Motion Graphic Designer

📍 Job Overview

Job Title: Motion Graphic Designer

Company: PragerU

Location: Los Angeles, California, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: June 23, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and produce high-impact motion graphics and visual assets for a variety of digital platforms, including web, app, email, social media, and video content.

• Collaborate closely with cross-functional teams, including marketing, content, and development, to ensure cohesive brand messaging and campaign alignment across all creative outputs.

• Leverage a diverse toolkit of design software and emerging AI technologies to enhance creative workflows and produce innovative visual solutions.

• Optimize creative assets based on performance data, such as open rates and click-through rates, to drive engagement and support A/B testing initiatives.

• Maintain rigorous brand consistency, accessibility standards, and mobile responsiveness across all digital touchpoints to uphold PragerU's mission and values.

📝 Enhancement Note: This role requires a blend of traditional design skills and forward-thinking adoption of AI tools, aligning with industry trends towards hybrid creative workflows. The emphasis on "purposeful design" and "mission-driven content" suggests a need for candidates who can translate complex ideas into engaging visual narratives that resonate with PragerU's audience.

📈 Primary Responsibilities

• Develop conceptual and publish-ready designs and motion graphics for digital channels including web, app interfaces, email campaigns, advertisements, and video productions.

• Create and manage motion graphics templates (MoGrTs) to streamline creative processes for marketing, production, and non-design teams, fostering efficiency and brand consistency.

• Design a wide range of collateral, including UI components for websites, full website builds, and print materials such as packaging, mailers, event collateral, and multi-page publications.

• Integrate and utilize Adobe Creative Suite, AI tools (e.g., Midjourney, ChatGPT, RunwayML), and other relevant software to produce high-quality, engaging visual assets.

• Ensure all creative outputs adhere strictly to brand style guidelines, accessibility standards (WCAG), and mobile responsiveness requirements for optimal user experience.

• Partner with marketing, content creators, and development teams to conceptualize and execute integrated campaigns and product launches, ensuring visual synergy.

• Analyze creative performance metrics (e.g., open rates, CTR, engagement) to inform design iterations and support data-driven A/B testing strategies for continuous improvement.

• Stay abreast of the latest design trends, platform-specific best practices, and emerging technologies, proactively proposing innovative solutions to enhance visual communication.

• Manage multiple design projects simultaneously, ensuring timely delivery of organized files, specifications, and assets while maintaining high quality control.

• Work both independently and collaboratively, actively incorporating feedback from stakeholders to refine creative output and achieve project objectives.

📝 Enhancement Note: The responsibilities highlight a need for a versatile designer capable of handling a broad spectrum of creative tasks, from initial concept to final asset delivery across multiple media. The emphasis on AI tools and performance optimization indicates a forward-looking approach to design within the organization.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio demonstrating mastery of design principles and software is paramount. A Bachelor's degree in Graphic Design, Fine Arts, Digital Media, or a related field is often preferred in such roles.

Experience: 2-5 years of professional experience in motion graphic design, graphic design, or a related creative field, with a proven track record of delivering high-quality visual assets across digital platforms.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, AfterEffects, and Premiere Pro.

• Expertise in digital design and prototyping tools such as Figma and Canva.

• Strong understanding of core design principles: layout, typography, color theory, and composition.

• Solid grasp of responsive design principles and best practices for various digital platforms.

• Demonstrated ability to create cohesive, campaign-level designs across diverse digital channels (email, web, mobile, ads, app).

• Familiarity with preparing assets for both digital and print formats.

• Knowledge of social media design specifications and best practices (e.g., Facebook, Instagram, YouTube).

• Excellent interpersonal and communication skills, with the ability to articulate design concepts clearly and collaborate effectively with diverse teams.

• Strong time management and organizational skills, with a proven ability to manage multiple projects and meet deadlines under pressure.

• High attention to detail with a strong commitment to quality control and design accuracy. Preferred Skills:

• Experience designing templates and workflows within Figma and Canva.

• Familiarity with email marketing platforms such as Iterable, Mailchimp, or similar.

• Experience with website development platforms like Webflow, Contentful, or Shopify.

• Foundational knowledge of coding languages such as HTML, CSS, JavaScript, or Python.

• Deep knowledge of current AI software and tools, including Claude, ChatGPT, RunwayML, Eleven Labs, and Topaz Labs.

• Experience with portrait, editorial, production, and conceptual photography.

• Comfort and aptitude for interpreting performance data (e.g., CTR, engagement metrics) to iterate on design effectiveness.

• Prior experience in marketing or production environments.

📝 Enhancement Note: The required skills emphasize a robust foundation in industry-standard design software and principles, while preferred skills point towards a desire for a candidate who is adaptable, technically curious, and has experience with specific marketing and web technologies, including emerging AI tools.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of motion graphics projects demonstrating animation skills, storytelling, and creative problem-solving.

• Include examples of graphic design work for web, email, social media, and print, highlighting adaptability to different formats and brand guidelines.

• Present case studies of campaign-level design, illustrating how creative assets were developed and deployed across multiple platforms to achieve specific marketing objectives.

• Demonstrate proficiency in using design software and AI tools, with clear explanations of your role and the tools utilized in each project.

• Highlight projects that show an understanding of UI/UX principles and responsive design considerations for digital interfaces. Process Documentation:

• Provide examples of how you have documented design processes, such as workflow diagrams or style guides, to ensure consistency and efficiency.

• Showcase projects where you have optimized creative assets based on performance data, detailing the analysis and iteration process.

• Include examples of template creation (e.g., MoGrTs, Figma/Canva templates) and how these have improved workflow efficiency for teams.

• Present projects where you successfully collaborated with cross-functional teams, detailing communication strategies and feedback incorporation methods.

📝 Enhancement Note: The portfolio requirement is crucial for this role. Candidates should curate their submissions to reflect versatility across motion graphics and static design, with a strong emphasis on how their work supports marketing objectives and utilizes specified tools, including AI. Demonstrating process and efficiency improvements will be key.

💵 Compensation & Benefits

Salary Range: $65,000 - $75,000 per year.

The final offer will be determined by factors such as candidate experience, expertise, and current market data.

Benefits:

• Annual Bonus: Eligibility for an annual bonus based on individual and company performance.

• Robust Benefits Package: Comprehensive health, dental, and vision insurance, retirement savings plan (e.g., 401k), paid time off (PTO), and potential for other wellness or professional development benefits.

Working Hours: 40 hours per week, standard business hours.

📝 Enhancement Note: The salary range provided is competitive for a mid-level Motion Graphic Designer in the Los Angeles area. The inclusion of an annual bonus and a "robust benefits package" indicates a comprehensive compensation structure. The typical 40-hour work week is standard, but flexibility may be expected during peak project periods.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media, Education Technology, Non-profit. PragerU operates in the educational content space, leveraging digital media to promote specific values, positioning itself as a leader in creating accessible and engaging educational content for a broad audience.

Company Size: PragerU is a growing organization, likely falling into the "Mid-size" category (50-200 employees) based on typical hiring patterns for such roles and its established presence. This size often allows for a dynamic, collaborative environment with opportunities for direct impact.

Founded: PragerU was founded in 2009. Its mission has been to promote American values through educational videos, emphasizing a commitment to clear, concise, and impactful communication that reaches millions globally.

Team Structure:

• The creative team is likely composed of various specialists, including motion graphics designers, graphic designers, video editors, and content producers, working collaboratively.

• Reporting structure is likely hierarchical, with the Motion Graphic Designer reporting to a Creative Director or a Lead Designer, who in turn may report to a VP of Marketing or Head of Content.

• Cross-functional collaboration is essential, with designers frequently working alongside marketing strategists, content creators, web developers, and potentially product managers to ensure cohesive campaign execution and brand representation. Methodology:

• Data analysis and insights are integral, with creative performance metrics informing design decisions and campaign optimization.

• Workflow planning and optimization strategies are employed to manage a high volume of content production efficiently, likely utilizing project management tools.

• Automation and efficiency practices are encouraged, particularly through the use of templates and AI tools to streamline repetitive tasks and enhance creative output.

Company Website: http://www.prageru.com/

📝 Enhancement Note: PragerU's mission-driven nature suggests a culture focused on impact and a shared commitment to its values. The company's growth and consistent recognition as a "Best Place to Work" indicate a positive and productive work environment. The emphasis on data-driven creative and AI integration points to a modern, forward-thinking approach to content production.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Motion Graphic Designer. This implies a need for independent work on assigned projects, ability to contribute creatively to concept development, and a growing capacity for mentorship or leading smaller design initiatives. The scope involves significant responsibility for producing high-quality assets that directly support marketing and communication objectives.

Reporting Structure: The Motion Graphic Designer will likely report to a Creative Director or a Senior/Lead Designer within the creative department. This structure provides guidance and oversight while allowing for creative autonomy on specific tasks. Collaboration with marketing, content, and development teams means interaction with individuals and teams outside the immediate design hierarchy.

Operations Impact: The work of the Motion Graphic Designer directly impacts PragerU's ability to communicate its mission effectively. High-quality, engaging motion graphics enhance brand perception, improve audience engagement with educational content, drive conversions for campaigns (e.g., website visits, email sign-ups), and ultimately contribute to the organization's reach and influence. Optimizing creative for performance is a direct link to business outcomes.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in AfterEffects, explore advanced animation techniques, and master new AI tools relevant to motion graphics and design. Potential to become a subject matter expert in specific areas of motion design.

• Leadership Potential: As experience grows, there may be opportunities to lead design aspects of specific campaigns, mentor junior designers, or take on more complex project management responsibilities within the creative team.

• Cross-Functional Development: Exposure to marketing strategy, content creation, and web development can broaden understanding of the entire GTM (Go-To-Market) process, potentially leading to roles with broader strategic responsibilities or specialization in areas like UI/UX animation or campaign creative direction.

📝 Enhancement Note: This role offers a solid foundation for career growth within a mission-driven organization. The emphasis on AI and performance optimization suggests pathways into more specialized or strategic creative roles within the digital media and education technology sectors.

🌐 Work Environment

Office Type: The role is on-site in Los Angeles, California. This suggests a traditional office environment designed for in-person collaboration, team meetings, and access to shared resources.

Office Location(s): Los Angeles, California. This provides access to a vibrant creative hub with potential for networking and exposure to industry events. Specific office amenities and accessibility details would be available upon inquiry.

Workspace Context:

• The workspace is likely designed to foster collaboration, with shared creative spaces, meeting rooms for team discussions, and potentially individual workstations equipped with high-performance hardware and software.

• Access to a comprehensive technology stack is expected, including powerful workstations, Adobe Creative Suite, Figma, Canva, and potentially specialized hardware for animation or rendering.

• Opportunities for direct interaction with fellow designers, marketing specialists, content creators, and other team members are abundant, fostering a dynamic and interactive work environment.

Work Schedule: The standard work schedule is 40 hours per week. While consistent, the fast-paced nature of creative projects may occasionally require flexibility to meet deadlines, especially during campaign launches or critical production periods. This is typical for on-site roles in creative industries.

📝 Enhancement Note: The on-site requirement in Los Angeles signifies a traditional office-based role, emphasizing in-person collaboration and team synergy. This environment is conducive to the hands-on creative work expected of a motion graphic designer and allows for immediate feedback and idea exchange.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Resume and portfolio review to assess suitability based on required skills, experience, and creative output.

• Technical/Creative Assessment: A potential skills test or a request to create a short piece of motion graphics based on a brief, simulating a real-world task. This assesses practical application of skills and creative problem-solving.

• Interview(s): Discussions with the hiring manager and potentially other team members to evaluate communication skills, cultural fit, understanding of PragerU's mission, and ability to collaborate. Expect questions about design process, problem-solving, and experience with specific tools.

• Portfolio Presentation: Candidates may be asked to walk through their portfolio, explaining their creative process, design choices, and the impact of their work on specific projects.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase motion graphics, graphic design, and campaign work. Ensure a mix that reflects the job description's requirements.

• Showcase Process: For each project, briefly explain the brief, your role, the tools used (especially AI), your creative process, challenges encountered, and the final outcome or impact.

• Highlight Data-Driven Design: If possible, include examples where your design choices were informed by performance data or resulted in measurable improvements.

• Demonstrate Brand Understanding: Include work that shows you can adapt to and uphold specific brand guidelines, as this is critical for PragerU.

• Clarity and Conciseness: Ensure your portfolio is easy to navigate, visually appealing, and that your explanations are clear and to the point.

Challenge Preparation:

• AI Integration: Be prepared to discuss how you've used or would use AI tools like Midjourney, ChatGPT, or RunwayML in your design workflow for efficiency and creative exploration.

• Performance Optimization: Think about how you've previously optimized creative for engagement (e.g., email CTR, social media interaction) and be ready to share specific examples.

• Mission Alignment: Research PragerU's content and understand its mission. Be ready to articulate how your values align and how your design skills can contribute to their educational goals.

📝 Enhancement Note: The application process emphasizes not only technical skill but also cultural fit and an understanding of PragerU's unique mission. A well-curated portfolio that highlights versatility, process, and data-informed design will be critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design and motion graphics production. Proficiency in Photoshop, Illustrator, InDesign, AfterEffects, and Premiere Pro is mandatory.

• Figma: A leading tool for UI/UX design and prototyping, used for web and app design components.

• Canva: A user-friendly platform for creating a wide range of visual content, often used for quick designs or for non-designers, but valued here for template creation and broad accessibility.

• AI Tools: A significant emphasis is placed on AI software. This includes generative AI for images (Midjourney), text generation (ChatGPT, Claude), AI video generation/editing (RunwayML), and potentially AI for audio (Eleven Labs) and video enhancement (Topaz Labs).

Analytics & Reporting:

• Understanding and interpreting performance data from platforms like email marketing systems (Iterable, Mailchimp) and web analytics tools is crucial for optimizing creative.

• Familiarity with dashboarding tools or reporting interfaces that display metrics like CTR, engagement rates, and conversion rates. CRM & Automation:

• While not a primary CRM role, familiarity with how design assets integrate into CRM-driven marketing campaigns or automation workflows (e.g., email sequences) is beneficial.

• Experience with email marketing platforms such as Iterable or Mailchimp is a plus for designing effective email campaigns.

📝 Enhancement Note: The technology stack is a blend of established design powerhouses and cutting-edge AI tools. Candidates must demonstrate mastery of the Adobe Suite and Figma/Canva, while also showing a keen interest and practical experience with AI in a creative context.

👥 Team Culture & Values

Operations Values:

• Purposeful Design: A commitment to creating visuals that serve a clear educational or communication objective, aligning with PragerU's mission.

• Mission Alignment: A strong belief in and dedication to promoting American values through educational content, influencing design choices and creative direction.

• Efficiency & Innovation: An emphasis on streamlining workflows, leveraging technology (including AI), and finding innovative solutions to produce high-quality content at scale.

• Collaboration & Feedback: A culture that encourages open communication, teamwork across departments, and constructive feedback to refine creative output.

• Quality & Accuracy: A dedication to producing polished, error-free work that upholds brand integrity and professional standards.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with marketing, content, and development teams, requiring strong communication and an understanding of diverse project needs.

• Process Review & Iteration: A culture of continuous improvement where designs are reviewed, feedback is incorporated, and iterative adjustments are made to enhance effectiveness.

• Knowledge Sharing: Encouragement of sharing best practices, new tools, and techniques within the design team and across departments to foster collective growth and efficiency.

📝 Enhancement Note: PragerU's culture appears to value a combination of strong ethical alignment with their mission, a proactive and efficient approach to creative production, and a collaborative spirit that drives collective success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Mission and Creativity: Effectively translating PragerU's specific values and educational messages into compelling and visually appealing motion graphics without compromising artistic integrity or message clarity.

• Rapid Content Pace: Keeping up with the demand for high-volume content production for various platforms while maintaining exceptional quality and meeting tight deadlines.

• Integrating Emerging AI: Staying current with rapidly evolving AI technologies and effectively integrating them into existing workflows to enhance efficiency and creativity, while managing potential limitations or ethical considerations.

• Cross-Departmental Communication: Navigating diverse stakeholder needs and feedback from marketing, content, and technical teams, ensuring alignment and managing expectations effectively.

Learning & Development Opportunities:

• Advanced Motion Graphics & Animation: Opportunities to attend workshops, online courses, or conferences focused on advanced animation techniques, 3D integration, or specialized software.

• AI Tool Mastery: Dedicated time and resources to explore, experiment with, and master new AI tools relevant to design and content creation, potentially leading to innovation in workflows.

• Campaign Strategy & Performance Analysis: Gaining deeper insights into marketing campaign strategies, audience segmentation, and performance analytics, which can inform more impactful design decisions and career growth into strategic creative roles.

• Mentorship & Leadership: Potential to be mentored by senior creatives or, with experience, to mentor junior designers, developing leadership and team management skills.

📝 Enhancement Note: The challenges presented are typical for a dynamic creative role in a mission-driven organization. The growth opportunities are significant, particularly in the areas of AI integration and strategic creative development, aligning with industry trends.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex educational concept you've had to simplify visually. What was your process, and what tools did you use?" (Focus on clarity, process, and tool utilization, especially AI.)

• "How do you ensure brand consistency across multiple digital platforms while still allowing for creative expression?" (Prepare examples of maintaining brand integrity across diverse outputs.)

• "Walk us through a motion graphics project from conception to final delivery. What were the key decision points, and how did you handle feedback?" (Structure your answer using the STAR method: Situation, Task, Action, Result.) Company & Culture Questions:

• "Based on our website and annual report, what are your thoughts on PragerU's mission, and how do you see your design skills contributing to it?" (Demonstrate thorough research and genuine alignment.)

• "How do you approach collaboration with non-design teams (e.g., marketing, content)? Can you give an example of a successful cross-functional project?" (Highlight communication and teamwork skills.)

• "How do you measure the success of your creative work? Can you share an example where your design directly impacted performance metrics like engagement or CTR?" (Focus on data-driven results.) Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a compelling story about the project’s goals, your creative journey, challenges, and the impact of your work.

• Tool Proficiency: Clearly articulate which tools, including AI, you used for each project and why they were the right choice.

• Impact-Oriented: Quantify results whenever possible. If direct metrics aren't available, discuss the intended impact and how your design contributed to it.

• Concise Explanations: Keep your descriptions brief and focused, allowing your visuals to speak for themselves while providing necessary context.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only technical proficiency but also a deep understanding of PragerU's mission, a proactive approach to AI and performance optimization, and strong collaborative and communication skills.

📌 Application Steps

To apply for this Motion Graphic Designer position:

• Submit your resume, a comprehensive portfolio, and a cover letter through the provided application link.

• Portfolio Customization: Ensure your portfolio prominently features motion graphics and graphic design examples relevant to digital content, marketing campaigns, and educational materials. Tailor the order and presentation to highlight your most impactful work for PragerU.

• Resume Optimization: Clearly list all required and preferred software proficiencies (Adobe Suite, Figma, Canva, AI tools) and relevant experience. Use keywords from the job description such as "motion graphics," "UI design," "responsive design," and "AI tools."

• Cover Letter Strategy: Dedicate a specific section to explaining how your personal values align with PragerU's mission. Articulate your understanding of their educational content and why you are specifically motivated to work for their organization.

• Company Research: Thoroughly review PragerU's website, mission statement, and recent content. Understand their target audience and the type of educational messaging they champion. Be prepared to discuss this understanding during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.