Middle+/Senior Product Designer (B2C, Gaming / iGaming)

📍 Job Overview

Job Title: Middle+/Senior Product Designer (B2C, Gaming / iGaming)

Company: Giti2c

Location: [Location Not Specified - Remote or Hybrid potential based on company culture and benefits]

Job Type: Full-Time

Category: Product Design / User Experience

Date Posted: September 10, 2026

Experience Level: Mid-Senior Level (2-5 years implied)

Remote Status: Remote Eligible (Flexibility mentioned in benefits)

🚀 Role Summary

• Own the end-to-end user experience (UX) and user interface (UI) design for B2C products within the dynamic gaming and iGaming sectors.

• Drive product iteration through a full product loop, encompassing hypothesis generation, experiment design, A/B testing, and data-informed iterative improvements.

• Leverage analytics and user feedback to identify critical friction points, user drop-offs, and untapped growth opportunities within the product.

• Translate complex user insights into intuitive user flows, interactive prototypes, and production-ready UI designs using expert-level Figma skills.

• Contribute to and maintain a robust design system and comprehensive UI libraries to ensure design consistency and scalability.

📝 Enhancement Note: While the job title specifies "Middle+/Senior", the provided experience level "2-5 years" typically aligns more closely with a "Mid-Level" to "Senior" designation. The emphasis on "owning the user experience end-to-end" and "full product loop" suggests a role with significant autonomy and impact, characteristic of a senior-level position, especially in a fast-paced environment. The "iGaming compliance requirements" indicate a need for meticulous attention to detail and understanding of regulatory landscapes.

📈 Primary Responsibilities

• Design intuitive and engaging user experiences and interfaces for B2C products across web, desktop, and mobile platforms within the gaming and iGaming industries.

• Actively participate in the complete product development lifecycle, from initial hypothesis formulation and experiment design to executing A/B tests and incorporating results into subsequent design iterations.

• Analyze user data, analytics reports, and direct user feedback to pinpoint areas of user friction, identify drop-off points in user journeys, and uncover opportunities for product growth and optimization.

• Develop comprehensive user flows, create interactive prototypes, and deliver production-ready UI designs, primarily utilizing Figma.

• Contribute to the development, maintenance, and evolution of the company's design system and UI component libraries to ensure brand consistency and efficient design workflows.

• Foster close collaboration with cross-functional teams, including Product Managers, Engineers, and Data Analysts, within a fast-paced, iterative development environment.

• Ensure all designs adhere to relevant industry standards and specific compliance requirements within the iGaming sector.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on a data-driven and iterative design process. The inclusion of "compliance requirements" is a critical aspect for iGaming roles, suggesting the need for designers to be aware of and incorporate legal and regulatory constraints into their work, which is a specialized skill within product design.

🎓 Skills & Qualifications

Education: [Education requirements not specified, but a Bachelor's degree in Design, HCI, Computer Science, or a related field is typically expected. Equivalent practical experience will also be considered.]

Experience: 2-5 years of professional product design experience, with a demonstrated track record in B2C product development.

Required Skills:

• Strong product design portfolio showcasing real-world B2C case studies with measurable impact.

• Proven experience in the gaming, gamedev, or betting/iGaming industries.

• Expert-level proficiency in Figma, including mastery of components, variables, auto layout, and advanced prototyping features.

• Hands-on experience with AI-assisted design tools such as Claude Design and/or Figma Make for rapid prototyping and idea generation.

• Experience in developing and maintaining design systems and UI libraries.

• Practical experience with product testing methodologies, including A/B tests and hypothesis validation.

• Solid understanding of responsive design principles and mobile-first design approaches.

• Adaptability and comfort working in a fast-paced, iterative environment with short feedback loops. Preferred Skills:

• Understanding of core product metrics and their influence on business objectives.

• Familiarity with gamification mechanics and their application in driving user engagement and retention.

• Experience with data-driven product development processes and tools.

📝 Enhancement Note: The requirement for "expert-level Figma" with specific features like components, variables, and auto layout indicates a need for a designer who can build scalable and maintainable design systems. The inclusion of AI design tools is forward-thinking and suggests the company is embracing emerging technologies. The "2-5 years" experience level combined with the scope of responsibilities implies a candidate who can operate with a high degree of autonomy and deliver significant contributions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase of at least 2-3 distinct B2C product design case studies, detailing the problem, your design process, and the measurable impact achieved.

• Evidence of end-to-end ownership, from initial hypothesis generation and user research to final implementation and post-launch analysis.

• Clear articulation of how user data, analytics, and A/B testing informed design decisions and led to iterative improvements.

• Examples demonstrating expertise in Figma, including complex component structures, auto layout usage, and advanced prototyping.

• Visuals and explanations of contributions to or utilization of design systems and UI libraries. Process Documentation:

• Examples of how you have translated user insights and data into actionable user flows and wireframes.

• Demonstrations of your prototyping capabilities and how they were used for user testing or stakeholder communication.

• Case studies highlighting your involvement in A/B testing, including hypothesis formulation, experimental design, and analysis of results.

• Documentation of your approach to ensuring design consistency and scalability through design systems.

📝 Enhancement Note: The emphasis on "real B2C cases and the impact behind them" in the requirements summary directly translates to the portfolio expectations. Candidates should be prepared to demonstrate not just the visual design but the strategic thinking, problem-solving, and quantifiable outcomes of their work, especially in relation to A/B testing and user data analysis.

💵 Compensation & Benefits

Salary Range: [Based on the Middle+/Senior title, 2-5 years of experience, and the specified location (implied remote eligibility), the estimated annual salary range in major tech hubs like San Francisco or New York could be between $100,000 - $150,000 USD. This estimate is based on industry benchmarks for experienced product designers in the B2C and gaming/iGaming sectors, adjusted for the specified experience level. A more precise range would depend on the specific company location and the candidate's demonstrated expertise.]

Benefits:

• Competitive compensation package.

• Regular career development reviews to support professional growth.

• Flexible working hours offering autonomy and work-life balance.

• Remote work options providing flexibility in work location.

• Generous vacation and sick leave policy for work-life balance.

• Financial assistance for professional development and training.

• Educational allowances to support continuous learning.

• Monthly allowance for personal activities to encourage well-being.

• Comprehensive health insurance plans for employee well-being.

• Referral program rewarding successful candidate referrals.

• Engaging team-building activities and corporate parties fostering community.

Working Hours: 40 hours per week (standard full-time) with flexible working hours mentioned.

📝 Enhancement Note: The salary range is an estimation based on general market data for similar roles and experience levels. Actual compensation will vary based on geographic location, the candidate's specific qualifications, and the company's compensation philosophy. The extensive list of benefits indicates a company that invests in employee well-being and professional growth, which is a significant draw for experienced professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Gaming / iGaming (B2C Focus)

Company Size: [Company size not specified, but the mention of "growing fast" and an "international team" suggests a mid-sized to large organization that is scaling operations.]

Founded: [Company founding date not specified.]

Team Structure:

• The Product Design role sits within the Product team, indicating close collaboration with Product Managers.

• Designers will work closely with Engineering and Analytics teams, emphasizing a cross-functional, agile development environment.

• The "international team" aspect suggests a diverse workforce with potential for remote collaboration and varied time zones. Methodology:

• Data-driven product development is a core methodology, evidenced by the focus on analytics, user feedback, and A/B testing.

• Iterative design and rapid feedback loops are central to the team's workflow, supporting a fast-paced development environment.

• A strong emphasis on user experience (UX) and user interface (UI) design principles guides product development.

Company Website: https://giti2c.com

📝 Enhancement Note: The company culture is described as valuing autonomy, initiative, and open communication ("speaking freely"). This suggests an environment where designers are empowered to take ownership and contribute their opinions. The "international team" aspect implies a global perspective and potentially diverse work styles, requiring strong communication skills.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Middle+/Senior Product Designer, implying a level of autonomy and responsibility beyond junior roles. It requires end-to-end ownership of the design process for specific product features or areas.

Reporting Structure: The designer will collaborate closely with Product Managers and work within the broader Product team. Direct reporting lines are not specified but likely fall under a Head of Product or Design Lead.

Operations Impact: The designer will directly influence user engagement, retention, and conversion rates through their UX/UI design decisions. By participating in the full product loop and leveraging data, their work will have a measurable impact on key business metrics within the B2C gaming and iGaming sectors.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in B2C UX/UI design specifically within the high-growth gaming and iGaming industries.

• Leadership: Potential to grow into a lead design role, mentoring junior designers and influencing design strategy as the company scales.

• Skill Development: Continuous learning through working with AI design tools, advanced Figma features, and data-driven methodologies. Financial assistance and educational allowances further support skill advancement.

• Cross-functional Exposure: Gaining deeper insights into product management, engineering workflows, and data analytics through close collaboration.

📝 Enhancement Note: The "Middle+/Senior" designation, combined with the emphasis on "owning the UX end-to-end" and "full product loop," suggests a significant growth trajectory. The company's investment in professional development and educational allowances further supports career advancement within design or potentially into product management roles.

🌐 Work Environment

Office Type: While remote options are available, the mention of "team-building activities and corporate parties" suggests that there may be an office presence or opportunities for in-person gatherings, fostering a sense of community.

Office Location(s): Specific office locations are not detailed, but the company operates internationally. The remote eligibility indicates that candidates from various locations may be considered.

Workspace Context:

• A fast-paced, iterative environment with short feedback loops demands agility and efficient workflow management.

• Collaboration is key, with close interaction expected among product, engineering, and analytics teams.

• Access to cutting-edge design tools, including expert-level Figma and AI-assisted design tools, will be provided.

Work Schedule: Standard full-time (40 hours/week) with flexible working hours, allowing for personal scheduling needs while ensuring project delivery and team collaboration.

📝 Enhancement Note: The combination of remote flexibility and stated emphasis on team activities suggests a hybrid approach to work environment, catering to both individual autonomy and team cohesion. The fast-paced nature requires designers to be highly organized and adaptable.

📄 Application & Portfolio Review Process

Interview Process:

• HR Interview: Initial screening call with a recruiter to assess general fit, experience, and understanding of the role. Be prepared to discuss your career path and motivations.

• Final Interview: In-depth discussion with the team, likely involving Product Managers and potentially other designers or engineers. This stage will focus on design skills, problem-solving abilities, and cultural fit.

• Portfolio Review: A critical component of the interview process. Expect to walk through selected case studies from your portfolio, explaining your design process, decision-making rationale, and the impact of your work.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 B2C case studies that best align with the gaming/iGaming industry and demonstrate end-to-end product design ownership.

• Focus on Impact: Quantify results whenever possible. Highlight how your designs solved user problems, improved key metrics (engagement, retention, conversion), or contributed to business goals.

• Detail Your Process: Clearly articulate your design thinking, from initial research and hypothesis generation to ideation, prototyping, A/B testing, and iteration. Explain why you made certain decisions.

• Showcase Figma Proficiency: Be ready to discuss your use of advanced Figma features like components, variables, and auto layout, and how they contribute to efficiency and scalability.

• Address Compliance: If possible, touch upon any considerations for industry compliance or regulatory requirements in your case studies, especially if they were relevant.

Challenge Preparation:

• Be prepared for potential design challenges or scenario-based questions that assess your problem-solving skills and approach to design within constraints.

• Practice articulating your design rationale clearly and concisely, as you will need to "speak freely" and defend your opinions.

• Research Giti2c's existing products (if publicly available) and the broader B2C gaming/iGaming landscape to inform your responses.

📝 Enhancement Note: The interview process is streamlined into three stages. The portfolio review is paramount. Candidates should prepare to articulate not just what they designed, but why, backed by data and user insights, and specifically how they used tools like Figma to achieve their goals.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert-level proficiency required for UI design, prototyping, component creation, and design system management. Emphasis on advanced features like components, variables, and auto layout.

• AI Design Tools: Hands-on experience with tools like Claude Design and Figma Make for rapid prototyping and idea exploration.

• Prototyping Tools: Figma's built-in prototyping capabilities, potentially supplemented by other tools if used in previous roles.

Analytics & Reporting:

• Analytics Platforms: Experience interpreting data from platforms (e.g., Google Analytics, Amplitude, Mixpanel) to identify user behavior, friction points, and growth opportunities.

• A/B Testing Tools: Practical experience with tools and methodologies for designing and analyzing A/B tests.

CRM & Automation: While not explicitly mentioned for the designer role, familiarity with how CRM and automation tools impact user journeys in B2C products would be beneficial.

📝 Enhancement Note: The tech stack is heavily focused on design tools, with Figma being the cornerstone. The inclusion of AI design tools signals a forward-looking approach. A strong understanding of how to leverage analytics and A/B testing data to inform design decisions is critical for this role.

👥 Team Culture & Values

Operations Values:

• Autonomy & Initiative: Employees are encouraged to take ownership of their projects and act proactively.

• Freedom to Do Best Work: The environment supports employees in performing at their highest level.

• Speaking Freely: Open communication and the ability to express opinions are valued.

• Continuous Learning: Investment in employee potential through development opportunities.

• Collaboration: Working together to shape the company's future success.

Collaboration Style:

• Cross-functional Integration: Close collaboration with Product, Engineering, and Analytics teams is essential for a seamless product development process.

• Iterative Feedback Loops: A culture of providing and receiving frequent feedback to drive rapid improvements.

• Data-Informed Decision Making: Valuing data and user insights as key drivers for design and product strategy.

📝 Enhancement Note: The company culture emphasizes individual empowerment, open communication, and collective growth. Designers are expected to be proactive, collaborative, and comfortable sharing their perspectives. This aligns well with the fast-paced, iterative nature of the gaming and iGaming industries.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: Adapting to rapid iterations, short feedback loops, and evolving project priorities in the gaming/iGaming sector.

• Balancing Design & Compliance: Ensuring creative and user-centric designs meet stringent iGaming compliance and industry standards.

• Data Interpretation: Effectively translating complex analytics and A/B test results into actionable design improvements.

• Remote Collaboration: Maintaining strong communication and team cohesion in an international, potentially remote-first environment.

Learning & Development Opportunities:

• Advanced Tool Proficiency: Deepening expertise in Figma and exploring new AI design tools.

• Industry Specialization: Becoming an expert in UX/UI for B2C gaming and iGaming, a niche and high-demand area.

• Data-Driven Design Mastery: Enhancing skills in user research, A/B testing, and leveraging product metrics for design impact.

• Cross-functional Understanding: Gaining exposure to product strategy, engineering constraints, and data analysis methodologies.

• Mentorship & Leadership: Potential pathways for growth into design leadership roles as the company expands.

📝 Enhancement Note: The primary challenges revolve around navigating the dynamic nature of the industry and integrating data-driven insights with design execution. The growth opportunities are strong, offering paths for both specialized skill development and broader career progression.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you owned the end-to-end design process for a B2C product feature. What was your hypothesis, how did you test it, and what was the impact?" (Focus on your process, data usage, and measurable outcomes.)

• "How do you approach designing for an industry with specific compliance requirements, such as iGaming? Can you provide an example?" (Highlight your attention to detail and understanding of constraints.)

• "Walk me through a complex component or design system you've built or maintained in Figma. What were the key considerations?" (Demonstrate your Figma expertise and system thinking.) Company & Culture Questions:

• "Why are you interested in designing for the gaming/iGaming industry specifically?" (Show genuine interest and research.)

• "How do you handle receiving critical feedback on your designs, especially in a fast-paced environment?" (Emphasize your openness to iteration and collaboration.)

• "How do you ensure your designs are data-informed and align with business goals?" (Connect your design work to metrics and impact.) Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your career and highlight the case studies you've chosen. For each case study, clearly state the problem, your role, your process, the solutions you designed, and the results achieved.

• Visuals: Use high-fidelity mockups, interactive prototypes, and clear diagrams to illustrate your design thinking and final output.

• Storytelling: Weave a narrative around each case study, explaining the challenges you faced and how you overcame them. Focus on your decision-making process.

• Metrics: Quantify impact wherever possible. If exact numbers aren't available, discuss the expected impact or learnings from the results.

• Tool Usage: Be prepared to discuss your specific use of Figma and any AI design tools, and how they facilitated your work.

📝 Enhancement Note: Preparation should focus on articulating your process, demonstrating quantifiable impact, and showcasing your proficiency with Figma and data-driven design. Researching Giti2c and the iGaming industry will be crucial for tailoring your responses and demonstrating genuine interest.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on the BambooHR careers portal.

• Curate Your Portfolio: Select 2-3 B2C case studies that best represent your experience in product design, focusing on those with demonstrable impact, ideally within or similar to the gaming/iGaming sector. Ensure your portfolio clearly illustrates your Figma proficiency and end-to-end design process.

• Optimize Your Resume: Tailor your resume to highlight keywords from the job description, such as "Product Design," "B2C," "Gaming," "iGaming," "Figma," "A/B Testing," and "Design Systems." Quantify achievements where possible.

• Prepare Your Narrative: Practice walking through your portfolio case studies, focusing on storytelling, your design rationale, the impact of your work, and your experience with data-driven design and Figma.

• Research Giti2c: Understand the company's mission, products (if publicly available), and the competitive landscape of the B2C gaming/iGaming industry. Familiarize yourself with their stated culture and values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with Giti2c through their recruitment team before making application decisions.