Performance Creative Designer

📍 Job Overview

Job Title: Performance Creative Designer

Company: FOODSCIENCE LLC

Location: Williston, Vermont (Implied from company description)

Job Type: Full Time

Category: Marketing Operations / Creative Marketing

Date Posted: May 19, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and produce conversion-focused creative assets for paid media channels and landing pages, directly impacting campaign performance and funnel optimization.

• Apply a data-driven approach to creative development, utilizing hooks, messaging angles, and A/B testing insights for continuous improvement.

• Leverage AI-assisted design tools to enhance workflow efficiency and output quality in a high-production environment.

• Collaborate closely with performance marketing, media buying, and internal stakeholders to ensure creative alignment and drive brand growth.

📝 Enhancement Note: While the title is "Performance Creative Designer," the responsibilities and requirements strongly indicate a role within the GTM (Go-To-Market) or Marketing Operations function, specifically focused on the creative output that drives performance marketing initiatives. The emphasis on conversion, data, and collaboration with performance marketing teams aligns with these operational areas. The implied location is Williston, Vermont, based on the company description.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-performing, conversion-focused ad creative assets for various paid media channels, including static ads, carousels, and social-native vertical content (e.g., Instagram Stories, TikTok).

• Develop distinct landing page designs tailored to specific offers and messaging strategies to optimize user experience and conversion rates.

• Integrate performance marketing principles, such as compelling hooks, unique value propositions, problem-solution framing, and A/B testing frameworks, into all creative output.

• Interpret campaign data and performance metrics to inform creative iterations, ensuring continuous optimization and improvement of asset effectiveness.

• Maintain a high volume of creative output by delivering multiple ad concepts weekly, targeting distinct audience segments.

• Utilize AI-assisted design tools to streamline the creative process, increase efficiency, and explore innovative design workflows.

• Collaborate proactively and responsively with performance marketing managers, media buyers, and other internal stakeholders through clear communication and structured updates.

• Manage multiple creative projects simultaneously, balancing speed, quality, and adherence to deadlines in a fast-paced, test-and-learn environment.

• Incorporate feedback from diverse stakeholders to rapidly iterate on designs and deliver polished, effective assets.

📝 Enhancement Note: The core responsibilities emphasize a blend of creative design and performance analytics, a hallmark of roles within high-growth marketing operations or GTM functions. The expectation to deliver multiple concepts weekly and iterate quickly points to a structured, process-driven approach to creative production.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field is preferred.

Experience:

• 2+ years of experience in graphic design, creative strategy, performance marketing, or a related digital marketing role.

• Demonstrated experience in creating paid social creative for platforms like Facebook and Instagram.

Required Skills:

• Visual Design Proficiency: Strong aesthetic sense and ability to create visually appealing and on-brand assets.

• Performance Marketing Acumen: Understanding of performance marketing principles, including hooks, messaging angles, A/B testing, and conversion-focused strategy.

• Platform Expertise: Experience designing for major paid social platforms (Facebook, Instagram, TikTok).

• Design Software Proficiency: Expertise in industry-standard design tools (e.g., Adobe Creative Suite - Photoshop, Illustrator, After Effects; Figma).

• AI-Assisted Design Tools: Comfort and proficiency in leveraging AI tools to enhance design workflows and efficiency.

• Collaboration & Communication: Excellent verbal and written communication skills, with a proactive and responsive approach to teamwork.

• Time Management & Organization: Proven ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

• Data Interpretation: Ability to interpret performance data and apply insights to creative optimization.

Preferred Skills:

• Experience designing landing pages.

• Familiarity with A/B testing frameworks and methodologies.

• Experience working with nutritional supplements or health & wellness brands.

• Basic understanding of video editing for short-form ads.

📝 Enhancement Note: The experience level (2+ years) and the blend of creative and analytical skills suggest this role is not entry-level but requires a solid foundation in both design and performance marketing principles. The preference for a degree is noted, but the emphasis on equivalent experience acknowledges a broader talent pool.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Oriented Work: Showcase a minimum of 3-5 examples of creative assets (static, video, landing pages) that demonstrably contributed to improved campaign performance (e.g., higher CTR, lower CPA, increased conversion rates).

• Platform Diversity: Include examples of creative developed for different paid social platforms (e.g., Facebook, Instagram, TikTok), highlighting adaptation to platform-specific best practices.

• Concept Iteration: Present examples of creative variations or A/B tests, illustrating the process of testing different hooks, messaging, and visual approaches.

• Branding & Messaging Alignment: Demonstrate the ability to maintain brand consistency while adapting messaging for performance-driven campaigns.

• Landing Page Designs: Include at least one example of a landing page design, showcasing its strategic intent and conversion-focused elements.

Process Documentation:

• Applicants are expected to articulate their design process from brief to final asset delivery, including:

  • How they interpret campaign briefs and performance data.

  • Their approach to concept generation and iteration.

  • How they incorporate feedback and collaborate with stakeholders.

  • Their methods for ensuring creative quality and speed.

  • How they leverage tools (including AI) to optimize their workflow.

📝 Enhancement Note: For a "Performance Creative Designer," a portfolio is critical. The emphasis should be on quantifiable results and the strategic thinking behind the creative, not just aesthetic appeal. Demonstrating an understanding of the full campaign lifecycle and iterative process is key.

💵 Compensation & Benefits

Salary Range: $63,000 - $68,000 per year.

Benefits:

• Purpose-Driven Work: Contribute to brands that support health and wellness for pets and people.

• Collaborative Culture: Work alongside cross-functional teams that value partnership, creativity, and shared success.

• Meaningful Impact: Help shape creative that directly influences customer engagement, campaign performance, and brand growth.

• Growth Opportunities: Join a company that is evolving with intention and investing in innovation, talent, and long-term growth.

• Fast-Paced Innovation: Work in a test-and-learn environment where new ideas, tools, and creative approaches are encouraged.

• Comprehensive Health Benefits: (Standard benefits package likely includes medical, dental, vision insurance).

• Paid Time Off: (Standard PTO, vacation, and sick leave policies).

• Retirement Savings Plan: (Likely a 401(k) plan with employer matching).

Working Hours: 40 hours per week. The role requires availability during core business hours for real-time teamwork and collaboration.

📝 Enhancement Note: The salary range provided is specific and aligns with mid-level creative roles in the Northeast US. The listed benefits are derived from the "What it's like working at FoodScience" section, framed as employee advantages. Standard benefits are inferred based on typical full-time employment packages.

🎯 Team & Company Context

🏢 Company Culture

Industry: Nutritional Supplements (Pet and Human Health & Wellness).

Company Size: The provided data doesn't specify size, but a company with "nearly 50 years of commitment" and a structured hiring process often implies a medium to large enterprise, likely with dedicated marketing and operations teams.

Founded: Nearly 50 years ago (as of 2026), indicating a stable, experienced company with a long history in its sector.

Team Structure:

• Cross-functional Collaboration: The role emphasizes close collaboration with Performance Marketing, Media Buying, and other internal stakeholders. This suggests a matrixed or project-based team structure where individuals contribute to various campaigns.

• Marketing Department: Likely part of a broader marketing department, working closely with marketing strategists, copywriters, and performance analysts.

• Reporting: Will likely report to a Creative Lead, Marketing Manager, or Director of Marketing, with direct interaction with performance marketing counterparts.

Methodology:

• Data-Driven Decision Making: Creative decisions are informed by campaign data, A/B testing results, and performance metrics.

• Test-and-Learn Environment: The company fosters a culture of experimentation, encouraging the testing of new creative concepts, messaging, and workflows.

• Agile Creative Production: A focus on speed, iteration, and continuous improvement to adapt to market dynamics and campaign performance.

Company Website: https://foodsciencecorp.com/ (Inferred from domain_derived)

📝 Enhancement Note: The company's long history suggests stability and deep industry knowledge. The emphasis on science-backed products implies a culture that values research, quality, and evidence-based approaches, which can translate into how creative is developed and validated.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level specialist within the creative and marketing operations domain. It requires a blend of design expertise and a strong understanding of performance marketing principles, making it a crucial link between creative execution and measurable business outcomes.

Reporting Structure: The Performance Creative Designer will likely report to a Creative Manager or a Marketing Manager overseeing performance marketing efforts. They will work closely with Performance Marketing Managers and Media Buyers, fostering a collaborative, project-oriented relationship.

Operations Impact: This role directly impacts the company's revenue and brand growth by creating assets that drive customer acquisition and engagement through paid media channels. Effective creative is a significant lever for optimizing Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and overall campaign profitability.

Growth Opportunities:

• Specialization in Performance Creative: Deepen expertise in designing for conversion across various digital platforms and ad formats.

• Creative Strategy Development: Transition into roles that involve more strategic planning of creative campaigns, including defining hooks, angles, and testing frameworks.

• Leadership in Creative Operations: Potentially move into a Senior Performance Creative Designer role or a Creative Lead position, managing junior designers and overseeing creative workflows.

• Broader Marketing Roles: Develop skills applicable to broader digital marketing or brand management roles, leveraging the understanding of customer acquisition and data-driven strategies.

• AI in Creative Tools: Become an expert in leveraging cutting-edge AI tools for creative production, a rapidly growing field.

📝 Enhancement Note: The "performance" aspect of the title is key. Growth will likely involve not just design skills but also a deeper understanding of marketing analytics, channel strategies, and how creative directly influences business KPIs.

🌐 Work Environment

Office Type: On-site. The job description implies a physical presence for collaboration.

Office Location(s): Williston, Vermont (inferred from company description).

Workspace Context:

• Collaborative Hub: The workspace is likely designed to foster interaction between creative, marketing, and media buying teams. Open-plan layouts or dedicated project rooms may be present.

• Technology-Rich Environment: Access to industry-standard design software, high-performance workstations, and potentially AI-assisted creative tools.

• Team Interaction: Frequent opportunities for brainstorming sessions, feedback meetings, and project reviews with cross-functional partners.

Work Schedule: Standard 40-hour work week, with an expectation of availability during core business hours to facilitate real-time collaboration and responsiveness, especially critical in a fast-paced performance marketing environment.

📝 Enhancement Note: An on-site role suggests a company culture that values in-person collaboration, team cohesion, and immediate problem-solving. This can be beneficial for quick feedback loops essential in performance creative development.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess design skills, performance marketing understanding, and relevant experience.

• Portfolio Presentation & Discussion: Candidates will likely be asked to present their portfolio, discussing specific projects, their creative process, and the performance impact of their work. Be prepared to elaborate on the strategic thinking behind your designs.

• Skills Assessment/Creative Challenge: A practical exercise may be given to assess design skills, speed, and ability to incorporate feedback under timed conditions. This could involve adapting an existing creative concept or developing a new one based on a brief.

• Behavioral & Situational Interviews: Questions will likely focus on collaboration, problem-solving, handling feedback, managing multiple priorities, and adapting to a fast-paced, test-and-learn environment.

• Meet the Team: Interviews with key stakeholders from marketing, performance marketing, and potentially other creative team members to assess cultural fit and working style.

Portfolio Review Tips:

• Quantify Results: For each project, clearly state the objective, your role, the creative solution, and, most importantly, the measurable results (e.g., "Increased CTR by 15%," "Reduced CPA by 10%," "Achieved X conversion rate").

• Showcase Process: Briefly explain your design process, including how you interpreted the brief, developed concepts, iterated based on feedback, and used data to inform your decisions.

• Highlight Performance Thinking: Emphasize how your creative decisions were driven by performance marketing principles (hooks, angles, UVPs, A/B testing).

• Demonstrate Platform Adaptability: Show examples of creative tailored for different platforms (Facebook, Instagram, TikTok), highlighting an understanding of each platform's nuances.

• Include AI Tool Usage: If applicable, mention how you used AI tools to enhance your workflow or output quality.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any creative brief provided for a challenge. Ask clarifying questions if needed.

• Focus on Performance: Apply performance marketing principles to your solution. Think about the target audience, the offer, and the desired action.

• Showcase Iteration: If possible, show variations or explain how you would iterate on the initial concept based on testing.

• Be Concise and Clear: Present your work and rationale clearly and concisely.

📝 Enhancement Note: The company's emphasis on "performance-minded" and "conversion-focused" means the portfolio review will be heavily weighted towards demonstrable results and strategic thinking rather than just aesthetic quality.

🛠 Tools & Technology Stack

Primary Tools:

• Graphic Design Software: Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma.

• AI-Assisted Design Tools: Proficiency in emerging AI tools for image generation, video editing, or design workflow optimization is expected.

• Prototyping Tools: Potentially Figma or similar for landing page design and prototyping.

Analytics & Reporting:

• While not a primary analyst role, understanding how to interpret data from platforms like:
  • Facebook Ads Manager
  • Google Analytics (for landing page performance)
  • Internal BI tools (if applicable)

CRM & Automation:

• Not directly managing CRM, but an understanding of how creative integrates with marketing automation platforms and CRM data for campaign tracking.

📝 Enhancement Note: The explicit mention of "AI-assisted tools" is a key differentiator. Candidates should be prepared to discuss their experience with tools like Midjourney, Stable Diffusion, or AI-powered design platforms, and how they integrate them into their workflow.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results and optimizing for conversion.

• Data-Informed: Decisions are guided by data and performance analytics.

• Iterative & Experimental: A willingness to test, learn, and continuously improve creative assets and processes.

• Collaborative: Valuing teamwork, open communication, and cross-functional partnerships.

• Agile & Responsive: Ability to adapt quickly to changing campaign needs and market trends.

• Quality & Speed: Balancing the need for high-quality creative with the demand for rapid production.

Collaboration Style:

• Proactive & Responsive: Open communication channels are essential, with quick responses to queries and feedback.

• Partnership-Oriented: Working closely with marketing, media buying, and other teams as a true partner to achieve shared goals.

• Feedback Integration: A culture that encourages constructive feedback and uses it for rapid iteration and improvement.

• Structured Availability: While dynamic, there's an expectation of availability during core business hours to support real-time teamwork.

📝 Enhancement Note: The company values align with a high-performance marketing environment where creative is not just about aesthetics but is a critical driver of business outcomes. The "test-and-learn" aspect is particularly important for this role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Consistently producing high-quality, high-performing creative under tight deadlines in a high-production environment.

• Data Interpretation for Creative: Effectively translating complex performance data into actionable creative insights and visually compelling assets.

• Diverse Platform Requirements: Adapting creative concepts to meet the unique specifications and best practices of various paid media platforms.

• Incorporating AI Tools: Staying current with and effectively integrating rapidly evolving AI design tools into established workflows.

• Managing Stakeholder Feedback: Navigating feedback from multiple stakeholders with potentially differing perspectives while maintaining creative integrity and performance focus.

Learning & Development Opportunities:

• Advanced Performance Creative Techniques: Deepen understanding of conversion rate optimization (CRO) principles as applied to creative.

• Emerging Platform Trends: Stay ahead of new creative formats and best practices on platforms like TikTok, Instagram Reels, and emerging social channels.

• AI in Creative Workflow Mastery: Become a go-to expert in leveraging AI for creative production efficiency and innovation.

• Cross-Functional Skill Development: Gain deeper insights into media buying strategies, campaign management, and broader marketing analytics.

• Portfolio Growth: Build a robust portfolio showcasing impactful, data-backed creative work that drives significant business results.

📝 Enhancement Note: The role presents challenges common in performance marketing creative, requiring constant adaptation and a focus on measurable impact. The growth opportunities are aligned with developing specialized, in-demand skills in a fast-evolving digital landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing creative assets for a new paid media campaign, from brief to final delivery." (Focus on performance, data, and iteration).

• "How do you incorporate performance data and A/B testing insights into your creative design process?" (Provide specific examples).

• "Walk us through a creative concept you developed that significantly improved campaign performance. What was the strategy, and what were the results?" (Quantify impact).

• "How do you balance brand consistency with the need for conversion-focused, performance-driven creative?"

Company & Culture Questions:

• "What interests you about FoodScience and our brands?" (Research company values, products, and mission).

• "How do you see your skills contributing to a company focused on health and wellness?"

• "Describe your experience working in a fast-paced, test-and-learn environment."

• "How do you approach collaboration with cross-functional teams, particularly those focused on data and performance?"

Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio by project, highlighting the objective, your role, the creative solution, and the impact.

• Quantify Everything: Use numbers to demonstrate success (e.g., CTR improvements, conversion rate increases, CPA reduction).

• Tell a Story: For each project, explain the problem, your strategic approach, the creative execution, and the outcome.

• Highlight Performance Thinking: Explicitly connect your design choices to performance marketing principles.

• Be Ready for Technical Questions: Be prepared to discuss the tools you use and your workflow.

• Showcase Iteration: If possible, show variations of a creative piece and explain the rationale behind the changes.

📝 Enhancement Note: Interview preparation should heavily emphasize the "performance" aspect. Candidates need to demonstrate not just design talent but also a strategic understanding of how their creative directly impacts business goals and campaign metrics.

📌 Application Steps

To apply for this Performance Creative Designer position:

• Submit your resume and a link to your online portfolio through the application portal.

• Portfolio Customization: Ensure your portfolio prominently features work demonstrating quantifiable performance improvements and a strong understanding of paid media creative strategy. Tailor your highlighted projects to align with the responsibilities outlined in this job description.

• Resume Optimization: Clearly articulate your experience with performance marketing principles, specific platforms (Facebook, Instagram, TikTok), AI design tools, and your ability to collaborate with performance teams. Use keywords from the job description.

• Prepare Your Narrative: Be ready to discuss your design process, how you use data to inform creative, and specific examples of successful performance-driven campaigns during interviews. Practice presenting your portfolio.

• Company Research: Familiarize yourself with FoodScience LLC's brands, mission, and values. Understand their commitment to science-backed products and health/wellness.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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