Motion Graphic Designer

📍 Job Overview

Job Title: Motion Graphics Designer

Company: ROCKWOOL Group

Location: Hedehusene, Denmark

Job Type: Full time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-09-08

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Drive the creation of engaging visual content, including video productions, animations, and motion graphics, for global markets.

• Serve as the primary motion and video specialist, managing projects from concept to final delivery.

• Contribute to day-to-day graphic design tasks, ensuring high-quality marketing materials and consistent brand experience across all channels.

• Develop platform-specific content tailored for social media (Instagram, LinkedIn, YouTube) and digital activation campaigns.

• Collaborate with an international team, ensuring visual consistency within corporate brand guidelines.

📝 Enhancement Note: While the role title is "Motion Graphics Designer," the core responsibilities heavily emphasize video production and digital content creation for marketing and brand communication. The role is positioned as the "motion and video specialist" within the Graphic Design team, indicating a need for deep expertise in these areas beyond traditional motion graphics.

📈 Primary Responsibilities

• Lead the end-to-end creation of video productions, animations, and motion graphics, ensuring strong narrative flow and compelling storytelling.

• Produce dynamic and static visual assets, including banners and graphics, specifically optimized for digital activation campaigns and social media platforms (Instagram, LinkedIn, YouTube).

• Develop platform-specific content that resonates with diverse global audiences, understanding nuances of each channel.

• Support the Graphic Design team with general graphic production tasks across both print and digital media, maintaining brand consistency.

• Act as the go-to expert for all motion-related projects, advising on best practices and innovative approaches.

• Ensure all visual content strictly adheres to corporate brand guidelines, maintaining a unified brand identity.

• Experiment with and integrate emerging technologies, including AI-driven tools, into the creative process to enhance efficiency and output.

• Collaborate closely with marketing teams and other stakeholders to understand project requirements and deliver impactful visual solutions.

📝 Enhancement Note: The responsibilities highlight a dual focus: specialized motion/video expertise and broader graphic design support. The emphasis on "platform-specific content" and "digital activation campaigns" suggests a strong need for understanding digital marketing strategies and audience engagement across various online channels.

🎓 Skills & Qualifications

Education: Formal training in Motion Graphics Design or a related field is preferred, though extensive practical experience will be highly considered.

Experience: Minimum of 5 years of professional experience as a Motion Graphics Designer, ideally within an international setting.

Required Skills:

• Proven, hands-on experience in video production, editing, and motion content creation.

• Exceptional proficiency in Adobe Creative Cloud suite, specifically:

  • Adobe After Effects (for motion graphics and animation)
  • Adobe Premiere Pro (for video editing and production)
  • Adobe Photoshop (for image manipulation and asset creation)
  • Adobe InDesign (for layout and print design)
  • Adobe Illustrator (for vector graphics and asset creation)

• Strong storytelling abilities with a keen understanding of narrative structure in visual media.

• Demonstrated ability to manage multiple projects simultaneously, meeting deadlines in a fast-paced environment.

• Excellent written and spoken English communication skills for international collaboration.

• A collaborative, outgoing, and positive attitude, with the ability to contribute actively to team dynamics and share ideas. Preferred Skills:

• Experience working with AI-driven tools for creative processes (e.g., AI-powered editing, content generation, or workflow automation).

• Familiarity with social media content optimization for platforms like Instagram, LinkedIn, and YouTube.

• Understanding of graphic design principles for both print and digital channels.

• Experience in developing visual content for international markets.

• Knowledge of acoustic solutions or building materials industry is a plus.

📝 Enhancement Note: The requirement for "+5 years of experience" and "strong hands-on experience" in video production and motion content, coupled with proficiency in Adobe Creative Cloud, indicates a need for a seasoned professional rather than an entry-level candidate. The preference for AI tool experience suggests the company is forward-thinking in its creative technology adoption.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of motion graphics projects, demonstrating expertise in animation, visual effects, and kinetic typography.

• Include high-quality video production and editing examples, highlighting narrative development and storytelling capabilities.

• Present examples of platform-specific content (e.g., social media reels, digital ad banners) that illustrate audience targeting and engagement strategies.

• Demonstrate proficiency in adapting visual styles and content to meet specific project briefs and brand guidelines.

• Clearly articulate your role and contributions in each project, especially for team-based initiatives. Process Documentation:

• Provide case studies detailing your process for developing motion graphics and video content, from initial concept and storyboarding to final rendering and delivery.

• Illustrate your workflow for managing multiple projects, including task prioritization, time management, and deadline adherence.

• Explain your approach to incorporating feedback from stakeholders and making revisions to creative assets.

• Detail your experience with brand guideline implementation and ensuring visual consistency across various media.

📝 Enhancement Note: A strong portfolio is critical for this role. Applicants should be prepared to showcase not just finished products but also their process, problem-solving skills, and ability to deliver effective visual communication tailored to specific platforms and audiences. The emphasis on international settings and brand consistency implies that portfolio pieces should reflect these aspects.

💵 Compensation & Benefits

Salary Range: Based on the experience level (5-10 years), location (Denmark), and the specialized nature of motion graphics and video production within a corporate setting, a competitive annual salary range for this role in Denmark would typically fall between DKK 450,000 and DKK 650,000. This estimate is benchmarked against industry standards for creative professionals in similar roles and regions, considering the cost of living and average compensation for specialized technical skills.

Benefits:

• Full-time employment with a leading international company in the building materials sector.

• Opportunity to work with a dynamic, international team and contribute to global marketing efforts.

• Professional development opportunities, including training on emerging technologies like AI in creative workflows.

• Contribution to sustainability initiatives, aligning with the company's commitment to the UN SDGs.

• Potential for career growth within the ROCKWOOL Group.

• Standard Danish employment benefits, which typically include:

  • Paid vacation days (Feriedage)

  • Pension scheme contributions

  • Health insurance coverage

  • Potential for performance-based bonuses

  • Access to company facilities and employee well-being programs. Working Hours: The role is full-time, typically around 40 hours per week, with standard working hours within the Danish business context. Flexibility may be available, but the role is primarily on-site, requiring regular presence.

📝 Enhancement Note: The salary estimate is based on general market data for experienced Motion Graphics Designers in Denmark. Actual compensation may vary based on the candidate's specific qualifications, interview performance, and the company's internal compensation structure. The benefits listed are standard for full-time employment in Denmark, with specific details to be confirmed with the hiring company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Building materials, specifically stone wool products, with a strong focus on insulation, acoustic solutions, and sustainability. The company operates globally, serving diverse markets.

Company Size: ROCKWOOL Group is a large multinational corporation with over 12,200 employees across 40+ countries. Rockfon, as part of the group, operates with a significant international presence.

Founded: ROCKWOOL Group was founded in 1937. Rockfon's history is intertwined with the group's development, focusing on acoustic ceiling solutions. This long history suggests a stable and established corporate environment.

Team Structure:

• The candidate will join the Graphic Design team within Rockfon, which currently comprises two graphic designers and an apprentice.

• This team supports Rockfon's markets across Europe, Asia, and the Middle East.

• The role reports to the Graphic Team Lead, Diitte Damgaard.

• Collaboration is expected to be cross-functional, working with marketing teams and potentially other departments within Rockfon and the broader ROCKWOOL Group. Methodology:

• Emphasis on strong visual communication to ensure brand consistency, quality, and strategic alignment across all materials.

• Data-driven approaches are implied through the need to understand target audiences and optimize content for digital platforms.

• Focus on innovation, as evidenced by the encouragement to incorporate AI-driven tools and emerging technologies.

• Commitment to sustainability is a core operational and strategic driver for the company.

Company Website: https://www.rockwool.com/ (ROCKWOOL Group) and likely a specific Rockfon website for their product lines.

📝 Enhancement Note: The "Graphic Design team" context suggests a creative hub supporting broader marketing and communication objectives. The role's focus on motion graphics and video production positions it as a specialized function within this team, likely collaborating closely with marketing managers and communication specialists. The company's strong emphasis on sustainability and its global reach are key cultural and strategic elements.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor, a specialist in motion graphics and video production. It's a step beyond junior roles, requiring significant autonomy and expertise. The scope includes leading specific project types (video/motion) and contributing broadly to graphic design.

Reporting Structure: The Motion Graphics Designer will report to the Graphic Team Lead, Diitte Damgaard. This indicates a clear reporting line within a relatively small, specialized team, allowing for direct mentorship and feedback.

Operations Impact: The role's impact is primarily on enhancing visual communication strategies for Rockfon's global markets. This includes elevating brand perception, improving engagement with marketing content, and supporting digital activation campaigns. Effective motion graphics and video content directly contribute to brand awareness, lead generation, and customer engagement, thereby influencing revenue indirectly.

Growth Opportunities:

• Specialization Advancement: Deepen expertise in advanced motion graphics techniques, 3D animation, or specific video production workflows.

• Skill Development: Gain proficiency in new creative technologies, including AI tools, and potentially expand into broader digital content strategy.

• Leadership Potential: With proven success and initiative, opportunities may arise to lead motion graphics projects, mentor junior designers, or contribute to strategic creative planning.

• Cross-functional Exposure: Develop a deeper understanding of marketing, branding, and sustainability initiatives across the ROCKWOOL Group.

📝 Enhancement Note: This role offers a clear path for specialization within motion graphics and video. For candidates looking to grow, focusing on emerging technologies like AI and demonstrating strategic thinking in content creation will be key to advancing within the company or the broader ROCKWOOL Group.

🌐 Work Environment

Office Type: The position is based in Hedehusene, Denmark, and is an on-site role. This suggests a traditional office environment where collaboration and in-person team interaction are valued.

Office Location(s): Hedehusene, Denmark. This location is part of the Capital Region of Denmark, offering a professional work setting within a corporate headquarters or significant office complex.

Workspace Context:

• A collaborative team environment within the Graphic Design department, working alongside other designers.

• Access to necessary creative software and potentially hardware, including Adobe Creative Cloud and other relevant tools.

• Opportunities for direct interaction with the Graphic Team Lead and other marketing/communications professionals.

• A professional office setting conducive to focused creative work and team meetings.

Work Schedule: Standard full-time working hours (approximately 40 hours per week) are expected. While the role is on-site, the company culture may allow for some degree of flexibility, common in Danish work environments, though core hours and in-office presence are likely required for team collaboration and project execution.

📝 Enhancement Note: The on-site requirement is important for candidates who thrive in a collaborative office setting and prefer direct interaction with colleagues. The Hedehusene location implies working within a professional corporate campus or office building.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV, cover letter, and portfolio to assess qualifications and experience.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing key projects, their role, and their creative process. Be prepared to showcase motion graphics, video editing, and graphic design work.

• Technical/Skills Assessment: Potential practical exercises or case studies related to motion graphics, video editing, or graphic design challenges to evaluate technical proficiency and problem-solving skills.

• Behavioral/Cultural Fit Interview: Discussion focusing on teamwork, collaboration, communication, and alignment with "The ROCKWOOL Way" values (ambition, responsibility, integrity, efficiency).

• Team/Manager Interview: Meeting with the Graphic Team Lead and potentially other team members to assess fit and clarify role expectations.

Portfolio Review Tips:

• Curate Strategically: Select your strongest and most relevant work, emphasizing motion graphics, video production/editing, and digital content creation.

• Showcase Process: For key projects, be ready to discuss your thought process, problem-solving approach, and how you used specific tools (especially Adobe Creative Cloud).

• Highlight Impact: If possible, quantify the impact of your work (e.g., engagement metrics for social media content, viewership for videos).

• Brand Consistency: Demonstrate examples where you successfully adhered to or adapted brand guidelines.

• AI Integration: If you have experience with AI tools, highlight these projects and explain the benefits achieved.

• Storytelling: Ensure your portfolio presentation tells a compelling story about your skills and experience.

Challenge Preparation:

• Motion Graphics Exercise: Be prepared for a task that might involve creating a short animation, editing a video clip, or designing a graphic element within a time limit.

• Brand Guideline Application: You might be asked to create a piece of content that adheres to specific brand guidelines.

• Problem-Solving: Anticipate questions about how you would approach a specific creative challenge or technical issue.

• Tool Proficiency: Be ready to discuss your experience with the Adobe Creative Cloud suite in detail.

📝 Enhancement Note: The application process will heavily rely on the portfolio. Candidates should meticulously prepare their portfolio to showcase not only technical skills but also their understanding of branding, storytelling, and digital marketing effectiveness. Demonstrating familiarity with AI tools will be a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential suite including After Effects, Premiere Pro, Photoshop, InDesign, and Illustrator. High proficiency is expected.

• Motion Graphics Software: Primarily Adobe After Effects for creating animations, visual effects, and motion graphics.

• Video Editing Software: Primarily Adobe Premiere Pro for editing video footage, assembling sequences, and final output.

Analytics & Reporting:

• While not a primary focus for this role, understanding analytics for digital content (e.g., social media engagement metrics, video view counts) will be beneficial for optimizing content. Familiarity with tools like Google Analytics or platform-specific analytics dashboards could be a plus. CRM & Automation:

• Not directly within the scope of this role, but an understanding of how marketing materials are used in CRM or automation platforms (e.g., for email campaigns, digital ads) could provide valuable context.

📝 Enhancement Note: The explicit mention of Adobe Creative Cloud tools (After Effects, Premiere Pro, Photoshop, InDesign, Illustrator) is crucial. Proficiency in these is non-negotiable. The mention of AI-driven tools suggests a willingness to explore and integrate new technologies into the workflow.

👥 Team Culture & Values

Operations Values:

• Ambition: Drive to excel, take on challenging projects, and contribute to the company's growth.

• Responsibility: Owning projects from start to finish, ensuring quality and timely delivery, and acting with integrity.

• Integrity: Upholding ethical standards in all work, fostering trust with colleagues and stakeholders.

• Efficiency: Finding innovative ways to optimize workflows, utilize resources effectively, and deliver high-quality results promptly.

Collaboration Style:

• Collaborative and outgoing, with a positive energy and willingness to speak up and share ideas.

• Cross-functional integration is key, working closely with marketing teams and potentially other departments globally.

• Open to feedback and constructive criticism, contributing to a culture of continuous improvement.

• Emphasis on teamwork to achieve common goals and ensure a consistent brand experience.

📝 Enhancement Note: "The ROCKWOOL Way" values (ambition, responsibility, integrity, efficiency) are central to the company culture. Candidates should be prepared to demonstrate how their work ethic and approach align with these values. The emphasis on collaboration and positive energy suggests a team that values open communication and mutual support.

⚡ Challenges & Growth Opportunities

Challenges:

• Adapting to Global Markets: Creating content that resonates across diverse cultural landscapes and digital platforms.

• Balancing Specialized and Generalist Tasks: Effectively managing time between dedicated motion/video projects and broader graphic design support.

• Keeping Pace with Technology: Continuously learning and integrating new creative tools and AI technologies into workflows.

• Brand Consistency Across Channels: Ensuring a unified visual identity across a wide range of digital and print materials.

Learning & Development Opportunities:

• Advanced Creative Software Training: Opportunities to deepen skills in Adobe Creative Cloud or explore new software.

• AI in Creative Workflows: Learning to leverage AI tools for efficiency, ideation, and content creation.

• Digital Marketing & Content Strategy: Gaining a better understanding of how visual content contributes to broader marketing objectives.

• Cross-cultural Communication: Developing skills for effective collaboration with international teams.

• Mentorship: Learning from experienced designers and team leads within the ROCKWOOL Group.

📝 Enhancement Note: The role presents an opportunity to evolve with technology, particularly AI, in the creative field. Candidates who are proactive learners and adaptable to new tools and methodologies will find significant growth potential.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex motion graphics project you led from concept to completion. What were the key challenges, and how did you overcome them?" (Focus on storytelling, process, and problem-solving).

• "How do you ensure brand consistency when creating content for different global markets and social media platforms?" (Highlight adaptability, research, and adherence to guidelines).

• "Imagine we need to create a short animated explainer video for a new stone wool product. Walk us through your process, including initial ideation, content creation, and delivery." (Demonstrate your workflow, creativity, and strategic thinking).

• "How do you stay updated with the latest trends in motion graphics, video production, and digital content creation?" (Showcase continuous learning and industry awareness). Company & Culture Questions:

• "What do you know about ROCKWOOL Group and Rockfon? How do you see your role contributing to our mission, particularly regarding sustainability?" (Research the company's products, values, and sustainability efforts).

• "How do you approach collaboration with team members and stakeholders from different departments or countries?" (Emphasize communication, teamwork, and adaptability).

• "How do you embody the ROCKWOOL values of ambition, responsibility, integrity, and efficiency in your work?" (Provide specific examples). Portfolio Presentation Strategy:

• Narrative Arc: Structure your presentation with a clear beginning (project goals), middle (your creative process, challenges, solutions), and end (final output, impact).

• Tool Proficiency Showcase: Verbally or visually demonstrate your command of Adobe After Effects, Premiere Pro, and other relevant tools.

• Audience Adaptation: Tailor your explanations to the interviewer's likely understanding of creative processes and marketing objectives.

• Quantify Impact: If possible, mention any metrics or positive feedback received for your showcased work.

• Be Concise: Respect the interviewer's time by being focused and efficient in your presentation.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only technical skills but also strategic thinking, problem-solving abilities, and a strong cultural fit with "The ROCKWOOL Way." Being prepared to discuss AI tool integration is highly recommended.

📌 Application Steps

To apply for this Motion Graphics Designer position:

• Submit your CV and a compelling cover letter through the provided application link.

• Portfolio Customization: Ensure your portfolio is tailored to highlight your strongest motion graphics, video production, and graphic design work, with a focus on digital content and brand consistency. Select 3-5 key projects that best represent your skills for this role.

• Resume Optimization: Update your resume to clearly list your proficiency in Adobe Creative Cloud tools and your years of experience in motion graphics and video production. Quantify achievements where possible.

• Interview Preparation: Practice discussing your portfolio projects, your creative process, and how you align with ROCKWOOL's values and culture. Prepare specific examples for behavioral questions.

• Company Research: Thoroughly research ROCKWOOL Group and Rockfon, paying close attention to their sustainability initiatives, product offerings, and brand identity. Understand how your creative contributions can support their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.