Middle Graphic Designer

📍 Job Overview

Job Title: Middle Graphic Designer

Company: Growe Talents

Location: Europe (Derived: Reims, Grand Est, France)

Job Type: Full-Time

Category: Creative & Media / Marketing / Art & Design

Date Posted: 2026-08-06

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Design and develop compelling promotional creatives for marketing campaigns, tournaments, and special offers, encompassing banners and landing pages.

• Create engaging visual assets for digital channels, including email, push notifications, and social media, to support brand-building initiatives.

• Adapt and optimize creative assets across various formats and platforms, ensuring seamless integration across web and mobile user experiences.

• Foster close collaboration with marketing and product teams to translate campaign objectives into impactful visual narratives.

• Uphold and enforce brand visual identity guidelines across all promotional materials to ensure consistency and brand recognition.

📝 Enhancement Note: While the title is "Middle Graphic Designer," the responsibilities and required experience suggest a role that bridges creative execution with a strategic understanding of marketing impact. The emphasis on AI tools and rapid iteration also points to a forward-thinking design function.

📈 Primary Responsibilities

• Conceptualize and execute high-impact promotional graphics, including banners, landing pages, and social media assets, for various marketing campaigns, tournaments, and bonus offers.

• Develop visually appealing launch and brand-building materials for digital touchpoints such as email campaigns, push notifications, and social media platforms.

• Ensure seamless adaptation of creatives across different formats and platforms (web, mobile), maintaining visual integrity and user experience.

• Actively collaborate with marketing and product management teams to align visual strategies with campaign objectives and product launches.

• Maintain strict adherence to brand visual identity guidelines, ensuring all creative output is consistent, on-brand, and reinforces the company's aesthetic.

• Proactively explore and integrate emerging AI design tools (e.g., ChatGPT Images, Claude, Google Flow, Midjourney) to enhance design workflows, improve productivity, and generate innovative visual concepts.

• Stay abreast of market trends, competitor activities, and design innovations within the iGaming and betting industry to inform creative strategies.

📝 Enhancement Note: The responsibilities highlight a need for a designer who is not only skilled in traditional design software but also adept at leveraging AI for efficiency and creativity. The focus on iGaming and rapid iteration suggests a dynamic, results-oriented environment.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Arts, Communications, or a related field is typically expected for a middle-level designer role. Equivalent practical experience will also be considered.

Experience: Minimum of 2+ years of professional graphic design experience, with a strong emphasis on creating promotional and marketing materials. Experience within the iGaming, sports betting, or online casino industry is highly advantageous.

Required Skills:

• Demonstrated proficiency in graphic design software, including Figma, Adobe Photoshop, and Adobe Illustrator.

• Hands-on experience utilizing AI design tools such as ChatGPT Images, Claude, Google Flow, Midjourney, or similar platforms, including effective prompt writing.

• Solid understanding of branding principles, visual composition, and layout design.

• Proven ability to create high-quality visuals for digital marketing campaigns.

• Strong command of English for effective communication and task execution in a multicultural setting. Preferred Skills:

• Experience with animation or motion graphics software like Adobe After Effects.

• Familiarity with the specific design needs and trends within the iGaming and online entertainment sectors.

• Experience in adapting creatives for both web and mobile platforms.

• A proactive approach to learning and integrating new design technologies and methodologies.

📝 Enhancement Note: The explicit mention of AI tools and prompt writing indicates a specific technical requirement that candidates must be able to demonstrate. The "middle" designation implies a need for autonomy and a proven track record of successful project delivery.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of design projects showcasing proficiency in creating promotional and marketing materials, including examples of banners, landing pages, and social media graphics.

• Demonstrations of adaptability across different platforms (web, mobile) and formats.

• Case studies or examples highlighting the application and benefits of AI tools in the design process, showcasing innovative solutions or efficiency gains.

• Visuals that clearly reflect a strong understanding of branding principles and consistent visual identity application.

• Projects that illustrate collaboration with marketing or product teams, demonstrating an ability to translate strategic objectives into visual assets. Process Documentation:

• Evidence of workflow optimization through the use of design tools and AI.

• Examples of how feedback was incorporated into design iterations to improve outcomes.

• Documentation or explanation of how brand guidelines were applied and maintained across multiple projects.

📝 Enhancement Note: Given the emphasis on AI tools and rapid iteration, the portfolio should ideally showcase not just the final output but also the process of creation, particularly how AI was leveraged to achieve speed and quality.

💵 Compensation & Benefits

Salary Range: Based on the "Middle Graphic Designer" title, 2+ years of experience, and the European location (derived as France), a competitive annual salary range is estimated between €30,000 - €45,000. This estimate considers the cost of living in France and industry benchmarks for graphic design roles with specialized skills.

Benefits:

• Health & Wellness Focus: Comprehensive support for employee well-being.

• Global Medical Coverage: Access to medical services internationally.

• Growth Opportunities: Pathways for professional development and career advancement.

• Benefits Programs: Financial compensation for gym memberships, dental care (stomatology), and psychological services.

• Performance-Driven Rewards: Recognition and incentives tied to individual and team performance.

• Dynamic Work Environment: An engaging and stimulating workplace culture.

Working Hours: The role is specified as requiring 40 hours per week, typical for a full-time position. The dynamic nature of the industry may require flexibility.

📝 Enhancement Note: The salary range is an estimation based on typical market rates for a middle-level graphic designer in Europe, specifically France, with the given experience level and specialized skills in AI tools. Actual compensation will vary based on specific company compensation strategies and the candidate's precise qualifications.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Gaming (Sports Betting & Casino Services) - This industry is characterized by rapid innovation, a focus on user engagement, and a highly competitive market, particularly in Latin America. Operations and marketing efforts are crucial for player acquisition and retention.

Company Size: Growe Talents operates as a talent acquisition partner, likely working with a variety of companies. The client company is described as an "international online gaming company," suggesting a medium to large-sized organization with a global footprint and specialized teams.

Founded: The founding date of the client company is not specified, but its international presence and focus on advanced technology and localized services indicate an established player in the gaming market.

Team Structure:

• The graphic design role will likely be part of a broader Marketing or Creative department.

• Collaboration is expected with Marketing, Product, and potentially CRM/CS teams, suggesting a cross-functional matrix structure.

• The team environment is described as "multicultural" and "cross-functional," emphasizing diversity and collaborative problem-solving. Methodology:

• Data-driven insights from CRM and player behavior are likely used to inform marketing campaigns and, consequently, design requests.

• Agile or iterative design processes are implied by the need for "quick iterations" and working in a "fast-paced environment."

• A strong emphasis on user experience and localized content delivery.

Company Website: [Growe Talents Website URL: https://growetalents.com/ (derived from domain)]

📝 Enhancement Note: The client is an online gaming company with a strong focus on Latin America, suggesting a need for culturally relevant creatives. The rapid pace and iterative nature of the work require designers who can adapt quickly and produce high volumes of quality work.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Middle Graphic Designer," indicating a mid-level position requiring independent work, a solid foundation of skills, and the ability to contribute to significant projects without constant supervision. It's a stepping stone towards senior or lead designer roles.

Reporting Structure: The designer will likely report to a Creative Lead, Design Manager, or Marketing Manager. Collaboration is key with marketing and product teams, suggesting a matrixed reporting or strong cross-functional interaction.

Operations Impact: As a graphic designer supporting marketing campaigns, this role directly impacts customer acquisition, engagement, and retention. High-quality creatives drive campaign performance, influencing key metrics like conversion rates, click-through rates, and overall brand perception in a competitive market.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas like motion graphics, UI/UX for gaming interfaces, or advanced AI-driven design techniques.

• Industry Expertise: Develop specialized knowledge within the iGaming and online entertainment sector, becoming a go-to designer for this niche.

• Leadership Potential: Progression to Senior Graphic Designer, Art Director, or Creative Lead roles, potentially managing projects or a small team.

• Cross-Functional Exposure: Gain experience working with diverse teams, enhancing understanding of product development, marketing strategy, and user acquisition.

📝 Enhancement Note: The emphasis on AI tools and rapid iteration suggests a growth path focused on technological adoption and efficiency, which is highly valued in modern design operations.

🌐 Work Environment

Office Type: The role is specified as "On-site," implying a traditional office setting where in-person collaboration is prioritized. This is common for roles requiring close team interaction and access to specific hardware or software.

Office Location(s): Derived as Reims, Grand Est, France. This location provides a base for operations within the European market.

Workspace Context:

• A collaborative office space designed to foster teamwork and communication between designers, marketers, and product teams.

• Access to necessary design software and potentially hardware, including specialized workstations.

• An environment that encourages sharing of ideas, feedback, and creative problem-solving.

Work Schedule: The standard work schedule is 40 hours per week. The fast-paced nature of the gaming industry might necessitate occasional flexibility to meet campaign deadlines or launch critical assets.

📝 Enhancement Note: An on-site role in a multicultural environment suggests opportunities for direct mentorship and immersive learning from colleagues with diverse backgrounds and experiences.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational skills, experience, and alignment with role requirements.

• Creative Assessment: A practical design challenge or case study focusing on creating promotional materials for a hypothetical campaign, potentially incorporating AI tools. This will evaluate technical skills, creative thinking, and problem-solving abilities.

• Team/Manager Interview: Discussion about past projects, design philosophy, collaboration style, and understanding of the iGaming industry. This stage assesses cultural fit and communication skills.

• Final Interview: May involve senior leadership to discuss long-term career goals and strategic alignment with the company's vision.

Portfolio Review Tips:

• Showcase AI Proficiency: Highlight projects where AI tools were used effectively to enhance efficiency, explore concepts, or generate unique visuals. Be prepared to explain your prompt engineering process.

• Demonstrate Brand Acumen: Include examples that clearly show how you've applied brand guidelines and maintained visual consistency.

• Highlight Marketing Impact: For each project, briefly explain the objective, your role, the tools used (including AI), and the outcome or impact if possible (e.g., engagement metrics, campaign success).

• Adaptability: Include a diverse range of work that demonstrates your ability to design for different platforms (web, mobile) and campaign types.

• Conciseness: Ensure your portfolio is well-organized, easy to navigate, and highlights your best work relevant to the role.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge prompt, paying attention to objectives, target audience, and constraints.

• Leverage AI: Practice using AI tools to generate initial concepts or assets quickly, then refine them with your design skills.

• Focus on Brand: Ensure your proposed solution aligns with the hypothetical brand's visual identity.

• Prepare to Explain: Be ready to articulate your design decisions, the tools you used (especially AI), and how your solution meets the brief's requirements.

📝 Enhancement Note: The interview process will likely focus heavily on practical design skills, adaptability, and the ability to integrate new technologies like AI into a fast-paced creative workflow.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: For collaborative design, prototyping, and interface design. Essential for team-based workflows.

• Adobe Photoshop: For image manipulation, photo editing, and complex raster graphics creation.

• Adobe Illustrator: For vector graphics, logos, and scalable illustrations.

• AI Design Tools: Proficiency with platforms like ChatGPT Images, Claude, Google Flow, Midjourney, or similar for concept generation, asset creation, and workflow acceleration.

Analytics & Reporting:

• While not a primary focus for a graphic designer, understanding how visuals perform via analytics (e.g., click-through rates, engagement metrics) is beneficial for iterative design. Familiarity with tools like Google Analytics or platform-specific analytics dashboards would be a plus. CRM & Automation:

• Marketing Automation Platforms: Familiarity with platforms where creatives are deployed (e.g., email marketing tools) can provide context for asset specifications and best practices.

📝 Enhancement Note: The explicit requirement for AI tools signifies a major focus. Candidates should be prepared to discuss their experience and proficiency with these tools in detail, including specific examples of their application in design workflows.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging novel approaches and the exploration of new design trends, particularly with emerging AI technologies.

• Collaboration & Teamwork: Fostering a supportive environment where cross-functional teams work together seamlessly to achieve common goals.

• Agility & Adaptability: Embracing a fast-paced work culture that requires quick iterations, responsiveness to feedback, and flexibility in project scope.

• Quality & Consistency: Maintaining high standards for visual output and ensuring brand integrity across all creative assets.

• Efficiency & Productivity: Valuing the use of tools and processes that optimize workflow and maximize output without compromising quality.

Collaboration Style:

• Cross-functional Integration: Active participation in team meetings and discussions with marketing, product, and other stakeholders to ensure design aligns with business objectives.

• Open Communication: Encouraging direct and constructive feedback exchange to refine designs and improve project outcomes.

• Shared Learning: A culture that supports sharing knowledge about new design tools, techniques, and industry best practices, especially regarding AI.

📝 Enhancement Note: The emphasis on a "multicultural, cross-functional team" suggests a need for strong interpersonal skills and an appreciation for diverse perspectives in the creative process.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration Demands: Managing a high volume of design requests with tight deadlines, requiring efficient workflow and quick turnaround times.

• AI Tool Integration: Staying current with rapidly evolving AI design technologies and effectively integrating them into existing workflows while ensuring creative quality.

• Balancing Creativity and Brand Consistency: Developing innovative designs that also strictly adhere to established brand guidelines and marketing objectives.

• Cross-Cultural Adaptation: Creating visuals that resonate effectively with diverse audiences, particularly within the Latin American market, while maintaining a consistent global brand image.

Learning & Development Opportunities:

• Advanced AI Design Training: Opportunities to deepen expertise in AI-powered design tools and prompt engineering.

• iGaming Industry Specialization: Gaining in-depth knowledge of the online gaming market, player psychology, and effective visual communication strategies within this sector.

• Motion Graphics & Animation: Potential to develop skills in After Effects or other animation software, expanding creative capabilities.

• Project Management: Opportunities to lead design aspects of larger campaigns or projects, enhancing project management and stakeholder communication skills.

📝 Enhancement Note: The challenges are directly linked to the fast-paced nature of the industry and the adoption of new technologies, offering significant learning curves and growth potential for ambitious designers.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to significantly improve a design project's efficiency or outcome. What was your process, and what were the results?" (Focus on specific examples, prompt engineering, and quantifiable impact.)

• "How do you approach creating promotional creatives for a new campaign? Walk us through your process from brief to final delivery, including how you ensure brand consistency." (Highlight your understanding of marketing objectives and systematic approach.)

• "Imagine you need to adapt a banner creative for both web and mobile platforms. What are the key considerations and challenges you anticipate, and how would you address them?" (Demonstrate awareness of responsive design principles and platform nuances.) Company & Culture Questions:

• "What interests you about the iGaming industry, and how do you see graphic design contributing to success in this competitive market?" (Showcase industry research and strategic thinking.)

• "This role requires working in a fast-paced, multicultural, cross-functional team. How do you typically collaborate and communicate in such environments, and how do you handle constructive feedback?" (Emphasize teamwork, communication skills, and adaptability.)

• "How do you stay updated with the latest design trends and emerging technologies like AI?" (Highlight your proactive learning and curiosity.) Portfolio Presentation Strategy:

• Tell a Story: For each project, explain the client's objective, your role, the creative process (especially AI usage), the challenges faced, and the impact of your work.

• Showcase AI Integration: Be prepared to demonstrate how AI was a tool in your arsenal, not a replacement for your design judgment. Explain your prompt strategies and how you refined AI outputs.

• Highlight Versatility: Present a range of work demonstrating your ability to design for different platforms, formats, and campaign types.

• Focus on Results: If possible, quantify the success of your designs (e.g., increased engagement, conversion rates).

📝 Enhancement Note: Candidates should prepare to articulate their understanding of the gaming industry's visual landscape and demonstrate their practical application of AI tools in a design context, supported by concrete portfolio examples.

📌 Application Steps

To apply for this Middle Graphic Designer position:

• Submit your application through the provided link on the Growe Talents platform.

• Tailor Your Resume: Highlight your 2+ years of graphic design experience, specifically mentioning work on promotional/marketing materials, and any iGaming industry exposure. Emphasize your proficiency with Figma, Photoshop, Illustrator, and critically, your experience with AI design tools.

• Curate Your Portfolio: Ensure your portfolio prominently features examples of banners, landing pages, and social media graphics. Include at least one case study demonstrating the effective use of AI tools in your design process, explaining your workflow and the benefits achieved.

• Prepare Your Narrative: Be ready to discuss your design process, your approach to brand consistency, your experience with rapid iteration, and your collaborative skills during interviews. Practice explaining your portfolio pieces concisely and impactfully.

• Research the Industry: Familiarize yourself with the online gaming and sports betting industry, paying attention to visual trends, competitor creatives, and the unique challenges of engaging players in markets like Latin America.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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