Middle Web Designer

📍 Job Overview

Job Title: Middle Web Designer

Company: INFUSE

Location: Bulgaria

Job Type: Contractor

Category: Marketing Operations / Creative Design

Date Posted: 2026-06-22

Experience Level: Mid-Level (2-4 years)

Remote Status: On-site

🚀 Role Summary

• Design and develop high-impact web and marketing visuals to clearly communicate value and drive conversions.

• Translate creative briefs into polished, implementation-ready design files with meticulous attention to detail for developer handoff.

• Create a variety of marketing design assets, including presentations, pitch decks, digital banners, and PDF marketing materials.

• Collaborate with supportive, creative teams on interesting projects, utilizing modern design tools and best practices.

• Uphold a high standard of quality and attention to detail across all design outputs, ensuring alignment with business objectives and user needs.

📝 Enhancement Note: While the role is "Web Designer," its responsibilities heavily lean into marketing operations and GTM support. The emphasis on "marketing visuals," "pitch decks," "digital banners," and "converting briefs into polished, implementation-ready designs for real campaigns and business goals" indicates a strong connection to driving business outcomes through design. This role is crucial for translating marketing strategies into tangible visual assets that support sales and lead generation efforts.

📈 Primary Responsibilities

• Design and iterate on web and landing page layouts, including key UI elements, to meet specific business objectives and user experience requirements.

• Produce comprehensive, implementation-ready design files, ensuring responsiveness, clear component specifications, and complete asset packages for seamless developer handoff.

• Develop diverse marketing design assets, such as impactful presentations, compelling pitch decks, engaging digital banners, and professional PDF marketing collateral.

• Skillfully translate project briefs into effective design solutions, focusing on structure, layout, typography, and visual storytelling to convey key messages.

• Actively participate in design reviews, incorporate feedback constructively, and consistently maintain a high standard of creative quality and meticulous attention to detail.

• Continuously research and integrate industry trends, competitor design strategies, and emerging best practices to enhance the effectiveness and visual appeal of all design outputs.

• Proactively manage time effectively, ensuring all project deadlines are met with consistent efficiency and reliability.

📝 Enhancement Note: The responsibilities highlight a need for design execution that directly supports business goals, not just aesthetic appeal. The emphasis on "implementation-ready design files," "smooth developer handoff," and "aligning with business objectives and user needs" points to a need for operational rigor within the design process. This role requires an understanding of how design contributes to conversion rates and marketing campaign success.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Graphic Design, Web Design, UI/UX, or a related field is implied by the experience and portfolio requirements.

Experience: 2–4 years of professional experience in web design and digital design, with a proven track record of creating impactful visual assets.

Required Skills:

• Proven expertise in Figma, transforming concepts into visually compelling and functional designs.

• Confident proficiency in Adobe Illustrator, Adobe Photoshop, and Adobe XD for comprehensive design creation and manipulation.

• Strong understanding of layout principles, typography, composition, and visual hierarchy to create aesthetically pleasing and effective designs.

• Demonstrated experience in web and landing page design, showcasing user-centric and goal-oriented solutions.

• Experience creating marketing assets, including presentations, pitch decks, digital banners, and PDF marketing materials.

• Proficiency in English, equivalent to B1 level or higher, for clear communication and understanding of project briefs.

• Fluency in Ukrainian and/or Russian language, enabling effective communication within the local team and with stakeholders.

• An inventive and original thinker, capable of generating unique and effective design solutions.

• A self-starter with a strong work ethic, demonstrating initiative and a commitment to project success. Preferred Skills:

• Familiarity with responsive design principles and best practices.

• Experience with user research and usability testing to inform design decisions.

• Basic understanding of HTML/CSS to appreciate development constraints and possibilities.

• Knowledge of current digital marketing trends and how design impacts campaign performance.

📝 Enhancement Note: The explicit mention of Figma and the Adobe Creative Suite indicates a need for hands-on technical proficiency. The language requirements (English, Ukrainian, Russian) are critical for team collaboration and project execution in this specific context. The "inventive, original thinker" and "self-starter" attributes highlight the need for someone who can operate with a degree of autonomy within the creative process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is mandatory, showcasing a minimum of 2–4 years of professional work.

• Specific sections should highlight:

  • Web/Landing Page Design: Demonstrating expertise in creating user-friendly, visually appealing, and conversion-focused web interfaces. Include case studies that detail the problem, your design process, and the outcome.
  • Marketing Assets: Presenting a range of marketing collateral, including presentations/pitch decks, digital banners, and PDF marketing materials. Emphasize how these assets supported campaign objectives.

• Evidence of strong foundational design skills, including an understanding of layout, typography, composition, and visual hierarchy, should be clearly visible across all portfolio pieces. Process Documentation:

• While explicit process documentation is not detailed, the requirement for "implementation-ready design files" and "clear specs/assets for a smooth developer handoff" implies a need for structured design processes.

• Candidates should be prepared to discuss their personal design workflow, including how they approach translating briefs, iterating on feedback, and preparing final assets for development.

📝 Enhancement Note: The portfolio is the primary evaluation tool for this role, acting as a direct demonstration of the candidate's ability to execute on the stated responsibilities. The emphasis on "implementation-ready," "clear specs," and "smooth developer handoff" suggests the company values design that is not only creative but also practical and efficient for downstream teams.

💵 Compensation & Benefits

Salary Range: For a Middle Web Designer role with 2-4 years of experience in Bulgaria, the estimated salary range would typically be between €1,200 - €2,000 gross per month. This is an estimate based on industry benchmarks, cost of living in Bulgaria, and the specified experience level. Actual compensation will depend on the candidate's specific skills, portfolio, and interview performance.

Benefits:

• Paid time off, ensuring work-life balance.

• Exposure to interesting creative projects utilizing modern design tools.

• Access to supportive and collaborative creative teams for professional growth.

• Reduced working hours on Fridays during the summer, offering extended weekend flexibility.

• A birthday day off to celebrate personal milestones.

Working Hours: 12:00–21:00 EEST (Eastern European Summer Time), which is a 9-hour workday with a 1-hour break, totaling 8 working hours per day. This schedule aligns with typical European business hours and may facilitate collaboration with teams in different time zones.

📝 Enhancement Note: The specified working hours (12:00–21:00 EEST) suggest a focus on overlapping with Central European or Western European business hours for potential collaboration, or supporting teams operating in those regions. The "Reduced Fridays during the summer" is a unique perk that indicates a company culture valuing employee well-being. Salary estimation is based on typical market rates for a mid-level designer in Bulgaria, factoring in the specific tools and responsibilities listed.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Marketing Services, Consulting (implied by INFUSE's broader profile and the nature of the role). INFUSE likely operates in a space that bridges technology development, digital marketing, and business strategy, requiring designers to understand commercial objectives.

Company Size: INFUSE is a company that likely has a significant number of employees, potentially ranging from 200 to over 1,000 based on typical tech company structures. This size suggests a degree of established processes and a professionalized work environment, but also room for impactful individual contributions.

Founded: Information not provided, but INFUSE appears to be an established entity in its field.

Team Structure:

• The role is part of a "supportive, collaborative creative team," indicating a team-oriented environment where designers work together.

• The designer will likely report to a Creative Lead, Design Manager, or a Head of Marketing/Creative.

• Cross-functional collaboration is expected, particularly with marketing teams, project managers, and potentially development teams, given the emphasis on "developer handoff." Methodology:

• Data-Driven Design: The emphasis on "business objectives," "user needs," and "converting briefs into polished, implementation-ready designs for real campaigns and business goals" suggests a data-informed approach to design.

• Agile/Iterative Processes: The mention of "participate in reviews, iterate on feedback" points towards an agile or iterative design methodology where continuous improvement is key.

• Efficiency and Handoff: The focus on "implementation-ready design files" and "smooth developer handoff" highlights a commitment to efficient workflows and clear communication between design and development.

Company Website: https://infuse.com/

📝 Enhancement Note: INFUSE positions itself as a company that helps businesses grow through technology and marketing. The "Web Designer" role here is not purely artistic but functional, contributing directly to GTM efforts. The company's focus on "human attention" in its hiring process suggests a culture that values individual contribution and personalized interaction, even within a larger organization.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Middle" level, indicating a mid-career stage. It requires independent execution on defined tasks and the ability to contribute to project strategy and problem-solving within the design domain. It's a step beyond junior roles, demanding more autonomy and a deeper understanding of design's impact on business outcomes.

Reporting Structure: The designer will likely report to a Creative Lead or Design Manager. Collaboration will extend to marketing managers, project managers, and developers, forming a matrix of working relationships.

Operations Impact: The designer's work directly impacts INFUSE's ability to acquire clients and communicate its value proposition. High-impact web and marketing visuals are crucial for lead generation, conversion rates, brand perception, and ultimately, revenue growth. The quality of design directly influences the effectiveness of marketing campaigns and sales pitches.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in UI/UX design for web and landing pages, or specialize further in marketing collateral creation (e.g., pitch decks, digital advertising).

• Project Leadership: As experience grows, potential to lead design aspects of specific campaigns or projects, taking ownership from concept to delivery.

• Cross-functional Exposure: Gaining experience by working closely with marketing, sales, and development teams can broaden understanding of the entire GTM process.

• Mentorship: Potential to be mentored by senior designers or creative leads, and later, to mentor junior designers.

📝 Enhancement Note: This role offers a clear path for growth within a design function that is integral to business development. The emphasis on "real campaigns and business goals" means that success in this role can lead to increased responsibility in strategic design initiatives that directly influence revenue.

🌐 Work Environment

Office Type: The job is listed as "On-site" in Bulgaria, implying a physical office environment. This suggests a traditional workspace setup.

Office Location(s): Bulgaria. Specific city not mentioned, but the company operates within the Bulgarian business landscape.

Workspace Context:

• Collaborative Environment: The description mentions "supportive, collaborative creative teams," suggesting an office setup that encourages interaction, brainstorming, and knowledge sharing among designers and potentially other creative professionals.

• Modern Tools: Access to and utilization of modern design tools like Figma, Adobe Illustrator, Photoshop, and XD will be standard.

• Team Interaction: Opportunities for face-to-face (or video-based) collaboration with colleagues, providing direct feedback and learning opportunities.

Work Schedule: The specified working hours are 12:00–21:00 EEST. This is a fixed schedule, indicating a structured work environment. The "Reduced Fridays during the summer" perk offers some flexibility within this framework.

📝 Enhancement Note: The on-site nature of the role in Bulgaria, combined with the specific EEST working hours, suggests a company that values in-person collaboration and may have a significant presence or client base within Europe. The summer Fridays perk indicates an awareness of employee well-being and work-life balance initiatives.

📄 Application & Portfolio Review Process

Interview Process:

• Application Review: Initial screening of applications by recruiting professionals, focusing on alignment with job requirements and a "human touch" rather than AI algorithms.

• Video Interview: Potential invitation for a video interview with the hiring manager for an initial assessment.

• Test/Project: A short project or test may be assigned to evaluate practical skills and fit for the team.

• Hiring Manager/Team Interview: In-person or video call interviews with the hiring manager and/or interview team to assess skills, experience, and cultural fit.

• Offer Conversation: Final discussion about the offer if both parties are aligned.

Portfolio Review Tips:

• Showcase Core Skills: Ensure your portfolio prominently features examples of web/landing page design and marketing assets (presentations, banners, PDFs).

• Highlight Process: For key projects, briefly explain your thought process, the problem you were solving, your design decisions, and the outcome. This demonstrates your understanding of business objectives.

• Demonstrate Tool Proficiency: Visually present work created with Figma, Adobe Illustrator, Photoshop, and Adobe XD.

• Emphasize Impact: Where possible, quantify the impact of your designs (e.g., improved conversion rates, engagement metrics) or describe how they supported specific campaign goals.

• Clarity and Organization: Present your portfolio in a clear, organized, and easily navigable format. Ensure all files are correctly named and specs are readily available if requested.

Challenge Preparation:

• Be prepared for a design test or short project that will likely involve translating a brief into visual mockups.

• Practice articulating your design choices and rationale under pressure.

• Be ready to discuss your experience with Figma and the Adobe Creative Suite in detail.

• Prepare to discuss your understanding of visual hierarchy, typography, and layout principles.

📝 Enhancement Note: INFUSE emphasizes a human-centric hiring process, which means your application and portfolio should reflect genuine thought and effort. The portfolio review is critical, so ensure it directly addresses the requirements for web design, marketing assets, and developer handoff. Prepare to discuss your process and how your designs contribute to business goals.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for web and UI design, requiring strong proficiency for creating prototypes, user interfaces, and design systems.

• Adobe Illustrator: Essential for creating vector graphics, logos, icons, and complex illustrations.

• Adobe Photoshop: Crucial for image editing, manipulation, creating digital banners, and preparing assets.

• Adobe XD: Often used for UI design, prototyping, and collaboration, though Figma is also heavily emphasized.

Analytics & Reporting:

• While not explicitly listed as a requirement for the designer, understanding how design impacts analytics and reporting (e.g., conversion rates, bounce rates on landing pages) is beneficial. Familiarity with tools like Google Analytics or similar platforms would be a plus for understanding design performance. CRM & Automation:

• No direct CRM or automation tools are listed as primary requirements for this design role. However, understanding how marketing automation platforms and CRMs are used to deploy marketing assets (like banners or email designs) could be advantageous.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable for this role. The emphasis on "implementation-ready files" and "complete specs/assets for a smooth developer handoff" implies a need for meticulous organization and understanding of how designs integrate into development workflows and potentially marketing automation systems.

👥 Team Culture & Values

Operations Values:

• Human-Centric Approach: INFUSE values human interaction in its hiring process, suggesting a culture that prioritizes personal connection, empathy, and individual contributions over purely automated systems.

• Quality and Attention to Detail: The emphasis on delivering "polished, implementation-ready designs" and maintaining a "high standard of quality and attention to detail" reflects a commitment to excellence in execution.

• Collaboration and Support: The mention of "supportive, collaborative creative teams" highlights a value placed on teamwork, mutual support, and shared learning.

• Inventiveness and Initiative: Being an "inventive, original thinker" and a "self-starter" points to a culture that encourages creativity, proactive problem-solving, and taking ownership.

• Efficiency and Goal Orientation: The focus on translating briefs into designs that meet "business objectives and user needs" and ensuring "smooth developer handoff" indicates a pragmatic, results-oriented approach.

Collaboration Style:

• Team-Based Iteration: Expect a collaborative process involving design reviews and feedback loops, encouraging iterative improvements.

• Cross-Functional Integration: The role requires close collaboration with marketing, project management, and development teams, fostering a cohesive GTM approach.

• Open Communication: Given the language requirements and emphasis on human interaction, open and clear communication is likely a cornerstone of the team's working style.

📝 Enhancement Note: The company's stated values and hiring process suggest a culture that is both professional and personal. Designers are expected to be creative problem-solvers who can work independently but also thrive in a collaborative environment where feedback is shared openly to achieve business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Business Needs: The primary challenge will be to consistently create innovative and aesthetically pleasing designs that strictly adhere to business objectives, user requirements, and tight deadlines.

• Technical Handoff Precision: Ensuring that all design files are perfectly prepared for developer handoff, minimizing ambiguity and revision cycles, requires meticulous attention to detail and a thorough understanding of development constraints.

• Adapting to Diverse Briefs: Working across various project types (web, marketing assets, presentations) requires adaptability and the ability to quickly grasp different requirements and brand guidelines.

• Staying Current: Continuously updating design skills and knowledge of industry trends and tools in a fast-paced digital landscape.

Learning & Development Opportunities:

• Advanced Tool Mastery: Deepening expertise in Figma, Adobe Illustrator, Photoshop, and XD through practical application on diverse projects.

• UI/UX Specialization: Opportunities to refine skills in user interface and user experience design, potentially leading to more strategic UX roles.

• Marketing Campaign Design: Gaining deeper insights into how design contributes to marketing campaign success and conversion optimization.

• Cross-Functional Learning: Understanding the workflows and challenges of marketing, sales, and development teams through close collaboration.

• Mentorship and Feedback: Learning from experienced creative professionals within the supportive team environment.

📝 Enhancement Note: This role offers a solid foundation for a designer focused on business-impactful creative work. The challenges are typical for a mid-level role in a dynamic agency or tech company, and the growth opportunities are geared towards specialization and contributing more strategically to GTM efforts.

💡 Interview Preparation

Strategy Questions:

• Design Process & Problem-Solving: "Describe your process for taking a creative brief from concept to a final, implementation-ready design. Can you walk us through a specific project where you had to balance creative vision with strict business requirements and tight deadlines?" (Focus on your methodology, iteration, and problem-solving).

• Tool Proficiency: "How do you leverage Figma and the Adobe Creative Suite to ensure efficient developer handoff? Can you give an example of a complex asset you created using Illustrator or Photoshop for a marketing campaign?" (Be ready to discuss specific features and workflows).

• Impact & Collaboration: "How do you ensure your web and marketing designs contribute to specific business objectives, such as lead generation or conversion? Describe a time you collaborated with a developer or marketing manager to refine a design based on their feedback." (Highlight your understanding of GTM goals and teamwork).

Company & Culture Questions:

• "What interests you about INFUSE and this specific Web Designer role?" (Research INFUSE's website, services, and values; connect them to your skills and career aspirations).

• "How do you approach receiving and incorporating constructive criticism on your designs?" (Demonstrate openness to feedback and a growth mindset).

• "INFUSE emphasizes a human-centric hiring process. How does this resonate with your professional values?" (Align your answer with their stated approach). Portfolio Presentation Strategy:

• Curate Selectively: Choose 3-5 of your strongest projects that best demonstrate web design, landing page design, and marketing asset creation.

• Tell a Story: For each project, explain the objective, your role, the challenges, your design decisions, the tools used, and the outcome (if quantifiable, even better).

• Highlight Technical Readiness: Clearly show how your final deliverables are "implementation-ready" – mention specs, assets, and responsiveness.

• Be Prepared for Live Design: While not explicitly stated, some companies may ask for a brief live design exercise or discussion of a hypothetical design problem.

📝 Enhancement Note: INFUSE's emphasis on a "human" hiring process means your interview responses should be thoughtful, personal, and demonstrate genuine engagement. Your portfolio is key; be ready to discuss it in detail, focusing on how your design work drives business results and integrates seamlessly into development workflows.

📌 Application Steps

To apply for this Middle Web Designer position:

• Submit your application through the provided link on the INFUSE careers page.

• Portfolio Customization: Ensure your submitted portfolio clearly highlights examples of web/landing page design and marketing assets (presentations, banners, PDFs). Tailor your portfolio to showcase projects that demonstrate your ability to translate briefs into implementation-ready designs.

• Resume Optimization: Craft your resume to emphasize your 2-4 years of experience in web and digital design, specifically mentioning proficiency in Figma, Adobe Illustrator, Photoshop, and Adobe XD. Use keywords from the job description related to UI design, developer handoff, and marketing asset creation.

• Interview Preparation: Practice articulating your design process, your understanding of visual hierarchy and typography, and how your work contributes to business objectives. Prepare to discuss your experience with collaborative feedback and developer handoff.

• Company Research: Familiarize yourself with INFUSE's website, services, and company culture. Understand their approach to client solutions and how your design skills can support their mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.