Product Design Manager

📍 Job Overview

Job Title: Product Design Manager

Company: Comcast

Location: WA - Virtual - E, United States of America

Job Type: FULL_TIME

Category: Product Design / User Experience Operations

Date Posted: 2026-06-10T00:00:00

Experience Level: 7-10 Years

Remote Status: Remote OK

🚀 Role Summary

• Lead the end-to-end user experience design for Universal Ads products, ensuring intuitive and engaging interfaces.

• Drive product design strategy by translating high-level business objectives into user-centered requirements and tangible design solutions.

• Foster consistent experience language and seamless user flows across the product suite through collaboration with product managers and the design team.

• Develop detailed workflows, wireframes, visual designs, specifications, and interactive prototypes to communicate design intent effectively.

• Champion user advocacy by conducting research, presenting design rationale, and iterating designs based on feedback and analytics.

📝 Enhancement Note: This role is positioned within a "Product Design Manager" title but, given the responsibilities involving user experience, cross-functional collaboration, and translating business needs into tangible designs, it significantly overlaps with the domain of UX Operations and GTM enablement from a design perspective. The focus on "shaping the end-to-end user experience," "translating high-level ideas into tangible, user-centered requirements," and "collaborating with cross-functional teams" strongly suggests a need for operationalizing design processes and ensuring cohesive product delivery.

📈 Primary Responsibilities

• Oversee and execute the complete product design lifecycle, from initial concept and user research to final implementation and post-launch analysis.

• Conduct comprehensive user research, including observation, usability testing, and data analysis, to inform design decisions and identify opportunities for improvement.

• Develop detailed user personas, journey maps, wireframes, interactive prototypes, and high-fidelity visual designs to clearly communicate design concepts and user flows.

• Collaborate closely with Product Management, Engineering, and Marketing teams to ensure design alignment with business goals, technical feasibility, and go-to-market strategies.

• Present and articulate design rationale, insights, and recommendations to diverse stakeholders, including senior leadership, to gain buy-in and drive product adoption.

• Define and maintain design systems, style guides, and component libraries to ensure consistency, scalability, and efficiency across all Universal Ads products.

• Actively participate in design review sessions, providing constructive feedback and mentoring junior designers to elevate the team's overall design capabilities and profile.

• Integrate knowledge of business priorities and functional requirements into design solutions, ensuring that user experience directly supports strategic objectives.

• Exercise independent judgment and discretion in managing design projects and making critical design decisions in a complex and dynamic environment.

• Ensure punctual attendance and flexibility to work variable schedules, including nights and weekends, as necessitated by project demands and business needs.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic design leadership and hands-on execution. The "focus on observations, research and analytics" and "translate high-level ideas into tangible, user-centered requirements" are core to operationalizing the design process. The emphasis on "consistent experience language and seamless user flows" points to the need for systematic design governance.

🎓 Skills & Qualifications

Education: Bachelor's Degree in Design, Human-Computer Interaction, Computer Science, or a related field. While a degree is preferred, extensive related professional experience or a combination of coursework and experience will also be considered.

Experience: 7-10 years of progressive experience in product design, user experience (UX) design, or a related field, with a proven track record of successfully launching digital products.

Required Skills:

• User Experience (UX) Design: Deep understanding of UX principles, methodologies, and best practices for creating intuitive and effective user interfaces.

• Product Design Strategy: Ability to translate business objectives and user needs into cohesive product design strategies and actionable design roadmaps.

• Wireframing & Prototyping: Proficiency in creating detailed wireframes, user flows, and interactive prototypes using tools like Figma, Sketch, Adobe XD, or similar.

• Visual Design: Strong aesthetic sensibility and expertise in visual design principles, typography, color theory, and layout for creating compelling user interfaces.

• User Research & Testing: Experience conducting various forms of user research (e.g., interviews, surveys, usability testing) and synthesizing findings to inform design iterations.

• Design Systems: Experience in developing, implementing, and maintaining design systems to ensure consistency and scalability across product portfolios.

• Cross-functional Collaboration: Proven ability to work effectively with product managers, engineers, marketers, and other stakeholders in a fast-paced environment.

• Communication & Presentation: Excellent verbal and written communication skills, with the ability to clearly articulate design rationale and present to executive-level stakeholders.

• Problem-Solving: Strong analytical and problem-solving skills, with the ability to tackle complex design challenges and deliver innovative solutions.

• Adobe Creative Cloud Proficiency: Demonstrated expertise in core Adobe Creative Cloud applications, such as Photoshop, Illustrator, and potentially After Effects for motion design.

Preferred Skills:

• Agile/Scrum Methodologies: Experience working within Agile development environments, including participation in sprint planning, reviews, and retrospectives.

• Data Analysis & Interpretation: Ability to leverage product analytics and user data to drive design decisions and measure design impact.

• Accessibility Standards: Knowledge of WCAG (Web Content Accessibility Guidelines) and best practices for designing inclusive products.

• Motion Design: Experience with animation and motion graphics to enhance user experience and create engaging interfaces.

• Team Leadership/Mentorship: Experience leading design projects or mentoring junior designers.

📝 Enhancement Note: The experience requirement of 7-10 years, coupled with the title "Manager," suggests this role may involve some level of team leadership or significant project ownership, requiring strong communication and stakeholder management skills beyond foundational design abilities. The inclusion of "Adobe Creative Cloud" points to specific tool requirements.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Demonstrate at least 3-5 comprehensive case studies showcasing your end-to-end product design process for complex digital products. Each case study should clearly articulate the problem, your role, the design process, challenges faced, and the measurable impact of your solutions.

• Process Documentation: Clearly illustrate your design methodology, including how you conduct user research, create wireframes and prototypes, iterate based on feedback, and collaborate with cross-functional teams.

• System Implementation: Provide examples of contributions to or the creation of design systems, highlighting how you ensured consistency, scalability, and efficiency.

• Visual Design Examples: Showcase high-fidelity mockups and interactive prototypes that demonstrate strong visual design principles and attention to detail.

• Problem-Solving Examples: Include designs that address specific user pain points or business challenges, with explanations of your problem-solving approach and rationale.

Process Documentation:

• Workflow Design & Optimization: Showcase examples of how you have mapped out user workflows, identified inefficiencies, and designed optimized user journeys.

• System Design & Governance: Illustrate your approach to creating and maintaining design systems, including style guides, component libraries, and documentation.

• User-Centered Design Implementation: Detail how you integrate user feedback and research findings into iterative design processes to refine and improve product experiences.

• Cross-functional Alignment: Provide evidence of how you've collaborated with engineering and product teams to ensure design feasibility and successful implementation.

📝 Enhancement Note: For a manager-level role, the portfolio must demonstrate not just individual design skill but also strategic thinking, process ownership, and the ability to drive consistency and efficiency through design systems and well-documented workflows. The emphasis on "measurable impact" is critical for operations-minded candidates.

💵 Compensation & Benefits

Salary Range: $113,728.38 - $170,592.57 USD per year. This range is based on the primary location pay range provided by Comcast for this role, considering the experience level (7-10 years) and the management aspect of the title.

Benefits:

• Bonus Eligibility: Potential for performance-based bonuses, aligning with the company's incentive structures for non-sales positions.

• Health Insurance: Comprehensive health insurance plans to support physical well-being.

• Financial Support: Access to resources and programs designed to aid in financial planning and security.

• Emotional Support: Availability of programs and resources focused on mental and emotional well-being.

• Other Benefits: Comcast typically offers a robust benefits package including retirement savings plans (401k), paid time off, employee discounts on services, and professional development opportunities.

Working Hours: 40 hours per week. While a standard workweek is outlined, the role requires flexibility to work variable schedules, including nights and weekends, as necessary to meet project demands and business needs.

📝 Enhancement Note: The salary range is directly extracted from the provided data. The benefits are expanded based on Comcast's typical offerings and the generalized descriptions provided. The "variable schedule" note is crucial for operations roles requiring flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Telecommunications, Media, and Technology. Comcast is a major player in providing internet, cable television, and phone services, with a growing presence in media and advertising technology through divisions like Universal Ads. This industry context means the company operates in a highly competitive, rapidly evolving technological landscape, requiring innovation and adaptability.

Company Size: Comcast is a large enterprise, employing tens of thousands of individuals globally. This scale implies established processes, significant resources, and opportunities for broad impact, but also requires navigating larger organizational structures. For operations professionals, this means working within a structured environment with clear hierarchies and potentially complex approval processes.

Founded: Comcast was founded in 1963, giving it a long history and deep roots in the telecommunications industry. This longevity suggests a strong foundation, resilience, and a culture that has evolved over decades, likely balancing tradition with modern innovation.

Team Structure:

• Universal Ads Division: This role sits within Universal Ads, a unit focused on enabling brands to advertise across premium video content. The team likely comprises Product Managers, Engineers, Designers, Marketing specialists, and Sales/Account Management professionals.

• Design Team: The Product Design Manager will likely lead or be a key senior member of a product design team, potentially reporting to a Director of Product Design or Head of UX. This team is responsible for the user experience across various advertising technology platforms.

• Cross-functional Collaboration: The role necessitates close partnerships with Product Management for strategy and requirements, Engineering for technical implementation, and Marketing/Sales for go-to-market execution and user feedback.

Methodology:

• User-Centric Design: A strong emphasis on understanding and meeting user needs through research, testing, and iterative design.

• Data-Driven Decisions: Leveraging analytics and observed user behavior to inform design choices and measure success.

• Agile Development: Likely operates within an Agile framework, requiring close collaboration and iterative development cycles.

• Design System Governance: Implementing and maintaining design systems to ensure consistency and efficiency across a complex product portfolio.

Company Website: https://www.comcast.com/ / https://corporate.comcast.com/

📝 Enhancement Note: The description of Universal Ads provides the specific business context. The company's size and history are relevant for understanding the operational environment and potential for established processes. The "Net Promoter System" mention is a key cultural element to be aware of.

📈 Career & Growth Analysis

Operations Career Level: This role is at a senior individual contributor or first-line management level, focused on leading the design strategy and execution for a specific product area (Universal Ads). It requires a blend of deep design expertise, strategic thinking, and the ability to influence cross-functional teams. This level often serves as a bridge between individual contribution and broader team or departmental leadership.

Reporting Structure: The Product Design Manager will likely report to a Director of Product Design, VP of Design, or a similar senior leadership role within the Universal Ads product organization. They will collaborate extensively with Product Managers, Engineering Leads, and potentially Marketing Directors.

Operations Impact: The Product Design Manager's work directly impacts the usability, effectiveness, and market appeal of Universal Ads' platform. By ensuring intuitive user experiences, they contribute to higher user adoption, increased customer satisfaction, improved efficiency for advertisers, and ultimately, revenue growth. Their ability to translate complex business requirements into user-friendly interfaces is crucial for GTM success.

Growth Opportunities:

• Leadership Advancement: Potential to move into Director-level roles, managing larger design teams or multiple product areas.

• Specialization: Deepen expertise in specific areas of UX design, such as UX research leadership, design systems architecture, or product strategy.

• Cross-Functional Mobility: Transition into Product Management, UX Strategy, or even GTM roles leveraging their deep understanding of user needs and product development.

• Learning & Development: Comcast's size likely offers access to internal training programs, mentorship opportunities, and support for external conferences and certifications to enhance design and leadership skills.

📝 Enhancement Note: The "Manager" title implies a growth trajectory beyond individual contribution. The emphasis on "business and functional priorities" and "impactful user experiences" highlights the operational and business-oriented nature of this design role.

🌐 Work Environment

Office Type: While the role is listed as "Virtual - E" and "Remote OK," it's important to note that Comcast often maintains physical office locations. This "virtual" designation suggests a remote-first or hybrid approach where the primary work is done remotely, but occasional travel to physical Comcast offices (potentially in Washington state or other hubs) might be expected for key meetings, team offsites, or strategic planning sessions.

Office Location(s): The primary derived location is Washington, United States. Comcast has major hubs in various locations, including Philadelphia (HQ), Denver, and others. Remote employees may be expected to align with specific time zones for collaboration, such as the Pacific Time Zone (America/Los_Angeles).

Workspace Context:

• Remote Work Setup: Employees are expected to have a suitable home office environment conducive to focused work and video conferencing.

• Collaborative Tools: Reliance on digital collaboration tools (e.g., Slack, Microsoft Teams, Zoom, Jira, Confluence) for communication, project management, and design reviews.

• Design Software Access: Access to necessary design software (Adobe Creative Cloud, Figma, etc.) and potentially company-provided hardware.

• Cross-Team Interaction: Frequent virtual interactions with product managers, engineers, researchers, and other designers, fostering a connected remote team environment.

Work Schedule: Standard 40-hour workweek with flexibility. While core business hours are expected for collaboration, remote work often allows for some flexibility in structuring the workday, provided deadlines are met and team availability is maintained. The mention of working nights and weekends indicates periods of high demand.

📝 Enhancement Note: The "WA - Virtual - E" location is unusual. "Virtual" combined with "Remote OK" indicates a remote position, but the "E" might signify a specific region or operational grouping within Comcast's remote structure. The derived location in Washington is the most concrete geographic indicator.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and resume, focusing on keyword alignment and experience.

• Portfolio Review: Candidates will be asked to present their portfolio, showcasing key case studies that demonstrate their design process, problem-solving skills, and impact. Be prepared to dive deep into your design decisions, rationale, and the outcomes.

• Hiring Manager Interview: A discussion with the hiring manager focusing on your experience, leadership style, approach to design challenges, and cultural fit.

• Cross-functional Interviews: Interviews with key collaborators, such as Product Managers and Engineering Leads, to assess your ability to work effectively in a team and understand technical constraints.

• Design Challenge/Workshop: Potentially a take-home design exercise or a live design workshop to evaluate your practical design skills, problem-solving approach, and ability to articulate your thought process under pressure.

• Final Round: May involve interviews with senior leadership to assess strategic thinking and overall fit within the organization.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills and experience relevant to product design management and advertising technology.

• Focus on Process & Impact: For each project, clearly articulate the problem, your specific role and contributions, the design process you followed (research, ideation, iteration, testing), and the measurable results or impact achieved (e.g., increased conversion rates, reduced user errors, improved user satisfaction scores).

• Tell a Story: Structure your case studies as compelling narratives. Explain why you made certain design decisions and the trade-offs you considered.

• Highlight Collaboration: Emphasize how you collaborated with product managers, engineers, and other stakeholders, demonstrating your ability to work effectively in a cross-functional environment.

• Showcase Design Systems: If applicable, present your experience with design systems, highlighting your role in their development, maintenance, or application.

• Be Prepared for Deep Dives: Anticipate detailed questions about your design choices, user research methodologies, and how you handle feedback and criticism.

Challenge Preparation:

• Understand the Problem: If given a design challenge, take time to fully understand the brief, the target audience, and the business objectives.

• Outline Your Approach: Before diving into detailed design, sketch out your proposed process and key deliverables.

• Think Aloud: During live exercises, articulate your thought process clearly. Explain your assumptions, questions, and design rationale as you work.

• Focus on Core Problems: Prioritize solving the most critical user needs and business challenges within the given time constraints.

• Consider Edge Cases: Think about potential edge cases and how your design would handle them.

📝 Enhancement Note: The detail provided on interview and portfolio review is crucial for operations professionals who need to demonstrate their process and impact. Highlighting the "measurable impact" and "cross-functional collaboration" aspects is key.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe XD, InVision, Axure RP.

• Visual Design: Adobe Creative Suite (Photoshop, Illustrator).

• User Research & Testing: UserTesting.com, Lookback, Maze, Hotjar, Google Analytics.

• Collaboration & Project Management: Jira, Confluence, Asana, Trello, Slack, Microsoft Teams.

• Design Systems: Storybook, Zeroheight, or custom-built systems.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics.

• Product Analytics: Mixpanel, Amplitude, Pendo.

• Reporting Dashboards: Tableau, Power BI, Looker (for visualizing design impact and user behavior).

CRM & Automation:

• CRM: Salesforce (often used by sales and marketing teams, designers may need to understand its data structure).

• Marketing Automation: HubSpot, Marketo (understanding these platforms can inform advertising product design).

• Integration Tools: While not directly used by designers, an awareness of how APIs and integrations function can be beneficial for understanding product architecture.

📝 Enhancement Note: A comprehensive understanding of the tools used in product design and UX operations is essential. Highlighting proficiency in design and prototyping tools is critical, as is familiarity with analytics platforms for measuring design impact.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: A core value at Comcast, emphasizing putting the customer first in all design decisions and product development. This translates to a deep focus on user research, empathy, and continuous improvement based on customer feedback.

• Innovation & Agility: Encouraging new ideas and adapting quickly to market changes and technological advancements, especially critical in the fast-evolving advertising technology space.

• Collaboration & Teamwork: Fostering a supportive environment where cross-functional teams work together towards common goals, sharing knowledge and expertise.

• Accountability & Ownership: Taking responsibility for one's work, driving projects to completion, and being accountable for the impact of design decisions.

• Inclusion: Promoting a diverse and inclusive workplace where all voices are valued and respected, leading to richer design solutions.

Collaboration Style:

• Partnership-Oriented: Designers are expected to work as strategic partners with Product Management and Engineering, not just as order-takers. This involves active participation in strategy discussions and problem-solving.

• Data-Informed, Not Data-Dictated: Valuing data and research as crucial inputs, but also relying on design expertise and intuition to create exceptional user experiences.

• Constructive Feedback Culture: Encouraging open and honest feedback during design reviews and critiques to collectively improve design quality.

• Process-Oriented: A structured approach to design processes, including clear documentation, consistent methodologies, and leveraging design systems for efficiency.

📝 Enhancement Note: Understanding Comcast's stated Operating Principles and Net Promoter System is key to aligning with their culture. The emphasis on customer obsession and collaboration is vital for a role that interfaces with many departments.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating a Large Organization: Working within a large enterprise like Comcast can present challenges in terms of bureaucracy, aligning with multiple stakeholders, and driving change efficiently.

• Balancing User Needs with Business Goals: The constant need to balance user experience with complex business objectives, technical constraints, and aggressive timelines in the advertising technology domain.

• Maintaining Consistency Across Platforms: Ensuring a cohesive and consistent user experience across a diverse suite of advertising products, which can be challenging with multiple development teams.

• Rapid Technological Evolution: Staying ahead of the curve in a rapidly changing advertising technology landscape, requiring continuous learning and adaptation of design strategies.

• Remote Collaboration Effectiveness: Ensuring effective communication, collaboration, and team cohesion within a remote or hybrid work environment.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to learn and apply cutting-edge UX research, interaction design, and visual design methodologies.

• Design Leadership Development: Training and mentorship programs focused on leadership, team management, strategic planning, and stakeholder influence.

• Industry Conferences & Certifications: Support for attending relevant industry events (e.g., UXPA, Nielsen Norman Group) and pursuing certifications to enhance specialized skills.

• Cross-functional Skill Building: Opportunities to gain deeper insights into product management, engineering, and marketing strategies through collaborative projects.

• Mentorship Programs: Access to senior designers and leaders within Comcast for guidance, career advice, and skill development.

📝 Enhancement Note: Identifying potential challenges helps candidates prepare for the realities of the role and demonstrates foresight. Growth opportunities should be framed within the context of career progression in design operations and leadership.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new feature for an ad platform that aims to increase advertiser ROI while maintaining a positive user experience for publishers?" (Focus on balancing competing needs, process, and metrics.)

• "Describe a time you had to advocate for a user-centered design decision that was met with resistance from stakeholders. How did you handle it, and what was the outcome?" (Tests communication, persuasion, and data-driven advocacy.)

• "How do you ensure consistency in design across multiple products developed by different teams within a large organization?" (Probes understanding of design systems, governance, and collaboration.)

• "What is your process for translating complex business requirements into actionable user-centered design specifications?" (Assesses your ability to bridge business and user needs.)

• "How do you measure the success of your designs, and what KPIs do you typically focus on for ad-tech products?" (Demonstrates an understanding of impact and metrics.) Company & Culture Questions:

• "What do you know about Universal Ads and Comcast's position in the advertising technology market?" (Tests research and understanding of the business context.)

• "How do you see your design philosophy aligning with Comcast's Operating Principles, particularly customer obsession and winning as a team?" (Assesses cultural fit and alignment with company values.)

• "Describe your experience working in a remote or hybrid team environment. What strategies do you use to stay connected and productive?" (Evaluates remote work readiness and collaboration skills.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, start with the business/user problem, your role, your process (research, ideation, prototyping, testing), the solution, and the measured impact.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., X% increase in conversion, Y% reduction in task completion time, Z% improvement in user satisfaction).

• Explain Your 'Why': Be ready to articulate the rationale behind every significant design decision. Why did you choose this approach? What alternatives did you consider?

• Showcase Collaboration: Highlight how you worked with product managers, engineers, and other stakeholders. Mention specific contributions to cross-functional alignment.

• Demonstrate Design System Proficiency: If you've worked with or built design systems, be prepared to explain your approach and how it contributed to efficiency and consistency.

• Practice Your Delivery: Rehearse your presentation to ensure a smooth flow, clear articulation, and confident delivery within the allocated time.

📝 Enhancement Note: These questions are tailored to a Product Design Manager role within an ad-tech context, focusing on strategy, collaboration, and measurable outcomes, which are critical for operations-minded candidates.

📌 Application Steps

To apply for this Product Design Manager position:

• Submit Application: Navigate to the Comcast Careers portal and submit your application through the provided link.

• Tailor Your Resume: Customize your resume to highlight keywords and experiences directly related to product design, UX management, user research, design systems, and advertising technology. Quantify your achievements with specific metrics wherever possible.

• Curate Your Portfolio: Select your most impactful case studies that demonstrate your end-to-end design process, problem-solving skills, leadership potential, and measurable results. Ensure it clearly showcases your ability to drive user-centered design and operationalize design processes.

• Prepare for Case Studies: Practice presenting your portfolio projects, focusing on storytelling, articulating your design rationale, and explaining the business impact of your work. Be ready to discuss your approach to design challenges and collaboration.

• Research Comcast & Universal Ads: Familiarize yourself with Comcast's overall business, their advertising technology division (Universal Ads), their mission, and their stated Operating Principles to demonstrate genuine interest and cultural alignment. Understand their market position and competitors.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.