess basic qualifications, experience alignment, and cultural fit.

• Portfolio Review & Presentation: Candidates will be asked to present their portfolio, focusing on 2-3 key projects that demonstrate leadership, strategic thinking, and end-to-end design ownership. This is a critical stage where you'll articulate your process, decisions, and impact.

• Technical/Design Deep Dive: Interviews with senior designers or product leads to assess design craft, problem-solving skills, and understanding of design systems and user research methodologies.

• Managerial/Leadership Interview: Discussions focused on your experience leading teams, mentoring designers, managing stakeholders, and driving process improvements. This is where your leadership and operational management skills will be evaluated.

• Cross-Functional Stakeholder Interviews: Meetings with Product Management, Engineering, and potentially business stakeholders to assess collaboration style, strategic alignment, and understanding of business goals.

• Final Interview: Likely with a senior leader (e.g., Director/VP) to finalize the decision, discussing overall fit, vision, and long-term potential.

Portfolio Review Tips:

• Focus on Leadership & Strategy: For this role, highlight projects where you led design initiatives, influenced product strategy, or managed a team.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the business impact of your design decisions (e.g., increased conversion rates, reduced support tickets, improved user satisfaction scores).

• Showcase Process: Clearly articulate your design process, including how you incorporated user research, iterative testing, and cross-functional feedback.

• Tell a Story: Structure your case studies as compelling narratives, explaining the problem, your approach, the challenges faced, and the outcomes achieved.

• Design Systems & Consistency: If applicable, showcase your experience with design systems and how you ensured consistency across a product suite.

• Tailor to B2B/AdTech: If you have relevant experience, emphasize how your design work has addressed the specific needs and complexities of B2B platforms or the AdTech industry.

Challenge Preparation:

• Be prepared for potential design challenges or case studies that might involve:

  • Redesigning a component or flow of a B2B platform to improve usability or efficiency.
  • Developing a design strategy for a new feature based on hypothetical user research.
  • Outlining a plan to implement a design system or improve design processes within an agile team.

• Focus on your strategic thinking, problem-solving approach, and ability to articulate your rationale clearly and concisely.

📝 Enhancement Note: The interview process is designed to assess leadership capabilities, strategic thinking, and the ability to drive operational excellence through design. Candidates should prepare to discuss their management style, their approach to process optimization, and how their design leadership directly contributes to business objectives, particularly within the context of a B2B advertising platform.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop, XD), InVision, Axure RP (or similar advanced prototyping tools). Proficiency in at least one primary tool (e.g., Figma) is expected.

• User Research & Testing: Tools like UserTesting.com, Maze, Lookback, Hotjar, SurveyMonkey, or internal research platforms for conducting qualitative and quantitative user feedback.

• Collaboration & Project Management: Jira, Confluence, Asana, Trello, Miro, Mural for agile workflow management, documentation, and collaborative ideation.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics for understanding user behavior on digital platforms.

• Data Visualization/BI Tools: Tableau, Power BI, Looker (or similar) for analyzing user data, tracking KPIs, and creating reports to inform design decisions.

• A/B Testing Platforms: Optimizely, VWO, or similar for conducting experimental design tests.

CRM & Automation:

• CRM Systems: While not directly managed by design, understanding how CRM data (e.g., Salesforce) can inform user segmentation and personalization is beneficial.

• Marketing Automation Platforms: Familiarity with platforms like Marketo, HubSpot, or Pardot can provide context for B2B user journeys.

• Integration Tools: Awareness of how different systems (CRM, analytics, product databases) integrate to provide a holistic view of the customer and product usage.

📝 Enhancement Note: This role requires proficiency in a modern design toolchain, strong analytical skills to leverage data for design decisions, and an understanding of how design integrates with broader business systems like CRM and marketing automation. The emphasis on collaboration tools also highlights the importance of seamless teamwork in a hybrid, global environment.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: Placing the customer (in this case, B2B advertisers and brands) at the core of all design decisions, ensuring their needs and pain points are addressed.

• Data-Driven Innovation: Utilizing data science and analytics to inform design choices, measure impact, and drive continuous improvement in the advertising platform.

• Collaboration & Transparency: Working closely with cross-functional teams, sharing insights openly, and fostering a transparent design process.

• Quality & Craftsmanship: Maintaining high standards for design execution, consistency, and user experience across all product touchpoints.

• Agility & Adaptability: Embracing agile methodologies to respond quickly to market changes, user feedback, and evolving business requirements.

• Privacy & Ethics: Committing to privacy-first solutions and ethical data handling, crucial in the AdTech and Customer Data Science space.

Collaboration Style:

• Cross-Functional Integration: Actively partnering with Product Management, Engineering, Data Science, and Marketing to ensure a cohesive product strategy and execution.

• Iterative Feedback Loops: Establishing regular feedback sessions with stakeholders and users to refine designs and product direction.

• Knowledge Sharing: Encouraging a culture where designers share best practices, learnings, and insights, both within the design team and across the wider organization.

• Empowerment & Autonomy: Fostering an environment where designers feel empowered to take ownership of their work and contribute innovative solutions.

📝 Enhancement Note: The company culture values data-driven decision-making and a customer-first approach, which are fundamental to successful operations and GTM strategies. The emphasis on collaboration and agility underscores the need for a manager who can effectively integrate design into the broader product development lifecycle and foster a high-performing team environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing B2B Needs with User Experience: Designing a powerful, self-serve B2B advertising platform that is both feature-rich for sophisticated advertisers and intuitive enough for widespread adoption.

• Data Complexity & Privacy: Translating complex data science capabilities and privacy regulations into user-friendly interfaces and clear communication.

• Global Team Management: Effectively leading and aligning a geographically distributed design team, ensuring consistent quality and collaboration across different time zones and cultures.

• Rapidly Evolving AdTech Landscape: Staying abreast of industry trends, technological advancements, and competitive pressures in the dynamic AdTech and Retail Media space.

• Driving Adoption of New Features: Ensuring that new platform features are not only well-designed but also effectively communicated and adopted by the target B2B audience.

Learning & Development Opportunities:

• Specialization in Retail Media/AdTech: Deepen expertise in a high-growth, specialized industry sector.

• Advanced Leadership Skills: Develop advanced team management, strategic planning, and stakeholder influence capabilities.

• Data Science Integration: Gain deeper insights into how data science principles can be leveraged to enhance product design and user engagement.

• Industry Conferences & Training: Opportunities to attend relevant industry events (e.g., UX, AdTech, Data Science conferences) and pursue professional certifications.

• Mentorship & Executive Exposure: Potential to be mentored by senior leaders and gain exposure to executive-level strategic discussions.

📝 Enhancement Note: The challenges highlight the strategic complexity of the role, requiring a leader who can navigate technical, user, and business requirements within a competitive industry. The growth opportunities focus on deepening specialized expertise and advancing leadership capabilities within a growing domain.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining the design vision for a new B2B advertising platform, considering both user needs and business objectives?" (Focus on strategic alignment, user research, and business goal translation.)

• "Describe a time you had to balance conflicting priorities or stakeholder demands in a product design project. How did you resolve it?" (Assess negotiation, prioritization, and stakeholder management skills.)

• "How do you ensure that design decisions are data-driven and contribute to measurable business outcomes? Provide an example." (Focus on KPI tracking, data analysis, and ROI demonstration.)

Company & Culture Questions:

• "What interests you most about dunnhumby and the Tesco Media advertising platform?" (Show research into the company, its mission, and the specific product.)

• "How would you foster a collaborative and innovative design culture within a global, hybrid team?" (Address team leadership, communication strategies, and cultural values.)

Portfolio Presentation Strategy:

• Select Impactful Projects: Choose 2-3 projects that best showcase your leadership, strategic thinking, and end-to-end design process, ideally with B2B or AdTech relevance.

• Structure Your Narrative: For each project, clearly articulate the problem, your role, the challenges, your design process, the solutions, and the measurable outcomes (quantify impact!).

• Highlight Leadership & Process: Emphasize how you led the design effort, mentored team members, collaborated with stakeholders, and optimized the design process.

• Connect to Business Goals: Explicitly link your design decisions and their outcomes to the business objectives of the product and the company.

• Be Prepared for Deep Dives: Anticipate detailed questions about your design choices, research methodologies, and problem-solving approaches.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic leadership, a data-driven approach, and strong operational understanding of how design contributes to business success within the AdTech/Retail Media context. The portfolio presentation is a key opportunity to prove these capabilities.

📌 Application Steps

To apply for this Product Design Manager position:

• Submit your application through the provided link on greenhouse.io.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating leadership, strategic impact, and end-to-end product design ownership, with a focus on B2B platforms or the AdTech/Retail Media space if applicable.

• Resume Optimization: Ensure your resume clearly articulates your 10+ years of experience, leadership roles, and quantifiable achievements in UX/Product Design, emphasizing skills relevant to managing teams and driving strategic initiatives.

• Interview Preparation: Practice articulating your design process, leadership philosophy, and how you connect design outcomes to business KPIs. Prepare specific examples for strategy and leadership questions.

• Company Research: Thoroughly research dunnhumby, its mission, the Tesco Media division, and the B2B advertising platform. Understand their market position and customer base.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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