Performance Creative Designer

📍 Job Overview

Job Title: Performance Creative Designer

Company: Tidio

Location: Warsaw, Masovian Voivodeship, Poland

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: April 30, 2026

Experience Level: Mid-level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive creative strategy and execution for paid social campaigns, focusing on Meta Ads, to achieve measurable performance objectives.

• Own the end-to-end creative process, from ideation and concept development to production, analysis, and iteration of visual assets.

• Collaborate with marketing and product teams to translate product strengths into compelling creative angles and messaging.

• Utilize data analysis and performance metrics to inform creative decisions, optimize campaigns, and scale successful assets.

• Develop and maintain repeatable workflows for User-Generated Content (UGC) production, enhancing authenticity and engagement.

📝 Enhancement Note: This role sits at the critical intersection of creative design and performance marketing, requiring a candidate who can not only produce visually appealing assets but also understand and act upon campaign data to drive tangible results. The emphasis on "real media budgets," "testing, analyzing, and iterating at real scale," and "owning the full creative loop" signifies a high-impact, data-driven creative role within the marketing operations function.

📈 Primary Responsibilities

• Oversee the entire creative lifecycle for paid social campaigns, including trend identification, concept generation, video production, editing, and performance analysis.

• Produce a consistent weekly output of new ad concepts, complete with documented hypotheses, test results, and actionable learnings.

• Design and execute structured creative experiments to identify winning hooks, formats, and messaging strategies.

• Analyze key performance indicators (KPIs) such as hook rate, Click-Through Rate (CTR), and Customer Acquisition Cost (CAC) to drive rapid iteration and optimization.

• Conduct thorough research on competitor creatives within platforms like Meta Ads and LinkedIn Ad Library, maintaining a comprehensive swipe file of high-performing references.

• Develop differentiated creative angles by mapping Tidio's product strengths against competitor weaknesses and market gaps.

• Build and optimize repeatable workflows for producing authentic User-Generated Content (UGC).

• Repurpose top-performing ad creative across various formats and placements to maximize reach and impact.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on iterative testing and data-driven decision-making, which is core to performance marketing operations. The expectation to produce a "weekly batch of new ad concepts" and "kill what doesn't work, scale what does" indicates a fast-paced, results-oriented environment where creative output is directly tied to measurable business outcomes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a deep understanding of visual communication principles in a performance marketing context is paramount.

Experience: 2-5 years of hands-on experience designing performance ads specifically for SaaS, e-commerce, or Direct-to-Consumer (D2C) businesses.

Required Skills:

• Proven track record of shipping high-volume paid social creative (e.g., 50+ ads/month), with an understanding and acceptance of failure rates in testing.

• Experience in producing at least 1-2 consistently high-performing creatives with demonstrable long-term success, with the ability to articulate the reasons for their effectiveness.

• Daily fluency in trend research, actively monitoring platforms like Facebook Ad Library, TikTok, and competitor pages to extract actionable patterns.

• Comprehensive hands-on production skills, including copywriting, shooting, editing, and final delivery of creative assets.

• Demonstrated analytical and creative thinking, pairing creative output with performance data for rapid optimization.

• Genuine curiosity about products and competitors, with the ability to develop independent points of view on market positioning.

• Strong understanding of the paid social funnel, including the interplay of hooks, body copy, and calls-to-action (CTAs) for different funnel stages (top-funnel vs. retargeting).

• A fast, iterative working style conducive to agile marketing operations.

Preferred Skills:

• Experience with AI-powered creative tools for content generation and optimization.

• Familiarity with A/B testing frameworks and methodologies for creative performance evaluation.

• Basic video editing and motion graphics skills beyond simple cuts.

• Understanding of analytics platforms for tracking creative performance.

📝 Enhancement Note: The requirements emphasize a practical, results-oriented approach over theoretical knowledge. The expectation for "hands-on production from start to finish" and "analytical creative thinking" suggests a need for a self-sufficient individual who can manage the entire creative process and leverage data for continuous improvement. The "2-5 years" experience level aligns with a mid-level role where an individual is expected to be proficient and capable of driving significant output.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of at least 3-5 case studies showcasing successful performance ad campaigns, with a clear emphasis on measurable results.

• Each case study should detail the initial hypothesis, the creative developed, the testing methodology, performance metrics (e.g., CTR, CAC, conversion rates), and key learnings.

• Demonstrations of high-volume creative production, potentially including examples of rapid iteration or A/B testing variants.

• Evidence of understanding different funnel stages and how creative assets are tailored for each (e.g., awareness, consideration, conversion).

Process Documentation:

• Ability to document creative hypotheses and experimental designs clearly.

• Processes for analyzing campaign performance data and translating insights into actionable creative feedback.

• Workflows for concept ideation, asset creation, and iterative refinement based on performance.

• Methods for competitor analysis and trend spotting integrated into the creative development process.

📝 Enhancement Note: The portfolio is the primary tool for assessing a candidate's fit for this performance-focused role. It should not only showcase design skills but also the candidate's ability to think analytically, test hypotheses, and drive measurable business outcomes through creative. The emphasis on "winning creatives that drove sustained, long-term performance" means case studies must go beyond vanity metrics to demonstrate real business impact.

💵 Compensation & Benefits

Salary Range: 13,000 - 17,000 PLN per month (B2B contract)

Benefits:

• Hybrid work model with flexible hours, offering a balance between in-office collaboration and remote flexibility.

• 26 guaranteed days off per year, providing ample time for rest and rejuvenation.

• Substantial development opportunities, including company-supported courses and conferences to foster continuous learning and skill enhancement.

• Individual work tools provided, including a MacBook Pro, Dell screen, and JBL headphones, with the ability to tailor equipment to personal needs.

• Comprehensive mental well-being program, offering individual therapy sessions and access to relevant resources.

• Sport & wellness benefit to support physical health and an active lifestyle.

• Free access to one of the most popular e-book and audiobook services, facilitating continuous learning and personal development.

• Regular social events, including company-wide offsites and team-building activities, to foster a strong sense of community.

• A dedicated budget for 1:1 English language classes, supporting professional communication skills.

Working Hours: Standard full-time, with flexible hours offered, allowing for adaptation to individual productivity peaks and personal schedules within the hybrid work model.

📝 Enhancement Note: The salary range provided is for a B2B contract, which is common in Poland and typically means the employee is responsible for their own taxes and social contributions. The benefits package is comprehensive, emphasizing employee well-being, continuous learning, and a supportive work environment, which are attractive to professionals in fast-paced creative and marketing roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software as a Service (SaaS), specifically Customer Service and AI-powered solutions. Tidio operates within the competitive landscape of customer engagement platforms, aiming to provide an integrated AI and human-powered solution.

Company Size: Over 150 employees. This size suggests a company that has moved beyond startup chaos but retains agility and a collaborative spirit, offering opportunities for significant individual impact.

Founded: Tidio was founded with a mission to help entrepreneurs grow by making customer service more efficient. Its product has achieved significant traction, evidenced by its G2 rankings and user base, indicating a focus on product-market fit and scalable growth.

Team Structure:

• The role sits within the Marketing Team, specifically working at the "intersection of design, performance, and paid social."

• This implies close collaboration with performance marketers, data analysts, and potentially product marketing specialists.

Methodology:

• Data-Driven Performance: A core methodology is the rigorous testing, analysis, and iteration of creative assets based on real-time performance data (hook rate, CTR, CAC).

• Agile Creative Development: The emphasis on "full creative loop," "weekly batch of new ad concepts," and "fast, iterative working style" points to an agile approach to creative production and campaign management.

• Continuous Improvement: The culture encourages learning from both successes and failures, with a focus on scaling winning concepts and quickly discarding underperforming ones.

Company Website: Tidio.com

📝 Enhancement Note: Tidio's culture appears to be a blend of innovative technology (AI agents like Lyro) and practical business growth. The emphasis on performance and rapid iteration within the marketing team suggests a data-informed, results-oriented environment where creative professionals are expected to contribute directly to business outcomes.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Performance Creative Designer. This role is for an individual with solid foundational experience who is ready to take on significant responsibility and drive measurable results. It's beyond an entry-level position but not yet a senior leadership role.

Reporting Structure: The role reports into the Marketing Team. Direct reporting would likely be to a Marketing Manager or Head of Performance Marketing, who oversees paid social strategy and budget allocation.

Operations Impact: The Performance Creative Designer has a direct and critical impact on Tidio's customer acquisition cost (CAC) and overall marketing ROI. By creating effective ad creatives that drive conversions, they directly contribute to revenue growth and customer acquisition targets, particularly on key channels like Meta Ads.

Growth Opportunities:

• Specialization: Deepen expertise in performance creative for SaaS and AI products, becoming a go-to expert in this niche.

• Leadership: Potentially move into a Senior Performance Creative Designer role, mentoring junior creatives, or transitioning into a Creative Lead or Art Director position within the marketing team.

• Cross-Functional: Develop a stronger understanding of performance marketing strategy, data analysis, and campaign management, potentially leading to roles in Growth Marketing or Paid Media Management.

• Skill Expansion: Gain advanced skills in video production, AI creative tools, and data visualization for creative reporting.

📝 Enhancement Note: The role offers a clear path for growth within performance marketing. The experience gained in testing, analyzing, and iterating creative at scale, combined with a strong understanding of paid social funnels, provides a solid foundation for advancing into more strategic marketing roles or specialized creative leadership positions.

🌐 Work Environment

Office Type: Hybrid work model, requiring 1-3 days per week in the Warsaw office. This suggests a flexible environment that balances in-person collaboration with the benefits of remote work.

Office Location(s): Warsaw, Poland. This location offers access to a large talent pool and a vibrant tech scene.

Workspace Context:

• Collaborative Space: The office environment likely facilitates brainstorming sessions, team meetings, and cross-functional collaboration, essential for developing and refining creative concepts.

• Tooling: Access to individual work tools like MacBook Pro, Dell screen, and JBL headphones ensures a productive and comfortable working setup.

• Team Interaction: Opportunities to connect with other marketing team members, as well as potentially product, sales, or customer success teams, fostering a holistic understanding of the business.

Work Schedule: Flexible hours are offered within a full-time framework. This allows designers to manage their workload effectively, accommodating personal needs while ensuring project deadlines are met. The hybrid model also provides flexibility in structuring the work week.

📝 Enhancement Note: The hybrid model with flexible hours is designed to cater to the creative workflow, which often benefits from focused, uninterrupted periods alongside collaborative sessions. This setup supports a culture that values productivity and employee well-being.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience and alignment with the role's requirements.

• Portfolio Presentation & Discussion: Candidates will likely present their portfolio, focusing on 1-2 key case studies that demonstrate their ability to drive performance through creative. Expect questions about their process, how they analyze data, and what made their winning creatives successful.

• Skills Assessment: Potential for a practical exercise or a deep dive into specific creative skills (e.g., video editing, copywriting for ads, trend analysis).

• Team/Hiring Manager Interview: Discussion about cultural fit, working style, and alignment with Tidio's values. Questions may focus on problem-solving, collaboration, and understanding of the paid social landscape.

• Final Interview: May involve senior leadership to confirm fit and discuss the role's strategic importance.

Portfolio Review Tips:

• Quantify Impact: Clearly articulate the business results driven by your creative work (e.g., "increased CTR by X%", "reduced CAC by Y%", "generated Z leads").

• Showcase Process: Detail your creative process, from initial brief and research to execution and iteration, highlighting your analytical approach.

• Highlight Problem-Solving: Demonstrate how you tackled specific creative challenges and used data to overcome them.

• Focus on "Winning" Creatives: Select examples that clearly show sustained performance and explain why they succeeded, referencing market trends, audience insights, and strategic messaging.

• Tailor to Tidio: If possible, incorporate insights about Tidio's product or market into your presentation, showing genuine interest and understanding.

Challenge Preparation:

• Be ready to discuss current trends on Meta Ads and TikTok.

• Prepare to articulate your process for identifying and testing new creative concepts.

• Think about how you would approach competitor analysis for a SaaS product like Tidio.

• Practice explaining the relationship between creative elements (hook, visuals, CTA) and performance metrics.

📝 Enhancement Note: The emphasis on "owning the full creative loop" and "real scale, with real media budgets" means the interview process will likely scrutinize not just design aesthetic but also strategic thinking, data literacy, and the ability to deliver quantifiable results. A strong portfolio that demonstrates this is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma, Canva.

• Video Editing Software: Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve.

• Project Management: Tools like Asana, Trello, or Jira for managing creative requests and workflows.

Analytics & Reporting:

• Meta Ads Manager: For campaign setup, monitoring, and analysis of ad performance.

• Google Analytics: To understand user behavior post-click and attribute conversions.

• Data Visualization Tools: Potentially Tableau, Looker Studio (Google Data Studio), or similar for creating performance dashboards.

CRM & Automation:

• CRM: Familiarity with CRM systems (e.g., Salesforce, HubSpot) to understand customer data and segmentation, though direct management may not be required.

• Ad Creative Platforms: Experience with specialized ad creative tools or platforms that facilitate A/B testing and asset management.

📝 Enhancement Note: Proficiency in industry-standard design and video editing software is a baseline. The key differentiator will be the candidate's ability to leverage ad platform analytics (especially Meta Ads Manager) and potentially data visualization tools to inform their creative decisions and demonstrate impact. Familiarity with Tidio's product and its customer service/AI focus might also lead to an advantage in understanding the context for creative.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong focus on achieving measurable results and contributing directly to business growth through effective creative.

• Data-Informed: Decisions are guided by performance data, with an emphasis on testing, analysis, and iteration.

• Agile & Iterative: A culture that embraces rapid experimentation, learning from failures, and quick adaptation to new trends and insights.

• Curiosity & Learning: Encouragement to stay ahead of trends, research competitors, and continuously develop new creative approaches.

• Collaboration: Working effectively within the marketing team and potentially with other departments to achieve shared goals.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with performance marketers to align creative with campaign objectives and budget.

• Feedback Loops: An openness to receiving and acting on performance feedback to iterate and improve creative assets.

• Knowledge Sharing: A willingness to share insights from creative testing and trend research with the broader marketing team.

📝 Enhancement Note: Tidio's stated value of "play fair" extends to treating all candidates equally, suggesting a commitment to meritocracy and inclusivity. Within the marketing team, the culture likely values proactive contribution, data-backed decision-making, and a willingness to experiment and learn at a fast pace.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume & Fast Pace: Consistently producing a large volume of creative assets while maintaining quality and adapting to rapidly changing social media trends can be demanding.

• Data Interpretation: Translating complex performance data into actionable creative insights requires strong analytical skills and a clear understanding of marketing funnels.

• Balancing Creativity and Performance: Striking the right balance between innovative, engaging creative and the strict performance metrics required for paid social.

• Creative Burnout: The iterative nature and high failure rate of performance creatives can be challenging, requiring resilience and a positive mindset.

Learning & Development Opportunities:

• Mastering Performance Creative: Deepening expertise in what makes creatives perform on platforms like Meta Ads, understanding audience psychology, and optimizing for conversion.

• AI Tools Integration: Learning to leverage AI tools for content ideation, generation, and optimization in creative production.

• Advanced Analytics: Developing more sophisticated data analysis skills to inform creative strategy and measure ROI more precisely.

• Paid Media Strategy: Gaining a broader understanding of paid media campaign strategy, budget management, and media planning.

📝 Enhancement Note: The role is designed to push candidates to grow rapidly by tackling the core challenges of performance marketing creative: speed, volume, data-driven iteration, and demonstrable ROI. The company's commitment to development, including courses and conferences, supports this growth trajectory.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a new ad concept for a SaaS product. What would be your first steps, and how would you validate your hypotheses?"

• "Walk me through a successful performance creative you developed. What were the key elements, what data supported its success, and what did you learn from it?"

• "How do you stay updated on social media trends, and how do you incorporate them into your creative process for paid ads?"

Company & Culture Questions:

• "What excites you about Tidio's product and its position in the customer service/AI market?"

• "How do you approach collaboration with performance marketers or other stakeholders who may have different priorities?"

• "Describe a time you had to adapt your creative approach based on performance feedback or market changes."

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by case study, focusing on 2-3 of your most impactful projects. For each, clearly state the objective, your role, the creative solution, the performance results (quantified with metrics), and key takeaways.

• Storytelling: Frame your work as a narrative – the problem, the solution, the results. Emphasize your thought process and how you leveraged data.

• Visuals: Ensure high-quality visuals of your creative work. For video, provide links or short, impactful clips.

• Data Focus: Be prepared to discuss the specific metrics and how they informed your decisions. Highlight your understanding of the paid social funnel.

• Conciseness: Be mindful of time. Focus on the most relevant and impressive aspects of your work.

📝 Enhancement Note: Interviewers will be looking for a blend of creative flair, strategic thinking, and analytical rigor. Your ability to articulate your process, data-driven decision-making, and understanding of performance marketing principles will be critical. Demonstrating curiosity about Tidio and its market will also be a strong plus.

📌 Application Steps

To apply for this Performance Creative Designer position:

• Submit your application through the provided link on the Tidio Careers page.

• Tailor your Resume: Highlight experience with performance ads, paid social, specific creative types (video, static), and any SaaS/e-commerce/D2C background. Quantify achievements with metrics whenever possible.

• Curate Your Portfolio: Select your strongest case studies that demonstrate your ability to drive performance. Ensure they clearly show your process, data analysis, and measurable results. Focus on examples relevant to SaaS or tech products if possible.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on key projects and articulating your thought process, data insights, and the impact of your creative work.

• Research Tidio: Understand their product, target audience, and current marketing efforts. Familiarize yourself with their competitors and the broader AI/customer service SaaS landscape.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.