#Content Designer

📍 Job Overview

Job Title: #Content Designer

Company: UCF Athletics Association Inc.

Location: Orlando, FL, United States

Job Type: Full time

Category: Marketing & Design Operations

Date Posted: 2026-08-24

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in elevating UCF Athletics' brand presence through innovative content design and motion art execution, directly impacting visual storytelling and fan engagement strategies.

• The position requires a strategic approach to developing and executing original brand campaigns across a diverse range of design mediums, ensuring consistency and impact.

• Collaboration with video, social engagement, and other design teams is crucial for maintaining a cohesive visual style across all digital platforms and marketing initiatives.

• The Content Designer will be responsible for real-time content creation during game days and major events, demanding agility and responsiveness to dynamic situations.

• Staying abreast of social media trends and evolving visual styles is essential to keep UCF's content modern, competitive, and aligned with audience preferences.

📝 Enhancement Note: While the job title is "#Content Designer," the responsibilities and context strongly suggest a role within marketing operations, specifically focused on visual content creation and brand campaign execution for a sports organization. The emphasis on social media, brand campaigns, and collaboration with content teams aligns with marketing operations functions.

📈 Primary Responsibilities

• Conceptualize and execute original brand campaigns across various design mediums, including digital/social media graphics, logos, print materials (posters, game programs, tickets), signage, web and email advertising, and apparel/uniform design.

• Collaborate closely with video production, social engagement, and other design teams to ensure a unified and impactful visual style across all digital platforms and marketing collateral.

• Provide real-time content creation support during game days and major athletic events, adapting to immediate needs and opportunities to capture compelling visuals.

• Continuously research and integrate current social media trends and emerging visual styles to maintain a modern, bold, and competitive aesthetic for UCF Athletics' content.

• Actively participate in creative brainstorming sessions for campaigns and content drops across various sport programs, contributing innovative ideas to enhance storytelling.

• Organize, archive, and manage all graphic files efficiently to ensure accessibility, maintain version control, and facilitate future use by internal teams.

• Develop and refine visual assets that align with UCF Athletics' mission, brand identity, and strategic objectives, supporting overall marketing and communication goals.

• Assist in the development of motion art elements to enhance digital content, increasing engagement and visual appeal on social media and other digital channels.

📝 Enhancement Note: The responsibilities highlight a blend of creative design and operational execution, common in marketing operations roles within large organizations. The mention of "real-time content needs on game days" implies a need for efficient workflow management and rapid asset creation, which are core operational concerns.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Digital Media, Marketing, Communications, or a related field.

Experience: A minimum of two (2) years of professional experience in graphic design, content creation, or a similar role, with a strong portfolio showcasing relevant work. Appropriate graduate coursework or a Master's degree may substitute for the required experience at an equivalent rate.

Required Skills:

• Proficiency in industry-standard design software, particularly the Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).

• Proven ability to conceptualize and execute original brand campaigns and visual assets across multiple design mediums.

• Strong understanding of digital and social media platforms, including best practices for visual content creation and engagement.

• Experience in creating graphics for print materials, signage, and apparel design.

• Excellent visual communication and storytelling skills, with a keen eye for aesthetics, typography, and layout.

• Ability to work effectively in a fast-paced, deadline-driven environment, particularly during live events.

• Strong organizational skills for managing and archiving digital assets.

• Demonstrated ability to collaborate effectively within a creative team and with cross-functional departments. Preferred Skills:

• Experience with motion graphics and video editing software (e.g., Premiere Pro, Final Cut Pro).

• Familiarity with NCAA regulations and collegiate athletics branding guidelines.

• Experience in sports marketing or a related field within the athletic industry.

• Knowledge of web design principles and email marketing graphic requirements.

• Ability to adapt quickly to new design tools and emerging technologies in content creation.

📝 Enhancement Note: The requirement for Adobe Creative Suite, particularly After Effects for motion art, and the emphasis on social media trends and real-time content, indicate a need for skills beyond basic graphic design, pointing towards a role with operational efficiency demands in content delivery.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong command of visual design principles across various mediums (digital graphics, print, motion art).

• Case studies showcasing the development and execution of brand campaigns, highlighting the strategic thinking, creative process, and measurable impact.

• Examples of social media content creation, illustrating an understanding of platform-specific best practices and audience engagement strategies.

• Submissions that clearly articulate the design process, from concept generation to final execution, and demonstrate problem-solving skills.

• Visuals that reflect an ability to maintain brand consistency while adapting to different sport programs and event needs. Process Documentation:

• Demonstrate an understanding of workflow management for content creation, from brief to final delivery, including version control and approval processes.

• Showcase experience in organizing and archiving digital assets in a structured and accessible manner for team use.

• Provide examples of how you have adapted design processes to meet real-time content demands during events or campaign launches.

• Illustrate how you stay current with design trends and integrate new techniques or software into your creative workflow.

📝 Enhancement Note: For a Content Designer role, the portfolio is paramount. The emphasis here is not just on the final output but on the process, the strategic thinking behind the design, and the ability to manage design projects efficiently, which are key operational aspects for demonstrating a candidate's capability to deliver consistent, high-quality content.

💵 Compensation & Benefits

Salary Range: Negotiable. Given the role's responsibilities, experience level (2-5 years), and location in Orlando, FL, a competitive salary range is expected. Based on industry benchmarks for Content Designers and Graphic Designers in marketing/athletics roles in major metropolitan areas, an estimated annual salary range could be between $55,000 - $75,000. This estimate is subject to negotiation based on the candidate's qualifications, portfolio, and specific experience.

Benefits:

• Medical Insurance

• Dental Insurance

• Vision Insurance

• Life Insurance

• Supplemental Insurances

• Flexible Spending Account (FSA)

• Health Savings Account (HSA)

• Employee Assistance Program (EAP)

• Paid Time Off (Annual and Sick Time Off)

• Paid Holidays

• Retirement Savings Options

• Employee Discounts (including tickets to many Orlando attractions)

• Tickets to UCF Sporting Events

• Education Assistance

Working Hours: 40 hours per week, with flexibility required for evenings, weekends, and holidays due to the nature of athletic events and game days.

📝 Enhancement Note: The "Negotiable" salary is common for creative roles. The provided benefits are comprehensive and align with what a Direct Support Organization (DSO) of a university might offer. The note about flexible hours is critical for operations roles supporting events. The salary estimate is based on typical market rates for similar roles in a mid-to-large US city, considering the specified experience level and industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Collegiate Athletics & Sports Marketing. UCF Athletics is a proud member of the Big 12 Conference, dedicated to academic, athletic, and personal development of student-athletes.

Company Size: Large organization, part of the University of Central Florida, operating as a Direct Support Organization (DSO). This size implies a structured environment with established processes and significant resources.

Founded: The University of Central Florida was founded in 1963, and UCF Athletics has grown significantly to become a prominent program within the Big 12 Conference.

Team Structure:

• The #Content team likely comprises specialists in graphic design, video production, social media engagement, and content strategy, working collaboratively.

• This role reports to the Senior Associate A.D., #Content, indicating a direct line of communication and a senior level of oversight for creative output.

• Cross-functional collaboration is expected with various departments within UCF Athletics, including marketing, communications, sports information, and individual sport program staff. Methodology:

• Data-driven insights from social media analytics and fan engagement metrics are likely used to inform content strategy and creative decisions.

• Workflow planning and optimization strategies are essential for managing content production across multiple sports and platforms, especially during peak seasons.

• Automation and efficiency practices may be employed for asset management, scheduling, and reporting to streamline operations.

Company Website: https://www.ucfknights.com/ and https://www.ucf.edu/

📝 Enhancement Note: Understanding UCF Athletics as a DSO of a large university provides context for its operational structure, potential for resources, and the importance of adhering to both internal and external (NCAA) guidelines. This operational framework influences how content is produced and managed.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor with specialized design and content creation skills, likely at an early to mid-career stage. It offers a pathway for growth within sports marketing and operations.

Reporting Structure: The role reports directly to the Senior Associate A.D., #Content, providing clear guidance and feedback. This senior reporting line suggests a high level of trust and expectation for independent work and creative contribution.

Operations Impact: The Content Designer's work directly influences UCF Athletics' brand perception, fan engagement, and recruitment efforts. High-quality, innovative content is crucial for attracting student-athletes, engaging alumni, and building a strong fan base, all of which have operational and strategic implications for the organization's success.

Growth Opportunities:

• Content Specialization: Develop deeper expertise in specific areas like motion graphics, branding, or digital campaign strategy within the sports domain.

• Leadership Potential: Progress to roles such as Lead Content Designer or Art Director, managing projects and junior team members.

• Cross-Functional Advancement: Transition into broader marketing, communications, or digital strategy roles within UCF Athletics or other sports organizations.

• Skill Development: Opportunities to learn new design software, explore emerging content formats, and attend industry workshops or conferences related to sports marketing and design.

📝 Enhancement Note: The growth opportunities emphasize not just artistic development but also strategic operational skills. The ability to manage projects, understand marketing objectives, and contribute to campaign strategy are key to advancing beyond a purely design-focused role into more operationally influential positions.

🌐 Work Environment

Office Type: The role is based on the UCF Main Campus, implying a dynamic university environment. It is an on-site position, requiring regular presence in the office and at athletic events.

Office Location(s): UCF Main Campus, Orlando, FL. This location offers access to university facilities and the broader Orlando metropolitan area.

Workspace Context:

• The workspace is expected to be collaborative, fostering interaction with the #Content team, video production, social engagement specialists, and other marketing/communications staff.

• Access to necessary design tools, software licenses (Adobe Creative Suite), and potentially specialized hardware for content creation is expected.

• Opportunities for hands-on experience during live sporting events and major university functions will be integral to the role, providing a unique and engaging work environment.

Work Schedule: A standard 40-hour work week is outlined, but the operational demands of collegiate athletics necessitate significant flexibility. This includes working evenings, weekends, and holidays, especially during competition seasons and major events, to ensure timely content delivery and capture key moments.

📝 Enhancement Note: The on-site requirement and flexible schedule are critical operational considerations. This role demands a physical presence and adaptability to the unpredictable nature of sports event schedules, typical for operations roles in this industry.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, design skills, and relevant experience.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing key projects, design rationale, and their process for campaign development and execution. This is a critical opportunity to showcase operational thinking behind creative choices.

• Skills-Based Interview: Questions may focus on technical proficiency with design software, understanding of social media trends, and experience with motion graphics.

• Behavioral & Situational Questions: Assessment of teamwork, problem-solving abilities, adaptability to fast-paced environments, and how they handle pressure during live events.

• Cultural Fit Interview: Discussion about alignment with UCF Athletics' mission, values, and the collaborative team environment.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent the skills and experience outlined in the job description, with a focus on brand campaigns, social media content, and motion art.

• Tell a Story: For each project, clearly articulate the problem or objective, your role, the creative process, the tools used, and the outcome or impact. Quantify results where possible (e.g., engagement metrics).

• Highlight Process: Demonstrate your workflow, how you collaborate, and how you adapt to feedback or constraints. This shows operational capability.

• Showcase Versatility: Include a range of work that demonstrates your ability to adapt your style for different sports, campaigns, or audiences.

• Prepare for Questions: Anticipate questions about your design choices, how you handle tight deadlines, and your experience with real-time content needs.

Challenge Preparation:

• Be prepared for a potential design challenge, which might involve creating a social media graphic or a short motion piece based on a prompt provided during the interview process.

• Practice articulating your design strategy and process concisely and effectively.

• Familiarize yourself with UCF Athletics' current branding and social media presence to understand their visual language and identify potential areas for creative contribution.

📝 Enhancement Note: The emphasis on portfolio presentation and potential design challenges highlights the practical, output-driven nature of this role. Candidates should focus on demonstrating not just creative talent but also their ability to manage projects, deliver on time, and align their work with strategic objectives – core operational competencies.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for graphic design and print materials.

• Adobe After Effects: Crucial for creating motion art, animated graphics, and video elements for social media and digital campaigns.

• Video Editing Software (e.g., Adobe Premiere Pro, Final Cut Pro): May be required for integrating motion graphics into video content or for basic video editing tasks.

• Project Management Software (e.g., Asana, Trello, Monday.com): While not explicitly mentioned, experience with tools that facilitate task management, collaboration, and workflow tracking is beneficial for operational efficiency.

Analytics & Reporting:

• Social Media Analytics Platforms (e.g., native platform insights, Sprout Social, Hootsuite): Understanding how to interpret data to inform design decisions and measure content performance.

• Web Analytics (e.g., Google Analytics): Basic understanding of how website traffic and user engagement are tracked, which can inform banner and web graphic design.

CRM & Automation:

• Digital Asset Management (DAM) Systems: Experience with systems designed for organizing, storing, and retrieving digital assets is highly beneficial for efficient file management.

• Content Management Systems (CMS) for Web: Familiarity with platforms like WordPress or similar systems used for website content updates.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, especially After Effects, is critical. The implicit need for project management and asset management tools points to the operational demands of efficiently producing and distributing content across multiple platforms and for various stakeholders.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on developing fresh, bold, and modern visual content that pushes creative boundaries within collegiate athletics.

• Collaboration & Teamwork: A commitment to working closely with diverse teams (video, social, marketing) to achieve shared goals and maintain brand consistency.

• Efficiency & Responsiveness: The ability to deliver high-quality work under tight deadlines, especially during live events, demonstrating operational agility.

• Data-Informed Design: Utilizing social media trends and performance analytics to guide creative decisions and optimize content for maximum impact.

• Integrity & Compliance: Adherence to NCAA, Conference, and institutional rules, reflecting a commitment to ethical practices and operational standards within collegiate sports.

Collaboration Style:

• Cross-functional Integration: Expected to work seamlessly with video producers, social media managers, and marketing strategists to ensure cohesive campaign execution.

• Feedback-Driven Process: An environment where constructive feedback is exchanged to refine designs and improve content effectiveness.

• Knowledge Sharing: Encouraging the sharing of best practices, new design techniques, and insights into emerging trends to foster continuous learning and improvement within the team.

📝 Enhancement Note: The values highlight a blend of creative excellence and operational discipline. The emphasis on integrity and compliance is particularly important in the regulated environment of collegiate athletics, underscoring the operational necessity of adhering to rules and standards.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency Across Diverse Sports: Balancing individual sport program identities with the overarching UCF Athletics brand across various media.

• Keeping Pace with Rapidly Evolving Social Media Trends: Continuously adapting design strategies to stay relevant and engaging on dynamic digital platforms.

• Managing Real-Time Content Demands: Effectively producing and delivering compelling content under pressure during live events and tight deadlines.

• Balancing Creative Vision with Strategic Objectives: Ensuring that design choices align with marketing goals, recruitment needs, and institutional messaging.

Learning & Development Opportunities:

• Advanced Motion Graphics & Animation: Deepen skills in After Effects and explore new animation techniques for more dynamic content.

• Sports Marketing Strategy: Gain a broader understanding of marketing campaigns, fan engagement, and strategic communication within collegiate athletics.

• Emerging Digital Content Formats: Explore and experiment with new platforms and content types (e.g., AR filters, interactive graphics).

• Professional Development: Opportunities for workshops, conferences (e.g., NACMA), and training focused on design, marketing, and sports content creation.

📝 Enhancement Note: The challenges faced in this role are deeply rooted in operational execution – managing diverse needs, adapting to rapid changes, and performing under pressure. The growth opportunities are framed around enhancing both creative and operational skill sets for long-term career development in sports marketing.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a brand campaign from concept to execution. What was your process, and what were the results?" (Focus on your strategic thinking, workflow, and ability to measure impact.)

• "How do you stay current with social media trends and visual styles? Can you give an example of how you've incorporated a new trend into your design work?" (Demonstrate your proactive approach to learning and adaptation.)

• "Imagine it's game day and a key moment happens that needs immediate social media coverage. How would you prioritize and execute the content creation process?" (Highlight your ability to work under pressure and manage real-time operational demands.) Company & Culture Questions:

• "What excites you about UCF Athletics and the opportunity to contribute to its brand through content design?" (Show your passion for sports and alignment with the organization's mission.)

• "How do you approach collaboration with teams like video production and social media engagement to ensure a cohesive visual identity?" (Emphasize your teamwork and communication skills.)

• "How do you ensure your designs comply with brand guidelines and any relevant institutional or NCAA regulations?" (Demonstrate awareness of operational constraints and compliance requirements.) Portfolio Presentation Strategy:

• Structure Your Narrative: Organize your portfolio logically, perhaps by campaign type or project complexity. Begin with your strongest, most relevant pieces.

• Explain Your 'Why': For each project, articulate the objective, your creative strategy, the specific design choices you made, and the outcome. Focus on the problem-solving aspect.

• Showcase Process, Not Just Product: Briefly touch upon your workflow, any challenges you overcame, and how you collaborated with others.

• Highlight Motion Graphics: If you have motion art examples, be prepared to discuss the software used, the animation techniques, and how it enhanced the overall message.

• Quantify Impact: Whenever possible, use data (e.g., engagement rates, impressions, click-throughs) to demonstrate the effectiveness of your designs.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating not only creative talent but also strategic thinking, operational efficiency, and an understanding of the unique environment of collegiate athletics.

📌 Application Steps

To apply for this operations-focused #Content Designer position:

• Submit your application through the provided link on the Workday job portal.

• Portfolio Customization: Tailor your portfolio to highlight projects showcasing brand campaign development, social media graphics, and motion art relevant to a sports organization. Ensure it clearly demonstrates your design process and problem-solving capabilities.

• Resume Optimization: Update your resume to emphasize quantifiable achievements, proficiency in Adobe Creative Suite (especially After Effects), experience in fast-paced environments, and any relevant experience in sports or marketing. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, showcasing your portfolio effectively, and preparing responses to strategic and behavioral questions, focusing on how you manage creative projects and operational demands.

• Company Research: Thoroughly research UCF Athletics, their current branding, social media presence, and recent campaigns. Understand their mission and values to articulate your fit and potential contributions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.