#130513 - UX/UI Designer

📍 Job Overview

Job Title: #130513 - UX/UI Designer

Company: Lifted, an Upwork Company™

Location: Manila, Metro Manila, Philippines

Job Type: Contract

Category: UX/UI Design & Product Development Operations

Date Posted: 2026-08-25T11:35:10.903

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote Solely

🚀 Role Summary

• Lead comprehensive UX/UI design initiatives for large-scale digital product solutions, focusing on rebranding and redesign projects within a content-platform environment.

• Drive the design and implementation of intuitive Content Management Systems (CMS) to enhance content management capabilities and user workflows.

• Collaborate closely with Product, Engineering, and Marketing teams to translate complex business and technical requirements into scalable, user-centric product experiences.

• Support and contribute to data-driven design decisions through A/B testing, experimentation frameworks, and incorporating user research throughout the design lifecycle.

• Define and articulate information architecture, user flows, and process documentation to ensure clarity and consistency in user experience across web properties and systems.

📝 Enhancement Note: This role is positioned within a "content-platform environment" and emphasizes "technically complex web experiences," suggesting a focus on operational efficiency within digital content delivery and management systems, aligning it with GTM (Go-To-Market) operations support. The requirement for "Enterprise experience strongly preferred" indicates a need for a candidate comfortable with large-scale, established systems and processes, typical in robust GTM operations.

📈 Primary Responsibilities

• Spearhead UX/UI design strategy and execution for major rebranding and redesign initiatives across diverse web properties and underlying systems.

• Partner with Web and Engineering teams to conceptualize, design, and support the implementation of CMS solutions that significantly improve content authoring, publishing, and management efficiency.

• Act as a key liaison between Product and Engineering teams, translating intricate business objectives and technical specifications into actionable, scalable product experience designs.

• Facilitate and contribute to A/B testing and broader experimentation programs by coordinating cross-team efforts and ensuring design decisions are informed by empirical data.

• Integrate user research findings, usability testing results, and direct user feedback into iterative design cycles to continuously refine the user experience.

• Develop a range of design artifacts, including detailed sketches, wireframes, comprehensive process flows, user journey maps, interactive prototypes, and polished, production-ready user interfaces.

• Ensure adherence to and application of established design language systems, component libraries, and reusable design patterns to maintain UI consistency and accelerate development.

• Monitor and contribute to the optimization of web performance metrics, particularly those related to content delivery, experimentation effectiveness, and the impact of redesign efforts.

• Clearly define, document, and communicate the information architecture, operational workflows, and overarching processes that shape the user experience across digital touchpoints.

• Foster strong, collaborative relationships with Product, Engineering, Marketing, and content stakeholders to ensure seamless continuous development and deployment cycles.

• Articulate design rationale, technical considerations, and business requirements effectively to diverse stakeholder groups, ensuring alignment and shared understanding.

📝 Enhancement Note: The emphasis on "CMS solutions that improve content management capabilities," "A/B testing and experimentation initiatives," and "web performance related to content management, experimentation, and redesign initiatives" strongly suggests this role supports Go-To-Market (GTM) operations by enabling efficient content deployment and data-driven optimization of digital platforms. The responsibility to "Define and communicate information architecture, workflows, and processes surrounding the user experience" is a direct parallel to operations roles focused on process documentation and standardization.

🎓 Skills & Qualifications

Education: Bachelor's degree in Human-Computer Interaction, Information Design, Graphic Design, or a closely related design or behavioral science discipline.

Experience: A minimum of 3 years of professional experience specifically in product user experience (UX) and user interface (UI) design, with a strong emphasis on interaction design.

Required Skills:

• Interaction Design Mastery: Deep, demonstrable expertise in crafting intuitive and effective user interactions.

• CMS Proficiency: Proven experience working with Content Management Systems (CMS) or comparable web infrastructure, understanding their operational impact.

• Project Management Acumen: Demonstrated ability to successfully manage complex design projects involving coordination across multiple cross-functional teams.

• Experimentation Frameworks: Strong understanding of experimentation methodologies, including A/B testing principles and their application in design.

• Rebranding/Redesign Leadership: Experience coordinating and executing large-scale rebranding or redesign efforts from a UX/UI perspective.

• Cross-functional Communication: Excellent communication and presentation skills, adept at translating technical and business requirements for diverse audiences.

• Web Development Awareness: Familiarity with web development practices and an understanding of performance optimization techniques.

• Design Tool Proficiency: Expertise in using industry-standard tools such as Sketch, Figma, or Cursor for interaction design and prototyping.

• Portfolio: A compelling design portfolio showcasing modern UIs, sophisticated interactions, and end-to-end product solutions.

Preferred Skills:

• None explicitly listed, but a background in enterprise-level digital platforms or SaaS products would be beneficial.

📝 Enhancement Note: The requirement for "3+ years of professional experience in product user experience and user interface design" combined with "Deep, demonstrated experience in interaction design" and "Proven experience working with content management systems (CMS)" indicates a mid-level to senior candidate. The emphasis on leading "large-scale rebranding and redesign initiatives" and managing "complex projects involving multiple cross-functional teams" points towards a need for strong project management and stakeholder engagement skills, crucial for operational success in GTM environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Product Solutions: Showcase projects demonstrating a full product lifecycle from concept to deployment, highlighting your contribution to the UX/UI strategy and execution.

• Interaction Design Depth: Include case studies or examples that specifically detail your approach to interaction design, problem-solving, and user flow optimization.

• CMS Integration Experience: If possible, present examples of work involving content management systems or similar web infrastructure, emphasizing how design improved operational efficiency.

• Rebranding/Redesign Impact: Provide evidence of leading or significantly contributing to rebranding or redesign efforts, showcasing before-and-after scenarios and measurable outcomes.

• Prototyping & Wireframing: Include examples of detailed wireframes, user flows, and interactive prototypes that effectively communicate design intent and functionality.

Process Documentation:

• Workflow Design: Demonstrate your ability to create clear, logical workflows and process maps that illustrate user journeys and system interactions.

• Design System Implementation: Showcase how you've applied or contributed to design systems, component libraries, and style guides to ensure consistency and efficiency.

• User Research Integration: Illustrate how user research and feedback were incorporated into design processes, with examples of iterative improvements.

• Cross-functional Collaboration Documentation: Provide examples of how you have documented and communicated design decisions and processes to engineering, product, and marketing teams.

📝 Enhancement Note: For this role, the portfolio should heavily emphasize process and system thinking, not just visual aesthetics. Demonstrating how design choices impact operational efficiency through CMS integration, A/B testing, and clear workflow documentation will be key. The ability to translate technical requirements into user-centric designs and articulate these processes to cross-functional teams is a core operational competency.

💵 Compensation & Benefits

Salary Range: As this is a contract role with Lifted, an Upwork Company™, compensation is typically determined based on experience, skills, and market rates for similar contract positions. For a UX/UI Designer with 3+ years of experience in Manila, Philippines, and the required technical skills, a competitive hourly rate would likely range from PHP 1,500 to PHP 3,500 per hour. For a full-time commitment (40 hours/week), this translates to approximately PHP 240,000 to PHP 560,000 per month.

Benefits: As a contract position, standard employee benefits (health insurance, paid time off, retirement plans) are typically not provided by the hiring company. However, contractors may have access to:

• Flexibility: Remote work arrangement offering significant flexibility.

• Global Project Exposure: Opportunity to work on projects for international clients like Upwork.

• Platform Support: Access to Upwork's platform for payment processing and project management.

• Potential for Future Engagements: Successful contractors may be offered further project opportunities.

Working Hours: Full-time commitment is required, necessitating coverage during US Central Time (CT) hours. This implies approximately 40 hours per week, with flexibility in scheduling as long as core US CT collaboration windows are met.

📝 Enhancement Note: Salary research for contract roles in the Philippines often involves looking at hourly rates on freelancing platforms and comparing them to local market data for full-time equivalent positions. The range provided is an estimate based on average rates for mid-level UX/UI designers in Manila with the specified skill set. The lack of traditional benefits is standard for contract roles, with compensation reflecting the self-management and lack of employer-provided benefits. The requirement for US Central Time coverage is a critical operational constraint.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Services / Freelance Platform (Upwork)

Company Size: Lifted is part of Upwork, a large global company. Upwork itself has a significant employee base and a vast network of freelancers, indicating a dynamic, distributed, and digitally-native operational environment.

Founded: Upwork was founded in 2015 through the merger of Elance and oDesk. Lifted is a service provided by Upwork.

Team Structure:

• Cross-functional Collaboration: The role explicitly requires collaboration with Product, Engineering, and Marketing teams. This suggests a matrixed or project-based team structure where individuals contribute expertise across different functions.

• Remote-First Environment: As a remote contract opportunity, the team operates in a distributed manner, emphasizing asynchronous communication and digital collaboration tools.

• Focus on Deliverables: Given the contract nature and connection to Upwork, the team culture is likely highly focused on project completion, measurable outcomes, and efficient delivery of high-quality work.

Methodology:

• Agile/Lean Principles: With a focus on A/B testing, experimentation, and iterative design, the team likely employs agile or lean methodologies to drive continuous improvement and rapid deployment.

• Data-Driven Design: Emphasis on user research and A/B testing indicates a strong reliance on data to inform design decisions and measure impact.

• Design System Utilization: The mention of applying "established design language, patterns, and reusable components" suggests a commitment to standardized design processes for efficiency and consistency.

Company Website: https://www.go-lifted.com/ (Lifted), https://www.upwork.com/ (Upwork)

📝 Enhancement Note: Understanding Lifted as a service of Upwork is key. This implies a culture that values flexibility, self-management, and performance-based engagement. The operational context is global and highly digitized, requiring robust remote collaboration skills.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level UX/UI Designer, requiring 3+ years of experience and the ability to lead design initiatives for complex projects. It's an individual contributor role with significant responsibility for driving design outcomes within a specific operational context (content platforms, rebranding, experimentation).

Reporting Structure: As a contractor, the reporting structure is likely to be project-based, reporting to a Project Manager or a Lead within the client's Product or Engineering team. Direct oversight may be less formal than in a traditional employee role, with a focus on task completion and deliverable quality.

Operations Impact: The UX/UI Designer's impact is directly tied to improving the efficiency and effectiveness of digital platforms. By creating intuitive interfaces for CMS and supporting data-driven experimentation, this role influences content velocity, user engagement, and ultimately, the success of digital product strategies, which are critical components of GTM operations.

Growth Opportunities:

• Specialization: Deepen expertise in UX/UI for content platforms, A/B testing, or enterprise-level design systems.

• Project Leadership: Take on lead roles in larger, more complex rebranding or redesign projects.

• Cross-functional Skill Development: Gain exposure to product management, engineering workflows, and marketing strategies through close collaboration.

• Contracting Career: Build a robust portfolio and reputation for successful contract engagements within the Upwork ecosystem.

• Potential for Full-Time Transition: Depending on client needs and performance, successful contractors may sometimes be offered full-time employment opportunities.

📝 Enhancement Note: The growth path for a contractor is often defined by the types of projects undertaken and the depth of expertise developed. This role offers a solid foundation for specializing in the operational aspects of digital product design within a large-scale environment.

🌐 Work Environment

Office Type: Fully Remote Contract. This means the work environment is entirely home-based or chosen by the contractor, requiring self-discipline and effective remote work practices.

Office Location(s): Candidates must be located in approved Latin America (LATAM) sourcing countries (excluding Mexico). This geographical requirement is often tied to legal, tax, or currency considerations for contract engagements.

Workspace Context:

• Digital Collaboration Tools: Expect heavy reliance on tools like Slack, Zoom, Figma, Jira, etc., for communication, design collaboration, and project tracking.

• Asynchronous Communication: Given the distributed nature and time zone requirements (US CT coverage), proficiency in asynchronous communication is essential.

• Self-Managed Environment: The workspace is the contractor's responsibility, requiring a dedicated, productive setup conducive to focused design work and virtual meetings.

Work Schedule: Full-time commitment (40 hours/week) is required, with a significant portion of the working hours needing to align with US Central Time (CT). This ensures effective collaboration with US-based teams during their business hours.

📝 Enhancement Note: The LATAM sourcing requirement and US CT coverage are critical operational constraints that define the work environment. Candidates must be comfortable with a fully remote setup and managing their schedule to accommodate time zone differences.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your Upwork profile, resume, and portfolio by a Lifted or Upwork recruiter to assess basic qualifications and fit.

• Skills Assessment/Technical Interview: This may involve a discussion about your experience with specific tools (Figma, Sketch), methodologies (interaction design, A/B testing), and CMS. You might be asked to walk through specific projects in your portfolio.

• Portfolio Review & Case Study: A dedicated session where you present key projects from your portfolio, focusing on problem-solving, design process, collaboration, and outcomes. Be prepared to discuss your approach to rebranding, CMS integration, and experimentation.

• Cross-functional/Hiring Manager Interview: This interview will likely assess your ability to collaborate with Product, Engineering, and Marketing. Questions may focus on translating requirements, communicating design decisions, and understanding business objectives. You'll need to demonstrate how you align with the operational needs of a content platform.

• Final Offer/Onboarding: If successful, you'll receive a contract offer and onboarding instructions through the Upwork platform.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your experience in rebranding, CMS integration, interaction design, and A/B testing support. Prioritize projects with clear problem statements, detailed process explanations, and measurable results.

• Highlight Operational Impact: For each project, articulate how your design solutions improved efficiency, user experience, or business outcomes. Quantify results wherever possible (e.g., "reduced content publishing time by X%," "improved user task completion rate by Y%").

• Showcase Process: Clearly outline your design process for each project – from research and ideation to prototyping, testing, and implementation. Emphasize collaboration with stakeholders.

• Demonstrate Tool Proficiency: Be ready to discuss your experience with Figma, Sketch, Cursor, and any CMS platforms you've worked with.

• Address Technical Constraints: If applicable, explain how you designed within technical limitations or collaborated with engineering to overcome them.

Challenge Preparation:

• Design Challenge: You might be given a small design challenge or asked to critique an existing interface. Prepare to think critically about user needs, business goals, and potential design solutions.

• Scenario-Based Questions: Be ready to answer questions about how you would handle specific situations, such as conflicting stakeholder requirements, tight deadlines, or the need to integrate a new feature into an existing CMS.

• Time Management: Practice articulating your thoughts and presenting your portfolio concisely, respecting the time allocated for each interview stage.

📝 Enhancement Note: The interview process for a contract role often emphasizes practical skills, portfolio demonstration, and the ability to integrate quickly into existing project workflows. The focus on "translating technical and business requirements" and "supporting A/B testing and experimentation" means interviewers will be looking for operational problem-solving skills.

🛠 Tools & Technology Stack

Primary Tools:

• UX/UI Design & Prototyping: Figma, Sketch, Cursor (or comparable tools). Proficiency in at least one is essential, with experience in others being a strong asset. These tools are critical for creating wireframes, user flows, prototypes, and final UI designs.

• Content Management Systems (CMS): Experience with various CMS platforms (e.g., WordPress, Drupal, Adobe Experience Manager, custom-built systems) is required, understanding how to design for efficient content creation and publishing workflows.

• Collaboration & Communication: Slack, Microsoft Teams, Zoom, Google Workspace (Docs, Sheets, Slides) for real-time communication, virtual meetings, and documentation.

Analytics & Reporting:

• A/B Testing & Experimentation Platforms: Familiarity with tools used for A/B testing (e.g., Optimizely, Google Optimize, VWO) and understanding how to design experiments and interpret their results.

• Web Analytics: Basic understanding of web analytics tools (e.g., Google Analytics) to interpret user behavior data and inform design decisions.

CRM & Automation:

• While not explicitly mentioned, an understanding of how UX/UI design impacts user journeys within CRM systems or marketing automation platforms could be beneficial, especially in a GTM context.

📝 Enhancement Note: The explicit mention of "Sketch, Figma, Cursor" and "Content management systems" are key technical requirements. Proficiency in these tools, alongside an understanding of how design integrates with web performance and experimentation platforms, is crucial for operational success in this role.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A fundamental commitment to understanding and serving user needs through intuitive and effective design.

• Data-Driven Decision Making: Valuing empirical evidence, user research, and A/B testing results to guide design choices and optimize performance.

• Efficiency & Scalability: Striving to create designs that are not only user-friendly but also efficient to implement and scale across large digital properties.

• Collaboration & Communication: Fostering open communication and strong partnerships with cross-functional teams to ensure alignment and successful project outcomes.

• Continuous Improvement: Embracing an iterative approach to design, constantly seeking ways to enhance user experiences and platform performance.

Collaboration Style:

• Cross-functional Integration: The role thrives on close collaboration with Product Managers, Engineers, and Marketing stakeholders, requiring active participation in team meetings and discussions.

• Constructive Feedback: An environment where design feedback is openly shared and incorporated to refine solutions.

• Proactive Communication: Expectation of proactive updates and clear articulation of design progress, challenges, and decisions to keep all parties informed.

• Shared Ownership: A culture where design success is viewed as a collective achievement, dependent on strong teamwork and shared goals.

📝 Enhancement Note: The values emphasize a blend of user advocacy and operational pragmatism. The ability to communicate effectively and collaborate across different functional areas is paramount, reflecting the operational nature of integrating design into broader business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Large-Scale Rebranding: Navigating the complexities of a significant rebranding initiative across multiple web properties requires meticulous planning, consistent execution, and strong stakeholder management.

• Balancing User Needs with Technical Constraints: Designing within the limitations of existing CMS or web infrastructure while still delivering an optimal user experience can be demanding.

• Coordinating Cross-Functional Efforts: Ensuring alignment and smooth collaboration among Product, Engineering, and Marketing teams, especially in a remote setting, presents ongoing challenges.

• Data Interpretation for Design: Effectively translating complex A/B testing results and user feedback into actionable design improvements requires analytical and critical thinking skills.

• Remote Work Discipline: Maintaining productivity, focus, and effective communication in a fully remote contract environment requires strong self-management.

Learning & Development Opportunities:

• Advanced UX/UI Specialization: Opportunity to become an expert in designing for content platforms, complex web systems, or enterprise-level design languages.

• Experimentation Design: Enhance skills in designing and analyzing A/B tests and other user experiments to drive measurable impact.

• Cross-Functional Exposure: Gain deeper insights into product management, engineering processes, and marketing strategies through daily collaboration.

• Portfolio Building: Develop a strong portfolio with high-impact projects that can lead to future contract or full-time opportunities.

• Remote Work Best Practices: Hone skills in remote collaboration, asynchronous communication, and self-management.

📝 Enhancement Note: The challenges highlight the operational complexities of working on large digital initiatives. The growth opportunities are geared towards deepening technical design skills and expanding cross-functional understanding, essential for advancing in operational roles.

💡 Interview Preparation

Strategy Questions:

• Rebranding/Redesign Approach: "Describe your process for leading a large-scale rebranding or redesign initiative. How do you ensure consistency across multiple platforms and manage stakeholder expectations?" (Focus on structured process, communication, and impact measurement).

• CMS Design Strategy: "How do you approach designing for Content Management Systems? What are the key considerations for improving content authoring and publishing workflows for users?" (Highlight user-centricity, efficiency, and understanding of content operations).

• Experimentation & Data-Driven Design: "Walk me through a time you used A/B testing or user research to inform a significant design decision. What was the outcome?" (Emphasize analytical thinking, process, and measurable results).

• Technical Translation: "How do you translate complex technical requirements or business needs into user-friendly interface designs? Provide an example." (Focus on problem-solving, clarity, and bridging gaps between technical and user perspectives).

Company & Culture Questions:

• Remote Collaboration: "How do you ensure effective collaboration and communication with distributed teams, especially when working with different time zones?" (Discuss tools, asynchronous communication strategies, and proactive engagement).

• Design System Application: "How do you leverage or contribute to design systems and component libraries in your work?" (Showcase understanding of efficiency, consistency, and scalability).

• Lifted/Upwork Context: "What interests you about working on contract projects through Lifted/Upwork, and what do you know about their platform or services?" (Demonstrate awareness of the freelance/contracting model and the company's business).

Portfolio Presentation Strategy:

• Problem-Solution-Outcome: For each project, clearly articulate the problem you were solving, your design solution and process, and the measurable outcomes or impact.

• Show, Don't Just Tell: Use visuals (wireframes, prototypes, final UIs) effectively. Be prepared to navigate your online portfolio smoothly.

• Focus on Collaboration: Explain how you worked with Product, Engineering, and other stakeholders. Highlight your communication and negotiation skills.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., conversion rates, task completion times, user satisfaction scores).

• Tailor to the Role: Emphasize aspects of your projects that directly relate to content platforms, rebranding, CMS, and experimentation.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills, but also operational competence: process management, cross-functional collaboration, data interpretation, and the ability to deliver tangible results within a remote, contract framework.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided SmartRecruiters link. Ensure your profile on the platform is up-to-date and highlights relevant experience.

• Portfolio Customization: Curate your design portfolio to prominently feature projects demonstrating expertise in UX/UI for content platforms, large-scale rebranding/redesign, CMS integration, and A/B testing support. Prioritize case studies with clear problem statements, detailed process explanations, and quantifiable outcomes.

• Resume Optimization: Tailor your resume to highlight keywords and responsibilities mentioned in the job description, such as "Interaction Design," "CMS," "A/B Testing," "Rebranding," "Figma," "Sketch," and "Cross-functional Collaboration." Emphasize achievements and quantifiable results.

• Interview Preparation: Practice articulating your design process, collaboration style, and how you translate technical requirements into user-centric solutions. Prepare to walk through your portfolio projects, focusing on the operational impact of your design decisions.

• Company Research: Familiarize yourself with Lifted and Upwork's mission, services, and target audience. Understand the operational context of working on digital product solutions within a content-platform environment and be prepared to discuss how your skills align with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.