Motion & Graphic Designer (Remote US)

📍 Job Overview

Job Title: Motion & Graphic Designer (Remote US)

Company: Directive

Location: United States (Remote)

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-07-24

Experience Level: Mid-Level (1-3 years graphic design, 1 year motion graphics)

Remote Status: Fully Remote

🚀 Role Summary

• Develop and implement data-driven creative assets for performance marketing campaigns across digital channels.

• Produce engaging motion graphics and short-form video content optimized for social media advertising platforms.

• Collaborate cross-functionally to integrate design solutions with conversion rate optimization (CRO) strategies and A/B testing initiatives.

• Leverage user research, testing, and analytics to inform design decisions and drive continuous improvement of digital marketing KPIs.

📝 Enhancement Note: While the title is "Motion & Graphic Designer," the responsibilities heavily lean into performance marketing and CRO. The role requires a designer who understands how creative impacts business outcomes, not just aesthetic appeal. This is a hybrid creative and analytical role within a marketing operations context.

📈 Primary Responsibilities

• Craft compelling static and motion design assets, including ad sets and landing pages, specifically engineered for performance improvement and digital marketing KPI enhancement.

• Produce optimized motion graphics and short-form video cutdowns tailored for social media advertising platforms such as LinkedIn, Instagram, and YouTube, focusing on attention-grabbing elements.

• Edit and adapt existing video assets into high-performing ad units, ensuring compliance with platform-specific specifications, aspect ratios, and audience engagement patterns.

• Collaborate closely with media buying and content teams to align motion creative strategies with audience insights, campaign objectives, and overall marketing goals.

• Maintain strict brand consistency across all creative deliverables while demonstrating creative flexibility to adapt designs for diverse audience segments and platform requirements.

• Partner with internal teams and client stakeholders to thoroughly understand business objectives, target audiences, and key data points to inform the design and execution of A/B tests and data-driven design iterations.

• Design and implement A/B tests and other conversion rate optimization experiments using CRO tools like Optimizely, Unbounce, and/or Crazyegg to validate design hypotheses.

• Conduct user research, usability testing, and analyze heatmapping data to gather actionable insights that validate design decisions and identify areas for optimization.

• Continuously iterate and refine designs based on qualitative feedback, quantitative data insights, and the outcomes of A/B testing and other experiments.

• Effectively manage multiple concurrent design projects, ensuring proactive communication with project management and internal stakeholders regarding project status, feedback integration, and requirement fulfillment.

• Stay abreast of the latest industry trends, best practices, and emerging technologies within CRO and user experience (UX) design, with a particular focus on AI and automation's impact on marketing and operations.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on data-driven design and CRO. This role is not purely about creative execution but about using design as a tool for measurable business impact, which is a core tenet of revenue and marketing operations.

🎓 Skills & Qualifications

Education: Specific educational requirements are not detailed. A degree in Graphic Design, Digital Media, Marketing, or a related field is typically expected, though equivalent practical experience will be strongly considered.

Experience:

• 1-3 years of experience in graphic design, with a demonstrated focus on performance-driven creative and Conversion Rate Optimization (CRO).

• At least 1 year of experience specifically in motion graphics. Required Skills:

• Expertise in Adobe Creative Suite, including proficiency with Figma, Photoshop, Illustrator, and/or InDesign.

• Basic video editing and motion graphics capabilities using Adobe Premiere Pro, After Effects, or comparable software.

• Excellent communication and collaboration skills, with a proven ability to work effectively within cross-functional teams.

• Solid understanding and practical application of performance marketing metrics, including A/B Testing, CRO Analytics, and Heatmapping.

• Experience designing for performance-driven advertising campaigns. Preferred Skills:

• Familiarity with CRO platforms such as Optimizely, Unbounce, and/or Crazyegg.

• Experience with user research methodologies and usability testing.

• A keen understanding of digital advertising platforms (LinkedIn, Meta, YouTube, TikTok) and their creative requirements.

• Proactive learning mindset, particularly regarding AI and automation in marketing and operations.

📝 Enhancement Note: The experience requirements are specific regarding the blend of graphic design and motion graphics, with a clear emphasis on performance and CRO. This suggests a need for candidates who can translate creative concepts into measurable business results, a key trait in operations roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio demonstrating a range of graphic design work, with specific examples of performance-driven creative assets (e.g., ads, landing pages).

• A dedicated section showcasing motion graphics and short-form video projects, highlighting creativity and technical execution for digital platforms.

• Case studies or examples that illustrate the use of data, A/B testing, or CRO principles in design decision-making and optimization.

• Demonstration of brand consistency across various projects and adaptation of creative to different audience segments. Process Documentation:

• Examples of workflow design, particularly how you approach the creation of A/B test variants or iterated designs based on performance data.

• Evidence of using CRO tools (e.g., Optimizely, Unbounce, Crazyegg) and data analytics (e.g., heatmaps, user research) to inform and refine design processes.

• Demonstration of how you manage feedback, collaborate with cross-functional teams (media, content), and iterate on designs to meet specific campaign objectives.

📝 Enhancement Note: For a role balancing creative and performance, a portfolio that explicitly links design work to measurable outcomes (KPIs, conversion rates) will be highly valued. Demonstrating a systematic approach to design for optimization is crucial.

💵 Compensation & Benefits

Salary Range: $70,000 - $90,000 USD annually. This is an estimated range based on the provided information. The final salary will depend on job-related skills, depth of experience, and Directive's compensation practices.

Benefits:

• Comprehensive health coverage including Medical, Dental, and Vision plans.

• Additional coverage: Disability and Life Insurance.

• Employee-paid plan for medical coverage with a 100% employer contribution, and a 50% employer contribution for dependents.

• Mental Health Support: Access to certified therapists via Spring Health and a Headspace membership.

• Physical Wellness: Physical therapy through Omada, fertility support via Carrott, access to thousands of Aaptiv virtual workouts.

• Primary and Virtual Care: Complimentary One Medical membership.

• Generous Time Off: Unlimited Paid Time Off (with a minimum of 2 weeks encouraged), Paid Company Holidays, Your Birthday Off, and an End of Year Recharge period (office closed December 24 - January 1).

• Paid Parental Leave.

• Financial Planning: Traditional and Roth 401(k) options with a 3% company match.

• Annual Bonus: Eligibility for an annual bonus based on tenure, with increasing total amounts over time.

Working Hours: Standard full-time hours are expected, likely around 40 hours per week. While remote, a commitment to collaboration during core business hours and responsiveness is implied.

📝 Enhancement Note: The salary range is explicitly stated. The benefits are exceptionally comprehensive, covering holistic wellness (mental, physical, financial), which is attractive for operations professionals who often work under pressure. The unlimited PTO, with a minimum, signals a trust-based culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: B2B Marketing Agency. Directive specializes in performance-driven advertising, focusing on measurable outcomes and revenue generation for their clients.

Company Size: Directive is a growing agency, indicated by their need to hire for this role and their comprehensive benefits package. They have established expertise with "420+ B2B brands."

Founded: Over a decade ago, suggesting a stable yet evolving company with deep industry experience.

Team Structure:

• The Motion & Graphic Designer will be part of a cross-functional team, working closely with Media and Content teams. This structure emphasizes collaboration and integration of creative with campaign strategy.

• Reporting likely to a Creative Lead, Design Manager, or a Marketing Operations Lead, depending on the internal structure.

• Collaboration extends to client teams, indicating a client-facing aspect to the role and the need for strong stakeholder management. Methodology:

• Directive utilizes its proprietary methodology, "DiscoverabilityOS™," which aligns brand and demand to guide customer decision-making. This implies a structured, data-informed approach to marketing strategy.

• Emphasis on "real outcomes" and "revenue" suggests a performance-obsessed culture where data analysis and optimization are paramount.

• The company values "performance," "solving hard problems," and making work "mean something," indicating a culture of impact and ambition.

Company Website: https://directiveconsulting.com/

📝 Enhancement Note: Directive's culture is performance-driven and client-focused, with a proprietary methodology. For operations professionals, this means a strong emphasis on metrics, efficiency, and tangible results. The remote-first but office-optional approach offers flexibility.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer with specialized skills in performance creative and CRO. It offers a pathway for designers who want to deepen their impact on business results rather than solely focusing on pure aesthetic design. It bridges creative execution with operational marketing strategy.

Reporting Structure: The designer will likely report to a Creative Director, Design Manager, or potentially a Head of Marketing Operations, depending on how creative functions are embedded within the operations structure. Collaboration with media buyers, content strategists, and project managers is key.

Operations Impact: The designer's work directly influences client acquisition, conversion rates, and ultimately, client revenue. By creating high-performing ad assets and optimizing landing pages, they contribute directly to the "metrics that matter most" to Directive and its clients. The role is integral to the performance marketing engine.

Growth Opportunities:

• Specialization: Deepen expertise in performance creative, CRO, and specific platform advertising (e.g., LinkedIn Ads, Meta Ads) to become a go-to expert.

• Skill Expansion: Develop advanced motion graphics and video editing skills, potentially moving into more complex video production or animation. Gain deeper understanding of UX research and testing methodologies.

• Leadership Track: Progress into a Senior Designer, Creative Lead, or potentially a specialized CRO Design Manager role, mentoring junior designers and leading larger creative projects.

• Cross-Functional Development: Gain exposure to broader marketing operations, media strategy, and client management through close collaboration.

📝 Enhancement Note: This role is a strong stepping stone for designers looking to integrate their creative skills with the analytical and results-oriented nature of marketing operations and performance marketing. Growth opportunities are geared towards specialization and leadership within a performance-focused environment.

🌐 Work Environment

Office Type: Directive operates as a remote-first company, offering the flexibility to work from anywhere within the US. They also maintain state-of-the-art offices in Irvine, California, which employees can utilize if they prefer an in-office or hybrid experience.

Office Location(s): Irvine, California, USA. For global roles (not this specific one, but mentioned in the JD), they have established businesses in Canada, the UK, and Australia.

Workspace Context:

• Remote Collaboration: Primary collaboration occurs through virtual meetings (Zoom) and instant messaging (Slack), emphasizing effective digital communication and asynchronous work practices.

• Technology: Employees are required to operate a laptop computer (PC or Mac available), along with necessary software platforms and productivity tools. Reliable internet access is essential.

• Team Interaction: While remote, the emphasis on cross-functional teams and client collaboration suggests opportunities for engaging virtual interactions and team-building activities.

Work Schedule: The role is full-time, with an expectation of approximately 40 hours per week. The remote nature allows for flexibility in structuring the workday, provided that deadlines are met and collaboration needs are fulfilled. The company provides tools and resources to support this remote work setup.

📝 Enhancement Note: The remote-first nature is a key aspect, offering significant flexibility. The expectation of operating productivity tools and maintaining professional communication standards is typical for remote operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio to assess qualifications and creative/performance alignment. Be prepared to highlight specific projects demonstrating your understanding of performance marketing and CRO.

• Technical/Creative Interview: This stage will likely involve a deeper dive into your portfolio. Expect to discuss specific projects, your design process, how you incorporated data/testing, and your experience with the required tools (Adobe Suite, Figma, video editing).

• Skills Challenge/Case Study: A practical exercise may be given, potentially involving creating an ad concept, optimizing a design based on given data, or editing a short video clip. This will assess your ability to apply your skills under realistic conditions.

• Cross-functional/Team Interview: You’ll likely meet with members of the media, content, or operations teams to assess collaboration style, communication skills, and cultural fit within Directive's performance-driven environment.

• Final Interview: This may be with a hiring manager or senior leader to discuss overall fit, career aspirations, and confirm alignment with company values and objectives.

Portfolio Review Tips:

• Performance Focus: Curate your portfolio to prominently feature work that demonstrates measurable results. Use case studies to explain the problem, your solution, the data you used, and the outcomes achieved (e.g., "Increased CTR by X%," "Improved conversion rate by Y%").

• Process Demonstration: Clearly articulate your design process for performance creative. Show how you use A/B testing, user research, and data to iterate and improve designs.

• Tool Proficiency: Showcase examples that highlight your skills in Figma, Adobe Creative Suite, and basic video editing/motion graphics.

• Platform Adaptation: Include examples of creative tailored for different platforms (LinkedIn, Meta, YouTube, TikTok), demonstrating an understanding of their unique requirements and best practices.

Challenge Preparation:

• Data Interpretation: Practice analyzing simple datasets related to ad performance (CTR, conversion rates, bounce rates) and formulating design recommendations.

• Creative Problem-Solving: Be ready to propose creative solutions for common marketing challenges, explaining the rationale behind your design choices with a performance-driven mindset.

• Concise Communication: Prepare to present your work and ideas clearly and concisely, focusing on impact and efficiency, as expected in a fast-paced agency environment.

📝 Enhancement Note: The interview process for this role will heavily scrutinize the candidate's ability to connect design work to business outcomes. A portfolio that quantiguously demonstrates this connection will be critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (essential), Adobe Creative Suite (Photoshop, Illustrator, InDesign - essential).

• Motion Graphics & Video Editing: Adobe After Effects, Adobe Premiere Pro (basic proficiency required).

• CRO Platforms: Experience with Optimizely, Unbounce, and/or Crazyegg is a significant plus, indicating hands-on application of CRO principles.

Analytics & Reporting:

• Familiarity with analytics tools is implied, as insights from these tools will inform design. This could include Google Analytics, platform-specific analytics (Meta Ads Manager, LinkedIn Campaign Manager), and heatmapping/user recording tools.

• Ability to interpret data from heatmapping and user research to guide design decisions. CRM & Automation:

• While not a direct requirement, understanding how creative assets integrate into broader marketing automation workflows and CRM systems (e.g., for lead generation campaigns) would be beneficial.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. Experience with video editing and motion graphics tools is also key. Practical experience with CRO platforms and the ability to interpret data from analytics and testing tools are critical differentiators for this role.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is achieving "real outcomes" and answering to "revenue." This means designs must be measurable and contribute directly to client success metrics.

• Data-Informed: Decisions are backed by data, insights from A/B testing, user research, and analytics. Creativity is guided by performance metrics.

• Curiosity & Ambition: The company seeks individuals "eager to learn, experiment," and "challenge the status quo." This fosters an environment of continuous improvement and innovation.

• Collaboration: Working closely with cross-functional teams (media, content) and client teams is essential, highlighting the importance of teamwork and effective communication.

• Impact-Oriented: A desire for work to "actually mean something" suggests a culture where employees are motivated by making a tangible difference for clients and the company.

Collaboration Style:

• Cross-functional Integration: Designers work hand-in-hand with media buyers and content strategists, requiring a collaborative approach to campaign development and optimization.

• Data-Driven Feedback Loops: The culture encourages iterating on designs based on performance data and feedback from testing, promoting a continuous improvement cycle.

• Client-Centric: Collaboration extends to client teams, emphasizing the need for clear communication, understanding client goals, and delivering solutions that meet their business objectives.

📝 Enhancement Note: The culture at Directive emphasizes a blend of creativity and analytical rigor. Operations professionals will find a team that values data-backed decisions, continuous learning, and a direct impact on business results.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to create visually compelling assets that also demonstrably drive specific marketing KPIs. This requires a shift from purely aesthetic design to data-informed optimization.

• Rapid Iteration: Working in a performance-driven agency means designs are often tested, analyzed, and iterated upon quickly. Adapting to this fast-paced cycle of creation, testing, and refinement is key.

• Platform Nuances: Mastering the creative requirements and best practices for multiple social media advertising platforms (LinkedIn, Meta, YouTube, TikTok) simultaneously.

• Data Interpretation: Effectively translating complex performance data, user research, and CRO insights into actionable design improvements.

Learning & Development Opportunities:

• Advanced CRO & UX: Opportunities to deepen expertise in Conversion Rate Optimization techniques, user research methodologies, and usability testing.

• Performance Marketing Specialization: Gaining in-depth knowledge of various digital advertising channels and how to optimize creative for maximum impact on specific platforms.

• AI & Automation: Staying at the forefront of how AI and automation tools can enhance creative production, testing, and overall marketing efficiency.

• Client Strategy Exposure: Understanding the broader strategic goals of clients and how creative fits into the larger marketing and business objectives.

📝 Enhancement Note: This role presents a significant opportunity for growth by bridging the gap between creative design and the analytical demands of performance marketing and CRO. The challenges are directly tied to skill development in a high-impact area.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data or A/B testing results to significantly improve a design's performance. What was the metric, and what was the outcome?" (Preparation: Prepare a specific case study from your portfolio that clearly outlines the data, your design change, and the measurable impact.)

• "How do you approach balancing creative aesthetic with the need to drive specific marketing KPIs like click-through rates or conversion rates?" (Preparation: Articulate your process for integrating performance goals into your design workflow from the outset.)

• "Walk us through your process for creating motion graphics or short-form video ads optimized for platforms like LinkedIn or TikTok." (Preparation: Be ready to explain your workflow, tools, and considerations for platform-specific optimization.) Company & Culture Questions:

• "What do you know about Directive's DiscoverabilityOS™ methodology, and how do you see your design role fitting into it?" (Preparation: Research the methodology on their website and think about how creative supports brand and demand alignment.)

• "How do you stay updated on industry trends in performance marketing and design, particularly regarding AI and automation?" (Preparation: Be ready to discuss specific resources you follow, blogs, podcasts, or courses.)

• "Describe your ideal collaborative environment when working with media buyers and content creators." (Preparation: Emphasize open communication, shared goals, and a willingness to iterate based on collective insights.) Portfolio Presentation Strategy:

• Quantify Everything: For each relevant project, clearly state the objective, your role, the tools used, the specific design decisions made based on data/testing, and the quantifiable results achieved.

• Show, Don't Just Tell: Prepare to "walk through" your best examples, highlighting specific design elements and explaining the "why" behind them, particularly in relation to performance goals.

• Highlight Process: Demonstrate your understanding of A/B testing and CRO by explaining how you approached test variations and interpreted results for iterative design.

• Platform Relevance: Ensure your portfolio includes examples tailored for the platforms mentioned (LinkedIn, Meta, YouTube, TikTok) and mention any platform-specific considerations you took into account.

📝 Enhancement Note: Prepare to speak extensively about how your design work directly impacts business metrics. Your portfolio and interview answers should consistently link creative execution to performance outcomes.

📌 Application Steps

To apply for this operations-adjacent creative position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your resume and cover letter to highlight your experience in performance marketing, CRO, graphic design, and motion graphics. Select portfolio pieces that best showcase your ability to drive measurable results and align with the responsibilities outlined.

• Resume Optimization: Ensure your resume clearly lists proficiency in required tools (Figma, Adobe Creative Suite, video editing software) and experience with A/B testing, CRO, and performance metrics. Quantify achievements whenever possible.

• Interview Preparation: Practice articulating your design process, your understanding of performance marketing, and how you use data to inform creative decisions. Prepare specific examples for behavioral and strategy-based questions.

• Company Research: Familiarize yourself with Directive's services, their DiscoverabilityOS™ methodology, and their client focus on performance and revenue. Understand their agency culture and values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.